The Most Visionary Business Leaders To Watch

WWW.THEENTERPRISEWORLD.COM | APAC EDITION | DECEMBER 2023

UPSHOT Beyond Borders: A Journey through Unforgettable Adventure of Bogota CASE STUDY Rolex Watches: New Era of Luxurious Time

REVIEW SlickText

Dr. CP Lee

ARTICLE 4 Expert-Approved Solutions to Small Business Failure

ENABLING

TRANSFORMATION

THROUGH TECH-DRIVEN LEADERSHIP

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WWW.THEENTERPRISEWORLD.COM | APAC EDITION | DECEMBER 2023

LIVERPOOL: THE GEM OF ENGLAND

Article THE PSYCHIC PERSPECTIVE: A COST-FREE APPROACH TO ENHANCING BUSINESS DECISION-MAKING

NITIN SETHI

PIONEERING DIGITAL TRANSFORMATION AND REVOLUTIONIZING TRAVEL

Chief Digital Officer

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From Editor’s Desk

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n the ever-evolving world of business, visionary leaders stand as catalysts for much-needed change and progress. Their strategic foresight and innovative approaches not only navigate the complexities of today's challenges but actively shape a more promising future. This introduction celebrates the impactful endeavors of visionary business leaders who, through their bold initiatives and forward-thinking mindset, are leaving an indelible mark on industries.

By fostering innovation and steering their organizations towards positive transformation, these leaders are not just influencing the present; they are making a much-needed impact that resonates across sectors and paves the way for a brighter tomorrow.

Featuring for The Enterprise World’s this issue of The Most Visionary Business Leaders To Watch are the stories of such business leaders.

For the cover read about With a keen interest in technology and academic research, Dr. CP Lee embarked on his postgraduate path at the university to kick off his journey. Midway through this, he discovered that his true passion lies in transforming technology into an applicable form, and the possibility of switching to a private enterprise provided Dr. CP Lee with the springboard.

Progressing across industries, he made several transitions without losing his passion for technology utilization and his desire to excel in it. Currently, after leaving his previous employment, Dr. CP Lee is seeking out a new path where the future is bright and possibilities are unending.

From Generation to Generation The founding father of Singapore, Mr. Lee Kuan Yew, has always awed and inspired Dr. CP Lee. His tenacity spanned his career as the leading man who transformed Singapore from a mere sleepy fishing village to the modern marvel we are witnessing today. Impressively, Mr. Lee Kuan Yew accomplished all of this while leaving a sustainable foundation that the generations can carry forward.

Looking up to him as a role model and drawing inspiration from Mr. Lee Kuan Yew, Dr. CP Lee emphasizes that just excelling in his current endeavors is not enough. He wants to ensure that whatever he builds will benefit the next generation.

Shalmali Shalmali W.

ENT Business World Media Pvt. Ltd., Ofce No. 102, Bhakti Genesis, S. No. 245, H. No. 2B, Wakad Aundh Main Road, Pune. 411057

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This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair.

We try to bring a perfect platform for business organization to showcase their valued products/ services.

Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World.

The Enterprise World solely owns all the reprint rights.

Leaders hold the power to shape not only the trajectory of an organization but also the very culture that defines it. They are the architects of innovation, the catalysts of transformation, and the driving force behind the success of their teams. One such luminary in the digital business world is Nitin Sethi, Chief Digital Officer at Adani Enterprises, whose illustrious career has left an indelible mark on the internet industry in India.

Nitin’s role as the founding leader of Adani Digital Labs and the visionary force behind Adani One solidifies his status as an influential business leader. With Adani One, Nitin aspires to create a platform for one billion people, a testament to his commitment to innovation and remarkable ability to shape the future of business in India and beyond.

Pioneering Innovation Nitin Sethi has worked in the internet industry for 23 years, during which his career has profoundly transformed. Beginning with Bharti Airtel and the Times of India Group, he witnessed the emergence of India’s first NASDAQ-listed portal, Rediff. His tenure at Infoedge saw the verticalization of internet categories in India, contributing to the success of iconic brands like Yatra.com, Quikr, IndiGo etc.

At Quikr, Nitin specialized in building product design and user experience teams, propelling the company into a unicorn valued at $1.5 billion.

Quikr’s acquisitions, including Baba Jobs and HDFC, underscored Nitin’s leadership. Subsequently, he played a pivotal role in Indigo’s digital transformation, yielding a remarkable $10 ROI per customer for every dollar spent. With Adani Group, Nitin became the founding leader of Adani Digital Labs, leading a team of 500 exceptional talents from the startup ecosystem. In under 30 months, Adani One, an incubation of India’s biggest startup, emerged. Nitin envisions a platform for one billion people, and Adani One, a travel-based super app, marks a significant stride toward that goal.

LEADERS IN SPOTLIGHT

For the cover read about -

CONTENTS

12

Dr. CP LEE

Beyond Borders: A Journey through Unforgettable Adventure of Bogota

UPSHOT

22 CASE STUDY

Rolex Watches: New Era of Luxurious Time

36 ARTICLE

4 Expert-Approved Solutions to Small Business Failure

44 REVIEW

Slick Text

30

READ MORE

NEWS

READ MORE

In a controversial move, Meta, the parent company of Facebook, has come under fire from the UK government over its decision to implement automatic encryption for all messages on its Facebook and Messenger platforms. Home Secretary James Cleverly labeled this move as a “significant step back” for child safety, expressing concerns that the encryption could empower child sexual abusers.

