The Most Influential Business Leaders To Watch Out

WWW.THEENTERPRISEWORLD.COM | EMEA EDITION |JANUARY 2024

Most

INFLUENTIAL

Business Leaders To Watch Out

SIDDHARTH GUPTA Head of Sales | Hewlett Packard Enterprise

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From Editor’s Desk

Dear Readers, In the dynamic realm of business leadership, we are thrilled to present the latest issue of The Enterprise World, spotlighting influential business leaders who are shaping the future of their industries. Our cover story features Siddharth Gupta, the Head of Sales at HP, a stalwart in the technology and innovation space.

Siddharth Gupta's journey is a testament to the convergence of expertise, vision, and relentless determination. As the Head of Sales at HP, he navigates the ever-evolving landscape of technology, bringing forth strategies that not only drive business growth but also redefine industry benchmarks. In this issue, we delve into Siddharth's insights, leadership philosophies, and the pivotal role he plays in steering HP towards new heights.

The feature goes beyond the individual, capturing the essence of the strategies and innovations that make HP a leader in the tech industry. We explore the company's commitment to excellence, its transformative initiatives, and the impact of Siddharth Gupta's leadership on HP's trajectory.

As we celebrate The Most Influential Business Leaders To Watch Out, we invite you to embark on a journey through the pages of this issue. Discover the stories, strategies, and inspirations that drive these leaders, gaining valuable insights into the future of business.

Thank you for being part of The Enterprise World community. Your support fuels our commitment to bringing you compelling narratives and valuable perspectives from the world of business.

Happy Reading!

Utkarsh D.

The Enterprise World, High Street North, East Ham, England GB

Follow Us On: For Editorial Concerns: editor@theentetpriseworld.com For Sales & Branding Enquiries: sales@theenterpriseworld.com For Subscription: info@theenterpriseworld.com Publisher The Enterprise World Creative Content Editor

Marketing Coordinator(EMEA)

Shalmali W.

Suchita P.

PR & Marketing Coordinator

Business Development Executive

James H.

Vasanti M.

Creative Design Head

Graphic Designer

Sankalp K.

Aparna S.

Social Media Manager

Digital Circulation Manager

Narendra S.

Amanda V.

This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair.

We try to bring a perfect platform for business organization to showcase their valued products/ services.

Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World.

The Enterprise World solely owns all the reprint rights.

With over 23 years of multicultural experience in the Information and Communication industry spanning in more than 30 countries, Siddharth brings a diverse background and cross-industry expertise. After Engineering, he gained exposure to global markets and business practices across various industry sectors.

He worked with multinational companies like Capgemini, Airtel, Vodafone, etc., deploying next-gen software addressing requirements across pan-country customer base and addressing requirements across Global clients. While working globally, he faced numerous challenges and focused on building robust risk management skills and acquiring a versatile skill set., As Ericsson’s Engagement Director for the Middle East and Africa, Siddharth was responsible for a securing business for solutions based on Billing and Charing, ValueAdded and Media Solutions, holding leadership positions in multiple roles, working in the Maghreb region, Middle East, Gulf and Levent. Focused on innovation and growth, he also played a key role in talent-building programs with educational institutes.

LEADERS IN SPOTLIGHT

For the cover read about

Established in the year 2007, Sarathy Geotech and Engineering Services Pvt Ltd provide Geotechnical, Geophysical, and Engineering Services for various industries.

They provide Services on Integrated Approach for Offshore, Near Shore, and Onland Projects.

SGES is a leading geotechnical and foundation engineering consulting company specializing in several geotechnical services that provide comprehensive information via their Integrated Survey Services for Offshore & Onland Projects.

Over the past 15 years, their services have helped clients design, build and operate on construction sites that are safe, secure, and economical. Headquartered in Bangalore, India, the company has expanded its services to Indonesia, Abu Dhabi, and Saudi Arabia.

The success of SGES has always been based on consistently exceeding customers’ expectations by providing value-added services that resulted in longevity and with a dedicated team.

12

Siddharth Gupta

L E A D E CR OS NI NT ES NP OT TS L I G H T

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22 bLOG

30 CASE STUDY

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36 Article

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44

Cover Story

Siddharth Gup A Seasoned

LEADER PIONEERING Business Success with a Growth Mindset

I

n today’s digital business environment, it is imperative for business leaders, especially those in sales, to navigate the intricacies of technology and leverage digital tools to drive success. While staying attuned to market trends and utilizing data-driven insights are paramount, sales leaders must be fluent with technology to drive revenue growth in business. Thus, being agile is crucial to adapting to emerging technologies and leading a team to embrace digital transformation, which is essential for sustained competitiveness and growth in the marketplace.

A prime example of such agility is demonstrated by Siddharth Gupta, Head of Sales, Africa at Hewlett Packard Enterprises. An experienced Business leader, Siddharth has passionately led teams through numerous transformation exercise by inspiring and motivating individuals to work towards a common vision.. His approach allows the team to focus on high-value outcomes towards customer and channel ecosystem, optimize the operational structure, and accelerate decision-making, leading to growth-driven strategy with a competitive edge against competition.

12 | January 2024

pta

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Cover Story Leveraging Multicultural Experience for Cross-Cultural Expertise With over 23 years of multicultural experience in the Information and Communication industry spanning in more than 30 countries, Siddharth brings a diverse background and crossindustry expertise. After Engineering, he gained exposure to global markets and business practices across various industry sectors. He worked with multinational companies like Capgemini, Airtel, Vodafone, etc., deploying next-gen software addressing requirements across pancountry customer base and addressing requirements across Global clients.

