The Most Successful Business Leader to Watch Out for 2023

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BLOG Grok: Ai’s New Avatar

UPSHOT Journey to the Trans-Himalayan Jewel: Mustang Valley

ARTICLE Savings Challenge: Understanding the 100 Envelope Method

The Most

CASE STUDY Hermes: Crafting Success in the World of Luxury Fashion

Vincent

SUCCESSFUL BUSINESS LEADER

LaRocca

to Watch Out for

CEO | CyberSecOp

2024

A Seasoned Cyber Security Expert offering Panoramic Cyber Security Consulting Services Globally

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From Editor’s Desk

Dear Esteemed Readers, Greetings and welcome to the latest edition of The Enterprise World! It is with great enthusiasm that we present to you our cover story for this month's issue, titled "The Most Successful Business Leader to Watch Out," featuring none other than Vincent LaRocca.

Vincent LaRocca stands as an exemplar of leadership excellence, with a track record that speaks volumes about his visionary approach, strategic prowess, and commitment to innovation. In this edition, we dive deep into the professional journey of Vincent LaRocca, unraveling the principles and insights that have propelled him to the forefront of the business world.

As a publication committed to highlighting outstanding achievements and thought leadership, we are honored to showcase the accomplishments of Vincent LaRocca.

His story is not just about individual success but serves as an inspiration for aspiring leaders and entrepreneurs seeking to make a meaningful impact in their respective industries.

This issue goes beyond the headlines and corporate achievements; it provides an intimate look into the mind and strategies of Vincent LaRocca, offering readers a unique perspective on the dynamics of successful leadership. Our aim is to not only celebrate his accomplishments but also to distill lessons and wisdom that can contribute to the growth and success of our diverse readership.

We invite you to immerse yourself in the pages of this edition, where each article and feature is crafted to provide valuable insights, spark inspiration, and foster a deeper understanding of the evolving business landscape. Thank you for being a part of The Enterprise World community, and we trust that you will find this issue both informative and engaging.

Here's to the success of Vincent LaRocca and to the continued exploration of innovative ideas that shape the future of business!

Best Regards

Shalmali W.

The Enterprise World, 1985, Henderson Rd, Columbus, Ohio, 43220

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Meet an ingenious leader, Vincent LaRocca, who has successfully disrupted the cybersecurity industry with next-generation cybersecurity consulting, helping organizations build cyber resilience from the inside out.

He serves as the CEO of Cyber Security Operations Consulting Firm (CyberSecOP), Chairman of BNI Organization Group, and was a former IT executive at IBM. CyberSecOp is a leading CMMCAB RPO & ISO 27001 Certified provider of security solutions and services for the world’s most security-conscious agencies and organizations.

As CEO, he orchestrates the company’s support of corporations and government agencies worldwide in cyber security, secure mobility, and identity management. Vincent has been with the company since 2001, operating under the company name INSC; and is a leading voice in bringing together the private and public sectors to address cybersecurity issues.

LEADERS IN SPOTLIGHT

For the cover read about

CONTENTS

12

Vincent LaRocca

UPSHOT

Journey to the Trans-Himalayan Jewel: Mustang Valley CASE STUDY Hermes: Crafting Success in the World of Luxury Fashion

20

34 BLOG

Grok: AI’s New Avatar Savings Challenge: Understanding the 100 Envelope Method WIX

46 Article

42 PRODUCT REVIEW

28

NEWS Spirit Airlines and JetBlue Forge Ahead with Merger Plans, Shares Surge Amid Legal Challenges READ MORE

Namibian Telescopes Uncover Origin of Galactic Super-Energetic Particles An assemblage of telescopes in Namibia has successfully traced the source of some of the most energetic particles produced by the Galaxy, shedding light on a century-old mystery surrounding cosmic rays.

The groundbreaking findings, unveiled on January 25 in Science, mark a significant step forward in unraveling the origins of these fast-moving atomic nuclei and particles that consistently bombard Earth’s upper atmosphere.

Researchers at the High Energy Stereoscopic System (HESS) played a pivotal role in this discovery, pinpointing the origin of a region within the Manatee Nebula. This nebula serves as the locus where matter expelled by a black hole undergoes acceleration to nearly the speed of light.

Sera Markoff, a theoretical astrophysicist at the University of Amsterdam, lauded the information produced by HESS, emphasizing its incredible value for those engaged in modeling astrophysical jets and comprehending their internal composition, propagation, and evolution.

READ MORE

In a strategic move to appeal a federal judge’s ruling against their proposed merger, budget carrier Spirit Airlines and JetBlue announced on Monday that they are steadfastly committed to pursuing their $3.8 billion deal, despite facing antitrust challenges. The decision comes after U.S. District Court Judge William Young blocked the merger on grounds of potential reduced competition, causing Spirit Airlines shares to plummet by over 45%.

JetBlue’s General Counsel, Brandon Nelson, reassured staff in a note on Friday that the merger agreement with Spirit remains in effect, emphasizing that the appeal is a standard procedure mandated by the merger agreement.

The appeal signals the airlines’ determination to overcome legal obstacles and proceed with creating the country’s fifth-largest airline, a move that had initially sparked excitement in the market.

