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TASMANIA: Experience Nature Like Never Before A Deep Dive into YOUTUBE'S Impactful Marketing
LITHIUM POWER DEEPAK PATHAK FOUNDER & MD
TOP BATTERY
MANUFACTURING Companies to Watch
ENERGIZING GREEN FUTURE with Innovative Energy Storage Solutions
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From Editor’s Desk
In an era where sustainable energy solutions take center stage, The Enterprise World proudly presents the spotlight on innovation and power storage in our latest issue – "Top Battery Manufacturing Companies to Watch." Gracing the cover is Lithium Power, a pioneering force in the realm of battery manufacturing, whose strides in sustainable energy storage have caught the industry's attention. As we delve into the heart of this edition, our focus shifts to the dynamic landscape of energy storage and Lithium Power's pivotal role in shaping its future. Lithium Power's commitment to excellence and sustainability sets a remarkable standard in an industry where every advancement echoes through the halls of progress. The cover story explores not just the technological marvels that Lithium Power brings to the table but also the ethos that propels the company forward. In an age where the demand for efficient, clean energy solutions is at an all-time high, Lithium Power emerges as a visionary, leading the charge towards a greener and more sustainable future. "Top Battery Manufacturing Companies to Watch" is not just a showcase of technological prowess; it is a testament to the transformative impact that companies like Lithium Power have on the global energy landscape. Join us in this edition as we unravel the story of Lithium Power, explore the innovations shaping the battery manufacturing industry, and gain insights into the future of sustainable energy storage. As the world seeks cleaner and more efficient energy solutions, Lithium Power stands tall, lighting the way for the future of power storage.
Shalmali W.
Ofce No. 102, Bhakti Genesis, S. No. 245, H. No. 2B,Wakad Aundh Main Road, Pune. 411057
Follow Us On: For Editorial Concerns: editors@theentetpriseworld.com For Sales & Branding Enquiries: sales@theenterpriseworld.com For Subscription: info@theenterpriseworld.com Publisher The Enterprise World Creative Content Editor
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This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services. Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights.
Lithium Power is widely recognized as one of the strongest players in the battery industry, both in India and internationally. As a top-five industrial battery exporter in India, it takes immense pride in its superior product range and its presence in over 30 countries worldwide. The company is committed to delivering cutting-edge battery solutions that cater to the diverse needs of its customers. The range of lead acid solar batteries ensures reliable and efficient power storage for solar installations, while its inverter and auto batteries provide exceptional performance and durability for a wide range of applications. To meet the growing demand for sustainable energy solutions, Lithium Power also developed advanced lithium battery solutions tailored specifically for solar and stationary requirements. Its lithium batteries offer significant advantages over traditional battery technologies, including higher energy density, longer lifespan, faster charging capabilities, and enhanced safety features.
LEADERS IN SPOTLIGHT
For the cover read about -
CONTENTS
12
Lithium Power
upshot Tasmania: Experience Nature Like Never Before
Foods in Mexico: Provide Glimpse Of Rich Culinary Legacy of Mexico
A Deep Dive into YouTube's Impactful Marketing and Revenue Strategies
22 Blog
30 Case Study
36 Review
product review - wix
46 article
MALAYSIA’S THRIVING tech sector in 2023
50
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LITHIUM POWER Energizing Green Future with Innovative Energy Storage Solutions Cover Story
S
ustainable development is the need of the hour and every nation is shifting its industrial power to focus on those companies that play essential roles in the future. These companies employ the majority of the workforce and grow strong to offer revolutionary technologies in terms of innovation and creation. Lithium Power has built products that set standards in the battery industry with superior manufacturing. By developing an ecosystem of delighted customers, committed partners, exceptional product quality, and delightful services, the company has established itself as a strong player in the energy-solution space globally. Deepak Pathak (Founder & MD) is a global leader in energy storage products who is respected by customers and preferred by investors, known for innovative products and solutions.
Strongest Player in the Battery Industry Lithium Power is widely recognized as one of the strongest players in the battery industry, both in India and internationally. As a top-five industrial battery exporter in India, it takes immense pride in its superior product range and its presence in over 30 countries worldwide. The company is committed to delivering cutting-edge battery solutions that cater to the diverse needs of its customers. The range of lead acid solar batteries ensures reliable and efficient power storage for solar installations, while its inverter and auto batteries provide exceptional performance and durability for a wide range of applications. To meet the growing demand for sustainable energy solutions, Lithium Power also developed advanced lithium battery solutions tailored specifically for solar and stationary requirements. Its lithium batteries offer significant advantages over traditional battery technologies, including higher energy density, longer lifespan, faster charging capabilities, and enhanced safety features.
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Fulfilling the Energy Storage Requirements Lithium Power prioritizes customer satisfaction and strives to exceed expectations through its unwavering commitment to quality and innovation. The state-ofthe-art manufacturing facilities, stringent quality control processes, and a highly skilled workforce of the company enable it to consistently deliver products of the highest standards. The company is aware of the importance of reliable power supply and its impact on businesses and households alike. It is the trusted partner in fulfilling the energy storage requirements of solar panel installers, an inverter manufacturer, or an end-users seeking efficient battery solutions. As a battery manufacturer, Lithium Power faced initial challenges including establishing reliable supply chains for raw materials, optimizing production processes, and ensuring consistent quality while meeting market demands. The pivotal moment that spurred the growth of the company was the development of advanced battery technology that significantly improved energy density and performance, positioning it as one of the leaders in the overseas market. Since its foundation, it has experienced remarkable growth, expanding the product line, increasing market share, and establishing a strong global presence, solidifying its position as a leading innovator in the battery industry. A Deep Understanding of Evolving Customer Needs The enduring success of Lithium Power can be attributed to a relentless commitment to innovation, a focus on quality and reliability, and strategic partnerships. Additionally, a deep understanding of evolving customer needs has played a crucial role in enabling it to stay at the forefront of the industry. The company specializes in the design, development, and manufacturing of advanced renewable energy storage products including lithium-ion battery solutions. Its primary products include high-performance lead acid & lithium batteries tailored for various applications, ranging from consumer electronics to electric vehicles and renewable energy storage. Its expertise lies in creating cutting-edge battery technologies that deliver enhanced energy density, longer lifespan, and improved safety features.
