The Most Successful Business Leaders to Watch in 2023

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The Most SUCCESSFUL BUSINESS Leaders to Watch in 2023

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Unraveling The Success Story Of PEPSCICO

EDWIN ELIAS CEO | MORUPULE COAL MINE

TRANSFORMING THE MINING INDUSTRY An Astute Leader

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From Editor’s Desk

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ecoming a successful business leader is a complex and multifaceted process that requires a combination of personal traits, skills, knowledge, and experience. At its core, leadership is about influencing people and organizations towards a common goal or vision, and it requires the ability to make tough decisions, inspire and motivate others, and adapt to changing circumstances.

One of the key traits of successful business leaders is a clear and compelling vision of where they want their organization to go and how they plan to get there. This requires not only a deep understanding of the industry and market trends but also the ability to think creatively and take calculated risks.

Featuring for The Enterprise World’s this issue of The Most Successful Business Leader to Watch Out are the stories of such leaders who are inspiring others.

For the cover story read aboutThe coal mining industry has been an integral pillar of the world’s energy production for centuries, powering nations, propelling industrial growth and fueling economies. As the energy demand continues to rise, the industry is witnessing a plethora of changes. Amidst these shifting tides, Edwin Elias (CEO of Morupule Coal Mine) is a trailblazing leader who stands out as a beacon of innovation and passion. With his acute business acumen and visionary leadership, Edwin has been driving Morupule Coal Mine (MCM) toward unprecedented growth.

Morupule Coal Mine (MCM) is a coal mine in Southern Africa’s Central District of Botswana, located in Palapye. Established in 1973, the mine has a total inventory of 4284.9 million tonnes of coal resources, with a mining lease area covering around 42531.625 hectares. With a present capacity of 4.2 million tonnes annually, the mine operates both underground and open-cast operations. By 2027, the mine hopes to produce at least 10 million tonnes annually.

Dr. Ben Hadj Hassine, as a trailblazing entrepreneur, is known for his exponential thinking and bold leadership that challenges conventions. He paves the way for new opportunities. He is also motivated by the quote from his royal highness, Mohammed Bin Rashid Al Maktoum – Treat your team the way you want them to treat your customers, and upholds this philosophy for his own team.

Dr. Ben epitomizes genuine leadership by prioritizing the well-being of his employees and empowering his team to reach their full potential.

Under Dr. Ben's outstanding leadership, driven by his strong values and customer-oriented philosophy, The Doris Duan-Young Autism Center (DDY) has been recognized and awarded by several prestigious magazines.

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The coal mining industry has been an integral pillar of the world’s energy production for centuries, powering nations, propelling industrial growth and fueling economies. As the energy demand continues to rise, the industry is witnessing a plethora of changes. Amidst these shifting tides, Edwin Elias (CEO of Morupule Coal Mine) is a trailblazing leader who stands out as a beacon of innovation and passion. With his acute business acumen and visionary leadership, Edwin has been driving Morupule Coal Mine (MCM) toward unprecedented growth.

Morupule Coal Mine (MCM) is a coal mine in Southern Africa’s Central District of Botswana, located in Palapye. Established in 1973, the mine has a total inventory of 4284.9 million tonnes of coal resources, with a mining lease area covering around 42531.625 hectares. With a present capacity of 4.2 million tonnes annually, the mine operates both underground and open-cast operations.

By 2027, the mine hopes to produce at least 10 million tonnes annually.

Dr. Ben Hadj Hassine, as a trailblazing entrepreneur, is known for his exponential thinking and bold leadership that challenges conventions. He paves the way for new opportunities. He is also motivated by the quote from his royal highness, Mohammed Bin Rashid Al Maktoum – Treat your team the way you want them to treat your customers, and upholds this philosophy for his own team.

Dr. Ben epitomizes genuine leadership by prioritizing the well-being of his employees and empowering his team to reach their full potential.

Under Dr. Ben's outstanding leadership, driven by his strong values and customer-oriented philosophy, The Doris Duan-Young Autism Center (DDY) has been recognized and awarded by several prestigious magazines.

LEADERS IN SPOTLIGHT

For the cover story read about-

CONTENTS

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Edwin Elias

Exclusive Profile Dr. Ben Hadj

Get ready to immerse yourself into the Aegean Gem of Paros in Greece Unraveling the success Story of pepscico

32 upshot

22 CASE STUDY

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STORIES TOLD WITH A NEW PERSPECTIVE! If conveyed in an engaging manner, good stories can develop into great ones. At The Enterprise World, we are on a pursuit to give voice to some of the untold success stories from the world of business. Our proficient team has the knack for identifying successful stories and transforming them into compelling stories through our professional and artistic touch. This, combined with our proven industry experience, make our magazines compelling and insightful.

In these business stories, we cover clients across various sectors such as technology, consulting, finance, manufacturing, healthcare, etc. These include inspiring success stories of companies as well as business leaders from these verticals. From North & South America, Europe, and Middle-east to Africa and APAC, we serve clients across the globe.

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We also keep in mind our avid readers. Through these neatly-depicted business success stories, we aim to inspire the younger generation to pursue entrepreneurship and business as a lucrative career option. Moreover, through our exclusive section 'The Enterprise Diary', we provide readers with the much-necessary market insights and trends from the business world.

Keep reading our magazine to get inspired and stay up-to-date with everything business!

An Astute Leader Transforming The Mining Industry Chief Executive Officer

12 | October 2023

COVER STORY

EDWIN ELIAS

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T

The coal mining industry has been an integral pillar of the world’s energy production for centuries, powering nations, propelling industrial growth and fueling economies. As the energy demand continues to rise, the industry is witnessing a plethora of changes. Amidst these shifting tides, Edwin Elias (CEO of Morupule Coal Mine) is a trailblazing leader who stands out as a beacon of innovation and passion. With his acute business acumen and visionary leadership, Edwin has been driving Morupule Coal Mine (MCM) toward unprecedented growth.

One Step Ahead in the Industry Morupule Coal Mine (MCM) is a coal mine in Southern Africa’s Central District of Botswana, located in Palapye. Established in 1973, the mine has a total inventory of 4284.9 million tonnes of coal resources, with a mining lease area covering around 42531.625 hectares.

With a present capacity of 4.2

14 | October 2023

million tonnes annually, the mine operates both underground and open-cast operations. By 2027, the mine hopes to produce at least 10 million tonnes annually.

Mineral Development Company of Botswana (MDCB), a stateowned enterprise under the control of the Government of Botswana, is the only shareholder in MCM. MCM engages in both open-cast and underground mining operations.

With its recently disclosed strategy, it plans to increase production from its present target of generating at least 4.5 million tonnes per year by 2023 to at least 10 million tonnes annually by 2027.

The Transition toward Global Coal Production MCM recruits reputable partners for the execution of its strategy.