The stock has shown signs of resilience Judge Young, in his decision on January 16, expressed concerns about the impact of the merger on competition and consumers. He highlighted JetBlue’s plans to convert Spirit’s planes to the JetBlue layout and charge higher average fares, stating, “The elimination of Spirit would harm cost-conscious travelers who rely on Spirit’s low fares.”

French Regulator Imposes 32 Million Fine on Amazon’s Warehouse Operator for Intrusive Surveillance

READ MORE

The local operator of Amazon’s warehouse operator in France is facing a substantial €32 million ($35 million) fine from the French Data Protection Authority, known as CNIL, for employing what has been deemed an “excessively intrusive” surveillance system to monitor its workers.

In a statement released on Tuesday, CNIL disclosed that Amazon France Logistique provided warehouse staff with scanners that meticulously recorded their periods of inactivity and the speed at which they completed specific tasks, such as retrieving or shelving items. The regulatory body deemed the scanner system excessive, citing concerns that it measured work interruptions with such precision that it potentially compelled employees to justify every break or interruption.

Employees take sufficient time to follow safety guidelines Amazon responded with a statement posted on its European Union site, expressing strong disagreement with CNIL’s conclusions and reserving the right to file an appeal. The e-commerce giant emphasized that Amazon’s warehouse operator management systems, including surveillance measures, are industry standards crucial for ensuring the safety, quality, and efficiency of operations, as well as tracking inventory storage and package processing promptly.

COVER STORY

Vincent CEO | 12 | January 2024

LaRocca

A Seasoned Cyber Security Expert offering Panoramic Cyber Security Consulting Services Globally

M

eet an ingenious leader, Vincent LaRocca, who has successfully disrupted the cybersecurity industry with nextgeneration cybersecurity consulting, helping organizations build cyber resilience from the inside ou t.

He serves as the CEO of Cyber Security Operations Consulting Firm (CyberSecOP), Chairman of BNI Organization Group, and was a former IT executive at IBM. CyberSecOp is a leading CMMC-AB RPO & ISO 27001 Certified provider of security solutions and services for the world's most security-conscious agencies and organizations.

As CEO, he orchestrates the company's support of corporations and government agencies worldwide in cyber security, secure mobility, and identity management. Vincent has been with the company since 2001, operating under the company name INSC; and is a leading voice in bringing together the private and public sectors to address cybersecurity issues.

A Record of Vincent's Professional Journey Vincent LaRocca is an accomplished information technology professional with over 25 years of experience in the high-tech industry, providing managed security services and managed IT services for SMB to Fortune 500 companies. His keen business acumen spans across P/L, revenue growth, negotiation, presentation skills, resource allocation, strategic business development, and delivery methodologies.

Vincent, fondly known as Vinny, had early career success working for IBM and EMC where he spearheaded new initiatives in data migration, business continuance, systems implementation, and best practice management. It was at that point that he started to contemplate the idea of starting his business with a friend, quickly realizing that between the two of them, they had six or seven clients, so they started an MSP called Innovative Network Solutions.

It was about six years ago when the duo realized that MSPs could not serve as both the Technical and Cyber Security Governing body for an organization, so it was time to launch an MSSP that would only focus on Cyber Security and Cyber Security compliance. With Vincent's experience and sales success, he built out the organizational structure of the company but needed help with the nuts and bolts of Cyber Security.

Fortunately, those services were in high demand and the timing was perfect to partner with Jeffery Walker who had a strong Cyber Security background. Together, they created an MSSP working in partnership with small to Fortune 500 customers.

Identifying the right partners has been one of the key achievements of Vincent's entrepreneurial journey. He adds, “I have seen many organizations fail because partners or executives were not on the same page. I was fortunate enough to team up with some great individuals to build several successful organizations without ever acquiring any debt.”

www.theenterpriseworld.com | 13

Unveiling the Responsibilities of an Entrepreneur As a leader and entrepreneur, Vincent believes in taking care of those who participate in the success of one's business. He states, “If you take care of your partners and employees, they will take care of you. It is also important that an entrepreneur understand the industry they play in and the changes that come along with it so they can adapt to those changes to stay relevant.”

Cyber Security has been Vincent's career passion. Before founding CyberSecOp, he held positions of increasing responsibility at IBM, EMC, and Dell. He was CEO of Innovative Network Solutions Corp. from 2010 to 2018. Through these varied experiences, he learned how different players in the industry—like MSSPs and MSPs—can complement each other's efforts.

Vincent is a frequent speaker at industry and government events. He reviews how virtually every organization has employee, health, or financial information and needs at least some basic protections in place to avoid being seen by hackers as lowhanging fruit. More broadly, he seeks to bring the public and private sectors together to address key cybersecurity issues—confidentiality, integrity, and availability.

About CyberSecOp CyberSecOp provides high-end, industry-leading cybersecurity consulting and incident response services for organizations worldwide. It offers highly effective and costefficient solutions that will boost productivity, security, compliance, and digital security. Today, CyberSecOp is one of the world's fastest-growing cybersecurity practices.

The company provides information security governance, auditing, risk management, and protection from cyber threats by implementing frameworks and complying with regulations such as GDPR, NIST, NYSA, CCPA, PCI DSS, HIPAA, SOC2, and ISO 27001.

