Tommy Hilger: Where Classic Meets Contemporary
Exploring Copenhagen: The City of Cyclists 5 Reasons Why Outsourcing IT Saves Your Business
A Seasoned Leader driving a Positive Change
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Suchita P.
PR & MARKETING COORDINATOR
James H.
BUSINESS DEVELOPMENT EXECUTIVE
Soniya H.
CREATIVE CONTENT EDITOR
Shalmali W.
CREATIVE DESIGN HEAD
Sankalp K.
Ashwini D. GRAPHIC DESIGNER
SOCIAL MEDIA MANAGER
Narendra S.
DIGITAL CIRCULATION MANAGER
Amanda V.
Leadership that inspires Innovation!
Asweturnthepageonanotheryear,itiswithgreatexcitementandpridethatwepresenttoyouourlatestissueof TheEnterpriseWorld:“TheMostInspiringLeaderstoWatchIn2024.”
Intoday’sfast-pacedandever-evolvingbusinesslandscape,leadershipisnotmerelyaboutsteeringacompany towardsprofitability;itisaboutinspiringinnovation,fosteringresilience,andnurturingavisionthattranscendsthe present.Theleaderswefeatureinthisissueexemplifythesequalities,demonstratingremarkableingenuity, steadfastcommitment,andaprofoundinfluenceontheirrespectiveindustries.
2024promisestobeayearoftransformativechangeandgroundbreakingadvancements.Inthisspecialedition,we delveintothestoriesofthoseatthehelmofthistransformation—leaderswhoarenotonlyshapingthefuturebut arealsoredefiningwhatitmeanstoleadinaworldmarkedbyunprecedentedchallengesandopportunities.
Eachprofileinthisissueshowcasesaleaderwhohasnavigatedcomplexitieswithakeensenseofpurposeanda relentlessdriveforexcellence.Fromtechinnovatorsandhealthcarepioneerstosustainabilitychampionsand industrydisruptors,theseindividualsaretheembodimentofvisionaryleadership.
Throughtheirstories,youwilldiscoverthestrategies,philosophies,andpersonaljourneysthathavepropelledthem totheforefrontoftheirfields.Theirinsightsprovideinvaluablelessonsforaspiringleadersandestablished professionalsalike,offeringaroadmapforsuccessinarapidlychangingglobalmarketplace.
Onthecover,wehavefeaturedAbhishekSaurabh(GroupChiefTechnologyInformationOfficerofGlobal MarketingSystemsandLilaGlobal).Abhishekleverageshiscross-industryexpertisetoinspireandempower teams.Heguidesthemthroughdigitaladaptation,tacklingchallengesandshapingthefutureoftechnology.
Wehopethisissueservesasasourceofinspirationandatestamenttotheincrediblepotentialthatlieswithineach ofustodrivemeaningfulchange.Asyoureadthroughthesecompellingnarratives,weencourageyoutoreflecton yourownleadershipjourneyandtheimpactyoucanmakeinyourorganizationandbeyond.
Thankyouforjoiningusonthisjourney Welookforwardtocontinuingtoprovideyouwiththeinsightsand inspirationthatfuelyourentrepreneurialspirit.
Utkarsh D.
Forthecoverreadabout-
Onthecover,wehavefeaturedAbhishekSaurabh(Group ChiefTechnologyInformationOfficerofGlobalMarketing SystemsandLilaGlobal).Abhishekleverageshiscrossindustryexpertisetoinspireandempowerteams.Heguides themthroughdigitaladaptation,tacklingchallengesand shapingthefutureoftechnology
Abhishek’scareerexemplifiesaremarkableascentinIT leadership,characterizedbyablendoftechnicalexpertiseand globalexperience.StartingasaSoftwareEngineerand advancingtorolessuchasAnalyst,SolutionArchitect,he honedhistechnicalskillsacrossawidearrayofindustries, includingservices,construction,utilities,oil&gas, environmentalservices,andmaritime.Hisdiverseexperience intheUnitedStates,UnitedKingdom,India,Norway, Australia,andtheUnitedArabEmirateshasprovidedhim withavaluableglobalperspective.
Witharobusttechnicalfoundation,Abhishekseamlessly transitionedintoleadershiproles,wherehehasexcelledin drivingstrategicinitiativesandfosteringinnovation.His globalperspectiveanddiverseexperiencehaveshapeda visionaryleadercapableofinspiringandleadinghighperformingteamstowardsuccess.
EarlyinAbhishek’sprofessionaljourney,apivotalmoment struckduringadigitaltransformationprojectintheoilandgas industry.Leadingaglobalteamtooptimizeoperationsand enhancecybersecurity,hefacedresistance,outdated infrastructure,andcomplexinternationalfactors.Despite meticulousplanning,progressstalled,andmoraledipped.
Thisadversitybecameacrucible,developinghisleadership philosophy.Heredirectedfromapurelytechnicalapproachto onehighlightingempathyandcollaboration.Abhishek encouragedopencommunication,activelylistenedtohis team,andempoweredindividualstofacilitateownershipanda sharedvision.
Thisexperiencerevealedleadershipaslessaboutcommand andmoreaboutinspiring,promotingcollaboration,and overcomingchallengeswithintegrityandgrace.
10
Abhishek Saurabh
20
Exploring Copenhagen: The City of Cyclists
30 Tommy Hilger: Where Classic Meets Contemporary
40
Mamba Mentality: The Mindset That Can Lead To Better Career & Lifestyle
50
5 Reasons Why Outsourcing IT Saves Your Business
A Seasoned Leader driving a Positive Change ABHISHEK SAURABH
Group Chief Technology Information Ofcer
Overthecourseofnearlytwodecadesandtraversing variousindustriesandregions,Abhishekhasexperienced afascinatingevolution.Initiallymotivatedbyadeepseatedpassionforthetransformativepotentialof technology,heembarkedonajourneydrivenby leadershipaspirations.Witnessingfirsthandtheprofound impactofinnovation,hethengravitatedtowardsrolesthat prioritizedoperationalexcellenceandstrategicexpansion.
