Top 5 Marketing Tech Companies 2022

WWW.THEENTERPRISEWORLD.COM | APAC EDITION | MAY 2022

Top 5

MARKETING TECH Companies 2022

Dr. Shiv M Kumar | Founder/Director

Simple, All-In-One GTM Platform

From Editor’s Desk M

artech, or the new marketing technology is the amalgamation of systems and tools that help marketers with better engagement with their customer base. Marketing Tech products are one of those that use advanced technology that helps them automate many of the time-consuming tasks that are often repetitive in nature. With this the marketers can focus on more important tasks like designing creative strategies for the business. Marketing technology has helped companies address one or more marketing activity layers that benefit the company in the long run.

Featuring for The Enterprise World's this issue of Top 5 Marketing Tech Companies are the stories of such companies, who with their innovative strategies have helped organizations grow.

For the cover story readFounded by the Indian Institute of Management (IIM) grads, Camp Automation LLP is an AI and Automation technology company to digitally empower businesses to launch products, nurture relationships & scale revenues. Founders have 20+ years of global experience in brands like Microsoft, Tally, Capgemini, and BMC Software.

Camp automation is an all-in-one AI technology platform for Digital Go to Market (GTM) needs. The platform offers AI Digital GTM through all routes to market (a) multiple marketing channels, (b) direct sales, and (c) indirect thru partnerships – backed by an AI-powered GTM Planner.

The reason the company is standing strong in the market today with its mark is that it harnessed its core competencies. The founding team collectively has over 50 man-years of Go to Market (GTM) experience.

Camp Automation delivers value to its customers by simplifying the GTM process, backed by Artificial Intelligence (AI) algorithms to plan the right campaigns for the right market, automate it with ease, and measure outcomes and ROI well.

Simple experience is not replicable.

In an interview with The Enterprise World, In this interview with Vishal Vadhera – Founder of Execlient, read more about the company.

Execlient is recognized as a melting pot of vibrant ideas that offers astounding customer experiences. Execlient specializes in Strategic Consulting, Branding, Social Media Marketing, Creative Graphic Designing, Website designing & development, Logo Designing, Content Creation, Search Engine Optimization, Digital Insights and Analytics & Market research.

Constituted by the CEO, Vishal Vadhera is a seasoned professional with an experience of 10 years in marketing. As a digital marketing consultant, he is constantly on the move meeting clients from various businesses, and he is also a serial entrepreneur catering to various verticals including Education, pharmaceutical, hospitality, lifestyle, etc the company has successfully delivered 200+ projects, acquired 50+ active clients and houses a team of 15+ super active stars.

In this interview with Mr. Manjunatha KG, Founder and CEO of Kenscio, read more about the company.

Aghreni Technologies Private Limited (Brand Kenscio) is an ISO/IEC 27001:2013 certified and European GDPR process compliant organization with its corporate office in Bengaluru and sales offices in Mumbai and Gurugram. Starting its journey in 2009 as an Email Service Provider, Kenscio has since evolved into a 360-degree digital marketing technology & services company. As a leading marketing and technology-driven organization, we offer a wide range of services including cloud-based digital marketing in Email, SMS, Push and WhatsApp. Our ground-breaking offerings include Customer Data and Experience Platform with omni-channel options as well for the web, Mobile, SMM, SEO, SEM, and SMO. Kenscio's round-the-clock Campaign Management and Deliverability Services along with user experience research & design, creative, content, web & mobile development helps you enhance your marketing ROI.

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For Editorial Concerns: editor@theentetpriseworld.com For Sales & Branding Enquiries: sales@theenterpriseworld.com For Subscription: info@theenterpriseworld.com Publisher The Enterprise World Creative Content Editor Shalmali W. | Adeeb Marketing Coordinator(APAC) Suchita P. PR & Marketing Coordinator James H. Business Development Executive Mukesh J. Creative Design Head Sushant K. Social Media Manager Narendra S. Digital Marketing Executive Prachi K. Digital Circulation Manager Amanda V. This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair.

We try to bring a perfect platform for business organization to showcase their valued products/ services.

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Leaders in Spotlight

For the cover story, read aboutFounded by the Indian Institute of Management (IIM) grads, Camp Automation LLP is an AI and Automation technology company to digitally empower businesses to launch products, nurture relationships & scale revenues. Founders have 20+ years of global experience in brands like Microsoft, Tally, Capgemini, and BMC Software.

