The Most Influential Business Leaders to Watch Out- 2023

WWW.THEENTERPRISEWORLD.COM | APAC EDITION | DECEMBER 2023

THE MOST

INFLUENTIAL

BUSINESS LEADERS TO WATCH OUT

Case Study MERCEDES: A CLASS APART

2023

Blog 4 LAST MINUTE CHRISTMAS DESSERT RECIPES TO SAVE THE DAY!

Upshot LIVERPOOL: THE GEM OF ENGLAND

Article THE PSYCHIC PERSPECTIVE: A COST-FREE APPROACH TO ENHANCING BUSINESS DECISION-MAKING

NITIN SETHI

PIONEERING DIGITAL TRANSFORMATION AND REVOLUTIONIZING TRAVEL

Chief Digital Officer

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From Editor’s Desk

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n the dynamic landscape of Indian business, influential leaders are spearheading a transformative wave of digitization, propelling the nation into a new era of economic growth. These visionary minds are orchestrating a strategic shift, leveraging digital technologies to create a synergistic relationship between customers and the economy. This introduction commends the impactful endeavors of influential business leaders in India, applauding their commitment to innovation.

By embracing digitization, they not only enhance customer experiences but also contribute significantly to economic development, ushering in a win-win scenario that reflects the forwardthinking spirit defining the future of business in the country.

Featuring for The Enterprise World’s this issue of The Most Influential Business Leaders to Watch Out- 2023 are the stories of such business leaders.

For the cover read about Leaders hold the power to shape not only the trajectory of an organization but also the very culture that defines it. They are the architects of innovation, the catalysts of transformation, and the driving force behind the success of their teams. One such luminary in the digital business world is Nitin Sethi, Chief Digital Officer at Adani Enterprises, whose illustrious career has left an indelible mark on the internet industry in India.

Nitin’s role as the founding leader of Adani Digital Labs and the visionary force behind Adani One solidifies his status as an influential business leader. With Adani One, Nitin aspires to create a platform for one billion people, a testament to his commitment to innovation and remarkable ability to shape the future of business in India and beyond.

Pioneering Innovation Nitin Sethi has worked in the internet industry for 23 years, during which his career has profoundly transformed. Beginning with Bharti Airtel and the Times of India Group, he witnessed the emergence of India’s first NASDAQ-listed portal, Rediff. His tenure at Infoedge saw the verticalization of internet categories in India, contributing to the success of iconic brands like Yatra.com, Quikr, IndiGo etc.

At Quikr, Nitin specialized in building product design and user experience teams, propelling the company into a unicorn valued at $1.5 billion. Quikr’s acquisitions, including Baba Jobs and HDFC, underscored Nitin’s leadership. Subsequently, he played a pivotal role in Indigo’s digital transformation, yielding a remarkable $10 ROI per customer for every dollar spent. With Adani Group, Nitin became the founding leader of Adani Digital Labs, leading a team of 500 exceptional talents from the startup ecosystem. In under 30 months, Adani One, an incubation of India’s biggest startup, emerged. Nitin envisions a platform for one billion people, and Adani One, a travel-based super app, marks a significant stride toward that goal.

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Leaders hold the power to shape not only the trajectory of an organization but also the very culture that defines it. They are the architects of innovation, the catalysts of transformation, and the driving force behind the success of their teams. One such luminary in the digital business world is Nitin Sethi, Chief Digital Officer at Adani Enterprises, whose illustrious career has left an indelible mark on the internet industry in India.

Nitin’s role as the founding leader of Adani Digital Labs and the visionary force behind Adani One solidifies his status as an influential business leader. With Adani One, Nitin aspires to create a platform for one billion people, a testament to his commitment to innovation and remarkable ability to shape the future of business in India and beyond.

Pioneering Innovation Nitin Sethi has worked in the internet industry for 23 years, during which his career has profoundly transformed. Beginning with Bharti Airtel and the Times of India Group, he witnessed the emergence of India’s first NASDAQ-listed portal, Rediff. His tenure at Infoedge saw the verticalization of internet categories in India, contributing to the success of iconic brands like Yatra.com, Quikr, IndiGo etc.

At Quikr, Nitin specialized in building product design and user experience teams, propelling the company into a unicorn valued at $1.5 billion.

Quikr’s acquisitions, including Baba Jobs and HDFC, underscored Nitin’s leadership. Subsequently, he played a pivotal role in Indigo’s digital transformation, yielding a remarkable $10 ROI per customer for every dollar spent. With Adani Group, Nitin became the founding leader of Adani Digital Labs, leading a team of 500 exceptional talents from the startup ecosystem. In under 30 months, Adani One, an incubation of India’s biggest startup, emerged. Nitin envisions a platform for one billion people, and Adani One, a travel-based super app, marks a significant stride toward that goal.

LEADERS IN SPOTLIGHT

For the cover read about -

CONTENTS

12

Nitin Sethi

UPSHOT

Liverpool: The Gem of England

24 CASE STUDY

Mercedes: A Class Apart

38

The Psychic Perspective: A Cost-Free Approach to Enhancing Business Decision-Making

ARTICLE

4 Last Minute Christmas Dessert Recipes to Save the Day!

48 SEO Blog

30

NEWS

CVS will change the way it prices prescription drugs READ MORE

Panera hit with another wrongful death suit overcaffeinated lemonade READ MORE

Panera is facing yet another lawsuit following the alleged death of a customer who consumed the chain’s caffeinated drink lemonade. The wrongful death complaint, filed this week by Dennis Brown’s mother, brother, and sister, claims that the 46-year-old man, who had a chromosomal deficiency disorder, ADHD, and high blood pressure, avoided energy drinks but began regularly ordering Panera’s “charged lemonade” in late September.