CyberSecOp provides white glove service to its customers and being ISO 27001 and CMMC-AB RPO Certified provides a unique ability to provide the professionalism and experience of a large, multi-national cyber security agency.

Additionally, CyberSecOp is currently undertaking several activities in the AI and zero trust space, looking to implement solutions, programs, and tools to stay at the forefront of cyber technology and improve the customer experience.

CyberSecOp's priority has always been to provide the best possible customer service, quality, and innovation. The company is honored with t several industry awards that have recognized their efforts and performance.

Ÿ Healthcare Tech Outlook 10 Best Cyber Security Audit Global Advisory Experts (GAE) Recognize Companies Of 2022 CyberSecOp As The Global Cyber Security Advisory Expert Ÿ Healthcare Tech Outlook 10 Best Cyber Security Audit Companies Of 2022 Ÿ CyberSecOp Earns Coveted Spot On CRN Security 500 List For 2023 Ÿ Top 10 Government Cybersecurity Services Ÿ Gartner Peer Insight Ranked CyberSecOp Top 2 Companies—2022 Cybersecurity Consulting Worldwide Ÿ 5-Star Rating Cybersecurity Consulting Firm By Ÿ CIO Application Ranks CyberSecOp Top 10 Cyber Chamber Of Commerce Security Services Ÿ CyberSecOp Recognized As A Top MSSP By MSSP Alert Ÿ

14 | January 2024

M I S S I O N The mission is to make the world a better place; our focus is to move cyber security in the right direction by defending and protecting our clients, customers, and partners from the theft of sensitive data through rapid incident response, cyber security programs, threat hunting, and deployment of protective measures.

CyberSecOp's Mission and Vision V I S I O N The vision is to uplift enterprise security, ensuring condentiality, integrity, and availability beyond best practices.

COVER STORY

“

“I have seen many organizations fail because partners or executives were not on the same page. I was fortunate enough to team up with some great individuals to build several successful organizations without ever acquiring any debt.”

Vincent LaRocca CEO | CyberSecOp

www.theenterpriseworld.com | 15

COVER STORY Meeting the Need of the Hour Today, more than ever, businesses have an urgent need to protect sensitive data, adhere to regulatory compliance, and reduce the risk posed by cybercriminals.

Hence, CyberSecOp has been providing best-inclass cybersecurity assessment, breach management, operations services, and risk management consulting to companies in the U.S. and globally. It also acts as a vCISO (Virtual Chief Information Security Officer).

CyberSecOp is a Managed Security Service Provider (MSSP) that works with mid-market and Fortune 500 firms across industries, specializing in finance/fintech, biotech/health, education and higher ed, manufacturing, and infrastructure.

The company holds an ISO 27001 Certification, the international benchmark for implementing, managing, and maintaining information security within a company. It is also a CMMC RPO (Registered Provider Organization) as authorized by the U.S. Department of Defense.

At the Center lies the Customer CyberSecOp's long-standing success is a measure of being a customer-centric business. The company is deeply focused on its customers' success, and it drives everything it does. To continue providing success for its client base, it is necessary to remain keenly aware of current security risks and implement best practices accordingly.

16 | January 2024

Here are a few key factors to be considered while choosing CyberSecOp: Completed 3,000 incident response engagements caused by every type of data breach.

Operate 24/7 and globally.

Our professional staff hold the highest available designations, like CISSP, CISA, and CISA. Agile and rapid response, unlike larger MSSPs. Highest-level consulting expertise at a reasonable price.

Capacity to negotiate, pay cryptocurrency, and retrieve encryption keys.

“ Vincent adds,

“We always do the right thing for the customer. I consider myself an extension of the client and am pleased that our retention rate is close to 100%.”

Transcending Challenges into Advancements At first, when CyberSecOp began growing fast, the company had to focus on meeting demands and maintaining customer satisfaction while also learning and navigating national and international laws and regulations.

Companies choose CyberSecOp for the breadth and depth of its services and partnerships. CyberSecOp is a proud CMMC-AB RPO & ISO 27001 Certified Organization that runs the whole gamut for compliance and best practices, from external penetration testing to internal auditing.

Vincent advocates for continual learning and rewards his employees for staying current with their craft. Part of that education will come from vigilance Management at CyberSecOp gives through many different venues aligned importance to collaborative working, which is why the company can give the with the FBI, Homeland Security, etc., along with strategic partnerships and best results to its clients with developing in-house expertise across the maximum efficiency. Group work is different standards and regulations. The possible due to a conducive company also looks for passionate environment and the mutual respect leaders and empowers its employees to that everyone in the company has for think outside the box in their quest to each other, leading them to work assist its clients' journeys. synchronously to achieve the organization's goal. Furthermore, CyberSecOp engages its employees in Serving the Healthcare Industry with fun and humorous activities that Diligence balance work stress to offer a comfortable working environment.

CyberSecOp specializes in helping healthcare and ambulatory care organizations protect their patient records. It has a team of experienced security professionals who have a deep understanding of the healthcare industry and the specific security challenges that healthcare organizations face such as phishing, malware, ransomware, theft of patient data, insider threats, and hacked IOT devices.

