The Most Influential Business Leaders To Watch Out

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An Influential Leader To Modernize

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From Editor’s Desk

Dear Esteemed Readers, Greetings and a warm welcome to the newest edition of The Enterprise World! As we delve into the dynamic realm of global business, it is with great excitement that we present our spotlight feature for the month: "The Most Influential Business Leaders To Watch In." In the ever-evolving landscape of commerce, the prowess of influential leaders becomes the driving force behind innovation, growth, and transformative change.

This edition is a celebration of those visionaries who have not only shaped their respective industries but have also left an indelible mark on the business world at large.

Our editorial team has painstakingly curated a list of influential business leaders whose strategic acumen, leadership style, and forward-thinking initiatives have set new benchmarks. From established titans to emerging trailblazers, each profiled leader is a testament to the diversity and dynamism inherent in today's business environment.

As you peruse the pages of this edition, you will gain valuable insights into the leadership philosophies that propel these individuals to the forefront of their fields.

Whether it's navigating challenges, fostering innovation, or championing corporate responsibility, each profile encapsulates the essence of leadership excellence.

We invite you to join us on a journey of inspiration and discovery as we explore the stories and strategies of "The Most Influential Business Leaders To Watch In." May their narratives spark new ideas, ignite your entrepreneurial spirit, and offer perspectives that resonate with the challenges and opportunities of our times.

Thank you for your continued support, and we trust that this edition will serve as a source of knowledge, motivation, and thought leadership in your business endeavors.

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Ofce No. 102, Bhakti Genesis, S. No. 245, H. No. 2B, Wakad Aundh Main Road, Above Ather Showroom, Pune. 411057

Follow Us On: For Editorial Concerns: editor@theentetpriseworld.com For Sales & Branding Enquiries: sales@theenterpriseworld.com For Subscription: info@theenterpriseworld.com Publisher The Enterprise World Creative Content Editor

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This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair.

We try to bring a perfect platform for business organization to showcase their valued products/ services.

Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World.

The Enterprise World solely owns all the reprint rights.

In the initial days, Nitij struggled to understand how import & export transportation worked. He engaged himself in cold calling potential clients, and each time he forwarded an inquiry to the sales team, they would respond with a series of questions. He was hesitant to ask questions to the same potential clients because he assumed that clients would perceive him as someone who was asking too many questions in the initial call.

Gradually, Nitij started gaining confidence and asked all relevant questions in the first call itself. Now, he has been considered a knowledgeable transporter, and the questions he asked made sense to quote a precise rate.

Expert in Container Transportation According to Nitij, a group of employees and drivers of the company are behind the long-standing success of GTC. Some of them have spent nearly 20 years of their life with the company. Through thick & thin, the GTC family has always been standing strong and always ready to transport the cargo. Garg Transport Company offers transportation services from an owned and attached fleet of trucks & trailers Pan-India from Nhava Sheva port. Apart from transportation, it provides warehousing management services at four locations in India, namely, Kalamboli, Bhiwandi, Nhava Sheva & Delhi.

LEADERS IN SPOTLIGHT

For the cover read about

CONTENTS

12

Nitij Garg

upshot

Liverpool The Gem of England

American Express A Journey that Revolutionized the Financial Worl

18 cASE STUDY

24 Blog

Festive Flicks: 20 Best Classic Christmas Movies of All Time

34 Article

The Tech Revolution in Online Plant Identification

40

NEWS

ISRO Prepares for Final Maneuver: Aditya-L1 Space Probe to Enter Halo Orbit for Solar Observations

n a groundbreaking astronomers discovery, the Very Large Telescope Interferometer (VLTI) has delved into the intricate details of the planet-forming disk encircling HD 144432, a youthful star situated approximately 500 light-years away from Earth. The findings, led by the Max Planck Institute for Astronomy, unveil a complex three-ring structure within the region where planets are currently taking shape around this celestial body.

I

Roy van Boekel, a scientist at the Max Planck Institute for Astronomy and co-author of the study, expressed excitement about the findings, stating, “When studying the dust distribution in the disk’s innermost region, we detected for the first time a complex structure in which dust piles up in three concentric rings in such an environment.” He further emphasized that this region corresponds to the zone where rocky planets formed in our own Solar System.

Within the interstitial spaces of these concentric rings, a rich mixture of dust, gas, and elemental components acts as the essential building blocks for burgeoning planets. This revelation represents a crucial advancement in our understanding of planetary formation.

The dust-rich zone identified in the study may play a pivotal role in the eventual development of rocky planets similar to Earth. Astronomers Discover speculate that the masses of potential planets emerging within these rings rival the size of the gas giant Jupiter.

Astronomers Discover Dust distribution in the disk’s innermost region Astoundingly, the first ring identified by the ground-based telescope lies within the orbit of Mercury, followed by a second ring mirroring Mars’s trajectory, and a third aligning closely with Jupiter’s orbit. HD 144432 stands out as a unique case, being the first instance of a young host star harboring such a sophisticated ring system in such proximity.

An in-depth analysis of the dust composition surrounding the disk yielded significant insights. The researchers identified various silicates and minerals reminiscent of those found in Earth’s crust and mantle.

Additionally, the team speculates the presence of metallic iron, which, if confirmed, would mark the first detection of such a component in a planet-forming disk.

A glimpse into the early stages of planetary formation From a chemical perspective, the team proposes that a combination of iron and silicate is more likely to exist in the hot inner regions of the disk. The observed dust surrounding HD 144432 exhibits temperatures ranging from a scorching 1800 Kelvin at the inner edge to a more moderate 300 Kelvin in the outer realms. Under such extreme conditions, the survival of carbon grains becomes challenging.

