Córdoba: The Jewel of Southern Spain
Tommy Hilfiger: Where Classic Meets Contemporary
5 Reasons Why Outsourcing IT Saves Your Business
& General Manager,
MARKETING COORDINATOR (APAC)
Suchita P.
PR & MARKETING COORDINATOR
James H.
BUSINESS DEVELOPMENT EXECUTIVE
Chloe W.
CREATIVE CONTENT EDITOR
Shalmali W.
CREATIVE DESIGN HEAD
Sankalp K.
Shweta K. GRAPHIC DESIGNER
SOCIAL MEDIA MANAGER
Narendra S.
DIGITAL CIRCULATION MANAGER
Amanda V.
Unveiling the Masterminds!
Welcome,valuedreaders,toanewchapterintheever-evolvingstoryofenterprise.ThisissueofTheEnterprise Worldtakesaboldstepforward,spotlightingthe“MostIconicBusinessLeaderstoWatchin2024.”
Thebusinesslandscapeisadynamicorganism,constantlyshiftingandadapting.Atitscore,however,arethe visionaryleaderswhonavigatethesechanges,carvenewpaths,andinspireothers.Thisissuecelebratesthosevery individuals.
We’vemeticulouslyselectedadiversegroupofleaders,representingaspectrumofindustriesandapproaches. Someareseasonedveterans,steeringestablishedcompaniestowardsnewhorizons.Othersaredisruptors, challengingthestatusquowithinnovativeideasthathavethepotentialtoreshapeentiresectors.
Whatunitestheseleadersisnotsimplytheirambitionorsuccess,buttheirunwaveringcommitmenttoprogress. Theyunderstandthepowerofawell-definedvision,theimportanceofcalculatedrisk,andtheresponsibilitythat comeswithinfluencingtheworldaroundthem.
Withinthesepages,you’llencounterthestoriesoftheseremarkableindividuals.Wedelveintotheirstrategies,their leadershipphilosophies,andthechallengesthey’veovercome. You’llgainvaluableinsightsintotheirthought processesandthedrivingforcesbehindtheirsuccess.
Onthecoverofthisissue,wehavefeaturedNileshShah(VicePresidentandGeneralManagerofEmerging Markets).Hisdistinctiveleadershipqualitieshavepushedthecompanyandpropelleditsstrategicimperatives acrosskeymarketsintheAsiaPacificandSouthAmericaregions.Apassionateandpurpose-drivenleader,Nilesh isateamplayerwhocontinuestopropelthecompanytowardgreaterheightsofsuccess.Withover25yearsofrich experienceinthehealthcaremedicaldeviceindustry,heexemplifiesaninfluentialandinstructiveleadershipstyle.
Thefutureofenterpriseisbright,andit’sbeingshapedbytheveryindividualsyou’llmeetinthisissue.Lettheir storiesinspireyou,igniteyourownentrepreneurialspirit,andpropelyouforwardinthisever-evolvingworld.
Utkarsh D.
Onthecoverofthisissue,wehavefeaturedNileshShah (VicePresidentandGeneralManagerofEmerging Markets).Hisdistinctiveleadershipqualitieshavepushedthe companyandpropelleditsstrategicimperativesacrosskey marketsintheAsiaPacificandSouthAmericaregions.A passionateandpurpose-drivenleader,Nileshisateamplayer whocontinuestopropelthecompanytowardgreaterheights ofsuccess.Withover25yearsofrichexperienceinthe healthcaremedicaldeviceindustry,heexemplifiesan influentialandinstructiveleadershipstyle.
Nileshhasbeenaseasonedprofessionalinthehealthcare medicaldeviceindustryforthepast25years.Hecurrently leadstheemergingmarketsofSouthAmericaandtheAsia PacificregionforWestPharmaceuticalServices(West).His careerbeganintheUnitedStates,whereheworkedfor prominentcompaniessuchasJohnson&JohnsonandGE Healthcareandgainedthebulkofhisexperience.However,he alsospentsometimeinEurope,particularlyinItalyand Germany,beforereturningtotheUS.Hehasbeenbasedin Singaporeforthelast8years.
