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Case Study Mercedes: A Class Apart

Article 50. Private Label Food Manufacturing: How They Help Grow Business?

Product Review

SlickText

Influential Business Leaders To Watch In 2023 The Most

Paul Edalat Vivera Chairman, Founder, and CEO

TRANSFORMING HEALTHCARE with Vision and Compassion

CASE STUDIES READ MORE From brands like Tesla to Coca-Cola, get the in-depth analysis of their brand strategies, competition and much more in the Case Studies section of The Enterprise World

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From Editor’s Desk

ithin the dynamic realm of business, influential leaders emerge as pioneers of innovation, molding industries with their visionary solutions. These trendsetters adeptly navigate challenges, introducing transformative ideas that redefine the very essence of success. Whether through groundbreaking technologies or sustainable practices, these leaders spearhead progress, igniting a new wave of entrepreneurial spirit. Amidst this dynamic landscape, their inventive approaches not only propel organizational growth but also establish benchmarks for the global evolution of business. This exploration delves into the revolutionary strategies of influential business leaders, unravelling the intricacies of their success stories that shape the landscape of a forward-thinking business sphere. Featuring for The Enterprise World’s this issue of The Most Influential Business Leaders To Watch In 2023 are the stories of such influential business leaders. For the cover read about Take Paul Edalat, for instance. As the Chairman, CEO, and Founder of Vivera, he stands out as a prime example of how passion meets business. His journey in the complex healthcare sector showcases his unique ability to blend innovation with strict regulations. Despite the ups and downs, Edalat's unwavering commitment has left an indelible mark within Vivera and across the business landscape. He's more than a leader; he symbolizes dedication and transformative change in business. The Champion of Compassionate Healthcare Edalat was passionate about tennis, weightlifting, and holistic well-being from an early age. His journey began with a dream to revolutionize the fitness and wellness sectors. However, a turning point came in 2004 when his younger brother Peter was diagnosed with Hodgkin's lymphoma. Peter's doctor prescribed him high opioid doses to ease his pain from chemotherapy. Yet, no safety protocols were in place to prevent him from exceeding the prescribed dosage. Peter became addicted to his medication and spent his last months of treatment struggling to conquer both cancer and addiction. He passed away two years after his diagnosis. This heart-wrenching experience shifted Edalat's focus, inspiring him to delve into advanced pain management therapies and evidence-based solutions.

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This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services. Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights.

Take Paul Edalat, for instance. As the Chairman, CEO, and Founder of Vivera, he stands out as a prime example of how passion meets business. His journey in the complex healthcare sector showcases his unique ability to blend innovation with strict regulations. Despite the ups and downs, Edalat's unwavering commitment has left an indelible mark within Vivera and across the business landscape. He's more than a leader; he symbolizes dedication and transformative change in business. The Champion of Compassionate Healthcare Edalat was passionate about tennis, weightlifting, and holistic well-being from an early age. His journey began with a dream to revolutionize the ﬁtness and wellness sectors. However, a turning point came in 2004 when his younger brother Peter was diagnosed with Hodgkin's lymphoma. Peter's doctor prescribed him high opioid doses to ease his pain from chemotherapy. Yet, no safety protocols were in place to prevent him from exceeding the prescribed dosage. Peter became addicted to his medication and spent his last months of treatment struggling to conquer both cancer and addiction. He passed away two years after his diagnosis. This heart-wrenching experience shifted Edalat's focus, inspiring him to delve into advanced pain management therapies and evidence-based solutions.

LEADERS IN SPOTLIGHT

For the cover read about -

CONTENTS

Paul Edalat

Ninh Binh: All you need to know about the Hidden Paradise on Earth

upshot

22 cASE STUDY

Mercedes: A Class Apart

32 Review

SlickText Review

Private Label Food Manufacturing: How They Help Grow Business?

Article

Paul Edalat Chairman, Founder and CEO Vivera 12 |NOVEMBER 2023

Cover Story

PAUL

EDALAT

Transforming Healthcare with Vision and Compassion

www.theenterpriseworld.com | 13

The Champion of Compassionate Healthcare Edalat was passionate about tennis, weightlifting, and holistic well-being from an early age. His journey began with a dream to revolutionize the ﬁtness and wellness sectors.

In today's fast-paced economy, inﬂuential leaders are the guiding lights. In addition to running a company, they're innovators, change-makers, and visionaries who pave the way for global advancements. Take Paul Edalat, for instance. As the Chairman, CEO, and Founder of Vivera, he stands out as a prime example of how passion meets business. His journey in the complex healthcare sector showcases his unique ability to blend innovation with strict regulations. Despite the ups and downs, Edalat's unwavering commitment has left an indelible mark within Vivera and across the business landscape. He's more than a leader; he symbolizes dedication and transformative change in business.