Roy van Boekel elaborated on the chemical composition, stating, “Astronomers Discover have thus far explained the observations of dusty disks with a mixture of carbon and silicate dust, materials that we see almost everywhere in the Universe.” The team believes that dust rich in iron and deficient in carbon aligns well with the conditions observed in our own Solar System, where both Mercury and Earth boast high iron content, with Earth having comparatively minimal carbon.

In conclusion, the groundbreaking study of the HD 144432 system provides a glimpse into the early stages of planetary formation, shedding light on the potential commonality between our Solar System and other celestial bodies across the universe. The intricate three-ring structure discovered around this young star opens new avenues for research, inviting scientists to explore the fascinating complexities of the cosmos.

THE ENTERPRISE WORLD

Cover Story

NITIJ GARG

An Influential Leader to Modernize Transportation and Logistics HEAD OF MARKETING

I

n the charismatic business field, influential leaders play a notable role in reshaping industries, redefining leadership qualities by fostering innovation, and driving exceptional changes.

In the list of passionate architectures of the business world who come from different fields, The Enterprise World throws a spotlight on a remarkable figure emerging from the realm of transportation and logistics. The visionary leadership of Nitij Garg (Head of Marketing at Garg Transport Company) has boosted the growth of the company to a new level and has had an impact on the transportation industry landscape.

His transformative initiatives to capitalize on emerging technologies have fortified the company and influenced the field at large.

12 | January 2024

Understanding Roots of Transportation Having a vibrant educational background, Nitij graduated in Sales and Marketing from IE Business School, Madrid. He returned to India after that and joined the family business. Before joining the family business, Nitij worked with BLR Logistics (I) Ltd and was a partner at Whitespace Logistics Pvt. Ltd. which focused on transportation and warehousing management services.

While working at BLR Logistiks in 2017, Nitij’s core focus was to understand the driver’s journey before and after completing an import or export trip. He worked closely with their garage team, understanding the process of making a lorry receipt, keeping drivers’ accounts, and matching the cash statement at the end of the day. At BLR Logistiks, he spent time with drivers understanding the roots of the transportation business.

Modifying the Existing Ecosystem In 2020, Nitij started his professional journey with Garg Transport Company. In 1995, his father Shri. Siyaram Garg founded GTC in a rented one-table-chair office in Masjid Bunder. After completing his Master’s from Spain, Nitij started a diamond jewelry firm in February 2020.

A few days after starting the company, a COVID lockdown was imposed and unfortunately, his business partner passed away during the same time. Nitij was devastated. It was at this time that his father suggested to join the family business of transportation. Nitij wanted to do something different from transportation because that is what GTC has been doing for the last 25 years.

Nitij embarked on the journey of becoming an influential leader by learning about warehousing management.

It was a complimentary service that the company could provide to clients along

with transportation which wasn’t provided by many other transporters.

Nitij saw a huge opportunity in it and after gaining on-ground experience and enough knowledge about warehousing, he started offering warehousing management to clients in 2021.

A Knowledgeable Transporter In the initial days, Nitij struggled to understand how import & export transportation worked. He engaged himself in cold calling potential clients, and each time he forwarded an inquiry to the sales team, they would respond with a series of questions. He was hesitant to ask questions to the same potential clients because he assumed that clients would perceive him as someone who was asking too many questions in the initial call. Gradually, Nitij started gaining confidence and asked all relevant questions in the first call itself. Now, he has been considered a knowledgeable transporter, and the questions he asked made sense to quote a precise rate.

Expert in Container Transportation According to Nitij, a group of employees and drivers of the company are behind the long-standing success of GTC. Some of them have spent nearly 20 years of their life with the company.

Through thick & thin, the GTC family has always been standing strong and always ready to transport the cargo.

Garg Transport Company offers transportation services from an owned and attached fleet of trucks & trailers

www.theenterpriseworld.com | 13

Cover Story Pan-India from Nhava Sheva port.

Apart from transportation, it provides warehousing management services at four locations in India, namely, Kalamboli, Bhiwandi, Nhava Sheva & Delhi.

Being an expert in container transportation, GTC serves both import & export cargoes in 20ft, 40ft, 20ft & 40ft Flat Rack containers, 40ft open top containers, (only full truckloads). One of its strongest offerings is the movement of “Over Dimension Consignments (ODC)”. ODC cargoes are anything that exceeds a regular truck size.

Moreover, it supports services like live tracking of the truck, welltrained staff to load & unload almost any kind of cargo at the warehouse, etc. In addition to these services, GTC offers on-time & committed deliveries and specialized handling of fragile goods which make the company different from its competitors in the market.

Currently, GTC offers transportation and warehousing management services from Nhava Sheva port and it is planning to expand its service offerings from different ports in India starting from Mundra port.

Contemplating connecting with new clients and increasing the fleet size in upcoming years, GTC is focused on keeping its existing customers delighted. Furthermore, it is intriguing to make a pitch in all logistic services under one roof and not just stick to transportation and warehousing management which helped the company to grow. From customs clearance, shipping, warehousing, transportation, and last-mile delivery, Nitij aspires to create a brand of Garg Transport Co. in the transportation and logistics sector.

14 | January 2024

“Just the right price at just the right time” Speaking about the business scenario in the logistics industry during the COVID19 pandemic, there was a sudden hike in the logistics costs all across the globe irrespective of the container size, destination, or the cargo inside the truck.

This was majorly due to the panic of shutdown and lack of workforce. GTC faced a similar challenge when drivers started returning to their hometowns during the COVID-19 pandemic which created a shortage. During this period, GTC supported its all drivers by supplying food materials, safety equipment like masks/ PPE kits, and adequate medicines at its garage.

Every driver was given medical care and attention immediately after falling sick.

Due to this, all drivers of GTC stayed and were able to deliver essential services cargo even though trucks were carrying oxygen tank containers. After the COVID-19 pandemic, clients discerned which service providers stood by them and which ones capitalized on challenging times. Due to this, some clients of GTC have given continuous business just because it provided “Just the right price at just the right time”.