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Cover Story
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Additionally, Lithium Power provides comprehensive services such as custom battery pack design, prototyping, and production at scale. The company works closely with its clients to understand its specific requirements and offer tailored solutions to meet energy storage needs. It guarantees innovation and sustainability to ensure that its products and services contribute to a cleaner and more efficient energy future. Battery manufacturing technology has played a pivotal role in providing customers with a seamless experience across diverse applications. Several ways in which the technology has contributed to enhancing customer satisfaction at Lithium Power:
1 Extended Battery Life
2 Quick charging solutions
3 Application compatibility
4 Safety Assurance
5 Customization options
6 Smart battery management
7 Environmental consideration
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Bringing Innovation and Efficiency to the Industry As a leading battery manufacturer, the decision-making process of Lithium Power propels the company forward in terms of products and services which is grounded in several key considerations. It includes market demand and analysis, customer feedback & requirements, technology advancements, diversification strategies, sustainability integration, strategic partnerships, regulatory compliances, investment in research & developments, global market trends,
and continuous improvements. By systematically addressing these considerations, the company aims to make informed and strategic decisions to boost the company forward, ensuring that its products and services remain at the forefront of technological innovation and market demand. The battery manufacturing platform of Lithium Power has successfully disrupted the traditional way of working in several key ways, bringing innovation and efficiency to the industry. Advanced manufacturing process, customized and flexible,
Cover Story incorporation of cutting edge technology, sustainable practices, real-time monitoring, and quality control with quality data, shorter time-to-market, remote management & connectivity, cost efficiency, adaptability to industry 4.0. To stay ahead in the race of leading battery manufacturers, Lithium Power makes continuous and strategic efforts. It adapts to changing market conditions and evolving customer needs which is crucial for maintaining a competitive edge.
It incorporates the following methods to stay relevant in the industry: Ÿ Investment Research and development (R&D), Ÿ Technological Advancements, Ÿ Collaboration and partnerships, Ÿ Market Intelligence & Trade Analysis, Ÿ Customer feedback & engagement, Ÿ customization and flexibility, Ÿ Sustainability integration, Ÿ Continuous training & skills development, Ÿ Agile manufacturing process, Ÿ Strategic marketing & Branding, Ÿ Global expansion, regular evaluation, and improvement.
By adopting these strategies, the battery manufacturing company remains at the forefront of innovation, delivering highquality products that meet the evolving needs of customers and the dynamic demands of the industry. Cutting-Edge EFB Series Deepak Pathak (Founder & MD) shares details about the recent successful product launch of Lithium Power and highlights the key factors that contributed to its success. The company has introduced its cutting-edge EFB series, a line of highperformance storage energy products designed for residential & commercial
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energy storage systems. The success of this launch can be attributed to several key factors. He adds, “EFB series incorporated advanced battery technology, offering higher energy density, improved charging efficiency, and enhanced safety features. This innovation addressed the growing demand for more efficient and sustainable energy storage solutions.” The ‘EFB’ series garnered positive reviews, achieved high sales figures, and solidified its position as an industry leader in residential energy storage solutions. This successful product launch exemplifies its commitment to innovation, sustainability, and customer-centric strategies. Prioritizing Environmental Responsibility Lithium Power stays at the forefront of battery technology through continuous R&D investments, fostering innovation, and strategic collaborations. The recent advancements include enhanced energy density, faster charging capabilities, and sustainable manufacturing practices, ensuring top-notch performance and eco-friendly solutions for customers. The company prioritizes environmental responsibility in battery manufacturing. It incorporates ecofriendly practices including the use of recyclable materials, energy-efficient processes, and adherence to sustainable manufacturing standards. It is committed to minimizing its ecological footprint and contributing to a greener future.
contemplates challenges related to regulatory changes and supply chain complexities. The agile approach and commitment to innovation position the company to address future industry dynamics effectively. Regular Feedback Mechanisms As the founder of Lithium Power, Deepak was inspired by a vision to contribute to a sustainable energy future. Witnessing the potential of lithium-ion technology, he aimed to establish a company that could drive innovation in energy storage. The biggest challenge in leading the company to its current position has been navigating the technological advancements, regulatory changes, and market fluctuations. Adapting to these challenges has required strategic planning, continuous learning, and a dedicated team committed to its vision. Deepak’s leadership philosophy is centered on fostering a culture of innovation, collaboration, and continuous improvement. He believes in empowering team members, valuing diverse perspectives, and encouraging a shared sense of purpose. To ensure this philosophy permeates the organization, he prioritizes open communication, sets clear expectations, and leads by example. Regular feedback mechanisms, professional development opportunities, and a focus on collective goals contribute to a cohesive and motivated team aligned with its overarching vision. Culture of Continuous Improvement
Lithium Power anticipates continuous advancements in battery technology, with a shift towards higher energy density and increased sustainability. The company is well-prepared, investing in ongoing research and development to stay ahead. It
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Balancing innovation and risk-taking with stability and profitability is a delicate equilibrium. The approach involves a strategic risk-management framework. Lithium Power encourages calculated risks, ensuring they align
with the long-term goals of the company. Continuous monitoring, adaptive planning, and a resilient corporate structure help the company to absorb potential setbacks. Simultaneously, maintaining a strong focus on operational efficiency and profitability provides the foundation for sustained growth, allowing it to navigate the dynamic landscape while ensuring stability in its core operations. Lithium Power identifies and develops the talent on priority. The company employs a comprehensive approach involving regular performance assessments, skill evaluations, and open communication channels. Mentorship plays a crucial role in this process, fostering a collaborative learning environment. Experienced team members mentor their peers, sharing knowledge and insights. This not only accelerates professional development but also creates a culture of continuous improvement, ensuring that the team stays innovative and excels in their respective role.