Bestowing a Collaborative and Comprehensive Work Culture

Vincent's Advice to Budding Entrepreneurs

Just like every other industry, the digitization of data in healthcare is inevitable. If implemented correctly with the right controls, it should help to advance the industry by allowing for more remote/telemedicine, expedited procedures, and findings. In short, Vincent thinks it is a good thing and the company just needs to enforce the controls.

“Do your homework and make sure you understand the risks. It is important to build relationships and alliances to assist you in the areas of your business that may be outside your areas of expertise such as Legal and tax planning.” www.theenterpriseworld.com | 17

20 | January 2024

M

ustang is a Tibetan word that means, “Plain of aspiration”. The Mustang Valley is located north of Annapurna in Nepal and it is very close to the Tibetan plateau (China). It is divided into two parts that are “Upper Mustang” and “Lower Mustang” which was once the former kingdom. The Valley is an isolated and remote place in Nepal. Despite being a remote location, the Valley is visited by thousands of tourists yearly. Most of the people in Mustang live along the banks of the Kali Gandaki River.

Mustang Valley has been a part of Nepal since the 18th century but its location and its status as a ‘forbidden kingdom’ have protected it from the influences of the Western world. Before it became a part of Nepal, this region was part of the Lo Kingdom, so many historical sites are located in the valley.

In the early 1960s, the Khampa people joined with other local forces in the Mustang region and started fighting against the Chinese government. As a result, China requested the Nepali government to restrict the entry of any tourists to the Mustang region as it was a link to Tibet. In 1962, all tourists were banned from entering until 1992, when the doors were reopened to tourists.

In the following article, you will find detailed information on culture, climate, famous foods, how to reach Mustang Valley, and top attractions in the region.

www.theenterpriseworld.com | 21

Mustang Valley is known for its unique culture, history, and geography.

Healing Ritual Culture: A minority of people in Mustang practice Tibetan Buddhism, and there are several monasteries and chortens (Buddhist stupas) in the region. The most wellknown and oldest monastery is the Lo Gekar Monastery.

Mustang is also known for its shamanistic beliefs and practices. The shamans, or bönpo, are highly respected in Mustang, and their healing rituals and ceremonies are an important part of the culture.

Their cuisine is also unique and reflects the region’s geography and climate.

Climate: Mustang Valley has a cool, semi-arid climate, similar to that of the trans-Himalayan region.

The region's daytime average annual temperature is approximately 10.9 °C. It is Located in the shadow of the Annapurna region, Mustang receives about 307 mm of average rainfall each year.

22 | January 2024

Thakalis are the local people of the Thak Khola region of Mustang district in Nepal.

Thakali food consists of dal, bhat, tarkari, (Lentils, rice, and vegetables), with meat for nonvegetarians, and pickles.

Thakali Food

Thakalis are the local people of the Thak Khola region of Mustang district in Nepal.

Thakali food consists of dal, bhat, tarkari, (Lentils, rice, and vegetables), with meat for nonvegetarians, and pickles.

Newari Food

Thakalis are the local people of the Thak Khola region of Mustang district in Nepal.

Thakali food consists of dal, bhat, tarkari, (Lentils, rice, and vegetables), with meat for nonvegetarians, and pickles.

Local Wines

Thakalis are the local people of the Thak Khola region of Mustang district in Nepal.

Thakali food consists of dal, bhat, tarkari, (Lentils, rice, and vegetables), with meat for nonvegetarians, and pickles.

Tibetan Bread Thakalis are the local people of the Thak Khola region of Mustang district in Nepal.

Thakali food consists of dal, bhat, tarkari, (Lentils, rice, and vegetables), with meat for nonvegetarians, and pickles.

FAMOUS FOODS

Khapse Defining the region from the food choices, different people from different ethnicities have different food choices in Nepal. As Mustang Valley is rich in culture and tradition, where different cultural groups are located, you must try the local cuisine of those places.

www.theenterpriseworld.com | 23

How to reach Mustang Valley?

24 | January 2024

To reach Mustang, tourists can take a flight to Pokhara from Kathmandu. From Pokhara, they can take a bus, or taxi, or rent a bike. It takes around 6-8 hours to reach Jomsom, which is the starting point of the Lo Kingdom in Upper Mustang via Prithvi Highway.

Top Attractions in Mustang Region: 1) Kali Gandaki River: The Kali Gandaki River also known as Mustang Khola Nhubine Himal Glacier at the border with Tibet at an elevation of 6,268 metres (20,564 ft) in the Mustang Valley of Nepal. The Gandaki River is the deepest river of Nepal. This river is considered as one of the holy rivers of Nepal.

2) Jomsom Muktinath Trek: Visiting Jomsom can be an unforgettable experience, offering beauty and unique cultural encounters. The trail offers wonderful sights of snow-covered mountains, including the Annapurna and Dhaulagiri ranges. It offers a unique symbol of the Tibetan-influenced culture. The Jomsom Muktinath Trek takes you through the deepest gorge in the world, the Kali Gandaki River Gorge.

3) Muktinath Temple: Muktinath Temple is one of the most important pilgrimage sites in the Mustang area of Nepal. It is also known as the “Place of Liberation”. The temple is situated at 3,800m above sea level and has a unique combination of Hindu and Buddhist architecture. The golden pinnacle of the temple represents the holiness of the place. The temple can be visited by trekking or by road and air transportation. Due to its restricted area in Upper Mustang, the temple needs a special permit for entry. The cultural harmony of Muktinath is a reflection of Nepal’s spiritual diversity.