However,AbhishekSaurabh’svisiongrewbeyond technology.Herealizedtheprofoundinfluenceof effectiveleadershiponbuildingsuccessfulorganizations andnurturingemployees.Hisdiverseexperiencesin transformingvariousbusinessesanddigitizingthemusing cutting-edgetechnologieshaveshapedbothhis technologicalacumenandleadershipphilosophy.Each rolereinforcedtheimportanceofvisionaryleadership, digitaltransformation,collaboration,andadaptability
Today,asGroupChiefTechnologyInformationOfficer ofGlobalMarketingSystemsandLilaGlobal, Abhishekleverageshiscross-industryexpertisetoinspire andempowerteams.Heguidesthemthroughdigital adaptation,tacklingchallengesandshapingthefutureof technology.
Hisfocusliesinstrategicinitiatives,continuouslearning, andfosteringagrowth-drivenculture.Heisdrivenbya senseofresponsibilitytoenactpositivechangeacrossthe industriesheserves,promotinginnovation,sustainability, andinclusivity
FromSoftwareEngineertoInspiringLeader
Abhishek'scareerexemplifiesaremarkableascentinIT leadership,characterizedbyablendoftechnicalexpertise andglobalexperience.StartingasaSoftwareEngineerand advancingtorolessuchasAnalyst,SolutionArchitect,he honedhistechnicalskillsacrossawidearrayofindustries, includingservices,construction,utilities,oil&gas, environmentalservices,andmaritime.Hisdiverse experienceintheUnitedStates,UnitedKingdom,India, Norway,Australia,andtheUnitedArabEmirateshas providedhimwithavaluableglobalperspective.
Witharobusttechnicalfoundation,Abhishekseamlessly transitionedintoleadershiproles,wherehehasexcelledin drivingstrategicinitiativesandfosteringinnovation.His globalperspectiveanddiverseexperiencehaveshapeda visionaryleadercapableofinspiringandleadinghighperformingteamstowardsuccess.
Abhishek exemplies the following set of central principles that showcase his exceptional leadership:
Visionary Strategist
He sets ambitious and achievable goals, leveraging industry experience and emerging trends to drive innovation and sustainable growth.
He prioritizes active listening, cultivating a culture of inclusivity and psychological safety, and empowering his team to collaborate effectively.
Abhishek embraces change, leading his team with condence and determination through challenges.
He fosters transparency, trust, and alignment through clear communication and open dialogue.
He makes informed decisions by gathering data, consulting stakeholders, and balancing short-term needs with long-term goals.
Abhishek leads by example, recognizes achievements, and inspires his team to achieve excellence.
Abhishek’sdiverseexperienceanddedicationtothesecore principlesmakehimaleaderwhodeliversresultswhile inspiringandempoweringhisteam.
APivotalMomentofForgingLeadership
EarlyinAbhishek’sprofessionaljourney,apivotalmoment struckduringadigitaltransformationprojectintheoiland gasindustry.Leadingaglobalteamtooptimizeoperations andenhancecybersecurity,hefacedresistance,outdated infrastructure,andcomplexinternationalfactors.Despite meticulousplanning,progressstalled,andmoraledipped.
Thisadversitybecameacrucible,developinghisleadership philosophy.Heredirectedfromapurelytechnicalapproach toonehighlightingempathyandcollaboration.Abhishek encouragedopencommunication,activelylistenedtohis team,andempoweredindividualstofacilitateownershipand asharedvision.
Thisexperiencerevealedleadershipaslessabout commandandmoreaboutinspiring,promoting collaboration,andovercomingchallengeswithintegrity andgrace.
TurningSetbacksintoSteppingStones
“Navigating challenges and setbacks in my leadership journey has been an integral part of my career, spanning various industries and geographies,” quotes Abhishek.
Atthestartofhiscareer,Abhisheklearnedthat challengeswerenotroadblocksbutopportunitiesfor growth.Hetransformedsetbacksintoopportunitieswith strengthandadaptability.Facedwithresistancetochange orunexpectedtechnicalhurdles,hethrivedby strategicallyanalyzingproblems,leveragingdatafor solutions,andunitingwithdiverseteams.
Motivational Champion
Data-Driven Decision Maker
Communicator and Collaborator
Adaptable Changemaker
Empathetic Leader
Everyobstaclebecameachanceforcontinuouslearning.Hehonedhisskillsthroughnewtechnologies,expertfeedback,and apursuitofprofessionaldevelopment.Furthermore,clearandtransparentcommunicationacrossalllevelspromotedtrustand alignedstakeholders.
Ultimately,Abhishekrecognizedthateffectiveleadershipisaboutpeople. “By prioritizing the well-being and development of my team members, I’ve fostered a culture of resilience, collaboration, and mutual support that enables us to overcome challenges together,” headds.
LeadershipPhilosophy:ARecipeforSuccess
Abhishek’sleadershipphilosophy,honedthroughdiverseexperiencesacrossindustriesandregions,setshimapartby emphasizingastrategicvisionandhumanconnection.
Bycombiningstrategicthinkingwithadeepunderstandingofhisteam,Abhishekcreatesauniqueleadershipstylethat empowersindividuals,fosterscollaboration,anddrivessuccess.
IgnitingtheTeamwithInnovation
Whenwe(TheEnterpriseWorldMagazine)askedAbhishekinacandidinterviewtoaddresstheimportanceof promotinginnovationandcreativityintheteam,hereplied— “Nurturing innovation and creativity within my team and organization is a fundamental aspect of my leadership approach, rooted in the belief that innovation is the engine of sustainable growth and competitive advantage. Drawing from my experience, I’ve developed strategies to cultivate a culture of growth and creativity within the organization.”
Leading by Example
Motivation starts at the top. Abhishek inspires excellence through his strong work ethic, integrity, and dedication to continuous improvement. Recognizing and celebrating achievements fosters a culture of appreciation and fuels team commitment.