Cover Story
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# STORIES TOLD WITH A NEW PERSPECTIVE!
Life is like a snowball, all you need is wet snow and a long hill.
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-Frank Huang Chief Marketing Ofcer & Dealing Representative Genesis Wealth Management Corp.
T
asmania, an island state of Australia, is located 240 kilometers to the south of the Australian mainland. It is separated by the Bass Strait, with the archipelago, containing the southernmost part of the country. It accommodates the surrounding 1000 islands and is the 26th largest island in the world. It is Australia's least populated state with a population of 5,69,825 residents as of December 2021. It constitutes a southern extension of the Great Dividing Range. The state owes its name to the Dutch explorernavigator Abel Janszoon Tasman, who became the first European to discover the island in 1642. Till 1856, the island was known as Van Diemen's Land, named for Anthony Van Diemen, the governor of the Dutch East Indies who had sent Tasman on his voyage of exploration. An alternative settlement was established by Capt. David Collins at a distance of 5 km to the south in 1804 in Sullivans Cove to the western side of Derwent, where the freshwater is available in abundance. This settlement became known as Hobart Town, later shortened as Hobart, which was named after the British Colonial Secretary of that time Lord Hobart. At least, one-fifth of Tasmania is a World Heritage Area. The area which covers 1.58 million hectares includes national parks, marine, and forest reserves. So it is safe to say that 20% of it is a World Heritage Area that extends far South to the Cradle Mountain in the west. Many of the remote destinations that are untouched or unspoiled are accessible only by foot.
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Experience Nature Like Never Before
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Culture: Shell stringing is a cultural practice in Tasmania. It comprises collecting, preparing, and stringing shells to make necklaces and bracelets by Tasmanian Aboriginal women. This skill and knowledge is passed from mothers to grandmothers to their daughters and granddaughters. It helps to maintain an important link between traditional and contemporary Aboriginal life. Neckace-making is one of the most significant cultural traditions of Tasmanian Aboriginal women. A tradition as ancient as it has continued without interruption before the European colonization in 1803. Whereas colonization disrupted or destroyed so much of its Aboriginal life and heritage, necklacemaking has not only continued but evolved.
Famous foods: Tasmania is famous for its foods and fresh produce too. The high-quality food and wine are literally at your doorstep when you're there. If you're a food enthusiast and one who is excited about trying out new delicacies this is the perfect place for you. From scallop pies to wine and some of the best freshly shucked oysters, there is plenty to eat and drink. If you're lucky enough to visit the aesthetic state of Tasmania, you cannot ignore the dishes and produce the island has to offer.
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Wild abalone and lobster: Tasmania is well-known for its marine life and great fishing. It is one of the world's top suppliers of wild abalone and lobster. Apart from having the cleanest air in the world, it also enjoys the throne of the world's last remaining unspoiled marine environments. Without a doubt, it is the wild abalone and lobster that thrive on Tassie's coastline. This seafood is recognized as some of the best in the world.
Black truffles: Ever since the first black truffle was discovered in northern Tasmania in 1999, the island has emerged as one of the bigger producers of this delicacy. France isn't the only country known for truffles. The black truffles available here are also famous as much as in France. Detection of the same might be different, but the exposure is almost the same.
Farmed salmon: The Atlantic Salmon is the salmon of choice for many chefs not just in Tassie, but around Australia and, indeed the rest of the world. The crystal clear and pollution-free water is just perfect for breeding topquality salmon. The fact is that it's rich in omega-3 fatty acids, vitamins and minerals. It means it tastes good, and is healthy for you too, a rare combo, isn't it?
Premium fresh fruits and vegetables: You will hardly find a better place for fresh fruits and vegetables anywhere else in the world. Whether you like to buy fresh fruits and vegetables from the supermarket, fresh farmers' produce is a scene you can't find anywhere else in the world. The perfect environment, ideal climate, and passionate farmers are some of the key reasons why the state is so loved for its amazing, fresh, and premium fruits and vegetables.
Leatherwood honey: Leatherwood honey may not be as sweet as the other ones, but this is thick, creamy, and amber-yellow, with a unique flavor and pungency. The rainforests in the western part of the island enjoy plenty of rainfall. It results in the humongous growth of leatherwood trees, which give plenty of honey to produce in huge quantities.
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Places to Visit in Tasmania: The island has a whole lot of tourist attractions. Greenery, nature, and clean air are the highlights of the island state.
Bruny Island: The Bruny Island is a popular spot for a day trip from the city for foodies and nature buffs. The island lies across the D'Entrecasteaux Channel from the seaside town of Kettering. It's famous for its flavorsome foods such as handmade chocolates, local berries, artisan cheeses, and succulent seafood.
Tasman National Park: Nature lovers will have a good time here, especially people who love solitude. An extremely good way to replenish your energy levels. This park protects the most incredible coastal scenery. The wind-lashed Tasman peninsula is 56 kilometers east of Hobart. You get to experience the raw beauty of nature here.
