The Most Influential Business Leaders To Watch In 2024

MARKETING COORDINATOR (APAC)

Suchita P.

PR & MARKETING COORDINATOR

James H.

BUSINESS DEVELOPMENT EXECUTIVE

Harshada S.

CREATIVE CONTENT EDITOR

Shalmali W.

CREATIVE DESIGN HEAD

Sankalp K.

Divya B. GRAPHIC DESIGNER

SOCIAL MEDIA MANAGER

Narendra S.

DIGITAL CIRCULATION MANAGER

Amanda V.

WelcometothelatesteditionofTheEnterpriseWorld,wherewespotlightthe trailblazerswhoareshapingthefutureofbusiness.Thismonth,ourthemeis"The MostInfluentialBusinessLeadersToWatchIn2024,"atributetothose individualswhosevisionaryleadershipissettingnewbenchmarksacrossindustries.

Intoday'srapidlyevolvingbusinessenvironment,leadershipthatcombinesstrategicinsightwith innovativethinkingismorevitalthanever.Theleadersfeaturedinthisissuehavenotonly demonstratedexceptionalbusinessacumenbutalsoshownaprofoundabilitytoadaptandthrive amidstchange.Theyaretheoneswhoturnchallengesintoopportunitiesandideasintoimpactful realities.

Ourselectionprocesswasrigorous,focusingonleaderswhohavesignificantlyinfluencedtheir sectorsthroughgroundbreakinginitiatives,sustainablepractices,andinspiringleadershipstyles. Thesearetheleaderswhoaredrivingtechnologicaladvancements,fosteringinclusivecultures, andchampioningethicalpractices.Theyaresettingtrendsandredefiningnorms,makingthem theonestowatchaswemoveinto2024.

Inthisedition,youwillfindin-depthprofiles,insightfulinterviews,andanalysesofthe strategiesandphilosophiesthatunderpintheirsuccess.Weexploretheirjourneys,theobstacles they'veovercome,andtheinnovationsthey'vespearheaded.Theirstoriesoffervaluablelessons andinspirationforcurrentandaspiringleadersalike.

Asyoudelveintothisissue,wehopeyougainnotonlyadeeperappreciationforthese influentialleadersbutalsofreshperspectivesandideasthatyoucanapplyinyourown professionaljourney.Here’stocelebratingthosewhoinspireusalltoaimhigherandachieve more.

Warmregards

Shalmali W. halmaliS

Forthecoverreadabout-

Amitisadynamicleaderwithnearlythreedecades ofexperienceinpivotalrolesacrossdiverse industries.Withakeenentrepreneurialspiritanda trackrecordofdeliveringresults,hebringsawealth ofexpertisetohiscurrentpositionasCEOofSparsh GroupofEducationalInstitutions.Overthecourseof hiscareer,Amithasheldkeyleadershippositions, demonstratinghisstrategicacumenandcommitment toexcellence.AtSparshGroup,heoverseesbothK12andHigherEducationinstitutions,spearheading initiativesthatdrivegrowthandinnovation.

Amit’sDynamicCareerJourney

Amit’sprofessionaljourneyisatestamenttohis versatilityanddriveforinnovation.Beginninghis careeratBusinessPress,adivisionofColumbia BroadcastingService(CBS),Amitquicklyrosefrom amanagementtraineetooverseeingadiverse portfolioofmagazinesandmusiclabels.Histenure witnessedtheforayintofilmproduction,with criticallyacclaimedventureslike“Maachis”and “TraintoPakistan,”solidifyinghisreputationasa strategicvisionary.

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DR. AMIT SAXENA

EXPLORING

COPENHAGEN THE CITY OF CYCLISTS

5 OLDEST CONSTRUCTION IN THE WORLD

EXPLORING THE GLORY THAT WE LOST WITH TIME

38

RALPH LAUREN WHERE TRADITION MEETS MODERNITY

44

FREE SHIPPING FEVER CAN YOUR BUSINESS HANDLE THE HEAT

DR. AMIT SAXENA

Inspiring Change in Education Through Visionary Leadership

Sparsh Group of Educational Institutions Chief

Isn’titintriguinghoweducationhasundergoneasignificanttransformationovertheyears?Nowadays,thefocus isn’tjustonacademicsbutalsoonequippingchildrenwiththeskillstheyneedtothriveinthefuture.Educational institutionsplayacrucialroleinthisjourney,fromlayingthefoundationduringtheearlyyearstoguidingstudents towardtheirfirstjob.Behindtheseinstitutionsareindividualswhoshapetheircultureandfosteranurturing environment.However,it’salsoessentialtorecognizethatbehindtheseinstitutionsarerealpeoplewholeadthem.

OnesuchleaderisAmitSaxena,avisionaryineducationwhoepitomizestransformativeleadershipand innovation.AsthedrivingforcebehindtheSparshGroupofEducationalInstitutions,Amithasnotonlyimpacted thelivesofcountlessstudentsbuthasalsorevolutionizededucationbyprioritizingholisticdevelopmentand personalizedlearningexperiences.Hehasemergedasatrailblazer,reshapingtheeducationallandscapewithhis forward-lookingapproachandunwaveringdedicationtoexcellence.

COVER STORY

ALegacyofLeadership: AmitSaxena’sLeadership atSparshGroup COVER STORY

Amitisadynamicleaderwithnearly threedecadesofexperienceinpivotal rolesacrossdiverseindustries.Witha keenentrepreneurialspiritandatrack recordofdeliveringresults,hebringsa wealthofexpertisetohiscurrent positionasCEOofSparshGroupof EducationalInstitutions.Overthe courseofhiscareer,Amithasheldkey leadershippositions,demonstratinghis strategicacumenandcommitmentto excellence.AtSparshGroup,he overseesbothK-12andHigher Educationinstitutions,spearheading initiativesthatdrivegrowthand innovation.