According to the lawsuit, on October 9, Brown, who lived independently despite mild intellectual disability, blurry vision, and developmental delay, ordered a charged lemonade. It is believed that he refilled his cup twice within about an hour and a half. Tragically, he suffered a cardiac event on his way home and was pronounced dead at the scene when found unresponsive.

Diagnosed with a heart condition This incident bears a striking resemblance to an earlier wrongful death suit filed by the parents of Sarah Katz, a 21-year-old woman who passed away in September 2022 after consuming Panera’s charged lemonade. Katz, diagnosed with a heart condition called long QT syndrome at the age of five, managed her symptoms with medication and by limiting caffeine intake, according to the previous lawsuit.

CVS is overhauling its pharmacy reimbursement model for prescription drugs, a strategic shift that aims to simplify drug pricing and potentially alter the costs borne by consumers. The company announced on Tuesday that its new pharmacy reimbursement model, named CVS CostVantage, seeks to introduce transparency into its drug pricing system. This model, slated to launch for commercial payors in 2025, shares similarities with the approach advocated by entrepreneur Mark Cuban through his Cost Plus Drugs company.

A Predetermined Markup for prescription drugs The current pricing dynamics for drugs involve complex reimbursement formulas influenced by pharmacy benefit managers negotiating rebates from drug manufacturers to insurers. This intricate process does not directly correlate with the actual expenses incurred by pharmacies to procure specific drugs. CVS’s new approach involves a simplified formula, encompassing the drug’s cost, a predetermined markup, and a fee to establish the drug’s price and reimbursement with pharmacy benefit managers.

While this shift in payment models may impact the cost of prescription drugs for certain patients, it does not guarantee a universal reduction in prices. CVS executives acknowledged that some drug prices may decrease, while others could see an increase. Nevertheless, they anticipate a more favorable outcome for consumers, employers, and health insurers, with a greater likelihood of prescription costs decreasing overall.

Spotify Shares Surge 7% Following Workforce Reduction Announcement READ MORE

Music streaming giant Spotify experienced a significant surge in its shares, closing up more than 7% on Monday after the company revealed plans to streamline its operations by laying off approximately 17% of its workforce, amounting to around 1,500 jobs. The move is seen as a strategic response to the need for workforce reduction and an adaptation to a deceleration in growth.

Spotify had overexpanded its team In an internal communication to employees, Spotify CEO Daniel Ek explained the decision, stating that the company was taking substantial action to “rightsize” its costs. Ek acknowledged that Spotify had overexpanded its team during the years 2020 and 2021, a period when capital was readily available, and technology companies were actively investing in team expansion.

The job cuts, representing one of the most significant workforce reductions in the company’s history, were confirmed by an anonymous source familiar with the matter, according to CNBC. However, a Spotify spokesperson declined to comment on the exact number of positions affected.

Ek, in a memo shared on Spotify’s website, outlined the company’s commitment to building a sustainable business that would lead the global audio industry, emphasizing the necessity of achieving consistent profitability and growth. He acknowledged the economic challenges, pointing out the substantial slowdown in economic growth and the increased cost of capital.

N NITIN S SETHI PIONEERING DIGITAL TRANSFORMATION AND REVOLUTIONIZING TRAVEL

Chief Digital Officer 12 | December 2023

COVER STORY

NITIN SETHI www.theenterpriseworld.com | 13

Leaders hold the power to shape not only the trajectory of an organization but also the very culture that defines it.

They are the architects of innovation, the catalysts of transformation, and the driving force behind the success of their teams. One such luminary in the digital business world is Nitin Sethi, Chief Digital Officer at Adani Enterprises, whose illustrious career has left an indelible mark on the internet industry in India.

Nitin's role as the founding leader of Adani Digital Labs and the visionary force behind Adani One solidifies his status as an influential business leader.

With Adani One, Nitin aspires to create a platform for one billion people, a testament to his commitment to innovation and remarkable ability to shape the future of business in India and beyond.

Pioneering Innovation Nitin has worked in the internet industry for 23 years, during which his career has profoundly transformed.

Beginning with Bharti Airtel and the Times of India Group, he witnessed the emergence of India's first NASDAQlisted portal, Rediff. His tenure at Infoedge saw the verticalization of internet categories in India, contributing to the success of iconic brands like Yatra.com, Quikr, IndiGo etc.

At Quikr, Nitin specialized in building product design and user experience

14 | December 2023

Adani One-Stop Solution for Travelers Nitin envisions Adani One as a visionary blueprint with a vast scope.

While it represents a comprehensive vision, it's crucial to recognize that the journey has only just begun. Nitin and his team believe in the importance of timely validation, with the first step being the development of capabilities.

The second stage involves a deep understanding of consumer and business needs, paving the way for the platform's launch. Adani One aims to provide an all-encompassing travel experience, redefining door-to-door convenience. With approximately 15 to 20 use cases integrated into the platform, it becomes a one-stop solution for travelers.