Vision with Empathy
Abhishek enables a shared purpose by actively listening and understanding his team’s perspectives. This empathetic approach builds trust and empowers individuals to contribute their best.
Data-Driven Decisions
Informed decision-making is crucial. Abhishek gathers data, consults stakeholders, and weighs options before making strategic choices that align with the organization’s vision.
Resilience as a Springboard
Challenges aren’t roadblocks but growth opportunities. Abhishek’s adaptability allows him to overcome adversity, inspiring his team to do the same.
Clear Communication, Collaborative Action
Effective communication is paramount. Abhishek prioritizes transparency, ensuring everyone understands goals, priorities, and expectations. Open dialogue and active listening nurture collaboration and drive results.
BuildingaThrivingCulturewithVisionand Adaptability
“Cultivating a positive and inclusive workplace culture is a top priority, as I firmly believe it is essential for organizational success.” quotes Abhishek.
Forhim,apositiveandinclusiveworkplaceisn’tjust anicetybuttheenginefororganizationalsuccess.He leadsbyexample,representingthecompany’svalues inhisinteractionsandsettingthetonefortrustand respect.Investmentinpeopleisessential,with training,mentorship,andcareeradvancement opportunitiesenablingaskilledandengaged workforce.Recognizingthestrengthofdiversity, Abhishekactivelychampionsinclusion.He cultivatesdiversityandinclusivitytodrivechange andsuccess.
“Maintaining a balance between leading with vision and adaptability is essential, particularly in dynamic industries characterized by rapid changes and market disruptions,” assertsAbhishek, balancingaclearvisionwithadaptability.
ATechRevolution
Whenaskedtodescribeanyparticularlymemorable achievementormilestoneinhiscareer,Abhishek replied,—“Thereisamomentineveryleader’s careerthatdefinestheirapproach.Forme,itwas leadingadigitaltransformationinitiative–inthe EnvironmentandWasteManagementindustry,ofall places.”
Thistraditionallyresistantsector,Abhishek explained,wasripeforatechnologicalupheaval.He envisionedacompletemodernizationof infrastructure,processes,andcompanyculture.
“Wedeployedstate-of-the-arttechnologiesusingAI, MachineLearning,IoT,andbigdatatodevelop innovativesolutions.Theseencompassedsmart wastebinmanagement,livefleettracking,job fulfillment,andfacialrecognitionattendance.These weresupplementedbyrobustbusinessanalytics,live reporting,andfinancialforecasts.Byharnessing real-timedata,wemonitoredvariousaspectsranging fromemployeefitnesstofleetpositions,ensuring efficientcoverageacrosstheentirequote-to-order, order-to-cash,andrecord-to-reportcycles.”
Abhishekdescribedacloud-basedplatformwithmobile applications,creatingaseamless,data-drivenoperation.The impactwasundeniable–improvedefficiency,significantcost savings,andacompleteshiftincompanyculture.
“Employeesembracedthenewtools,”hesaid.“Therewasa senseofnoveltyandcollaborationthathadn’texistedbefore.”
Thisaccomplishment,Abhishekconcluded,wasn’tjustabout revolutionizinganindustry.Itsolidifiedhisleadership philosophy–vision,planning,andperseverancearethekeysto drivingchange,eveninthemosttraditionalenvironments.But mostimportantly,itreaffirmedhispassionforpushing boundariesthroughtechnologyandleadership—apassionthat continuestoinspirehimtoday
Hismostrecentworkincludesthelaunchoftheworld'sfirst digitalshiptradingplatform,unveiledin2023,geared specificallytotheshiprecyclingsector.Thesolutionwasaimed torevolutionizetheshiprecyclingindustrybymakingthesales andpurchaseofend-of-lifevesselsmoreconvenient, transparent,andefficient.
BuildingaLegacythroughInnovation,Inclusion,and Impact
Abhishekisapassionateleaderwhoaspirestoleveragehisrole todriveinnovationandleavealastingimpact.Heenvisions himselfasachampionoftechnologicaladvancements,utilizing AI,Blockchain,andotheremergingtoolstounlocknew possibilitiesandpropelhisindustryforward.Operational efficiency,improveddecision-making,andexceptionalvalue forstakeholdersareallcornerstonesofhisdigital transformationvision.
Beyondtechnologicalprowess,Abhishekprioritizesdiversity andinclusion.Hebelievesavibrantmixofperspectives promotescreativityandsuccess.Bychampioningthesevalues, hehopestoinspireotherstocelebrateuniquecontributionsand buildatrulyinclusiveenvironment.
Furthermore,givingbacktothecommunityisparamountto Abhishek.Heseekstoleveragehisleadershipplatformto addresssocialandenvironmentalchallengesthrough mentorshipprograms,volunteerinitiatives,orlocal partnerships.
Intheend, Abhishek-aspirestoberememberedasaleader whotranscendedmerebusinesssuccess.Heenvisionsalegacy ofinnovation,integrity,andpositivesocietalimpact.Through persistentvalues,compassionateleadership,andaclearvision, heisconfidentinhisabilitytodrivepositivechangeforhis industryandthecommunityheserves.
Navigating challenges and setbacks in my leadership journey has been an integral part of my career, spanning various industries and geographies,” “
C o v e r S t o r y
Exploring The City of Cyclists
Acity where urban life seamlessly
blends with nature— Copenhagen. It is a city that combines historic charm, modern sophistication, and vibrant culture. This blend of urban and natural beauty makes Copenhagen a uniquely refreshing city where one can efciently reconnect with nature within the metropolitan environment. Whether you are exploring its iconic landmarks, savoring its delicious cuisine, or simply soaking up its laid-back atmosphere, the Danish capital provides a memorable experience. This delightful city June leave you overjoyed and wanting to come back. In this article, we will explore more about this place.