Nileshhasheldsignificantrolesthroughouthiscareer, includingthatwithASP-FortiveasGlobalChiefCommercial Officer.Hisresponsibilitiesintheseroleshavebeen substantial,underpinninghisstrongmotivationtobepartof thehealthcareindustry.Hehasalwaysbeendrivenbya purposethattranscendsmereprofessionalachievement, feelingaprofoundsenseofmakingadifferenceeverydayin healthcare.Thispurposefuldriveiswhatcontinuestoinspire himinhisendeavours.
Nileshhaslongchampionedaleadershipstylethat exemplifiesleadingbyexampleandfromthefront.Hefirmly believes,asheoftensays, “Aleader’s job is not to create followers but to create future leaders within the organization.” Thisphilosophyisfoundationalinhis approachtoguidinghisteamandthebroadercompany
10 Nilesh Shah 20
Córdoba: The Jewel of Southern Spain
28 Tommy Hilger: Where Classic Meets Contemporary
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5 Oldest Construction in the World: Exploring the Glory that We Lost with Time
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5 Reasons Why Outsourcing IT Saves Your Business
Cover Story ilesh Shah Empowering the Next Generation of Leaders at West Vice President & General Manager, Asia Pacic & South America West Pharmaceutical Services Inthepharmaceuticalindustry,leadershipcanoftenbethedefiningfactorbetween successandstagnation.AtthehelmofsuchtransformationalchangewithinWest PharmaceuticalServicesstandsNileshShah,theVicePresidentandGeneral ManagerofEmergingMarkets,whosedistinctiveleadershipqualitieshavepushed thecompanyandpropelleditsstrategicimperativesacrosskeymarketsintheAsia PacificandSouthAmericaregions.Apassionateandpurpose-drivenleader, Nileshisateamplayerwhocontinuestopropelthecompanytowardgreater heightsofsuccess.Withover25yearsofrichexperienceinthehealthcaremedical deviceindustry,heexemplifiesaninfluentialandinstructiveleadershipstyle.
PassionStemmingfromHumble Beginnings Nileshhasbeenaseasoned professionalinthehealthcaremedical deviceindustryforthepast25years. Hecurrentlyleadstheemerging marketsofSouthAmericaandtheAsia PacificregionforWestPharmaceutical Services(West).Hiscareerbeganin theUnitedStates,whereheworkedfor
prominentcompaniessuchasJohnson &JohnsonandGEHealthcareand gainedthebulkofhisexperience. However,healsospentsometimein Europe,particularlyinItalyand Germany,beforereturningtotheUS. HehasbeenbasedinSingaporefor thelast8years.
Nileshhasheldsignificantroles throughouthiscareer,includingthat
withASP-FortiveasGlobalChief CommercialOfficer.Hisresponsibilitiesin theseroleshavebeensubstantial, underpinninghisstrongmotivationtobe partofthehealthcareindustry.Hehas alwaysbeendrivenbyapurposethat transcendsmereprofessionalachievement, feelingaprofoundsenseofmakinga differenceeverydayinhealthcare.This purposefuldriveiswhatcontinuesto inspirehiminhisendeavours.
Key Qualities for Successful Leadership Nileshhaslongchampionedaleadershipstylethatexemplifiesleadingbyexample andfromthefront.Hefirmlybelieves,asheoftensays,“Aleader’sjobisnottocreate followersbuttocreatefutureleaderswithintheorganization.”Thisphilosophyis foundationalinhisapproachtoguidinghisteamandthebroadercompany
Overhisextensivecareer,spanningmorethan25years,Nileshhasidentifiedseveral keyqualitiesthathebelievesareessentialforsuccessfulleadership:
1. Courage: “Courage,”Nileshnotes,isthebackboneofleadership.Itempowersa leadertomakebolddecisions,takeriskswiththebusinessandits people,andstandfirmintheirconvictions.”