National Crime Agency (NCA)

WhatsApp Introduces Disappearing Voice Messages, Adding an Extra Layer of Privacy In a significant development for Meta’s messaging apps, WhatsApp is set to roll out a new feature that allows users to send disappearing voice messages. This feature, similar to the “View Once” option for photos and videos introduced in 2021, enables users to send voice messages that can only be listened to once before vanishing.

#

STORIES TOLD WITH A NEW PERSPECTIVE!

Meta Faces Backlash Over Endto-End Encryption on Facebook and Messenger

Meta, the parent company of WhatsApp, views this as a valuable addition to its platform, enhancing security in conversations where users prefer information not to be stored digitally. For instance, users can utilize this feature when planning surprises or sharing sensitive information meant for one-time use, such as credit card numbers with friends or family.

Meta’s decision to introduce end-to-end encryption means that only the sender and receiver of messages will have access to the content, rendering it inaccessible to anyone else, including law enforcement. Cleverly emphasized that the lack of appropriate safety measures in this encryption rollout could impede the efforts of police and the National Crime Agency (NCA) to bring offenders to justice.

The new features, which include encrypted calls, are immediately available to users. However, Meta anticipates that it will take some time to extend end-to-end encryption to over 1 billion users as the default option. During this transition, users will be prompted to set up a recovery method to restore their messages.

AbbVie to acquire neuroscience drugmaker Cerevel Therapeutics for $8.7 billion AbbVie, a renowned pharmaceutical company, has unveiled its plans to acquire Cerevel Therapeutics, a neuroscience drugmaker, in a substantial deal amounting to approximately $8.7 billion. The acquisition, aimed at bolstering AbbVie’s drug pipeline, is anticipated to be finalized by the middle of 2024, pending regulatory approvals and customary closing conditions.

This strategic move comes as AbbVie seeks to diversify its portfolio amidst increasing generic competition for its flagship drugs, notably Humira.

Climbing by 16% after the closing bell on Under the agreed terms, AbbVie will pay $45 per share for Cerevel, a price that reflects the perceived value of the neuroscience-focused company. Following the announcement, shares of Cerevel experienced a significant surge, climbing by 16% after the closing bell on Wednesday to nearly $43 per share, positioning them just below the agreed-upon purchase price. In contrast, AbbVie’s shares witnessed a marginal decrease of less than 1% during extended trading.

This acquisition is part of AbbVie’s ongoing efforts to fortify its drug development pipeline, supplementing its portfolio with promising assets. Just last week, the pharmaceutical giant also agreed to acquire Immunogen, a cancer drug developer, for an approximate sum of $10 billion. These strategic investments underscore AbbVie’s commitment to securing its position in the pharmaceutical industry and addressing evolving market dynamics.

READ MORE

THE ENTERPRISE WORLD DECEMBER 2023

COVER STORY

Dr. CP Le Enabling Transformation through Tech-Driven Leadership

12 | December 2023

ee www.theenterpriseworld.com | 13

F

Finding solutions for complex problems could be a daunting task, especially if it's a problem you've never faced before. However, as technology advances and processes get automated, problem-solving for businesses has also become more efficient. Despite machines becoming more human and shrinking the gap between humans and machines today, having an experienced person leading your organization is still invaluable.

That is precisely what Dr. CP Lee brings to the table. With more than two decades of experience in the technology field, he helps organizations advance by incorporating technology to streamline every process—from strategy to execution. The qualities that set him apart from the rest are his ability to lead critical projects and deliver optimum results in high-pressure, deadline-driven work environments.

Leadership Evolution

Business leadership has continued to evolve throughout the years.

Today, it is a multi-disciplinary challenge for a person in a leadership position—where not only is the leader required to lead with vision and passion but is expected to exhibit multiple qualities such as enigma, empathy, and now—servant leadership.

In all essence, Dr. CP Lee believes that a leader is in the correct place as long as they know being authentic, honest, and empathic is the fundamental quality to have.

The 'aha' Moment With a keen interest in technology and academic research, Dr. CP Lee embarked on his postgraduate path at the university to kick off his journey. Midway through this, he discovered that his true passion lies in transforming technology into an applicable form, and the possibility of switching to a private enterprise provided Dr. CP Lee with the springboard.

14 | December 2023

Dr. CP Lee Dr. CP Lee Dr. CP Lee Dr. CP Lee Dr. CP Lee Dr. CP Lee Dr. CP Lee Dr. CP Lee Dr. CP Lee Dr. CP Lee

COVER STORY

www.theenterpriseworld.com | 15

Progressing across industries, he made several transitions without losing his passion for technology utilization and his desire to excel in it. Currently, after leaving his previous employment, Dr. CP Lee is seeking out a new path where the future is bright and possibilities are unending.

From Generation to Generation The founding father of Singapore, Mr. Lee Kuan Yew, has always awed and inspired Dr. CP Lee. His tenacity spanned his career as the leading man who transformed Singapore from a mere sleepy fishing village to the modern marvel we are witnessing today. Impressively, Mr. Lee Kuan Yew

16 | December 2023

accomplished all of this while leaving a sustainable foundation that the generations can carry forward.

Looking up to him as a role model and drawing inspiration from Mr. Lee Kuan Yew, Dr. CP Lee emphasizes that just excelling in his current endeavors is not enough. He wants to ensure that whatever he builds will benefit the next generation.