The Real Backbone of GTC The core value of GTC is to leverage the unique strength of its employees and lead by example. The team at Garg Transport Co. works in harmony with each other and gives support to other departments as and when needed.

According to Nitij, employees are the backbone of any business. He elaborates, “At GTC we have more than an employee-employer relationship, we are a family. Our 35-member team is divided into five departments- Top Management, Traffic Dept., Accounts Department, Garage Team, Back office Team, and OnField Team.”

Ÿ The Top management includes Nitij’s father- Shri Siyaram Garg, his elder brother- Mr. Uddhav Garg, and Nitij himself, who brings in business and takes care of the finances. Ÿ The traffic team consists of 4 members responsible for the dayto-day business operations and managing a fleet of trucks. Ÿ The accounts team takes care of managing the funds and making and receiving payments. Ÿ The garage team is situated near JNPT where all its trucks are parked and also takes care in terms of service/ repairs/ etc. for GTC’s fleet. Ÿ The back-office team takes care of depositing cheques, sending out invoices and acknowledgment couriers, updating vehicle dispatch status, etc. Ÿ The on-field team makes sure that all the trucks are sealed & locked before dispatch and carries a lorry receipt (LR) with them.

Learning from the Basics In the year 2020, Nitij became a partner in a company called Whitespace Logistics Pvt. Ltd. At WLPL, he offered 30,000 square feet of storage space offering loading, unloading, sealing, docking, repacking, and general & bonded warehousing management services.

Soon he decided to take a timely exit and join the team of Garg Transport Company as a marketing intern. Today he is handling the responsibility at GTC as head of the Sales & Marketing division.

Being one of the most inspiring leaders of his generation, Nitij experienced a series of achievements in his journey.

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He moved 42 Over Dimensional Cargo (ODC) trucks from Pune to Mohali for the manufacturing plant of the client, Tynor Orthotics Pvt. Ltd. He helped the customer save nearly 20% on the overall transportation cost. Moreover, Nitij introduced new services in his company. Since GTC was only providing transportation services, he initiated Warehousing Management Services to clients after joining the team. Today GTC offers more than 1,00,000 square feet in storage spaces at four locations in India.

directly track their cargo, GTC could identify unnecessary stoppage and the driver was also aware that he was being tracked in case the cargo was lost. Due to this innovative introduction, the company managed to gain 95% control of the marketsourced vehicles. This is a classic example of how innovation can help a company provide exceptional service to its existing clients and reduce the workload of its employees, making it a win-win situation.

In February 2021, Nitij became a member of Business Networking International (BNI) and represents GTC as a trusted logistics service provider. To date, the team achieved more than 3 crores of business by offering the best in industry service to BNI members and their referrals.

“Build long-term relationships”

Innovation is a key to the business Nitij explains “Innovation is the key to information absorption, thehelp of an business growth” with the memberships focus on active learning example. GTC used to track its through curated assignments and vehicles by calling the drivers and quizzes, encouraging updating its team and practical the client about application earning the locationand of the truck.participants It was not a CPE precise credits. way to track because very sometimes the drivers wouldn’t pick up Covering risk-related topics, the call orover were25 sleeping phones CyberFrat prioritizes education, switched off, etc. To solve this issue, turning learnersGPS intosystems informed GTC installed in all its guardians of their organizations and trucks which made tracking its own enhancing the collective cybersecurity fleet easy at the click of a button. posture. Furthermore, However, this was not collaborations a real problem. with esteemed institutions likevehicles The real problem was to track Symbiosis and Vidyalankar sourced from the market on Institute which contribute todid a larger strategy, creating GTC’s team not have any control. a network of knowledge that benefits On account of this, the team faced various sectors, including academia. several issues such as theft, multiple cargo loading, breaking, Challenges in seal the Early Dayand unnecessary stoppage enroute. To solve this issue, the company initiated Cybersecurity isn't a recent trend;the it's sim-based ofthe thedigital truck. With been a vitaltracking aspect of world the help sim-based tracking, since its of inception.

While its once the link wasisshared, clientsrecognized, could importance now widely

Having a number of clients satisfied with the services offered by GTC, Nitij highlights experiences with a few of them. The company was approached by a construction company who are in the trade of manufacturing pre-fabricated walls and structures. However, transporting 800 tons of cement walls was a challenging task to do. The faced in the early days, CyberFrat specialized project execution team of the common challenge of Garg Transport Company understood establishing trust and credibility in thecybersecurity whole requirement, took adequate the community. measurements of the cargo, and came Creating an active and engaged up with a solution.

The company community required dedicated customized one of 40ft Trailersofin efforts alongside thethe development such a way that the fragile cemented high-quality, relevant content. walls do not break or crack.

The competitive nature of the field demanded distinct strategy, a The client awas expecting a 20% balanced revenue model, and a transit loss, and despite that, GTC robust technical infrastructure. achieved a 100% delivery rate with Furthermore, ongoing challenges the customization.

There was not included compliance with even a single breakage in the cybersecurity regulations, recruiting complete 50 round trips executed by top-tier talent, and effectively the company. The client was managing and extremelyengagement, satisfied withcontent, its service. marketing.

Despite these hurdles, This is what GTC desired to achieve CyberFrat's unwavering in the long termsatisfied and happy commitment andwith the this team's clients. In link client relentless efforts led to successful experience, Nitij highlights the quote maturation, serving of his father,now Mr.effectively Siyaram Garg, and empowering the cybersecurity FounderGarg Transport Company, community.

“Build long-term relationships, because money will come & go.”

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The Turning Point in CyberFrat's Growth CyberFrat's exceptional growth finds its roots in foundational principles and early endeavors. The focus on collaboration and knowledge-sharing struck a chord in the rapidly expanding cybersecurity industry. Yet, this growth is a result of various factors.