2. Empowerment: Hegreatlyemphasizesaleader’sabilitytoempowerothers. “Empowermentisaboutunlockingthepotentialofyourteammembers, enablingthemtomakesignificantcontributionsandgrowwithintheir roles,”heasserts.
3. Learning Mindset: Maintainingalearningmindsetiscrucial.Despitehisyearsof experience,Nileshobserves,“Everyyear,everymonth,everyposition teachesmesomethingnew.It’saboutstayingopenandadaptable, learningfromeveryexperienceandeveryindividual.”
Throughhisleadership,Nileshhaswoventhesequalitiesintohisteam’soperations, fosteringanenvironmentwhereempowermentandcontinuouslearningare encouragedandexpected.Hisstoryreflectsajourneyofperpetualgrowth,notjustfor himselfbutforallheleads,ensuringthatthecompanyremainsdynamicandforwardthinkinginanever-evolvingindustry
100 Year Legacy as an Innovator in the Healthcare Industry NileshisapartofWest,a companythatboastsovera centuryofhistory.Recognizedas aninnovatorinitsfield,the companyisregardedasavital partnerforthepharmaceutical industry.Anyoneinjectedwith medicineorvaccinatedishighly likelytoencounterproductsfrom West.ThemissionofWestis drivenbyanoblepurpose:to improvepatientlives.This underpinsWest’scommitmentto innovationandquality Andthese factorsdrewNileshtothe company
West’sleadershipenvisions significantgrowthinemerging markets,aimingtoenhancetheir successofpastexperiences.This alignswithNilesh’spassionfor developingandexpanding markets.Herelishesthe opportunitytobroadenthe company’sreachintheAsia Pacificregion,includingIndia, China,Singapore/ASEAN markets,Australia,andKorea,as wellasintheSouthAmerican marketslikeBrazil,Argentina,and Colombia.Thethrillofcreating somethingnewwithhisteamfuels hismotivationanddrivesthe company’songoinginnovation andexpansionefforts.
OntheMostCherishedProfessionalAccomplishments NumerousachievementshavemarkedNilesh’scareer,butone particularlycherishedaccomplishmentstandsoutfromhistenureat AdvancedSterilizationProducts(ASP)-Fortive.Duringthisperiod,he ledtheinternationaltransitionof164marketsand1,100employees fromJohnson&JohnsontoASP-Fortive.Thismammothtaskinvolved settingupnewwarehousesandteamsandorganizingoperationsfrom thegroundup—allwhileensuringthattheongoingbusinesscontinued toserveitspatientsandcustomerseffectively.Amidstthiscomplex
transition,theCOVID-19 pandemicstruck,adding unprecedentedchallenges. Nileshrecalls,“Wehadabout7to 10personnelinWuhanwhowere stuckduringtheterribletimesof COVID-19.Salesweredown, electivesurgerieswerereduced, andtherewaspalpableanxiety aboutthefuture.”
Despitetheseobstacles,Nileshledhisteam tokeepthebusinessafloatandmaintain highspirits.Heemphasizes,“Inthemidst ofacrisis,itwascrucialtokeepourteam motivated,engagethem,andensurethatour engineerscouldstillattendhospitalsdespite restrictions,maintainingourmachinesto servepatients.”Hisleadershipduringthis timealsoenabledhimtonurturehisteam’s resilienceandcommitment.
Cover Story Reflectingonthisperiod,Nileshfeels itwasaprofoundlearningexperience thatenhancedhisleadershipqualities. “Navigatingthroughthosechallenges withmyteammademeabetter, humblerleader,”hestates.Hetakes immenseprideinhowtheteamroseto theoccasion,demonstrating adaptabilityanddedication.This experience,hebelieves,washismost cherishedaccomplishment,providing avividexampleofleadershipunder pressureandthepowerofcollective effortinfacingimmensechallenges.
