The Most Successful Business Leader to Watch Out for 2023

WWW.THEENTERPRISEWORLD.COM | EMEA EDITION | FEBRUARY 2024

Upshot Case Study

Bula!

Beauty Beyond Border: The Fascinating Journey of L’Oreal in Cosmetics

Welcome to Fiji: The Sea and Sand Land

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Tips For Creating A Stunning Book Cover For Your Pregnancy Book

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Product Review

Wix Review

Green Boots: Single Body, 2 Stories The Most

SUCCESSFUL BUSINESS LEADER

ALBERT CUADRANTE

to Watch Out for 2024

Chief Marketing Ofcer Union Bank of the Philippines

AT THE FRONTLINES OF

DIGITAL TRANSFORMATION

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From Editor’s Desk

Dear Readers, Welcome to the latest edition of The Enterprise World, where we embark on a journey into the dynamic realm of business, innovation, and leadership. In this month's issue, we present to you a special feature titled "The Most Successful Business Leader to Watch Out for 2024," showcasing the remarkable achievements and foresight of none other than Albert Cuadrante, our cover personality.

Albert Cuadrante, a visionary business leader, has emerged as a beacon of success in the corporate landscape. His strategic acumen, innovative thinking, and transformative leadership style have set new benchmarks in the industry. Through our in-depth exploration of his professional journey, we aim to unravel the strategies and philosophies that have propelled Albert Cuadrante to the forefront of the business world.

This issue goes beyond the surface, providing readers with an exclusive glimpse into the life and mind of a leader who is not only shaping the present but also influencing the future of business. Cuadrante's story is a testament to resilience, adaptability, and the relentless pursuit of excellence.

As we delve into the pages of this edition, you will discover not only the individual brilliance of Albert Cuadrante but also gain insights into the broader trends and innovations shaping the business landscape in 2024. The Enterprise World continues to be your trusted source for thought-provoking content, featuring the brightest minds and groundbreaking ideas from the global business community.

We invite you to join us in celebrating Albert Cuadrante, a business leader who is redefining success and inspiring others to reach new heights. Thank you for being a part of The Enterprise World community, and we hope you find this issue both informative and inspirational.

Happy Reading!

Best Regards

Shalmali Shalmali W.

The Enterprise World, High Street North, East Ham, England GB

Follow Us On: For Editorial Concerns: editors@theentetpriseworld.com For Sales & Branding Enquiries: sales@theenterpriseworld.com For Subscription: info@theenterpriseworld.com Publisher The Enterprise World Creative Content Editor

Marketing Coordinator (EMEA)

Shalmali W.

Peter J.

PR & Marketing Coordinator

Business Development Executive

James H.

Ellyse J.

Creative Design Head

Graphic Designer

Sankalp K.

Aparna S.

Social Media Manager

Digital Circulation Manager

Narendra S.

Amanda V.

This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair.

We try to bring a perfect platform for business organization to showcase their valued products/ services.

Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World.

The Enterprise World solely owns all the reprint rights.

While pursuing his education, Albert was exposed to the fascinating marketing world at the Ateneo de Manila University and developed a passion for marketing. Leveraging the early marketing exposure, he began teaching international marketing at the same university to inspire future generations.

Being a student for life, Albert also has a growth-driven mindset that requires stepping out of the comfort zone, expanding your horizons to new thinking methods, and learning new skills to stay relevant. As he shared his learnings with his students, he also gained valuable knowledge in the process, owing to them being the future consumers of the digital economy.

Courage and Adaptability UnionBank, with its progressive outlook and culture, encourages diversity in its advancement and growth. It is committed to meeting the growing needs of Filipinos everywhere. As one of the pioneers to embrace technological innovations, UnionBank aims to empower its customers as one of Asia’s leading banks in terms of profitability and efficiency.

LEADERS IN SPOTLIGHT

For the cover read about

CONTENTS

12

Albert Cuadrante

UPSHOT

Bula! Welcome to Fiji: The Sea and Sand Land

22 Review

Wix Review

28

Beauty Beyond Border: The Case Study Fascinating Journey of L’Oreal in Cosmetics

34 Blog

Green Boots: Single Body, 2 Stories

42 article

Tips for Creating a Stunning Book Cover for Your Pregnancy Book

48

Albert Cuadrante | Chief Marketing Ofcer

UnionBank of the Philippines

Albert Cuadrante At the Frontlines of

DIGITAL TRANSFORMATION

T

he COVID-19 pandemic affected many sectors, forcing businesses to move from traditional practices to implement needof-the-hour digital business methods. The banking sector was no exception in this pivot, as banking leaders globally had to strategize and shift their focus toward building a robust digital banking infrastructure.