Adani One introduces an innovative global platform that seamlessly blends the physical and digital realms, providing a comprehensive range of services. From booking flights and train tickets to accessing cab services, parking facilities, lounges, dining options, baggage information, and personalized assistance services like meet and greet, Adani One transforms

COVER STORY

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teams, propelling the company into a unicorn valued at $1.5 billion. Quikr's acquisitions, including Baba Jobs and HDFC, underscored Nitin's leadership.

Subsequently, he played a pivotal role in Indigo's digital transformation, yielding a remarkable $10 ROI per customer for every dollar spent. With Adani Group, Nitin became the founding leader of Adani Digital Labs, leading a team of 500 exceptional talents from the startup ecosystem. In under 30 months, Adani One, an incubation of India's biggest startup, emerged. Nitin envisions a platform for one billion people, and Adani One, a travel-based super app, marks a significant stride toward that goal.

www.theenterpriseworld.com | 15

COVER STORY 16 | December 2023

the entire airport experience into a convenient, digital journey. This visionary approach aims to bring the airport to the users, creating a perfect fusion of the physical and digital worlds. In essence, Adani One pioneers a phygital world, redefining how people engage with travel by offering unparalleled digital convenience.

Revolutionizing Travel and Profitability Adani One represents a holistic digital platform encompassing numerous use cases. Nitin's vision extends to integrating travel services seamlessly, from booking flights and trains to parking, lounges, dining, baggage handling, and more. The platform's impact is profound. It converts traditional businesses into digital ventures, multiplying the potential for revenue generation. An illustrative example is the duty-free business service, which has expanded from airport sales to multiple online platforms, leveraging the full capacity of expensive airport real estate. Adani One intends to replicate this model across various services, offering

travelers an unprecedented level of convenience.

Nitin emphasizes a two-way communication channel with consumers, fostering co-creation and continuous improvement. While recognizing that profitability may take time, Adani One's strategic approach combines investment in business expansion with meticulous ROI tracking. The platform's foundation includes: Ÿ Ÿ Ÿ

Centralized data linkage Cross-category single sign-on A loyalty program that spans different service areas

As Adani One gains momentum in the travel ecosystem, it anticipates further innovation, potentially extending its reach to co-branded credit cards and an industry-first travel and OTA services blend.

Adani Digital Labs Adani Digital Labs, which Nitin clarifies, is not just a vertical but a digital twin of the entire Adani Group.

With a portfolio spanning 32 diverse businesses, Adani Digital Labs aims to create a unified, customer-facing digital counterpart for all these verticals. This ambitious endeavor is characterized by organic growth, prudent resource allocation, and an entrepreneurial mindset.

Nitin prioritizes creating an unparalleled customer experience rather than solely focusing on discounts and customer acquisition.

The goal is to foster trust, convenience, and customer loyalty, ultimately turning customers into brand ambassadors. The approach involves layering an experience-driven interface over the existing value chain, delivering a consistent experience across diverse categories and ecosystems.

Furthermore, he envisions the creation of new revenue streams by leveraging partner ecosystems. Adani Digital Labs is not merely a tech arm but a digital business, exemplified by Adani One's impressive achievement of onboarding nearly 19 million consumers in just six months. The initiative aims to provide comprehensive, door-to-door services,

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COVER STORY integrating airports and online travel agencies into a seamless customer experience.

Internet Insights Nitin has witnessed significant transformations in the industry. He highlights the internet's journey from being primarily an information platform to incorporating validation, commerce, and now, a focus on providing immersive experiences. A notable aspect of the industry is its rapid evolution, with technology and platform trends shifting every five years.

Nitin emphasizes the changing landscape of customer expectations, particularly with the rise of millennials and the influence of artificial intelligence. Today, the emphasis is on experience-driven interactions.

Consumers no longer merely seek products and services; they crave meaningful experiences. According to him, brands have adapted by shifting their focus from products to holistic, values-driven experiences that resonate deeply with customers. He further underscores the importance of selling experiences. Beyond the product itself, its narrative, values, and societal impact are critical. Customers are drawn to brands that align with their beliefs, seeking a sense of belonging and a unique “cult” experience.

the customer journey, pinpointing specific pain points, and delivering solutions catering to individual needs.

Rather than fitting technology solutions into the market, Adani Digital Labs prioritizes personalization and contextual relevance, ensuring that every customer interaction is customized. This commitment to tailored experiences positions Adani Enterprises to not only meet but surpass customer expectations in an ever-evolving digital landscape.

Navigating Cultural Shifts The digital transformation journey within a legacy company like Adani Enterprises presents unique challenges.

Nitin acknowledges that this endeavor is difficult, likening it to constructing a digital Burj Khalifa. It requires significant effort, determination, and a shared passion for the vision. Adani's leadership, led by visionary Gautam Adani, is committed to embracing this change and has supported the digital transformation journey. Nitin emphasizes that to bring about such profound changes. One must be prepared to hustle, figure things out, and be willing to step outside the comfort zone. Adani Digital Labs and Adani One are at the forefront of this transformation, crafting digital experiences and platforms that will shape the future of Adani Enterprises.

Versatile Leadership Approach

Overcoming Challenges & Building Resilience

Nitin embraces a simple yet impactful philosophy—personalization.

Recognizing the diverse needs of India's population, particularly in Tier 2 and Tier 3 towns with a growing influx of first-time travelers and bluecollar workers, he prioritizes crafting tailored experiences.

Nitin's leadership approach revolves around understanding the nuances of

The onset of the global COVID-19 pandemic presented an unprecedented challenge to the travel and tourism industry, bringing it to a standstill.