ALeader’sMantraforSuccess Nileshhaslongadheredtoapersonal andprofessionalmantrathatresonates deeplywithhimandguideshis leadershipstyle:“Dowhatyousay andsaywhatyoumean.”This straightforwardphilosophyiscrucial forbuildingtrust,confidence,and reliabilitywithinhisteamandthe companyatlarge.Hebelievesfirmly intheimportanceofintegrityand accountability.“Wemusthaveavery highratiooffollow-through,”hesays, emphasizingtheneedtodeliveron commitments.Thisprincipleis foundationalinestablishingtrustand dependabilityamonghisteam membersandpartners.
Furthermore,Nileshadvocatesfor openandhonestcommunicationand encourageshisteamtospeaktheir minds,stating,“Thereisnoreasonto sugarcoatorbepoliticallycorrect.Just speakyourmind.”Thisapproach fostersatransparentanddirect communicationstyle,ensuringthat ideasandconcernsareexpressed freelyandwithoutreservation.By embodyingthesevalues,Nileshleads byexampleandcultivatesateam environmentwhereactionsandwords align—enhancingtheeffectiveness andcohesivenessofhisleadershipand thecompany’soperations.
UniqueandSkilledInnovatorsatthe Core AtWest,theteam’suniquenessinthe AsiaPacificandotheremerging marketsisdistinctlymarkedbyablend oflongevityandpassion.Westis notableforthelongtenureofits employees,withsometeammembers dedicatingupto30yearstothe companyintheseregions.This longevityfostersdeeptechnicalknowhow,customer-centricapproaches,and extensiveindustryknowledge,which Nileshconsiderssecondtonone.
Furthermore,theteamexhibitsa relentlessdrive,feelingaprofound senseofmakingadailydifference. Thisisn’tjustaboutproviding containmentsolutions;it’sabout enhancingqualityandaccessto healthcareforpatientsinemerging markets.Theteamiscommittedto continuouslearningandadaptation,not restingonpastmethods,whichhave evolvedsignificantlyoverthelastthree tofourdecades.Theyareconstantly adaptingandexpandingtheirbusiness, whileensuringstrongpartnershipswith pharmaceuticalcompaniesinthese markets,aidingthemintheirmission
todelivertop-qualityhealthcareto patientseverywhere.
ForNilesh,theuniqueaspectofhis roleistheenthusiasmandenjoyment heobservesinhisteam.Theirpassion fortheworktheydocontinuestodrive hishappinessandmotivation,making hisroleallthemorefulfillingand meaningful,asitcontributestoanoble cause—improvingpatientcare,but withapassionateanddedicatedteam. Hebelievesthisdynamicenvironment setstheteamapartandunderpinsthe company’scontinuedsuccessin emergingmarkets.
UnmatchedInnovationandQuality= Long-StandingSuccess Westisacompanywithastoried history,havingcelebratedits100-year anniversarylastyear.Foundedby HermanO.West,thecompany establisheditselfthroughstrong partnershipswithindustrygiantslike EliLilly.DuringWorldWar2,West partneredwithEliLillytosolvethe problemofsupplyingpenicillininmass quantitiesfortheUSgovernment.This innovationthatsavedmanysoldiers’ livesandhasgoneontoimpactbillions ofotherpatients’livessincethen.The corepurposehasbeentoprovide containmentsolutionsthatmaintainthe efficacyandsafetyofdrugs.Overthe decades,thecompanyhasfocusedon thisniche,fosteringenduring partnershipsandcommittingto unmatchedinnovationandquality This dedicationhaskeptWestattheforefront oftheindustry,notjustincontainment solutionsbutalsoinsimplifyingand enhancingthesafetyandeffectiveness ofmedicalinjectionsforpatients.