Three Capes Track: This four-day, three-night hike, is suitable for all kinds of hikers, even children. It's one of the best things to do in Tasmania, during the Spring season. Hard-core hikers can also bear the hiking during winter if they are dressed appropriately.
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Salamanca Place: At, Salamanca place there are adoringly restored sandstone buildings, and is a tourist hub in the heart of Hobart's historic waterfront. Built by convicts between 1835 and 1860, these beautiful Georgian buildings were once warehouses along the commercial center of old Hobart. Today, there are house art galleries, cafes, restaurants, shops, etc.
Cataract Gorge, Launceston: A mere 15-minute leisurely walk along the river from Launceston's city center, the wild and romantic Cataract Gorge is a deep chasm carved over many centuries by the South Esk River. Sharp walking paths, built in 1890 cut into the cliff face on both sides of the gorge, offering heart-stopping views of the river far below.
Fascinating Facts about Tasmania Ÿ Tasmania is the world's 26th largest island and it has the world's cleanest air. Ÿ It was first “discovered” on November 24, 1642, by Abel Tasman. Ÿ More than 20% of the island is Tasmanian Wilderness World Heritage Area Ÿ Hobart is the capital city of Tasmania, the second driest capital city in Australia. Ÿ It has the oldest trees in the world and has dense rainforests.
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A
s they say, “There is no other sincere love than the love for food” and food is the priority wherever you travel. Everyone has different choices when it comes to food and when you are on a trip to Mexico, you must try all kinds of foods in Mexico. Mexican cuisine is a perfect blend of traditional and modern food whose methods and ingredients can take back you to the first agricultural communities (Olmec and Maya). There are numerous Mexican food dishes available all over the world however, it feels different when you are trying them in Mexico. You get an opportunity to feel close to the Mexican culture and native people. In this blog, you will be exploring everything about foods in Mexico.
Historical Background
10 heavenly delicious types of foods in Mexico
During the pre-historic period, indigenous people of Mexico and North America used to gather wild plants and chili peppers as a part of food. They were not aware of corn and wheat cultivation hence their main source of calories was roasted agave hearts. Later on, Spanish people introduced various dishes to the indigenous Mexican people and they brought new food culture to the country. Today, despite having Spanish influence on their food techniques, Mexican cuisine has maintained its originality in their food dishes in terms of taste. Mexican beverages are famous worldwide and mainly include corn, rice, chocolates, etc.
Due to their heavenly delicious taste and amazing recipes, Mexican foods are tried in many kitchens all over the world. These dishes of food in Mexico are completely irresistible as they are prepared with the exclusive style of indigenous Mexican people. Take a look here:
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10
Heavenly Delicious Types Of Foods In Mexico 1. Tacos Al Pastor If you want to taste a legendary taco made with shawarmainspired spit-roasted pork then you must eat Tacos Al Pastor. It is one of the most iconic foods in Mexico that tastes juicy and has a meaty concoction which turns the dish into a trademark of Mexican Street Food. While taking a tour in the Mexican City, it is guaranteed you will end up testing Tacos Al Pastor at least once.
2. Chilaquiles Chilaquiles is a traditional Mexican dish served as breakfast. It features a topping of green or red salsa and lightly fried corn tortillas cut into quarters. The dish was introduced by the Spanish Cook Encarnacion Pinedo in 1898 and today it has become part of the historical legacy of Mexico. You will find refried beans or frijoles along with Chilaquiles. Scrambled or fried eggs along with pulled chicken are served as a side dish. You will easily notice such a variety of foods in Mexico that you can eat as evening snacks.
3. Chiles en nogada Chiles en nogada are one of the patriotic foods in Mexico as they boast green, white, and red colors of the National Flag of the country. All the prominent restaurants in Mexico and North America serve this dish for lunch as well as dinner. Picadillo in the dish is a mixture of chopped meat, fruits, and spices. Its cream sauce cooked with walnuts and a topping of pomegranate seeds adds extra taste to the dish. It is a popular traditional Mexican food from the Puebla region.
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4. Chapulines When you have cravings for a crunchy, smokey snack then Chapulines is the right dish for you. You may find it worth trying this just for the sake of a change in taste. Chapulines are rich in protein and the addition of freshly made potato chips adds extra crunchiness to the dish. They are seasoned and toasted grasshoppers that are caught by farmers from Oaxaca in the summer. Chapulins are served with guacamole and some corn tortillas which is a perfect combination for evening cravings.
5. Tostadas Fried Tostadas spread the smell all over the house and attract your kids to the kitchen immediately. This is one of the favorite foods in Mexico for children that can be served alone or piled high with several garnishes. You can add one layer of frijoles (refried beans), cheese, cooked meat, seafood, etc to make it look delicious. Do you know the word ‘tortilla’ came from ‘torta’, a Spanish word that means ‘round cake.’ According to Mayan legend, tortillas were cooked by a farmer during ancient times to feed his hungry king.
6. Tamales Tamales are one of the most ancient foods in Mexico that date back to the period of Inca, Mayan, and Aztec tribes. It was developed to eat during the war expeditions. You can try Tamales with the usual flavoring including cumin, oregano, thyme, different peppers, and garlic powder. This Mexican delight can be enjoyed with fruits, vegetables, and peppers. The exact process to cook Tamales is stuffing corn dough with sweet filling, wrapping it in corn husks or banana leaves, and steaming it for a few minutes.
