WWW.THEENTERPRISEWORLD.COM | APAC EDITION | NOVEMBER 2023
The Most
SUCCESSFUL
BUSINESS LEADERS
India
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Establishing Actionable Solutions to
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From Editor’s Desk
B
ecoming a successful business leader is a complex and multifaceted process that requires a combination of personal traits, skills, knowledge, and experience. At its core, leadership is about influencing people and organizations towards a common goal or vision, and it requires the ability to make tough decisions, inspire and motivate others, and adapt to changing circumstances. One of the key traits of successful business leaders is a clear and compelling vision of where they want their organization to go and how they plan to get there. This requires not only a deep understanding of the industry and market trends but also the ability to think creatively and take calculated risks. Featuring for The Enterprise World’s this issue of The Most Successful Business Leader to Watch Out are the stories of such leaders who are inspiring others. For the cover story read aboutAn Engineer by education, Mr. Bharat Aswani has nearly 26 years of professional experience in spearheading sustained organizational growth in dynamic environments. His professional expertise has been instrumental and has also proved to be a catalyst in building actionable solutions, building employee value, driving vision, and achieving critical strategic goals. His leadership has had proven value propositions where companies have added significant achievements in the bag. He has also been able to cater to some of the most premier and global brands, adding substantial value to their growth. Though his journey is filled with accolades, one of the most important one he says is the opportunity to work with FOSS India. About FOSS India: FOSS is the world’s leading provider of innovative analytical instruments that monitor and control the food quality. FOSS India, a subsidiary of FOSS Denmark, is committed to a mission of sustainability in the global food industry. Anil Agrawal stands out as one of the most successful business leaders, making significant strides in industrial transformation. As the CEO of CIMCON Digital, Agrawal has demonstrated exceptional leadership skills and propelled CIMCON Digital to the forefront of industrial transformation, cementing himself as a remarkable leader who continues to shape the industry’s future. Pioneering Industrial Transformation Agrawal embarked on a journey driven by his realization of energy consumption and inefficiencies within industries. Motivated by the potential of Industrial IoT (IIoT) technology to reduce energy consumption through enhanced machine efficiency, Agrawal founded CIMCON Digital to create a connected industrial world through digital transformation. With a dedicated team, CIMCON Digital translated customer challenges into scalable solutions, focusing on its Edge Platform products and services.
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This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services. Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights.
An Engineer by education, Mr. Bharat Aswani has nearly 26 years of professional experience in spearheading sustained organizational growth in dynamic environments. His professional expertise has been instrumental and has also proved to be a catalyst in building actionable solutions, building employee value, driving vision, and achieving critical strategic goals. His leadership has had proven value propositions where companies have added significant achievements in the bag. He has also been able to cater to some of the most premier and global brands, adding substantial value to their growth. Though his journey is filled with accolades, one of the most important one he says is the opportunity to work with FOSS India. About FOSS India: FOSS is the world’s leading provider of innovative analytical instruments that monitor and control the food quality. FOSS India, a subsidiary of FOSS Denmark, is committed to a mission of sustainability in the global food industry. Anil Agrawal stands out as one of the most successful business leaders, making significant strides in industrial transformation. As the CEO of CIMCON Digital, Agrawal has demonstrated exceptional leadership skills and propelled CIMCON Digital to the forefront of industrial transformation, cementing himself as a remarkable leader who continues to shape the industry’s future. Pioneering Industrial Transformation Agrawal embarked on a journey driven by his realization of energy consumption and inefficiencies within industries. Motivated by the potential of Industrial IoT (IIoT) technology to reduce energy consumption through enhanced machine efficiency, Agrawal founded CIMCON Digital to create a connected industrial world through digital transformation. With a dedicated team, CIMCON Digital translated customer challenges into scalable solutions, focusing on its Edge Platform products and services.
LEADERS IN SPOTLIGHT
For the cover story read about-
CONTENTS
12
FOSS India
eXCLUSIVE Profile
anil agarwal
34 upshot
What Makes Kyoto the Tourist Magnet of Japan? Let’s Find Out
22
Lay’s: The Globally Loved Chips Brand with a Sustained Legacy
cASE STUDY
44 Article
How to Advertise Your Business?
54 Review
Jira product review
58
NEWS
Broadcom closes $69 billion Vmware deal after China approval
B
roadcom successfully concluded its $69 billion acquisition of cloud-computing firm VMware on Wednesday, marking the closure of one of the largest global deals announced in May 2022. The acquisition, a strategic move by Broadcom CEO Hock Tan to bolster the chipmaker’s software business, faced extensive regulatory scrutiny worldwide, leading to three postponements of the closing date. The last major hurdle was cleared with China granting regulatory approval on Tuesday, alleviating concerns among investors who had feared complications due to heightened tensions between the U.S. and China over stricter chip export controls. The approval came after several delays and uncertainties, with the final green light contributing to a more positive market sentiment. Approval from the European Commission Danni Hewson, Head of Financial Analysis at AJ Bell, noted that the improved mood in the wake of a meeting between China’s President Xi Jinping and U.S. President Joe Biden earlier in the month played a role in settling remaining
anxieties. The European Commission had already given its approval after Broadcom addressed concerns by offering remedies to support competitor Marvell Technology. Similarly, the UK’s Competition and Markets Authority (CMA) granted its approval following a thorough investigation. Cabot Henderson, Market Strategist at JonesTrading, expressed cautious optimism about the future of big tech mergers, pointing out that the approvals for Activision Blizzard and VMware might encourage other companies to move forward. However, the regulatory landscape remains dynamic, and each deal will be scrutinized on its merits. While Broadcom’s acquisition of VMware lacked the high-profile glamour of other major tech mergers, such as Microsoft’s $69 billion purchase of Activision, it holds significant importance in the tech industry. Based in San Jose, Broadcom plays a foundational role in internet infrastructure, providing products widely used in data centers, cloud services, and network infrastructure. On the other hand, VMware
specializes in virtualization and cloud computing software, enabling secure connections between local networks and public cloud access for corporations. Restricting access to or bundling VMware’s software The European Commission’s concerns during the regulatory process centered on potential competition issues, fearing Broadcom might limit interoperability between rival hardware and VMware’s server virtualization software. Additionally, there were concerns about Broadcom possibly restricting access to or bundling VMware’s software with its own hardware products. With all necessary regulatory approvals secured, Broadcom expressed enthusiasm about welcoming VMware into its fold. The
successful completion of this significant acquisition underscores the evolving landscape of the tech industry, where regulatory scrutiny is becoming increasingly rigorous, particularly for major mergers and acquisitions.