Thecompany’scharterextendsbeyond simplecontainment,encompassing devicesthatpatientswearontheir bodies,suchascontinuousglucose monitoringdevices.Theseinnovations representvariousmethodsof administeringmedicineandmonitoring bodyparameters,embodyingWest’s commitmenttoimprovinghealthfor patientsworldwide.
Globally,Westboastsanextensive manufacturingfootprint,which providestheagilityandflexibilityto meetdiversecustomerneedseffectively Thisglobalreachandservice commitmentmakeWestapreferred choiceforitscustomersandhave contributedtoitscentury-long legacy—alegacythatNileshandthe companyhopetocontinueformany moreyears.
AnalysingHealthcareandEmerging Trends Nileshobservesseveralkeytrends shapingtheindustryanddrivingWest forward.Firstly,thereisanincreased needforbiologics,predominantlyin theformofinjectables.This burgeoningmarketispropelling companieslikeWesttoinnovatein containmentsolutions,ensuringthese newdrugs’safeandeffectivedelivery
OneexampleistheriseofGLP-1 drugs,anewclassificationindicated forobesity,previouslyapprovedfor diabetes.Aspharmaceuticalcompanies expandindicationsforthesedrugs, thereisalsoanincreasingdemandfor innovativecontainmentsolutionsto managethesedrugseffectively
Secondly,thereisanotableshiftfrom traditionalhealthcaresettingssuchas hospitalsandclinicstohome healthcare.Thistransitionisevidentin bothdevelopedandemergingmarkets. ThechallengeforWestandsimilar companiesliesinmakingitsafe,easy, andeffectiveforpatientstoselfadministerinjectionswithoutthedirect interventionofahealthcareprovider.
ThethirdtrendNileshhighlightsisthe increasedregulatoryfocus,particularly onqualitycontrolandthereductionof particulatematter Thisglobaltrend affectsmarketsintheUS,Europe,and beyond.ItnecessitatesthatWeststays aheadoftheseregulationstosupport itscustomers—bothestablishedand emergingpharmaceutical companies—inaligningwiththese stringentstandardsandmeeting customerneedseffectively
Thesetrendscollectivelyoutlinethe evolvinglandscapeofthehealthcare industry,steeringWest’sstrategic initiativestomeetthesedynamic challenges.
OnwardstoContinuingtheLegacy Forthelastover100years,Westhas beenaleaderandinnovatorinitsfield. Thecompany’sfocusistocontinue thislegacy,keepingthepatientatthe centreoftheirstrategiesensuringthe safeandeffectiveadministrationof medicine,particularlyinemerging markets.
Nilesh’svisionistocontinuouslydrive qualityandaccessinthesemarkets, whereaccessisoftentheprimary challenge,followedbyqualityandcost considerations.Hisbroadervision involvesaddressingthesethreeaspects effectivelytoenhancethecompany’s impactinemergingmarkets.Heaims todevelophisteamtobesecondto none,harnessingtheirstrongpassion forinnovationanddedicationto customers.
Byleveragingthesestrengths,he envisionsthatWestwillsolidifyits globalleadershippositioninemerging markets,alwaysprioritizingpatient careinallstrategies.Thiswillbe integraltoWest’scontinuedsuccess andinnovationintheyearstocome, ultimatelysupportingWesttodeliver itscommitmenttoimprovinghealthfor patientsworldwide.
CÓRDOBA CÓRDOBA The Jewel of Southern Spain Haveyoueverheardofthecityof Córdoba?Thecityisfamousgloballyfor itsgreatmosque,oldtowns,streets, designs,architecture,anddeliciousfoods. Peopleallacrosstheglobevisitheretosee thisunforgettablesight.
Cordobaisaprovincelocatedatthecenter oftheNorthofSpain.Itisfamous worldwideforitsgreatmosques.Today,it isaworldheritagesitethathasnarrow streets,courtyardsfilledwithflowers,and charmingsquares.Visitorscanexplorethis siteandenjoythelocalculture.