Nitin, who led digital transformation at Indigo Airlines during this critical period, observed the industry's struggles firsthand. Despite the immense disruptions and uncertainties, Indigo Airlines managed to secure a

18 | December 2023

remarkable 10% market share during the pandemic, a testament to its resilience.

Nitin attributes part of its success to a digital transformation initiative with an impressive $10 return on every $1 invested. The pandemic allowed the team to focus on refining core services, optimizing processes, and achieving a digitalization score of 95% for many aspects of the business, a significant leap from their pre-pandemic state. In response to the lessons learned from the pandemic, Adani One has been designed as a digital parallel ecosystem, poised to weather future challenges. Nitin recognizes the importance of customer-centric selfservice with empathetic frameworks, prioritizing customer happiness as the key to a successful business model.

Balancing Vision & Agility Nitin's approach to managing the dynamic landscape of technology and the internet revolves around a continuous influx of young talent. This strategy not only fosters a learning culture but also enables the refinement of processes in response to evolving challenges. Nitin emphasizes the need to adapt, akin to a World Cup match where only the fittest thrive, highlighting the importance of embracing change and constant improvisation.

In the context of India's tech evolution, from UPI to ONDC and COVIN, Nitin sees these government initiatives as propellers of rapid progress. With India poised to become a $6 trillion economy in the following term and potentially reaching $8 to $10 trillion by 2030, Nitin envisions a landscape with hundreds of unicorns, many of which will be profitable. This promising outlook underscores India's commitment to innovation and

adaptability as the key drivers of its future success.

Strong Emphasis on Cybersecurity Adani Enterprises recognizes cybersecurity's role in crafting responsible digital experiences and safeguarding customer privacy and data. The company strongly emphasizes adhering to government regulations and is committed to executing the Data Protection Bill (DPDP) effectively.

Adani One is dedicated to upholding the highest data security standards as a custodian of highvalue transactions in the travel industry. Nitin highlights that all partnerships are established with world-class cybersecurity standards in mind. This approach aligns seamlessly with the government's vision for data privacy and security, ensuring that Adani One's consumers can trust the brand implicitly with their information.

Fueling Digital Revolution Nitin draws his motivation from the joy he sees on customers' faces and the satisfaction of his team's achievements. He believes that the way one concludes each day matters most, embracing both the challenging and rewarding moments. Navigating uncharted territories in the digital realm requires a certain level of audacity and resilience, qualities Nitin exemplifies in his leadership.

In his view, true leadership involves being a coach rather than a boss, where every team member is treated equally. Nitin is committed to nurturing his team, embracing their failures, and

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celebrating their successes. His happiness is derived from his team's growth and ability to surpass expectations, even if it means going beyond conventional boundaries. This philosophy guides him as a leader in the ever-evolving digital landscape.

Team Building Philosophy Nitin believes in building a strong team with courageous and smart leaders who have initiative, curiosity, and a love for learning. Instead of just job seekers, he looks for individuals with an entrepreneurial mindset.

He stresses that leadership should align with the mission, creating a shared commitment and a journey towards building a legacy. The team's dedication goes beyond work—it's a collective commitment and embodies their mission.

Nitin and his team are on a journey to pioneer a travel-based super app, aiming to revolutionize the travel industry. With a leadership philosophy grounded in courage and shared commitment, they're set to redefine the industry, much like the legendary tale of the "300."

Balancing Passion & Priorities Addressing work-life balance, Nitin emphasizes the importance of setting priorities. He places his family at the forefront and believes that balancing work and personal life revolves around these priorities. For him, it's not merely a job but a source of enjoyment. Nitin finds fulfillment in his work, and the enthusiasm he derives from it allows him to manage his responsibilities effectively.

Nitin's dedication is evident in his commitment to the team and customers. He views his team as an

20 | December 2023

extension of his family and understands that taking care of them is fundamental. This people-centric approach extends to their customers, where he emphasizes the significance of providing exceptional service.

Nitin's leadership philosophy centers on being genuine, having good intentions, and staying passionate, qualities that have contributed to his success.

Dream Big, Embrace Risk Nith offers valuable advice to aspiring entrepreneurs: don't play it safe. He encourages them to dream big with open eyes and not be afraid to take risks. In his view, this is the best time to be in India, where opportunities abound, and the country is poised for tremendous growth.

Nitin believes that India's vast population and its position in the global market make it an ideal environment for innovation and entrepreneurship. He urges new entrepreneurs to tackle challenges in various sectors, including technology, fintech, agritech, and health tech, emphasizing the potential for exponential growth. Nitin's message is clear: seize the moment, aim high, and contribute to the next era of India's growth and transformation.

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Adani One aims to provide an allencompassing travel experience, redefining door-todoor convenience and a one-stop solution for travelers.