Camp automation is an all-in-one AI technology platform for Digital Go to Market (GTM) needs. The platform offers AI Digital GTM through all routes to market (a) multiple marketing channels, (b) direct sales, and (c) indirect thru partnerships – backed by an AI-powered GTM Planner.

The reason the company is standing strong in the market today with its mark is that it harnessed its core competencies. The founding team collectively has over 50 man-years of Go to Market (GTM) experience.

Camp Automation delivers value to its customers by simplifying the GTM process, backed by Artificial Intelligence (AI) algorithms to plan the right campaigns for the right market, automate it with ease, and measure outcomes and ROI well. Simple experience is not replicable.

In an interview with The Enterprise World, In this interview with Vishal Vadhera – Founder of Execlient, read more about the company.

Execlient is recognized as a melting pot of vibrant ideas that offers astounding customer experiences.

Execlient specializes in Strategic Consulting, Branding, Social Media Marketing, Creative Graphic Designing, Website designing & development, Logo

Designing, Content Creation, Search Engine Optimization, Digital Insights and Analytics & Market research.

Constituted by the CEO, Vishal Vadhera is a seasoned professional with an experience of 10 years in marketing. As a digital marketing consultant, he is constantly on the move meeting clients from various businesses, and he is also a serial entrepreneur catering to various verticals including Education, pharmaceutical, hospitality, lifestyle, etc the company has successfully delivered 200+ projects, acquired 50+ active clients and houses a team of 15+ super active stars.

In this interview with Mr. Manjunatha KG, Founder and CEO of Kenscio, read more about the company.

Aghreni Technologies Private Limited (Brand Kenscio) is an ISO/IEC 27001:2013 certified and European GDPR process compliant organization with its corporate office in Bengaluru and sales offices in Mumbai and Gurugram. Starting its journey in 2009 as an Email Service Provider, Kenscio has since evolved into a 360-degree digital marketing technology & services company. As a leading marketing and technology-driven organization, we offer a wide range of services including cloud-based digital marketing in Email, SMS, Push and WhatsApp. Our ground-breaking offerings include Customer Data and Experience Platform with omni-channel options as well for the web, Mobile, SMM, SEO, SEM, and SMO. Kenscio’s round-the-clock Campaign Management and Deliverability Services along with user experience research & design, creative, content, web & mobile development helps you enhance your marketing ROI.

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Execlient

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How to Effectively Promote Your

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C O V E R S T O R Y

Simple, All-In-One GTM Platform Dr. Shiv M Kumar | Founder/Director

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When you enter a market, one of the most important things to do is market your product. When you market your product the right way, you gain yourself, repetitive customers, and trustable customers. This is the way you can scale your business. There are many ways for you to market your product. Right from the very traditional ones to the newly emerging techniques.

But whatever the product, one needs to deploy strategies that help growth. One of those is the Go-To-Market marketing strategy. Simply put, a GoTo-Market or GTM strategy is a plan that decides the fundamental steps for a product to be incredibly useful in the market. GTM is something that applies not only to the products and services of a company but to also a lot of other things like re-launching a company or even when entering a completely new market area.

Featuring for the Cover Story of The Enterprise World's this issue of Top 5 Marketing Tech Companies 2022 is Camp Automation, a one-stop GTM Platform.

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C O V E R S T O R Y The CompanyFounded by the Indian Institute of Management (IIM) grads, Camp Automation LLP is an AI and Automation technology company to digitally empower businesses to launch products, nurture relationships & scale revenues. Founders have 20+ years of global experience in brands like Microsoft, Tally, Capgemini, and BMC Software.

Camp automation is an all-in-one AI technology platform for Digital Go to Market (GTM) needs. The platform offers AI Digital GTM through all routes to market (a) multiple marketing channels, (b) direct sales, and (c) indirect thru partnerships – backed by an AI-powered GTM Planner.

Cutting Through the ComplexitiesLaunching a product, getting the first 25 customers, and retaining the customers – with frugal resources, are common challenges faced by startups. But taking a step ahead from that and confirming the initial scope of Minimum Viable Product [MVP] to launch as quickly as possible, was a major challenge the company faced.

While they acquired the initial set of customers, there were challenges in retention, as businesses perform marketing programs sporadically.

This trend resulted in subscribing to the platform whenever the need arises. “Fail fast and fail-safe” is good to know, but hard to practice.