The increasing demand for cybersecurity solutions in our digitalized world naturally created a need for a platform like CyberFrat.

What truly fueled the company's growth was the visionary leadership displayed by founders and early team members, serving as a driving force propelling it forward. This growth story unfolds against the backdrop of an industry craving innovative approaches and a community eager to connect, learn, and adapt to the evolving cybersecurity landscape.

www.theenterpriseworld.com | 15

LIVE

18 | January 2024

ERPOOL The Gem of England

Liverpool, a city located in the metropolitan county of Merseyside in North West England, is famous for multiple reasons. The music scene, football teams, culture, friendly faces, maritime history, and so on. All of us know the rock band The Beatles belonged from here. The Hollywood actress Jodie Comer, the two professional football teams, and the nightlife, all these are the breath-taking elements here.

When you notice all these elements around you, you're in Liverpool, my dear friend!

The multi-faceted attributes of the city make it different from other cities. With a population of 9,17,000, the city's two football teams enjoy a huge fanbase. Delve a little deeper into the city and you will discover a few things that could exhilarate your experience of this gem of a brilliant UK city. During the late 19th and early 20th century, the city was most famous for being a port. Liverpool is on the east side of River Mersey. It became a borough in 1207 and a city in 1880.

In 1889, the city became separate from Lancashire. The number of national museums in Liverpool is very high, except London, of course! A person who will visit there will find all sorts of interesting things to do during the stay. The history, the culture, the visuals around the city, and the museums, all of it is worth going.

Liverpool Attractions: Not only The Beatles, there are more reasons to be fascinated by the beauty of the city. Several indoor and outdoor attractions can be enjoyed by people.

The Formby Squirrel Reserve is right around the corner from Crosby Beach. The "Iron Men" sculptures can be seen famed by Antony Gormley's.

The glittering Albert Dock is home to a variety of great museums and art galleries in Liverpool. It also includes the Tate Liverpool and the Mersey Maritime Museum. Sefton Park is a 235-acre Grade I-listed park with enough for families. The city also has a surplus of free attractions and things to do.

Scouse or Scousers?

One is the name of a dish, while the other is a nickname used for people. So, scouse is the term used for a filling stew made of beef, carrots, onions, and potatoes. It is guessed to be a version of Norweigan Labskaus, that was brought to the city hundreds of years ago by visiting sailors. The delicacy is still served in many pubs and eateries in the city today.

The local people in the city are addressed as Scousers or Liverpudlians. After a long day of strolling in the city, at the end of the day you need to feel satiated, you can always find a good place serving the delicacy. Grab a local scouser with you to have the scouse, how does that sound?

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Interesting Facts About Liverpool: 1. A Hub for Museums: With a count of 10 museums to visit, a person who is inquisitive by nature will learn a new thing or two over here. You can make a list of museums and keep ticking after completing each one of them. Almost all interests are covered, and all of them are free to enter too. A great place to begin with the museum stroll is the Royal Albert Dock.

2. Cavern Club and The Beatles are inseparable: Even though the original Cavern Club does not exist, the original arches of the building can be seen. The Fantastic Four grew up in the same area and had started performing some of their very first shows in the city.

With a count of over 292 performances at the iconic Cavern Club, the renovated club has Beatles memorabilia and is a remarkable place to listen to music.

3. The Chinese Connection: Liverpool dons the hat of hosting the oldest Chinatown events. London and Manchester host the biggest Chinatowns in the UK. The Chinese community, for centuries, has trading links with Liverpool city that allured immigrants, sailors, and traders from all over the globe. Another interesting fact about Liverpool City is the arch of Liverpool's Chinatown. The lavish structure was decked with hundreds of dragons and two magnificent lions.

4. Largest Cathedral in the UK: 74 years was the time taken to build this cathedral. Yes, that's right! We aren't joking.

At 189 meters long and 101 meters tall at its highest point, it truly is humongous. The Anglican Cathedral holds the title of the largest cathedral in the UK. If you plan to explore the gorgeous Georgian Quarter you will not want to miss this monument. Located on St. James Mount, it is worth the visit.

20 | January 2024

5. A wet dock: The best hidden gem is the 300-year-old dock that lies underneath Liverpool ONE. Opened in 1715, the clever design allowed ships to unload cargo without worrying about the tides of the River Mersey estuary.

It took 5 years to build and cost three million pounds in today's monetary calculation. The immense hard work and dedication helped Liverpool become the best trading port on the planet.

6. Jaw-dropping cultural diversity: According to a study, 51% of Liverpudlians speak a language different from English a home. A whopping 60 different languages are spoken by the residents daily. Back in the 1830s, when the first ship came into the city carrying silk, tea, and cotton, the Chinese community continued to grow for centuries. The Chinatown in Liverpool is still on a roll to date.

7. Outbreak of Tropical Diseases: Liverpool's Overseas Trade was founded by Sir Alfred Lewis Jones in November 1898. It resulted in the outbreak of tropical diseases. Sir Alfred donated 350 pounds to establish a School of Tropical Medicine, the first of its kind. It provided cutting-edge research and teaching ever since which included co-relating Malaria and mosquito bites.