Amit’sDynamicCareerJourney

Amit’sprofessionaljourneyisa testamenttohisversatilityanddrive forinnovation.Beginninghiscareerat BusinessPress,adivisionofColumbia BroadcastingService(CBS),Amit quicklyrosefromamanagement traineetooverseeingadiverse portfolioofmagazinesandmusic labels.Histenurewitnessedtheforay intofilmproduction,withcritically acclaimedventureslike“Maachis”and “TraintoPakistan,”solidifyinghis reputationasastrategicvisionary.

Transitioningtothefinancialworld, Amitmadesignificantcontributionsas partofthecorporateadvisoryteamat WesternIndiaGroup,whereheplayed

apivotalroleinmanagingovera hundredpublicissues.Despitemarket fluctuations,hisdecisiontoexplore newhorizonsledhimtotheIndian InstituteofPlanningandManagement (IIPM)in1997.Overthenext18 years,Amit’sleadershipspanned variousdomainswithinIIPM, includingmarketing,academics, administration,andconsultancy, contributingtoitstransformationinto anAllIndiaInstitute.

Throughouthistenure,Amit’spassion forentrepreneurshipdroveinitiatives thatnurturedgroundbreakingideasand propelledstudentsuccess,establishing IIPMasabeaconofinnovation. Despitetakingabriefhiatusin2015to exploredifferentventures,Amit’s innateconnectiontotheeducation sectorledhimtoSparshGroup,where henowspearheadseducational initiatives,poisedtocontinuehis legacyofdrivingexcellenceand innovation.

Achievements,Awards,and Recognitions

Dr Amithasadistinguishedrecordin promotingeducationalexcellence.He isanAmbassadorforHundrED,a FinnishNGOthatchampions innovationinK-12education. Additionally,hisleadershipskillsare recognizedbyhisappointmentas ChairoftheBusinessEducation CommitteeattheWTCBusinessand IndustryAssociation.Inthisrole,he workstoconnecteducational institutionsandadvocatefor educationalinterestsonanationaland globalscale.

Dr Amit'sachievementsarefurther underscoredbythenumerousawards hehasreceived.Hehasbeen recognizedasanETInspiringLeader forthreeconsecutiveyears(20212023)forhiscontributionsto education.Mostrecently,hewas awardedBusinessLeaderoftheYearat theWorldEducationSummitinDubai (February2024).Healsoholdsa

DoctorofPhilosophyinBusiness AdministrationfromMarylandState UniversityinDubai,atestamenttohis ownacademicachievements.

PioneeringEducationalExcellence: TheGenesisofSparshGroup

TheinceptionofSparshGroupis rootedinavisiontotransformthe landscapeofeducation,ledbyAmit’s unwaveringcommitmenttoexcellence. In2015,Amittookthehelmofthis ambitiousventure,drivenbyasingular mission:toredefinetheeducational experience.Beginningwiththe acquisitionofexistinginstitutions, SparshGroupembarkedonapathof revitalization,aimingtoupliftthese establishmentsintobeaconsof educationalprowess.Whatstartedasa modestendeavorsoonburgeonedinto anetworkofeightinstitutions,serving over8000students,supportedbya dedicatedteamofnearly700faculty andstaffmembers.CentraltoSparsh Group’sethosisadedicationto providingaccessible,high-quality education,transcendingmereprofitmakingtoprioritizetheholistic developmentofeverystudent.

Transitioningfromrevitalizingexisting schoolstoestablishingnewones markedapivotalphaseintheSparsh Group’strajectory.Ratherthan conformingtoestablishednorms,the groupchosetochartitsowncourse, rejectingconventionalfranchise modelsinfavoroffosteringitsunique brandidentity.Inaneducational landscapesaturatedwithcutthroat competitionandrampant commercialization,SparshGroup distinguisheditselfbyprioritizinga distinctivepositioningstrategy, emphasizingtheinherentvalueofits educationalofferings.AsAmitreflects onthisjourney,itunderscoresthe group’ssteadfastcommitmentto innovationandexcellence,servingasa beaconofhopeforeducational institutionsseekingtomakea meaningfulimpactinanever-evolving world.

Setting Benchmarks in Educational Excellence

RecognizedbyTimesofIndia,Education World,Careers360,andWorldSchool SummitNAAC.

K-12SchoolslikeJPInternational, SwarnprasthaPublic,SparshGlobalrankedNo. 1forfacilities,faculty,andglobalexposure.

Moreover,SparshGroupgoesbeyondtraditionalacademic preparationbyequippingstudentswiththenecessaryskills andknowledgetosucceedininternationaluniversities.By aligningtheircurriculumwithglobalstandardsand requirements,SparshGroupensuresthatstudentshavea strongfoundationofvaluesandcompetencies,facilitatinga seamlesstransitiontohighereducationabroad.

Throughtheseinitiatives,SparshGroupremainsdedicated toprovidingcomprehensiveeducationthatempowers studentstoexcelacademically,professionally,and personally.

ChartingNewFrontiersUnderAmit’sLeadership

HighereducationinstitutionsIIST, IIMR,IIPratedA+,A,AbyNAAC.

IISTRankedNo.1inMPandIndorein ProfessionalEducation,No.4inIndiaNew AgeStudyProgramLeader

SparshGlobalBusinessSchoolRankedNo.1 inUPandGreaterNoida,No.7inIndiaby EducationWorld.

SparshGroup’scommitmenttocomprehensiveeducationis exemplifiedbytheirbeliefthattrueholisticdevelopment encompassesvariousfacetsofachild’sgrowth.By integratinginnovativestrategiesintotheircurriculum, SparshGroupensuresthatstudentsreceiveawell-rounded educationfromayoungage.

Forinstance,theyofferpsychometrictestingtostudentsas earlyasthe8thgrade,aidingthemindiscoveringtheir careerpaths.Thisproactiveapproachnotonlyempowers studentstomakeinformeddecisionsabouttheirfuturebut alsofostersasenseofdirectionandpurposefromanearly age.