But with their zeal and dedication to move forward and create a market space, the company succeeded in marking its steps. There were two important growth triggers that helped Camp Automation to propel forwardone at an external/macroeconomic level and one internal to the company.

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C O V E R S T O R Y On the external side - the explosion in the digital space, hastened by the pandemic, forced the businesses to do digital engagements with their customers, consistently.

strong in the market today with its mark is that it harnessed its core competencies. The founding team collectively has over 50 man-years of Go to Market (GTM) experience.

While this was happening, internally the company tried to get its acts together on various fronts – sales, development & support. Based on initial feedback, the team put a structure and processes in place and aligned their functions to this external demand.

Camp Automation delivers value to its customers by simplifying the GTM process, backed by Artificial Intelligence (AI) algorithms to plan the right campaigns for the right market, automate it with ease, and measure outcomes and ROI well.

Simple experience is not replicable.

“We advocated the digital GTM platform a perfect place to perform digital engagements, in an always-on way.”

How does a Good Marketing Strategy work for a Company?

The company took this opportunity to roll out 3 programs viz., (i) an inbound drive to create awareness about Digital GTM, to attract and convert customers, (ii) to appoint Digital Marketing Agencies as our partners to deliver services around Camp, and (iii) to signup top universities to deliver MarTech education to MBA students, using Camp as Cloud Lab. These programs triggered the growth of Camp Automation in the last 12 months.

The reason the company is standing

“We believe what David Packard said, “Marketing is too important to be left to the marketing department”.

CMOs are storming the boardrooms thanks to data-driven marketing, as marketing strategy influences the overall business. A good marketing strategy is the lifeline of the company as it states how a $ in marketing converts to $$$s in business revenue.

To make it easier for SMBs to create a marketing strategy, Camp Automation has built a free-to-use Camp GTM Planner, and packaged years of marketing experience in the AI

The below charts show the company's growth-

algorithm, that helps any entrepreneur/businessperson to draft the strategy in a step by step guided way.

The Products and ServicesProduct/Platform: Camp automation is an all-in-one AI technology platform for Digital Go to Market (GTM) needs. The SaaS platform offers (a) AI Digital GTM Planner, (b) multi-channel marketing automation, (c) sales app for field sales & inside sales teams, and (c) Partner app for co-selling and comarketing.

Multi-channel marketing automation features social posts, social ads, Data Management Platform (DMP) integrations (for attraction and lead generation), web tracking, push notifications, landing pages, progressive forms, lead points, buyer journey stages (for nurturing, lead qualifications, and marketing conversions), and auto-assign leads to sales or partners basis criteria and lead temperature (end-mile conversions) Sales app helps inside sales or field sales to perform their job. See incoming leads, swipe and make calls / send WhatsApp messages, manage meetings, carry a digital briefcase, and book deals.

Partner co-selling and co-marketing involve lead assignments, lead registrations, access to partner asset libraries, manage Market Development Funds (MDF). Camp caters to the new emerging area of Through Channel Marketing Automation (TCMA), for effective co-marketing.

“Camp provides an integrated and seamless way to manage front office

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functions – sales, marketing, and partnerships, similar to ERP for the back office.”

campaign, do social posts, and more.

Every small step you take takes you to greater heights.

With Camp, businesses can launch products, nurture relationships and grow business. With best-practice templates readily available, companies can quickly test scale elements before bigger investments. Multi-channel digital presence can be established and lead leakages can be arrested. For the indirect model, using our hub and spoke architecture, enterprises can enable the channel partners to execute campaigns, share content and visualize pipeline.

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GTM Services: The company offers GTM services around the Camp platform, to help SMBs gear up by adding marketing muscle. In 2 or 3 quarters, SMBs are equipped well, and we hand them over to their internal teams.

Professional Services: Growing businesses need to integrate Camp with other software they are using for their business needs. Also, they have customization needs.

Camp's professional services provide them with integration and customization, apart from the out of box integration it has with 40+ applications.

5 Steps of Camp Automation01 DO IT YOURSELF Camp is simple. Get started from day one. The tech platform allows you to start small, and scale as you go along.

We will share training videos, and organize a 1:1 session to clarify doubts. Once your team is ready, simply upload a list, send out a

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GUIDED ADOPTION

“Our mission is to help businesses

You subscribed for sales and marketing technologies. A set of actions will help in good use of these tech platforms. Get expert help in organizing your contact database, design templates that reflect your brand, and set up the initial always-on campaigns.