14 |NOVEMBER 2023

However, a turning point came in 2004 when his younger brother Peter was diagnosed with Hodgkin's lymphoma. Peter's doctor prescribed him high opioid doses to ease his pain from chemotherapy. Yet, no safety protocols were in place to prevent him from exceeding the prescribed dosage. Peter became addicted to his medication and spent his last months of treatment struggling to conquer both cancer and addiction. He passed away two years after his diagnosis. This heart-wrenching experience shifted Edalat's focus, inspiring him to delve into advanced pain management therapies and evidencebased solutions. Motivated by his loss, Edalat founded Vivera with a vision: to redeﬁne healthcare with an emphasis on safety. He aimed to prevent others from facing the addiction challenges his brother encountered. Leading Vivera has been challenging, with the intricate healthcare landscape demanding a blend of innovation and strict compliance. Yet, through all challenges, Edalat's dedication stands ﬁrm, carving a path for a more compassionate approach to healthcare. A Legacy Spanning Three Decades Edalat boasts an impressive 30-year journey in the pharmaceutical and nutraceutical worlds. His dedication to enhancing patient care has

Cover Story positioned him as a pioneering entrepreneur. This commitment hasn't gone unnoticed. He's a proud member of the prestigious Forbes Council, recognized for his leadership and growth strategies.

Their ethos?

His achievements don't stop there. Edalat was nominated for the OBCJ's Excellence in Entrepreneur Awards and the Innovator of The Year Awards. He was also recognized as a CEO Visionary by the LA Times B2B Publishing. Throughout his career, one mission remains clear: putting patients ﬁrst. This ethos drives his transformative impact in the industry.

Under Edalat's guidance, Vivera is a beacon of innovation and reliability in the healthcare industry. The Company isn't just keeping pace with the industry but setting the trend with standout

Always prioritize patients, guiding every innovative step they take. Expanding Pharmaceutical Boundaries

products like ZICOH and TABMELT, designed to transform drug delivery. At Vivera, challenges aren't setbacks; they're opportunities to innovate. And with Edalat at the helm, the team is constantly pushing the boundaries of what's possible in drug delivery. The rise of artiﬁcial intelligence (AI) and machine learning (ML) has supercharged Vivera's approach. For example, ZICOH, powered by AI, is more than just a tool; it's a game-

A Beacon of Resilience Edalat stands out as a leader with a unique blend of resilience and vision. He adeptly steers through challenges, keeping his team anchored to the Company's core values and goals. His leadership is marked by adaptability and a deep sense of empathy. This helps the Company bounce back from setbacks and creates a nurturing environment where patients and team members feel valued and understood. Pioneering a Brighter Healthcare Future Vivera, based in Southern California, stands at the forefront of healthcare innovation. The Company is celebrated for exclusive rights to the revolutionary TABMELT drug delivery system and other patented technologies like ZICOH, a smart prescription medication delivery device and MDZone, a mobile telemedicine hub. At Vivera, patient well-being is paramount. The Company aims to redeﬁne healthcare, creating safer, non-addictive pain treatments and state-of-the-art medical devices.

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changer, organizing critical prescription data like never before. But with great power comes great responsibility. Vivera is keenly aware of the ethical challenges in harnessing AI, ensuring their advancements remain free from bias and uphold data privacy. But what truly powers Vivera's success is its people. Recognizing that the best tech is only as good as those who wield

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it, Vivera is committed to equipping its team with the skills they need to navigate the ever-evolving world of prescription drug delivery. Overcoming Early Hurdles Vivera has faced its share of challenges. With a relentless focus on patient care and innovation, they've risen above. A strong culture of compliance and smart research funding backs their proactive approach to

navigating regulatory complexities and managing research costs. Patient safety is Vivera's north star. They're built on a foundation of thorough research and top-notch quality assurance, ensuring patients always come ﬁrst. Their diverse team brings a wealth of perspectives, helping them tackle the unique challenges of biotech. In an industry where progress is often slow and

Cover Story

careful, Vivera remains unyielding in its mission. Revolutionizing Medication Delivery Vivera is at the forefront of redefining how medications are delivered. Central to their innovations is the ZICOH platform, co-developed by Edalat and Dr. Mehdi Hatamian, a distinguished figure in the field. This device was created with the intent of reducing prescription misuse and boosting medication adherence, reflecting Vivera's dedication to patient wellbeing. Another standout is the TABMELT system, a patented sublingual delivery method. By dissolving tablets under the tongue, it can potentially lead to faster and more accurate drug absorption. This has opened new doors for Vivera Neurosciences to delve into treatments for neurological and psychiatric conditions. Adding to their achievements, Vivera has initiated a Cooperative Research and Development Agreement (CRADA) with the esteemed National Institute of Neurological Disorders and Stroke (NINDS), a branch of the National Institutes of Health (NIH). This collaboration underscores Vivera's commitment to innovation and its