THE ENTERPRISE WORLD
Cover Story
FOSS India
Establishing Actionable Solutions to
Achieve Strategic Goals 12 | NOVEMBER 2023
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The use of data analytics in the food and agriculture industry has brought about a much needed revolution. As opposed to the traditional approaches, the new data driven insights coupled with precision agriculture techniques is empowering farmers and the agribusinesses alike. By harnessing the power of big data, IoT (Internet of Things), and AI (Artificial Intelligence), this revolution is not only enhancing productivity but also promoting sustainability, reducing environmental impact, and fostering innovation. Analytics serves as the fundamental underpinning for informed decision-making within the agricultural and food sectors. It plays a pivotal role in enhancing the efficiency, resilience, and sustainability of food production practices. The most important role played in this revolution is that of the technology leaders. Paving their way in this niche market, many leaders are emerging successful in bringing about the change. Featuring for The Enterprise World’s this issue of The Most Successful Business Leaders to Watch is the story of one such leader- Bharat Aswani, who is establishing actionable solutions and achieving strategic goals.
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The Illustrious Journey of Bharat Aswani An Engineer by education, Mr. Bharat Aswani has nearly 26 years of professional experience in spearheading sustained organizational growth in dynamic environments. His professional expertise has been instrumental and has also proved to be a catalyst in building actionable solutions, building employee value, driving vision, and achieving critical strategic goals. His leadership has had proven value propositions where companies have added significant achievements in the bag. He has also been able to cater to some of the most premier and global brands, adding substantial value to their growth. Though his journey is filled with accolades, one of the most important one he says is the opportunity to work with FOSS India. About FOSS India: FOSS is the world’s leading provider of innovative analytical instruments that monitor and control the food quality. FOSS India, a subsidiary of FOSS Denmark, is committed to a mission of sustainability in the global food industry.
Additionally, the company also provides solutions that help improve the customer’s business by running a sustainable and profitable operation, while also helping them deliver high quality products for the consumers. “We address the growing demand for food production by providing innovative solutions for product quality, fair payment, efficiency, and waste reduction.” The company’s foundation is built on core values that help them deliver the best results to their customers. These include: Ÿ An emphasis on innovation. Ÿ Focusing on client-centricity & Ÿ Valuing collaboration & knowledge “Aligned with FOSS Denmark's vision, we aim to be a leader in analytical solutions, contributing to a healthier and more sustainable future for all.” Adds Mr. Bharat. Sailing through the Pandemic Regarding the impact of the COVID19 pandemic, it presented the team with a mix of challenges and opportunities. They quickly adjusted to remote work arrangements, skillfully managed disruptions in the supply chain, and ensured a consistent flow of
orders for our analytical instruments, with a particular emphasis on serving the Grain and Feed sectors. The pandemic's influence also hastened the pace of digital transformation, compelling the company to enhance its digital offerings and align them with the customers' evolving requirements. “This pivot toward digitalization allowed us to provide robust support in a rapidly changing landscape.” Amidst these challenges and opportunities, FOSS remained committed to maintaining the high standards of service and
“
reliability that the customers expect. The lessons learned during this period have reinforced the team’s dedication to adaptability and innovation, ensuring that they continue to meet the ever-evolving needs of our valued clientele. FOSS’ Suite of Products and Services FOSS, with a legacy spanning 66 years, has demonstrated relentless growth and innovation. The company has emerged as a leading provider of analytical instruments and solutions across diverse industries, including food, feed, wine, grain, meat, and dairy.
Cover Story
Our unwavering commitment to
“
innovation drives us to regularly introduce new solutions, enabling us to adapt to the dynamic needs of our customers.
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Cover Story
FOSS’ comprehensive offerings encompass a spectrum of technologies, such as NIR, FTIR, image analysis, and X-ray, ensuring precise quality analysis and safety assurance. Over the decades, these solutions have evolved, becoming increasingly accurate and efficient. NIR facilitates rapid nondestructive analysis, FTIR identifies contaminants, image analysis supports visual quality control, and X-ray technology ensures product safety. “Our unwavering commitment to innovation drives us to regularly introduce new solutions, enabling us to adapt to the dynamic needs of our customers.” Taking a Step Ahead FOSS is embarking on an exhilarating journey into the world of cutting-edge innovation and emerging technologies. The company’s foray includes state-ofthe-art instruments designed to revolutionize process solutions, as well as a suite of software solutions and digital services poised to redefine the industry landscape. Among the company’s groundbreaking offerings is "Micral," a product that promises to propel them forward in the realm of mineral analysis within laboratories. Additionally, the team is proud to introduce "Mycofoss," a powerful tool for analyzing a wide array of toxins. “These ventures mark our commitment to pushing the boundaries of what's possible and driving meaningful advancements in our field.”
At the Forefront- The Team of FOSS Surpassing Every Achievement Highlights of the team’s journey include: 25% YOY growth FOSS Business since last 5 years: FOSS’ success is grounded in the implementation of key strategies, the meticulous formation of teams from scratch, and wellplanned entries into the emerging food and agriculture segment. The outcome is a solid assurance of sustainable double-digit profit growth, maintaining control over revenue, contribution margin, and EBIDTA. Additionally, they exhibit prudent management of receivables and inventory levels, underlining their commitment to a balanced and thriving business model. They achieved a significant 20% increase in market share through their adept business development strategies and strategic entries into key markets. This accomplishment was made possible through the collaborative efforts of their marketing, sales, distributor, and key account management teams, consisting of 30 dedicated members (including 7 direct reportees). Additionally, they provided indirect oversight to 23 other employees and worked closely with 20 distributors, reinforcing their commitment to expansion and market leadership. Global Benchmark In FOSS Thru Various Key Initiatives - Among The Peers & Management: The company has built a strong legacy of customer testimonials, webinars, digital service innovations, and product GIFs, all of which have made a substantial contribution to lead generation and revenue growth. Over the course of five years, they have successfully increased revenue by nearly threefold and expanded their market share by 20% to 40% across various categories. This impressive achievement can be attributed to their effective implementation of territory sales management, a three-axis growth model, and strategic coordination between sales and service teams.