Capitalizing Every Opportunity From Apple to Motorola Solutions, to HBO, and then to Mola, the underlying fundamentals of maximizing and using technologies in all avenues to ensure optimized and efficient workflows drove

Dr. CP Lee and what he is renowned for.

With experiences garnered in HBO and Mola, accumulating more than a decade of experiences in the Broadcast Media industry, Dr. Lee has closely observed the technological evolution through the multiple changes and crucial industry shifts from the legacy world to the new digital-led era. Some key moments of this evolution include the introduction of 4K live sports streams in Indonesia, paired with Dolby technology aimed at providing the user experience of the highest order.

COVER STORY

Dr. CP Lee is particularly proud of his several career achievements: Ÿ

Dr. Lee led the implementation of cost-reduction strategies at Mola, resulting in a significant decrease in operational costs while serving as the CTO.

Ÿ

During his tenure as Head of Technology and Engineering at Home Box Office Asia, he championed a customer-centric approach that maintained a remarkable 99.995% uptime for the business.

all Technology courses, and he was soon tasked to become the Training Mentor for these courses, where he worked with the Global Training Group and conducted the Train-TheTrainer program in the Asia Pacific Region. Ÿ

Ÿ

At Motorola Solutions, Dr. Lee established a new business unit for training services, creating a substantial annual revenue stream.

Ÿ

As the Consulting SME for Professional Applications, Servers, and Hardware in the Asia Pacific region for Apple, Dr. Lee successfully identified, pursued, and won various new business opportunities.

Company Progressions while Transforming Industries Ÿ

Apple

In 1999, Dr. Lee joined the company as a System Engineer supporting the education segment initially. In his tenure of service with Apple, he rose through the ranks and became the Systems Engineering Manager in 2007, where he lead a team of regional consultants for the SEA region. He also led the position of a Subject Matter Expert for Apple's professional line of products, including servers and storage, and the professional softwares and hardware suite of product, Concurrently, Dr. Lee was initially appointed as a Trainer for Apple in the Professional Applications, as well as

Motorola

Dr. Lee joined Motorola in 2011 as an Enterprise & WNS Training Manager for the APAC region. Within the company, he regularly coordinated with the Global and Regional Training team members to formulate sales education strategies and training programs to maintain the sales team's advantage in a highly competitive global market. In this capacity, Dr. Lee periodically conducted training needs analysis that aided in identifying performance gaps and rectifying them through a strategic approach. Ÿ

HBO

In June 2013, Dr. Lee joined HBO Asia and progress through the ranks to the position of Senior Vice President of Media Engineering. At HBO Asia, he was the daily point of contact in managing all HBO technical and digital infrastructure relationship, including overall system architecture, operational policies planning and discrepancy mitigation, and critical failure recovery. In addition, he also collaborated with various departments and vendors on cross-functional projects. Ÿ

WarnerMedia

Spanning internationally, WarnerMedia amalgamated the trio giants—HBO, Turner, and Warner Bros. As the new Head of Technology and Engineering in Asia, Dr. Lee not only continued his duties as the primary point of contact but also combined technical

infrastructure relationships with the stakeholders responsible for delivering digital products in the APAC region.

He was also responsible for overseeing the entire WarnerMedia Asia Media Supply Chain and related entities and service providers. Ÿ

Mola

With his leadership expertise, Dr. Lee joined Mola in January 2021. At Mola, he provided comprehensive leadership, expertise, and oversight to the development and launch of a new cutting-edge platform to support Mola's vision of becoming a global player.

In this role, he compiled the feedback from stakeholders and analyzed it to determine the steps necessary to facilitate successful product launches.

In addition, he executed in-depth research into competitive landscapes and emerging markets to promote constant monitoring of new technologies to incorporate into the platform.

In February 2022, he assumed the expanded role of Chief Technology and Operations Officer at Mola after taking control of four additional divisions under his watch—Content Management and Distribution, Broadcast Engineering, Operations, and Customer Services, to be combined within the Technology and IT Group for more efficiency.

Furthermore, his role included optimizing and developing the media operations strategy, customer service, and compliance for the organization.

Work-Life Balance There is never a perfect work-life balance, as each individual will have a different definition of what balance means for them, says Dr. Lee. For him, the key is his ability to switch off at

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various points during the day. It helps him separate two things: what he needs to do and what he is currently doing.

With that clarity, he focuses on making every minute count toward those goals.

Fortunately for Dr. CP Lee, he loves to drive every chance he possibly gets.

Whether locally in Singapore or in a far land like the USA, he will always go for a spin in a car of his choice and enjoy the experience.

Critical Challenges for Business Leaders The world is getting smaller and faster, where the masses can easily access knowledge and information. A modern leader, other than carrying the mantle of the traditional leader, is also expected to change with time.

According to Dr. Lee, this flexible and ever-changing role and expectation of a new leader is what each of us needs to be able to adapt and excel faster in our avenues.

Advice for Young Aspiring Business Leaders

“BE AUTHENTIC, BE TRUE, AND BE KIND” Three aspects of qualities Dr. CP Lee is firmly behind through his journey till today.

18 | December 2023

COVER STORY

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A Journey through Unforge able Adventure Bog a

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B

Bogota, capital of Colombia—a place where whispers of history dance through vibrant street art and the pulse of contemporary life.