pursuit of identifying potential therapeutic agents for stuttering disorders, showcasing its dedication to enhancing lives through breakthroughs in medical science. Driving Innovation Across Healthcare Vivera is more than just a company; it's a powerhouse of divisions dedicated to elevating patient care and meeting diverse medical needs. From cuttingedge technologies to advanced diagnostics, Vivera's multifaceted approach showcases its expertise in creating patented solutions, manufacturing, and distribution. Two particularly impressive divisions are Vivera Technologies and Vivera Medical Devices. Vivera Technologies is behind the groundbreaking ZICOH system. Paired with ZICOH Connect™, a cloud-based AI software, it oﬀers healthcare providers invaluable insights to improve medication management. Meanwhile, Vivera BioSciences harnesses the innovative TABMELT technology, pushing the boundaries of sublingual drug delivery. Vivera also delves deep into the central nervous system, crafting therapies for

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Championing Healthcare for All Edalat is on a mission to modernize healthcare, ensuring it serves every American, regardless of race, socioeconomic status, or health background. He believes in the power of innovative medical practices to create equal health opportunities for all. With the support of Vivera's dedicated team of experts, they're at the forefront of cutting-edge technologies. Under Edalat's leadership, the focus is clear: a holistic approach to care that prioritizes the complete well-being of every patient. Guided Agility in Leadership With Edalat leading the team, Vivera thrives on a balance of clear direction and nimble adaptability. His unwavering vision inspires the team, while his readiness to embrace change and tap into industry shifts cements Vivera's place as a healthcare pioneer. For Edalat, every strategic move Vivera makes boils down to one fundamental question: "Is it in the patient's best interest?" Cultivating Talent and Diversity psychiatric, neurological, and fluency disorders. Their mission? To transform treatments while prioritizing patients. Vivera Advanced Diagnostics, another fundamental division, harnesses its Lab Information Management System (LIMS), LabPort, to swiftly and reliably deliver diagnostic and wellness test results, empowering patients with valuable insights into their health. Pandemic Support for Local Communities Amidst the COVID-19 outbreak, many businesses closed their doors, but Vivera quickly shifted focus to offer COVID-19 testing. The Company extended testing services to vital sectors like first responders, schools, healthcare providers, and local authorities while donating thousands of tests and protective gear to underserved communities. Collaborating with local government and healthcare centers, Vivera organized free testing and vaccine clinics, embodying its commitment to community well-being throughout the pandemic.

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Vivera prioritizes nurturing its team. A culture of open dialogue and continuous growth is at the heart of their approach, creating a space where diverse thoughts ﬂourish and drive innovation. By intentionally bringing individuals from varied backgrounds on board, Vivera enhances its ability to serve a broad range of patients. Mentorship is central to their talent development, with emerging professionals gaining insights from industry veterans. This commitment to growth and inclusivity sets Vivera apart, ready to reshape the future of patient care.

Cover Story

The Power of

MENTORSHIP Edalat credits much of his success to the guidance of mentors who gave him invaluable insights. He emphasizes the importance of mentorship for emerging leaders, noting its ability to fasttrack growth and development. He says, "Obtaining wisdom from those who've walked your path is priceless."

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NEWS Instagram’s Reels Faces Criticism for Inappropriate Content Targeting Young Users READ MORE

Virgin Atlantic Makes Aviation History with First-Ever Transatlantic Flight Fueled by Sustainable Aviation Fuel READ MORE

The sustainable aviation fuel used in this flight was derived from waste fats and plant sugars Virgin Atlantic’s milestone flight on Tuesday marked the first time a commercial aircraft undertook a transatlantic journey powered solely by SAF. The sustainable fuel used in this flight was derived from waste fats and plant sugars, emitting approximately 70% less carbon than traditional petroleumbased jet fuel, as detailed in a press release. The aircraft landed at John F. Kennedy International Airport on Tuesday afternoon, concluding the landmark journey. SAF represents a crucial component in the aviation industry’s transition to zero carbon emissions, particularly in the current decade, according to Andrew Chen, Principal for Aviation Decarbonization at the Rocky Mountain Institute, a clean-energy think tank. Despite its potential, SAF currently accounts for a mere 0.1% of airlines’ overall fuel consumption. While Virgin Atlantic’s achievement is groundbreaking, it is important to note that this was a one-time demonstration. The airline has no plans to regularly offer all-SAF flights. Standard jet engines are not designed to run exclusively on sustainable fuel, and the limited availability and high cost make it impractical for widespread use on all flights.

The Wall Street Journal recently investigated the inappropriate content delivered by Instagram’s Reels video service to users interested in children. To assess the platform’s response, the Journal set up test accounts that followed profiles of young gymnasts, cheerleaders, and teen and preteen influencers. The outcome, as reported by the Journal, was unsettling. Instagram’s system delivered disconcerting doses of salacious content to the test accounts, including explicit footage of children and overtly sexual adult videos. What added to the concern was the inclusion of advertisements for some of the largest U.S. brands alongside this inappropriate content. Many of these accounts not only followed children The Journal’s findings revealed a significant demographic skew among the followers of these popular accounts, with a substantial number being adult men. Moreover, the investigation discovered that many of these accounts not only followed children but also exhibited an interest in sexually explicit inappropriate content related to both children and adults. Following these accounts led to an escalation in exposure to more disturbing content and advertisements.