4) Ghar Gompa: Ghar Gomba, also recognized as Ghar Monastery or Ghar Gompa, is a famous Buddhist monastery situated in the Mustang district of Nepal. Ghar Gomba is situated on a hilltop at an elevation of approximately 3,800 meters (12,467 feet) above sea level. The village of Ghar is situated in the upper Mustang area, which lies to the north of the Annapurna and Dhaulagiri mountain ranges.

5) Marpha Monastery: Marpha Monastery is Located at an elevated place, with calm surroundings, a holy ambiance friendly atmosphere, and impressive architecture. It is also known as Tashi Lha Khang Gompa which was built around 200 years ago and belongs to the Karma Pa sect of Buddhism. This monastery situated in Marpha is revered by Amitabha, Vajrapani, Avalokiteswora, and Guru Padmasambhava Rinpoche.

6) Upper Mustang: It is located in the northwest part of Nepal, on the border with Tibet. Also known as the “Forbidden Kingdom,” Upper Mustang was closed to tourists until 1992 and is rich in Tibetan culture and tradition. It offers an insight into the ancient way of life of the people. The landscape is arid, TransHimalayan, with vast desert plains and spectacular mountain views. The capital city of Lo Manthang is famous for its well-preserved Tibetan architecture and monastic sites. Upper Mustang is a restricted area and requires a special permit to enter. Tourists can visit the Upper Mustang on the trek to explore unique landscapes, orchards, and cultural treasures.

7) Thubchen Gompa: Thubchen Gompa is one of the oldest and most sacred Buddhist monasteries in the world. It is located at the heart of the Mustang Valley in Nepal. It is a classic example of traditional Tibetan Buddhist architecture, built in the Sakya pa style. It is still active today and is still visited by people who believe in Tibetan culture. The walls of the monastery are full of details that tell stories of different times and represent one of the greatest periods of creativity in the history of Tibet. A visit here is a peaceful experience that connects you to the culture of Mustang and to the long-lasting spiritual practices of the people who live there.

MUKTINATH TEMPLE

GHAR GOMPA

8) Bara Gaon: Bara Gaon means 'twelve villages' in Nepali, and it refers to the villages in the region generally known as Lower Mustang 9) Lowa Art Gallery and bookshop: It is the most attractive local Art Gallery of Tanka Art and Mandala Art and Book Store located in the center of Lo Manthang near the main monasteries.

THUBCHEN GOMPA www.theenterpriseworld.com | 25

Questions and Answers related to Mustang Valley: 1) Can you get to Mustang Valley from Nepal?

Ans: It is located in the northern-central part of Nepal and shares a border with Tibet. The most common way to get to the valley is to take a flight to Pokhara's Jomsom airport. However, some people prefer to trek to the valley from different areas of Nepal.

2) When is the best time to visit the valley?

Ans: The best times to visit the valley are during the spring and fall months when the weather conditions are more favorable. You must have a special permit to enter the valley, known as a "Mustang Reservation Area Permit".

3) What are the popular trekking paths in the valley?

Ans: Some of the most popular trekking routes in the valley are the Upper Mustang trek, Annapurna Circuit, etc.

4) Are there any lodgings or tea-houses near the valley?

Ans: Yes, there are guesthouses near the valley that offer basic lodging and meals.

5) What are the top cultural attractions in Mustang?

Ans: It is famous for its ancient monastery, caves, and unique Tibetan culture. Lo Manthang is one of the cultural highlights of the valley.

6) How long does it take to trek to Mustang Valley?

Ans: The trek to the valley varies depending on the route you choose. For the Upper Mustang trek, it usually takes about 10-15 days.

7) Can I hire a guide and a porter for my trek?

Ans: Yes, you can hire a local guide and if necessary a porter for your trek.

26 | January 2024

Conclusion: In short, Mustang Valley is located at 3,840m above sea level in the northwest part of Nepal. It is a unique region with arid Trans Himalayan landscapes, rich cultural diversity, and a majestic environment. It is divided into Upper & Lower Mustang. The region is rich in tradition, topography, and natural beauty.

Muktinath temple is a famous pilgrimage place that attracts devotees from all over the world. Many passes within the area offer wonderful views for trekkers. Cycling enthusiasts are happy to explore the region’s valleys and landscapes on mountain bikes.

Ultimately, the Mustang Valley transcends its borders to become a symphony of natural beauty, culture, and adventure.

Nepal, and the Mustang region in particular, contributes to the beauty of our planet by creating an extraordinary piece of earth.

FOUNDERS

R E V I E W

Roy Reznik

ESTABLISHMENT YEAR:

2020

Assaf Rappaport

HEADQUARTERED:

NYC NO. OF EMPLOYEES:

Ami Luttwak

650 WEBSITE: www.wix.com Yinon Costica

28 | January 2024

Overview: Wiz is a cloud security startup. The company's platform analyzes computing infrastructure hosted in AWS, Azure, GCP, and Kubernetes. According to the information of 2023, Wiz employed over 650 employees, with a maximum of sales and marketing personnel. The individuals are scattered across North America and Europe while most engineering individuals are based in Tel Aviv, Israel. The company partners with Amazon Web Services (AWS), Google Cloud, Azure, Alibaba Cloud, and VMware. With their visionary and talented team, they are on a mission to help organizations create secure cloud environments that accelerate their businesses. As fraud and hacking have increased these days, securing your personal or organizational information has become extremely vital these days.