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COVER STORY

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LIVE

24 | December 2023

ERPOOL The Gem of England

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26 | December 2023

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Things To Avoid

In Liverpool: a. Being unprepared for the changeable weather: Liverpool resides on the northwest coast of England along with the Irish Sea. This region of the world is famous for unsettled weather. The Atlantic Ocean can bring windy and rainy days even when it's sunny. So be prepared to face constant weather changes. b. Avoid Taxis when exploring: There isn't much of a point in taking taxis when you're in the mood to stroll around the city. Geographically, the city is quite small and we're sure you do not want to waste your money on taxi fares, do you? For a fact, the walk from Royal Albert Docks to the City Centre is not even a 10-minute one. From there again if you walk for 10 minutes, you'll be at the University of Liverpool in the Knowledge Quarter. c. Avoid eating at tourist restaurants: If you're a foodie and want some authentic Liverpool taste, head to a local restaurant. Of course, you can eat at a franchise restaurant, but then you will miss out on down-to-earth cafes, neighborhood pubs, and even finedine bars. d. No mocking the Scouse accent: The Liverpudlian accent is one of the most pronounced in the UK. When talking to a local, you'll hear a mix of English and Irish. With the waves of immigration that emerged in Liverpool, you might feel the urge to copy the accent when talking to a local. The locals get offended and may roll their eyes, so it is better to avoid this common pitfall.

28 | December 2023

4 Last Minute Christmas Dessert Recipes to Save the Day! In the midst of chaotic Christmas shopping, merry decorations, and the perfect Christmas Eve planning, we hope you haven’t forgotten about the cherry on top. Yes, we are talking about those lip-smacking desserts that have people melting with joy. If that’s the case, you need not worry for we have got you covered with some of the best last-minute Christmas dessert recipes.

30 | December 2023

INGREDIENTS

A Night Before Christmas Pudding To Fool Them All! What’s Christmas without a little pudding? But, don’t worry. We aren’t talking about the one that takes you hours to prepare for. This simple version will taste just as delicious and heavenly. Grab a pen and paper because here’s everything you need to do:

Ÿ 125g each of boysenberry & redcurrants Ÿ 100g dark chocolate, chopped Ÿ 1/4 cup (60ml) maple syrup Ÿ 150ml pure (thin) cream Ÿ CHRISTMAS PUDDING Ÿ 4 cups (725g) mixed dried fruit Ÿ 400g store-bought Madeira or sponge cake, crumbled Ÿ 100g dark chocolate, melted, cooled Ÿ 1 tbsp cocoa Ÿ 50g unsalted butter, melted, cooled Ÿ 1/2 cup (125ml) sherry or brandy Ÿ 1 tsp each ground cinnamon & freshly grated nutmeg Ÿ 1/2 tsp each allspice & ground cloves

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Serves: 12 Prep Time: 25 Mins Ingredients: 8 Difficulty: Easy Amount: $1.93 per serving Christmas without gingerbread would seem incomplete, right? This simple, no-bake, and tasty addition to the Christmas Dessert recipes is here to make things merry.

INGREDIENTS Ÿ 900ml thickened cream Ÿ 1 cup (330g) dulce de leche (or other caramel sauce) Ÿ 250g sour cream Ÿ 1/3 cup (40g) icing sugar, sifted Ÿ 800g gingerbread cake (or other bought cake) Ÿ 90ml Marsala or brandy Ÿ 1½ tsp cinnamon Ÿ 200g gingerbread biscuits (or gingernut), crumbled

32 | December 2023

Christmas special Rum balls, but with a twist!

Serves: 12 STEP 1: Prep Time: 1 Hour 20 Mins Divide the thickened cream into two equal parts. In one bowl, add the dulce de leche and whisk till it gets a thick consistency. To another bowl of thickened cream, add sour cream and icing cream. Whisk it till it is thick.

Cook Time: Ingredients: 11 Difficulty: Easy Amount: $1.59 per serving

STEP 2: Cut your gingerbread cake into slices of about 2cm each. Take a 3L trifle dish, and layer one-third of these slices over the bottom. Drizzle a third of the marsala, sprinkle about a third of the cinnamon, and finally add a third of the gingerbread crumbs.

Imagine it's 30 degrees outside, and you are craving for a dessert that won’t sink you to the bottom of a pool, THIS is the one you are looking for! And well, of course, we did not forget the Christmas traditions! Here is a special next one from our book of Christmas dessert recipes.

STEP 3: To this layer now, add a third of the dulce de leche mixture, over that add a third of the whipped cream mixture.

Repeat this layering process two more times and top it off with the remaining biscuit crumbs.

What did it take? Half an hour? You’ve got the dessert ready all while your guests are settling in. Bookmark this as one of the decadent Christmas dessert recipes, something that you can whip out quickly, and then enjoy after a hearty dinner!

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INGREDIENTS Ÿ 1 2/3 cup (150g) desiccated coconut

Ÿ 1/3 cup (80ml) melted cacao butter

Ÿ 2 tbsp maple syrup

Ÿ RAISIN BASE

Ÿ 1/2 cup (125ml) melted coconut oil

Ÿ 1 cup (160g) blanched almonds, roasted

Ÿ 3/4 cup (185ml) coconut milk

Ÿ 1/3 cup (30g) desiccated coconut

Ÿ 1 cup (170g) pitted Medjool dates

Ÿ 1/2 cup (85g) raisins

Ÿ 1/2 cup (40g) cacao powder, plus extra to serve Ÿ 1 tbsp rum

STEPS STEP 1: Take a loaf pan and grease and line it up with baking paper. Leave about 5cm overhanging long sides of the pan.

STEP 2: You first need to prepare the raisin base. Whiz some almonds and coconut in a small food processor until it’s finely chopped.

To it, add some raisins and about 2 tbs of water, and mix again till it’s well combined. Get a pan and add this base to it.

STEP 3: Next, get the desiccated coconut, maple syrup, about a 1/4th cup of coconut oil, and 1/4th cup of coconut milk, and add all this to a small food processor and give it a fine spin. Spread this mixture over the raisin base evenly. Cover it with a plastic film and set it in the refrigerator till it firms up.