These partners assist MCM in achieving its vision, which is to be a partner of choice in the global coal transition. Moreover, the mission of the company is to become a globally competitive supplier of quality coal products with the agility to deliver value to markets and diverse stakeholders. MCM passionately takes care of safety and believes in working together in a caring environment that boosts the growth of the business into a center of excellence.

Being a transformational leader, Edwin advocates innovation and collaboration within the workplace. Catering to this, he tries to engage employees, union management, community leadership, and government senior officials to ensure that he gains their buy-in and support toward achieving the key strategic objectives. Thereafter, he identifies and develops talent that supports his ambition and business aspirations, training youths across various disciplines. By nurturing creativity within the workplace and collaborating with important partners, Edwin emphasizes harvesting visionary ideas that can contribute to the productivity and efficiency of the company.

Teamwork, Diversity, Inclusivity The culture of MCM is based on a strong set of values, including safety and health, working together, creating value, maintaining integrity, putting stakeholders first, and sustainability. The MCM Brand promise, “Seam to Value,” perfectly sums up its goals for the future and ensures that its message is properly understood.

Teamwork, diversity, and inclusivity build the strength of the company. It fosters collaboration and leverages the collective knowledge and

COVER STORY

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COVER STORY

experience of its employees and business partners. MCM upholds the rights of employees to a workplace free of any form of discrimination.

An established set of values and standards that guide the culture and operations of Morupule Coal Mine sit at the core of the company. These values serve as the cornerstones of the MCM brand, guiding its position in the marketplace and supporting its long-term goals. By chasing opportunities beyond the apparent and seizing them creatively and quickly, it adds value for all stakeholders. MCM recognizes the vested interests of stakeholders and engages constructively in meeting their objectives. Moreover, it focuses

16 | October 2023

on satisfying its commercial customers in pursuit to broaden its market footprint.

Long-Term Sustainability of the Business Edwin ensures the sustainability of his business by combining risk ability with integrity. This is one of the prominent reasons why MCM is functioning for more than 21 years without a fatality and over 11 years without a Lost Time Injury (LTI). Today, it is a profitable business that empowers its ability to further look at opportunities for future expansion.

To identify and develop talent, MCM has a robust talent management program in place

that enhances its ability to attract, recruit and retain critical skills within the organization.

The organization partners with local institutions to develop critical skills needed within the business. The talent management program comprises coaching and mentoring programs that allow MCM to embrace the contribution of youth toward improvement in productivity and efficiency.

MCM stays ahead of the competition by producing thermal coal for power generation. Moreover, it produces different washed coal products that are used within the agricultural sector, cement production, steel production, etc.

Addressing the Local Demand for the Fuel MCM uses its abundant coal reserves to address local as well as regional demand for fuel.

Understanding the importance of coal to Botswana’s energy security and the economic potential of the resource to aid in the nation’s diversification initiatives is at the core of how MCM conducts business.

Power station grade coal, various crushed coal products, and washed coal are just a few of the coal products that MCM manufactures for its many

clients. As indicated by the growth in export coal sales from the South African Richards Bay Coal Terminal, there is a considerable demand for highvalue-sized coal products in the regional industrial sector, particularly continuing Asian demand.

Seamless Customer Experience The latest upgrade in technology has helped MCM to provide a seamless experience to its customers. It has built a strategic pillar on digitalization and integration as part of its 5-year

strategy in which the organization makes sure that it is investing in the most appropriate technology, integrating its mining system and processes with it. Implementing various technologies within mining operations, MCM finds itself fortunate to partner with global companies for advancing its technological landscape further.

Edwin and his team have planned to take the company forward in terms of products and services. Recently, it has launched a 5-year strategy in which MCM is planning to increase production from 4.2

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mtpa to 10 mtpa by 2027. After the successful implementation of key strategic objectives, the organization expects to deliver 10 mtpa by 2027. During this period, MCM will invest to acquire the appropriate technology, get the right skills and talent, and optimize the processes that will equally help to be more productive and costeffective.

Cost-effective Procurement of Goods and Services By offering cost-effective procurement of goods and services, supply chain management (SCM) is responsible for supporting MCM’s business plan.

Moreover, only SCM is permitted to choose contracts or send purchase orders to vendors, and all the goods for the mine coming from suppliers are required to pass through the SCM section. No work or goods can be brought into the mine without an official order from SCM. Through the Standards Office, SCM facilitates the marketing and testing of new or alternative products and is in charge of supplier registration and evaluation. Policies, procedures, and proper business processes are followed to allow for the best possible position to obtain goods and services needed in a timely and cost-effective manner.

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Navigating the Pandemic Like every other successful leader, Edwin came across various challenges that contributed to becoming what he is today. The Covid-19 pandemic was one of those challenges. Edwin responded to the challenge by accelerating the technological adoption at the organization and further created an opportunity to build strong relationships with Original Equipment Manufacturers (OEM). Furthermore, he tackled the problem of critical skills attraction and retention for the business. MCM partnered with local institutions to further develop the necessary skills needed. A global increase in the demand for coal triggered the growth of the organization.

A People-centric Strategy MCM dealt with Covid-19 successfully by building a people-centric strategy that employs multiple management modalities to combat the pandemic. The organization took efforts to stop the spread of Covid-19 and lessen transmission in the workplace.

Its efforts were based on a shared duty between employees, management, contractors, and business partners, as well as the communities.

Business continuity is an essential service provider, thus

MCM made sure that it served other vital service clients during each stage of the outbreak. The company occasionally had to carry out essential health and hygiene procedures, including fumigating offices and mine equipment, and tightening up health procedures.

Since the Covid 19 pandemic outbreak, MCM has taken swift action to halt the infection and spread of the virus. An internal response team was immediately formed to evaluate the hazards associated with Covid 19 and create mitigation plans. Weekly reviews were also carried out to ensure compliance.

MCM implemented several significant measures, some of which are still being strengthened today, including: Ÿ Sanitizer dispensers should be placed strategically around the mine, and everybody entering the property should be screened. Ÿ Temperature checks upon arriving at work and leaving work Ÿ Portable hand sanitizers and cotton masks Ÿ When face-to-face encounters are necessary but cannot be avoided, only virtual meetings are permitted.

Social Way as the Governing Framework MCM is a responsible organization that has a social way as the governing framework for the social performance of other activities related to the mine operations. Its social performances include encompassing stakeholder engagement, management of social risks and their impacts, human rights, and community socio-economic development. The main principle is to deliver a lasting positive contribution to communities. Managing social risks and impacts, respecting human rights, engaging with affected and interested stakeholders, empowering vulnerable and marginalized groups, and integrating social performance into the operational process validate MCM’s social commitment.

Resolving social issues with the help of a strong team and empowering vulnerable people to lead an appropriate lifestyle, the social way of MCM includes dealing with social incidents. MCM has taken a step to introduce complaints and grievance boxes in different areas where people can lodge their complaints. These boxes have the toll-free number and all incidents reported through the boxes or any other means are recorded and monitored.