Pros and Cons: Wiz is a full-stack multi-cloud security platform. It is trusted by security teams all over the world. The company has protected over 5 million cloud workloads securely and successfully. The organization provides products like agentless scanning, foundational risk assessment, graph visualization, and toxic combinations. Wiz connects in minutes via API and achieves full coverage across PaaS resources or virtual machines. It continuously enforces correct configurations across cloud resources and monitors workloads. The IT security industry shows interconnections between technologies running in your cloud environment and immediately visualizes the pathways to breach.

PROS

CONS

Exceptional UI

Provides too much information at times

Provides the needed data and functional processes

Cost-effective

User-friendly

Lacks a paid training and certification program Some dashboards are tricky to understand Compliance modules are limited

www.theenterpriseworld.com | 29

Features: A variety of products with a focus on providing security at all times is the core belief of the Wiz organization. Being a cloud security company, a variety of products according to client's needs are provided to them too. Until now cloud security companies have created thousands of low-priority alerts because they look at vulnerabilities or misconfigurations in isolation.

1. Snapshot Scanning: The system takes a snapshot of each VM system volume and analyzes its operating system, application layer, and data layer statistically with no performance impact.

2. Noise-cancelling alerts: Collapses alerts for related resources into one alert (e.g. multiple VMs part of an instance group or containers from the same image).

3. Remediation workflow: It sends risk alerts to the right people to fix using built-in integrations to Slack, ServiceNow, Jira, and more.

SOME IMPORTANT FEATURES ARE:

4. Extensibility: Built on Wiz's robust and fully documented webhooks and APIs that enable easy integration to any data platform you need.

3. Business Plan: The business plan offers 10 collaborators, 100 GB storage space, a standard marketing suite, standard site analytics, accept payments, and standard e-commerce. The business plan costs Rs. 799/month.

1. Light Plan: The light plan offers just the basics. 2 collaborators, 2 GB storage space, a light marketing suite, and a free domain for 1 year. The price of the light plan is Rs. 199/month.

WIZ PLANS: 4. Business Elite: The elite plan offers 15 collaborators, unlimited storage space, an advanced marketing suite, advanced site analytics, advanced developer platform. With more features added, the business elite plan is up to Rs. 1,599/month.

2. Core Plan: The core plan has 5 collaborators, 50 GB of storage space, a basic marketing suite, a free domain for 1 year, basic site analytics, accept payments, and basic e-commerce. The price of the core plan is Rs. 399/month.

5. Enterprise Plan: This plan offers everything without any restrictions. Unlimited collaborators, multi-site management, single sign-in, dedicated success manager, and much more. The prices are not revealed yet in this one.

30 | January 2024

Customer Reviews: A lot of businesses are using the Wiz cloud security system and seem quite satisfied with it. The features it offers, the amount of information, the User Interface, and plans are very much on-point. A lot of customers are happy about the quick response of the backend team to help in matters of despair.

COMPLETE VISIBILITY OVER MY CLOUD ASSETS AND THEIR SECURITY POSTURE, LIKE MAGIC.” The UX amazingly, it's responsiveness and ability to pack tons of data into a single page. You can see everything you need and if it is not there pre-built, you can just filter out exactly what you are looking for and get the whole picture just via the security graph.

Wiz can dig deep and find connections between components, asses those, and emphasize the critical from everything else. I can prioritize with Wiz with no effort on my part and most importantly I can customize the rules to fit my organization perfectly with unmatched granularity. Lastly, the recommendations are precise.

LEADER IN CLOUD SECURITY MONITORING!” Wiz has helped my team and me gain visibility and context into the security health of our cloud resources. Its recommendations and proactive screening of cyber and cloud vulnerabilities along with tailor-made remediation and preventive actions have helped us stay risk-aware and secure our cloud assets in a single place.

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C A S E S T U D Y 34 | January 2024

CRAFTING SUCCESS IN THE WORLD OF LUXURY FASHION

W

e all dream of owning those popular luxury items, especially from the fashion capitals like Milan, New York, and Paris, where the most reputed fashion brands come from. Every brand has an inspirational story. Have you ever thought about the story behind these brands? The stories of their origin, the cities they came from?

When we talk about luxury, heritage, craftsmanship, and stylishness in ultraluxury leather and silk products, there's one name that easily comes to our mind – Hermes. In this article, we will get to know the story of this unique luxury brand.

Let's go through the deep story of the brand, from selling Haut à Courroies (saddle bags) to Hermès Birkin. In short, let's discuss the origin, history, marketing strategies, and market presence of the brand.