While everyone was merely reacting to the pandemic and building up from zero, UnionBank of the Philippines was already one step ahead. The bank recognized the importance of digitalization much earlier and started preparing for its eventual transformative impact on the banking sector in 2015.

The decision to move to digital was not easy, and the leaders at UnionBank played a pivotal role in making this transition seamless. One of the key figures who helped execute this agile progression is Albert Cuadrante, Chief Marketing Officer of the UnionBank of Philippines.

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A Student for Life While pursuing his education, Albert was exposed to the fascinating marketing world at the Ateneo de Manila University and developed a passion for marketing. Leveraging the early marketing exposure, he began teaching international marketing at the same university to inspire future generations.

Being a student for life, Albert also has a growth-driven mindset that requires stepping out of the comfort zone, expanding your horizons to new thinking methods, and learning new skills to stay relevant. As he shared his learnings with his students, he also gained valuable knowledge in the process, owing to them being the future consumers of the digital economy.

Courage and Adaptability UnionBank, with its progressive outlook and culture, encourages diversity in its advancement and growth. It is committed to meeting the growing needs of Filipinos everywhere. As one of the pioneers to embrace technological innovations, UnionBank aims to empower its customers as one of Asia’s leading banks in terms of profitability and efficiency.

On a broader level, UnionBank wants to promote inclusive financial prosperity. It does not employ digital technology as an end-in-itself but as a channel to provide excellent customer service at rapid speeds, convenience, and reliability. This approach helps the bank separate itself from the traditional banking players.

The continuous success of UnionBank is the result of its ability to be courageous and adapt to change while exploring new ways to fulfill the needs of its clients. Moreover, it strives to push the status quo further, seeking better ways to remain relevant to customers.

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“

We want to help people not only survive their everyday lives but succeed in reaching their financial goals.”

Specialized Banking Solutions At the core of UnionBank’s business are two services—corporate finance and consumer finance.

Furthermore, UnionBank also provides services such as investment management, trust banking, insurance brokerage, currency brokerage, private banking services, and real estate investments.

UnionBank’s Digital Transformation Strategy reinforced its commitment to delivering superior customer experiences and promoting inclusivity. Moreover, UnionBank was renowned as the “Best Digital Bank” by prestigious institutions in transformation, people, and cultural avenues for several years, including “Digital Bank of the Year” for six consecutive years by The Asset Triple A. With its drive to “Tech Up Pilipinas” and be an enabler of the Philippines’ push to be a G20 country by 2050,

UnionBank stands firm in its promise to power the future of banking by co-creating innovations for its customers and a better world!

Constant Value-Creation Albert always advises people to stay curious, to have a never-ending appetite for learning, and to have a growth mindset. He says one must remember that marketing starts and ends with the consumer. This value-creation process is a never-ending loop, and Albert believes marketers should always adhere to it.

Under Albert’s leadership, each person is encouraged for the value they bring to the table through their ideas and perspectives. Working with people from various backgrounds makes him content and fuels his pursuit of learning. In addition, he encourages people to continue developing themselves with hard and soft skills.

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“

We’ve built on the legacy of the credit cards that customers enjoyed under Citi for them to Experience More with Unbelievable Benefits under UnionBank.”

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“What does it mean for our customers?”— Union Bank of Philippines asks this question before executing its services or offerings. However, it does not stop merely delivering its excellent service but ensures that customer needs get fulfilled. Going one step further, the bank keeps exploring new ways to enhance its top-notch customer services.

While UnionBank had a multitude of successful product launches in 2023, Albert wants to highlight the two that enhanced the wealth management experience of its affluent customers— UnionBank Elite and UnionBank Access.

For its micro, small, and medium enterprise (MSME) customers, UnionBank launched UB Negosyante—a powerful Business Banking app meant to help entrepreneurs scale up their business with the full support of the banking system behind them for all their financial requirements.

The bank takes immense pride in building on the features of its banking app, with the app being recognized as the Best Smart Payments Solution by an SME Bank by The Digital Banker at the recently held Global Retail Banking Innovation Awards 2023 in Singapore.

UnionBank recently unveiled its four new credit cards: UnionBank Rewards, UnionBank Cashback, UnionBank Miles+, and UnionBank Reserve. These cards cater to the different needs and lifestyles of its customers.

ALBERT CUADRANTE ALBERT CUADRANTE

Customer-Centric Banking

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3 Ps of the UnionBank

People

Purpose

Planet

People: The success of its employees is the bank’s success.

Through its culture of innovation and co-creation, UnionBank ensures that its employees and partners can #OwnTheFuture.