ClimateofCopenhagen:
Copenhagenhasatemperateoceanicclimate, withcoolsummersandmildwinters.Thecity islocatedinthesouthernpartofDenmark, influencedbytheNorthSeaandtheBaltic Sea.Summertemperaturesusuallyrangefrom 15°Cto25°C(59°Fto77°F),whilewinter temperaturestendtobearoundfreezing, sometimesdroppingbelow.Rainfallisfairly consistentthroughouttheyear,withslightly lessraininlatespringandearlysummer CopenhagenJuneexperiencewindyand cloudydays,especiallyinwinter.Overall,the climateismoderate,makingitapleasant destinationforvisitorsthroughouttheyear
GeographicalRange:
Locatedontheeasterncoastoftheislandof ZealandandpartiallyontheislandofAmager, Copenhagenissituatedattheintersectionof theNorthandBalticSeas.Thecityfeaturesa picturesquelandscapewithcharmingcanals, lushparks,andhistoricarchitecture.
CultureofCopenhagen:
Copenhagenisknownforitsvibrantculture thatcombinesmodernitywithtradition.The cityisrecognizedforitsprogressivemindset, embracingsustainability,innovation,and inclusivity.Thisisevidentinitsbicyclefriendlystreets,cutting-edgearchitecture,and commitmenttorenewableenergy The culturalsceneinCopenhagenisdiverse,with avarietyofmuseums,galleries,andtheaters toexplore,includingtheiconicTivoli Gardens,knownforitsenchantingridesand liveperformances.Theculinaryoptionsinthe cityarealsovaried,rangingfromMichelinstarredrestaurantstotrendystreetfood markets,showcasingCopenhagen'sculinary creativity Withitshistoricstreetsand picturesquecanals,Copenhagenoffersalaidbacksophisticationthatinvitesvisitorsto exploreandappreciateitsrichheritageand contemporaryflair.
Culture of Copenhagen
Famous Places in Copenhagen:
Nyhavn:Theiconicwaterfrontdistrictiswellknownforitscolorful17th-centurytownhouses, vibrantatmosphere,andvarietyofrestaurants andcafes.
TivoliGardens:TivoliGardensisoneofthe world'soldestamusementparks,offering charmingrides,beautifulgardens,andcultural performances.Itisamust-visitattractionfor visitorsofallages.
TheLittleMermaid:InspiredbyHans ChristianAndersen'sfairytale,thebronzestatue oftheLittleMermaidisasymbolof Copenhagenandapopulartouristlandmark.
ChristiansborgPalace:HometotheDanish Parliament,PrimeMinister'sOffice,and SupremeCourt,ChristiansborgPalaceisa magnificentarchitecturalmarvelthatoffers guidedtoursforvisitorstoexploreitsgrand interiors.
RosenborgCastle:BuiltintheDutch Renaissancestyle,RosenborgCastleisa stunningroyalresidencehousingtheDanish crownjewelsandarichcollectionofhistorical artifacts.
NYHAVN
Things to Do in Copenhagen:
CyclingTour:ExplorethecitylikealocalbyrentingabikeandpedalingthroughCopenhagen's extensivenetworkofbikelanes,parks,andwaterfrontpromenades.
CanalCruise:TakearelaxingcanalcruisetoenjoyCopenhagen'spicturesquewaterfront,historic landmarks,andmodernarchitecturefromanewvantagepoint.
VisitMuseums:ExploreDanishart,culture,andhistorybyvisitingrenownedmuseumslikethe NationalGalleryofDenmark,theDesignMuseumDenmark,andtheNationalMuseumof Denmark.
SampleDanishCuisine:ExperienceaculinaryadventurebytryingtraditionalDanishdelicaciesat variouslocaleateries,foodmarkets,andbakerieslocatedthroughoutthecity
ShopatStrøget:ExploreStrøget,oneofEurope'slongestpedestrianstreets,whichislinedwitha varietyofshops,boutiques,cafes,andstreetperformers,providingsomethingforeveryonetoenjoy.
Advice for Tourists:
• BringLayers:TheweatherinCopenhagencanbeunpredictable,soitis recommendedtodressinlayersandbringawaterproofjacket,particularly ifvisitingduringthetransitionalseasons.
• UsePublicTransportation:Copenhagenhasanefficientpublic transportationsystemthatincludesbuses,trains,andthemetro,makingit easytosailacrossthecitywithoutneedingacar
• RespectLocalCustoms:Itisimportanttoremembertousephraseslike "please"and"thankyou"andtobemindfuloflocalcustomsandetiquette wheninteractingwithDanes,aspolitenessandcourtesyarehighlyvalued intheirculture.
• StaySafe:Copenhagenistypicallyasafecityfortourists.However,itis importanttostayalertandtakenecessaryprecautionstosafeguardyourself andyourbelongings,particularlyinbusytouristareas.
• EmbraceHygge:ExploretheDanishconceptof"hygge,"whichfocuses oncreatingacozyandcomfortableatmospheretoenjoylife'ssimple pleasures.Thiscanincludeanythingfromsippingacupofcoffeeata nearbycafetounwindinginaparkwithagoodbook.
FUN FACTS
about this remarkable city:
• Copenhagenisoftendubbedthe "CityofCyclists"duetoits extensiveandwell-designed networkofbikelanes.Overhalf ofthecity'sresidentscommuteby bicycledaily.
• Openedin1843,TivoliGardens isoneoftheworld'soldest amusementparksandinspired WaltDisneytocreateDisneyland.
• Copenhagenaimstobethe world'sfirstcarbon-neutral capitalby2025,showcasingits strongcommitmentto sustainabilityandgreenliving.
• Copenhagenoffersfreecitytours ledbyknowledgeableguides, makingiteasyforvisitorsto learnaboutitshistoryandculture withoutspendingadime.
• Strøget,oneofEurope'slongest pedestrianstreets,isabustling shoppingareafilledwithshops, cafes,andstreetperformers.
INTRODUCTION
After a decade of strong growth, Tommy Hilger Corporation suffered a signicant decline in sales and prots in 2000. Shareholders were worried when the company’s stock price decreased rapidly. That means favorite stock on Wall Street was now facing challenges.