While working globally, he faced numerous challenges and focused on building robust risk management skills and acquiring a versatile skill set., As Ericsson’s Engagement Director for the Middle East and Africa, Siddharth was responsible for a securing business for solutions based on Billing and Charing, Value-Added and Media Solutions, holding leadership positions in multiple roles, working in the Maghreb region, Middle East, Gulf and Levent.

Focused on innovation and growth, he also played a key role in talentbuilding programs with educational institutes.

Coming from a family with a defense background, his father’s service instilled strong leadership qualities in him. Raised in a nomadic lifestyle due to his father’s assignments, he gained adaptability and appreciation for diversity, developing a growth mindset that prioritized personal and professional growth through feedback in multicultural environment. His experience in diverse cultures also enhanced his risk management skills.

Essentially, Siddharth’s career is marked by pivotal moments, such as entering new markets, expanding

14 | January 2024

operations, and achieving financial success. From different locations to social responsibility, each milestone contributes to his career narrative.

Recognizing and celebrating these achievements boosts morale and shapes a legacy beyond the bottom line in an evolving business landscape.

After 17 years in the Telecom industry, Siddharth joined Hewlett Packard Enterprise, bringing extensive global experience. He progressed through roles in different capacity, closely working with Strategic Public and Government customers across the United Arab Emirates and now serves as the Business Leader for Africa.

Passionate about technology since engineering, he is fascinated by its transformative impact on lives and complex problem-solving. In the Information Technology sector, Siddharth finds a constant opportunity to unravel new complexities, thriving in environments that value continuous learning. his current roles involve driving business across 40 African countries, allowing him to be a pioneer in driving the change for impactful outcomes with industry-leading solutions for African market.

Setting Sail Uncharted Waters and Industry Dynamics Despite an exciting global professional career, Siddharth’s journey comprised several challenges. In his words, “Embarking on my career journey was akin to setting sail on uncharted waters marked by a mix of excitement, uncertainty, and, inevitably, challenges. The shift from a structured educational environment to the dynamic and unpredictable nature of the workplace was daunting as navigating through uncertainty required adaptability, a willingness to learn, and an open mindset to embrace new challenges.” After completing

engineering, Siddharth made the heritage city of Jaipur as his first professional city, focusing on bridging the gap between theory and real-world application. Continuous feedback became crucial for his growth during this period, helping him overcome discomfort and develop resilience.

Moving from Jaipur to Delhi, each challenge added to Siddharth’s experiences, building resilience, adaptability, and problem-solving skills. Having faced economic cycles and market fluctuations, he gained a broader perspective, aligning actions with organizational goals and contributing to long-term strategies.

Experience across industries and customers set the stage to launch his career at an International level working in multinational companies.

Siddharth volunteered for projects in different countries by taking initiative and showcasing leadership qualities, stretching his capabilities, and embracing challenges as growth opportunities. Proactively handling complex tasks demonstrated his ability to step out of his comfort zone and manage increased responsibilities.

Focused on a strong work ethic, he consistently delivered high-quality work, met deadlines, and exceeded expectations. After the initial years, Siddharth set a clear goal of becoming a global citizen with diverse experience, “which served as a roadmap for my career journey, helping me stay focused on achieving measurable milestones,” says Siddharth.

Differentiation in Strategy for Elevated Customer Experience Recognizing and understanding elevated customer expectations in the digital age, Siddharth values providing seamless and tailored customer experiences. Leveraging data-driven

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“In the intricate weave of achieving business success, one element is indispensable—our employees. Widely acknowledged as the lifeblood of our organization, our workforce plays a pivotal role in propelling growth, fostering innovation, and contributing to overall success.” www.theenterpriseworld.com | 15

Cover Story insights and digital channels, he engages with customers in real time, foresees their needs, and fosters enduring relationships to encourage loyalty and advocacy. Given how digital transformation transcends technology, and fundamentally changing work approaches, Siddharth concentrates on cultivating agile and collaborative work environments using cloud-based tools and communication platforms. This further empowers teams to collaborate effortlessly, accelerating innovation and responsiveness to market demands, regardless of geographical boundaries.

In the digital age, disruption is unavoidable. As a leader who prioritizes digital transformation, Siddharth takes proactive steps to ensure that the organization remains ahead of potential industry disruptions. By actively embracing emerging technologies and foreseeing market shifts, he aims to position the business to lead change rather than simply reacting to it.

Moreover, digital transformation goes beyond mere survival; it is about thriving and strategically driving growth. As a leader who comprehends the strategic implications of digital initiatives, he also aims to continue driving the organizational change as an innovator in the IT industry. “This perspective encourages a culture of continual improvement, experimentation, and a readiness to explore new opportunities,” says Siddharth.

Clear Vision = Business and Management Efficiency Siddharth leads Hewlett Packard Enterprise’s Africa Business, recognizing the need for innovation, strategic Vision, and effective team management in the tech-driven business world. He emphasizes a clear vision, motivating the team for short and long-term success. Remaining updated with the technology is crucial and encourages innovation, embracing emerging tech like AI and machine learning. He believes the company’s strength lies in its skilled workforce, prioritizing talent management and continuous learning. Given how customer satisfaction is key, Siddharth also emphasizes and understands client needs, regular communication, and adapting to evolving requirements to drive success, including strategic partnerships for growth and collaboration.