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Global and Local awards & recognition towards building core objectives of “ Self Reliant India” : The team’s efforts have resulted in regaining a leadership position for FOSS within the Grain, Milling, and Edible Oil segment. This achievement has empowered Indian farmers by ensuring they receive the rightful value for their crops through instant and accurate analysis of their agricultural produce. The company’s dedication and excellence has been recognized with prestigious awards, including the "Best Company of the Year," "Emerging & Game Changer Brand of the Year," and the "Growth Award 2020," distinguishing them among all sales and service subsidiaries of FOSS. Additionally, they have made a significant 15% contribution to revenue through emerging markets in Bangladesh, Nepal, Bhutan, Sri Lanka, and Maldives. Team for the Win In the realm of leadership, certain qualities stand out as true markers of excellence. A leader who embodies crystal clear, crisp, and honest communication, demonstrates empathy and humility, leads by example, and maintains an unwaveringly positive attitude is a beacon of inspiration and guidance for their team. These qualities not only define their leadership style but also set a high standard for others to follow. In this introduction, we delve into the remarkable journey and impact of a leader who possesses these exceptional qualities, leaving an indelible mark on those they lead and the organizations they influence. Bharat Aswani is one of those leaders that embodies these qualities to take the team to a new level. The FOSS India team has a diverse, innovative, and customer-centric culture. It comprises professionals with various expertise & promoting collaboration. “Our focus on innovation encourages creative thinking and the development of cutting-edge solutions.” To ensure team motivation and productivity, the company emphasizes clear communication, recognizes outstanding performances with various initiatives such as “Ring The Bell”, High Five notes etc., and invest in professional growth through training and skill development. “We firmly believe ‘One team, One Goal’”, Mr. Bharat adds. The collaborative environment of the company values each team member's contribution, enhancing overall motivation and productivity. In summary, FOSS India's culture and strategies enable them to excel in serving the customers and achieving their mission.
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Cover Story
Team Foss India’s Advice to the
Budding Organizations
“
Continue to believe in the long-time success story of India, we have an ocean of opportunities available in the Indian subcontinent. Let’s stay true to our commitment with a competent and committed team and we’ll continue to witness growth for all.”
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Kyoto What Makes
the Tourist Magnet of Japan? Let's Find Out
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京都 Fun Fact: If you say Kyoto fast enough, it starts sounding like Tokyo.
D
espite sounding similar, the two cities are quite different in reality. One similarity they share, however, is that both have had the privilege of being the capital city of Japan. Yes, Kyoto used to be the capital city of Japan until Tokyo was made the capital in 1868.
A Japanese prefecture, Kyoto is a city with numerous historically and culturally significant gems. For centuries, the city has faced many natural and human-made calamities such as fires and wars. Despite the tragedies destroying the city, myriad structures such as temples, shrines, and bridges stand tall today, attracting people across the globe. And in this article, we'll tell you why you should consider being one of those people.
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8 Sights To Behold
都 1. Nijo Castle
Built in 1603, Nijo Castle was the residence of Tokugawa Ieyasu, the first shogun of the Edo period (1603-1867). His grandson Lemitsu later added a five-story castle keep to Nijo Castle after 23 years. In the beginning, the castle was used as an imperial palace before it was eventually declared a historic site and was opened up to the public. Later, Nijo Castle was also added to Japan's UNESCO world heritage sites in 1994. 2. Kyoto Imperial Palace
Until 1868, when the capital and emperor were moved to Tokyo, This Palace was the residence of Japan's Imperial Family. The palace resides at the center of the city and is pleasing to the eye. Moreover, it is also surrounded by other attractive spots such as Sento Imperial Palace, which used to serve retired emperors. 3. Kyoto Railway Museum
At just a 20-minute walking distance from the city Station, there's the Kyoto Railway Museum, one of Japan's top three railway museums. Inside the museum, you'll get to witness more than 50 retired trains, all ranging from steam locomotives to modern ones such as electric and bullet trains. 4. Kyoto National Museum
One of the oldest Japanese museums, this Museum was opened in 1897. Currently, it hosts a variety of exhibitions related to Japanese archeology, sculptures, ceramics, calligraphy, costumes, and paintings. The museum also hosts exclusive exhibitions that are often based on various themes that add to the fun.
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5. Nanzenji Temple Japan holds quite a few Zen temples in its heart, and the beautiful Nanzenji temple is among them. The temple's historic presence dates back to the 13th century when Emperor Kameyama built his retirement villa at the temple and later turned it into a Zen temple. Today, anyone can enter the temple for free, however, visiting the sub-temples and temple buildings requires you to pay a certain fee. 6. Nishiki Market There is a reason Nishiki Market is known as the city's kitchen. While the street leading to it is quite narrow, within the market you'll find more than a hundred shops that exclusively sell food and cooking-related things. This makes Nishiki Market an ideal place for anyone looking to explore the city's famous culinary favorites, but especially foodies. 7. Fushimi There are thousands of shrines throughout Japan, but Fushimi is the leader of them all. Located in the southern
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part of the city, Fushimi Inari Shrine is prominently known for its thousands of vermilion torii gates. Today, people from across the globe visit the shrine to pray for bountiful harvests and overall prosperity. 8. Gion Matsuri One of the most prominent festivals in Japan, Gion Matsuri is celebrated across the whole of July month. While there are various festival events, the grand procession of floats on 117th July is especially remarkable. Later on July 24th, you'll get to experience a relatively smaller, second procession of floats introduced in 2014. Renowned Personalities Hailing From the City 1. Tasuku Honjo Born in 1942, Tasuku Honjo is a 2018 Nobel Prize winner in Physiology or Medicine, he shared the prize with immunologist James Allison. He discovered a protein on immune cells in 1992 that operated as a brake on the immune system. Later, Honjo's studies gave birth to immunotherapies that helped combat cancer.