This city is an intertwining of the old and the new. A city with cobbled streets of La Candelaria, centuries-old echoing tales, and sleek skyscrapers that pierce the sky. It is a dynamic canvas where colonial charm and modern vitality unite. Thanks to this fusion of the past and present, this city is an ideal location with history, entertainment, delicious cuisine, culture, business, and much more. As the largest city in Colombia, its diverse and multicultural atmosphere is a center of attraction for artists worldwide.

It is the melting pot where all the cultures from different regions of the country have a place. From the cuisine of the Coffee Triangle to the joy of the Caribbean, or the artisanal heritage of Boyaca and the Valle de Cauca Festival—this capital city brings together the best of Colombia. As the heart of the country’s art, politics, and innovation, this city is at the top of the list of many travelers and explorers. If you are someone looking to cross out Bogota from your “Must Visit” list, this article might be the best and cheapest guide for your trip.

Cultural Heritage of Bogota’s Museums Bogota’s museums weave a rich fabric of cultural exploration.

These museums are enriched with Colombian history art, and cultural heritage in this vibrant city. We have mentioned a few of these museums that will evoke the artist within you. Ÿ Gold Museum (Museo del Oro): Showcasing a remarkable collection of pre-Columbian golden artifacts. Ÿ Botero Museum: Home to Fernando Botero’s distinctive sculptures and an extensive art collection. Ÿ National Museum of Colombia: Covers a wide range of exhibits, from archaeology to contemporary art. Ÿ Museo del Oro Zenu: Dedicated to the artistic legacy of the Zenu culture. Ÿ Museo Nacional de la Independencia – Casa del Florero del 20 de Julio: Commemorates Colombia’s struggle for independence. Ÿ Maloka Interactive Center: Engages visitors with interactive science and technology exhibits.

Whether you’re drawn to ancient civilizations, contemporary art, or hands-on scientific exploration, the museums here are the best place for you. Each museum is a chapter, contributing to the city’s vibrant cultural narrative.

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Wonders of Nature in Bogota: A Paradise for Adventurers As the sun bathes the city in golden warmth, and raindrops dance on cobblestone streets, Bogota’s nature whispers tales of resilience, inviting all to witness its timeless beauty. Here are some places in the womb of nature that one must visit at least once in a lifetime.

1. The Zipaquirá Salt Cathedral Fall into the heart of Bogota’s history at the Zipaquirá Salt Cathedral, a mesmerizing underground sanctuary 200m below the surface. It was transformed into a colossal cathedral in the 1930s, which was originally a salt mine. Passing by the vibrantly illuminated passages into large rooms adorned with the Stations of the Cross, statues, and religious icons. This leads to a grand chamber crowned by a towering cross—an engineering marvel. A morning departure to the Salt Cathedral would be the best time to visit this magical place, leaving before the capital’s notorious traffic jams.

2. Gautavita At the heights of 3100 meters above sea level, the sacred Guatavita Lake unveils the living legend of El Dorado—a claim grounded in ancient rituals. A newly appointed cacique (a native chief), shrouded in golden dust, submerging into the icy waters offering golden statues to the lake’s depths. Despite many attempts to drain the lake water to recover the presumed wealth—some involving dynamite, Guatavita remains a sacred Place. Along with these historical tales this place also offers mesmerizing microclimates and exotic flora.

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3. La Chorrera Waterfall Next on our list is an exhilarating day hike to the majestic La Chorrera Waterfall, standing tall at 590 meters near Chachi. Trail markers guide the way from Bogota to Choachi, unveiling a scenic route through farms before entering the mystical cloud forest. After a 45-minute trek, discover a quaint restaurant offering refreshments. Pass the enchanting Chiffon Waterfall, navigating a narrow and occasionally slippery path leading to the main falls. This beautiful journey will relish glimpses of this city, diverse orchids, and vibrant birdlife. Adding more colors to this city, the birdlife is a must-see in a lifetime. Narrow trails and 2.5 hours of altitude-ranging adventure are rewarded by this dramatic and calming waterfall.

4. The Páramo of Sumapaz The sprawling Páramo of Sumapaz is the world’s largest highaltitude desert, elevated up to 4000 meters. A 1.5-hour drive from the southern part of the city leads to this breathtaking expanse.

Sumapaz unfolds panoramic views over Cundinamarca, Meta, and Huila, offering diverse climates like wind, rain, and sunshine. This sacred land for the Muisca people is now also a protected water source for Bogota. Encountering fragile desert flora, wildflowers, and the iconic espelita (frailejónes) plants and lakes will silence all the harsh lights and noises from city life. Packing some warm clothing and rain gear to savor this high-altitude marvel would be best.

5. Chicaque Parque Natural Nestled just 30 minutes from Bogota, Chicaque Parque Natural unfolds over 20km of marked trails meandering through the cloud forest. With campsites and rentable cabins, this place is a haven for hikers and bird enthusiasts, boasting around 300 avian species. Encounter sloths, llamas, and deer while expert biologist guides offer immersive experiences. For thrill-seekers, imagine canopy rappelling from an 80-meter oak or a 340-meter zip-line soaring over the cloud forest at 40 km/h, allowing a captivating view of the Magdalena River valley. This place gives you wings with the purity of nature that fulfills one’s heart.

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Elevate Your Experience: Top 10 Things to Do in Bogota Bogota, Colombia, is a city pulsating with life and culture, offering a plethora of experiences for both locals and visitors. Here are the top 10 things to do:

1. Cerro de Monserrate: Ascend this green mountain for a breathtaking view. Choose between a cable car and a challenging trail, explore market stalls, indulge in local treats, and enjoy panoramic views at the top.