Toestablishitselfasastrongbrand,SparshGroupadopted innovativepracticeslongbeforetheNationalEducation Policy(NEP)in2020.Recognizingtheevolvinglandscape ofeducationandtheshiftingdynamicsofparental preferences,thegroupembarkedonamissiontocaterto theemergingmarketwithprecision.Furthermore, understandingthemodernparent’sinclinationtowardsdualincomehouseholdsandamaterialisticapproachto parenting,SparshGroupdiscernedtheneedforinstitutions toassumeamoreproactiveroleinshapingachild’sholistic development.Withthisinsight,thegroupventuredinto multipleacquisitions,expandingitsfootprintintohigher educationwiththreeinstitutionsinIndorespanning management,education,pharmacy,andengineering.

DespitethechallengesposedbytheCOVID-19pandemic in2020,SparshGroupseizedtheopportunitytointroduce itsownbrand.Thegroup’sleadership,underthevisionary guidanceofAmit,optedforaboldapproach.Firstly,the groupstartedtheGreenfieldprojectinK12andhigher educationfacilitieslikeestablishingitsfirstglobalschool (SparshGlobalSchool)andGlobalBusinessSchool.Such anapproachfeaturedaninternationalcurriculumand pioneeringinitiatives.Thislandmarkendeavorunderscores Amit’srelentlessdedicationtotrailblazingeducational excellence,withhisleadershipandvisionservingasthe drivingforcebehindSparshGroup’stransformativejourney tobrandeminence.

CreatingTheLeadersofTomorrowWithFuture-Ready Education

AligningwithK12Education

Gonearethedayswheneducationsolelyfocusedonthe presentgrowthofachild.Today,it’saboutforecastingthe rapidlychangingcareerlandscapeandshapingeducation accordingly.Facedwithamultitudeofeducational institutionsspanningbothK12andhighereducation,the grouprecognizesthecriticalneedforsynchronicityacross educationatallstages.Theteamhassuccessfullyidentified

thesignificantgapsexistingbetweentheK12segment,highereducation,and thecorporatesector,wherethepreparationandexpectationsofeachsegment failtoalignseamlessly.LeveragingSparshGroup’suniquepositionasa corporateentity,itbridgesthesedividesandlaysthepathwaytoaneweraof educationalintegrationandexcellence.Thisiswherethe3Cmodelweighsin.

BuildingFoundationsforSuccessWithThe3CModel

CHARACTER

Instillingvirtueslikeempathyandcompassion,fosteringa cultureofkindnessandgratitude.

COMPETENCY

Developingcriticalskillslikecodingandentrepreneurship, honingproblem-solvingandadaptabilityforfuture success.

CAREER

Personalizingcounselingandassessmentstoguide studentstowarddiversecareerpathways,fostering innovationandadaptabilityforthedynamicjobmarket.

Withanunwaveringcommitmenttoholisticdevelopment,thegroupinstills essentialcharactertraitsandcompetenciesinstudentsfromanearlyage. ThroughinnovativeinitiativessuchastheBudPreneurprogramand experientiallearningopportunities,Sparshempowersstudentstoexploretheir passions,developcriticalthinkingskills,andgainreal-worldinsights.By aligningcareeraspirationswithindividualcompetencies,Sparshensuresthat eachstudentisequippedwiththetoolsandguidanceneededtothriveintheir chosenpath.Thesestrategicinterventionspavethewayforafuturewhere everystudenthastheopportunitytoevolvebeyondtheordinary.

BridgingAcademicsandIndustrywithHigherEducation

SparshGlobalBusinessSchool(SGBS)bridgesthegapbetweenacademicsand industrythroughfuture-orientedbusinessmanagementandentrepreneurship programs.InspiredbytheSparshGroup’svision,SGBSemphasizessocialand environmentalresponsibilityalongsideprofitability(4Ps:Purpose,Planet, People,andProfit).

Theircurriculum,designedbyexperiencedfacultyincollaborationwith internationaluniversities,focusesonexperientiallearning,entrepreneurship, andenvironmentalawareness(4Es:ExperientialLearning,Experimental Approach,EntrepreneurialSpirit,andEnvironmentalConsciousness).The state-of-the-artdigitalcampusincludesabusinessincubator,sportscomplex, anddigitallibrary,offeringhigh-qualityresourcesfrominstitutionslike

HarvardBusinessSchoolandBloomberg. SGBSpartnerswithuniversitiesacross NorthAmerica,Africa,Europe,andAsia, providingstudentswithinternational programsandculturalexperiences. Corporateengagementisprioritized throughcollaborationswithorganizations likeT-Hub,fosteringanentrepreneurial mindsetandpreparingstudentsforthe globaljobmarketwithcareertracksand employabilitycertifications.

Thegroupaimstoexpandinternationally, withEuropeasakeydestinationfor highereducation.Theyenvision establishingaflagshipinstitutionabroad andthecountry’spremierboarding school,offeringaseamlesseducational experiencefromkindergartentocorporate placement,drivenbyacommitmentto excellenceandsuccess.

EmpoweringStudentSuccess

Amitstronglyadvocatesforproviding childrenwithacomprehensiveeducation thatextendsbeyondmereacademic achievement.Inalignmentwithhisvision, theSparshGroupendeavorstonurture studentsduringtheirformativeyearsin school.

FosteringInnovation:Amit’sApproach toLeadership

Amit’sleadershipstyleischaracterizedby itsparticipativenatureandemphasison encouragingacultureofcollaborationand innovation.Hebelievesincreating sustainableprocessesratherthanrelying onisolatedsuccesses,ensuringthatevery memberoftheteamfeelsvaluedand empowered.Inmeetings,heencourages opendialogueandwelcomesideasfrom allstakeholders,recognizingand incorporatinginnovativesuggestionsinto theorganization’sframework.

Byimplementinginitiativeslikequarterly supportmeetings,whereeverydepartment presentstheirachievements,challenges, andnewideas,Amitpromotesacohesive organizationalculturewheretransparency andaccountabilityareparamount.This bottom-upapproachfostersasenseof

ownershipamongteammembersandensuresthatdecisionsaremadecollectively,contributingtoastimulatinganddynamic environmentwhereeveryoneismotivatedtocontributetheirbest.