2. Haruki Murakami Haruki Murakami is a globally renowned writer, with bestsellers in Japan and across the globe. An award-winning writer, Murakami's work includes fiction, non-fiction, short stories, and translations. His work is translated into 50 languages with millions of copies sold worldwide. 3. Emperor Meiji Born on November 3, 1852, Meiji Tennō was the 122nd emperor of Japan. At the time he claimed the throne, Japan was still evolving from the feudal polity, and during his reign, Japan moved from a feudal country to a modern industrial state. 4. Fusajiro Yamauchi Fusajiro Yamauchi founded the now-renowned Nintendo in 1889. Here's an interesting backstory for you: In 1791, the Japanese Government banned a card game called Hanafuda. When the ban was eventually lifted in the 1800s, Fusarjiro knew it was his time to shine. To make the most out of this
moment, he established a card printing company called Nintendo Koppai, which printed Hanafuda cards. Initially, it wasn't popular, but Fusajiro tried his hand and made it popular by developing cards with hand-drawn artwork on them. Dishes Your Taste Buds Can't Afford To Miss While Japanese food is widely appreciated across the Globe, there are certain local dishes everyone might not be aware of. To remedy that, here are some of our picks for your Kyoto visit: 1. Soba & Nishin Soba Kyoto is famous for its high standard of water. And Soba, a Japanese buckwheat noodle, requires good-quality water to produce. While serving styles may vary, the Soba noodles are popularly served with dried herring. 2. Obanzai Obanzai is a type of cooking method that includes traditional, home-cooked Japanese dishes native to the city.
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The dish carries the natural umami flavors of the dashi and vegetables for a fun experience. 3. Kyoto sushi This Sushi, also called Saba Sushi, is a traditional dish savored all over the city. To make the dish, fish is marinated in vinegar and later pressed with rice, which leads to a tasty combination that is unique from regular nigiri sushi. 4. Ramen Japan is home to an array of flavorful Ramen. And Tonkotsu, a type of pork broth ramen is quite high in the popularity contest despite not being a city native. Usually, the noodles served are egg-licious, and the broth is relatively thick, almost gravy-like. Furthermore, the dish is topped with a garnish of sliced pork, green onion, and bamboo shoots. To adjust the flavors to your liking, you might find ingredients like sesame seeds, chili paste, and spicy sesame oil to go along with the dish. 5. Matcha Desserts Today, green tea is consumed all over the world for its health benefits. China, in the 9th century, introduced green tea to Kyoto for the first time ever. Since then, Matcha, the powder used to make green tea has made an appearance in a variety of toothsome desserts all across the nation. 6. Kaiseki Ryori Kaiseki Ryori is a multi-course haute cuisine from Japan. Centuries ago, the dish was served at tea ceremonies, but later it found its way into other popular circles. Generally, Kaiseki dishes are cooked using a particular order or steps. But in today's world, depending on the chef, the flavors across restaurants might differ. Factors That Keep Kyoto's Economy Thriving 1. Technology The city today is a hub for many high-tech industries. These advanced industries are a result of traditional industries taking steps toward a faster and more efficient future. However, traditional Industries are still at the core of the economy and remain competitive on a global scale. 2. Global Business The city-based companies are actively involved in business with over 50 countries globally. Outside of Japan, these companies have more than 1000 business stations and continue to develop their business further. Kyoto, known as
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an international convention city, also holds internationally relevant conferences and fosters knowledge and information. 3. Culture and Tradition Kyoto's 1200 years of Historic experience has given birth to various cultural and traditional practices. The city has many world heritage sites, festivals, and other mediums of entertainment. Today, more than 40 million people from Japan and across the globe visit the city every year. A major credit for that goes to the city's tremendous job at preserving its natural surroundings and cultural values, making it an attractive destination for tourists. 4. Ecology Speaking of preserving nature, the city passed a protocol in 1997, also known as—1997 Kyoto Protocol. This particular protocol is aimed at reducing the emission of gases that result in global warming. Additionally, several Businesses from the city are also involved in the environmental industry and are working toward a sustainable future. Ease of Traveling through the City Thanks to the city's grid system, navigation is a breeze. The local transport adequately covers the whole city, and while
the subway line is easy to use, its limited reach might cause a headache for some. For those of you with subway troubles, the bus network might be the right choice for you. The green buses are convenient and reach the central parts reasonably well. However, to reach the city outskirts, you might want to take the white Bus Services. If none of these options works for you, there are numerous taxis all across the city ready for you to hop into. Whether you're at the station, on the street, or at one of the touristy spots, getting taxis is rarely an issue. A Complete Experience Kyoto attracts millions of people from across the globe every year, and it is easy to see why. One of the reasons why the city is such a tourist magnet is its preserved rich history and cultural values worth thousands of years. In addition, it also embraces beautiful structures, easy commuting options, and delicious food choices to indulge that make you want to settle in the city for the foreseeable future.