2. La Candelaria: Stroll through the historic neighborhood with narrow, colorful streets. Explore Plaza de Bolívar, local art shops, and the Gabriel Garcia Marquez Cultural Center. Visit Museo Botero and experience the vibrant street life.

7. Usaquén Craft Market:

6. Andres Carnes de Res: Indulge in Colombian comfort food at Andres Carnes de Res. Try unique dishes like plantain pizza, paired with tangerine vodka cocktails. As night falls, the restaurant transforms into a dance club.

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Explore trendy Usaquén, filled with artisans and trendy restaurants. The craft market offers gold-plated earrings, hand-painted mugs, and other unique goods.

8. Mercado Paloquemao: Immerse yourself in a tropical fruit safari at this bustling market.

Sample exotic fruits like lulo and guanabana while exploring the vibrant corridors.

3. Tejo at Barrio San Felipe: Embrace the local sport of Tejo, combining beer, aim, and explosive fun. Several venues in San Felipe offer Tejo along with craft beers and a lively atmosphere.

4. Theatron: Dive into the vibrant nightlife at Theatron, Colombia’s largest gaythemed nightclub. Dance across its 17 rooms to tunes ranging from Cher to reggaeton, and experience drag queen shows.

5. Salsa Clubs: Despite the chilly weather, explore the city’s salsa scene. El Goce Pagano, Quiebra Canto, and Galeria Café Libro offer lively atmospheres and dance-worthy tunes.

Bogota’s dynamic offerings cater to a diverse range of interests, making it a city that never fails to captivate and surprise.

9. Sunday Ciclovia: Rent a bike and join the Sunday Ciclovia, where cars are banned from main roads. You can explore these sights and neighborhoods without the usual traffic congestion.

Conclusion: A City that Never Ceases to Mesmerize

10. Graffiti Tour: Discover the modern side of Bogota’s historical center through street art.

Take a graffiti tour of La Candelaria, featuring works by artists like Guache and the Toxicomano collective.

Bogota, Colombia, transcends the boundaries of time, seamlessly blending the echoes of its past stories with the vibrant rhythms of contemporary life. This city, where history whispers through cobblestone streets and modern skyscrapers pierce the sky, offers an unparalleled journey through the old and the new. Nature’s wonders into the beautiful colors of this city. Pulsating with life and culture, this place invites both locals and visitors to savor its diverse offerings. That leads to creating memories that linger as a testament to the city’s captivating charm. Whether exploring its natural wonders, art scene, or dynamic cultural attractions, Bogotá promises an adventure that transcends borders and resonates with the spirit of a city that never ceases to mesmerize.

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30 | December 2023

REVIEW •Founder: Matt Baglia •Founded: 2012 •Headquarters: Jamestown, NY •Number of Employees: 11-50 •Website: https://www.slicktext.com/

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Overview Yes, knowing your target audience or customers is important. But do you know what is even more important?

Targeting your audience in such a way that would drive them to take action that is beneficial for your business.

One of the popular methods today that leverages this method is SMS marketing. Within the SMS Marketing industry, SlickText is a prominent player, and according to their website, the #1 rated marketing service today.

Through the easy-to-use interface of SlickText, you can create valuable bonds with your customers that drive business. In addition, SlickText offers 15+ native integrations and over 4000 more through Zapier to help you grow your lists, ingest subscriber data, and automate productivity.

Today, thousands of marketers across North America are using SlickText’s integration to grow e-commerce revenue, nurture leads, build email lists, send text blasts, and more.

How SlickText was Founded?

After graduating from Fredonia State University, Co-founder Matt Baglia was researching non-traditional marketing channels for business owners. Feeling discontent with the reach of email and social media, what appealed to him was text messaging and its under-adopted marketing method.

With a background in product management and marketing, Matt thought developing SlickText would prove to be a great move. A lot of hard work went into the product and translated to SlickText serving thousands of customers and becoming an industry leader through usability, message quality, and customer service.

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Features 1.Text to Join People can text to join your SMS lists by sending a keyword to your dedicated number or shortcode.

Use SlickText’s marketing tools to advertise your keywords and SlickText will organize and build your contact list.

2.Opt-in Forms Build mobile-friendly opt-in forms that can be used as a landing page, at kiosks, on tablets, or embedded on your website. SlickText, with its Form Builder, makes the task of building a form hasslefree. No knowledge of design or coding is required.

3.Website Popups Popup enables you to effortlessly grow your text messaging lists by presenting website visitors with an opt-in form as you browse. The earlier you capture the visitor info in their site experience, the better it will be for you to maximize list growth potential and conversion.

4.Text Surveys Quickly collect valuable information for your business through SMS Surveys. Whether you are looking for people to vote or gather feedback in general, SlickText makes everything easy for you.

5.SMS Auto-responders Build mobile-friendly opt-in forms that can be used as a landing page, at kiosks, on tablets, or embedded on your website. SlickText, with its Form Builder, makes the task of building a form hasslefree. No knowledge of design or coding is required.

6.Automated Workflows Automated workflows provide tailored messaging for leads and customers based on their behaviors.

The combination of workflows and automation marketing can be leveraged to create e-commerce abandoned cart sequences to SMS chatbots for fostering leads.