Amitemphasizesempowermentandgrowth,viewingeducationasameanstouplifteventheweakeststudents.Herejectsthe “survivalofthefittest’’mentality,insteadchampioningapersonalizedapproachtoidentifyandnurtureeachchild’sstrengths. Thus,throughindividualizedattentionandacommitmenttotransformation,SparshGroupaimstoevolvebeyond conventionaleducation,createsaculturewhereeverystudentcanthrive.Intheprocess,theemployeesgettheopportunityto grow,too.Amitbelievesthatmakingmistakesiscrucialastheyprovideaplatformforlearningfromone’sownerrors.The groupgivesthemampleopportunitiestolearnmoreandtogrowintheorganization

PathwaystoSuccessatSparshGroup

Preparing studentsfor examsfrom6th gradeonwards andexpanding their knowledge.

Guiding studentsand parentsin selectingthe rightacademic streams.

Facilitating students’ transitionto esteemed international universities.

Valuingholistic achievements, recognitiongoes beyond academic performance.

Involving students, parents,and educatorsin decision-making ensuresstudent success.

Byadoptinginternationallyrecognizedstandardssuchasbusinesssimulationsandearly-stagesummertrainingprogramsand renownedframeworkslikeStephenCovey’s8habitsintoitsschool-levelcurricula,SparshGroupprovidesstudentswith invaluableinsightsintovarioussectorsoftheeconomy,includingthevitalMSMEsegment.Recently,oneofSparshGroup’s schoolswasrecognizedasthebestexperientiallearninginstitutioninDubai,underscoringthegroup’scommitmentto innovativeeducationpractices.

BalancingFamily,Hobbies,andLeadership

Amit’spersonallifeisatestamenttohiscommitmenttonurturingbothhisfamilyandhispassionsoutsideofwork.Inhis leisuretime,Amitimmerseshimselfinreading,withapenchantforliteraturethatheinstillsinhischildrenandstudents throughawell-equippedlibraryattheirschool.Healsoenjoystraveling,particularlybyroad,andindulgesintheoccasional film.

Hisleadershipapproachextendstohispersonallife,wherehepromoteslearningandgrowth.Encouraginghischildren’s readinghabits,heincentivizesthemtoexplorebooksbyofferingpocketmoneybasedonthenumberofpagesread.This approachreflectshisbeliefinpositivereinforcementandempowerment,mirroringtheprinciplesheappliesinhis educationalinstitutions.Amit’scommitmenttoopencommunicationandsensitivityunderscoreshisleadershipethos, ensuringthatinteractionswithinhisfamily,community,andorganizationarerespectfulandconstructive.Throughhis holisticapproachtolife,Amitnotonlyleadsbyexamplebutalsocultivatesanenvironmentwherepersonal developmentandwell-beingthrivealongsideprofessionalgrowth.

ChartingtheFuture:Sparsh’s AmbitiousExpansionPlans

ThenextsignificantphaseforSparsh Grouprevolvesaroundambitious expansionplansaimedatestablishing thebrandacrossmultiplecities.Amit envisionsastrategyalignedwith industrytrends,integrating advancementsfromcorporateto gatewaytohighereducation seamlessly Thisapproachensuresthat SparshGroupstandsoutamidst competitors,offeringauniquevalue propositionthatexcitesparentsand studentsalike.Throughunwavering dedicationandaproactiveapproach, AmitandhisteamaimtopropelSparsh GroupofEducationalInstitutionsto newheights,establishingitasa trailblazerintheeducationsector acrossmultiplecities.

Amit’sleadershipphilosophyisdeeply influencedbythementorshehas encounteredthroughouthiscareer.For him,effectiveleadershiprevolves aroundthesimplicityofensuringthat theorganization’svisionpermeates througheveryleveloftheinstitution.

Toachievethis,Amitspearheads visioningexercisesonaquarterlybasis, involvingtheentireSparshGroup.By engagingeveryoneintheseexercises, theteamisalignedwithashared vision,fosteringasenseofunityand purposeacrosstheorganization.This approachhasnotonlyfacilitatedthe growthoftheinstitutebuthasalsohad asignificantimpactonthestudents’ careertrajectories.

Withaclearandsharedvisionguiding theirefforts,studentsbenefitfroma supportiveandcohesiveeducational environmentthatempowersthemto achievetheiracademicand professionalgoalseffectively

Acity where urban life seamlessly

blends with nature— Copenhagen. It is a city that combines historic charm, modern sophistication, and vibrant culture. This blend of urban and natural beauty makes Copenhagen a uniquely refreshing city where one can efciently reconnect with nature within the metropolitan environment. Whether you are exploring its iconic landmarks, savoring its delicious cuisine, or simply soaking up its laid-back atmosphere, the Danish capital provides a memorable experience. This delightful city may leave you overjoyed and wanting to come back. In this article, we will explore more about this place.

ClimateofCopenhagen:

Copenhagenhasatemperateoceanicclimate, withcoolsummersandmildwinters.Thecity islocatedinthesouthernpartofDenmark, influencedbytheNorthSeaandtheBaltic Sea.Summertemperaturesusuallyrangefrom 15°Cto25°C(59°Fto77°F),whilewinter temperaturestendtobearoundfreezing, sometimesdroppingbelow.Rainfallisfairly consistentthroughouttheyear,withslightly lessraininlatespringandearlysummer Copenhagenmayexperiencewindyand cloudydays,especiallyinwinter.Overall,the climateismoderate,makingitapleasant destinationforvisitorsthroughouttheyear

GeographicalRange:

Locatedontheeasterncoastoftheislandof ZealandandpartiallyontheislandofAmager, Copenhagenissituatedattheintersectionof theNorthandBalticSeas.Thecityfeaturesa picturesquelandscapewithcharmingcanals, lushparks,andhistoricarchitecture.