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ANIL AGRAWAL Pioneering Industrial Transformation Through Visionary Leadership CIMCON Digital | CEO
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Experienced business leaders play a crucial role in driving innovation and addressing the pressing needs of industries. They possess a unique vision, unwavering determination, and a deep understanding of the challenges and opportunities present in their respective fields. Among these remarkable individuals, Anil Agrawal stands out as one of the most successful business leaders, making significant strides in industrial transformation. As the CEO of CIMCON Digital, Agrawal has demonstrated exceptional leadership skills and propelled CIMCON Digital to the forefront of industrial transformation, cementing himself as a remarkable leader who continues to shape the industry’s future. Pioneering Industrial Transformation Agrawal embarked on a journey driven by his realization of energy consumption and inefficiencies within industries. Motivated by the potential of Industrial IoT (IIoT) technology to reduce energy consumption through enhanced machine efficiency, Agrawal founded CIMCON Digital to create a connected industrial world through digital transformation. With a dedicated team, CIMCON Digital translated customer challenges into scalable solutions, focusing on its Edge Platform products and services. The organization’s biggest challenge was overcoming the complex industrial landscape and educating firms about cutting-edge technology and the importance of adopting it to improve operations. It was vital to quantify the impact of IIoT and provide evidence of higher productivity and efficiency to accelerate adoption in the industry. However, Agrawal’s leadership,
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customer-centric approach, and strategic partnerships propelled CIMCON Digital to emerge as a leader in industrial transformation. Agrawal was successful in reducing energy consumption by a staggering 17%, addressing the pressing needs of the industry with resilient digital solutions and overcoming the industry players’ resistance to change. CIMCON Digital: Empowering Digital Transformation CIMCON Digital is a leading Edge IoT Platform and solution provider specializing in driving digital transformation in the Manufacturing, Water, and Infrastructure sectors. With a comprehensive platform and solutions, CIMCON Digital addresses critical use cases such as condition monitoring, predictive maintenance, energy analytics, and process optimization. The organization’s technology solutions have empowered Fortune 500 companies across various industries, including Pharma, Cement, Automotive, FMCG, and Steel. Established initially as a division of CIMCON Software (I) Pvt. Ltd., CIMCON Digital is driven by a relentless focus on facilitating a digital world through innovative products and solutions. With over 35 years of experience, CIMCON Digital has worked diligently to seamlessly integrate technology into the background, allowing users to witness the outcomes delivered without being burdened by the underlying technology. The organization aims to provide tangible results, such as improved customer satisfaction, enhanced margins, and the ability to accomplish more with less through the digitalization of certain tasks. By leveraging CIMCON Digital’s offerings, organizations can maximize efficiency, reliability, and operational excellence. The company’s iEdge 360 IoT
Platform empowers companies to unlock the power of Industry 4.0 and embark on a digital transformation journey, all while promoting sustainability and net-zero initiatives. With CIMCON Digital, companies can harness the potential of technology to transform their operations, optimize asset performance, and drive toward a connected and efficient future. Disrupting Traditional Approaches CIMCON Digital’s platform has successfully disrupted the traditional way of working by revolutionizing asset maintenance practices. Traditionally, maintenance relied on time-based inspections and preventive measures tied to run hours, leading to unplanned breakdowns, increased spare costs, and reduced machine efficiency. However, CIMCON Digital’s solution introduces a technological shift in asset monitoring. By swiftly installing realtime sensors and connecting them to the plant Wi-Fi network, customers can receive machine health alerts within hours. This enables them to prioritize their limited resources and deploy them where they are most needed, improving machine reliability and efficiency. With the AI/ML-based software embedded in the platform, continuous monitoring is provided 24/7, 365 days a year. This means that thousands of equipment assets can be monitored simultaneously, empowering customers with proactive maintenance actions and peace of mind. By disrupting the traditional approach to asset maintenance, CIMCON Digital’s platform empowers organizations to optimize their operations, reduce downtime, and maximize machine performance
through real-time insights and predictive capabilities. Introducing VIBit: A GameChanging Solution The growth of CIMCON Digital was catalyzed by the introduction of its VIBit solution in October 2021. This groundbreaking solution provided valuable insights into machine operations, offering early warning indicators for machine health anomalies, fault diagnostics, and repair recommendations. Positive word-ofmouth spread throughout the industry as customers began reaping the benefits, such as reduced machine downtime and improved energy efficiency. The adoption of CIMCON Digital’s solutions by these satisfied customers led to a ripple effect, as other companies and peers took notice and started embracing the organization’s offerings. This widespread adoption and scale marked a pivotal turning point, triggering significant growth for the organization. Cutting-Edge IoT Solutions CIMCON Digital specializes in providing cutting-edge IoT solutions and services. With a comprehensive platform, the organization offers a range of capabilities to optimize operations and drive business growth for its clients. IoT Hardware: CIMCON Digital offers a diverse range of edge sensors to monitor various parameters such as vibration, noise, and temperature. These sensors are instrumental in collecting crucial machine data for analysis. In addition, its edge gateway facilitates seamless connectivity with machines utilizing different industrial protocols.
Advanced Analytics Software: Leveraging advanced analytics and AI/ML capabilities, CIMCON Digital’s software transforms raw machine data into actionable intelligence. This powerful software enables early warnings for machine anomalies, facilitates fault diagnostics, and recommends appropriate actions. Clients can make informed decisions through analytics software to enhance efficiency and optimize their operations.
timely and informed actions based on the presented data by providing intuitive visualizations. Smart Solutions CIMCON Digital is revolutionizing the manufacturing industry with its innovative solutions.
Smart Manufacturing: CIMCON Digital’s iEdge 360 IoT Platform seamlessly integrates with production Visualization Layer: CIMCON Digital’s line machines, harnessing data to enhance yield, efficiency, capacity platform includes a visualization layer that empowers stakeholders, ranging from utilization, and asset availability. By leveraging this platform, manufacturers C-suite executives to operations and can respond swiftly to changing maintenance team members. This layer demands, ensuring optimal presents valuable insights and foresight derived from the collected data. CIMCON performance and productivity. Digital enables stakeholders to take
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Smart Water: Water and wastewater management becomes highly efficient with the CIMCON iEdge 360 IoT platform. By leveraging IoT technology and real-time data collection through sensors, potential water system failures can be detected, reducing the need for manual inspections. Water utilities can harness the power of data and analytics to monitor water quality parameters, automate irrigation and sewage management, and avoid wastage of water and time, ultimately ensuring reliable water management. Smart Infrastructure: CIMCON Digital’s iEdge 360 IoT platform empowers facility managers to transform their buildings into smart structures. By deploying a range of sensors and actuators, valuable building data is collected and analyzed, leading to optimized operations and the ability to predict equipment failures before they occur. This technology enhances safety, security, comfort, and overall infrastructure performance. Smart Everything: CIMCON Digital is at the forefront of smart technology, enabling connectivity and intelligence in everyday devices. From refrigerators to locks to shoes, the iEdge 360 IoT platform facilitates the integration of smart technology into various aspects of our lives. CIMCON Digital drives innovation and sets the stage for a fully connected and intelligent world. How CIMCON Does It? iEdge 360, Intelligence at the Edge: CIMCON Digital’s iEdge 360 platform is a central hub for collecting and integrating sensor data. By transforming this data, it becomes readily available for real-time analysis by digital machine experts, providing accurate and actionable insights. This comprehensive platform offers