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7. Elote Elote is one of the mouth-watering foods in Mexico that should be tasted when you are hungry. Indians can relate this dish to their favorite ‘Bhutta’ from the rainy season with some cheesy and pepper twist. You can add salt, chilly powder, cheese, butter, mayonnaise sauce, etc to make it taste bitter and spicy at the same time. Its cooking process includes boiling corn and serving them in cups or on a stick. You will notice this item on Mexican Beaches and North American Islands.
8. Mole Chiles are the most common ingredient you will find in Mole and other ingredients vary according to the place. Modern moles include chocolate, additional spices, nuts, seeds, garlic, onions, cinnamon, etc. Mole poblano is the well-known mole which is a rusty red sauce typically served over turkey or chicken on special occasions like Thanksgiving. Furthermore, you can try it with coriander rice which counts as a healthy lunch for you.
9. Guacamayas Usually, sandwiches are in high demand throughout Mexico and delicious guacamaya is the best example. It is sold by street vendors and you will find it in almost every restaurant in the Mexican City. Guacamayas are originated from León, Guanajuato. Pork cracklings, a spicy sauce tastes good with this dish and a squirt of lime juice is a must-try along with it. You can grab a few pieces of Guacamayas when you are in a picnic mood with your friends and family, they last for a longer time.
10. Cemitas Cemitas has its origins in Puebla, Mexico and it is also known as cemita poblano. It can be served as a sandwich as well as a roll so you can have it as breakfast or as lunch also. In the category of junk foods, Cemitas are the most delicious foods in Mexico that you can enjoy. In the region of Puebla, Cemitas are generally served cold, however, in the United States, they are toasted on a griddle and served warm. They are cooked with meat, white cheese, avocado, and pápalo leaves.
This is just a short list of foods in Mexico that you can have when you are hungry. However, there are dozens of more food dishes you should not miss while traveling to Mexico. They represent the indigenous culture of it starting from the first agricultural community in the country. Tasting and enjoying some of the fine foods in Mexico at ports or on the beach will make your vacation more interesting and memorable. Your family and friends will be talking about it for months while looking at the pictures you click while eating it.
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YouTube's Impactful Marketing and
REVENUE STRATEGIES
36 | February 2024
eep Dive into
If I want to watch a particular video, I’ll go to YouTube. Undoubtedly, it is the biggest and the most popular video platform that has shaped the way we consume online content. Having about 2.1 billion users worldwide, it is a daily source of entertainment for many users and a source of income for content creators. However, while watching videos on it, have you ever thought about its journey, transformations, etc.? If not, then think about it now and read our article that speaks everything you need to know about YouTube. Enjoy reading! “Me at the Zoo” Though the rst-ever video was uploaded on YouTube in April 2005, “Me at the Zero”, its journey began three months back with Chad Hurley, Steve Chen, and Jawed Karim. They wished to create a simple landscape for users that can reach up to the global level, as before YouTube there was no viable video-sharing platform. One of its three founders, Jawed Karim created a video of 18 seconds, shot in the San Diego Zoo, named “Me at the Zoo” and received 240 million views. Five months later, an advertisement from Nike was uploaded which depicted Brazilian soccer star Ronaldinho collecting his Golden Boots. The advertisement resulted in the potential growth of both YouTube and Nike.
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The Growth Phase In the era of immediacy and hyper-connectivity, technology is shifting almost every aspect of our daily lives. From beauty tutorials to vlogging it has revolutionized social media. Let’s explore its growth phase: YouTube Live started to broadcast concerts, royal weddings, news, and the Olympic
Google bought this fastexpanding video-sharing for $1.65 billion
February 2005
Trademark, Logo, and Domain were registered
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October 2006
May 2007
Partner Program was launched through which a few content creators earned six-gure salaries via YouTube
April 2011
YouTube became the second-most popular social network globally
YouTube Music subscription service started
September 2016
Google initiated YouTube Go due to which users can download videos
May 2018
September 2019
January 2022
Introducing AIpowered ads for better outcomes and user engagement
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ADS AND SUBSCRIPTION-BASED BUSINESS MODEL Adwords/Adsense: As you might know Google’s most of its revenue comes from its proprietary advertising services, Google Adwords. Advertisers earn money whenever users click on the advertisement. Creators pay Google for running their ads through Adwords and most of them include insurance, home loans, products, and services.
COMPONENTS OF A SUCCESSFUL VIDEO YouTube creates a great opportunity for marketing your products and services. To improve performance, driving more traffic to your site and more revenue for your business, apply these best practices in your video creation process. These tried and tested YouTube video elements will surely contribute to your video marketing success! Try these strategies to make your video viral:
YouTube Premium: To make the end-user experience more engaging and ad-free, YouTube Premium started. The company shares part of the premium with the creators through a monthly membership fee. Moreover, creators get money if you watch their content repeatedly. Today, YouTube Premium Lite is becoming popular in the European regions because of its monthly affordable subscription plans. Channel membership: It is a paid monthly subscription for a particular channel. To support their favorite creators, and get access to extra benefits, and exclusive content, subscribers pay a monthly fee. They receive extra benefits like live streams, live chats, badges, and custom emojis. Prices vary by country and creators, it takes a 30% share of membership profits of channels.
YouTube TV: In the United States it is a TV streaming service that allows paid subscribers to watch live TV from 100+ cables, broadcasts, regional sports networks, etc. Within five years of its launch, the paid subscribers have surpassed 5 million users.
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Branded Intro Footage Ÿ Branding enhances loyalty, users will recognize your efforts and stick to your conetnt. Ÿ It ensures that viewers will remember the video and recommend it to others.
An Attention-Grabbing Intro Ÿ It gives viewers the right reason to watch your video and convinces them to remember you. Ÿ Helps you to gain trust due to which audience feels that solution is valuable.