The success of the company is attributed to the support accorded by the shareholder, the Board of Directors, Executive Management, and the rest of the employees. The ability of an organization to be proactive, innovative and build sustainable partnerships with key stakeholders is one of the reasons behind its long-standing success.

COVER STORY www.theenterpriseworld.com | 19

GET READY TO IMMERSE YOURSELF INTO THE

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PAROS IN

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Are you looking to explore sun-kissed beaches with charming villages? Imagine stepping onto powdery sands that glisten like gold and embracing the fresh sunlight on your skin. Paros, Greece, is the perfect destination for you to embark on a journey to a paradise nestled in the Aegean Sea. Paros Island offers a magical blend of experiences that will leave you spellbound. In this article, you will delve into an ocean of information where you can get a basic idea of the history, interesting facts, and hotels to stay in on Paros Island.

Interesting Facts about Paros in Greece One of the most popular Cyclades islands, being a significant part of Bronze Age

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Paros Island is strategically located in the fertile part of Greece. It was famous in the Mediterranean area for the high quality of semi-transparent marble found during ancient times. The emblematic masterpieces manufactured with Parian marble include the Temple of Zeus at Olympia, the Venus de Milo, the Hermes of Praxiteles, and many others. During the classical era, the autocrats of Paros in Greece were saluted on the island, and a significant part of the army followed the Persian fleet in campaigns against Greece.

When the Persians were defeated in 480 BC, Themistocles imposed restrictions on Paros to become a member of the Athenian Alliance.

PAROS IN

History of Paros Island

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GREECE

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culture, noted for its white marble idols. Many intriguing facts about Paros Island may blow your mind: ● Paros Island has been Inhabited Since 3200 BC: According to excavations that took place on the islet of Saliagos, Paros in Greece has been unearthed since 3200 BC. Being the first king of Paros, Cretan Alkaios constructed a city on the site of the current capital of Parikia.

Crete was trading with Egypt, Assyria, and the Balkans during this time when Paros in Greece turned out to be beneficial for his empire. ● Cyclades's Second Largest Island: Among 220 Cyclades Islands, Paros is the second-largest one after Naxos, with a 120 km long coastline and an area of 196 km². Moreover, it is famous for picturesque villages that showcase traditional Cycladic architecture. Parikia is the foremost port of the island with white-washed buildings. ● Renowned for its Stunning Beaches: There are numerous beautiful beaches in Paros with crystal-clear waters and golden sands. Travelers visit these places for sunbathing, swimming, and water sports. Santa Maria, Golden Beach (Chryssi Akti), Kolymbithres, etc., are well-known beaches in Paros.

They are a haven for water sports enthusiasts; windsurfing and kiteboarding are the most prominent ones. ● Known with a Heroine: Most of the Greek islands are associated with male warriors and mythical gods, however, Paros is known as a heroine. Her name was Manto Mavrogenous, she is worshipped and honored by citizens to this day. Paros was under Persian Rule and other external forces before her.

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She stood for the people when the opportunity for liberation arrived during the Greek War of Independence. Manto was a rich woman who spent her whole life supporting the cause of liberating people. ● Marble is the Most Valuable Asset: Paros Island is full of precious marble that has a huge demand in the international market. Residents of Paros had worked in the marble quarry and made them an important part of building construction. Moreover, this is one of the reasons why foreigners attacked the island and tried to capture it. Marble was carried through Paros during the Byzantine Period, and Turkish rulers imposed taxes on it. ● Church with Hundred Doors: The Church with a hundred doors, Panagia Ekatontapiliani, is the most popular tourist attraction for people who visit Paros in Greece. It is rumored that the Byzantine church was established by Saint Helen, who was the mother of Constantine, one of the greatest emperors of the Roman Empire. If you love to visit religious sites, then you must visit this church.

Hotels in Paros When you are on vacation in Paros, Greece, you should be ready with a list of hotels to stay in the areas located near popular tourist places. You can check the reviews and facilities of these hotels and make advanced bookings. ● Blue Mare Villas: ● Paros Agnanti Hotel: In the Greek language, “Paros Agnanti”' means “a place from which to gaze.”

The hotel is 80 m away from Marcello Beach, one of the most elegant and famous beaches in Paros. It is the ideal place if you want to enjoy the glittering view of the deep-blue waters of the Aegean Sea. Here, you can relax, enjoy, work, or just wander around.

Blue Mare Villas is located a few minutes' walking distance from Naoussa. The hotel consists of five luxury villas that offer a wonderful sea view.

It is a suitable place to relax and enjoy the tranquility of nature. Each villa is fully equipped for your convenience.

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● Summer Senses Luxury Resort:

● Golden Beach:

Summer Senses Luxury Resort is one of the best hotels in Paros that provides a whitewashed luxury retreat for tourists. A few minutes away from the hotel, there is a sparkling view of the Aegean Sea. The hotel consists of fragrant gardens and elegant rooms in addition to swimming pools. Its decor involves marble, wood, and minimal design, contributing to the graceful look of the hotel.

Golden Beach, also known as Chrissi Akti Beach, is one of the most beautiful beaches in Paros. It is a perfect paradise for sun-seeking summer travelers who want to hang out at calm and sunny places near the sea.

The beach is surrounded by mountains that give an absolute postcard scenery to nature-lovers.

● Villa Kelly Hotel:

Kolymbithres beach is a must-visit beach in Paros. Its original shape divides the beach into two different areas where you can find several small sandy patches of beach, and the other part is full of rocks. You can enjoy adventurous water sports on these beaches, including windsurfing, mini sailboats, kayaks, and more.

Villa Kelly Hotel offers its guests a serene location along with comfort and discrete quality and unpretentious hospitality. It mixes peaceful and cozy lodging with traditional architecture and design. The hotel provides a retreat for its guests away from cosmopolitan vibes in Naoussa, yet at a walking distance from the most famous nightlife. It is ready to serve a beautiful combination of rooms with a romantic hideaway, comfortable guestrooms, and quality services. ● Saint Andrea Seaside Resort: As a traveler, you need a space during your vacation where you can lay your head and relax. While visiting beaches in Paros, Saint Andrea Seaside Resort is an excellent choice for you to rejuvenate your mind and body. Here, you can have complementary breakfast that includes various international cuisines. Free parking and free WiFi are available. Rooms are elegant with comfortable beds and private refrigerators in each room.

Beaches in Paros The beaches in Paros are a real treat during your summer vacation in Greece. On these famous beaches, you will find plenty of places that are ready to give you a beautiful and charming feel of nature. Most of them are located near Naoussa and Parikia.

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● Kolymbithres Beach:

● Faragas Beach: The golden sandy Faragas beach portrays an honest image of a dream bay. It is situated on the south coast of Paros Island. The adjacent turquoise sea invites you to swim and feel the clean water. To spend more time, you can rent umbrellas and comfortable sun loungers and relax on the sand. ● Agioi Anargyroi Beach: Paros in Greece represents the gem of an island for travelers that you cannot cover in a single trip. Agioi Anargyroi beach is located near the central town of Naoussa. It has a dream-like scenery that consists of a bright sandy beach along with trees, and its blue water accords you a panorama-like picture for any magazine cover. ● Santa Maria Beach: A golden white Santa Maria beach ranks high if you are listing the most exquisite beaches in Paros. It is an ideal location for families and children as there are various games available for them. The north end of it is the busiest

one, and here you can rent a private boat for your family and friends.