03 CAMPAIGN AS A SERVICE

succeed, by launching products,

You got sales and marketing technologies, but do not have the internal resources to run consistent campaigns. CAAS or Campaign as a Service is meant for you. We become your extended marketing team, to plan and run campaigns on your behalf, and share leads & meetings.

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nurturing relationships, and growing businesses.”

GO TO MARET SERVICE You got great technologists, creators, and out-of-the-world products. The GTM services by our team help you to focus on your core strengths. We will manage the planning to execution of your business GTM. Set the objective, allocate budgets, outline boundary conditions, and we will get it moving.

05 CAMP ACADEMY The business world is changing at a fast pace, with multiple factors affecting it. Over 9000 technologies were introduced in the sales & marketing area. Innovations such as AI, 3D printing, AR, 5G are changing the landscape. The Camp Academy

C O V E R S T O R Y

equips students and budding managers Ÿ 300+ users in our platform, using it with GTM technologies that are becoming regularly mainstream, with university partnerships. Ÿ 900+ campaigns run on our Dr. Shiv M Kumar (Director)- Leading platform, tracking over 3 million the Way! digital footprints.

Dr. Shiv M Kumar, a doctorate and a Ÿ fellow of the Indian Institute of Management (IIM, Indore) has over two decades of marketing journey in leading Ÿ organizations and Fortune 500 brands to the ladder of success. He brings his expertise in this field by evolving strategic plans in the areas of Marketing and Ÿ Alliances.

Within 1 year of operations: Ÿ

Launched MVP and got the first 20+ Business Customers.

Ÿ

What Makes the Team Unique?

Camp Automation is a small team of employees who are independent and responsible. With flexible timings and a 5-day work week, Dr. Shiv M Kumar makes sure that the employee Recognized as “Top 10 Market morale is high and that they are able Start-ups of 2021” by CIO Review to strike a perfect balance between magazine. personal and professional lives.

Moreover, Camp Automation has Signed up large account created a learning environment, for relationships with Asian Paints, people to learn and employ their Sodexo, and Western Digital. skills, in the job at hand.

Partnered with IIM Indore, IMT Hyderabad, and Jaipuria – to roll “A well-informed workforce, that is of out data-driven marketing courses high caliber, willing to learn and experiment, in a flexible environment to PGP/EPGP students.

– is what makes our team unique.”

Finalist in Elevate 2022 Karnataka

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Vishal Vadhera, Founder

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Delivering Excellence Worldwide

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ne of the most important features that help you to stand out from the market is that of branding. When the branding and its marketing is on point, it works as a giant magnet for your company, attracting loads of clients. Since the pandemic, people are now online, and a good online portfolio is what they go looking for when they come across the name of your brand. Having one that is creative, innovative will make all the difference to your brand.

Featuring for The Enterprise World's this issue of Top 5 Marketing Tech Companies 2022 is Execlient, a company delivering excellence worldwide.

In this interview with Vishal Vadhera – Founder, let us know more about the company.

Brief us about the inception of the company.

As we all know there has been a major shift in the way the companies used to do marketing before 5 years and now.

Everything is moving from Offline to Online. Because of this major shift more & more ways of connecting with audience are being invented frequently. Even the smartphone has become the basic need of everyone. Undoubtedly, when it comes to businesses, the trend of digital marketing is on the boom. Everybody wants to market their brands, products, and services on the internet to have targeted reach. In retrospect the invasion of digital media has almost killed the existence of traditional marketing means that have undergone tremendous changes.

The digital media offers an incredible range of economical, powerful, contemporary, and tech-driven mediums for effective marketing. A Businesses can truly expect a surge in their prof-it-making if they try to keep pace with the latest technologies and develop a great digital marketing strategy to work around it. One such agency is Gurgaon-based Execlient.com, with a name stands for Excellence delivered in it, a 360-degree consulting and advertising agency that helps brands reach their full potential in engaging a broader spectrum of audience.

Execlient is recognized as a melting pot of vibrant ideas that offers astounding customer experiences. Execlient specializes in Strategic Consulting, Branding, Social Media Marketing, Creative Graphic Designing, Website designing & development, Logo Designing, Content Creation, Search Engine Optimization, Digital Insights and Analytics & Market research.