Keeps Titles And Opening Credits Short Ÿ Over alf of YouTube viewers will watch the entire video when it's under one minute in length. Ÿ Keep 5 seconds opener that are punchy and straight.
Trending Topics into Your Video Content Ÿ Consider themes that are current, noteworthy, distinctive, local, gaming, movie, music, or even unexpected. Ÿ Google and Twitter are the greatest source to discover trends.
Background Music Ÿ Watching videos without music is dull so include the background music Ÿ It will instantly grab the attention and set the mood for watching whole video and stablish emotional connection.
A Call To Action Ÿ You can consider clickable annotations in the rst few seconds of the video Ÿ Without a call to action your audience will disappear over the course of your video
Customized Experiences Ÿ Give people what they want, when they want it, by using data. Ÿ Create excitement around the big events and leverage data to deliver personalized content.
A Call To Action Ÿ You can consider clickable annotations in the rst few seconds of the video Ÿ Without a call to action your audience will disappear over the course of your video
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Why Does YouTube Matter more than any other social media platform? On a lazy Sunday afternoon, there are hundreds of chances where you have spent lots of your time watching videos on YouTube. So why does it matter to you more than any other social media platform?
In 2021, 81% of Americans used this platform. 500 hours of videos are uploaded every minute.
59% of executives prefer watching videos to reading text.
It is localized in more than 100 countries and is available in 80 languages.
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This video platform holds a unique and extraordinary position in the realm of social media. Being the first video-centric platform, it allows you to engross in storytelling and gives a multisensory experience as compared to text and image alone. It promotes longform videos due to which creators can delve in-depth into complex and controversial topics transcend geographical boundaries and conquer language barriers.
Affiliate Advertisement: Creators can take advantage of affiliate marketing ads offered by brands with one-time or even recurring commissions on sales. For example, if a creator decides to promote an editing tool like Canva, then they can first create an affiliate account with them. After that, they will get an affiliate link with tracking parameters that need to be placed in your video or channel text description. Conversion through clicks on the link will earn you affiliate income.
How can a Channel Earn from other than YouTube Partnership Programs or Adsense?
Challenges: Copyright, Controversies, and Algorithmic Evolution
It has multiple ways of earning though your channels get rejected in its partnership program due to noncompliance with conditions. You can also promote the product via your videos on the channel. Refer to these points to know in detail:
YouTube's journey to success was not without challenges. Copyright infringement issues, controversies surrounding content moderation, and concerns about brand safety presented formidable hurdles. The platform responded by refining its policies, implementing advanced content moderation tools, and collaborating with creators to strike a balance between freedom of expression and responsible content governance.
Sponsored videos: Sponsor the paid videos to promote any particular product or service. Various brands and organizations reach up to channels that have huge subscriber base and makes a video that can promote their sales. Embedded advertisements: There are embedded videos that show In-stream and In-video overlay ads with more active advertising agreements. Through this video can be streamed directly and your channels get paid for it.
The evolution of its algorithms also played a pivotal role in its success. The recommendation algorithm, in particular, not only became a double-edged sword, driving engagement by suggesting personalized content but also facing scrutiny for contributing to echo chambers and the spread of misinformation. It has fine-tuned its algorithms, aiming to enhance user experience while addressing concerns related to content discoverability and platform accountability.
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MAJOR VIDEO TRENDS ON YOUTUBE FOR 2024: h alt g e in lH ta ll-be n Me We d an
AI Vi -Enh de a o nc Ed ed itin g
Short-form videos
Crypto and Blockchain Content
Su sta Ec inab oilit C Frie y a o nte ndly nd nt
Ÿ Crypto and Blockchain Content: There is a huge content trend regarding crypto and blockchain technology. You will find educational content and tips to earn money through NFTs, and teaching about crypto laws. Such investment-oriented videos are gaining prominence on online platforms.
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rity ns leb atio Ce bor lla
Ÿ AI-Enhanced Video Editing: AI-powered video editing tools are simplifying the content-making process and allowing creators to upload high-quality videos. Moreover, people are using AI to create music and soundtracks for videos.
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Ÿ Mental Health and Well-being: Various YouTubers are creating stories around mental well-being and sharing their own experiences. There is a deep emphasis on a healthy lifestyle that leads to mental peace which includes meditation, journaling, etc. Moreover, the audience is responding well to these videos as this video platform has remained the platform for entertainment and maintains a positive mindset.
Ÿ Celebrity Collaborations: Everyone is curious about the lives of celebrities and they are considered role models for yachts. Videos that consist of collaborations between YouTube creators and traditional celebrities are becoming more common, bridging the gap between online and offline entertainment. Ÿ Sustainability and Eco-Friendly Content: To save the environment and prevent natural disasters, many countries are making efforts at the international level. Therefore, the content focusing on eco-friendly products, climate change events, and sustainable behavior is contributing to raising awareness. Such creators are contributing to building a sensation towards the social responsibility of every citizen. Ÿ Short-form videos: Attention span is decreasing day by day among users, hence short videos are going viral and it has become challenging for every creator to upload valuable content in minimum time. Such videos can capture the attention of users quickly.
FOUNDERS
R E V I E W
Roy Reznik
ESTABLISHMENT YEAR:
2020
Assaf Rappaport
HEADQUARTERED:
NYC NO. OF EMPLOYEES:
Ami Luttwak
650 WEBSITE: www.wix.com Yinon Costica
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Overview: Wiz is a cloud security startup. The company's platform analyzes computing infrastructure hosted in AWS, Azure, GCP, and Kubernetes. According to the information of 2023, Wiz employed over 650 employees, with a maximum of sales and marketing personnel. The individuals are scattered across North America and Europe while most engineering individuals are based in Tel Aviv, Israel. The company partners with Amazon Web Services (AWS), Google Cloud, Azure, Alibaba Cloud, and VMware. With their visionary and talented team, they are on a mission to help organizations create secure cloud environments that accelerate their businesses. As fraud and hacking have increased these days, securing your personal or organizational information has become extremely vital these days.