In 1985; the Tommy Hilger brand was established by Thomas Jacob Hilger. He found immediate success by appealing directly to the hip-hop community and expanding its line of products. However; it had grown too popular and lost track of the market. The reduction in the prices negatively impacted the reputation of the company for good quality, while its image needs to be simplied.
In the years 2001 and 2002, the Tommy Hilger brand underwent major challenges which included a decrease in revenue and the departure of some of its top leadership. As the revenue fell down the CEO had to decide on an organic restructuring over regaining the lost ground in the US market.
Today after facing tons of challenges, Tommy Hilger has grown to become an apparel brand with 1,000 stores in over 90 countries worldwide. The company has agship stores in major cities such as New York, London, Paris, and Milan, and is currently actively pursuing Japan and Asia as vulnerable future markets.
This case study delves into the journey of Tommy Hilger, examining its strategic initiatives, marketing endeavors, and global expansion efforts.
Where Classic Meets Contemporary
The success of Tommy Hilger is a result of its distinct brand identity and positioning which have made it outstanding in terms of these two things. This brand has always been associated with classical America brought out by merging oldfashioned preppy looks in a more contemporary manner. The use of vivid colors with fearless stripes alongside its iconography (comprising reds/blues) has made Tommy Hilger manage to capture the taste of its customers everywhere around the world. The company has found its way into the crowded fashion industry by using the image of the American lifestyle that people dream about.
MARKETING AND CELEBRITY ENDEAVORS
Tommy Hilger has made its strategic marketing campaigns and celebrity advocacy its key aspects. For it to be seen clearly by many people and be appealing to different groups of people, this brand connects itself with prominent gures in music, sports, and entertainment. Tommy Hilger made several remarkable associations with artists such as Aaliyah, Beyoncé, The Chainsmokers, and sportspeople such as Rafael Nadal and Lewis Hamilton which have increased its popularity among youthful populations. Besides, Tommy Hilger has stayed popular in showbiz thanks to numerous mentions on television as well as appearances in movies making it an important icon in others' lives.
RetailExpansionandE-Commerce:
TommyHilfigerhasbeentoan aggressiveretailexpansionstrategy, settingupaglobalnetworkofbrand stores,departmentstorecounters,and factoryoutlets.Itsbrick-and-mortar shopsinmajorfashioncapitals worldwide,aswellasitse-commerce site,allowittoreachouttothemarket throughvariouschannels.Tommy Hilfigerisembracingdigitalandhas usedtechnologytomakeshoppingon theinternetmoreconvenient.This includessuggestionsthatare customizedjustforyou,afeaturethat letsyoutryonclothesvirtuallyaswell asvariouspaymentoptionsthatyou canmakewithoutencountering hustles.Furthermore,ithasembraced omnichannelretailingtocaterto changingcustomerpreferencesand prepareitselfforgrowthintheeraof theinternet.
StoryBehindTheBrandTommy Hilfiger:It'sBeginning
TommyHilfiger,theguybehindthe brand,isfromElmira,NewYorkstate hadlivedtherewhilethinkingfor himselfhowhewouldonedaybecome abigmusicianlikehisidolsfromthe 1960s.Herealizedthatthepeoplein thetownwherehelivedneedednice clothessimilartothosewornby famousmusicianElvisPresleyamong othersduringthoseyears.Itwasonly 17yearswhenTommyaftersaving $150earnedfromagasstationjob decidedtopurchasebellbottomsfrom thefamouscityofNewYork, afterwardheandhisfriendLarry Stemermansoldthemtofellowcollege matesintheirlocality.
Sameyearafteropeningthefirstshop named‘People’sPlace’inthe basement,theyinstantlyattractedthe
attentionofyoungesterswhowereinterestedinmusicandfashion,hence makingitgrowveryfast;bythetimeitwasending,theyhadmadesalesthat amounteduptoonemilliondollarstherebyrunningtenotheroutletsaround colleges’vicinity
In1970thingstookadownturn,morecompetitorscamein,theeconomic situationwasquiteproblematic,andgenerallypoorleadershipmeantfailure. ThiswastheyearwhenPeople’sPlacewentintoliquidationandconsequently, alltheoutletsbelongingtheJimmyHilfigerwereshutdown.Lateron,he admittedthathehadlostfocusonthebusinesssideofthings,leadingtothe downfallofhisventure.
The Benets - Delivering A Scalable, Digitally Engaging Buying Experience
ACCELERATING SALES, AND ENHANCING EFFICIENCY
With Couchbase(Couchbase is the NoSQL cloud database platform for business-critical and AI-powered applications), Tommy Hilger has accelerated the sales process. The company is also recording sales increases, with pre-fall sales for the Middle East, Africa, and the Netherlands growing.
Dening the present and future of the showroom:
Tommy Hilger said,” Our Digital Showroom revolutionizes the buying and selling journey for our retail customers and internal sales teams. We are passionate about providing our clients with the best service, experience, and quality. Our Digital Showroom concept completely reimagines the traditional buying approach and establishes a new fashion industry benchmark for business-to-business sales.”
Delivering anywhere, anytime engagement:
With the support of Couchbase, Tommy Hilger can develop and deliver a universally engaging experience regardless of device, location, or connectivity. The company can add, access, and combine data in real-time due to Couchbase’s NoSQL architecture, so retailers can not only inspect, modify, and create orders as they browse collections, but also place their nal order and arrange delivery immediately.
Tommy Hilger can continuously add to the number of collections available through the Digital Showroom and expand the concept to locations across the world.
CHALLENGE
A Partnership That Overcomes Differences In Language, Time, And Business Practices Between Europe And Japan
Althoughtheprojectstartedin2011,in Novemberthereweresomehurdlesit encountered.Thecontrastbetween JapanandEuropeispronounced.Here, wecanmentionnotonlylanguagebut alsooperationalmodelsofcompanies, logisticsystems,marketexchange processes,andotherpeculiarities.