TherivernamedGuadalquivirflowsfrom easttowestinthisprovince.Itwatersa widerangeoflandwherecereals, grapevines,andotherolivetreesgrow
Towardsthenorthofthecity,the landscapegetswilderasitreachesthe SierraMorenamountains.Here,youwill finddenseforestswherepeoplegofor animalhunting.Themountainrangeis hometovariedfauna.
Afterthousandsofyears,theirsignisstill reflectedherebydifferentculturalgroups i.e.Roman,Visigoth,Islam,Judaism,and Christianity.
Guadalquivir River RichandFascinatingHistoryofCórdoba Theimpressivehistoryofthecitymakesitoneoftheinterestingdestinationsfor travelerstovisitinSpain.Intheworld,itistheonlycitythathas4places inscribedontheWorldHeritageSitelistedbyUNESCO,theareMosqueCathedral(1984),theJewishQuarter(1994),theFestivalsofPatios(2012),and MadinaAzahara(2018).
ItwasfoundedbytheRomanEmpirein169BC.Beforeitsfoundation,there wasasmallIberiangroupintheareacalled“Terdetanos”.Theirmain occupationwereagricultureandmining.AfterthearrivaloftheRomans,their
Sierra Morena
liveswereruinedanddestroyed.TheRomanschosethisareaastheysawitasanopportunityforagricultureandshelter.
Gradually,itkeepsdevelopingandgainingpoliticalimportanceinRometobecomethecapitalof “Hispania Ulterior Province”.
Duetoexportinglargequantitiesofwine,oliveoil,minerals,andfoodproducts;thecityexperiencedprogressive economicgrowth.
Lateron,inthethirdcentury,Romansexperiencedadeepcrisisthatreflectedinthecity;majorworkswereabandoned, spaceswerereused,lootingandriotshappened,andbad-qualityhomematerialswereusedwidely.Ruralareasgained greatprominenceduetothemigrationofpeoplefromurbanareas.
CulturalHeritageofCórdoba Mosques,AlcázardelosReyesCristianos,Synagogue,andRomanbridgearetheprimeexamplesofitsoldhistory.The cityreflectsitsRomanpastandthecoexistenceofChristian,Islamic,andJewishculturesthroughouthistory.Wecansee numerousmonumentsherethathaveremainedinthecity.
Inthecity,thereexistmuseumsandartgallerieswhereyoucanseeoldthingsandlearnabouthowpeopleusedtolive here.
TheoldpartofthecityisaUNESCOWorldHeritagesite,withsmallstreets,courtyardsfilledwithflowers,andcharming squares.PlaceslikeAlcázarofChristianmonarchsandtheJewishhavelotsofstoriestosayabouttheirhistory.
Ifyou’reinterestedinhistoryCórdobaisabeautifulplacetovisit,seebeautifulthings,andenjoytastyfoods.
TipsfortheTravelers:CompleteGuide CórdobaisabeautifulcityintheSouthernPlain,knownforitsricharchitecture.Herearesomeofthetipsforthefirsttimevisitortounderstandwhatarethemust-seesightsinCórdoba,mouth-wateringitemstoeat,andmanymoresothat travelersdon’tmissanything.
Viana Palace
Alcazar of the Christian Monarchs
Calahorra Tower FoodtoTry:
• Salmorejo:Itisatraditionalsoupmadeoftomato,bread,virginoliveoil, andgarlic.
• Flamenquin:ThistraditionalSpanishdishconsistsoftenderstripsof porkloinstuffedwithhamandcheese.Itiswrappedinbreadcrumbsand deeplyfriedforprotection.
• Berengenasfritasconmiel:ItisatastySpanishdishmadeofthinslices ofeggplantthatarefriedunlessitgetscrispy.Lateron,itdrizzledwith honeysothatwecouldgettheperfectmixofsweetandsavoryflavors.