Nissan’s Multi-Billion Investment Unveils Next-Gen Leaf and Two New Electric Models in the UK

Japanese automotive giant Nissan, a pioneer in the mass production of electric vehicles (EVs) since the launch of the Leaf over a decade ago, has recently unveiled ambitious plans for the future. The company is set to introduce a next-generation Leaf, along with two new electric models as part of a substantial multi-billion-pound investment in the United Kingdom. Production center for the new electric models The two upcoming fully electric offerings are expected to include a mid-sized electric SUV, an all-electric Nissan Qashqai, and a slightly smaller model, the electric Nissan Juke. Nissan is committing a massive £3 billion ($A5.7 billion) investment to establish three new factories at its EV36Zero hub in Sunderland. This hub will serve as the production center for the new electric models, batteries, and the necessary infrastructure. This investment represents one of the most significant electric vehicle initiatives in the country to date. The Sunderland hub, where the production will take place, is powered by a renewable micro-grid, featuring locally produced wind and solar energy, including a newly installed 20MW solar plant. The Qashqai SUV, a best-seller in the UK in 2022 and accounting for one in every five cars manufactured in the country, and the smaller Juke, with over a million cars on the road, will both undergo electrification as part of this groundbreaking investment. All three electric initiatives will be based on concept models, two of which were recently showcased at the Japan Mobility Show. These include the Hyper Urban Concept, a crossover EV forming the foundation of the electric Qashqai, the Hyper Punk Concept, shaping the Juke, a compact crossover, and the Chill-Out Concept, initially revealed in 2021, serving as the basis for the updated Leaf.

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Ninh Binh, has a rich history dating back to thousands of years, in addition to its natural beauty. Once the capital of Vietnam, it still holds many of the historical relics and monuments built during the Dinh and early Le dynasties. This region was inhabited by the ancient Viets, who were the ancestors of the modern Vietnamese people. The rise and fall of diﬀerent dynasties and the Vietnamese War both were incapable of laying a ﬁgure on the beauty of this place.

The view from Hang Mua: Dramatically craved 500 steps into the steep face of a mountain at Hang Mua will lead you to a mesmerizing bird’s-eye view of Ninh Binh. From this point, one can witness the snakelike river lazily moving through the rice ﬁelds.

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ŸBoat Tour in Kenh Ga: Kenh Ga is a picturesque ﬂoating village where you can take a boat tour along the river, observing daily life and the unique scenery of waterways and limestone formations. This is a great opportunity to peep into the cultural aspects of this place. ŸVisit Tam Coc: Often referred to as “Halong Bay on land,” Tam Coc oﬀers a serene and picturesque setting with limestone karsts jutting out of the rice paddies. You can take a traditional sampan boat ride through the Trang An River and enjoy the scenic views.

ŸExplore Bai Dinh Pagoda: As one of the largest Buddhist complexes in Southeast Asia, Bai Dinh Pagoda boasts magniﬁcent architecture and serene surroundings. It's a great place for cultural immersion and a sense of tranquility. ŸBich Dong Pagoda: Nestled within a limestone hill, Bich Dong Pagoda is a series of caves and shrines with historical and religious signiﬁcance. It’s a serene place to explore and witness the peaceful atmosphere. ŸBird Watching at Van Long Nature Reserve: This pristine wetland area is home to various bird species, including the rare Delacour’s langur. It’s an excellent spot for bird watching and enjoying the peaceful scenery.

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ŸFrom April to June: During this season the temperature is mild ranging from 25 to 30 degrees Celsius. This weather with vibrant landscapes and beautiful shades of green emerging from the rice paddies contributes to its alluring scenery. Witnessing the karst mountain ranges, caves, and rivers is a heavenly experience Ninh Binh.

A humid subtropical climate followed by distinct seasons, each oﬀering an extraordinary experience to the tourists. The best time to visit Ninh Binh is apparently when the rainfall is relatively low and when the weather is pleasant. This makes the months of April to June and September to October the best time to pay a visit.

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ŸFrom February to March: For those interested in experiencing the local festivals of Ninh Binh, this is the best time of the year to pay a visit. The mountains, caves, river, and the sky everything comes alive during these months. The vibrant celebrations showcase the traditions, customs, and spiritual beliefs of the local community.

Places You Should Not Miss In Ninh Binh

ŸFrom September to October: This time of the year is best for munching on outdoor activities such as hiking, cycling, and boat trips. The fall season of September, which is also the rice harvesting season, provides a mesmerizing sight of golden rice ﬁelds to visitors.