7.Text to Win Text to win helps you engage with your customers or target audience. It allows everyone to win something through a simple text. Thousands of businesses and organizations have achieved great success with their text-to-win contests. SlickText’s SMS Marketing software makes it easy for you to set up a contest and automate the process.

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Pricing and Plans

1. The Basic

2. The Step Up

3. The Lil Bro

4. The Big Bro

•$29/month •500 texts per month

•$49/month •1,000 textsper month

•$79/month •2,000 texts per month

•$139/month •3,600 texts per month

5. The Boss

6. The Albatross

7. The Whale

8. The Monstro

•$189/month •5,000 texts per month

•$350/month •10,000 texts per month

•$750/month •25,000 texts per month

•$1,250/month •50,000 texts per month

34 | December 2023

Can I Download My Chat Thread?

Our inboxing feature allows subscribers to respond to the messages you send. With this tool, you can export your chat transcript for later reference. It's a handy little tool, accessible on a "per subscriber" basis.

To download a transcript, click on "Inbox" and select a chat thread that you wish to download. Once inside the chat thread, there will be an “open to download the transcript” at the top.

If I Reply STOP, Does It Remove Me Off All Lists?

The reply of STOP only removes a subscriber from the last list they had an interaction with. The user may continue to reply STOP as often as they would like, each time removing themselves from the previous list they are associated with. To be removed from all text lists on a specific short code number, simply reply STOP ALL at any time.

Does SlickText Offer a Free Trial?

Yes! SlickText offers a free 2-week trial. The free plan offers access to the mass texting service, including text word, auto-reply, birthday capture, and more.

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New Era Of Luxurious Time Keeping time with elegance and precision, there exists a name that stands above all others—Rolex watches. These timepieces are not merely instruments, they are finely crafted chapters in the rich history of horology—a place of weaving a legacy of sophistication and innovation in between metal pieces. The mere utterance of “Rolex watches” creates an atmosphere of timeless luxury, where painstaking craftsmanship meets state-of-the-art technology. From the iconic Oyster Perpetual to the illustrious Submariner, every Rolex creation is a living legend and a symbol of unwavering dedication to excellence. Such accuracy would have baffled Einstein himself in his theories of time and relativity. Let us unravel the mystique concealed behind the crown, where each tick of a Rolex watch resonates with the heartbeat of horological mastery.

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The Beginning of a New Era Founded by Hans Wilsdorf, rather than any “Hans Rolex” as any of us would have guessed, in the year 1905, in London. He aimed to make it short and simple, a name that was easy to pronounce in any language. Moreover, the term “Rolex” possessed onomatopoeic qualities, echoing a sound like the winding of a watch. It is practicality shone through, given that the name was compact enough to effortlessly grace the face of any watch. Wilsdorf's profound appreciation for precision timekeeping paved the way for the Rolex watches to surge in popularity in 1910. That pivotal year marked a historic milestone as Rolex became the

inaugural wristwatch to bear the esteemed Swiss certificate of chronometric precision, bestowed by the official Watch Rating Centre in Switzerland. This certification proved transformative, sparking a notable uptick in sales. Ÿ

Empire at sea, both in warfare and commerce. This achievement set the stage for Rolex to establish itself as a provider of mechanical precision coveted by many. Ÿ

In 1914, Wilsdorf further solidified Rolex's reputation by securing a “Class A” Precision Certificate from the Kew Observatory, typically reserved for marine chronometers. This recognition resonated particularly with British customers, who recognized the critical role of accurate timekeeping in the dominance of the British

The brand's ascent to popularity reached new heights with the introduction of the first waterproof watch. Rolex's commitment to innovation, coupled with its timeless design, launched it to the forefront of the luxury watch industry. Since its inception, Rolex has consistently delivered cuttingedge accuracy, solidifying its position as a pioneer in high-end timepieces.

Awareness and Association of Rolex Watches Brand awareness:

Brand association:

As a premier luxury brand, Rolex enjoys widespread recognition among its potential customers. The brand establishes connections by sponsoring events and utilizing social media platforms to showcase the value of its wristwatches. The Rolex narrative extends beyond extreme exploits to encompass more commonplace sports competitions. These include the 24 Hours of Le Mans and noteworthy partnerships like being the official sponsor for the Women's World Golf Rankings. This approach allows Rolex Watches to resonate with a diverse range of audience.

For a brand like Rolex, it's essential to engage in positive impact activities beyond being just a large manufacturing entity. Rolex consistently sponsors organizations like National Geographic to contribute to aqua and nature conservation, wildlife protection, and various environmental causes. This association extends to Rolex's commitment to technological advancements, exemplified by innovations like waterproof cases and resistance features. This effort showcases the brand's dedication to both environmental stewardship and ongoing technological improvements.

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Market and Distribution Strategy I. Marketing Strategy: What sets this brand apart is the impeccable craftsmanship of its watches along with the ingenious marketing strategies. This combination together has propelled it to the pinnacle of global luxury.

Compelling Stories:

Partnerships and Sponsorships:

One of the key strategies lies in the brand's ability to craft a compelling story. Rolex doesn't just sell watches; it sells a lifestyle, an embodiment of success and achievement. Through carefully curated campaigns, Rolex aligns itself with icons of achievement, from explorers conquering the highest peaks. The brand's association with excellence isn't just implied, it's boldly proclaimed through these captivating narratives.

By gracing the wrists of influential personalities, celebrities, and sports icons, Rolex embeds itself in the fabric of success. The brand strategically sponsors events that align with its values, from Formula 1 racing to Wimbledon. These associations are responsible for the enhancement of Rolex's visibility.