Planet: UnionBank manages its resource use and environmental impact while encouraging all its stakeholders to lead sustainable lifestyles, with consideration for future generations.

Purpose: UnionBank has been the country’s pioneer in transforming the banking industry. No one gets left behind as it encourages co-creating innovations for a better world.

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FOCUS AREAS

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B

The S

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Bula!

Welcome to Fiji:

Sea And Sand Land A

ll of us wish to head to the islands at some point in time.

If you’re planning your next holiday to an island, we suggest you think about Fiji. It is an island country in Melanesia, a part of Oceania in the South Pacific Ocean. It lies about 2000 km north-west of New Zealand. With approximately 322 islands, the most important islands are Vanua Levu and Viti Levu. An archipelago in the South Pacific Ocean, it also surrounds the Koro Sea which is about 1300 miles north of Auckland, New Zealand. It has a complex geologic history. The Vanua Levu has an area of about 5,540 kms and Viti Levu has an area of about 10,000 kms.

The Vanua Levu is divided along its length by a mountain range with peaks rising to more than 3000 feet. The Viti Levu accounts for more than half of the island’s land area. A jagged dividing range running from North to South has several peaks above 3,000 feet. To the southeast and southwest, as well as to the south where the range divides, the mountains make the roads clear for

plateaus and lowlands. Talking about the climate in Fiji's capital, Suva, the average summer high temperature is about 29 degrees Celsius and the average winter low is 20 degrees Celsius. The temperatures are typically lower in elevated inland areas.

How did the Island get its name?

The Tu'I Tonga Empire ruled over Fiji and brought Polynesian influences to the island. The locals called their home Vita, the Tongan people called it Fisi.

According to history about Fiji, many assume Captain Cook botched the name, calling the islands Fiji and the name stayed.

Culture: The culture has evolved throughout the nation's history, being shaped by influences from Melanesia, Europe, India, and beyond. Fijian people love their family and community. They are warm, friendly, and approachable.

They love to express their love of life with a ubiquitous and enthusiastic Bula!

Fijian people live an unhurried life and they fondly call their time Fiji time. When you are there, expect time to go slow. Even you get easily accustomed to their environment and learn to live in the present.

Religion: As diverse cultures and races exist in the island country, several religions are practiced in the country. Christianity, Hinduism, and Islam are some of those. Religions tend to split along ethnic lines with most Indigenous populations practicing Christianity and most Indo-Fijians practicing Hinduism and Islam.

As you traverse the Fijian islands, you'll come across Christian churches, Sikh and Hindu temples, and Islamic mosques. To get to know the core of their culture we'd suggest you attend the Sunday service. It is a special occasion in all cultural temples that celebrate their culture and share short stories and theories about the same.

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Toust Actions: Fiji gained popularity gradually due to its attractive oceans in the Pacific Ocean. It is known for its fantabulous islands, but there is more to its beauty than just the islands. It also dons the hat of jungle rivers, pristine shorelines, white sand beaches, museums, and whatnot. From one attraction to another, the list is endless. We will try to jot down a list here of the most vibrant and different tourist spots:

1. Suva Municipal Market: The capital city, Suva, is amongst the best places to visit for tourists in Fiji. For those who see the world through a lens, it is an exceptional place to click pictures. The young sellers occupy the sides of the road to sell cabbages, tomatoes, chilies, etc. A heap of vegetables is there at your dispense kept in symmetry for visual delight. Products have a valid price so there isn't much need for bargaining here.

2. Sigatoka Sand Dunes: Dunes are an attraction other than beaches. These dunes are located close to the mouth of the Sigatoka River. The dimensions of these wind-blown dunes are about 5 km long, 1 km wide, and around 20 m in height. The dunes are also ascending to 60m at the western end due to which they were made a national stop in 1989.

3. Taveuni Hill Fort: This is considered the best place for honeymoon in Fiji. Among the many forts across the island, Tavuni hill fort is the most famous one. The view from the top of the fort is very scenic. The fort was built in the eighteenth century by Tongan Boss Maile Latumai. This was used as a guarded site during the war and is the most intriguing sight for tourists.

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Located at a distance of 23 km from Korovou, the Snake God Cave, is one of the largest caves in Fiji.

The name is inspired by six sparkling stalactites in the state of snakes' heads. At the time of ancestral war, the town would pack up as a group and look for protection in its pitch-dark maze.

4. Fiji Museum: The island's cultural and historical development is perfectly depicted in this museum. To appreciate the shows in sequential order, begin with the presentations behind the ticket counter and work your way around clockwise. The highlight of this museum is the gigantic Ratu Finau which is the island’s last double-hulled kayak famed to be over 13 meters long.