8. Liverpool means muddy pool: Last but not least the most interesting fact is the history of the city's name. The origin of the name comes from the old English words "lifer" which means muddy or thick water, and pol means pool or creek. Muddy Pool doesn't sound as trendy as Liverpool. In 1190, the first written record was as Liverpul. Later, according to the Cambridge Dictionary of English place-names, the very first reference was of a pool or a tidal creek, so later it got changed to Liverpool.

www.theenterpriseworld.com | 21

Things To Avoid

In Liverpool: a. Being unprepared for the changeable weather: Liverpool resides on the northwest coast of England along with the Irish Sea. This region of the world is famous for unsettled weather. The Atlantic Ocean can bring windy and rainy days even when it's sunny. So be prepared to face constant weather changes. b. Avoid Taxis when exploring: There isn't much of a point in taking taxis when you're in the mood to stroll around the city. Geographically, the city is quite small and we're sure you do not want to waste your money on taxi fares, do you? For a fact, the walk from Royal Albert Docks to the City Centre is not even a 10-minute one. From there again if you walk for 10 minutes, you'll be at the University of Liverpool in the Knowledge Quarter. c. Avoid eating at tourist restaurants: If you're a foodie and want some authentic Liverpool taste, head to a local restaurant. Of course, you can eat at a franchise restaurant, but then you will miss out on down-to-earth cafes, neighborhood pubs, and even finedine bars. d. No mocking the Scouse accent: The Liverpudlian accent is one of the most pronounced in the UK. When talking to a local, you'll hear a mix of English and Irish. With the waves of immigration that emerged in Liverpool, you might feel the urge to copy the accent when talking to a local. The locals get offended and may roll their eyes, so it is better to avoid this common pitfall.

22 | January 2024

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AMERICA

EXPRESS

A Journey That Revolutionized The Financial Wor

24 | January 2024

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W We all have that one friend, whom you can always rely on when stuck in a financial crisis. Whether it be facing an issue in a transaction, or falling short on cash, just summon the savior. I once too had this friend, always ready with his cape on, to grab my hand when drowning in the puddle of failed transactions. Sooner, the college was over drifting everyone apart, and along with them, I lost that one friend too.

Later on, when enslaved in the corporate world I found that helping hand again but without a cape and crooked face this time.

Rather, it was someone in a fancy tie and shining boots, who was convincing me to get a credit card. As appalling as his offer was, I had to turn him down as this concept was new to me. After painstaking research and understanding the concept of credit cards, something stuck with me. That something was a diversified global financial services company – American Express. This article is your guide to take you on the journey of American Express and the story behind it.

The Beginning of a New Era During the mid-19th century, there was a significant demand for the transportation of parcels, documents, and valuable items across the United States. With the westward expansion, businesses needed a trustworthy and efficient means of sending and

26 | January 2024

receiving these items. This was the time when security and reliability were major concerns for businesses and individuals. The risk of theft or loss of valuable items during transit was a genuine problem and people were looking for a dependable solution. In this chaos, on the bustling streets of Buffalo, New York, a daring idea was conceived by three visionary entrepreneurs. Henry Wells, William Fargo, and John Warren Butterfield founded American Express in 1850, which would soon become a global icon in the financial services industry.

After its formation, American Express (also known as Amex) skyrocketed because of its speed and reliability.

Started as an express mail business, its iconic stagecoaches, driven by fearless drivers became a symbol of trust and efficiency. Embracing its services to send parcels, currency, and valuable items across the country, Amex flourished to a greater extent. With the uncertainty of the financial market, Amex evolved too, transforming the way people conducted financial transactions. This evolution later became the foundation for several innovations in the financial sector that set the course for a new future.

contributed to the growth of international tourism.

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First Charge Card (1958): The company introduced the first charge card — the American Express Card.

This card required cardholders to pay their balance in full each month, paving the way for future credit and charge card products.

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Membership Rewards Program (1991): Amex launched the Membership Rewards program, which became one of the first comprehensive credit card rewards programs. Cardholders could earn points for their spending and redeem them for a wide range of rewards, including travel, merchandise, and more.

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Airport Lounge Access (1994): American Express began offering cardholders access to airport lounges as a card benefit. This was one of the early examples of premium travel perks associated with credit cards.

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Expansion into Banking Services and Digital Services: Amex expanded its offerings beyond cards to include various banking services.

This includes personal and business loans, savings accounts, and certificates of deposit (Cds). Amex also embraced digital innovation like developing mobile apps and online services to provide easy access to account management, payment options, and exclusive offers.

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Partnerships and Co-Branded Cards: Amex formed partnerships with various retailers, airlines, and hotels, offering co-branded credit cards. This allowed the cardholders to enjoy exclusive benefits, discounts, and rewards.

Revolutionary Innovations: American Express has been a pioneer in the financial services industry. By introducing several innovations and changes that have had a significant impact on the market. Some of these key innovations and changes are listed below: •

Introduction of Traveler’s Cheques (1891): Innovation of traveler’s cheques, which were widely accepted as the means of carrying funds while traveling.

This innovation greatly reduced the risk of carrying cash and

•

All these innovations helped American Express remain a symbol of financial prowess and customer service excellence.

Out-of-the-box marketing campaigns: American Express has been known for its successful marketing campaigns and strategies over the years. Here are some smart marketing campaigns employed by Amex: •

“Don’t Leave Home Without It”(1975): One of the most iconic marketing campaigns in the credit card industry. This slogan emphasized the idea that Amex cardholders should never leave home without their card. It became synonymous with the brand’s exclusivity and the peace of mind it offered when traveling.

•

Centurion Card (Black Card): American Express created a sense of mystique around this Centurion Card. By limiting its issuance to high-net-worth individuals by invitation only, Amex built an intrigue about the card.

•

“Membership Has Its Privileges”: This marketing slogan emphasizes the exclusive benefits available to the cardholders creating a sense of belonging and prestige. This included access to airport lounges, concierge services, and unique experiences.

•

Small Business Saturday: American Express introduced Small Business Saturday. A marketing campaign aimed at encouraging consumers to support small businesses. This initiative not only promoted Amex but also supported local businesses.

These are just a few examples of smart and trend-setting marketing strategies acquired by the company. These strategies also include partnerships with influencers and celebrities to reach a broader audience, co-branded cards, a customer-centric approach, and many more.