Greek islands are famous for sandy beaches, architecture with white and blue buildings on coasts, and natives celebrating the traditional lifestyle that attracts many tourists here. The barren landscapes with isolated chapels can turn your trip to Paros in Greece into total fun.

Whether you are seeking relaxation, adventure, or a glimpse into the history, Paros in Greece leaves an indelible mark on your soul. A trip to Paros Island reminds you that amidst the chaos of the world, there are havens where time slows down, and every corner of the island tells a story of its culture and tradition. We hope you enjoyed reading our article and explored the enchanting beauty of Paros in Greece.

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VIDEO INTERVIEW’S

In Conversation with Thomas L. Hager | Lenovo | The Enterprise World - To Watch Click Here.

Thomas L. Hager- Mastering the Dynamic Marketplace to Achieve Global Success Navigating the rapidly evolving market landscape requires business leaders to employ innovative strategies that keep pace with change. As the market dynamics shift swiftly, business leaders must stay agile and proactive in their approach to remain competitive.

Embracing innovative strategies becomes paramount to not only survive but also thrive in a fast-changing marketplace.

Innovation serves as a powerful tool for business leaders to differentiate themselves from the competition, seize emerging opportunities, and anticipate customer needs. By fostering a culture of creativity and encouraging out-of-the-box thinking, organizations can unleash the potential for groundbreaking ideas and solutions.

Adopting innovative strategies requires a willingness to challenge conventional practices, be inquisitive, take calculated risks, and adapt quickly to changing customer demands.

Successfully navigating the fast-changing marketplace demands, a relentless pursuit of innovation and a willingness to embrace change, Thomas L. Hager, Vice President Financial Services - Global Accounts, Lenovo is setting the benchmark of thought leadership.

Featuring for The Enterprise World's this issue of The Most Successful Business Leaders to Watch Out For is his story.

Thomas's Stellar Journey “As a leader, I want to provide a purpose for everybody, and what we are working for.”

Born and raised in Germany, Thomas has a Ph.D. from Mexico State University in Rhetoric in Professional Communication. His Dissertation Thesis was completed whilst working at IBM, on Knowing the Users of a Corporate Web Site: Gaining a Sense of Audience in a New Medium.

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Leading the Way to Innovative Autism Care and Inclusive Society

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“If a child can't learn the way we teach, maybe we should teach them the way they learn!"

34 | October 2023

D

r. Ben Hadj Hassine, as a trailblazing entrepreneur, is known for his exponential thinking and bold leadership that challenges conventions. He paves the way for new opportunities. The Enterprise World is proud to introduce him as The Most Successful Business Leader to Watch Out for 2023.

Effective leadership entails more than just holding a position of authority; it involves empowering, motivating, and elevating others. Authentic leaders not only lead, but also contribute to the overall growth and development of their teams and organizations. They cultivate a work environment infused with passion, enthusiasm, empathy, and commitment to making a positive impact on society.

One individual who embodies this compassionate, value-driven approach is Dr. Ben Hadj Hassine, the CEO and Managing Director of The Doris DuanYoung Autism Center (DDY). Dr. Ben strongly believes in capacity building and empowering all individuals.

He is also motivated by the quote from his royal highness, Mohammed Bin Rashid Al Maktoum – Treat your team the way you want them to treat your customers, and upholds this philosophy for his own team.

Dr. Ben epitomizes genuine leadership by prioritizing the well-being of his employees and empowering his team to reach their full potential.

Drawing on over three decades of extensive experience in business

development and entrepreneurial management across Europe, Dr. Ben embodies the qualities of a visionary leader. He is an innovative entrepreneur and results-driven executive, committed to achieving exceptional outcomes in highly competitive environments that demand constant improvement.

In 2019, the DDY Center won the Healthcare Innovation Award and ranked 2nd in the Outpatient Clinics category at the DHCA Excellence Awards. In 2020, it won the Outpatient Clinics Award and ranked 1st in the Rehabilitation Center category at the DHCA Excellence Awards.

As a highly skilled strategist with a proven track record of aligning organizations to achieve excellence and provide exceptional client service, Dr. Ben exudes positivity and always leads by example.

Dr. Ben was featured as one of the leading CEOs and leaders in the Gulf region in the Gulf Leaders 2020 list by Al Khaleej Times. In 2022, Dr. Ben was recognized as one of the Top 10 Most Dynamic Healthcare Entrepreneurs from Gulf by Gulf Entrepreneur.

He strongly believes in capacity building and empowering individuals to reach their full potential, recognizing that true leadership is not merely about being in charge, but also about inspiring and encouraging others to dream big, learn more, do more, and become more.

Under Dr. Ben's outstanding leadership, driven by his strong values and customeroriented philosophy, The Doris DuanYoung Autism Center (DDY) has been recognized and awarded by several prestigious magazines.

helping people share their unique talents with the world, Dr. Ben and his exceptional team are poised to demonstrate that DDY is indeed an expertise that truly cares.

The Doris Duan-Young Autism Center (DDY) The Doris Duan-Young Autism Center (DDY) is a pioneering institution that is dedicated to offering world-class counselling and behavioral support services for children and adults who are on the Autism spectrum.

DDY is privileged to be led by a professional team of world-class BoardCertified Behavior Analysts (BCBA), a Clinical Psychologist, Behavior Analyst Technicians, Speech and Language Pathologists, Occupational Therapists, and Physical Therapists who are all licensed by the Dubai Health Authority (DHA).

Expressing his pride in winning the Excellence Awards for two consecutive years, Dr. Ben Hadj stated, "This is a proud moment for us as it took us almost five years to reach this platform. Five years of hard work and many success stories. We feel so blessed to have the opportunity to make a difference in the lives of so many gifted children."

Moreover, its team members are accredited in Crisis Intervention Driven by strategic growth plans, valueTraining by Canadian Safe Management added service, and a commitment to Group, which ensures that they are

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equipped with the right skills to handle difficult situations.

DDY believes in providing multidisciplinary care under one roof.

Its team of passionate professionals works collaboratively to provide more than 18 services across assessments, therapeutic, inclusion and vocational programs, as well as community and caregiver training programs.

Since its establishment in 2014, DDY has been empowering almost 300 families by providing them with comprehensive, personalized, and innovative care. The dedication and commitment to providing excellent services have earned the center the welldeserved recognition as one of the leading autism centers in Dubai.

DDY continues to work towards building an inclusive society for

individuals with Autism and People of Determination and their families in collaboration with government, private, and academic institutions. It also supports Dubai's medical tourism initiatives by providing world-class services to individuals from all over the world who come to Dubai seeking high-quality care.