• Snails:ThistraditionalfoodisservedatbarsinSpainforfreewith drinks.ItisenjoyedespeciallyinFebruaryandJune.Ifyou’reorganizing yourtriptoCordoba,youmusttryit.
• Montillas-Morileswine:ItcomesfromtheMontilla-Morilesregionin Spainthat’swhyitiscalledMontillo-Morileswine.Theyaremadeupof grapescalledPedroXiménez.Theycomeindifferentstylesdryorsweet. Eachtypehasauniqueflavor.Youcantryitwithsnackslikecheese,nuts, andolivesorwithdesserts.
Ifyou’refoody,therearealotofrestaurantsthatservefreshandtasty traditionaldishestoeat.
Howtovisittheplace? ThebestwaytovisitCórdobaistotaketheflighttoSeville(acityinSpain).After thattakeabusorataxitoSevillerailwaystationthen,taketheAVE(45mins)orthe normalspeedtrain(almost2hours)forCórdoba.Ifyou’restayinginthehotel,make surethatyourhotelhasaswimmingpoolbecausethetemperatureinthemonthslike Augustistoohigh(morethan40degrees).Fortherestmonths,itwillbefinetostay inotherapartments.Tovisitthehistoricalsitesortotrythedeliciousfooditemsof Córdobamakesuretohaveanexpertguide.
INTRODUCTION After a decade of strong growth, Tommy Hilger Corporation suffered a signicant decline in sales and prots in 2000. Shareholders were worried when the company’s stock price decreased rapidly. That means favorite stock on Wall Street was now facing challenges.
In 1985; the Tommy Hilger brand was established by Thomas Jacob Hilger. He found immediate success by appealing directly to the hip-hop community and expanding its line of products. However; it had grown too popular and lost track of the market. The reduction in the prices negatively impacted the reputation of the company for good quality, while its image needs to be simplied.
In the years 2001 and 2002, the Tommy Hilger brand underwent major challenges which included a decrease in revenue and the departure of some of its top leadership. As the revenue fell down the CEO had to decide on an organic restructuring over regaining the lost ground in the US market.
Today after facing tons of challenges, Tommy Hilger has grown to become an apparel brand with 1,000 stores in over 90 countries worldwide. The company has agship stores in major cities such as New York, London, Paris, and Milan, and is currently actively pursuing Japan and Asia as vulnerable future markets.
This case study delves into the journey of Tommy Hilger, examining its strategic initiatives, marketing endeavors, and global expansion efforts.
Where Classic Meets Contemporary The success of Tommy Hilger is a result of its distinct brand identity and positioning which have made it outstanding in terms of these two things. This brand has always been associated with classical America brought out by merging oldfashioned preppy looks in a more contemporary manner. The use of vivid colors with fearless stripes alongside its iconography (comprising reds/blues) has made Tommy Hilger manage to capture the taste of its customers everywhere around the world. The company has found its way into the crowded fashion industry by using the image of the American lifestyle that people dream about.
MARKETING AND CELEBRITY ENDEAVORS Tommy Hilger has made its strategic marketing campaigns and celebrity advocacy its key aspects. For it to be seen clearly by many people and be appealing to different groups of people, this brand connects itself with prominent gures in music, sports, and entertainment. Tommy Hilger made several remarkable associations with artists such as Aaliyah, Beyoncé, The Chainsmokers, and sportspeople such as Rafael Nadal and Lewis Hamilton which have increased its popularity among youthful populations. Besides, Tommy Hilger has stayed popular in showbiz thanks to numerous mentions on television as well as appearances in movies making it an important icon in others' lives.