Constituted by the CEO, Vishal Vadhera is a seasoned professional with an experience of 10 years in marketing.

As a digital marketing consultant, he is constantly on the move meeting clients from various businesses, and he is also a serial entrepreneur catering to various verticals including Education, pharmaceutical, hospitality, lifestyle, etc the company has successfully delivered 200+ projects, acquired 50+ active clients and houses a team of 15+ super active stars.

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Execlient works to help clients accomplish their digital media goals combining various digital channels to increase visibility, online leads, calls and revenue. By offering bespoke plans for all the budgets. There are so many brands out their world but not all of them are able to voice their opinion or showcase their product in the right manner due to lack of resources and large funds, which many of the traditional advertising agencies may demand.

What were the initial challenges that the company faced? How have the graphs changed since the foundation?

The marketing domain is thriving and the competition in the industry is increasing, elaborate on the challenges pertaining to the industry.

Simply put, digital marketing can-not be ignored. An effectively executed marketing and advertising campaign can serve the needs of any business 10 times better. But times have changed, and while the need for marketing is still essential, the choice of picking up the effective one has changed a lot. It's a big market and there are already many players - big and small. The real threats are fresh individuals who claim to know-it-all and are ready to work at very cheap rates. This affects quality in a big way. Also, such clients evaluate agencies based on money and not deliverables or results.

The team at Execlient has a clear lookout to face these challenges. The company houses a team of experts who chalk down the strategy and a team of young minds along with the others to ideate as per the new generation and technology. "Our objective is to deliver Excellence as work can be deliver by any other agency! To meet this objective our core (management) and spine (team) work on a motto, we keep on working for you till the time you get results, unlike other company which tries to showcase 4-5 samples of artwork or campaign revisions etc. We believe if someone is paying us for some service it should be delivered with 100% customer satisfaction.

In a time where marketing has become a technology dependent process in business, Execlient is progressively incorporating marketing techniques that apply to the present marketing trends. The firm is pivoting towards creating next level personalization by using AI for data collection and interpretation. “We understand that a brand is not merely a logo a website or a TV commercial but is much more than that. We make use of particular campaign goals to convey the brand declaration and are always ready to embrace change to drive the effect beyond the walls of advertising,”

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How have the company graphs changed since the foundation? Any notable milestones?

A few of their work worth mentioning include BookmyShow, Paytm, VIVO IPL, BMW India, Havells, Barbeque Nation, etc. Execlient handcrafted multiple strategies for many startups and with advertising reached over 40 lakh plus unique target users in combine. Execlient run campaigns for various real estate agents & developers targeting IT employees over a certain band of pay scale across Facebook, Instagram, Google, Search, Display, YouTube and Emails, which resulted in 90 percent sales in the first three months of its launch of there project. Also, the company has played a pivotal role in the launch of NEXA; here it did a prebooking campaign with an interesting communication line using influencer marketing and social promotions which lead to over 600+ bookings in 45 days.

And the list goes on. “Our work speaks! Understanding consumer behaviour and implementing the same with a clear picture for brands to achieve their digital goals in the key,” What is your company's vision? For today and for the future?

Throwing light on the uniqueness of Execlient, "We recommend & guide the best-suited services that would drive the client's business towards excellence. We Provide smart ideas for there business growth as well once the level of first benchmark achievement is received, we start work on the next level" Describe 'Execlient' in a sentence.

Excellence Delivered !

Who have been the biggest support for the success of the company? A word for them?

In mentors would like to mention here Riya, my better half as been the biggest support & advisor in my journey.

Growing at more than three times in terms of revenue, it has managed to acquire a clientele base that spans across USA, UK, the Middle East and India. Currently based in Gurgaon Execlient is looking forward to expand its presence to other cities as well in order to cater to more brands on a personal level. It is also looking forward to expanding its team and clientele speedily.

How to Effectively Promote Your Business With Digital Marketing

M

ost business owners these days are already inclined with digital marketing.

In this modern era of technological advancements, utilizing technologies and the internet is not even an argument any longer.

Almost every business owner considers promoting their products or services online. There are several ways for you to promote your business online. You can use blogging, you can use vlogging, and you can use multiple social media platforms. At the end of the day, it all boils down to the effectiveness of your digital marketing campaigns. Considering the large number of competitors that you have on the internet, you have to work your way to keep up and effectively promote your business with digital marketing.