DDY is committed to empowering individuals on the Autism spectrum and helping them lead fulfilling and functional lives.

Advancing With Innovation Healthcare is a complex and constantly evolving industry, driven by advances in technology, research, and changes in patient needs and expectations. As the world becomes more technologically advanced, the healthcare industry has to keep up with these changes to provide the best care possible.

One area where technological advances are having a significant impact is in the treatment of autism spectrum disorder. The traditional approaches to autism treatment are often limited in scope and e ff e c t i v e n e s s . H o w e v e r, a s technology continues to evolve, so does the potential for more innovative and effective treatments.

DDY recognizes the importance of staying at the forefront of this rapidly evolving field, and is committed to being an innovative leader in the treatment of autism. By incorporating technology into its services and teaching programs, it is able to provide the most effective and individualized treatment for each child.

DDY delivers individualized treatment with a range of services to

DDY Suhoo

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meet the needs of each child. Its highly skilled professionals are licensed by the Dubai Healthcare Authority (DHA), including BCBA, Board-Certified Assistant Behavior Analysts, Clinical Psychologists, Speech-Language therapists, Occupational therapists, Physical therapists, and Registered Behavior therapists.

Furthermore, the institute also involves parents actively in the treatment process.

With this in mind, DDY team works closely with each parent on a regular basis to ensure that the treatment plan includes goals that are important to them. This includes supporting children with desensitization to dentist offices, haircuts, community outings, and even helping introduce certain foods into their child's diet.

By staying at the forefront of technological advances and working

closely with parents and other healthcare professionals, DDY is able to provide the most effective and comprehensive care for individuals with autism spectrum disorder.

Building a Legacy of Success As an entrepreneur, Dr. Ben faced the typical challenges and obstacles that come with building a business. And through his vision, perseverance, and consultation with employees, he was able to identify key areas that required attention and strategize solutions to elevate The Doris Duan-Young Autism Center (DDY) to new heights.

Under his insightful leadership, DDY expanded to include two new therapeutic centers and an Admin office, and gained recognition not just in the GCC, but globally. Today, the center serves nearly 300 families who come

from around the world seeking treatment for their children. Thanks to the dedicated team of professionals at DDY, many of these children have successfully enrolled in mainstream schools after completing their treatment.

Despite these achievements, Dr. Ben remains humble and attributes the success of DDY to the overwhelming support and trust of the families they serve. The center's services are designed to build on skills that are essential for leading a functional life, and the team works collaboratively with families to achieve each child's maximum potential.

Success Speaks Every great leader has a unique perspective on what defines success. Dr. Ben, the visionary entrepreneur behind The Doris Duan-Young Autism Center,

or Gala 2022

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firmly believes that success means creating a bright and sustainable future for his family, employees, and clients.

He is driven by the desire to build something he truly believes in, with a team of individuals who inspire him, and who share his passion for making a positive impact in the world. His unwavering commitment to this vision has been the driving force behind the success of DDY, as well as the countless families that the center has helped over the years.

“If you are truly happy and grateful for what you have and wake up with a smile, then you have achieved success. True success can be defined in terms of bettering yourself in the pursuit of ultimately benefiting others. Success is having the sunshine on the inside of your heart because you arise each day knowing that you are, you have and you will make a difference in the world you live in. Success is the ability to provide happiness to people you love,” affirms Dr. Ben. Team For The Win As an exemplary leader, Dr. Ben believes in supporting and empowering his employees, family, and community members. For him, leadership is about inspiring others to dream, learn, do, and become more.

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A client shares, "People admire his positivity, tenacity, constancy, and emotional intelligence. When he comes into your life, he turns you into a better person, you can't help it." Such testimonials undoubtedly give a clear picture of Dr. Ben's leadership style and how his people describe him as a leader.

As an entrepreneur who owns a business employing 100 individuals, Dr. Ben recognizes his responsibility to 100 families and over 200 client families, and therefore, every decision he makes, he considers the consequences and weighs various factors.

For Dr. Ben, what sets his team apart is the values they follow and put into practice - commitment, unconditional love, and passion. The DDY team is committed to giving 100% dedication to their clients and their families.

They see themselves as accountable for delivering the best of their abilities, communicate openly, and go above and beyond their roles to help each other.

They connect with their patients and their families with compassion, empathy, acceptance, and utmost sensitivity, representing unconditional love.

The team wakes up motivated to help People of Determination and strives to build an environment where they can

reach their full potential, representing passion.

Setting It Apart The dedicated staff at DDY collaborates to offer more than 18 services, including diagnostic, therapeutic, inclusionary, and vocational programs, as well as community and caregiver trainings.

Assessment Ÿ

Intake Assessment and Report Writing

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Behavioral Assessment

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Psychological Assessment

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Occupational Therapy Assessment

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Speech Language Assessment

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Physiotherapy Assessment

Clinical Therapy Ÿ

Applied Behavioral Analysis (ABA) Therapy

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Occupational Therapy

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Physiotherapy

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Speech and Language Therapy

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Supervision by Board Certified Behavior Analyst (BCBA)

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Vocational Training

Dubai Healthcare City Authority (DHCA) Excellence Awards 2020

“The aim is to build on the skills that are essential for leading a functional life within the child's family and community.”

DHCA Excellence Awards 2019

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Community Training

The Technology Advantages in DDY

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Learning Support

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Parent/ Caregiver Behavior Training

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Social Skills Training

DDY takes pride in its state-of-the-art facilities, which are designed to provide comprehensive care to individuals with autism.

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Job Coaching

In the 9-year journey, DDY has witnessed the challenges and obstacles that families and children with disabilities face. The center has collaborated with them to improve their quality of life. It allows parents to become involved in their child's therapy by attending parent education seminars at the facility.

It arranges community social trips to provide children the opportunity to develop social skills and access a variety of activities and experiences.

“At DDY, we believe in providing a h o l i s t i c t re a t m e n t a p p ro a c h b y incorporating all aspects of a child's life in their treatment plan.”

Sensory Development Center (Sensory Corner and Sensory Pods) Features fiberoptic illuminations, LED ball pit, bubble columns, vibrating bean bag chair, soothing aurora lights, and sensory toys, among others.

Imagination Center Adopts 'play' into teaching independent living in the home, supermarket, and other simulation setups.

Media and Group Play Center Fosters social skills through activities like games, movies, dancing, karaoke, or rock climbing.

Observation Room Parents and caretakers can observe a session in progress using a one-way

mirror, minimizing distraction and the child's reactivity. In addition, the live recording feature helps parents replay sections.

3D Immersive Technology (Magic Carpet) An interactive environment that can be customized for education, calming sensory application, rehabilitation, mainstream learning, social skills, group responding, speed and dexterity, visual performance, and concentration.

DDY'S commitment to comprehensive care which has been further demonstrated through the Excellence Awards received from Dubai Healthcare City Authority for two consecutive years, 2019 and 2020.