In the digital age, where data is powerful, Siddharth promotes data-driven decision-making for insights into market trends and efficiency. While sustainability and social responsibility are core values that align with global expectations, he aims to guide the business to new heights by embracing technology advancements, investing in talent, prioritizing customer satisfaction, and fostering strategic relationship to create competitive leads in the dynamic IT industry, focusing on growth and innovation.

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Workforce–A Powerful Tool for the Wellspring of Innovation Speaking of the company’s workforce, Siddharth remarks: “In the intricate weave of achieving business success, one element is indispensable—our employees.

Widely acknowledged as the lifeblood of our organization, our workforce plays a pivotal role in propelling growth, fostering innovation, and contributing to overall success.” The workforce serves as the wellspring of innovation, providing diverse perspectives, skills, and experiences that generate fresh ideas and customer solutions. While strategic vision is crucial, the workforce transforms plans into tangible results. Moreover, collective efforts across departments drive the execution of strategic initiatives, ensuring alignment with business objectives and achieving growth milestones.

As the frontline ambassador, the workforce directly influences the quality of products, customer support, and overall customer experience. Dedication and competence result in satisfied customers who become advocates, contributing to business growth through positive word-of-mouth. Given the importance of adaptability in this era of rapid advancements, Siddharth believes the workforce plays a crucial role in embracing change, quickly adapting to new technologies and market trends, and shifting consumer preferences, ensuring business competitiveness.

Additionally, engaged and motivated employees impact productivity and business efficiency, contributing to sustained growth. Therefore, attracting and retaining top talent is decisive for success, as the workforce executes daily operations and builds a culture that attracts skilled professionals.

Efficient day-to-day operations are crucial for business growth. The workforce optimizes processes, manages resources effectively, and completes precise and speedy tasks. Collaboration, communication, and teamwork enhance problem-solving, stimulate innovation, and foster a culture of continuous improvement. Prioritizing a positive work environment creates a foundation for a thriving workforce. It stands as the beating heart of a successful business, encompassing innovation, customer satisfaction, adaptability, and the overall health and culture of the organization. Lastly, Siddharth believes investing in the workforce fosters an environment where growth becomes intrinsic to the organizational DNA.

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Cover Story Analyzing Past Disruptions for Future Success

‘Innovation is the Key to Business Growth’

Uncertainties and disruptions drive the modern business landscape.

For instance, the impact of the COVID-19 pandemic was tremendous, which pushed several businesses and organizations toward the path of loss. Hence, it is important to steer through the changes and adapt to the latest trends and advancements. Speaking of the aftermath of the COVID-19 pandemic, Siddharth observes a seismic shift in the global business landscape. Successful leaders, recognized as architects of change, navigated unprecedented challenges by swiftly pivoting their businesses, adapting to remote work, supply chain disruptions, and evolving consumer behaviours.

The adage “innovate or perish” has never rung more accurately in the fast-paced and ever-evolving business landscape. The sentiment, “Innovation is the key to business growth,” has become a mantra for successful enterprises worldwide. In the ever-changing business world, adaptability is crucial. Successful organizations recognize this and embrace innovation to stay ahead.

Innovation in products or processes sets companies apart and attracts customer loyalty. It’s not just about new products; it improves internal processes, reduces costs, and enhances productivity through automation and technology.

Leaders who embraced innovation and sought opportunities amid adversity proved to be the most resilient. Whether through digital transformation, diversification, or strategic partnerships, they understand adaptability is the key to survival in the ever-evolving business landscape. The pandemic emphasized the critical importance of employee well-being. Successful leaders acknowledge that a healthy and motivated workforce is essential for sustained success. Remote work, now a permanent fixture for many organizations, led to investments in technology, communication tools, and flexible work arrangements. Initiatives for employee mental health, mentorship programs, and a focus on work-life balance are integral components of successful leadership.

Vulnerabilities in global supply chains prompted successful leaders to rethink strategies. A shift towards localized and resilient supply chains became a priority. Strategic partnerships, technology investments for supply chain visibility, and diversifying suppliers mitigate risks. Global collaboration is emphasized, recognizing the interconnectedness of economies and the importance of collective action. Digital transformation, once strategic, became a survival imperative. Successful leaders accelerated digital initiatives, leveraging technology for efficiency, agility, and improved customer experiences. From e-commerce platforms to artificial intelligence, technology is harnessed to stay competitive. The pandemic heightened the focus on purpose-driven leadership.

Successful leaders align business goals with societal and environmental values, earning consumer trust and loyalty. Purposedriven leadership contributes to positive social impact and fosters a sense of purpose and pride among employees.

In the post-COVID-19 business scenario, Siddharth notes both challenges and opportunities. Armed with valuable lessons, successful leaders emphasize adaptability, employee well-being, resilient supply chains, digital transformation, and purpose-driven leadership. As businesses navigate the aftermath of the pandemic, the wisdom and strategies of successful leaders provide a roadmap for sustained success and growth.

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Understanding and meeting customer needs is vital for business growth. Through customer feedback and market research, innovative businesses stay connected to customer demands, fostering satisfaction and loyalty. Innovation is an ongoing process that thrives in a creative, experimental culture. Whether a startup or an established enterprise, the ability to innovate distinguishes leaders from followers.