CultureofCopenhagen:

Copenhagenisknownforitsvibrantculture thatcombinesmodernitywithtradition.The cityisrecognizedforitsprogressivemindset, embracingsustainability,innovation,and inclusivity.Thisisevidentinitsbicyclefriendlystreets,cutting-edgearchitecture,and commitmenttorenewableenergy The culturalsceneinCopenhagenisdiverse,with avarietyofmuseums,galleries,andtheaters toexplore,includingtheiconicTivoli Gardens,knownforitsenchantingridesand liveperformances.Theculinaryoptionsinthe cityarealsovaried,rangingfromMichelinstarredrestaurantstotrendystreetfood markets,showcasingCopenhagen'sculinary creativity Withitshistoricstreetsand picturesquecanals,Copenhagenoffersalaidbacksophisticationthatinvitesvisitorsto exploreandappreciateitsrichheritageand contemporaryflair.

Culture of Copenhagen

Top 5 Local Foods in Copenhagen:

Smørrebrød:ThistraditionalDanishopenfacedsandwichismadewithryebreadand toppedwithavarietyofsavoryingredients suchaspickledherring,smokedsalmon,roast beef,andcreamyspreads.

Frikadeller:Danishmeatballsaremadefrom acombinationofgroundporkandveal, seasonedwithonions,nutmeg,andparsley, andthenfrieduntiltheyaregoldenbrown.

Stegtflæsk:Crispyporkbellyisservedwith boiledpotatoesandparsleysauce,adishthat islovedbylocalsforitsheartyandflavorful taste.

Æbleskiver:Thesefluffy,sphericalpancakes areapopularDanishtreatthatistypically enjoyedduringthefestiveseason.Theyare servedwithpowderedsugarandjam.

Smørkage:ADanishlayercakeismadewith thinspongecakelayersfilledwithcustardor whippedcream,toppedwithchocolateicing. Itisadelightfultreatforthosewithasweet tooth.

Nyhavn:Theiconicwaterfrontdistrictiswellknownforitscolorful17th-centurytownhouses, vibrantatmosphere,andvarietyofrestaurants andcafes.

TivoliGardens:TivoliGardensisoneofthe world'soldestamusementparks,offering charmingrides,beautifulgardens,andcultural performances.Itisamust-visitattractionfor visitorsofallages.

TheLittleMermaid:InspiredbyHans ChristianAndersen'sfairytale,thebronzestatue oftheLittleMermaidisasymbolof Copenhagenandapopulartouristlandmark.

ChristiansborgPalace:HometotheDanish Parliament,PrimeMinister'sOffice,and SupremeCourt,ChristiansborgPalaceisa magnificentarchitecturalmarvelthatoffers guidedtoursforvisitorstoexploreitsgrand interiors.

RosenborgCastle:BuiltintheDutch Renaissancestyle,RosenborgCastleisa stunningroyalresidencehousingtheDanish crownjewelsandarichcollectionofhistorical artifacts.

NYHAVN

Things to Do in Copenhagen:

CyclingTour:ExplorethecitylikealocalbyrentingabikeandpedalingthroughCopenhagen's extensivenetworkofbikelanes,parks,andwaterfrontpromenades.

CanalCruise:TakearelaxingcanalcruisetoenjoyCopenhagen'spicturesquewaterfront,historic landmarks,andmodernarchitecturefromanewvantagepoint.

VisitMuseums:ExploreDanishart,culture,andhistorybyvisitingrenownedmuseumslikethe NationalGalleryofDenmark,theDesignMuseumDenmark,andtheNationalMuseumof Denmark.

SampleDanishCuisine:ExperienceaculinaryadventurebytryingtraditionalDanishdelicaciesat variouslocaleateries,foodmarkets,andbakerieslocatedthroughoutthecity

ShopatStrøget:ExploreStrøget,oneofEurope'slongestpedestrianstreets,whichislinedwitha varietyofshops,boutiques,cafes,andstreetperformers,providingsomethingforeveryonetoenjoy.

• BringLayers:TheweatherinCopenhagencanbeunpredictable,soitis recommendedtodressinlayersandbringawaterproofjacket,particularly ifvisitingduringthetransitionalseasons.

• UsePublicTransportation:Copenhagenhasanefficientpublic transportationsystemthatincludesbuses,trains,andthemetro,makingit easytosailacrossthecitywithoutneedingacar

• RespectLocalCustoms:Itisimportanttoremembertousephraseslike "please"and"thankyou"andtobemindfuloflocalcustomsandetiquette wheninteractingwithDanes,aspolitenessandcourtesyarehighlyvalued intheirculture.

• StaySafe:Copenhagenistypicallyasafecityfortourists.However,itis importanttostayalertandtakenecessaryprecautionstosafeguardyourself andyourbelongings,particularlyinbusytouristareas.

• EmbraceHygge:ExploretheDanishconceptof"hygge,"whichfocuses oncreatingacozyandcomfortableatmospheretoenjoylife'ssimple pleasures.Thiscanincludeanythingfromsippingacupofcoffeeata nearbycafetounwindinginaparkwithagoodbook.

• Copenhagenisoftendubbedthe "CityofCyclists"duetoits extensiveandwell-designed networkofbikelanes.Overhalf ofthecity'sresidentscommuteby bicycledaily.

• Openedin1843,TivoliGardens isoneoftheworld'soldest amusementparksandinspired WaltDisneytocreateDisneyland.

• Copenhagenaimstobethe world'sfirstcarbon-neutral capitalby2025,showcasingits strongcommitmentto sustainabilityandgreenliving.

• Copenhagenoffersfreecitytours ledbyknowledgeableguides, makingiteasyforvisitorsto learnaboutitshistoryandculture withoutspendingadime.

• Strøget,oneofEurope'slongest pedestrianstreets,isabustling shoppingareafilledwithshops, cafes,andstreetperformers.

Exploring the Glory that We Lost with Time

Imagine standing on a porch on a bright, warm afternoon. The sky is full of pink and blue hues. The sun shines over your head. The fresh breeze has taken over the city. A long wooden cart patiently awaits the owner. The day is an ethereal brilliance.