A Step Ahead Since its inception in 2014, DDY has been relentlessly working towards realizing Dr. Ben's vision of creating a future where autism is understood, and People of Determination are fully integrated into society.

Wi t h a s t e a d f a s t c o m m i t m e n t t o innovation and excellence, DDY continually endeavors to enhance its services by hiring top-tier talent that brings diverse knowledge and skillsets to the team.

The center takes great pride in nurturing its therapists and staff, providing them with ongoing training and education to stay ahead of the curve in the everevolving field of autism therapy. DDY ensures that each therapist is equipped with the latest tools and technology, and the center is equipped with state-of-theart facilities that enable the team to provide unparalleled services to their clients.

Supervision by a Board Certified Behavior Analyst (BCBA)

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By prioritizing education, innovation, and empowerment, DDY is well on its way to becoming the go-to center for autism therapy in the UAE and beyond.

Word of the wise Ben Hadj Managing Director In order for a young entrepreneur to start off strong, he should: Ÿ

Be aware of his target market before launching his business because failing to understand the market is one of the top reasons new businesses fail.

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Be passionate about what you do because when you base your ideas on something you truly love, you will be more focused and motivated.

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The only way to do great work is to love what you do!

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Implement a budget planning in order to keep the company's finances straight.

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Hiring good and competent people with the skills and experience the company needs and they should also demonstrate a willingness to learn.

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Try to listen to people more than he talks. Listening to someone with full attention is a fine way to deliver a sense of respect and it enables you to see and understand his issue from every angle because most of the people do not listen with the intent to understand, they listen with the intent to reply. I follow the quote: the quitter you become, the more you can hear!

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Being able to solve and offer solutions to many problems his people are facing.

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Being confident and humble, people will respect him and take him more seriously.

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Surrounds himself with positive people who share his character and values and appreciates their feedback.

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Running a business requires a wide range of skills and expertise that a young entrepreneur haven't mastered yet. Because of this, finding a mentor is one of the most crucial things he can do.

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Be prepared to make sacrifices.

DDY Reception Area

DDY Observation Area

I think when you start a new business, you don't have to be great to start but you have to work very hard to start to be great!

DDY Occupational Therapy Room

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From Cold Wars to Global Empowerment

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An alluring weekend vibe is about a bunch of friends visiting your place to watch your favorite sports team play. The fun is boosted up when you have ordered pizzas and Pepsi bottles are waiting for you in the refrigerator. A few hours later, just to pass the time after half-time, you get Lay's packets for munching and more Pepsi bottles. How does it sound? Before you go into the past and crave the taste of pizza, Pepsi, and Lay's, we bring your attention to the interesting story of how these products reach you. In this article, you will read about the journey of PepsiCo, a parent company of Pepsi, Lay's, and many other products.

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1991: Singer Ray Charles and the Uh-Huh Girls were featured in commercials

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1993: Freshness dating was introduced by Pepsi-Cola

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1996: PepsiCo.com and Pepsi Stuff were unveiled in

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2000: The Pepsi Challenge was revived

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2002: Gatorade ICE, Go Snacks, and Pepsi Blue were introduced by PepsiCo

Crucial Moments in PepsiCo's History:

Pivotal Factors Contributed to PepsiCo's Business Breakthrough

A leading food and beverages company, PepsiCo has come so far and in this section, we are going to throw light on the significant moments that pushed it to where it is today:

With a splendid combination of unique vision and strong management, Pepscio is dominating not just the food and beverages industry but also other companies in the world. One of the key factors that led to the growth of the company is that it never loses touch with changing trends and lifestyles. In this part, we will shed light on such factors:

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1898: Pepsi-Cola was invented by Caleb Bradham

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1965: PepsiCo, Inc. was founded by Donald M. Kendall, the CEO of Pepsi-Cola, and Herman W. Lay, the CEO of Frito-Lay

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1967: The Pepsi Generation advertising campaign started

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1976: After being introduced in Dallas, Texas, the Pepsi Challenge became a national campaign

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1981: Nutritional labeling began for Frito-Lay

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1988: “The Choice of a New Generation” found Michael Jackson as its spokesperson

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1988: Doritos, produced by FritoLay, became the best-selling snack chips globally

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such as sports drinks and energy drinks. This move gave the company an extra edge over its competitors and built a wellrounded association whose sales were less reliant on soft drinks.

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Strategic Acquisition: PepsiCo was involved in several strategic acquisitions that expanded its business and helped to enter into new industries. One of the best examples of acquisition is buying the Russian Juice and Dairy company Wimm-Bill-Dann due to which PepsiCo gained a foothold in the Russian market.

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Consistent Innovation and Global Expansion: Currently, PepsiCo operates in 200 countries and reaches new customers by tapping into emerging market economies like India and China.

Moreover, it never fails to innovate and propose new products in the market. Its new products Pepsi Max and Pepsi Next are for health-conscious consumers.

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The Pepsi Challenge: The Pespico company announced a 'Pepsi Challenge' in which consumers were invited to taste the Cola drinks blindly. The campaign was a huge success for the company leading to earning a greater share of profit from the market. Through this event, PepsiCo challenged the giant of the beverage industry Coca-Cola.

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Sustainable Business Practices: PepsiCo is taking serious steps towards environment conservation that includes sustainable business practices. It encompasses reducing carbon footprint, conserving water, and promoting recycling. Now, the company has attracted environment-conscious customers and became the leader in corporate sustainability.

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Diversifying the products: In 1990, PepsiCo decided to diversify its products and manufacture beyond soft drinks. It acquired brands of snacks such as FritoLay, Quaker Oats, and Tropicana.

Furthermore, the products were expanded into other categories

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Digital Transformation: PepsiCo is investing heavily in digital transformation by using technology to improve marketing strategies and supply chain management. Its digital tools are improving inventory management and reducing delays in product

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Case Study 48 | October 2023

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delivery. The company is using social media platforms innovatively by using various hashtags in its campaigns.

Lastly, PepsiCo's ability to adapt to changing customer needs and preferences directed its global expansion and strategic acquisitions.

Marketing Strategies of PepsiCo Practically speaking, the cola race has occupied a major share of the beverage market. PepsiCo's success and growth can be attributed to its advertising and marketing strategies. Here are four marketing strategies every business can learn from PepsiCo:

New Acquisitions of Pepsico PepsiCo has become a colossal competitor in the fast food, snacks, and beverages market since it has acquired three restaurant chains that consist of Pizza Hut, Taco Bell, and Kentucky Fried Chicken (KFC).

However, a few years later, PepsiCo sold them and introduced several new drinks namely, Diet Pepsi, Pepsi Free, and Slice. Furthermore, PepsiCo has signed the world's most talented and famous superstars like Michel Jackson. In 1940, the company announced its first radio jingle, called “Nickel Nickel”.