Businesses can sustain growth and relevance in an everchanging world by fostering a culture of creativity, embracing technological advancements, and staying attuned to customer needs. As the business landscape continues to evolve, innovation remains indispensable for those seeking to survive and thrive in the competitive marketplace.

Siddharth envisions a proliferative future and aims to foster continuous growth within the organization for a leading position in the IT sector. As a recognized leader in sales, he seeks inspiration from his surroundings and peers and leverages them to stay atop the ladder of success. One quote by Peter Drucker inspires him majorly throughout: “The best way to predict the future is to create it.”

Elaborating on the same, Siddharth explains how the quote epitomizes proactive leadership. It underscores individuals’ and organizations’ power to actively shape their destinies by taking intentional and innovative actions.

Furthermore, this philosophy champions forward-thinking leaders who drive change, challenge the status quo, and foster a culture of strategic thinking. Embracing this mindset enables resilience in the face of uncertainty, encourages the pursuit of goals, and cultivates a legacy of positive transformation. “Ultimately, the quote serves as a rallying cry for visionaries and change-makers to actively participate in shaping a future marked by innovation, resilience, and realized aspirations,” concludes Siddharth.

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C

an there be any place more romantic than Brad Pitt’s ocean-blue eyes or Shah Rukh Khan’s open arms? Surprisingly the answer is yes, there is a place that may be even more romantic. Like a gem in the heart of the South Pacific, Bora Bora emerges from the vast expanse of the azure sea like a dream painted on nature’s canvas. This Polynesian paradise draws travelers to an uncharted dimension where reality transcends into poetry. The sky above conspires with the island, creating a beautiful dance of colors from gentle pastels to deep crimson as the sun sets. An epic dance of hues, like the sky and the island, are having their little party. It’s not just a sunset but nature showing off, and Bora Bora is the perfect stage for this breathtaking performance.

This island is like a beautiful song of aromas – flowers mixing with the salty air, making a sweet scent. The lagoon is like a mirror, reflecting the sky’s romantic stories of love between the island and the sea. When the sun goes down, it clings to the horizon as if in love, making the island glow softly. Bora Bora doesn’t want you to just watch but to be a part of this magical dance – where nature, sky, sunset, and sea come together in a love story that’s not like any other.

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How to get there?

If your travel plans include French Polynesia, your initial destination will be Papeete Airport, situated on the main island of Tahiti. When booking flights, be sure to look for the airline code PPT. Traveling from the US, particularly the West Coast offers a convenient direct flight of just 7.5 hours from SF/LA. Upon arrival in Tahiti, you might have a layover, whether for a few hours or an overnight stay. This situation often arises due to late evening arrivals or departures from Papeete. Many travelers use this time for a quick stopover before continuing their journey or catching a ferry to other islands. If your ultimate destination is Bora Bora from Tahiti, your only airline option is Air Tahiti (distinct from Air Tahiti Nui). With several daily flights, it offers convenience. The 45-minute flight is renowned for its breathtaking scenery, and as it operates on open seating, arriving early at the airport is recommended to secure a favorable seat.

Ideal Time to Explore this Magical Island As an island getaway, the optimal period to explore Bora Bora is during the dry season from May to October. This season offers warm, comfortable days with abundant sunshine and minimal rainfall, creating an ideal setting for outdoor adventures. However, it’s worth noting that the peak season comes with higher costs for accommodations, flights, and other expenses. To avoid this, you might want to contemplate visiting during the shoulder months of April or November.

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For a Bora Bora retreat, accommodations extend beyond the classic overwater bungalow, catering to various budgets.

Here are a few recommendations:

1. Four Seasons Bora Bora: Known for its five-star luxury, this resort offers an ideal location and overwater villas. While pricier, direct bookings often come with attractive deals.

2. Intercontinental Bora Bora Resort & Thalasso Spa: Part of the Intercontinental French Polynesia group, with options in Tahiti and Bora Bora. IC Thalasso, situated on its motu, boasts luxurious features, including breathtaking views of Mount Otemanu.

3.Conrad Bora Bora Nui Resort: The newest addition to luxury resorts, offering modern accommodations, spacious decks with overwater pools, and a half-milelong private beach. It caters to various preferences, including unique villa options.

4.Le Bora Bora by Pearl Resorts: The only Relais and Châteaux property on this island, combining luxury with authentic Polynesian hospitality. Positioned on Motu Tevairoa, it captures the essence of a luxurious escape with laid-back Polynesian vibes.

Travelers can find diverse stay experiences in this tropical paradise. Booking directly with the resorts often unveils exclusive deals, ensuring a memorable visit.

Now that we are done with the essentials, it’s time for the adventure.

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6 Activities one should not Miss: For those visiting Bora Bora, the island offers more than just idyllic blue waters.

1. Lagoon Tour: Snorkeling with Sharks and Stingrays Venture into the crystal-clear waters on a lagoon tour for an unforgettable experience of swimming with harmless black-tip reef sharks and gentle stingrays. The tour provides both thrills and breathtaking views of Bora Bora and its volcanic hills.

2. Diving in Lagoon Explore the rich marine life of this island through diving. Encounter a variety of fish, including nurse sharks, reef sharks, hammerhead sharks, manta rays, and stingrays.

Top Dive is a recommended diving center for an amazing underwater experience.