ŸCuc Phuong National Park: As Vietnam’s first national park, exploring its beauty is one of the best things to do in Ninh Binh. Its diverse array of flora and fauna includes rare and endangered species that enhance the natural essence of this place. The butterfly season, occurring from April to June is one of the most spectacular attractions of this park. In this season, thousands of colorful butterflies flutter around, creating a mesmerizing experience to witness. The park also has many hiking trails and one can visit the Endangered Primate Rescue Center, and discover the ancient caves and limestone formations scattered throughout the park. ŸThe Dancing Caves: Mua Caves, also commonly known as Hang Mua, is a vibrant attraction for visitors. According to the old legends, Emperor Tran Thai Tong used to watch dance performances at this site, hence the name “Hang Mua,” or “dancing cave”. To accumulate a heavenly experience at the summit of this mountain, one has to embark on a steep climb of around 500 steps. This climb will be rewarded with an out-of-the-world view of the surrounding mountains gently placed between the rice fields. The charm and historical significance of this place are amplified by the intricate carvings and ancient shrines in the caves. ŸThung Nham Bird Garden: This popular destination in Ninh Binh is a heaven on earth for bird watchers and nature enthusiasts. Thung Nham is spread around 334 hectares of mountains, caves, and wetlands, which in return creates a perfect habitat for a diverse range of bird species. One can observe various bird species, such as stork, heron, mallard, forktail, flamingo, and many more from a boat ride through the wetlands. Apart from that, you can also engage in other activities like exploring caves and enjoying the local cuisine.

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To Taste The Culture Of Ninh Binh

CUISINES 28 |NOVEMBER 2023

ŸWhen visiting Ninh Binh, not only will you be captivated by its stunning landscapes and rich history, but you’ll also get to savor some delicious local cuisine. The region’s cuisine is deeply rooted in Vietnamese tradition, offering a mix of flavors, ingredients, and dishes that reflect the essence of the country. Here are some must-try foods: ŸCom Chay (Burned Rice): Com Chay is a simple yet unique local delicacy made by pan-frying cooked rice until it turns crispy and slightly burned. It’s often served with a side of dipping sauce or toppings like dried shrimp, beef floss, and peanuts. The contrasting textures of the crispy rice and savory toppings make it a delightful snack. ŸFreshwater Seafood: With its extensive network of rivers and water bodies, Ninh Binh is a prime spot for freshwater seafood. Enjoy dishes like grilled fish, steamed snails, and fish hotpot, all prepared with a variety of herbs and seasonings that enhance the natural flavors. ŸBun Cha Gio (Spring Roll Noodles): Bun Cha Gio is a popular Vietnamese dish that’s readily available in Ninh Binh. It consists of fresh rice noodles served with crispy spring rolls, fresh herbs, and a flavorful dipping sauce. The combination of textures and flavors makes it a delightful meal. ŸMussel Rice: Ninh Binh’s mussel rice is a unique dish that features locally harvested mussels stir-fried with aromatic herbs and served over a bed of steamed rice. The flavors are a delightful blend of saltiness and freshness. ŸNinh Binh-Style Pho: Ninh Binh’s version of the classic Vietnamese pho features a flavorful broth, tender rice noodles, and a selection of meats or tofu. It’s a perfect dish for those looking for a comforting and delicious meal.

Whether you’re a fan of savory dishes, fresh seafood, or delightful snacks, Ninh Binh offers a diverse range of culinary experiences to satisfy your palate. This place sounds like nothing but a fairy tale, with hundreds of types of birds soaring in the sky, dodging humongous mountains. With thousands of butterflies fluttering and feasting and dancing just above the waters of the river flowing like ribbons dancing on the wind. It is hard to believe that something like this even exists, someplace that sounds so magical and real. It is impossible to portray “Magic” and “Reality” in one picture. But Ninh Binh is exactly that picture, or maybe it is the very link to connect reality with magic. We hope you enjoyed reading our article and received amazing insights from it. We hope once in a lifetime you get the opportunity to go and see this heaven on earth and don’t forget to receive that hug.

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We all have dreamt of owning a luxury car at least once. When we see one while traveling, this thought crosses our minds. Often out of curiosity, we check on the internet prices of these cars, features, and specifications too. We daydream about a good long drive with our friends or spouse while experiencing the utmost luxury while being in the lap of nature. A sheer surreal experience is what we envision. Being a kid did you ever stop by a showroom of a luxury car brand like Mercedes? To get a glance at the cars on display? Who hasn’t? All of us do that! Mercedes is a perfect blend of top-notch engineering, excellent technology, and luxury at its peak. A featureloaded car with lightning-fast speed and features built by the Germans. Car lovers cannot agree more on the luxury and finesse the brand carries. With a variety of models at our dispense, it is the most loved luxury car brand in the world. Via this article, we’ll take you on the most luxurious and smooth ride. Fasten your seat belts, folks!