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Famous Personalities using American Express (or vice versa): By forming partnerships with various famous personalities which contributed to the brand’s image, and customer engagement. Some notable personalities who have had associations with Amex include: •

Jerry Seinfeld: Comedian and actor Jerry Seinfeld was featured in American Express’s advertising campaigns, particularly in the “Unstaged” series.

These campaigns featured live concert performances and allowed fans to engage with artists.

•

Tina Fey: Tina Fey, an actress and comedian has been a spokesperson for Amex, endorsing various its cards and campaigns.

•

Shaquille O’Neal: Retired NBA basketball star Shaquille O’Neal was a part of Amex, during a “Shop Small” campaign which encourages people to support small businesses.

•

Lin-Manuel Miranda: The creator of the hit Broadway musical “Hamilton,” Lin-Manuel Miranda, was a part of the “Membership Experiences” program, which offered cardholders access to exclusive events.

•

Ken Chenault: While not a celebrity in the traditional sense, Ken Chenault was the CEO and Chairman of Amex from 2001 to 2018. His leadership and strategic vision played a significant role in shaping the company’s direction during his tenure.

These personalities have contributed to Amex in various ways, from endorsing its products and services to participating in marketing campaigns. Their involvement has helped the brand connect with diverse audiences and reinforce its image as a premium and exclusive financial services provider.

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List Of

AMERICAN EXPRESS CARDS:

Centurion Card

Annual fee $5,000

Since 1999

Platinum Card

$695

1984

Card

Gold Card

$250

1966

Green Card Cash Magnet

$150

1969

$0

Everyday Card

$0

2018 2014

FAQs: 1. How do American Express credit cards differ from traditional credit cards?

Its credit cards are often charge cards, which require cardholders to pay the full balance at the end of each billing cycle. This distinguishes them from traditional credit cards that allow carrying a balance with interest.

30 | January 2024

2.Where can I use my American Express card?

Amex is widely accepted in the United States and around the world. You can use it at a variety of businesses, including retailers, restaurants, and for online purchases. However, acceptance may vary by location, so it’s a good idea to check with the merchant.

3. How do I apply for a card?

You can apply for the card on their official website or by visiting a local bank branch. The application process typically includes providing personal and financial information for a credit check.

4. What benefits do American Express cards offer?

Amex cards often come with various benefits, including rewards programs, travel perks, purchase protection, and exclusive access to events. The specific benefits can vary between different card offerings.

5.How does the American Express rewards program work?

The Amex rewards program, known as Membership Rewards, allows cardholders to earn points for every dollar spent on their card. These points can be redeemed for travel, merchandise, or used to pay off card balances.

6. Do these cards have annual fees?

Many of its cards have annual fees, but the amount varies depending on the card type and its associated benefits.

Some cards may offer no annual fee for the first year.

Today, American Express remains a symbol of financial prowess and customer service excellence. More than a company it’s an institution trusted by millions and known for its commitment to innovation and corporate responsibility. As the company enters its third century of existence, it carries a legacy of trust, service, and progress.

Always ready to meet the changing needs of its card members and shape the future of finance or to be that one friend to someone.

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T

he world lay silent under a blanket of snow, a calm hush settling over the landscape like a gift-wrapping ribbon. The moon, a silent witness, illuminated a wintry picture, creating a scene as if a holiday card brought to life. In the kitchen, the scent of cinnamon and nutmeg danced with the aroma of roasting chestnuts. The twinkling lights adorned each corner, casting a warm glow. A symphony of joy echoed as families gathered, sharing tales of Christmases past and present. As the clock ticked closer to midnight, a magical stillness enveloped the night. It was a moment suspended in time, where the spirit of Christmas whispered secrets of generosity and goodwill.

I’ve tried to describe the best Christmas Eve above but somehow it is incomplete, something seems missing. “Classic Christmas movies”—Christmas is incomplete without curling up on the couch with a mug of hot cocoa wearing fuzzy socks, festive sweaters, and a true Classic Christmas movies marathon. This blog is to rescue you from hours of channel surfing or digging through streaming sites.

Simply bookmark our definitive guide of the best Classic Christmas movies to watch, and refer back to it as you’re planning out your viewing for the night.

List of Classic Christmas Movies: 1. The Shop Around the Corner (1940) On the top of our list of Classic Christmas Movies is a story of two gift shop salespeople, harboring a mutual despise for each other, who unexpectedly find love through their anonymous pen-pal exchanges. Does the storyline sound familiar? It should. The onscreen narrative of James Stewart and Margaret Sullavan serves as the inspiration for Nora Ephron’s timeless classic, You’ve Got Mail.

2. Holiday Inn (1942) Taking place in the WWII era, the film explores a romantic entanglement that unfolds at a hotel during the holiday season. Bing Crosby and Fred Astaire’s characters serenade their way through romantic complexities. Irving Berlin crafted 12 original songs for the film, with the timeless “White Christmas” among them.

This iconic song later served as the inspiration for a separate 1954 movie (Also later featured in our list of Classic Christmas Movies), once again featuring Crosby in a starring role.

NOVEMBER 2024 2023 34 | January

Festive Flicks 20 Best Classic

CHRISTMAS MOVIES Of All Time

3. It’s a Wonderful Life (1946)

5. A Christmas Carol/Scrooge (1951)

Regardless of the version you choose, Frank Capra’s timeless film is a portrayal of the “the grass is always greener” adage. However, if you lean towards the black-and-white original, “the grass is always grayer” might be a more fitting sentiment. A seminal holiday classic, it features James Stewart as a man who gains insight into what life would be like without him.

Indulging in the timeless Charles Dickens classic that chronicles a miser’s transformation after encounters with three ghosts is a nobrainer. However, selecting the most fitting version from a plethora of adaptations can be a headache. No need to worry; we’ve got you covered. If you crave satire, opt for the Richard Donner/Bill Murray comedy, Scrooged. For those in search of animation, Mickey’s Christmas Carol is the go-to choice. But if you’re a traditionalist at heart, stick with the crowd-pleasing “A Christmas Carol” by Brian Desmond Hurst, to complete your Classic Christmas movies marathon.