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3. Cycling Opt for independent exploration by cycling around the 32 km asphalted road that encircles the main island.

Revel in the picturesque views of beaches, nature, and tranquility. Rent a bike for about €12 for a day, and don’t forget the sunscreen.

4. Mountain Climbing or Hiking Its volcanic origins showcase steep peaks like Mount Pahia and Mount Otemanu. While Mount Otemanu is too steep to climb, Mount Pahia offers a challenge for experienced climbers.

Hiking enthusiasts can explore various trails, with the Valley of the Kings track being highly recommended.

5. Whale Watching From July to October, witness the majestic humpback whales in the waters

as they breed and give birth. Opt for animal-friendly tours that adhere to eco-friendly practices and maintain a respectful distance from these magnificent creatures.

6. Enjoy the Beautiful Beaches Revel in the soft sands and stunning turquoise and emerald waters on the many beaches. While luxury resorts often grace the Motus, Matira Beach on the mainland offers a public beach with its charm.

These activities provide a diverse and unforgettable experience for visitors exploring the wonders of this magnificent island.

What makes a place extraordinary?—Food! Dragging your drained bodies after the marvelous adventures in search of food? We’ve got your back.

Embarking on a culinary adventure in Bora Bora is a treat for the taste buds. The island’s food scene, influenced by Polynesian flavors, offers a delightful array of dishes that cater to various palates.

1. Fresh Seafood Extravaganza: Ÿ Indulge in a seafood feast with an abundance of fresh catches, including tuna, mahi-mahi, and lobster. Ÿ Grilled to perfection, these ocean delights showcase the island’s maritime charm.

2.Tropical Fruit Paradise: Ÿ Savor the sweetness of tropical fruits like pineapple, mango, and papaya. Ÿ These fruits, bursting with flavor, are often served fresh, adding a refreshing touch to every meal.

3. Poisson Cru Delight: Ÿ Try the local specialty, Poisson Cru, a dish featuring raw fish marinated in coconut milk. Ÿ This refreshing dish captures the essence of Bora Bora’s culinary traditions.

4. Taro and Plantains Galore: Ÿ Explore the island’s unique staples, such as taro and plantains, prepared in various ways. Ÿ Taro, a starchy root vegetable, often accompanies main courses, while plantains make for delicious snacks or sides.

5.French-Polynesian Fusion: Ÿ Polynesian twists. Ÿ French-inspired pastries, baguettes, and fine wines complement the local flavors, offering a sophisticated culinary fusion.

This food landscape is a harmonious blend of fresh, flavorful, and culturally rich dishes, making every dining experience a journey into the heart of Polynesian gastronomy.

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Extra Tips for Travelers: When venturing into the captivating landscapes of French Polynesia, it’s helpful to keep a few key details in mind. Here’s a quick guide: Language Diversity: French holds the status of the official language, yet indigenous languages like Tahitian remain prevalent across the archipelago. In tourist hubs, English is commonly spoken, ensuring effective communication. Ÿ Currency Insight: The primary local currency is the French Pacific Franc (CFP), where 1 USD equals 101.40 CFP. While USD is widely accepted, having some local CFP proves beneficial, particularly for minor transactions. Ÿ Cash and Cards Convenience: Credit cards suffice for most transactions, except for local markets in Tahiti where cash may be preferable. Convenient ATMs, including one at Tahiti airport, are available across the islands. Ÿ Tipping Practices: While not obligatory, tipping is a gracious way for visitors to express satisfaction with service. There are no strict rules on tip amounts, allowing travelers to show appreciation as they deem fit. Ÿ Water Wisdom: Tap water in this heaven is safe to drink. In other islands, it’s advisable to inquire about water safety. When in doubt, opt for sealed bottles of mineral water.

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Bora Bora is a jewel clamped in the heart of the Pacific, with a symphony of nature’s finest notes. As the sun caresses the horizon, casting hues of warmth upon its shores, love becomes an eternal affair between sea and sky. From vibrant coral gardens to the soft embrace of Matira Beach, every moment here is a dance of beauty. The scent of tropical blooms mingles with the sea breeze, creating an olfactory sonnet. The turquoise waters cradle your dreams and invite all to be part of its ethereal ballet.

Furthermore, the overwhelming feeling of being at the end of the world. One can find the true essence of freedom. The tropical music, relaxed atmosphere, and enormous peace ensure ultimate relaxation. A place for your heart, a place for your soul.

www.theenterpriseworld.com

30 | January 2024

A

s they say, “There is no other sincere love than the love for food” and food is the priority wherever you travel. Everyone has different choices when it comes to food and when you are on a trip to Mexico, you must try all kinds of foods in Mexico. Mexican cuisine is a perfect blend of traditional and modern food whose methods and ingredients can take back you to the first agricultural communities (Olmec and Maya). There are numerous Mexican food dishes available all over the world however, it feels different when you are trying them in Mexico. You get an opportunity to feel close to the Mexican culture and native people. In this blog, you will be exploring everything about foods in Mexico.

Historical Background

10 heavenly delicious types of foods in Mexico

During the pre-historic period, indigenous people of Mexico and North America used to gather wild plants and chili peppers as a part of food. They were not aware of corn and wheat cultivation hence their main source of calories was roasted agave hearts. Later on, Spanish people introduced various dishes to the indigenous Mexican people and they brought new food culture to the country.