STEP 4: Now, place the dates and 1 tbs of boiling water in a food processor. Mix it until it’s smooth. To this, add cacao powder, rum, cacao butter, a pinch of salt flakes, and the remaining coconut oil and coconut milk. Mix it till you get a nice and smooth texture.

STEP 5: Pour this mixture over the slice, cover it again with a plastic wrap, and chill overnight. (4 hours can do too if you don’t have enough time) STEP 6: Remove the slice from the pan, and sprinkle some extra cacao powder (and a little love). And Voila! It’s ready to serve.

Now, sometimes the best and the easiest desserts might take time. But hey! Imagine, it’s snowing out and you are sitting in front of the fire, sipping some hot cocoa and enjoying a rum stick dessert. Isn’t that the Christmas dream?

34 | December 2023

MINI MINCE PIES

Your mini mince pies are ready to serve!

Christmas is all about the merry times and delicious foods. You could be a master of savory foods, but it does not mean you can miss out on desserts. With these traditional Christmas dessert recipes, you are sure to win over the hearts of your guests and family!

What are you waiting for? The sweet smell of holidays awaits you. Get the holiday season started!

Ÿ Serves: 24 Ÿ Prep Time: 8 Hours Ÿ Cook Time: 25 Mins Ÿ Ingredients: 16 Ÿ Difficulty: Medium Ÿ Amount: $1.52 per serving Up next from our last-minute Christmas dessert recipes treasure is the one gem everyone adores. You guessed it right!

Christmas would just be fly without some pie! Here’s how to make mini mince pies.

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INGREDIENTS Ÿ 1 apple, grated, excess water squeezed out Ÿ 100g unsalted butter, melted Ÿ 100g brown sugar Ÿ 100g drained morello cherries in juice (see notes), finely chopped

Ÿ 2 teaspoons finely grated lemon zest, plus 2 tablespoons lemon juice Ÿ 1 teaspoon mixed spice Ÿ 1/2 teaspoon ground cinnamon Ÿ 1/2 teaspoon grated nutmeg

Ÿ 100g slivered almonds

Ÿ 100ml brandy

Ÿ 100g candied peel, finely chopped

Ÿ Icing sugar, to serve

Ÿ 100g each of currants, seedless raisins, and sultanas PASTRY Ÿ 2 2/3 cups (400g) plain flour, sifted Ÿ 200g chilled unsalted butter, chopped Ÿ 1 egg yolk, beaten with 2 teaspoons milk STEP 1: In a bowl, combine all the ingredients except the icing sugar.

Keep stirring well to make a smooth mixture. Cover this with a plastic wrap and let it cool overnight, just to get a little extra flavor.

STEP 2: The next day, for the pastry, mix flour, butter, and ½ teaspoon of salt in a food processor until the mixture is crumbly. To it, slowly add 80-100ml of cold water till the dough comes together. Halve the dough and shape it into 2 discs. Wrap it in a plastic film and let it chill for about 30 minutes.

STEP 3: Now, drain the fruit mince and then mix it well in the food processor to finely chop it.

STEP 4: Preheat the oven to 200°C. Roll out a pastry disc to about 3mm thick. Cut out circles, approximately 24x7cm. (Don’t throw away the trimmings!) Now in a muffin pan, place them and fill each of them with about a ½ teaspoon of fruit mince.

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STEP 5: Roll out the remaining pastry disc and cut out circles of the same size. Brush its edges with a little water. Place these lids over the ones stuffed with filling. Gently push the edges to seal and soak it in egg wash.

STEP 6: Re-roll those pastry trimmings and cut out stars.

Top the mini pies with stars and again brush with some egg wash.

STEP 7: Bake this for about 20-25 minutes until it gets its rich golden brown color and crisp. Cool it down before you dust it with icing sugar!

# STORIES TOLD WITH A NEW PERSPECTIVE!

THE ENTERPRISE WORLD

COVER STORY

www.theenterpriseworld.com

Pia Arellano President | CEO

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We all have dreamt of owning a luxury car at least once.

When we see one while traveling, this thought crosses our minds. Often out of curiosity, we check on the internet prices of these cars, features, and specifications too. We daydream about a good long drive with our friends or spouse while experiencing the utmost luxury while being in the lap of nature. A sheer surreal experience is what we envision. Being a kid did you ever stop by a showroom of a luxury car brand like Mercedes? To get a glance at the cars on display? Who hasn’t? All of us do that!

Mercedes is a perfect blend of top-notch engineering, excellent technology, and luxury at its peak. A featureloaded car with lightning-fast speed and features built by the Germans. Car lovers cannot agree more on the luxury and finesse the brand carries. With a variety of models at our dispense, it is the most loved luxury car brand in the world. Via this article, we’ll take you on the most luxurious and smooth ride. Fasten your seat belts, folks!

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These are the brand names that cannot be said to not be in the loop. Audi, BMW, and Mercedes are brands that are always neck-to-neck in competition. These 3 brands are undoubtedly in competition with each other at all times.

4 Popular Marketing Campaigns of Mercedes: Marketing campaigns are an effort by any brand to stand out. Brands strive to get into the limelight or get noticed.

Television advertisements are the best mediums as consumers remember what they see. It made sure while making the ad they were using emotions, convincing the potential customer, and getting noticed by their customer base.