I stepped into the cart with a journal in my hand. I had embarked on a new road, exploring the places- that wanted to share their stories with me. Places that are long lost in the world with the wheel of time.

What happened to them? What tales did they hide? Did they face a deadly war? Did they fail the test of time? Why were they built? I have a million questions in my mind, with an urge to nd their answers. I ordered the cart to go back in time.

Oldest Construction in the World that will Awe-Struck You: GOBEKLI TEPE

GobekliTepeisanarchaeologicalmysterylocatedsixmiles fromtheancientcityofUrfainsoutheasternTurkey.Klaus Schmidt,aGermanarchaeologistfromthe1990s, discoveredthissite.ThissitepredatesStonehengeby6,000 years.

PopularlyknownastheBellyHillinTurkish,GobekliTepe islocatedinUpperMesopotamia.Thesitestandsasa witnesstothebirthoffarmingcommunities.Itportraysa pictureofritualsandsocialrelationshipsofprehistoric hunter-gatherergroups.

GobekliTepeisaman-mademonumentalarchitecturethat holdsuniqueT-shapedpillarsthatriseto5.50meters.The pillarsarecarvedwithvarioushumanandwildanimalsthat resemblemodern-daylions,foxes,bulls,andscorpions, witnessingproofofitsrichsymboliclanguage.Thesiteis

carvedoutoflimestoneandoffersaglimpseintothe distantpastofhumancivilization.Youmayask,what makesthissiterare?

GobekliTepe’smonumentalstructureschallengetheageoldnarrativesofearlyhumansocietaldevelopment.This sitewasbuiltintheprehistoricperiodbypeople-devoid ofmetaltoolsorpottery.Itcomprises20circlesof toweringstonepillarseach,weighingupto20tons.The structuresservedforsocialgatheringsandceremonies.

Schmidt,whohasexperienceinresearchformorethana decadeatthesite,isconvincedthatthesiterepresentsthe world’soldestgroupsoftemples.Hehintsthatthis templemightbethedawnoforganizedreligiousand communalpracticesandtheoldestconstructioninthe world.

Megalithic temples of Malta

TheMegalithictemplesofMaltastandamongoneof theearlieststonebuildingsworldwideanddatebackto the4thand3rdcenturyB.C.Somehistoriansassume thistempletobetheoldestconstructionintheworld.

Theirentrancesleadthespectatortopavedcourts.We seesemi-circularchambersthatareknownasapsesin theinteriors.Thetemplesareconstructedwithlocal limestoneandshowremarkablecraftsmanship.They consistofdetaileddecorationofdrilledholesandpanels thatdisplayvariouspatterns.

TheislandsofMaltaandGozoarebuiltoutof7ancient megalithictemples.Eachofthemhasauniquehistory andsignificance.ThetemplesinMaltaliketheHagar Qim,Mnajdra,andTarxienshowitsrichtemplebuildingheritagetotheworld.Itisindeedfascinatingto knowhowthesetempleswerebuiltwithoutany modern-daytools.Thishighlightsthetalentandskillof thebuilders.

Thetempleisproofthatsocietyalwaysfollowedritual practices,evidenceofMalta’srichcultureandglory Maltaisoneofthemostbeautifulandoldest constructionsintheworld.

Uruk

Uruk,popularlyknownasthebirthplaceofwriting,isanancientcityintheoldMesopotamia.Itholdsacrucialplacein historyforitscountlesscontributionstohumancivilization.Urukachievedpopularityinitseraforitslegendaryruler “Gilgamesh”.Hewasknownforreachingseveralessentialmilestonesinthedevelopmentofhumansocietyalongwitha questforeternallife.

Urukgrewinstrengthinthemodern-dayWarqa.ThisoldconstructionwasdiscoveredbyKingEnmerkarin4500BCE.The city’sculturallegacystandsfarbeyonditsarchitecture.Buriedforcenturies,itwasrediscoveredin1853byWilliamLoftus. Urukhaslayersofhistorywaitingtounfold.Itistheworld’sfirsttruecity,averywell-knowncivilization.

The Knap of Howar

TheKnapofHowarislocatedonPapaWestrayIslandin Orkney,Scotland.ThenameoriginatesfromtheNorse language,whichmeans‘MoundsofMounds.’Thesiteholds asignificantplaceasitisoneoftheoldestconstructionsin theworld.Researchershavefoundproofofearlyhuman habitationandagriculturaldevelopmentthrough archeologicalexcavation.Theresearchfromthissitecould leadustoourrichpast.

TheKnapofHowarshowsaglimpseintoancienthistory

ThisNeolithicsitedatesbackto3700-3500BCE.Itisthe mostancientstonehouseinnorthernEurope.Thesitehas shownsignificantpreservationandarchitecturaltalent.The Knapconsistsoftwoadjacentbuildingsconnectedbya passage.House1hasstrongstonepartitions,ahearth,anda cupboard,assumingitwasastoragehouse.

Tumulus of Bougon

TheTumulusofBougonispartofaserenelandnamedBougon,locatedinwesternFrance.

TheTumulusisapowerfulrepresentationofcreativity,innovation,andculturalpride.Itisbuiltupoflargeearthlyorstone burialmounds.Theimpressivebarrowswereconstructedbetween4700and3500B.C.andbelongtotheNeolithicperiod. TheTumulusrepresentssomeoftheearliestexamplesofmegalithicarchitecturealongtheeasterncoastofFrance.Thissite isconsideredtheoldestconstructionintheworld,especiallyinFrance.

Thetombhasacomplexstructureandisbuiltoffivetombs,eachwithadifferentarchitecturalstyle.Theexcavationofthe sitehasbroughtupvarioustreasures,including220skeletonsandotherarticlesinthegrave.Thesegravesthrowlightonthe ancientburialpracticesandrituals.

EXPLORING THE OLDEST CONSTRUCTION IN THE WORLD:

Thesewerethefirstfewpagesofmyjournalthatrevealedthepagesofhumanwonderstotheworld.Morepagesarewaiting tobediscovered.Ourlandsarefullofunspokencitiesandunknowntales.Eachoftheselocationsiswaitingtobeuncovered byus.Thedeepoceans,wideskies,andmysticlands-allwithdifferentstoriestotell.Areyoureadytohearone?