Today, despite having Spanish influence on their food techniques, Mexican cuisine has maintained its originality in their food dishes in terms of taste. Mexican beverages are famous worldwide and mainly include corn, rice, chocolates, etc.

Due to their heavenly delicious taste and amazing recipes, Mexican foods are tried in many kitchens all over the world. These dishes of food in Mexico are completely irresistible as they are prepared with the exclusive style of indigenous Mexican people. Take a look here:

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1. Tacos Al Pastor If you want to taste a legendary taco made with shawarmainspired spit-roasted pork then you must eat Tacos Al Pastor. It is one of the most iconic foods in Mexico that tastes juicy and has a meaty concoction which turns the dish into a trademark of Mexican Street Food. While taking a tour in the Mexican City, it is guaranteed you will end up testing Tacos Al Pastor at least once.

2. Chilaquiles Chilaquiles is a traditional Mexican dish served as breakfast. It features a topping of green or red salsa and lightly fried corn tortillas cut into quarters. The dish was introduced by the Spanish Cook Encarnacion Pinedo in 1898 and today it has become part of the historical legacy of Mexico. You will find refried beans or frijoles along with Chilaquiles.

Scrambled or fried eggs along with pulled chicken are served as a side dish. You will easily notice such a variety of foods in Mexico that you can eat as evening snacks.

3. Chiles en nogada Chiles en nogada are one of the patriotic foods in Mexico as they boast green, white, and red colors of the National Flag of the country. All the prominent restaurants in Mexico and North America serve this dish for lunch as well as dinner. Picadillo in the dish is a mixture of chopped meat, fruits, and spices. Its cream sauce cooked with walnuts and a topping of pomegranate seeds adds extra taste to the dish. It is a popular traditional Mexican food from the Puebla region.

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4. Chapulines When you have cravings for a crunchy, smokey snack then Chapulines is the right dish for you. You may find it worth trying this just for the sake of a change in taste. Chapulines are rich in protein and the addition of freshly made potato chips adds extra crunchiness to the dish. They are seasoned and toasted grasshoppers that are caught by farmers from Oaxaca in the summer. Chapulins are served with guacamole and some corn tortillas which is a perfect combination for evening cravings.

5. Tostadas Fried Tostadas spread the smell all over the house and attract your kids to the kitchen immediately. This is one of the favorite foods in Mexico for children that can be served alone or piled high with several garnishes. You can add one layer of frijoles (refried beans), cheese, cooked meat, seafood, etc to make it look delicious. Do you know the word ‘tortilla’ came from ‘torta’, a Spanish word that means ‘round cake.’

According to Mayan legend, tortillas were cooked by a farmer during ancient times to feed his hungry king.

6. Tamales Tamales are one of the most ancient foods in Mexico that date back to the period of Inca, Mayan, and Aztec tribes. It was developed to eat during the war expeditions. You can try Tamales with the usual flavoring including cumin, oregano, thyme, different peppers, and garlic powder. This Mexican delight can be enjoyed with fruits, vegetables, and peppers. The exact process to cook Tamales is stuffing corn dough with sweet filling, wrapping it in corn husks or banana leaves, and steaming it for a few minutes.

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7. Elote Elote is one of the mouth-watering foods in Mexico that should be tasted when you are hungry. Indians can relate this dish to their favorite ‘Bhutta’ from the rainy season with some cheesy and pepper twist. You can add salt, chilly powder, cheese, butter, mayonnaise sauce, etc to make it taste bitter and spicy at the same time. Its cooking process includes boiling corn and serving them in cups or on a stick. You will notice this item on Mexican Beaches and North American Islands.

8. Mole Chiles are the most common ingredient you will find in Mole and other ingredients vary according to the place. Modern moles include chocolate, additional spices, nuts, seeds, garlic, onions, cinnamon, etc. Mole poblano is the well-known mole which is a rusty red sauce typically served over turkey or chicken on special occasions like Thanksgiving.

Furthermore, you can try it with coriander rice which counts as a healthy lunch for you.

9. Guacamayas Usually, sandwiches are in high demand throughout Mexico and delicious guacamaya is the best example. It is sold by street vendors and you will find it in almost every restaurant in the Mexican City. Guacamayas are originated from León, Guanajuato. Pork cracklings, a spicy sauce tastes good with this dish and a squirt of lime juice is a must-try along with it. You can grab a few pieces of Guacamayas when you are in a picnic mood with your friends and family, they last for a longer time.

10. Cemitas Cemitas has its origins in Puebla, Mexico and it is also known as cemita poblano. It can be served as a sandwich as well as a roll so you can have it as breakfast or as lunch also. In the category of junk foods, Cemitas are the most delicious foods in Mexico that you can enjoy.

In the region of Puebla, Cemitas are generally served cold, however, in the United States, they are toasted on a griddle and served warm. They are cooked with meat, white cheese, avocado, and pápalo leaves.

This is just a short list of foods in Mexico that you can have when you are hungry. However, there are dozens of more food dishes you should not miss while traveling to Mexico. They represent the indigenous culture of it starting from the first agricultural community in the country. Tasting and enjoying some of the fine foods in Mexico at ports or on the beach will make your vacation more interesting and memorable. Your family and friends will be talking about it for months while looking at the pictures you click while eating it.