Delicacies in Fiji: Of the 333 islands, only 100 islands are inhabited which carries a total population of 9,00,000. Due to such a demography in its population, it boasts a multicultural and multi-racial society. The cuisine reflects this diversity and many of the dishes. E.g. Indian dishes now differ from the original recipes and have changed over the past century or so since Indo-Fijians.

These dishes were brought over by the English colonial government to work in the sugar cane farms in the 1800s.

Suva Municipal Mark

et

s

oka t a g i S

une D d an

S

Taveu ni

Hill Fo

rt

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Delicacies in Fiji: Of the 333 islands, only 100 islands are inhabited which carries a total population of 9,00,000. Due to such a demography in its population, it boasts a multi-cultural and multi-racial society. The cuisine reflects this diversity and many of the dishes. E.g. Indian dishes now differ from the original recipes and have changed over the past century or so since Indo-Fijians. These dishes were brought over by the English colonial government to work in the sugar cane farms in the 1800s.

Lovo is a conventional Fijian method of cooking using an underground oven with hot stones. The common foods cooked in a lovo are root vegetables- whole taro or cassava; meat-marinated pork, whole chicken, and even fish. The food is prepared beforehand and wrapped in foil before placing it in hot stones in the lovo pit. It is covered and cooked for 2 to 3 hours.

Here are the delicacies:

Conclusion:

1. Curry chicken:

So, one thing is for sure, Fiji Island is one hell of a place for an exotic holiday. You'll get all types of scenery over there.

From beaches to mountains to caves, to forts, to museums, and whatnot! Food is exceptional too with a whole lot of delicacies to choose from. A variety of local-made food you'll wish to extend your stay by a day or two to explore more about the food, culture, and history of the place. Not to forget the wildlife, foxes, whales, turtles, and much more. One can find different kinds of animals in the deep forests who are enthusiasts of it. All in all, Fiji falls under the "must-visit" category for those who love to experience diverse moods.

This is a popular curry dish for takeaways. It is considered a quick work lunch or an easy-to-make meal. A whole chicken is used and chopped into bite-sized pieces with bone-in with skin intact for added flavor. The delicacy can range from mild to extra spicy and is usually served with rice or roti.

2. Kuita Vakalolo: This Fijian dish is popular in the ocean-going provinces and is welcome at any feast. The dish contains octopus and is generally cleaned fully and made by experienced cooks. The octopus is chopped into manageable pieces and then steamed into thick coconut milk with onions, tomatoes, and chilies for a couple of hours. This thick savory stew is then served with taco, cassava, or kumala.

3. Lote: A popular simple dessert made from pumpkin, bananas (optional), and coconut cream. The pumpkin is peeled cut in 1-inch cubes and boiled in sugared water for sweetness. The pumpkin is mashed and mixed up with bananas. The fresh coconut milk is also incorporated then the dish is cooled in the refrigerator. It is served with ice cream or just like that.

4. Vakasikera (Shredded Cabbage with Fish in Coconut Milk): This is a dish from Lau province and is famous for events or just a simple home-cooked meal. It is made from shredded bitter mustard cabbage soaked in salted water for 2 to 3 hours.

It is then squeezed dried and placed in a large bowl with chopped onions, tomatoes, and chili peppers. Crispy fried fish is crumbled on top and then mixed with fresh coconut milk. It helps to enhance the taste.

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5. Lovo food:

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Overview: Wiz is a cloud security startup. The company's platform analyzes computing infrastructure hosted in AWS, Azure, GCP, and Kubernetes. According to the information of 2023, Wiz employed over 650 employees, with a maximum of sales and marketing personnel. The individuals are scattered across North America and Europe while most engineering individuals are based in Tel Aviv, Israel. The company partners with Amazon Web Services (AWS), Google Cloud, Azure, Alibaba Cloud, and VMware. With their visionary and talented team, they are on a mission to help organizations create secure cloud environments that accelerate their businesses. As fraud and hacking have increased these days, securing your personal or organizational information has become extremely vital these days.

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,how simple and catchy to know that your existence has been admired by some brand! L’Oreal is dedicated to empowering every woman in society and providing solutions to anti-aging, skin issues, hairfall problems, etc.

With the change of the seasons and generations, beauty standards keep evolving and every brand needs to cope with the customer requirements.

L’Oreal has captured the essence of elegance and innovation in the industry and become a global giant. In this article, we embark you on the journey of an international brand to understand its various marketing strategies, and the challenges it faced and know how they contributed to its success. From humble beginnings to becoming a powerhouse in cosmetics, L'Oreal's story is one of resilience, challenges, and strategic brilliance.