Theworldisfullofwondersandexquisiteexperiences.Areyoureadytowriteyourjournal?

Where Tradition Meets Modernity RALPH LAUREN

In the world of fashion, where trends come and go in the blink of an eye, there are few brands that continue to reign supreme. One such brand is Polo Ralph Lauren.

Ralph Lauren, a prominent fashion designer founded the brand Polo Ralph Lauren in 1967. Through this brand, he decidedly mixed two fashion worlds: fancy couture (the business of designing, making, and selling fashionable clothes) and classic-style values. It is a fancy name, with big stores and high-quality materials, that reminds people about their craving for luxury fashion.

Join us to explore the secrets behind the brand's enduring legacy and its inuence on the world of fashion.

Brand History of POLO RALPH LAUREN

Thehistoryofthebrandisthesuccessstoryofthemostfamouscorporationintheworld.Startingfromasmallfirmtothe presentglobaldominance,thisbrandissynonymouswithhigh-endproductsandfashion.

RalphwasborninBelarustotheLifshitzfamilyin1939.DuringWorldWarII,alongwithhisfamily,hemovedtotheUnited NationsandchangedhissurnametoLorens.AfterstudyingeconomicsatBaruchCollege,hedroppedoutduringtheVietnam War.HemetandmarriedRickyLowbyafterhehadservedinthearmy Tomakeendsmeet,hewentintoBrooksBrothers anddiscoveredhisinterestinfashion.Shortlyaftergettingmarried,hetookajobatBrooksBrotherstopaythebillsforhis newfamily.Intheprocessofworkingthere,hediscoveredhistalentindesign.FascinatedbytheideaoftheclassicAmerican dream,hewaseagertogetwealthyandsoonbegandesigningclothesforladiesinadditiontohismainwork.

Ralphdidnotstopthere.Hetookasignificantstepin1967whenheborrowed$50,000tocreatehisbrandknownasPolo Fashion.Thisbrandwasinvolvedinpoloclothesbecauseitborroweditsnamefromthesport.Hesettledonpolosinceitwas agamefortherichtogetintouchwiththemtosellhisclothes.Theseindividualsrequiredappareldesignedforsport,which theyusuallyboughtfromRalph.Hewishedtoapplytheoldroutineof"TheBankofPickles".Thiswasawayofexplaining thatacucumbercouldonlyturnintoapicklebyplacingitinsidethepicklejar.Inotherwords,ifonewishestobelongtoa specificcommunity,onemustfindthemselvesamongthosewhoconstitutesuchacommunity.Healwaysdreamtofbeing

filthyrich,andthatiswhyhewasseeking wealthyfriends.Heshowcasedhistalentsfor themtoadmireandeventuallyjoinedthem intheirsocialclass.Thisidearepresentsthe quintessential"Americandream"andRalph manageditsowell.

In1971,PoloRalphLaurenwasthefirst brandtounveilT-shirts.Eachoftheshirts haditsnewandprestigiouslogoinscribedon thechest.Itwasfromthiscollectionthatthe popularpoloshirttrendspreadabroad,even reachingUkraineandmanyEuropean countries.ThespecialthingaboutPolo RalphLaurenandLaMartinapoloshirtsis thattheyfeatureauniquetechnologyknown asGrassertechnology Thistechnique requiressmoothandhollowfiberstomake cottonmaterialsuitableformanufacturing. PoloRalphLaurenmen'scottonteesare awesomeatwickingawaysweatfromyour body,hencetheydryveryfast.Thename PoloRalphLaurenissynonymouswith luxury,polo,casual,orclassicattire.

APoloshopisavailableinmostlargecities inEuropeandtheUSleadingtoincreased availabilityofclothes,nomatterwhereyou comefrom.Themostpurchasedstuff includesmen’spoloshirtsthatcanbefound almosteverywhere.Ukrainealsowelcomes high-qualityluxurygoodssuchasthePolo RalphLaurenbrand.

How is the Brand Different from the Rest of the Brands?

Thepolot-shirtsaremanufacturedfromthepiqueknitfabric material.Itisoneofthemostrecognizedclothingmaterials usedinthehugerangeofclothingcollectionstoprovide morecomfort.

Wecangetvariouskindsoftexturesandfabriccolorsin polot-shirts.Thepolot-shirtsaremadefrompurekindof qualityfabriccottoncollectionslikeprimacotton,softsilk cotton,andmanyotherfabricmaterials.

Polot-shirtsareusedtoprovidehugenumbersofpractical benefitstoourphysicalbodytokeepusverycoolanddry

Allofthebrand’sproductsareaccessibleworldwidefrom storesinallcornersoftheworld.

Thebrandhasareputationforofferingcommendable customerserviceandawonderfulexperience.

What Are the Challenges Faced By Polo Ralph Lauren Brand?

Excess Inventory Problems:

Sometimesproductionhousesmanufactureexcessproductstomeetcustomers'demands.Butaftermanufacturing,demands quicklydeclineresultinginexcessinventoryproblems.

Getting Materials and Making Clothes:

Toensurethatclothesaremadeunderoptimalconditionsusingqualityfabrics,nowtheproductionsitesaredispersedacross theglobe.

Changing Trends:

Fashiontrendschangequickly,whichmeansthebrandmustalwaysremainonestepaheadtoretaincustomerinterest.

Managing Costs: Makinghigh-qualityclothesisindeedlikelytobeexpensive.

EmployeeTraining:Brandawarenessandcustomercarearetwothingsthattaketimetoachieve.Therearemanyworkersin differentgeographicallocations,suchasretailshops,warehouses,andcustomerservicecenters.Itisatoughpartforthe trainerstotrainthematthesametime.