These are 4 popular television commercials: 1. Unlock with Mercedes Benz: A very thoughtful campaign launched

by Mercedes during the festive season of 2021. The brand strategized to launch this campaign in September 2021 and continue it till the festival season ends. The reason behind this launch was an introduction to an unlocking with the Corona phase. The brand wanted to resurrect the sentiments of humans by availing them of the option of unlocking their dreams. It included easy EMI options on the selected models. A variety of insurance policies were also made available.

2. Merc From Home: A wonderful ad campaign launched in 2020. This campaign was implemented to bring ease in the whole buying process of the product from the comfort of one’s home. It provides an easy and clear method of purchasing a luxury car via the ease of home and especially through the digital process.

It is a crystal clear process. From preparing the car to making the

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payment through a digital platform, everything is kept simple and hasslefree.

3. Are You AMG-Ready: Mercedes planned the AMG-Ready campaign to make a shift from only being a brand, to being a performancebased luxury brand. The brand wanted to introduce the AMG subsidiary brand to depict the promising capabilities and newness of its product. The loyal customers were the main target. A 1minute video ad was made to demonstrate the different AMG models to increase awareness. The intent of the brand via the campaign was to perform and be combined in the luxury of tomorrow while strengthening the bond between AMG and its customer base.

4. Life Gets Big: This campaign was a special one to highlight the features of the new T class. A van with sliding doors and an improved space within the car that accommodates one family was the theme. A rear window where 3 kids can enjoy the ride or even your beloved pet. This was an introductory campaign to bring to notice the extra space feature of this van. Sliding doors, extra space, and rear window space are the key takeaways in this model T class.

Problems Faced by the Brand: 1. Rust issues: Surprisingly enough some customers have complained that the doors, fenders, hinges, and hoods start to rust sometime post purchasing the car. A loyal customer would not like the car to develop rust and make noise.

2. Deaths due to Systemic issues: Post the death of Tata Sons Chairman, Cyrus Mistry, people raised eyebrows on how safe the Mercedes-Benz was.

However, the Indian MD of Mercedes

and the CEO of the brand together state that the car collided due to poor road infrastructure and traffic rules.

They suggest improvements in these aspects to reduce the death rate due to accidents which is approximately 1.5 lakhs from 2021 to September 2022.

3. Display of error lights on the dashboard: Some error lights are displayed in the model CLA 250 according to customers. Adding to that customers have said the company also takes ages to solve the issue as the display of error lights puts them in a fix too.

Competitive Advantage: Mercedes focuses on adapting a differentiation strategy. Quite a noticeable number of features are offered by it, unlike its competitors.

Some added features like: Ÿ Blind Spot Monitor Ÿ 8-way power seats with 4-way power lumbar support Ÿ Hand gesture controls Ÿ Hands-free device controls These are some peculiar features of the 2023 Benz GLC SUV. It allows the driver more comfort and enhanced driving experience. These detailed and minute features of the SUV add to the list of features making the car stand out from the competition. If you take notice these are very thoughtful features installed into the SUV leaving no room for any complaints from the customer.

The Social Media Game: Mercedes has millions of followers on social media which makes them an overachiever in its digital game. The brand utilizes social media to post finely curated content across all its

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online platforms. They especially take care of crafting user-friendly content wherein people can interact. a. Campaigns to drive traffic: Attractive feature-highlighting videos, shorts, reels, and user-generated content are also implemented to increase its brand engagement.

The brand started a user-generated strategy on Instagram wherein it developed a hashtag named #MBPhotoPass. Through this strategy it allowed social influencers, journalists, team members, and even existing customers to curate organic short videos of its cars. About other social media platforms like Facebook, the visuals are very appealing to the human eye. b. Diverse Ways: The content the brand shares on its social media is visually driven and personal stories of existing customers. A very well-planned strategy of posting 2 to 3 times a day is followed diligently by the brand. Its images and short videos are visually driven as they keep it fresh and engaging.

Along with videos and images the brand shares a variety of information, car-related news, highresolution images of the brand’s cars at work, upcoming models information, and images. c. Influencer Marketing: Fitness freaks often head out to the mountains with their beasts to test the car’s ability. Fitness influencers make the effort to record a video and post it on their social media feeds. It helps them to reinforce the message when the influencer and the brand are featured and tagged in each other’s feeds. Some car racing drivers like Nico Rosberg, Jan Seyffarth, and Lewis Hamilton are famous influencers who often collaborate with the brand to spread reach and engagement.

Shift to Evs: Mercedes plans to offer battery electric vehicles (BEV) in all its segments. From 2025 onwards, all newly launched electric vehicles will be electric only. Meaning, that from 2025, all customers will be able to enjoy the privilege of choosing an all-electric alternative for every Benz model. The previous plan of developing battery

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electric and internal combustion engines (ICE) on the same platform has seen a shift. The plan for developing BEVs has been finalized and is in full action.

The strategies formulated to make the shift possible are as follows: 1. EV Critical moment: As the brand shifted its focus from “electric-first” to “electric-only”, Mercedes-Benz believes it can accelerate and make a more progressive EV portfolio plan. Ola Kallenius, Chairman of the Board of Management at Mercedes Group AG says, “The tipping point is getting closer, and we will be ready as markets switch to electric-only by the end of this decade.” The change that is undergoing has made Mercedes revise their capital allocations as it requires huge amounts of research and scrutiny.