4. Miracle on 34th Street (1947) From the list of best Classic Christmas movies, this film received three Academy Awards (with a Best Picture nomination), George Seaton’s dramedy, Miracle on 34th Street, features Edmund Gwenn as a department store Santa who asserts he’s the genuine article. The 1994 remake, featuring Richard Attenborough in a compelling performance, stands as a timeless Christmas classic in its own right.

6. White Christmas (1954) The existence of two snowy Irving Berlin tales, both featuring Bing Crosby and set at General Waverly’s Inn— “White Christmas” (1954) and “Holiday Inn” (1942)—is a cinematic mystery we may never fully unravel. Instead, we consider it a cinematic gift from Santa, providing an excellent excuse for a double feature. Our preferred choice between the two, however, is the one where Crosby and Danny Kaye sing and dance to rescue their inn from closure.

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7. A Charlie Brown Christmas (1965)

12. The Santa Clause (1994)

Snoopy, Lucy, Linus, and those unmistakable Peanuts dance moves—the unmistakable signs that A Charlie Brown Christmas is on the horizon. Revisit the animated special that accompanied your childhood, witnessing your beloved introverted and contemplative comic strip character navigate the holiday’s distinctive commercialism in search of the genuine essence of Christmas.

Tim Allen transforms into the season’s most iconic figure, donning a bushy beard and a hearty belly as Santa Claus in The Santa Claus. The film follows the unexpected journey of divorcee Scott Calvin, who stumbles into the role of leading the enchanting realm of elves, magic, and toy crafting. Can we all agree that Allen reigns as the top Claus in all the Candy lands?

8. Trading Places (1983) Numerous holiday films incorporate serendipitous twists, but Trading Places stands out as the lone one situated in the list of high finance. In this film, a charismatic street hustler (Murphy) and a preppy commodities broker (Dan Aykroyd) exchange places on a dare, revealing unexpected talents. Although not explicitly a Christmas-themed narrative, the movie unfolds during the holiday season and consistently secures its place among the finest Christmasset comedies.

9. A Christmas Story (1983) Did Christmas truly unfold if Ralphie Parker didn’t passionately express his wish for an “official Red Ryder, carbine action, 200-shot, range model air rifle, with a compass in the stock and this thing that tells time”?

Thanks in part to its 24-hour broadcasts on cable networks, it has become an unwritten tradition for everyone to tune into the Bob Clark narrative. The tale revolves around a 40s kid’s endeavor to persuade Santa to grant him a coveted BB gun.

10. Home Alone (1990) Embarking on a Christmas trip from Chicago to Paris, the McCallisters inadvertently leave their mischievous 8-yearold son behind. Alone at home, he must defend their threestory house against a duo of burglars. This film not only catapulted Macaulay Culkin into widespread recognition but also transformed John Hughes’s box-office success into a perennial household classic Christmas movie.

11. Edward Scissorhands (1990) In Tim Burton’s unique holiday tale, a costumed Johnny Depp adds a touch of the strange and unusual to Christmas, making it a far cry from the traditional holly and jolly. The film concludes with one of the most enchanting and contemplative faux snowstorms in cinematic memory and ends up on our list of best classic Christmas movies.

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13. All I Want for Christmas (1994) This nostalgic gem doesn’t pretend—it’s an unapologetically sentimental tale of the O’Fallon siblings crafting a heartwarming parent trap during Christmas to reunite their family. Starring the cherubic faces of Ethan Embry and Thora Birch, with Lauren Bacall as Grandma and Leslie Nielsen as Mr. Claus, it’s a sweet blast from the past.

14. The Preacher’s Wife (1996) In The Preacher’s Wife, a celestial visitor aids a man on his journey to self-improvement, a theme not unfamiliar in Christmas movies (Think It’s a Wonderful Life). What sets it apart? Denzel Washington and Whitney Houston bring this heavenly tale to life, with Washington as the divine helper who, during his mission, unexpectedly develops feelings for—the preacher’s wife.

15. Dr. Seuss’ How the Grinch Stole Christmas (2000) In the 2000 adaptation of Dr. Seuss’s classic children’s book, Jim Carrey takes on the role of the Grinch, the ultimate holiday grump akin to Scrooge.

Rest assured, the green-hued recluse’s heart undergoes a transformation, “growing a size” thanks to Cindy Lou Who (Taylor Momsen), one of the joyful residents of Whoville.

16. Elf (2003) The classic Christmas movies don’t truly commence until Will Ferrell dons the Kelly-green Buddy tunic and joyfully traverses New York City like a child in a candy store. Portraying a spirited man-child searching for his estranged father, Ferrell shines as Santa’s titular helper in the instant classic. It is directed by Jon Favreau, alongside the golden-haired Zooey Deschanel.

17. Love Actually (2003) Richard Curtis’s splendidly British Christmas ensemble film offers so many highlights: Bill Nighy as a hip-swiveling rock star, Colin Firth navigating linguistic hurdles, and Hugh Grant earnestly seeking his true love door-to-door. In a blend of humor, warmth, and poignant moments, Curtis crafts a holiday film that, to us, is simply perfect.

18. Just Friends (2005) Real-life pals Ryan Reynolds and Anna Faris team up for bi-coastal holiday hilarity. Reynolds transforms from a hefty Jersey teen shedding nerd status in Los Angeles to a successful record producer. Returning to the East Coast a decade later, he aims to escape the friend zone his high school crush (Amy Smart) had consigned him to.

19. The Holiday (2006) The Holiday is like getting two Nancy Meyers rom-coms in one. Cameron Diaz and Kate Winslet portray women opting to exchange homes during the holidays, trading a stunning L.A. residence for a charming English cottage. Amidst twinkling lights and falling temperatures, both discover a love that spans the Atlantic.