Hermès Birkin bag

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Y

Moved to 24 Rue Du Faubourg SaintHonore in Paris in 1880

Hermes offered items that met society's needs during the interwar period in 1992

First men's ready-to-wear garments were introduced in 1925

The first silk scarf was made with Jeu des Omnibus et Dames Blanches in 1937

Tie was introduced in 1949

The start of success after The Kelly bag in 1956

The first women's readyto-wear collection was introduced In 1967

New Métier, Beauty Creation in 2020

C

A

S

Birkin bag was introduced in 1984

Hermes opened its 19th leather workshop, located in Guyenne (Gironde) in 2021

E

S

T

U

Thierry Hermes founded the company in 1837

D

History of Hermes:

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Challenges Faced By Hermes: 1. Continuous takeover interest from LVMH: The brand has faced persistent takeover interest from rival LVMH, which quietly acquired a 17% stake between 2002 and 2010. This led to a legal dispute, resulting in LVMH selling down its stake. The brand defends its independence through a private holding company with the first right of rejection for family share sales, preventing LVMH takeover.

In 2011, over 50 Hermès successors formed a co-operative named H51, holding 50.2% of shares and assuring not to sell it for two decades. Two family members outside the cooperative also resisted LVMH, ensuring that the brand operates independently.

2. Succeeding in China: The brand is taking a careful and creative approach to enter into China's luxury market. Despite being in China since 1997, they have opened only one store each year since 2015. They plan to make each store a special experience, highlighting craftsmanship and connecting with China's traditions. This is different from the developing shopping culture in Asia. In 2012, they also launched Shang Xia, a Chinese luxury brand that focuses on Chinese craftsmanship. The company keeps its brand exclusive by avoiding flashy displays, logos, and celebrity advertisements that are suitable with the government's restriction on excessive displays of wealth. However, whether this strategy works depends on how Chinese consumers view luxury Products.

3. Strengthening the Hermes brand equity beyond leather and silk: The brand is known for its luxury leather and silk products and is working on strengthening its brand in other categories. For example, its watchmaking division, La Montre Hermès, has a 90-year history but only contributed 3% to the brand's total revenue in 2019. The newly appointed CEO sees potential for qualitative growth but admits it will be a slow journey to establish the watchmaking division.

Similarly, other categories like perfumes and jewelry are growing in sales, but they haven't reached the success levels of the leather and saddlery products division. They aim to build stronger brand equity beyond its traditional strengths in leather and silk.

Strengthening the Hermes brand equity beyond leather and silk

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Y D U

1. Chanel: It is a private company owned by the Wertheimer family and the headquarters of the company is located in London. The brand specializes in women's ready-to-wear clothes, luxury products, and other accessories.

2. Christian Dior: The brand was established in 1946 and controlled and chaired by French businessman Bernard Arnault, The brand is famous for perfumes and cosmetics, watches and jewellery, and fashion and leather goods.

C

A

S

E

S

T

Top 5 Competitors of Hermes:

3. Burberry: The brand was established in 1856 by Thomas Burberry, and the headquarters of the brand is located in London. The brand designs and distributes ready-to-wear garments including trench coats, leather accessories, and footwear.

4. Ralph Lauren.: The brand was established by Ralph Lauren an American fashion designer in 1967 and the headquarters of the company is located in New York. The company produces products ranging from the mid-range to the luxury segments.

5. Prada: It is a luxury Fashion brand established in 1913 in Milan by Mario Prada. It is famous for its leather handbags, travel accessories, shoes, ready-to-wear garments, and other accessories

Hermès Birkin bag

38 | January 2024

Marketing strategies of Hermes: 1. Preserve the brand identity as a luxury brand while adapting to market trends and customer's needs.

4. The brand used social media to show its products, stores, and collaborations.

2. Various marketing strategies like branding with its classic luxurious products, advertisements, campaigns, and collaborations.

5. The brand has also collaborated with Apple to create a limited edition Apple watch for their customers.

3. The brand targets high-net-worth individuals who appreciate the quality of luxury goods

6. The brand's exclusive products help to maintain the brand's position as a symbol of luxury.

Well-known marketing campaigns of Hermes: 1938

Kelly en Perles

J'aime mon Carre Ka Maison des Carres Festival des Metiers

Leather Forever

2011

2015

Hermes Editeur Hermes Horse Exhibitions

2014

2012

Wanderland

2013

2018

Hermesistible

2016

The Gift of Time

Hermes Silk Mix

2020

Hermes Beauty

Hermes Upcycling

2019

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Market Value of Hermes:

As of January 2024, the brand holds a market capitalization of $211.87 billion, ranking as the 49th most valuable company globally. In 2022, it made a worldwide total revenue of approximately 11.6 billion euros and a growth of over 20% compared to the previous year.

11,602

15,000

8,982 2022

2021

6,389 2020

6,883 2019

5,966

5,549 2017

2018

5,202.2

4,841 2015

4,118.6 2014

3,754.8 2013

3,484.1 2012

2011

2,400.8

1.914.3 2009

2010

1.764.6

0

2008

2,500

1,625.1

5,000

2,841.2

7,500

2016

10,000

2007

Revenue in million euros

12,500

FAQs:

Source- Total revenue of Hermès worldwide from 2007 to 2022 - statista

1. What is the Hermes brand best known for?

Ans: The brand is famous for its exclusive handbags.

2. What is the price of a Kelly bag?

Ans: The Iconic Kelly bag comes in various sizes whereas Kelly 20cm would cost around $8,250.

3. What are the most popular Hermes bags in 2023?

Ans: Hermès Birkin 30 en Desordre was the most popular bag in 2023.