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interfaces, protocols, networking capabilities, and computing power, enabling seamless implementation of smart solutions. CIMcloud, Scaling Digital Transformation: To facilitate large-scale digital transformation, CIMCON Digital offers its own CIMcloud application. This powerful tool allows for the provisioning, authentication, authorization, and management of hundreds of thousands of devices. With a user-friendly web-based management application, CIMcloud provides visualization and analytics, allowing plant operations to be monitored through key performance indicators (KPIs). CIMdata, Unleashing the Power of Data: At the core of digital transformation lies the power of data, and CIMCON Digital’s CIMdata solution extracts invaluable insights from this wealth of information. Leveraging advanced Machine Learning algorithms, CIMdata listens to the data, offering plant operators actionable advice to prevent costly machine failures and improve the bottom line. Advancing Products and Services Through Artificial Intelligence CIMCON Digital furthers its products and services by embracing a data-driven approach to innovation. Agrawal believes in leveraging machine learning and generative AI technologies to continuously improve its offerings in two ways, one for customers and one for the business. The company is committed to creating ChatGPT-powered insights by training the model with its custom data to create its chatbot, Muni. Through Muni, CIMCON can relay vital asset updates to clients in a straightforward and interactive manner. For example, clients can ask questions like, “How is my plant doing today?” or “Which machines should I inspect today?” to better understand their plant health. In addition to the chatbot, the company will use this revolutionary new natural language processing technology to create not only text-based information but
also graphical representations of essential data for clients to gain a visual understanding of their current situation. The company is also leveraging generative AI for creating more efficient internal processes. Agrawal mentions, “The idea is to drive productivity within the firm through generative AI to meet the demand for the product.” He aims to use this technology to provide more content for customers through its robust content generation capabilities combined with the team’s expertise. It will also be a great help to the customer success team, providing an interactive FAQ chatbot to address any client concerns. By harnessing the power of these cutting-edge technologies, CIMCON Digital helps customers identify opportunities for energy optimization and sustainable operations in a simple and efficient manner. Seamless Technology Solutions CIMCON Digital’s technology has proven instrumental in providing customers with a seamless experience, delivering significant benefits across multiple aspects. Firstly, the technology has enabled customers to reduce downtime, a critical concern in manufacturing industries. By leveraging the edge platform, customers can proactively monitor machine conditions, detect potential issues early on, and implement preventive measures to avoid unplanned downtime. Secondly, the technology has enhanced operational efficiency for customers. Through advanced analytics and AI/ML capabilities, the platform transforms raw machine data into actionable
insights. This empowers customers to optimize processes, identify bottlenecks, and make datadriven decisions that drive efficiency and productivity. Moreover, CIMCON Digital’s edge platform supports customers in accelerating their digital journey. The platform offers scalability and flexibility and caters to various use cases such as condition monitoring, predictive maintenance, energy analytics, and process optimization. This versatility allows customers to seamlessly integrate the solution into their existing technology landscape, maximizing their investments and enabling a smooth transition to enhanced operational capabilities. Overall, CIMCON Digital’s technology solutions empower customers to elevate their operations, minimize downtime, and achieve higher levels of efficiency. By delivering a seamless experience, the technology enhances customer productivity and profitability across industries. Leadership Philosophy Anil Agrawal's customer-first leadership philosophy permeates every aspect of CIMCON Digital. Under his guidance, the organization thrives on collaboration, effective communication, and mutual respect, enabling teams to deliver innovative solutions that exceed customer expectations. Encouraging a growth mindset, Agrawal fosters continuous improvement and adaptation to evolving customer needs. Emphasizing ownership, he instills a sense of accountability and commitment to delivering exceptional results. Moreover, a sense of urgency drives CIMCON Digital's proactive approach, ensuring timely and effective solutions to address customer problems. This customer-centric leadership approach has fostered a thriving and innovative organization. CIMCON Digital's commitment to innovation and customer-centricity ensures it remains at the forefront of the digital transformation landscape. Empowering industries for a connected and efficient future, the company continues to pave the way for transformative advancements.
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CIMCON Digital is a pioneering Edge IoT Platform and solution provider, specializing in driving digital transformation through the utilization of Generative AI and machine learning in the Smart Manufacturing, Water, and Infrastructure sectors.
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As PepsiCo has taken Lay’s under its wings, the potato chips brand has succeeded in dominating the chips market since 1940. 83 years and counting, the brand is loved by all ages of the population globally. As years went by, Lay’s stood with its head held high in the list of the best potato chips ever. In settings like friends’ get-togethers, or house parties, these days, a packet of chips opens up without any doubts. A favorite snack of all, it is the most common chips brand that exists globally. Its crunchy sound due to the big size, is the main highlight which gives the consumers a feel of having chips. The taste is so tempting, that you cannot have just one. It stands by their slogan which is “Betcha Can’t Eat Just One”. Try it for yourself! Named after the surname of founder Herman Lay, the brand’s main agenda is to be available globally at every nook and corner. With 200 flavors in total, the distribution of the same is implemented regionwise. Flavors from barbeque chips to lemon-flavored chips to cream and onion ones, the diverse options have been curated after a deep and considerable amount of constant research. Good taste with quality was the main agenda when it conducted the research and surveys. Lay’s has a legacy of onboard global celebrity figures as its brand ambassadors.
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Case Study How it became the best potato chips brand: Do Us a Flavor Campaign: PepsiCo launched this campaign in July 2012 at Times Square by establishing a temporary store and merchandising its 22 Lay’s Chips flavors. The idea was a huge hit on Facebook. They created a Facebook Page that allowed people to share their proposals for the new flavor they’ve thought of. PepsiCo partnered with Facebook to replace the “Like” button with the “I’d Eat That” button for some time. Celeb endorsements & event sponsorships: From Alia Bhatt, Ranbir Kapoor, Juhi Chawla, Parineeti Chopra, Ronaldo, and Wasim Akram all of them have endorsed Lay’s potato chips some time or the other. Controversy faced: The famous controversy of the brand where the brand sued a number of Indian farmers, claiming they had
grown a potato variety FC5 which only Lay’s had a patent to cultivate. Later it so happened, that the Indian Law doesn’t grant any Intellectual Protection Rights to seeds of plants. Resulting in the case was dismissed by the Indian Supreme Court when a number of supporters came in favor of the Indian farmers. A number of social activists, especially women came forward to support the farmers. In response, PepsiCo filed a revocation of the patent against the farmers and the women who were in support of the farmers. The Delhi High Court did not feel the need to address the accusations of public interest violation by PepsiCo. Later, PepsiCo removed all the lawsuits against the farmers and encouraged a peaceful environment. Impulsive ad campaigns : Lay’s Gourmet: Lay’s amalgamated with the Bollywood actor, Saif Ali Khan, to endorse the royal segment Lay’s Gourmet. A perfect celeb to select for a new segment. As
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everyone knows Saif Ali Khan is the royal heir of the Pataudi castle. Lay’s has mindfully onboarded him into their TVC. The brand claims that it started a gourmet segment to introduce its slow-cooked, elegant, and rich crunched bite. So no better choice other than on-boarding the Nawab of Bollywood, isn’t it? To depict the regalness and the rich heritage of both the Pataudi Nawab and their own flavor of their gourmet segment, Lay’s formulated an ad keeping in mind a similar regard.