Pros and Cons: Wiz is a full-stack multi-cloud security platform. It is trusted by security teams all over the world. The company has protected over 5 million cloud workloads securely and successfully. The organization provides products like agentless scanning, foundational risk assessment, graph visualization, and toxic combinations. Wiz connects in minutes via API and achieves full coverage across PaaS resources or virtual machines. It continuously enforces correct configurations across cloud resources and monitors workloads. The IT security industry shows interconnections between technologies running in your cloud environment and immediately visualizes the pathways to breach.
PROS
CONS
Exceptional UI
Provides too much information at times
Provides the needed data and functional processes
Cost-effective
User-friendly
Lacks a paid training and certification program Some dashboards are tricky to understand Compliance modules are limited
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Features: A variety of products with a focus on providing security at all times is the core belief of the Wiz organization. Being a cloud security company, a variety of products according to client's needs are provided to them too. Until now cloud security companies have created thousands of low-priority alerts because they look at vulnerabilities or misconfigurations in isolation.
1. Snapshot Scanning: The system takes a snapshot of each VM system volume and analyzes its operating system, application layer, and data layer statistically with no performance impact.
2. Noise-cancelling alerts: Collapses alerts for related resources into one alert (e.g. multiple VMs part of an instance group or containers from the same image).
3. Remediation workflow: It sends risk alerts to the right people to fix using built-in integrations to Slack, ServiceNow, Jira, and more.
SOME IMPORTANT FEATURES ARE:
4. Extensibility: Built on Wiz's robust and fully documented webhooks and APIs that enable easy integration to any data platform you need.
3. Business Plan: The business plan offers 10 collaborators, 100 GB storage space, a standard marketing suite, standard site analytics, accept payments, and standard e-commerce. The business plan costs Rs. 799/month.
1. Light Plan: The light plan offers just the basics. 2 collaborators, 2 GB storage space, a light marketing suite, and a free domain for 1 year. The price of the light plan is Rs. 199/month.
WIZ PLANS: 4. Business Elite: The elite plan offers 15 collaborators, unlimited storage space, an advanced marketing suite, advanced site analytics, advanced developer platform. With more features added, the business elite plan is up to Rs. 1,599/month.
2. Core Plan: The core plan has 5 collaborators, 50 GB of storage space, a basic marketing suite, a free domain for 1 year, basic site analytics, accept payments, and basic e-commerce. The price of the core plan is Rs. 399/month.
5. Enterprise Plan: This plan offers everything without any restrictions. Unlimited collaborators, multi-site management, single sign-in, dedicated success manager, and much more. The prices are not revealed yet in this one.
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Customer Reviews: A lot of businesses are using the Wiz cloud security system and seem quite satisfied with it. The features it offers, the amount of information, the User Interface, and plans are very much on-point. A lot of customers are happy about the quick response of the backend team to help in matters of despair.
COMPLETE VISIBILITY OVER MY CLOUD ASSETS AND THEIR SECURITY POSTURE, LIKE MAGIC.” The UX amazingly, it's responsiveness and ability to pack tons of data into a single page. You can see everything you need and if it is not there pre-built, you can just filter out exactly what you are looking for and get the whole picture just via the security graph. Wiz can dig deep and find connections between components, asses those, and emphasize the critical from everything else. I can prioritize with Wiz with no effort on my part and most importantly I can customize the rules to fit my organization perfectly with unmatched granularity. Lastly, the recommendations are precise.
LEADER IN CLOUD SECURITY MONITORING!” Wiz has helped my team and me gain visibility and context into the security health of our cloud resources. Its recommendations and proactive screening of cyber and cloud vulnerabilities along with tailor-made remediation and preventive actions have helped us stay risk-aware and secure our cloud assets in a single place.
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MALAYSIA’S THR TECH SECTOR IN 2 0 2 3
The Tech sector has slowly crept into most sectors as businesses and institutions look at ways to optimize performance and efficiency. Because of this, some countries have positioned themselves as tech hubs with initiatives in place to entice developers, boost employment, and improve the economy. The evolution of mobile technology and the rollout of 5G connectivity have accelerated these developments in recent years and Malaysia has been well placed to capitalize on the market. How Malaysia Became a Global Tech Hub? San Francisco’s Silicone Valley, Tokyo, Seoul, Berlin, and London have all made moves to attract some of the best talent in the industry. Another region that is benefitting is Malaysia whose government had the foresight to plan for a tech-reliant future. The Malaysian government invested around $100 million in the 1990s to create the MSC (Multimedia Super Corridor). This Asian digital hib provided businesses with Digital Free Trade Zones that minimized taxes and customs charges. These moves helped attract businesses to the area and set up the country as a major Asian digital hub.
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As an ASEAN (Association of Southeast Asian Nations) member, Malaysia has strong links with the ten other member countries and provides access to more than 600 million consumers.