2. New Gigafactories: Newer EV platforms will be established by greater integration into the manufacturing sector.

The extensive technology plan consists of 2 new electric vehicle platforms. The first is MB.EA for medium and small-sized passenger cars. The other is AMG.EA, is a dedicated performance electric vehicle platform, for lighter commercial vans. Simultaneously, Mercedes will be focusing on the giant expansion of its battery manufacturing capability. As per plans, it is going to establish eight new battery cell gigafactories by working with partners in Europe and elsewhere.

3. Increased charging stations: In collaboration with Shell’s Recharge network, Mercedes will add up to 30,000 more charging stations by 2025. The new charging points will be across Europe, China, and North America. In Australia and New Zealand, EQ drivers will have access to rapidly expanding public charging networks that offer a combination of standard AC, and ultra-rapid fast chargers. The experimental electric car of the brand, the Vision EQXX is the technology pillar. With a capacity of more than 1,000 kilometers, the vehicle is said as a highly advanced drive-terrain and lightweight bionic design.

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THE PSYCHIC PERSPECTIVE: A Cost-Free Approach to Enhancing Business Decision-Making

I

n the complex tapestry of modern business, the clarity of decision-making is often obscured by data overload and unpredictable market dynamics.

Amidst this, the Psychic Perspective in Business emerges as a refreshing, cost-free approach to augmenting business acumen.

Leveraging intuition and insights beyond the reach of conventional analytics, this approach beckons a deeper understanding of market trends, employee morale, and customer needs.

Cultivating Intuition

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Developing a Mindful Workspace: At its core, the psychic perspective relies on honed intuition, a seemingly ethereal faculty that resides within every business leader. Cultivating this aspect involves creating a mindful workspace that encourages reflective thinking. This can be achieved by allocating time for meditation and encouraging a culture where silent contemplation is respected and valued. In these moments of stillness, leaders often report epiphanies or gut feelings that guide their next course of action.

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Training the Intuitive Muscle: Like any skill, intuition can be developed with practice. Begin by making small predictions based on gut feelings in low-risk situations and gradually increase the stakes as your confidence grows. Journaling decisions and their outcomes is an effective way to track progress and patterns, ultimately sharpening the intuitive sense.

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Leveraging External Resources: As part of developing intuition, leaders can engage with external resources to expand their

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perspective. For instance, a free psychic reading could serve as an unconventional yet enlightening experience that prompts leaders to view their business challenges from a completely different angle.

While the validity of such readings can be subjective, the exercise itself can stimulate the leader’s own intuitive processes and potentially unlock new insights.

Encouraging a Holistic Team Approach Ÿ

Fostering Intuitive Collaboration: The Psychic Perspective in Business thrives in an environment where team members feel comfortable expressing their instincts.

Facilitating sessions where employees are encouraged to share their gut feelings about projects or decisions can lead to valuable insights that might not emerge from data alone.

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Building Collective Intuition: Teams with diverse experiences and backgrounds can create a collective intuition that is more powerful than the sum of its parts.

Encourage team members to voice their hunches and explore them without immediate judgment. This diversity of intuition can lead to a more robust and nuanced approach to business challenges.

Integrating Intuition with Data Ÿ

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Balancing Quantitative with Qualitative: In the domain of business, data is indisputably valuable. However, slavish reliance on data without the balance of intuition can lead to rigid decision-making. To counteract this, successful leaders integrate their gut feelings with hard data. For example, when predictive models fail to reach a consensus on a market trend, a leader’s intuition might tip the scales.

Bulleting the Synergy: To effectively blend intuition with data, consider the following steps:

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Evaluate the available data and acknowledge its limitations.

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Reflect on past experiences and outcomes of similar situations.

Weigh the data against your gut feeling, checking for alignment or disparity. Ÿ Make a provisional decision based on data, then adjust it slightly with your intuition if necessary.

Case Studies and Real-World Applications Ÿ

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Continuously refine this balance through reflection and adjustment.

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Analyzing Success Stories: Many business leaders who have relied on their intuition can recount specific instances where it led to success. Analyzing these case studies helps in understanding the conditions under which intuitive decisions were made and the thought processes involved.

Learning from Failures: Equally important is the examination of failures. Intuition is not infallible, and understanding the circumstances where it led astray can provide critical lessons. This reflective practice ensures that the use of intuition is continuously refined and not blindly trusted.

Strategic Intuition in Leadership Development Ÿ

Integrating into Leadership Training: The most forwardthinking companies are integrating the development of intuitive skills into their leadership training programs. This includes exercises designed to simulate decisionmaking scenarios where intuition must be relied upon, thereby fostering confidence in leaders to trust their gut alongside analytics.

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Empowering Decisive Action: Empowering leaders to make decisive actions based on a combination of analytics and intuition can result in a more agile and proactive business environment. Leaders who trust their intuition are often more adept at navigating through uncertainty and ambiguity, which are everpresent in the business world.

Conclusion The psychic perspective in business is not about eschewing data or abandoning analytical rigor; it is about enhancing these with the depth of human insight. It represents a cost-free, often underutilized resource that can provide a competitive edge in decisionmaking.

As we recognize the power of intuition, we begin to see its value not as a replacement for data, but as a complementary force that, when harnessed correctly, can lead to greater innovation and strategic foresight in business.

In a world that is rapidly changing and increasingly complex, the Psychic Perspective in Business offers a timeless tool: the human instinct, refined and applied with intention.

# STORIES TOLD WITH A NEW PERSPECTIVE!

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