Passport to Flavor: In this campaign, Lay’s offered four delicious new flavors to customers with a chance to win some travel-related prizes or trips to exotic destinations. Flavors introduced were Brazilian, Chinese, Greek, and Indian. In the respective regions, these flavors were a hit and widely accepted by people. Customers were invited to try these flavors and given opportunities to win a chance to visit these countries. It naturally brings the world together and guides us to explore the flavors that are specific to a single continent or a country, others get a chance to experience the taste of diverse flavors. Taste of America: In anticipation of targeting millennials, Lay’s Potato Chips started 8 new flavors. As to creating excitement and curiosity, the potato chips brand targeted the youth who visit food festivals often. Introducing these flavors as a limited-edition segment, they also used “Fear Of Missing Out” (FOMO) as a shield. The youth are always on the lookout for something new and like to explore the same. They were also allowed to share the images of the product on their own social media handles while tagging Lay’s chips.
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Case Study
Happiness is Simple: This ad campaign of Lay’s meant spreading smiles and happiness. The company requested its customers to send photos of themselves holding the packet such that it depicts the customer as smiling. The smiling image was already imprinted on the packet itself. A charming initiative by Lay’s to engage the customers, as the brand decided to share these photos via a photo montage on the website. A simple message is that the brand spreads happiness as it is consumed when the environment is happy and cheerful.
SNACKY COMPETITOR’S WAITING IN LINE: Dorito’s: Among the competitors of Lay’s Chips, Dorito’s is a tortilla chip brand by PepsiCo. As the brand is always finding opportunities for spreading happiness, it established a manufacturing unit in the “happiest place on earth”, Disneyland. A ready-to-eat food item, it always tops the preferences of the audience, after Lay’s. It has created a craze amongst the general public, as it is the first choice of people.
Pringles: This one is an American chip brand, which was sold in over 140 countries, owned by Kellogg’s. Founded in 1967, it was marketed by the famous Procter & Gamble (P&G) in the United States but was later sold to Kellogg’s in around 2012. The brand also faced the situation of customers complaining of air in the packet, head-on. The brand explained the need to do so at their end, to maintain the quality and the crunch of the chips.
Nestle:
Kellogg's:
Nestle has a wide range of products, from, coffee, tea, baby food, and dairy products, and much more. The brand operates in 194 countries with factory setups numbering up to 450. It employs 3,39,000 people for smooth functioning. Operation management is also a huge win-win for the brand. The most famous product Maggi has topped the charts of the quickest recipe. With its wide variety of other products, Nestle is the most loved competitor of the Lay’s potato chips brand.
Kellogg’s is again, similar to Nestle, a multipleproducts company, based in the United States. Recognized as the world’s largest cereal company, the brand has crossed more than $ 15 billion worth of sales. It is considered the world’s second-largest manufacturer of savory snacks, cookies, and crackers. As cereal is the most loved breakfast in the United States, the brand is the largest producer of the same and still remains at the top of the list, while being a competitor for Lay’s potato chips too.
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Lay’s Logo:
Meaning:
The logo of Lay’s Chips represents energy, power, and passion. It instigates and generates a feeling of temptation and hunger. It is a psychological trick played by many brands in the food and beverage industry. Also, the packaging of Lay’s potato chips is colorful, with one color for each flavor. The brand has redesigned its logo several times before in order to attract prospects and existing audiences. In the logo, the name of the founder Herman Lay remains as it is, due to the popularity of the brand. The gradient yellow-orange circle symbolizes the sun and potato.
The brightness of the logo represents a happy life, a productive life, and stability as the logo has undergone a lot of small changes, without changing the main theme. All this represents a crisp, well-made, and appetizing snack. In front of the yellow circle is the red banner with a white inscription, which draws most of the attention. The use of the rich colors and the emblem made as a whole form the logo in totality. Who made the logo? A firm called Landor Associates created the logo first for Frito Lay, it was made by one of the staff members. The yellow ball and a red ribbon began to be used in 1997, the first time the logo was used. Frito Lay had a similar logo at that time which was refined and a bit modified for Lay’s. So, it is safe to say that the logo was made by Landor associates.
LAY’S STATS TO LOOK FOR: Annual Turnover:
1.2 Billion USD
Annual Revenue:
800 Million USD
Sold in a total number of Countries:
200
Brand Value:
$8.6 Billion
Number of Employees:
60,000
Market Cap:
$222.8 Billion
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Case Study CONCLUSION: Lay’s is a globally popular brand that is on the conscience of people when they have to gather together. It is the trendsetter in the potato chips category. As in today’s times it is the original snack and will always be. A lot of new brands started coming up after it made its entry into the market. As it is looked up as an unhealthy snack item, the company introduced a new gourmet segment, wherein its chips are baked not fried, which makes it healthier to consume. A few incidences like boycotting the snack have happened in yesteryears, so it has become alert on that front. Being the brand that serves chips in multiple countries, it continues to innovate and carries on its research.
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How to Advertise Your Business? In a world where the average consumer attention span is less than 10 seconds entrepreneurs and business owners need to step up their marketing campaigns. This is essential because consumers today receive tons of marketing content from different businesses. Hence, you need to come up with better ideas on how you can advertise your business and get the attention of the consumers. Let's take a quick look at 5 tips on how to advertise your business effectively. 1. Create a Responsive Website Most consumers today are present online. Hence, you must have a business website which is engaging and responsive. This allows your consumers to know more about your business by advertise your business and the products and services you offer. To begin with, you need to hire the right professionals to help you with web design services. You can choose from the top 10 web design services firms that you would hire to ensure that you can have a well-designed and developed business portal for your customers. 2. Incorporate Blog into Your Website Having a good business website helps. However, you also have to incorporate blogs into your business site. This is essential because blogging is important for marketing and SEO. Consumers today are data hungry and therefore they prefer to read more data and details which would help them make the right choice. Having a blog on your business site which says more about your products and services instils faith and loyalty in your brand. It also increases online visibility when you use the right keywords and also drives engagement and brand awareness. You can also use a business blog to educate your customers and build market authority.