The installation of these frameworks has attracted a diverse range of tech companies that specialize in areas including: • • • • • • • • •
AI Blockchain Robotics 3D Printing User Experience Big Data Analytics User Interface Cloud Centre Data Centre
Existing frameworks, access to a growing market, and financial incentives make Malaysia one of the most attractive areas for tech startups and established companies. Tech Sectors Showing Growth in Malaysia With so many benefits in the Malaysian tech sector, it is no surprise that a number of sectors are thriving. Everything from the healthcare and financial sectors to the
RIVING
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entertainment industry has seen tech developments that are helping take them to the next level. Below are just some examples of tech sector in Malaysia. Online Gambling Gambling in Malaysia is legal in some forms such as lotteries, horse racing, and licensed casinos. Online gambling operators are prohibited from setting up businesses in the country, which means that offshore betting sites are big business. The industry in Malaysia is extremely lucrative and has been estimated to be worth approximately $2.99 billion. Because of this, online betting operators are making the most of developing tech sector to provide customers with state-of-the-art, immersive gaming experiences with robust security measures. AI (artificial intelligence), VR (virtual reality), and AR (augmented reality) have all been implemented to improve efficiency and provide users with an experience that is as close to a real-life casino as possible.
Software Malaysia’s investment in tech sector has ensured companies from all over the world have set up bases there. As custom software solution demand grows, so does the amount of start-ups and established companies creating bespoke solutions for a variety of industries. Some of the top software companies currently in Malaysia include: • • • • • • •
Innowise Group Ancient DePalma Studios Hivekind Lizard Global Qodeca Snappymob
Software companies with offices in Malaysia help all kinds of businesses to enhance processes and improve customer satisfaction. These companies specialize in IT strategy, staff augmentation, UX design, UI design, app development, and much more. Hardware
Some operators are also implementing blockchain technology to improve security, with many also allowing users to play using cryptocurrencies. 5G connectivity has also provided the mobile gambling industry with the speed and reliability required for a high-quality gaming experience. Esports The Malaysian Esports market has benefitted from the country’s tech sector and has seen the government set aside an additional RM13 million (just under $3 million) to go towards the development of the industry in 2023. Esports events are known to draw significant crowds to venues and players battle it out for monetary prizes. The events can also be bet on, helping another industry to grow in the country.
The tech sector is reliant on hardware development companies to run software and provide industries with physical computer parts. Some of the biggest companies in the world have operations in Malaysia, including: • • • • •
Intel Corporation Apple HP Inc. Kitachi Honeywell
These companies benefit from significantly lower customs tariffs, allowing them to import and export efficiently. Telecoms The Malaysian telecom market is worth approximately $8.19 billion with a projected 1.72% compound annual growth rate that will see it rise to $8.92 billion by 2028.
Esports is a relatively new trend with players able to vast sums from prize money, sponsorship, and live streaming.
Major telecom companies based in Malaysia include:
Software developers have ensured the market is moving swiftly with the top players helping new games to grow in popularity quickly. Hardware developers also benefit from the top players and streamers using their equipment.
• • • • •
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Sacofa Sdn Bhd Edotco Maxis Digi Telecommunication Celcom
5G expansion has seen further growth as the demand for reliable high-speed internet services increases. Fiber broadband growth is also contributing to this sector’s success. Healthcare The medical tech sector in Malaysia is expected to reach a value of over $3.5 billion by the end of 2023. The increase in the use of tech in the healthcare sector is down to improved connectivity as 5G and fiber broadband provide users with quick and reliable services.
Malaysia continues to support growth in this area and developing markets which puts it ahead of many other regions that are currently playing catch-up. Malaysia’s digital investment growth has been growing in momentum as more industries find themselves relying on developing technologies. The infrastructure in place puts the country in a prime position to attract new talent and secure further growth.
Tech implementation in the healthcare industry is used in various ways including the protection of sensitive data. Cybersecurity and data protection are a key focus for the industry and the implementation of blockchain technology is helping the digital ecosystem share and protect information. AI applications in detection and diagnostics are another area of growth that provides medical experts with a way of streamlining medical services. The development of nanomedicine will be revolutionary to the medical field. Microscopic objects and materials are used for medical purposes for treatment and diagnosis. Fintech Fintech is the technology that supports banking and financial services. Everything from internal banking systems to consumer banking apps and security is covered in this essential industry. Malaysia’s impact on the global fintech market is significant and its value of over $40 billion dollars is set to double by 2028 with an annual growth rate of 15.56%. As the banking industry moves away from in-person banking and is more reliant on digital banking services, the apps used by consumers must be able to handle the demand. Security is also a significant factor with cybercrime estimated to cost around $8 trillion per year. While the techniques that criminals use grow more sophisticated, so do the protections put in place by financial institutions to protect investments, savings, and personal data. Conclusion Malaysia’s decision in the 90s to invest heavily in tech infrastructure has proved to be a wise choice. The frameworks and regulations in place have allowed the country to welcome a wide variety of tech industries.
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Top SUPPLY CHAIN MANAGEMENT Solution Providers.
Case Study
We all dream of owning those popular luxury items, especially from the fashion capitals like Milan, New York, and Paris, where the most reputed fashion brands come from. Every brand has an inspirational story. Have you ever thought about the story behind these brands? The stories of their origin, the cities they came from? When we talk about luxury, heritage, craftsmanship, and stylishness in ultra-luxury leather and silk products, there’s one name that easily comes to our mind – Hermes. In this article, we will get to know the story of this unique luxury brand. Marketing strategies of Hermes: 1. Preserve the brand identity as a luxury brand while adapting to market trends and customer’s needs. 2. Various marketing strategies like branding with its classic luxurious products, advertisements, campaigns, and collaborations. 3. The brand targets high-net-worth individuals who appreciate the quality of luxury goods 4. The brand used social media to show its products, stores, and collaborations. 5. The brand has also collaborated with Apple to create a limited edition Apple watch for their customers. 6. The brand’s exclusive products help to maintain the brand’s position as a symbol of luxury.Read More...
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