Exclusive Distribution:

Digitalizing:

Rolex has also mastered the art of scarcity. By controlling the supply of its watches and releasing limited editions, the brand creates an aura of exclusivity.

The scarcity principle fuels desirable Rolex watches into timepieces and coveted artifacts.

The brand's social media presence is a gallery of aspirations, showcasing watches and the experiences they embody. From Instagram to YouTube, Rolex crafts a visual narrative that transcends the tangible, inviting enthusiasts into a world where time is not just measured but lived.

II. Distribution Strategy:

Overcoming Challenges for a Sustainable Future

Distribution is pivotal for any product, and Rolex's strategy distinguishes it from other watchmakers. A Rolex isn't just a watch; it's a rarity. With a limited number of exclusive stores globally, the brand crafts an air of exclusivity. Rolex predominantly distributes through its stores, e-commerce platforms, and select multi-brand outlets. Despite producing around 2000 watches daily, their scarcity amplifies desirability, making each Rolex a coveted emblem of distinction.

Even brands like Rolex face challenges in the pursuit of perfection. Challenges to dethrone the king of watchmaking, challenges like a sudden change of leadership and decline in sales worldwide. Throughout its history, Rolex watches have encountered a series of challenges that have tested its mettle.

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List of 10 Best Rolex Watches Revolutionizing Time 1953

2020

1963

1953

1945

Rolex Submariner 41mm

$9,150

10,700

Rolex Submariner 126610LV

Rolex Explorer II 226570

2021

$10,800

$9,650

Rolex Daytona

Rolex Submariner 5513

1962

$21,995

$12,258

Rolex Explorer 36mm

Rolex Oyster Perpetual 126000

1950

$6,450

$9,055

Rolex Datejust

Rolex Submariner 14060

$4,800

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1955

Rolex GMT-Master II 'Pepsi'

1990

$7,000

FAQs 1. What makes Rolex so special?

Rolex is renowned for its precision, craftsmanship, and enduring style.

Each timepiece is a testament to the brand's commitment to excellence and innovation.

2. Why are Rolex watches so expensive?

The high cost is justified by the meticulous craftsmanship, quality materials, and extensive research invested in creating each watch. The exclusivity and brand prestige also contribute to their premium pricing.

3. Are Rolex watches a good investment?

Yes, Rolex watches are often considered a sound investment. Their reputation for quality and timeless design tends to be appreciated over time, making them sought-after collector's items.

4. How can I spot a fake Rolex?

Genuine Rolex watches have distinct features, including a smoothly sweeping secondhand and a hologramencoded sticker on the case back.

Purchasing from authorized dealers and being aware of these details can help identify authenticity.

5. Do Rolex watches hold their value?

Yes, Rolex is known for retaining its value well. The combination of craftsmanship, brand prestige, and limited availability contributed to their value appreciation over the years.

6. Can I wear my Rolex in water?

Most Rolex are water-resistant, and some are specifically designed for underwater use. However, it's crucial to check the specific water resistance rating of your model and ensure it

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undergoes regular servicing to maintain this feature.

9. Are vintage Rolex watches a good buy?

7. How often should I service my Rolex watch?

Vintage Rolex watches can be a great investment, but it's crucial to authenticate and verify their condition. Purchasing from reputable dealers or having a thorough appraisal is recommended.

Rolex recommends servicing every 10 years, but it may vary based on usage. Regular maintenance ensures optimal performance and longevity of your timepiece.

8. Can I customize my Rolex watch?

Rolex offers limited customization options. While you can choose certain features during purchase, extensive modifications may void the warranty and affect the watch's authenticity.

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10. Where can I buy an authentic Rolex watch?

To ensure authenticity, it's recommended to purchase Rolex watches from authorized dealers or reputable sources. Be cautious of deals that seem too good to be true, as counterfeit watches are prevalent in the market.

# STORIES TOLD WITH A NEW PERSPECTIVE!

The Most Inuential Business Leaders to Watch in 2023

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LIVERPOOL: THE GEM OF ENGLAND

Article THE PSYCHIC PERSPECTIVE: A COST-FREE APPROACH TO ENHANCING BUSINESS DECISION-MAKING

NITIN SETHI

PIONEERING DIGITAL TRANSFORMATION AND REVOLUTIONIZING TRAVEL

Chief Digital Officer

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I

n the unpredictable world of entrepreneurship, small businesses often sail through choppy waters.

While many set out with high hopes, the sad reality is that a significant number of them encounter the grim specter of failure. According to the Small Business Administration, approximately 20% of new businesses don’t make it past their first two years, and nearly half don’t survive beyond their fifth. This may seem like a disheartening statistic, but the good news is that there are solutions to small business failure that have been expertly approved. These solutions can help steer your small business away from the abyss and towards a path of longterm success.

To address the issue of small business failure effectively, it’s essential to understand the common challenges that entrepreneurs face and the best strategies to overcome them. This article will explore four expertapproved solutions to small business failure, providing insights, advice, and actionable steps to empower small business owners and entrepreneurs on

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their journey to sustainable growth and success. Let’s delve into these solutions and learn how to navigate the challenges of entrepreneurship.

1. Robust Financial Management One of the leading causes of small business failure is inadequate financial management. Regardless of your industry or the size of your venture, financial stability is a cornerstone of success. Without a clear and sustainable financial strategy, your business is sailing without a rudder, at the mercy of turbulent economic waters.