Challenges Faced by PepsiCo In 1980, PepsiCo faced a difficult time of uncertainty and scandal. Its employees in Mexico and the Philippines were caught in a scandal where they submitted false documents. Documents showed that the company was making more money than it recorded. The incidence reduced the share market value of the company and decreased its profit by 25%. After a few years, it changed its recipe to a century-old syrup and introduced a new taste of the product called New Coke. However, its loyal customers trolled the new product and asked to come back to the old one.

Success of Pepsi Consumers enjoy Pepsi because of its engaging and entertaining commercials. Similarly, Pepsi became more successful than other products of PepsiCo because of its commercials. It debuted ads during most rated television programs. PepsiCo Spent 6 million dollars advertising its drink through celebrities on an annual basis. Due to this, it stayed ahead of the Cola race and PepsiCo became the largest searched company over the internet. Celebrity endorsement and sponsorship of sports companies enhanced the brand appeal of Pepsi and made a deeper connection with customers.

1. Investing in the right channels: According to PepsiCo's report, the company has increased its global market share by 12% in 2019. A major part of this goes to digital marketing and advertising. However, PepsiCo is spending on traditional market strategies like television advertisements and posters. Recently, the brand is finding a connection with social media customers and became more conscious about customer services.

2. Choosing the right sponsorship: In addition to promotional campaigns, PepsiCo focuses more on choosing the right sponsors and partners. In 2016, the company partnered with the Board of Control for Cricket in India (BCCI).

In 2017, it partnered with UEFA Champions League for the second time.

3. Attract all kinds of customers: PepsiCo does not focus on specific customers, as it takes care of all types of them. The company is expanding its nutritious products to target health-conscious consumers. Its wide portfolio is full of a variety of products that have delicious tastes and flavors.

It keeps following new trends in packaging and updating designs.

4. Purpose-related marketing: PepsiCo attracts socially conscious customers by featuring purpose-related marketing. Its environmentoriented campaigns build community engagement. #PepsiCoRecycling campaign is raising awareness about the importance of waste management.

Through a multi-channel approach, celebrity endorsement, social media engagement, and creative campaigns, PepesiCo strives hard to maintain its position as a leading player in the food and beverages industry.

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PepsiCo v/s Coca-Cola PepsiCo and Coca-Cola have a strong presence in not just the beverage industry but also in the fast food and snacks industry. However, there are notable differences between both of them in terms of marketing strategies, brandings, and product offerings.

In conclusion, there is a lot more competition in the market today in the food and beverages industry.

PepsiCo is coping with the changing trends and upcoming challenges. It is achieving new heights of success with breathtaking innovations and experiments. If you want to grow your business like PepsiCo, you can refer to this article as a good case study and implement its strategies for a bright future for your business.

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Which drink do you prefer with pizza and burgers, Pepsi or Coca-Cola? It is a usual thing to find Coca-Cola bottles in nearby grocery shops. If you enjoy watching sports, then it is obvious to notice Coca-Cola ads. Have you ever thought about how this brand became so huge and grew as one of your household names? In this article, you will read about the successful journey of one of the world’s leading beverage brands, Coca-Cola.

Alternative to Morphine John Pemberton, who was injured during the American Civil War, is considered to be the man behind the brand. Pemberton, who had a medical degree, was also addicted to morphine and wanted to find some alternative to it. Soon in 1885, he registered Pemberton’s French Wine Coca as a nerve tonic. It was inspired by French-Corsican Wine Coca.

The Kola Coca, a Spanish drink, was represented in a contest at Philadelphia in 1885, exactly one year before the discovery of Coca-Cola. In 1888, there were three versions of Coca-Cola in the market. Later in 1953, the company purchased the rights to this Spanish drink. The brand wanted to be recognized by its original name rather than ‘Coke’. Moreover, it wished not to get confused with other non-healthy drinks. In 1894, the first bottling of the drink was started at Vicksburg, Mississippi, whose proprietor was Joseph A. Biedenharn.Read More...

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As you are probably aware, to improve your warehouse efficiency is something that requires a lot of hard work. At times, maintaining high levels of productivity can seem almost impossible, especially during busy periods throughout the year.

In order to keep things operating smoothly, it's critical to find ways to enhance and upgrade your processes.

Fortunately, there are solutions and strategies which can ensure everything remains organized and efficient.

In this article, we are going to discuss just ten tips that you can follow to improve your warehouse efficiency.

Interested in learning more? Then keep on reading.

Here are 10 tips to improve your warehouse efficiency: 1. Conduct evaluations regularly.

10 Tips to Improve Your Warehouse Efficiency 54 | October 2023

Evaluations are one of the best ways to improve your warehouse efficiency.

You're able to determine exactly which areas need improving and can work on finding solutions that will enhance your processes.

Take a look at the data you have been collecting and analyze it to identify trends and opportunities. It's also wise to take this time to assess the conditions of the warehouse itself.

Are you running out of space to store everything? Are you in need of some new industrial shutters? Are your workers operating in safe conditions? All these questions will help you determine where to begin.

2. Implement performance metrics.

To evaluate everything well, you must develop and measure key performance indicators, also known as KPIs. They include things such as order fulfilment rates, inventory accuracy, and on-time delivery.

By monitoring these metrics you can gain a better understanding of your processes and how you can optimize them. You're also able to set yourself achievements and encourage your workers to meet new goals.

3. Assess your inventory management processes.

The next step to improve your warehouse efficiency is to take a closer look at your inventory management processes. Inefficient organization is often the root of many problems, especially if you're not using the correct software.

If you are having trouble keeping track of inventory or have stock that isn't moving, re-evaluate and assess each area. Take an inventory count and use this data to make more informed decisions when purchasing and stocking new items.

4. Regularly maintain your equipment.

Above we mentioned putting aside time to improve your warehouse efficiency.

During this period, you may notice certain things that require maintenance.

Equipment such as forklifts, trolleys, and conveyors must all be assessed on a regular basis. This doesn't just keep your employees safe on the job but also limits costly repairs.

Maintenance is also important for any software you are using. Upgrades can help with cybersecurity and even reduce downtime.

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5. Optimize your storage space.

to work as a team.

Space utilization is essential to improve your warehouse efficiency setting. If you're not using the area, you have effectively, you're wasting valuable resources.

If you plan on implementing new technologies, they will also need to be educated on this. By keeping them informed and up-to-date, tasks will be improved and you're fostering great workplace culture.

Invest in racking and shelving systems that allow you to store more items in a smaller space. You should also take a look at your floor plan and see how you can rearrange items so that they can be accessed easily.

9. Collaborate with suppliers.

6. Consider implementing an automated system.

Communication is key in almost every aspect of life. If you want to truly enhance your operations, you should start by learning how to interact effectively with your suppliers.

Automation can be a real game-changer in all aspects of business. By automating processes, you're able to increase productivity and reduce the risk of human error.

Share forecast and shipping information to optimize the supply chain. You can also work with them to set up delivery slots or consolidate shipments to reduce handling times.