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These are the brand names that cannot be said to not be in the loop. Audi, BMW, and Mercedes are brands that are always neck-to-neck in competition. These 3 brands are undoubtedly in competition with each other at all times. 4 Popular Marketing Campaigns of Mercedes: Marketing campaigns are an eﬀort by any brand to stand out. Brands strive to get into the limelight or get noticed. Television advertisements are the best mediums as consumers remember what they see. It made sure while making the ad they were using emotions, convincing the potential customer, and getting noticed by their customer base. These are 4 popular television commercials: 1. Unlock with Mercedes Benz: A very thoughtful campaign launched by Mercedes during the festive season of 2021. The brand strategized to launch this campaign in September 2021 and continue it till the festival season ends. The reason behind this launch was an introduction to an unlocking with the Corona phase. The brand wanted to resurrect the sentiments of humans by availing them of the option of unlocking their dreams. It included easy EMI options on the selected models. A variety of insurance policies were also made available. 2. Merc From Home: A wonderful ad campaign launched in 2020. This campaign was implemented to bring ease in the whole buying process of the product from the comfort of one’s home. It provides an easy and clear method of purchasing a luxury car via the ease of home and especially through the digital process. It is a crystal clear process. From preparing the car to making the

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payment through a digital platform, everything is kept simple and hasslefree. 3. Are You AMG-Ready: Mercedes planned the AMG-Ready campaign to make a shift from only being a brand, to being a performancebased luxury brand. The brand wanted to introduce the AMG subsidiary brand to depict the promising capabilities and newness of its product. The loyal customers were the main target. A 1minute video ad was made to demonstrate the diﬀerent AMG models to increase awareness. The intent of the brand via the campaign was to perform and be combined in the luxury of tomorrow while strengthening the bond between AMG and its customer base. 4. Life Gets Big: This campaign was a special one to highlight the features of the new T class. A van with sliding doors and an improved space within the car that accommodates one family was the theme. A rear window where 3 kids can enjoy the ride or even your beloved pet. This was an introductory campaign to bring to notice the extra space feature of this van. Sliding doors, extra space, and rear window space are the key takeaways in this model T class. Problems Faced by the Brand: 1. Rust issues: Surprisingly enough some customers have complained that the doors, fenders, hinges, and hoods start to rust sometime post purchasing the car. A loyal customer would not like the car to develop rust and make noise. 2. Deaths due to Systemic issues: Post the death of Tata Sons Chairman, Cyrus Mistry, people raised eyebrows on how safe the Mercedes-Benz was. However, the Indian MD of Mercedes

and the CEO of the brand together state that the car collided due to poor road infrastructure and traffic rules. They suggest improvements in these aspects to reduce the death rate due to accidents which is approximately 1.5 lakhs from 2021 to September 2022. 3. Display of error lights on the dashboard: Some error lights are displayed in the model CLA 250 according to customers. Adding to that customers have said the company also takes ages to solve the issue as the display of error lights puts them in a fix too. Competitive Advantage: Mercedes focuses on adapting a differentiation strategy. Quite a noticeable number of features are offered by it, unlike its competitors. Some added features like: Ÿ Blind Spot Monitor Ÿ 8-way power seats with 4-way power lumbar support Ÿ Hand gesture controls Ÿ Hands-free device controls These are some peculiar features of the 2023 Benz GLC SUV. It allows the driver more comfort and enhanced driving experience. These detailed and minute features of the SUV add to the list of features making the car stand out from the competition. If you take notice these are very thoughtful features installed into the SUV leaving no room for any complaints from the customer. The Social Media Game: Mercedes has millions of followers on social media which makes them an overachiever in its digital game. The brand utilizes social media to post finely curated content across all its

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online platforms. They especially take care of crafting user-friendly content wherein people can interact. a. Campaigns to drive traffic: Attractive feature-highlighting videos, shorts, reels, and user-generated content are also implemented to increase its brand engagement. The brand started a user-generated strategy on Instagram wherein it developed a hashtag named #MBPhotoPass. Through this strategy it allowed social influencers, journalists, team members, and even existing customers to curate organic short videos of its cars. About other social media platforms like Facebook, the visuals are very appealing to the human eye. b. Diverse Ways: The content the brand shares on its social media is visually driven and personal stories of existing customers. A very well-planned strategy of posting 2 to 3 times a day is followed diligently by the brand. Its images and short videos are visually driven as they keep it fresh and engaging. Along with videos and images the brand shares a variety of information, car-related news, highresolution images of the brand’s cars at work, upcoming models information, and images. c. Influencer Marketing: Fitness freaks often head out to the mountains with their beasts to test the car’s ability. Fitness influencers make the effort to record a video and post it on their social media feeds. It helps them to reinforce the message when the influencer and the brand are featured and tagged in each other’s feeds. Some car racing drivers like Nico Rosberg, Jan Seyffarth, and Lewis Hamilton are famous influencers who often collaborate with the brand to spread reach and engagement. Shift to Evs: Mercedes plans to offer battery electric vehicles (BEV) in all its segments. From 2025 onwards, all newly launched electric vehicles will be electric only. Meaning, that from 2025, all customers will be able to enjoy the privilege of choosing an all-electric alternative for every Benz model. The previous plan of developing battery