InnovativeMarketingCampaign:

LAUREN’S WINNING STRATEGIES TO REACH POTENTIAL CUSTOMERS

RalphLaurenlaunchedanAR(AugmentedReality)-poweredmobileapplicationthatenablescustomerstotryclothes virtually.Sothatgloballyaccessiblevirtualrealityfashionshowscanbeheld,itwouldalsomeanthebrandcouldconvene them.Consequently,bydrawingpeople,thepartnershipwithpromoterswouldincreaseengagementandvisibilityconcerning suchscenarios.Inthisway,customersexperienceinteractiveshopping.

CollaborationWithCelebrities:

RalphLaurenworkswithactors,musicians,orsportspersonalitiestoreachcustomers.

StrongOnlinePresence:

ToreachouttothedemandsofthecustomersRalphLaurenshowstheirstrongonlinepresence.Thishelpsthemto manufacturethesameproductscustomersdemand.

Polo Ralph Lauren is luxurious and has maintained its popularity since time immemorial. It started small and then grew globally but has never changed in quality. Their excellence and dedication to providing exceptional products are commendable. As the fashion industry continues to evolve, the brand’s ability to innovate will likely continue to drive its success. CONCLUSION

FREE SHIPPING FEVER: Can Your Business Handle the Heat?

In today's market, savvy business strategies are not just about selling a great product or service but also about how effectively you can get it into the hands of your customers. The right shipping strategy can elevate a brand from being just a participant in the market to a dominant player. This article dives into how modern businesses, especially those led by or targeting women, are revolutionizing their shipping strategy to enhance customer satisfaction and drive growth

TheRiseofE-Commerceand ShippingDemands

Thesurgeine-commercehas transformedtheshopping habitsofmillions.Asmore womentakethehelmin startingandmanagingonline businesses,understanding customerexpectationshas neverbeenmorecrucial. Today'sconsumersnotonly lookforqualityand affordabilitybutalsospeedand convenienceindelivery.The challengeforbusinessesisto meetthesedemandswithout compromisingtheirprofit margins.Masteringtheartof efficientshippingisacrucial stepforanybusinessaimingto thriveinacompetitiveonline marketplace.

PackagingSmart:MoreThan JustaBox

Whenitcomestoshipping,the firstthingthatoftencomesto mindisthepackaging.The

journeyofaproductfroma warehousetothecustomer's doorstepisfraughtwithpotential pitfalls.Smartpackagingisabout morethanjustthephysical appearance—it'saboutprotection, cost-effectiveness,andsustainability Awell-packagedproductnotonly reachesitsdestinationinpristine conditionbutalsohelpssavemoney withtherightpackagingwhile shipping.Byusinginnovative materialsandthoughtfuldesign, businessescansignificantlyreduce theirshippingcostsand environmentalimpact.

CalculatingtheCost:Transparent PricinginShipping

Navigatingthecomplexitiesof shippingcostscanbeadauntingtask forbusinessowners.It'snotjust aboutthedistancecovered;factors suchaspackageweight,dimensions, andshippingspeedallplayarolein determiningthefinalcost. Transparentpricingmodelsare increasinglybecominganorminthe shippingindustryastheyhelpbuild

trustwithcustomers.Womenentrepreneurs,in particular,areleadingthechargeinadopting clearandcommunicativepricingstrategies thatallowcustomerstounderstandexactly whattheyarepayingforandwhy This transparencynotonlyenhancescustomer loyaltybutalsopositionsabusinessasan honestandreliablevendorinacrowded market.

TheAllureofFreeShippingStrategy

Offeringafreeshippingstrategyhasbecomea powerfulandgame-changingtoolinthe arsenalofmodernbusinesses.Thisstrategy isn'tjustabouteliminatingafee;it'sa psychologicalleverthatcansignificantly increasethelikelihoodofapurchase.The questionattheheartofthisstrategyis,“How docompaniesofferfreeshipping?”Itinvolves morethanjustabsorbingshippingcosts—it's aboutsmartlogistics,bulkshippingdiscounts, andsometimes,subtly,includingshipping costsintheproductprice.Thekeyistostrike abalancewherethebusinessstillprofitswhile thecustomerfeelsthey'regettingabetterdeal. Aneffectivelyimplementedfreeshipping strategycanleadtohigherordervolumes, repeatcustomers,andenhancedbrandloyalty.

Technology and Shipping: Harnessing Automation

Inthepursuitofoptimizingshipping,technologyplaysapivotalrole.Automatedshippingsolutionscanstreamline operations,reducehumanerror,andenhancetrackingcapabilities.Forbusinesses,particularlythoseledbyortargetingtechsavvywomen,integratingadvancedshippingsoftwarecantransformlogisticsmanagement.Thesetoolshelpinpredicting shippingcostsaccurately,managinginventorymoreefficiently,andprovidingcustomerswithreal-timeupdatesabouttheir orders.Embracingthesetechnologicaladvancesnotonlyimprovesoperationalefficiencybutalsoenhancesthecustomer's shoppingexperience,makingitseamlessandhassle-free.

Sustainable Shipping: Good for Business, Great for the Planet

Asconsumersarenowmoreenvironmentallyconsciousthanever,businessesarerespondingbyadoptinggreenershipping practices.Thismovetowardssustainabilityisparticularlyresonantwithwomenconsumerswhooftenprioritizeethical considerationsintheirpurchasingdecisions.Sustainableshippingstrategycanrangefromusingrecyclablematerialsand minimizingpackagingtochoosingcarbon-neutraldeliveryoptions.Bypromotingtheseefforts,businessesnotonly contributetothewell-beingoftheplanetbutalsostrengthentheirmarketpositionbyaligningwiththevaluesoftheir customers.

Shipping as a Strategic Business Lever

Effectiveshippingstrategyisnolongerjustanoperationaldetail;theyareastrategicleverthatcanpropelabusinessto success.Fromsmartpackagingandtransparentpricingtofreeshippingperksandtechnologicalintegration,eachcomponent playsacriticalroleincraftingacustomer-centricshippingexperience.Embracetheseshippinginnovationstokeepyour businessmovingforward—literallyandfiguratively