Hence,theSAPsystemrequiredmore amendmentsthananticipatedandnone oftheHeadOfficestaffcouldaddress alldistinctions.ArneTajlmafromSVO ICTinTommyHilfigerEurope remarked,“ABeamhasdonesimilar projectswellinthepast.Theyarequite awareofhowbusinessesarerunin Japan.Inaddition,theseguysare specialistsinSAPapplications.Even thoughJapanspeaksadifferent languagefromEurope,hasdifferent schedules,andtheydothings differently“.JapanandEuropehave separatelanguages,distinctschedules, anduniquewaysofdoingbusiness. Buttheystillregardedthemasagood partnerbecausetheybelieveinthe abilityofABeamtosupportandsolve anyissues.
SOLUTION
SAP as the platform for global integration, interfacing with external systems
ThestandardSAPsolutionfortheapparelindustry,knownasAFS,wasusedforglobalintegration.Japanwasunique hencerequiringadifferentapproachfromwhatwasbeingdoneelsewhereintheworld,andthissystemfailedtofully catertotheirneedsandexpectations.Europeadoptedblanketpoliciesunderonesoftwarepackagewhileitwas mandatoryforJapantododifferentthingsinareasliketransportandshops.BeginningAFS,beingthestandardSAP solutionfortheapparelindustryacrosstheglobegotusedbutitdidnotsatisfywellenoughtoenableJapan’s distinctivemodesofoperations.UnlikeinEuropewhereeverythingisfoundunderonesystemi.e.SAP,InJapan logisticsneedstohaveitssystemaswellasstoreoperationsbecauseofthiswecannotimplementwhathadbeendone inEurope.
"TakashiKato,aprojectmanagerinchargeofbusinessplanning,analysis,andIT,hasmoreinsights:"InJapan,they haveacustomarytradingsystemcalledshoka-shiire,whereretailersawaitpaymentforgoodssuppliesuntiltheyare soldoverthecountertocustomers,asituationalsoreferredtoas‘consignmentsales’or‘sale-basedrent.Additionally, itwasdifficulttocoordinateoutsourcedprocesses."
CONCLUSION
JimmyHilfigerbeganinasmallwaybut grewintoaseriousforceinfashion.Bornin 1985,ThomasJacobHilfigerfoundeditand itbecameknownforitspreppystyleand coolpartnerships.Thoughithadproblems suchastoomuchvisibilityandbeingina crowdedfieldovertheyears,itneverthrew inthetowel.Thebrandgotinto partnershipswithcelebritiesforpromotion purposesandthusmanagedtobuildan internationalimagebesidesembracing technology.Utilizingexpertisewasa solutiontoproblemslikecultureshock. Today,TommyHilfigerisstillabigdealin theworldoffashion,showingthatonecan achieveanythingthroughcreativityand hardwork.
Mamba
The Mindset That Can Lead To Better Career & Lifestyle
A positive and healthy mindset is essential, be it for a career or life. Creating a routine that can help you in getting better every day is necessary and that's what Kobe Bryant practiced and believed in. This led him to not only coin the term Mamba Mentality but also later convert it into a book about his career and life.
WhoisKobeBryant?
KobeBryant(nicknamedBlackMamba)was anAmericanprofessionalbasketballplayer whospenthisentire20-yearcareerwiththe LosAngelesLakersintheNational BasketballAssociation(NBA).Hewasborn onAugust23,1978,inPhiladelphia, Pennsylvania,andtragicallypassedawayon January26,2020,inahelicoptercrashalong withhis13-year-olddaughterandseven others.
WhatisMambaMentality?
InKobeBryant’swords,
“The Mamba mentality is all about focusing on the process and trusting in the hard work when it matters most. It’s the ultimate mantra for the competitive spirit. It started just as a hashtag that came to me one day, and it’s grown into something athletes - and even non-athletes - embrace as a mindset. Hard work outweighs talent - every time. Mamba mentality is about 4 a.m. workouts, doing more than the next guy, and then trusting in the work you’ve put in when it’s time to perform. Without studying, preparation, and practice, you’re leaving the outcome to fate. I don’t do fate.”
“To sum up what mamba mentality is, it means to be able to constantly try to be the best version of yourself.”
ThereisnoparticulardefinitionofMambaMentality.ItisKobe’s mentalityandmindsetthathenamed.Itcametohimrandomly whenhewasmentoringthekidsduringoneofthetours.With time,itbecameasymbolofhavingamindsetthatincludes workinghard,beingextremelyprepared,andnevergivingupon thepathtoreachingagoal.Thephrasebecameamotivationnot onlyforathletesbutalsofornon-athletestokeepgoing,keep pushing,andkeepfighting.
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“Initially, I thought the phrase “Mamba Mentality” was just a catchy hashtag that I’d start on Twitter. Something witty and memorable. But it took off from there and came to symbolize much more. The mindset isn’t about seeking a result—it’s more about the process of getting to that result. It’s about the journey and the approach. It’s a way of life. I do think that it’s important, in all endeavors, to have that mentality.”
Ko b e Bry ant
Pillars of Mamba Mentality
In his book, Kobe has mentioned that there are ve pillars of Mamba Mentality,
BePassionate
“If you really want to be great at something, you have to truly care about it. If you want to be great in a particular area, you have to obsess over it.”
BasketballwasKobe’spassionandlife.Beingpassionateabout yourdreamiseverythingtobesuccessfulinit.Passionisa powerfuldrivingforcethatcanpropelustoachievegreat things.Whenwearepassionateaboutsomething,wehavea deepsenseofenthusiasm,dedication,andcommitment towardsit.Thispassionprovidesuswiththeenergyand motivationtoputinthenecessaryeffortandworkhardto achieveourgoals.
BeObsessive
“People just don’t understand how obsessed I am with winning.”