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Beautiful Design Makes A Beautiful Life:

TIFFANY &

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T

he huge bodies of water reflected the Metroid shower passing by. The eruptions resembled fancy fountains with red glitterous lava flowing into the sea. It seems like a party of chaos but the most beautiful one. As if nature was creating itself, forming mountains and sea, under the light of the newly formed moon. One more thing was created in this ceremony of chaos when the carbon atoms collided with each other in extreme conditions. As the pressure was about 50,000 times the pressure at the surface and the temperature exceeded 1600°C, the carbon atoms bonded with 4 others, and diamonds were formed.

All of this, for a man (Charles Lewis Tiffany, 1812–1902) to put that diamond on a ring billions of years later and establish Tiffany & Co.—“the store of his dream.” He not only sold jewelry but gave the world something to dream about. He was selling a dream that would change the face of luxury and jewelry forever. This article is the breakdown of this very dream and the company sells it.

& CO.

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Time Line of Tiffany & Co. 1830s and 40s

Charles Lewis Tiffany took sole control, renaming it Tiffany & Co.

1870s

Purchased the Tiffany diamond, a massive 128.54-carat canary yellow stone.

1880s

Louis Comfort Tiffany became the first design director in 1902.

1920s & 30s

Designers Elsa Peretti (1974) and Paloma Picasso (1980) joined.

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Founded in 1838 by Charles Lewis Tiffany (1812–1902) and his partner, J. B Young, as Tiffany & Young, a “fancy goods” store on Broadway in New York.

Charles Lewis Tiffany introduced the iconic blue color in the 1840s.

1853

Moved to a grand store in Union Square in 1870. Became a hub for New York’s elite, known for Japonesque-style silverware and diamond jewelry.

1878

Introduced the Tiffany setting in 1886.

Won awards for designs at international exhibitions.

1900s

Flourished through the Art Deco era and embraced the 30s Retro or cocktail style.

1970s & 80s

1950s

The Tiffany & Co. Foundation was established, committing to environmental support.

2015

Launched the Diamond Craft Journey, revealing the countries of origin for diamonds.

2023

Introduced designer-jeweler Jean Schlumberger in 1956.

2000

Committed to net-zero greenhouse gas emissions by 2050.

2020

Unveiled the Landmark at 57th Street and Fifth Avenue, featuring 10 floors of stunning creations and custom works.

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Products and Legacy: The Diamond King Charles Lewis Tiffany, a visionary entrepreneur driven by a profound passion for acquiring the most exceptional and rare gemstones, laid the foundation for luxury as we recognize it today. In 1837, he inaugurated Tiffany & Co. in New York City as a purveyor of fancy goods and stationery. Mr. Tiffany’s ground-breaking acquisition of jewels from French aristocrats during the 1840s marked a pivotal moment. He introduced major gemstones to the United States for the first time. This move reached widespread attention, and the press awarded Tiffany the illustrious title of “The Diamond Kings,” a distinction the House proudly upholds to this day.

The Modern Engagement Ring The first Tiffany Setting, introduced in 1886, had a single diamond lifted above the ring by six platinum prongs. Melvyn Kirtley, the top gem expert at Tiffany, says, “These prongs lift the diamond off the ring and into the light.” Lifting the diamond off the finger and letting in as much light as possible makes it sparkle a lot.

The Blue Box A hundred years later, Tiffany added the finishing touch to their famous packaging. A white satin ribbon on all their Blue Boxes. It’s carefully tied into a bow, and with a gentle pull, it opens up to show the amazing Tiffany item inside. The Blue Box is known all over as the most famous and wanted packaging globally. It is a tradition that goes back to the time our founder started the company.

Legacy of Gemstones Tiffany has a fascinating history rooted in exploration and a love for rare gems, driven by the passion of its founder. Back in the day, Charles and his gem experts not only showed the world brand-new gemstones but also played a big role in making Tiffany & Co. a famous jeweler worldwide. One such gem introduced by Tiffany in 1968 is tanzanite, known for its beautiful blue color and named after Tanzania, where it comes from. Tiffany’s collection also boasts centuriesold favorites like rubies, emeralds, and sapphires, all of top-notch quality.

Symbol of Love Charles Tiffany was the first jeweler to make diamond rings a symbol of love. In 1886, he created the Tiffany Setting which became a world-famous engagement ring. For over 130 years, this ring has been a part of many incredible love stories. This innovation didn’t just make Tiffany & Co. a jewelry store, it turned it into a place known for classic designs, amazing craftsmanship, and celebrating love.

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7,500

Brand Value In Million U.S. Doller

7,000 6,500 6,000 5,500 5,000 4,500 4,000 (Source: https://www.statista.com/)

Tiffany & Co. has consistently demonstrated robust brand value on the global stage, with a noteworthy trajectory from 2010 to 2023. In 2023, the iconic brand reached a staggering brand valuation of around seven billion U.S. dollars, showcasing a remarkable surge of nearly 500 million dollars from the preceding year. This significant increase underscores the enduring appeal of Tiffany & Co. along with its ability to elevate brand value in a competitive market.

Let’s break down the factors that resulted in the exponential growth of this brand.

•

Consistent Financial Performance: The brand’s financial strength is evident in the nearly 500 million dollar surge in brand value compared to the previous year, highlighting its ability to navigate and excel in the market.

•

Enduring Appeal: Tiffany & Co.’s enduring appeal lies in its legacy of luxury, exceptional craftsmanship, and timeless elegance, making it a preferred choice for consumers seeking prestige and quality.