The right system can help you count inventory, manage orders and track the movement of goods within the warehouse. A warehouse management system (WMS) can also automate things such as receiving, shipping, and picking.

You may think that you're creating more work for yourself, but it's quite the opposite. The closer you are, the easier it will be for everybody involved.

However, with all the benefits, it's still something that you want to think about carefully. Everything has risks, and you'll need to understand what will work well for your company before integrating anything new.

As well as communicating with your suppliers, it's also recommended to gather feedback from your employees.

Since they are the ones handling the inventory, their insight can prove incredibly beneficial.

7. Upgrade your technology.

Alongside using an automated system, many other types of technology can help your employees complete their work more quickly. Handheld scanners, RFID readers, and automated conveyors are just a few examples that can prove advantageous.

If you want to go one step further, you may even look into automated guided vehicles (AGVs) and robotics.

They reduce the cost of performing repetitive tasks and can be used alongside your employees for extra support.

8. Increase staff training.

10. Gather feedback.

Encourage staff to offer suggestions and host regular meetings throughout the year. They will feel valued and you can use their input to find appropriate solutions.

A few other ways to collect employee feedback include: Ÿ Employee satisfaction surveys. Ÿ Team and one-on-one meetings. Ÿ Stay and exit interviews. Ÿ Traditional suggestion box.

Final words.

Your team members play the most important role in your warehouse efficiency. Training them well is critical in ensuring that everything operates according to plan.

As you can see from the above, there are many different strategies and solutions which can help you to improve your warehouse efficiency. In fact, working your way through the list above may even help you enhance other aspects of your business.

This should go beyond simply teaching them how to do their job. Your employees should receive feedback and further insight into safety, best practices, and how

Just remember that this is a continuous process. To stay ahead and continue growing forward, you'll have to adapt and change with any new trends.

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PRODUCT REVIEW

Hootsuite Review Founder: Ryan Holmes, Dario Meli, David Tedman Establishment Year: 2008 Headquarters: 5 East 8th Avenue Vancouver, V5T 1R6 Canada No. of Employees: 1300+ Website: www.hootsuite.com

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H

ootsuite is a social media companion trusted by over 22 million users globally.

The platform helps improve the areas of social media marketing, commerce, and customer care of brands and organizations. Here's how it works: Using integrated tools from Hootsuite's dashboard, you can schedule across a range of popular social networks, manage organic and paid content, track customer conversions, and gain real-time insights that help you make crucial decisions.

As a leading social media software with more than 200k paid accounts, the expertise of Hootsuite range from social media management, social insights, employee advocacy, social selling, and social customer care, to helping businesses build trustworthy relationships with their audience. Additionally, Hootsuite Academy, its widely popular E-Learning platform educates people and organizations about social power through its courses.

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Company History Not many tools could manage multiple social media networks in 2008. Noticing this issue faced by people around the globe, Ryan Holmes, with Dario Meli and David Tedman, founded Hootsuite in the same year. At the launch, the tool was called BrightKit, and the responses it received were nothing but positive.

In 2009, the name of BrightKit changed to what we now know as Hootsuite, courtesy of Matt Nathan's suggestion, who won a $500 prize for it. Soon enough, the company expanded its horizons with support for Facebook and LinkedIn and incorporated Twitter lists.

At the end of 2009 in December, Hootsuite was officially launched as an independent company, as it separated from invoke media.

By 2012, Hootsuite was valued at around US$ 200 million and started further expansions by acquiring competitors such as Seesmic, a customer relationship management system. Moving forward, Hootsuite also acquired AdEspresso, a digital advertisement manager, and LiftMetrix, a front-running social media analytics company.

Today, Hootsuite continues to push the boundaries of Social Media with its Products and Service Industry forward, with around 16 million users globally in over 175 countries.

Hootsuite Features: The features of Hootsuite are spread across various categories. Here are those categories: 1. Publishing: From a single dashboard, easily plan, create, schedule, and publish the content for all your platforms.

2. Engagement: A reliable media engagement tool that allows you to access all your network and apps together. It includes message inbox, automation, listening streams, autoresponder, and assignment tags, among other features for a stress-free working process.

3. Advertising: Be it Facebook, Instagram, or LinkedIn, the advertising

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tools allow you to manage your paid and organic content from a single place without any hassle. Furthermore, you can publish, analyze, manage, and make a report on ads from the dashboard.

4. Social Listening: Easily monitor trends and be on the lookout for what people are saying about your brand.

Additionally, keep up with your competition by monitoring them.

5. Integration: Hootsuite enables you to manage all your social media marketing content and data in one place. The features include linking your social media networks, tracking Google reviews, and integrating your CRM data into your dashboard.

6. Analytics: To get more engagement and followers, the game of analytics is key. With Hootsuite's analytics feature, you can get reports that show you the ideal time to post based on when your audience is most active.

Moreover, it can help you extend your reach, build awareness, and increase engagement which could positively impact sales.

7. OwlyWriter AI: AI tools could efficiently improve your social media experience.

OwlyWriter is one of those tools, as it makes social media posting a breeze.

This AI tool can be used to quickly generate captions for any social media network, helping you save time.

How much does it Cost?

There are four different categories of Hootsuite, all with different prices. While there are free trials available, here are the plans if you are looking to become a paid member.

1. Professional Plan: $99.00/month For: Entrepreneurs, small business owners, etc. who want to extract the most out of social media.

2. Team Plan: $249.00/month For: Marketing Teams who are looking to take their social media collaboration to another level.

3. Business Plan: Starts at $739.00/month For: Businesses and agencies looking to build their brand, increase their follower base, and manage social media efficiently.

FAQsŸ How Do I Use Hootsuite?

Answer: Step 1: Create an account Step 2: Choose a Suitable Plan Step 3: Sign up, and link your social media profiles to the dashboard to track your performance Ÿ How do I request a Hootsuite

Demo?

Answer: Simply click on this linkhttps://www.hootsuite.com/request-demo Ÿ Where can I get a Hootsuite

Enterprise quote?

Answer: To get the details about the enterprise quote go here: https://www.hootsuite.com/plans/enterpri se

4. Enterprise Plan: The price for this section is customized, and as a result, not revealed. To know more, contact Hootsuite.

For: Huge Organizations and Companies with multiple social media teams prioritize workflow and security. *T&C Apply

Customer Testimonials 1. “Hootsuite has helped us reach more people organically, faster - thanks to audience targeting.”- Jessica 2. “Hootsuite is great if you're responsible for marketing, but your days are often taken out of your control by client needs or requests on your time. It lets you organize your time for the work that builds tomorrow's business.”Ewan 3. “As a new brand entering a crowded marketplace, Hootsuite has become a critical partner in how, when, and where we strategically implement our communications outreach. We could not do what we do without Hootsuite on our side and making efficient use of our social marketing resources.”- Daniella 4. “The program helps me schedule posts in advance, or on the weekend or holiday when I need to post but am not working.”- Courtney

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