Kobewasalwaysobsessedwithwinninghisgamesandtriedto workharderthaneveryoneelse.Obsessioncandriveustogo theextramile,wakeupearlier,workharder,andstriveforthe best.Whenweareobsessedwithachievingaspecificoutcome, weJunefeelanintensesenseofurgencyanddetermination. Thiscanleadustoputinmoreeffort,spendmoretime practicingorworkingtowardsourgoal,andconstantlyseek waystoimprove.
BeRelentless
“I wasn’t willing to sacrifice my game, but I also wasn’t willing to sacrifice my family time. So, I decided to sacrifice sleep, and that was that.”
Beingrelentlessmeanshavinganunwaveringdetermination andpersistenceinpursuingourgoals.Whenwearerelentless towardsourgoals,wearewillingtomakesacrificestoachieve whatwewant.ThisJuneinvolvegivingupcertaincomforts, leisureactivities,orevenpersonaltime.Wearewillingtoput inthenecessaryeffortandworkhard,sometimesgoingbeyond whatisexpectedorrequired.Thislevelofdedicationand sacrificecandemonstrateourcommitmentandresilience.
BeResilient
“Everything negative; pressure, challenges, is an opportunity for me to rise.”
Kobehasfacedalotofcriticisminhisbasketball careerbuthehadstrongresiliencetofacethoseand proveitwrong.Resilienceisapowerfulqualitythat enablesustoovercomechallengesandeliminate worries.Itallowsustofacedifficultsituationswitha proactiveandoptimisticmindset,focusingonfinding solutionsratherthangettingoverwhelmedby worries.Resiliencehelpsusmaintainemotional well-beingbybouncingbackfromdisappointments withoutlosinghope,relyingonastrongsenseof self-beliefandinnerstrength.It'sabout acknowledgingandacceptingdifficultieswhile findinghealthywaystocopeandmoveforward, seekingsupportfromothers,andpracticingself-care.
BeFearless
“If I wanted to implement something new into my game, I’d see it and try incorporating it immediately I wasn’t scared of missing, looking bad, or being embarrassed. That’s because I always kept the end result, the long game, in my mind. I always focused on the fact that I had to try something to get it, and once I got it, I’d have another tool in my arsenal. If the price was a lot of work and a few missed shots, I was OK with that.”
Beingfearlessmeanshavingthecouragetoface challengesandtakeriskswithoutthefearoffailure orjudgment.Itallowsustoembracetheideathat failureisanaturalpartoflifeandanopportunityfor growth.Whenwearefearless,weadoptamindset thatfailingisnotsomethingtobeashamedofor discouragedby,butratheravaluablelearning experience.Itfreesusfromtheconstraintsof perfectionismandencouragesustostepoutofour comfortzone,trynewthings,andpushour boundaries.
How to Apply Mamba Mentality in Your Career and Life
• Becommittedtohardworkandexcellence. Rememberyourgoalsandstayfocusedon them.
• Alwaysstaycuriousandbeopentotryingnew waysofdoingthings.
• Knowyourinnerself.Takethetimeto recognizeyourstrengthsandweaknesses,and embracethemaspartofwhoyouare.
• Don'tbeafraidtoexpressyourthoughtsand ideasinyourownuniqueway.Beopenand honestinyourcommunication.
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• Makeitahabittospendsometimeeverydayexploring newreadingmaterial.Setrealisticgoalsthatyoucan easilyachievedaily,andkeeptrackofyourprogress.
• Takethetimetodiscoverandwritedownyourunique talentsandskills.Focusondevelopingandenhancing thosestrengths.
• Committoinvestinginyourpersonalgrowthandwellbeing.Remembertoprioritizeactivitiesthatbringyou joyandfulfillment.
• Learntheartofempathyandacknowledgethefeelings ofothersinyourlifeandcareer
Motivational Quotes from the BookThe Mamba Mentality: How I Play
“Over the years, my routine might have changed some but my philosophy never did. If something has worked for other greats before you, and if something is working for you, why change it up and embrace some new fad? Stick with what works, even if it’s unpopular.”
“My approach always was that I’d rather risk embarrassment now than be embarrassed later, when I’ve won zero titles.”
KobeBryantcoinedthetermMambaMentalityafterhisownmentalityofwinninginhislifeandcareer,butitisthesumof apositivemindsetandbeingconsistentandresilientinlife.Havingapositiveoutlooktowardthegoalswillnotonlylead youtobesuccessfulbutwillalsohelpyoutobebettereverydaywiththeconsistenteffortsyouputtowardyourgoal. 2 3 4 5.
“Pain doesn't tell you when you ought to stop. Pain is the little voice in your head that tries to hold you back because it knows if you continue, you will change.” . . .
“There’s beauty in the process of pursuing what you love. You have to embrace these moments to understand the joy that comes with the grind.”
“The process is the most beautiful part of the journey because that’s where you gure out who you are.”
5Reasons Why Outsourcing IT SAVES YOUR BUSINESS
Intoday’sbusinessworld,technologyisnon-negotiable,butmanagingit in-housecanquicklybecomeamajordrainonresources.Findingskilled techtalentisachallenge,unexpectedcostsseemtoappearoutofthinair, andyourteamislikelyspendingmoretimetroubleshootingthan innovating.
ManybusinessesarestuckinthisITstruggle,tryingtobalancetechneeds withtheircoregoals.Butthere’sasmartersolution:IToutsourcing.
It’snotjustatrend;it’sastrategicadvantage.Imaginehavingateamof techexpertshandlingtheITheadaches,soyoucanfocusonwhattruly matters–growingyourbusiness.
ThispostwillexplorethetopfivereasonswhyoutsourcingITis becomingthego-tochoiceforbusinessesofallsizes,fromstartupsto establishedcompanies.Whetheryou’relookingtostreamlineoperations orgainacompetitiveedge,outsourcingmightbethekeytounlocking yourbusiness’sfullpotential.
HereAretheTop5ReasonsWhyOutsourcingIT SavesYourBusiness
Reason1:AccesstoExpertise
Imaginehavinganentireteamoftechexpertsatyour fingertips,specializingineverythingfrom cybersecuritytocloudcomputing.Buildingsucha teamin-houseiscostlyandtime-consuming.