Managing a business can be a lot more complicated than what you imagine. If you want to effectively promote your business with digital marketing, here's how you do it: 1. Maximize online advertising Pay your utmost attention to your online marketing campaigns. There is so much you can do with your digital marketing campaigns. You just have to bring the best out of your online advertisements. If you want to start reaching your local target audience and your business is in the city of Chicago, you can look for a reputable Chicagobased digital marketing agency to help you maximize your online advertisements. You don't have to hesitate to prioritize your digital marketing campaigns because, in return, it will allow you to boost your sales and profit.

2. Launch an email marketing campaign One way you can effectively promote your business is by launching an email marketing campaign. An email marketing campaign refers to a coordinated set of individual email messages.

These particular messages are deployed across a specific period of time with one specific purpose.

Some of the most common purposes of email marketing include downloading something, signing up for something, or making a purchase of a product or a service. This is why email marketing is highly recommended for business owners because they can directly reach out to their target audience using email.

3. Content marketing Another significant type of digital marketing is content marketing. When we talk about content marketing, it involves the creation of content such as videos, blogs, and social media posts. These online materials or content will be shared with people across the whole world. Usually, the content does not explicitly promote a brand. However, by effective implementation of content marketing, your goal is to create content that is intended to stimulate interest for your products or services.

4. Create a website and implement SEO Creating a business website is also highly recommended for your business. If you want to better utilize your business website in promoting your business, you will need to consistently perform search engine optimization to achieve desirable outcomes for your business. If you can do it yourself, you may consider getting help from experts like Digital Spotlight.

5. Video marketing If you go across the internet, videos are located almost everywhere. This is why video marketing is one of the ultimate priorities of business owners in promoting their products or services. In a video, you can effectively showcase your offers and persuade the clients or customers into purchasing your products or services.

Summary To wrap up the discussion, we can say that in order for you to have a successful business website that boosts your sales, you will need to effectively utilize digital marketing. No matter how brilliant and incredible your products or services are, if you do not communicate effectively with your target audience, you will never be able to achieve success in your line of business. You have to communicate your business offers and allow yourself to stand out among the rest of your competitors. You can only achieve this if you have effective utilization of digital marketing as one of your marketing strategies.

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Mr. Manjunatha KG, Founder & CEO

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Technology Driven Marketing Agency

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n today's world, marketing is considered merely as advertising, but in reality, it is more than that. Marketing is a field that encompasses everything from choosing what to sell and to whom to sell it. It also deciding how to promote the product and make a mark in the market. But to understand the vast field of marketing you have to understand one of the most fundamental aspects of it, which is promoting your business. And it is only the beginning of it all.

Featuring for The Enterprise World's this issue of Top 5 Marketing Tech Companies 2022 is Kenscio, a technology driven marketing agency.

In this interview with Mr. Manjunatha KG, Founder and CEO, here are some exclusive insights about the journey of the company.

Tell us about the company.

Aghreni Technologies Private Limited (Brand Kenscio) is an ISO/IEC 27001:2013 certified and European GDPR process compliant organization with its corporate office in Bengaluru and sales offices in Mumbai and Gurugram. Starting its journey in 2009 as an Email Service Provider, Kenscio has since evolved into a 360-degree digital marketing technology & services company. As a leading marketing and technologydriven organization, we offer a wide range of services including cloud-based digital marketing in Email, SMS, Push and WhatsApp. Our ground-breaking offerings include Customer Data and

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Experience Platform with omni-channel options as well for the web, Mobile, SMM, SEO, SEM, and SMO. Kenscio's round-the-clock Campaign Management and Deliverability Services along with user experience research & design, creative, content, web & mobile development helps you enhance your marketing ROI. Our futuristic products range from Marketing Cloud (email, SMS, push, etc), Real-Time Personalization (RTP), SMTP Server, Analytics Platform McMIS, Email Intelligence, Email Validator, Mobility Cloud, Customer Engagement Platform and A.I based Kenscio Predictive Analytics.

What were the initial challenges you faced?

The initial challenges were more related to client acquisition, building a new brand, attracting talent & retaining them for a long haul.

Which was that point that triggered the growth of the company?

There were a few over the last 13 years of Kenscio's journey. The partnership with Mapp Digital in 2009 was definitely the one. The last two years have been phenomenal with thrust on sales into large enterprise accounts.

How have the company graphs changed since the foundation? Can you share a few statistics?