To address this critical issue, expert-approved financial solutions can help small businesses thrive.

Here are a few tips to consider: Budgeting: Creating a wellstructured budget is the foundation of sound financial management. It helps you monitor your expenses, set revenue targets, and allocate resources more efficiently.

Cash Flow Management: Ensuring a steady cash flow is essential for your business’s survival. Delayed payments from clients, overextended credit, and inconsistent cash flow can wreak havoc on your finances. Implement effective accounts receivable and payable systems, and keep a close eye on your cash flow statement.

Emergency Fund: Establish an emergency fund to cover unexpected expenses and downturns in your business. This financial cushion can be a lifesaver during tough times.

Seek Professional Advice: Consult with financial experts, such as accountants or financial advisors, to guide you in making informed financial decisions. They can help you understand tax implications, maximize deductions, and optimize your financial strategy.

Invest in Accounting Software: Leverage technology by using accounting software to streamline your financial management. These tools can simplify tasks like tracking expenses, managing invoices, and generating financial reports.

By implementing these financial management solutions, you’ll be better equipped to navigate the unpredictable financial terrain that small businesses often face. With a strong financial foundation, you can focus on growing your business and achieving long-term success.

2. Effective Marketing and Branding In today’s competitive business landscape, getting noticed is a

significant challenge for small businesses. Without a strong marketing and branding strategy, you risk fading into obscurity, which can lead to failure. To address this issue, experts recommend the following solutions:

brand identity creates recognition and trust among consumers.

Identify Your Target Audience: One of the most common marketing mistakes is trying to appeal to everyone. Instead, focus on defining your target audience.

Understand their needs, preferences, and behaviors, and tailor your marketing efforts accordingly.

Leverage Online Marketing: In today’s digital age, online marketing is essential. Utilize social media, email marketing, search engine optimization (SEO), and online advertising to reach a broader audience. Engage with your customers through social media channels and establish a strong online presence.

Develop a Unique Brand Identity: A distinctive brand identity sets your business apart from competitors. It encompasses your logo, color scheme, tagline, and overall image. A strong

Content Marketing: Create valuable and informative content that resonates with your target audience. This not only attracts potential customers but

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also positions you as an authority in your industry. Regularly updating your website with blog posts, articles, and other content can help improve your search engine rankings and drive organic traffic.

Measure and Adjust: Analyze the results of your marketing efforts regularly. Use tools like Google Analytics to track website traffic, engagement, and conversion rates.

Adjust your strategies based on the data to ensure continuous improvement.

Effective marketing and branding are crucial for small businesses looking to survive and thrive in a competitive market. By defining your target audience, creating a compelling brand identity, and leveraging online marketing techniques, you can increase your visibility and attract new customers, ultimately driving your business toward success.

3. Strong Operational Efficiency Operational inefficiencies can quickly lead to small business failure. Wasting resources, time, and energy on inefficient processes can cripple your growth potential. To address this issue, consider these expert-approved solutions: Streamline Business Processes: Evaluate your business operations and identify areas where you can streamline processes. Eliminate unnecessary steps, automate routine tasks, and find ways to increase efficiency.

Invest in Technology: Embrace technology to enhance operational efficiency. Use software and tools that help manage inventory, track sales, and optimize supply chain management.

Customer relationship management (CRM) systems can also improve customer service and retention.

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Staff Training: Ensure your employees are well-trained and equipped to perform their roles efficiently. Invest in training programs and encourage ongoing skill development. An efficient team can significantly impact your business’s success.

Customer Feedback: Actively seek and listen to customer feedback.

Inventory Management: Efficient inventory management prevents overstocking or understocking, reducing costs and improving customer satisfaction. Implement inventory tracking systems to monitor stock levels and sales trends.

Diversify Revenue Streams: Relying on a single product or service can be risky. Diversify your revenue streams to spread risk and generate income from multiple sources.

Quality Control: Delivering quality products or services is essential for long-term success. Implement quality control measures and regularly assess your offerings to meet or exceed customer expectations.

By focusing on operational efficiency, you can optimize your resources, reduce costs, and enhance customer satisfaction. This, in turn, will increase your chances of small business success.

4. Adaptation and Innovation The business landscape is everevolving, and small businesses that fail to adapt to changes can quickly become obsolete. To avoid this pitfall, experts recommend the following solutions: Stay Informed: Keep up-to-date with industry trends, market shifts, and emerging technologies. Subscribe to industry publications, attend conferences, and network with professionals in your field.

Embrace Innovation: Don’t be afraid to innovate and introduce new products, services, or processes.

Innovation can set you apart from competitors and attract a broader customer base.

Understand their evolving needs and preferences, and use this information to improve your offerings and customer experience.

Adapt to Market Changes: Be flexible and responsive to market changes. If you see a shift in customer behavior or preferences, adjust your strategies accordingly.

Adaptation and innovation are crucial for small businesses to thrive in an ever-changing marketplace. By staying informed, embracing innovation, and being receptive to customer feedback, you can position your business to withstand challenges and flourish in the long run.

Conclusion: Small business failure is a daunting reality, but it’s not an inevitability. By implementing expert-approved solutions, such as robust financial management, effective marketing and branding, strong operational efficiency, and a commitment to adaptation and innovation, small business owners can navigate the turbulent waters of entrepreneurship and chart

December 2023

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