Humble Beginning L’Oreal, an international beauty brand ruling the cosmetics industry is inventing new standards for female customers worldwide. It gives access to the best cosmetic products in quality, efficiency, and safety. Established in 1909, L’Oreal has become a leading brand with 68,000 employees working in 130 countries and earning revenue of €20.3 billion. It uses traditional recruitment tools to find the best talent in the market and reshapes the leadership qualities through them. In areas like logistics and finance, the brand faced a challenging situation in recruiting, senior, earlycareer professionals, and experts. Usually, many companies target the population looking for a job, however, L’Oreal focused on passive candidates and created its brand value in the market. To attract the best talent and build its employer brand for future candidates applicant, the company developed its online presence.

For better and faster recruitment the company used the LinkedIn platform and reached up to potential candidates. It started increasing its visibility through social ads which include offsite campaigning, link ads, and carousel ads. Moreover, the company implemented its marketing strategy on social media platforms like Instagram and Facebook. It took advantage of Christmas and New Year occasions and showed how the right marketing at the right time can be reflected in increasing its revenue in the last quarter of the corporate companies. By placing targeted ads, L’Oreal was able to generate clicks and sales at the same time which proves that its timing to run ads was accurate.

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Ÿ A model based on listening and engaging

L’Oreal’s Social Media Marketing Strategy is focused upon : Ÿ Improving Customer Experience Management According to Marc Duquesnoy, Social Media Performance Director, L’Oreal, “We had 120 tools to manage social networks and we did some streamlining to migrate to Sprinklr in every country by involving 3,000 users with 35 brands in 75 countries. Sprinklr is the foundation of our social media strategy. It is our backbone.”

Every single customer-facing department was targeted and community managers were trained to strengthen their roles. Moreover, its social media marketing strategy increased its autonomy and responsibilities.

The ‘Listen-to-engage’ campaign was run by L’Oreal’s digital team to understand customer expectations and better serve them.

The model consists of the following things: 1. Monitor brand reputation and collect insights from customers to track the product marketing. Catering to this, it is important to listen to all social media channels, blogs, news, etc.

2. Publishing the content on the social media accounts of the brand and building engagement with customers. Community managers find Sprinkler’s social listening capabilities interesting to trace the interesting conversations and react to them in a personalized way.

3. Detecting influencers to deploy a brand ambassador program.

4. Customer care across social channels

Listen

Customer Care

Publish & Engage

LISTEN TO ENGAGE

Inuencers

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Being the only cosmetics company to earn more than one brand franchisee, L’Oreal is a Francebased global cosmetics company. With a market share of 16.8 percent, it has remained the global brand across the industry.

Road to Success

Focus areas:

1.

2.

3.

4.

Skin Care

Hair Care and Colour

Fragrance

Colour Cosmetics

L’Oreal started an extraordinary and legendary advertisement for hair color, “Because, you are worth it”. The advertisement was diversified into a wide range of beauty products across the USA, South Asia, the Far East, Russia, etc. The company started expanding globally by introducing Maybelline in the USA, whose tagline was, “Maybe she’s borne with it.” The brand was popular for various lipstick products and nail polishes in the USA. By adding the tagline “Urban American Chic”, the company promoted its products. L’Oreal acquired Maybelline in 1996 when the brand lost its focus and equity. It was extended to the Japanese market and captured nearly 56% of the market outside the USA. By acquiring different brands, it is collaborating with the national culture and diversifying its portfolio which is part of its long-term growth strategy. With the help of research centers in New York and Paris, L’Oreal attained 493 patents registered in the name of the company in 2001. Challenges and Solutions

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Key Takeaways 1. L’Oreal owns 36 brands worldwide and continues to acquire famous beauty brands like Maybelline New York, a leading beauty product.

2. Its other acquisitions and mergers include Granier, NYX Professional Makeup, CeraVe, Redken, etc.

3. Since its establishment, L’Oreal has kept buying its competitors which are highly desirable brands, and increases the scope of its product offerings.

L’OREAL OWNS BRANDS WORLDWIDE

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Challenges and Solutions Before becoming a global brand, L’Oreal faced severe challenges in its journey that proliferated its presence at the international level. Keeping different brands in one basket was one of the biggest issues the company faced in its early years. However, the company built its strategy to deal with it and constructed good brand management. Hitting the right target audience at the right time with the right product is the solution that the company came up with. Celebrities from different cultures were hired for advertisement and promotion. Furthermore, the company has an efficient R & D department on which the company spends at least 3% of its revenue every year.