4. What is the cheapest Hermes-Paris bag type?

Ans: Aline Bag is the cheapest item worth $1,925.

5. Are Hermes-Paris bags an investment?

Ans: It is the best option if you are looking for the highest ROI on luxury goods.

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SAVINGS CHALLENGE: UNDERSTANDING THE 100 ENVELOPE METHOD

42 | January 2024

S

aving money can sometimes feel like an uphill battle, but a fun approach can change that perception. Enter the 100 envelope challenge, a savings strategy that has caught the attention of many looking to put away a little extra cash. The method is simple engaging, and can lead to significant savings. This article explores how it works and why it’s become so popular.

What Is the 100 Envelope Challenge?

At its core, the 100 envelope challenge is a systematic way to save money over a specific period, typically 100 days.

Participants get 100 envelopes and number them from 1 to 100. Each day, they randomly pick an envelope and deposit the amount corresponding to the number written on it. For instance, if they select envelope number 30, they’ll put $30 into it.

anticipation into the process, making it more enjoyable and sustainable over time.

savings capacity and maintaining financial stability.

Engaging the Community

Potential Savings with the Method The beauty of this challenge is its potential. Participants can save a whopping $5,050 over 100 days if completed successfully. This amount can substantially boost an emergency fund, a nice vacation, or even a down payment on a significant purchase.

Considering the simplicity of the challenge, the potential returns are impressive.

The 100 envelope challenge demonstrates that consistent, small contributions can lead to significant savings over time. It reinforces the idea that even modest daily savings can add to a substantial financial cushion.

Adapting the Challenge to Your Needs

The Appeal: Gamifying Savings Understanding the 100 Envelope Challenge | The Enterprise World One of the main reasons the 100envelope method has become a hit is its game-like nature. Instead of viewing savings as a chore, it becomes a daily surprise. You never know how much you’ll save that day until you pick an envelope. This unpredictability adds a fun twist to the otherwise mundane task of saving money.

Understanding the 100 Envelope Challenge | The Enterprise World Not everyone might be comfortable with the idea of possibly saving $100 in a day. That’s okay! The 100envelope challenge can be adapted to fit various budgets. Instead of $1 to $100, envelopes could be labeled with smaller amounts, such as 10 cents to $10. The primary aim is consistency, making savings enjoyable, and not straining one’s finances.

The gamification aspect of this challenge can be a game-changer for individuals who struggle with traditional savings methods. It injects an element of excitement and

The flexibility of this challenge is one of its strengths. It can be tailored to suit individual financial circumstances and goals. The key is to find the right balance between stretching one’s

One of the joys of this challenge is its communal aspect. Many participants share their progress on social media, encouraging friends and family to join.

This shared experience fosters motivation and accountability.

Watching others succeed can be a strong driving force to stick with the challenge until the end.

Understanding the 100 Envelope Challenge | The Enterprise World The sense of community that arises from participating in the 100 envelope challenge adds an extra layer of motivation. It transforms saving from a solitary endeavor into a collective achievement. The support and encouragement of peers can make the journey more enjoyable and increase the likelihood of completing the challenge.

SoFi states, “These gamified savings techniques provide motivation for you to stash away cash and see your savings account steadily grow.”

The 100 envelope challenge offers a fresh and exciting way to approach savings. By turning the process into a game and potentially engaging with a community, it becomes less about the money and more about the journey. It’s a testament to the fact that even tasks as routine as saving can be revitalized and made enjoyable with a bit of creativity.

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T

here we are again! Wasn’t this your reaction as soon as you read the title?

Everywhere AI has been the talk of the town these days, isn’t it? What is so different about Grok exactly? It is a conversational generative artificial intelligence Chatbot which was developed by xAI. It is advertised as having a sense of humor. A concept developed by Elon Musk as a direct response to the rise of OpenAI’s ChatGPT which was co-founded by him. It is based on the Large Language Model (LLM) technology, just like ChatGPT. It is trained in millions of articles and posts across the web, so it can generate accurate answers for its users.

About Grok AI, the buzz is also that it answers spicy questions that other AIs have rejected to answer. It is said to have wit and a rebellious streak. Have you tested the humoristic side of it?

It is also said that it won’t be a good fit for those who lack a sense of humor. It sounds like an improved version of AI, doesn’t it? This can be more realistic, which will give us the expected and efficient output as per our requirement. The creativity level seems to be enhanced.

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Origin of the Name The word Grok comes from the 1961 science fiction novel Stranger in a Strange Land written

by Robert A. Heinlein. The story revolves around it. It is a Martian word describing a deep understanding. When you “Grok” something it means you become a part of it. You understand the concept with your heart and soul in it, it’s not just understanding it intellectually. Musk is a genius when it comes to naming a venture, we must say!

How does it Work?

The xAI team gave careful attention to crafting a robust framework to facilitate deep learning research throughout the research of Grok AI. System software like JAX, Kubernetes, and Rust were the main elements used to do this.

Particularly, Rust’s superior performance and reliability turned out to be quite fruitful. It is in a refinement stage at this moment, for further evaluation. It is currently developing training programs and interface systems that are trustworthy, efficient, and scalable.

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48 | January 2024

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JANUARY 2024

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