•

Competitive Market: Operating in a competitive market it has not only maintained its market position but has also enhanced its standing, reflecting its strategic market approach.

•

Global Recognition: The brand’s global recognition is reflected in its substantial brand value, signifying that it has successfully positioned itself as a symbol of luxury on a worldwide scale.

•

Consumer Resonance: The consistent growth in brand value suggests that Tiffany & Co. continues to resonate with consumers, leveraging its heritage and distinctive offerings to maintain a strong market presence.

• •

•

Adaptability: the brand’s ability to adapt to evolving market dynamics is evident in its financial performance, indicating a brand that stays attuned to consumer preferences and market trends.

Strategic Initiatives: The brand’s strategic initiatives, possibly in areas such as marketing, product innovation, or market expansion, have likely contributed to its impressive brand value growth.

This comprehensive market analysis illuminates Tiffany & Co.’s prowess in navigating the market, solidifying its status as a global leader in the luxury segment.

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TIPS

PRE

44 | January 2024

S FOR CREATING A STUNNING BOOK COVER FOR YOUR EGNANCY BOOK The saying, “Don’t judge a book by its cover,” may hold true in some situations, but when it comes to actual books, the cover is often the first thing that attracts readers. This is particularly true for a pregnancy book, where the visual appeal of the cover can significantly influence a potential reader’s decision to pick it up.

what visuals and colors resonate with them. Are they looking for something serene and calming, or do they prefer vibrant and energetic designs? Knowing your audience’s preferences will guide your design choices and make your cover more relatable.

2. Capture the Essence of Pregnancy

Creating a stunning book cover with the help of free book cover templates for your pregnancy book is not just about aesthetics; it’s about conveying the essence of your content and connecting with your target audience. Here are some valuable tips to help you design a book cover that not only looks beautiful but also effectively communicates the message of your pregnancy book.

1. Know Your Audience Understanding your target audience is the foundation of creating an appealing book cover. In the case of a pregnancy book, your audience is likely to be expectant mothers or couples planning to start a family. Consider

A great book cover encapsulates the essence of the content within. For a pregnancy book, this could mean incorporating symbols associated with pregnancy, such as baby booties, a pregnant silhouette, or ultrasound images. Consider using images that evoke emotions related to the journey of pregnancy – joy, anticipation, and love. When potential readers look at your cover, they should get a sense of what the book is about and feel a connection to the subject matter.

3. Choose a Striking Image The visual element of your cover is paramount. Invest in a high-quality, professionally shot image that becomes the

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focal point of the cover. This could be a heartwarming image of an expectant mother, a family, or a symbolic representation of the miracle of life. Ensure that the image is clear, sharp, and relevant to the theme of your pregnancy book. A striking image will grab attention and entice readers to explore the content inside.

4. Optimize Typography The typography on your cover plays a crucial role in conveying information and setting the tone. Choose fonts that are easy to read, especially in thumbnail size, as many readers will first encounter your cover online.

Experiment with different fonts to find one that complements the overall design and aligns with the message of your pregnancy book. Consider the size, spacing, and color of the text to ensure it is legible and visually appealing.

5. Harmonize Colors Color psychology is a powerful tool in design. Different colors evoke different emotions and associations. For a pregnancy book, soft and pastel colors like light blues, pinks, and greens often convey a sense of tranquility and hope. However, if your book has a more energetic or motivational tone, you might opt for brighter and bolder color choices. Ensure that the color palette you choose complements the theme of your book and resonates with your target audience.

8. Be Consistent with Branding If you have an established author brand or series, it’s crucial to maintain consistency across your covers. Consistent branding helps readers recognize your work and builds trust.

Use similar fonts, color schemes, or thematic elements that tie your pregnancy cover to your existing body of work.

This not only reinforces your brand but also makes your books easily identifiable to your readership.

9. Consider Different Formats Keep in mind that your book cover should be versatile and look appealing across various formats. Whether it’s a physical book, an e-book, or an audiobook, your cover should adapt to different dimensions and resolutions. Test the scalability of your design to ensure that it remains visually striking in both print and digital formats. This adaptability is especially crucial in today’s diverse publishing landscape.

10. Hire a Professional Designer If you’re not confident in your design skills, consider hiring a professional book cover designer. A skilled designer can bring your vision to life, ensuring that your cover meets industry standards and stands out among competitors. While there are many tools available for DIY cover design, investing in a professional designer can make a significant difference in the overall quality and marketability of your pregnancy book.

6. Keep It Simple While it’s tempting to incorporate various elements into your book cover, simplicity often works best. A cluttered design can be overwhelming and may not effectively communicate your message. Focus on a few key elements that represent the essence of your pregnancy book. A clean and uncluttered design not only looks more polished but also allows for better readability, especially in a thumbnail format.

7. Test with Your Audience Before finalizing your cover, consider getting feedback from your target audience. This could be done through social media polls, surveys, or focus groups. By involving your potential readers in the decision-making process, you gain valuable insights into what resonates with them. Pay attention to their preferences regarding colors, images, and overall design. Testing with your audience ensures that your book cover is not only visually appealing to you but also to the people you want to reach.

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In conclusion, creating a stunning cover for your pregnancy book involves a combination of artistry, market research, and understanding your audience. By focusing on the key elements mentioned above, you can design a cover that not only looks visually appealing but also effectively communicates the essence of your content. Remember, your cover is the first impression your book makes on potential readers, so make it count!

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