Middle-aged and working women are the main target audience of the company and established educational centers to create awareness about its products in various countries and conducted various programs regarding hairdressers. By providing a wide range of products, the company opted for the complete makeover. L’Oreal has established long-term positioning within the minds of teen-age girls and working women. Due to its science-based products, it is the only company that is known as a scientific beauty company.

L'Oreal's strategic acquisitions have helped the company to catch a market cap of nearly $227 billion, with annual sales of $38 billion.

Customer Experience Management L’Oreal Paris gave access to deep customer experience management based on their unique journey, regardless of the device they use. However, mobile devices lack responsive design and their complicated time-consuming management activities could be problematic. It is been claimed that customers using L’Oreal products for a long are diagnosed with cancer including hair and skin problems. CO2 emissions during its manufacturing have raised issues over the sustainability of the brand. Its efforts have been drawn out in its ‘For the Future’ program, launched in 2020 to address specific objectives, such as reducing all GHG emissions by 50 percent per product by 2030.

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For more than 100 years, customers have believed in the products of the L’Oreal Group. It is fulfilling the requirements of customers for performance and quality and is committed to giving the best cosmetics products. Quality is a global commitment upheld by the entire company and all of the Group's brands worldwide. The company guarantees packaging quality and safety with the help of its packaging and development teams. The packaging of the product is designed and approved through formula design, and the company checks its stability, compatibility, and dispensing system.

Lessons of Worth For many decades, L’Oreal has emphasized its mission to increase its self-worth. It has dedicated its “Lessons of Worth” dedicated of the self-esteem of every woman and gives voice to celebrities from various cultures and their opinions about the beauty standards of women. Whether it is lipstick that empowers you to be the best version of yourself or a nourishing act of self-care to boost your confidence, L’Oreal is there to encourage every woman. With the help of the ‘Lessons of Worth’ campaign, the company asked every woman to embrace their character. It included various celebrities like Kate Winslet, Helen Mirren, Camila Cabello, Jane Fonda, etc.

From making shampoos and serums to lipsticks, L’Oreal has made a long journey, and if you are willing to build your own brand in the future, here are some lessons you should learn from it: 1. Create Opportunities To establish your brand, rather than waiting for the best opportunity, it is always recommended to create your opportunity. Through L’Oréal Women of Color Think Tank, the company made connections with women of all ethnicities and celebrate diversity. The initiative gave a competitive edge to the company and raised its authenticity among the customers. The company took models of natural hair to promote the brand.

2. Be brave to make out-of-the-box decisions As you know the beauty industry is growing continuously, it is important to be brave enough to come up with next-generation life-changing decisions. When your target customers are mainly women, it is important to break the stereotypes and make them feel empowered through your brand. That’s how you create truly disruptive, superior, and addictive beauty experiences for your consumers.

3. Being hungry and ambitious At L’Oreal, employees are asked to stay creative and encouraged to be curious all the time to oppose the status quo and be never satisfied. The company has developed various serums, lotions, cleansers, creams, and face masks to deal with antiaging and enhance brightening, shine control, hydration, etc.

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T

he Mt. Everest. Imagine yourself looking at it with the sound of a cold breeze gushing over your ears. The serenity, the calm, witnessing each breath of yours as you keep staring at the peak, and simultaneously feel a bit scared as you want to return home safe. In the midst of all this, your group head calls out to you, and BOOM.. you're out of your thoughts. Cursing him in your mind you start climbing while you gasp for breath. As you keep walking, you feel a numbness in your lower limb as you're in extreme cold conditions. A fellow climber approaches you from behind and asks about any stories you've heard about Mt. Everest. You say no, as you aren't in the mood to strike up a conversation with anyone at the moment.

The fellow climber increases pace to approach another person ahead and overhear him asking the same question to that person and you just shake your head in irritation. As you keep walking, gasping continuously, the group head announces to halt right there in your respective positions for a short break. Some days before your trek to Mt. Everest, you remember you'd read about the Green Boots, and the controversy surrounding it. People have also told you that there are some horror stories which prevail on the mountain. Scared of your thoughts you swallow your saliva to wet your dried throat. While you're resting your group head yells, "Guys, we're going to the Northeast ridge of Mt. Everest tomorrow to see the Green Boots. All of you be ready tomorrow at 4.30 AM".

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But, what exactly is this thing called Green Boots?

•

Story 1:

Green Boots is the body of an unidentified climber who was wearing green Koflach boots on the day he and two of his colleagues attempted to climb Mt. Everest. Tsewang Paljor is believed to be the name of the person who was wearing green boots on that day. A total of eight climbers died in the Everest Disaster in 1996. Five climbers from two mountaineering companies and three climbers from the Northeast route were on the list of the deceased. All these 8 people were caught in a blizzard, while they were attempting to summit.