20. The Man Who Invented Christmas (2017) If you’ve exhausted every Christmas Carol adaptation—there are plenty, with a few on this list of classic Christmas movies—try this film about the man behind many holiday tropes: Charles Dickens. Dan Stevens (Downton Abbey) portrays the accomplished author as his life intertwines with one of his most iconic tales.

Conclusion As the echoes of familiar carols fade, the best leave us with more than just cinematic memories—they gift us timeless tales of love, joy, and the magic of the holiday season. From heart-warming journeys of self-discovery to adventures in winter wonderlands, these films are not mere entertainment but cherished traditions. It’s a perfect way to dose off into the warm comfort with the people you love in front of a movie wrapped in nostalgia on the cold night of December.

Like the light in the darkest winter nights, these classic Christmas movies are a reminder that, like the characters we adore, the spirit of Christmas resides in our hearts year after year. I hope you enjoy these movies and Merry Christmas!

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ON

40 | January 2024

THE TECH REVOLUTION IN

NLINE PLANT IDENTIFICATION I

magine you're on a nature hike, and you stumble upon a unique plant. You want to learn more about it, but you're not a botanist. In the past, this might have been a puzzling situation, but today, technology has come to the rescue.

Totally plant identifier app have become a reality, thanks to advancements in tech. In this article, we'll explore the world of plant identification and how technology is revolutionizing the way we connect with nature.

The Challenge of Plant Identification Plant identification is no simple feat. With over 390,000 different species of vascular plants on Earth, even seasoned botanists can face challenges when identifying plants. Traditional methods involve leafing through field guides, comparing physical characteristics, and consulting experts, which can be time-consuming and, for amateurs, a daunting task. In the digital age, plant identification online has been revolutionized by technology in various ways, making it more accessible, user-friendly, and efficient. Here are some key options how users can identify the plant via application: •

Online Databases: Numerous online databases are dedicated to cataloging plant species. These databases provide an extensive collection of plant images, detailed descriptions, and characteristics, making it easier for enthusiasts to identify plants. Websites like “Flora of North America” and “Plants of the World Online” are valuable resources for identifying plants from around the world.

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•

•

•

•

Mobile Apps for Identification: Mobile applications have emerged as one of the most convenient tools for plant recognition. Apps like “PLNT,” “PlantNet,” and “iNaturalist” allow users to capture photos of plants and receive real-time identification results. These apps often utilize machine learning and artificial intelligence to provide accurate identifications.

AI-Powered Identification apps: Machine learning and artificial intelligence have taken identification to new heights. By training algorithms with extensive datasets of plant images, AI models can quickly and accurately identify plant species based on user-submitted photos. This approach is especially useful for amateurs who may not have indepth botanical knowledge.

Citizen Science Projects: Citizen science platforms, like iNaturalist and Project Noah, engage the public in documenting and sharing their plant observations. Users can contribute to a global database, and their submissions often undergo verification through AI and expert contributors.

Global Accessibility: Plant identification online tools and databases have global reach, making them invaluable for travelers and botany enthusiasts.

Whether you're in the heart of the Amazon rainforest or your own backyard, you can identify plants with just a smartphone or an internet connection.

Top Plant Identification •

AppsPLNT: PLNT is a popular app that utilizes AI to identify thousands of plant species. Users can simply take a photo of a plant, and the app quickly provides information on the plant's common

42 | January 2024

and scientific names, as well as other interesting details. The extensive database of it covers a wide range of plants from around the world.

•

•

•

•

PlantNet: PlantNet is a userfriendly app that encourages citizen science by allowing users to submit photos and contribute to a vast database of plant images. With the help of machine learning algorithms, PlantNet identifies plants based on leaf shape, flowers, and fruits. It's an excellent choice for plant enthusiasts who want to actively participate in plant identification efforts. iNaturalist: iNaturalist is a global citizen science platform that covers a wide range of species, including plants, animals, and fungi. Users can record their observations, connect with experts, and contribute to scientific research. The app combines crowdsourcing and AI to assist in plant identification and further scientific knowledge.

PictureThis: PictureThis is a plant identification app that boasts an extensive database of over 1,000,000 plant species. Users can take a photo of a plant or upload an image from their gallery, and the app provides detailed information about the plant's taxonomy, care, and characteristics. It's a valuable tool for both beginners and seasoned gardeners.

Seek by iNaturalist: Seek is a kidfriendly app developed by iNaturalist, designed to engage younger users in the wonders of nature. It gamifies the identification process by awarding badges and achievements for different observations. With its user-friendly interface and educational approach, Seek is an excellent choice for family outings and educational purpose

Challenges and Limitations While technology has certainly made plant identification more accessible, it's not without its challenges and limitations: •

Accuracy: The accuracy of identification depends on the quality of data and algorithms used. Machine learning models can occasionally misidentify plants, especially if the images are of poor quality or the species are rare or understudied.

•

Cost: While many identification apps and databases are free, some may require a subscription or purchase. This cost can be a deterrent for some users.

•

Connectivity: Reliable internet access is crucial for using online tools. In remote areas or during outdoor excursions, where connectivity can be limited, these tools may not be as effective.

•

Complement, Not Replace: Technology should not replace the valuable knowledge and expertise of seasoned botanists and ecologists. Instead, these digital tools should complement and enhance our understanding of the natural world.

As technology continues to advance, we can expect even more precise and user-friendly plant solutions to emerge. These developments will empower individuals to explore the wonders of the plant kingdom, foster a deeper appreciation for nature's diversity, and contribute to the protection of our natural environment. Online plant identification applications is not just a technological advancement. It's a bridge between the digital and natural realms, connecting us to the botanical bounty that surrounds us.

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