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3. Utilize Social Media If you are not using the power of social media you are losing out on many potential customers. Most people today are on various social media platforms like Facebook, Twitter, Instagram and so on. Tapping the power of social media allows you to reach out to various potential customers who don't know much about your business and brand. With the right level of engagement, you can also update your customers with various upcoming products and services and events related to your business. Hence, you should never underestimate the importance of social media in business communication. However, you need to have a social media strategy which would allow you to optimize your resources and budget. 4. Video Content and Marketing It is estimated that more consumers today prefer to watch videos than read content. Hence, you can utilize the power of video marketing where you can put forward your product and services creatively and innovatively. If you don't have a big budget you can use your Google account and start a YouTube channel where you can share more details about
the products and services you offer. This is a great way to reach out to new potential audiences and expand your market base. You can also incorporate influencer marketing strategies on YouTube and use reviews which would help you reach out to more people and improve online business visibility. 5. Referral Promotion When you want to try old-school methods you can use referral promotion techniques. This allows you to use the loyalty and experience of your existing customers to get you more business. Using the referral promotion method you can let your customers share their experiences and insights with their friends, colleagues and acquaintances. This builds a chain as more people constantly promote your brand through word-ofmouth publicity. You can reward your customers with coupons, gifts, points and discounts which would let them know that you appreciate their kind gesture to help you with business promotion and advertisement. This are few ways to advertise your business.
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JIRA PRODUCT REVIEW
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Overview: Atlassian developed Jira, project management software for Agile teams. Initially, it was released in 2002 as a bug-tracking proprietary software. However, over time, Jira transformed into a suite of Agile work management solutions. It brings collaboration across multiple teams and team members with different functions. Users can customize the platform to work for teams of all sizes with its excellent scalability and integration. It enables managers of projects to plan, assign, track, and review projects in real-time.
Establishment Year: 2002
Founder: Atlassian Corporation
Headquarters: Sydney, Australia
No. of employees: 8000+
Website: https://www.atlassian. com/software/jira
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Jira supports the following project types: Ÿ Service management Ÿ Work management Ÿ Marketing Ÿ HR Ÿ Finance Ÿ Design Ÿ Personal Ÿ Operations Ÿ Legal Ÿ Sales Products of Jira: Jira offers four products to provide the necessary tool and templates for businesses of various sizes and different types of projects: Ÿ Jira Software: It can be used for planning, tracking, fixing, and shipping world-class software. Ÿ Jira Service Management: It can help the customer care
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desk track and enable fixing customer issues quickly and effectively. Ÿ Jira Work Management: It allows users to manage projects related to every department within the organization, from marketing and recruitment to legal and operations. Ÿ Jira Align: It is built for small-scale enterprises to connect all the teams and bring them on the same page and get real-time visibility into every project. Pros and Cons of Jira Jira software aligns with an Agile flavor and gives additional advantages for non-software projects. Its methodology focuses on recognizing and completing the most important tasks due to which the team delivers continuously and does not create a bottleneck. This quality sets it apart from other competitors. Its unique approach can help any non-IT project, whether it is ready to launch into the market or sales pipeline, or recruitment and onboarding project.
Exclusive Features: Jira provides exclusive features to improve project management and utilize various tools to increase efficiency and productivity. Ÿ Issue Management: Jira offers project tracking features in which every project is a collection of issues to be tracked. With the help of Jira, every issue can be further broken down into stories and tasks. It helps to finish the project on an early basis and manage problemsolving skills. Ÿ Agile Development: Jira is assembled for Agile development, it allows to collaborate with Scrum, Kanban, and bug-tracking boards. Users can choose a project based on their requirements for example Go To Market, Recruitment, Onboarding, Budgeting, etc., and also benefit from these boards. Scrum and Kanban are two different boards with whom Jira can ship. These boards help Jira to track issues and log multiple project views. Ÿ Bug Tracking: Originally, Jira was cultivated to track bugs in the software development process. Its program includes a bug-tracking template that makes it very easy to track, record, and fix bugs. It can prioritize bug fixing by viewing it on a single board with a single click. Ÿ Role Assignment Features: Despite all free plans offered by Jira, a user can assign different tasks to administrators and assign different roles to them, for example developer, reporter, and viewer. With the help of these roles, global and project-level permissions can be requested with customized
notifications, email notifications, etc. Ÿ Roadmaps: This feature enables stakeholders to see the big-picture view of any project and review the overall progress at a glance. This kind of high-level and visual summary of the project's goals, timelines, and priorities facilitates managers to perform critical tasks and deliver the most valuable work first. Roadmaps empower stakeholders to align around project objectives and promote accountability and transparent communication. Jira Customer Reviews: Ÿ Most Effective Project Management Tool For Efficient Work Flows: JIRA Software is an exceptional project management tool that can assist teams with planning, carrying out follow-up activities, managing budgets, and optimizing their workflows. It is a full software package that enables teams to work together more effectively while keeping track of the project's development. JIRA Software enables teams to create, track, and prioritize issues, mistakes, and tasks from a single location.
The prominent function of Jira is to plan, assign, track, and manage projects regarding software development in real-time. Jira enables Agile teams to align quickly and more frequently. It empowers IT teams to track bugs in the initial phase to fix them successfully. 2. Is Jira still the best? Being one of the most affordable project management tools on the market, Jira can be used for various ranges of projects from HR, marketing, and operations to management at the workplace. Jira is an excellent choice for managing software projects that helps you to plan, organize, budget, and track the progress of the project.
Ÿ A Must-Have, But Not A Pleasant Experience: Jira is what I would call a necessary evil. It's an unpleasant user experience and requires a lot of investment to learn both as a user and especially as an administrator. Having used other task tracking and project management tools for the SLDC, however, Jira is truly the only one that offers the customizability and add-ons required to manage tasks across a large organization. FAQs 1. What is the main function of Jira?
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