•

Story 2:

Another possibility is raised in line with the green boots theory. The green boots are also anticipated by Dorje Morup, a climber in the group. In a 1997 article titled "The Indian Ascent of Qomolungma by the North Ridge" was published in the Himalayan Journal. P. M. Das, the deputy leader of the journal wrote that- by the lights of their head-torches at 19:30- two climbers were spotted coming down. Unfortunately, they couldn't be seen later. On the next day, the leader of the second summit group radioed the base camp that he'd witnessed Morup moving slowly between the First and Second Steps. He had refused to wear gloves over his frost-bitten hands.

More often than not, there are horror stories revolving around such famous scenic beauties. The tallest mountains are surrounded by haunting tales. Mt. Everest and K2 are no exceptions. These 8000-meter peaks have a dark side for climbers. We also get to hear stories of hardships, defeats, and deaths on the summit. The environment up there on the hill is somewhat unpleasant.

For climbers, death is a constant possibility. More than 220 people have died while climbing Everest and have not been retrieved. As the circumstances aren't that favorable, many bodies lie over there, frozen. The hill is sometimes referred to as a high-altitude cemetery due to the bodies lying over there.

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Let s Go Through Some Mysterious And Creepy Events On The Mt. Everest: 1. Sleeping beauties: The sight on the Everest is appalling. Not only due to the environment but also because of the hundreds of frozen corpses. Carrying a body down is dangerous and expensive, so most of them are simply left on the mountain only to be converted into mummies. The most famous body is the sleeping beauty. Their actual name is Francys Arsentiev, she was a Hawaiian woman, the first female to scale Everest without the use of supplemental oxygen. But, she became exhausted from oxygen deprivation and collapsed on the slope.

2. The Vanishing Snowboarder: Imagine riding down on a snowboard on Everest. Yes, this is true. A person named Marco Siffredi did this adventure as he rode down to Advanced Base Camp at North Col. Then he rode down the Norton Coulior for two hours. The following year he wanted to achieve something more. So he decided to tumble down the more challenging Hornbein Couloir for two hours straight. The local Sherpas tried their level best to persuade Siffredi to not go as he was exhausted but he went anyway, to never return.

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3. Everest Rainbow Valley: The Everest Rainbow Valley sounds like a place that is colorful, beautiful, and full of fun.

But in reality, it isn't the case. No doubt the place is colorful, but where do these colors from? A horrible number of deaths of climbers who lost their lives in terms of ascending or descending over the peak. It is a part of the peak that lies in the Everest Death Zone. The place looks colorful because of the jackets worn by the climbers during their voyages.

4. Constant debris: As the levels of global warming are increasing day by day, the snowfall is getting lesser. As a result, the mountain sheds a layer of ice and rock which collapses from the mountain.

Everest isn't a regular mountain, you need to be aware of some technicalities to survive and dodge any stuff that is thrown by the mountain at you.

5. Reaching the summit is an early experience: Many people think reaching the top would be an experience to die for. But, it gives the feel of death in real. You feel way out of help, as no one is around, oxygen levels are minimal, and an unfriendly vibe. The wind adds to the suspense, due to low oxygen levels all you care is about yourself at the moment. You want to reach down safe and sound is what goes on in your mind.

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When Was Green Boots Discovered?

Green Boots was discovered in 2001 for the very first time. The Sherpas initially thought that the body belonged to a Chinese mountaineer who had passed away some 6 months earlier. Quite later it came to notice that the body was of an Indian who passed away in 1996, due to a landslide that claimed the lives of 8 climbers.

Rumors followed that Tsewang Paljor who was a member of the first Indian expedition team that attempted to climb Everest, was Green Boots.

He was a 28-year-old Indo-Tibetan climber from Sakti, a small mountain town in North India. He was a climber, and a border officer grown up in the Himalayas. Due to his job as a border police, he was pretty confident about himself in successfully climbing Everest. Not only reached the summit, but he aimed to become the first Indian to climb Everest from the North side. Despite being informed that the weather conditions are worsening up there, Paljor and two of his co-workers decide not to give up. The rest is history which we know in the name of Green Boots.

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Conclusion: As we have tried our best to unlock the mystery behind Green Boots, we hope NOT to witness any more such incidences. A request to all mountaineering enthusiasts: please follow all the safety precautions and come back safe. You guys are the pride of the nation and we respect you for your dedication, but safety and precautions also should come into the priority list. The story of the green boots remains a mystery for most of us, but we hope we've cracked it right for our readers. One needs exceptional courage and grit to face dangers like climbing a difficult terrain, but that is what keeps the mountaineers going, isn't it? Adrenaline levels shoot up just by the thought of it! To the mountaineers reading this article, climb that mountain you aspire to, but be safe, follow instructions, no impulsive decisions, and do not underestimate the weather. All the best and happy climbing!!!