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electric and internal combustion engines (ICE) on the same platform has seen a shift. The plan for developing BEVs has been finalized and is in full action. The strategies formulated to make the shift possible are as follows: 1. EV Critical moment: As the brand shifted its focus from “electric-first” to “electric-only”, Mercedes-Benz believes it can accelerate and make a more progressive EV portfolio plan. Ola Kallenius, Chairman of the Board of Management at Mercedes Group AG says, “The tipping point is getting closer, and we will be ready as markets switch to electric-only by the end of this decade.” The change that is undergoing has made Mercedes revise their capital allocations as it requires huge amounts of research and scrutiny. 2. New Gigafactories: Newer EV platforms will be established by greater integration into the manufacturing sector. The extensive technology plan consists of 2 new electric vehicle platforms. The first is MB.EA for medium and small-sized passenger cars. The other is AMG.EA, is a dedicated performance electric vehicle platform, for lighter commercial vans. Simultaneously, Mercedes will be focusing on the giant expansion of its battery manufacturing capability. As per plans, it is going to establish eight new battery cell gigafactories by working with partners in Europe and elsewhere. 3. Increased charging stations: In collaboration with Shell’s Recharge network, Mercedes will add up to 30,000 more charging stations by 2025. The new charging points will be across Europe, China, and North America. In Australia and New Zealand, EQ drivers will have access to rapidly expanding public charging networks that offer a combination of standard AC, and ultra-rapid fast chargers. The experimental electric car of the brand, the Vision EQXX is the technology pillar. With a capacity of more than 1,000 kilometers, the vehicle is said as a highly advanced drive-terrain and lightweight bionic design.

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REVIEW

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Overview Yes, knowing your target audience or customers is important. But do you know what is even more important? Targeting your audience in such a way that would drive them to take action that is beneﬁcial for your business. One of the popular methods today that leverages this method is SMS marketing. Within the SMS Marketing industry, SlickText is a prominent player, and according to their website, the #1 rated marketing service today. Through the easy-to-use interface of SlickText, you can create valuable bonds with your customers that drive business. In addition, SlickText oﬀers 15+ native integrations and over 4000 more through Zapier to help you grow your lists, ingest subscriber data, and automate productivity. Today, thousands of marketers across North America are using SlickText’s integration to grow e-commerce revenue, nurture leads, build email lists, send text blasts, and more. How SlickText was Founded? After graduating from Fredonia State University, Co-founder Matt Baglia was researching non-traditional marketing channels for business owners. Feeling discontent with the reach of email and social media, what appealed to him was text messaging and its under-adopted marketing method. With a background in product management and marketing, Matt thought developing SlickText would prove to be a great move. A lot of hard work went into the product and translated to SlickText serving thousands of customers and becoming an industry leader through usability, message quality, and customer service.

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Features 1.Text to Join People can text to join your SMS lists by sending a keyword to your dedicated number or shortcode. Use SlickText’s marketing tools to advertise your keywords and SlickText will organize and build your contact list.

2.Opt-in Forms Build mobile-friendly opt-in forms that can be used as a landing page, at kiosks, on tablets, or embedded on your website. SlickText, with its Form Builder, makes the task of building a form hasslefree. No knowledge of design or coding is required.

3.Website Popups Popup enables you to eﬀortlessly grow your text messaging lists by presenting website visitors with an opt-in form as you browse. The earlier you capture the visitor info in their site experience, the better it will be for you to maximize list growth potential and conversion.

4.Text Surveys Quickly collect valuable information for your business through SMS Surveys. Whether you are looking for people to vote or gather feedback in general, SlickText makes everything easy for you.

5.SMS Auto-responders Build mobile-friendly opt-in forms that can be used as a landing page, at kiosks, on tablets, or embedded on your website. SlickText, with its Form Builder, makes the task of building a form hasslefree. No knowledge of design or coding is required.

6.Automated Workflows Automated workflows provide tailored messaging for leads and customers based on their behaviors. The combination of workflows and automation marketing can be leveraged to create e-commerce abandoned cart sequences to SMS chatbots for fostering leads.

7.Text to Win Text to win helps you engage with your customers or target audience. It allows everyone to win something through a simple text. Thousands of businesses and organizations have achieved great success with their text-to-win contests. SlickText’s SMS Marketing software makes it easy for you to set up a contest and automate the process.