OutsourcingITsavesyourbusinessandgivesyou instantaccesstothisexpertise.Doyouneedto strengthenyourcybersecurity,migratetothecloud,or solveacomplextechnicalissue?OutsourcedIT providersandmanagedserviceproviders(MSPs)have youcovered.
Partneringwiththemislikehavingadedicatedtech departmentwithouttheoverhead.Theyoffer everythingfromday-to-daysupporttostrategicIT planning,ensuringyourtechnologyrunssmoothlyso youcanfocusonyourcorebusinessfunctions.
Ifyouwanttolearnmoreaboutmanagedservice providers,checkoutreputableonesinyourarea.It’sa smartwaytoleveragespecializedknowledgeandstay aheadofthetechcurve.
Reason2:CostSavings
Buildinganin-houseITteamisn’tjustexpensive;it’sa financiallabyrinthoflaborcosts,softwarelicenses, hardwareupgrades,andthosepeskyunexpectedcosts thatalwaysseemtopopup.
OutsourcingIToffersarefreshingchange–predictable,transparentpricingmodelsthatcanleadto significantcostsavings.Insteadofjugglingmultiple expenses,youhaveonefixedmonthlyfeeforthetech supportyouneed.It’sliketradinginagas-guzzlerfora fuel-efficientcar:youknowexactlywhatyou’repaying for,andtherearenohiddencoststhatwillsuddenly surpriseyou.
Forexample,asmallmanufacturingcompany strugglingwithitsITneedsfoundthemselves constantlyshellingoutforemergencyrepairsand upgrades.AfterswitchingtoanoutsourcedITprovider, theycuttheirannualITcostsbyawhopping30%. That’smoneytheycouldnowinvestingrowingtheir business,ratherthanjustkeepingthelightson.
Remember,costreductionisn’tjustaboutcostsaving;it’s aboutallocatingyourresourcesmoreeffectively.By outsourcingIT,youfreeupcapitaltoinvestinareasthat directlyimpactyourbottomline,likemarketing,product development,andcustomerservice.
Reason3:EnhancedFocusonCoreBusiness
Intoday’sfast-pacedbusinesslandscape,stayingaheadof thecompetitionrequiresalaserfocusonyourcorebusiness activities.However,theconstantdemandsofITmanagement caneasilydistractyourteamfromwhattrulymatters.
OutsourcingITservicesallowsyoutorefocusyourteam’s energyandexpertiseontheactivitiesthatdriveyour businessstrategyforward,whetherthat’sdeveloping innovativeproducts,deliveringexceptionalcustomerservice, orexpandingintonewmarkets.
WithadedicatedteamofITexpertshandlingthetechnical detailsbehindthescenes,youremployeesarefreetodowhat theydobest.Thisnotonlystreamlinesyouroperationsand boostsproductivitybutalsocreatesamorefocusedand efficientworkenvironment.
OutsourcingITisaninvestmentinyourcompany’score strengths.ByfreeingyourteamfromITburdens,you empowerthemtofocusonachievingyourbusinessgoals.
Reason4:ImprovedSecurity
Cyberthreatsareaconstantandevolvingdangerfor businesses.Fromransomwareattackstophishingscams,the risksareendless.Tryingtostayaheadofthesethreatscan feellikeanever-endingbattle.ButwithoutsourcedIT,you haveateamofcybersecurityexpertsonyourside,constantly monitoringyoursystems,identifyingvulnerabilities,and implementingrobustsecuritymeasures.
Theyunderstandthelatestthreatsandhavethetoolsand expertisetomitigatethem.Thinkofthemasyourdigital bodyguards,protectingyourbusinessfromharm.They’ll helpyoudevelopacomprehensiveriskmanagement strategy,implementbestpracticesfordatasecurity,and ensureyourbusinessispreparedtorespondtoanycyber incident.
It’snotjustaboutpreventingattacks;it’sabouthavingaplan torecoverquicklyifsomethingdoeshappen.Theycan providethebackupanddisasterrecoverysolutionsyouneed tominimizedowntimeandensurebusinesscontinuity,even inthefaceofacyberattack.
Reason5:ScalabilityandFlexibility
YourITneedstodayJunebevastlydifferentfrom yourneedsnextmonth,letalonenextyear.Junebe you’relaunchinganewproduct,expandingintoa newmarket,orexperiencingasuddensurgein customerdemand.
Withanin-houseITteam,scalingupordowncan beamajorheadache.Hiringandtrainingnewstaff takestimeandresources,whiledownsizingcanbea painfulanddisruptiveprocess.
OutsourcingIToffersamuchmoreagilesolution. Youroutsourcedprovidercanquicklyadapttoyour changingneeds,addingorremovingresourcesas necessary.Needmorebandwidthtohandleaspike inwebsitetraffic?Noproblem.Wanttoimplement anewsoftwaresolutionbutdon’thavethein-house expertise?They’vegotyoucovered.
Thinkofitlikehavingaflexibleworkforceforyourtechnology.You canscaleupordownasneeded,withoutthelong-termcommitments andoverheadcostsassociatedwithanin-houseteam.Thiskindof flexibilityisessentialintoday’sfast-pacedbusinessenvironment, wheretheabilitytopivotquicklycanmeanthedifferencebetween successandfailure.
Thissolutionallowsyourbusinesstostaynimbleandresponsive, adaptingtonewopportunitiesandchallengeswithease.It’slike havingabuilt-inshockabsorberforyourtechnology,ensuringthat yourITinfrastructurecanhandlewhatevercomesyourway
Conclusion
Thebottomline?OutsourcingyourITisn’tjustaboutoffloading tasks;it’saboutstrategicallypositioningyourbusinessforgrowth andsuccessinthedigitalage.Ifyou’rereadytounlockthefull potentialofyourbusiness,considerexploringthebenefitsthat outsourcedITcanbring.Itmightjustbethesmartestinvestmentyou makethisyear