TIPS

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S FOR CREATING A STUNNING BOOK COVER FOR YOUR EGNANCY BOOK The saying, “Don’t judge a book by its cover,” may hold true in some situations, but when it comes to actual books, the cover is often the first thing that attracts readers. This is particularly true for a pregnancy book, where the visual appeal of the cover can significantly influence a potential reader’s decision to pick it up.

what visuals and colors resonate with them. Are they looking for something serene and calming, or do they prefer vibrant and energetic designs? Knowing your audience’s preferences will guide your design choices and make your cover more relatable.

2. Capture the Essence of Pregnancy

Creating a stunning book cover with the help of free book cover templates for your pregnancy book is not just about aesthetics; it’s about conveying the essence of your content and connecting with your target audience. Here are some valuable tips to help you design a book cover that not only looks beautiful but also effectively communicates the message of your pregnancy book.

1. Know Your Audience Understanding your target audience is the foundation of creating an appealing book cover. In the case of a pregnancy book, your audience is likely to be expectant mothers or couples planning to start a family. Consider

A great book cover encapsulates the essence of the content within. For a pregnancy book, this could mean incorporating symbols associated with pregnancy, such as baby booties, a pregnant silhouette, or ultrasound images. Consider using images that evoke emotions related to the journey of pregnancy – joy, anticipation, and love. When potential readers look at your cover, they should get a sense of what the book is about and feel a connection to the subject matter.

3. Choose a Striking Image The visual element of your cover is paramount. Invest in a high-quality, professionally shot image that becomes the

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focal point of the cover. This could be a heartwarming image of an expectant mother, a family, or a symbolic representation of the miracle of life. Ensure that the image is clear, sharp, and relevant to the theme of your pregnancy book. A striking image will grab attention and entice readers to explore the content inside.

4. Optimize Typography The typography on your cover plays a crucial role in conveying information and setting the tone. Choose fonts that are easy to read, especially in thumbnail size, as many readers will first encounter your cover online.

Experiment with different fonts to find one that complements the overall design and aligns with the message of your pregnancy book. Consider the size, spacing, and color of the text to ensure it is legible and visually appealing.

5. Harmonize Colors Color psychology is a powerful tool in design. Different colors evoke different emotions and associations. For a pregnancy book, soft and pastel colors like light blues, pinks, and greens often convey a sense of tranquility and hope. However, if your book has a more energetic or motivational tone, you might opt for brighter and bolder color choices. Ensure that the color palette you choose complements the theme of your book and resonates with your target audience.

8. Be Consistent with Branding If you have an established author brand or series, it’s crucial to maintain consistency across your covers. Consistent branding helps readers recognize your work and builds trust.

Use similar fonts, color schemes, or thematic elements that tie your pregnancy cover to your existing body of work.

This not only reinforces your brand but also makes your books easily identifiable to your readership.

9. Consider Different Formats Keep in mind that your book cover should be versatile and look appealing across various formats. Whether it’s a physical book, an e-book, or an audiobook, your cover should adapt to different dimensions and resolutions. Test the scalability of your design to ensure that it remains visually striking in both print and digital formats. This adaptability is especially crucial in today’s diverse publishing landscape.

10. Hire a Professional Designer If you’re not confident in your design skills, consider hiring a professional book cover designer. A skilled designer can bring your vision to life, ensuring that your cover meets industry standards and stands out among competitors. While there are many tools available for DIY cover design, investing in a professional designer can make a significant difference in the overall quality and marketability of your pregnancy book.

6. Keep It Simple While it’s tempting to incorporate various elements into your book cover, simplicity often works best. A cluttered design can be overwhelming and may not effectively communicate your message. Focus on a few key elements that represent the essence of your pregnancy book. A clean and uncluttered design not only looks more polished but also allows for better readability, especially in a thumbnail format.

7. Test with Your Audience Before finalizing your cover, consider getting feedback from your target audience. This could be done through social media polls, surveys, or focus groups. By involving your potential readers in the decision-making process, you gain valuable insights into what resonates with them. Pay attention to their preferences regarding colors, images, and overall design. Testing with your audience ensures that your book cover is not only visually appealing to you but also to the people you want to reach.

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In conclusion, creating a stunning cover for your pregnancy book involves a combination of artistry, market research, and understanding your audience. By focusing on the key elements mentioned above, you can design a cover that not only looks visually appealing but also effectively communicates the essence of your content. Remember, your cover is the first impression your book makes on potential readers, so make it count!

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