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Pricing and Plans

1. The Basic

2. The Step Up

3. The Lil Bro

4. The Big Bro

•$29/month •500 texts per month

•$49/month •1,000 textsper month

•$79/month •2,000 texts per month

•$139/month •3,600 texts per month

5. The Boss

6. The Albatross

7. The Whale

8. The Monstro

•$189/month •5,000 texts per month

•$350/month •10,000 texts per month

•$750/month •25,000 texts per month

•$1,250/month •50,000 texts per month

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Can I Download My Chat Thread? Our inboxing feature allows subscribers to respond to the messages you send. With this tool, you can export your chat transcript for later reference. It's a handy little tool, accessible on a "per subscriber" basis. To download a transcript, click on "Inbox" and select a chat thread that you wish to download. Once inside the chat thread, there will be an “open to download the transcript” at the top. If I Reply STOP, Does It Remove Me Off All Lists? The reply of STOP only removes a subscriber from the last list they had an interaction with. The user may continue to reply STOP as often as they would like, each time removing themselves from the previous list they are associated with. To be removed from all text lists on a specific short code number, simply reply STOP ALL at any time. Does SlickText Offer a Free Trial? Yes! SlickText offers a free 2-week trial. The free plan offers access to the mass texting service, including text word, auto-reply, birthday capture, and more.

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Private Label Food Manufacturing:

How They Help Grow Business? If you are in the food manufacturing industry, you have surely heard about private-label food manufacturers. In recent times, an increasing number of businesses have turned to private-label food manufacturing as a means to expand their operations and cater to evolving consumer demands. Private-label food manufacturing offers several advantages for businesses, including brand visibility, strengthened customer loyalty, and increased prot margins. In case you are thinking of implementing private-label food manufacturing but are unaware of this phenomenon, this guide is for you. 50 |NOVEMBER 2023

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This guide will explore how private-label food manufacturing can facilitate business growth and success in today's market. 1. Enhanced Brand Visibility One of the benefits of private-label food manufacturing is the amplified exposure it affords to business brands. Through offering label products, businesses can reach an audience and gain a greater presence in the marketplace. When consumers come across a label product on store shelves, they often become curious about the underlying brand and may be more inclined to explore other offerings from the same company. Additionally, private-label supplement manufacturers enable businesses to leverage existing customer loyalty. Many consumers already exhibit allegiance toward stores or retailers and trust the quality of their private-label products. By partnering with these retailers and producing label food items, businesses can tap into this established customer base while simultaneously boosting their brand exposure. 2. Strengthened Customer Loyalty Private-label food manufacturing also plays a role in bolstering customer loyalty for businesses. In today's market, consumers are increasingly seeking out high-quality products that align with their needs and preferences. By offering labeled food items, businesses can cater to these demands. Establish stronger connections with their customers. When customers discover a labeled food product they truly enjoy, they are more likely to become repeat purchasers. May even become enthusiastic advocates

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enthusiastically recommending the product to their loved ones. This wordof-mouth promotion can have an impact on a business's growth and overall success. 3. Better Control Over Production Furthermore, through private-label food manufacturing, businesses gain control over the production process—from recipe development to packaging design. This level of control empowers businesses to ensure product quality, fostering greater customer loyalty. By delivering quality products, businesses can establish themselves as reliable providers and cultivate a dedicated customer base. 4. Increased Profitability Private-label food manufacturing offers opportunities for businesses to boost their profit margins. By producing their label products, businesses eliminate the need for intermediaries and can directly sell to consumers or retailers. This reduces production costs and, ultimately, enhances profitability. Moreover, private-label food manufacturing enables businesses to differentiate themselves from competitors and command prices for their products. Many private-label food products offer qualities such as gluten-free options. By catering to needs or preferences, companies can justify higher prices and achieve better profit margins. 5. Better Control Over Supply Chain Furthermore, private-label food production allows businesses to have control over their supply chain and potentially reduce manufacturing costs. By partnering with manufacturers, companies can negotiate prices and secure high-

quality ingredients at a lower expense. These savings can then be passed on to consumers or reinvested in the business for growth. 6. Provides Business with Flexibility and Adaptability Additionally, private-label food production provides businesses with the flexibility and adaptability needed to succeed in today's fastpaced market. By outsourcing the production process, companies can focus on their core strengths, like branding, marketing, and customer service. Moreover, private-label food production enables businesses to respond quickly to changing consumer trends and preferences. For instance, if there is a surge in demand for plant-based products, companies can collaborate with manufacturers to develop and produce label plantbased food items. This agility allows businesses to stay ahead of competitors and seize market opportunities. Conclusion In summary, private-label food manufacturing offers advantages for companies seeking growth and success in today's competitive market. Private-label food manufacturing offers benefits for businesses regardless of their size. These advantages include increased brand visibility, customer loyalty, improved profit margins, and enhanced flexibility. By collaborating with manufacturers and creating notch private-label products, companies can experience remarkable growth, expand their market presence, and outperform their competitors.

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