The initial years growth was nominal but during the last 2 years the company has grown in excess of 35% and by end of the current FY, we will be doubling our revenue of FY20.

What are the products and services that your company specializes in?

Our Products are as follows:

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Customer Data & Experience Platform

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Email Marketing Platform

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SMTP Server

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Email Validator

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Email Open Time Personalization

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Email Intelligence

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Analytics & Reports

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Mobility Cloud (WhatsApp & SMS)

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Predictive Analysis

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Our Services are as follows: ·

Campaign Management

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Email Deliverability

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Marketing Automation

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User Experience

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UI, UX

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Creative Services

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Digital Marketing

How important is a perfect marketing strategy for the growth of a company?

In a dynamic market, to achieve stated goals of sales & customer satisfaction, a perfect Marketing strategy plays a significant role. Be it in building & enhancing a Brand value for Kenscio or communicating the value proposition to the customer & prospects, making our own employees feel proud of brand Kenscio & talk proactively about the same are some key success factor for our Marketing strategy.

How do you make sure your services are reliable?

Our combined expertise in various fields makes us strong together and we have given many proven results to our customers for which we also won their loyalty towards us during various ups and downs… Our R&D Team at Bangalore makes sure that the customer should be happy in our journey. Our operations team assures the service provided by us should be reliable by which the customer never leaves us. Our sales team puts their best in understanding the needs of customers and gives them the perfect solution with a minimum time frame which can win the customer's heart. We maintain our standards and we deliver an ISO/IEC 27001:2013 certified and European GDPR process compliant organization.

How do you help companies increase business scalability and sustainability?

Our products and services are designed in such a way that we can engage with a start-up and grow with them even when they attain multi billion dollars evaluation. And, all our product offerings are cloud based and services are delivered over the Internet. Our customers need not invest in huge IT infra thereby minimizing carbon emission and contribute towards sustainability

How do you decide to take the company a step further in terms of your products/services?

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Includes the employees in goal settings which impacts their bonus/incentives

We are always on the lookout for products and services that will augment our current offerings and will add value to our clients. We have plans to add at least 1 new product & service every year for the next 3 years.

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Always meets expectations and always has time to talk to the employees

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Appreciates the success of each employee which motivates them to work much more smarter to achieve more

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During lockdown we had regular calls with the employees to talk about everything and not only about work

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Providing guidance for all the employees on all things digital marketing

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Finally, know the employees personally including their families! Unique

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We have many employees who have been with us for over 10 years. It is an achievement considering we are a small company.

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Provide direction and let the employees have the freedom to make decisions with their expertise which gave them ownership of the project. This has been very successful.

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Always accommodate the employees when we show interest in another part of the business. We have had developers get us more business.

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Each member of the company knows their role and the expectation of them.

What do you think are the responsibilities of an entrepreneur?

An Entrepreneur should have a clearly defined vision and goals for the organization he/she is founding. He/She must possess well rounded experience in the domain and technology. He should be a leader, leading from the front.

He/She should be able to network and leverage his professional connections to influence. He/She should have a good knowledge of finance and accounting. In addition, he/she should build and nurture a team of specialists to support the organizational goals.

Can you please brief us about your professional experience?

I have a Masters degree in Computer Science and Engineering from IIT Madras and a one year course in Strategic Management from IIM Calcutta. Worked for Small and Large Indian and Multinational companies in product development and services for 25 years both in India and USA, in several roles starting from a development engineer to Head of Business. This varied and hands on experience in building products and influencing the decision makers built the confidence in me to build a company myself.

What are the key achievements of your entrepreneurial journey?

What would be your advice to the budding entrepreneurs?

I would like to emphasize the difference rather than the numbers. How an entrepreneur made a difference to the lives of 1000's of engineers and management graduates by hiring, mentoring and making them successful, making his clients winning awards for creative work and enhancing their ROI, and being recognised as a leader in the industry.

Looking back over the 13 years, I certainly would feel satisfied and I am looking forward to an even exciting journey ahead!

He/She should have passion and perseverance and has a problem to solve in a much simpler and cost-effective way.

He/She should have tried solving the problem before, built some models for evaluation. Getting cofounders with similar vision and values with complementary skill sets is most important. He/She should be financially independent, with no burden to his/her family as the first few years are going to be strenuous

How do you look after your employees? What makes your team unique? ·

Transparency - regular town hall meetings informing the teams the status of the company

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