RetailExpansionandE-Commerce: TommyHilfigerhasbeentoan aggressiveretailexpansionstrategy, settingupaglobalnetworkofbrand stores,departmentstorecounters,and factoryoutlets.Itsbrick-and-mortar shopsinmajorfashioncapitals worldwide,aswellasitse-commerce site,allowittoreachouttothemarket throughvariouschannels.Tommy Hilfigerisembracingdigitalandhas usedtechnologytomakeshoppingon theinternetmoreconvenient.This includessuggestionsthatare customizedjustforyou,afeaturethat letsyoutryonclothesvirtuallyaswell asvariouspaymentoptionsthatyou canmakewithoutencountering hustles.Furthermore,ithasembraced omnichannelretailingtocaterto changingcustomerpreferencesand prepareitselfforgrowthintheeraof theinternet.
StoryBehindTheBrandTommy Hilfiger:It'sBeginning TommyHilfiger,theguybehindthe brand,isfromElmira,NewYorkstate hadlivedtherewhilethinkingfor himselfhowhewouldonedaybecome abigmusicianlikehisidolsfromthe 1960s.Herealizedthatthepeoplein thetownwherehelivedneedednice clothessimilartothosewornby famousmusicianElvisPresleyamong othersduringthoseyears.Itwasonly 17yearswhenTommyaftersaving $150earnedfromagasstationjob decidedtopurchasebellbottomsfrom thefamouscityofNewYork, afterwardheandhisfriendLarry Stemermansoldthemtofellowcollege matesintheirlocality.
Sameyearafteropeningthefirstshop named‘People’sPlace’inthe basement,theyinstantlyattractedthe
attentionofyoungesterswhowereinterestedinmusicandfashion,hence makingitgrowveryfast;bythetimeitwasending,theyhadmadesalesthat amounteduptoonemilliondollarstherebyrunningtenotheroutletsaround colleges’vicinity
In1970thingstookadownturn,morecompetitorscamein,theeconomic situationwasquiteproblematic,andgenerallypoorleadershipmeantfailure. ThiswastheyearwhenPeople’sPlacewentintoliquidationandconsequently, alltheoutletsbelongingtheJimmyHilfigerwereshutdown.Lateron,he admittedthathehadlostfocusonthebusinesssideofthings,leadingtothe downfallofhisventure.
The Benets - Delivering A Scalable, Digitally Engaging Buying Experience ACCELERATING SALES, AND ENHANCING EFFICIENCY With Couchbase(Couchbase is the NoSQL cloud database platform for business-critical and AI-powered applications), Tommy Hilger has accelerated the sales process. The company is also recording sales increases, with pre-fall sales for the Middle East, Africa, and the Netherlands growing.
Dening the present and future of the showroom:
Tommy Hilger said,” Our Digital Showroom revolutionizes the buying and selling journey for our retail customers and internal sales teams. We are passionate about providing our clients with the best service, experience, and quality. Our Digital Showroom concept completely reimagines the traditional buying approach and establishes a new fashion industry benchmark for business-to-business sales.”
Delivering anywhere, anytime engagement:
With the support of Couchbase, Tommy Hilger can develop and deliver a universally engaging experience regardless of device, location, or connectivity. The company can add, access, and combine data in real-time due to Couchbase’s NoSQL architecture, so retailers can not only inspect, modify, and create orders as they browse collections, but also place their nal order and arrange delivery immediately.
Tommy Hilger can continuously add to the number of collections available through the Digital Showroom and expand the concept to locations across the world.
CHALLENGE A Partnership That Overcomes Differences In Language, Time, And Business Practices Between Europe And Japan Althoughtheprojectstartedin2011,in Novemberthereweresomehurdlesit encountered.Thecontrastbetween JapanandEuropeispronounced.Here, wecanmentionnotonlylanguagebut alsooperationalmodelsofcompanies, logisticsystems,marketexchange processes,andotherpeculiarities.
Hence,theSAPsystemrequiredmore amendmentsthananticipatedandnone oftheHeadOfficestaffcouldaddress alldistinctions.ArneTajlmafromSVO ICTinTommyHilfigerEurope remarked,“ABeamhasdonesimilar projectswellinthepast.Theyarequite awareofhowbusinessesarerunin Japan.Inaddition,theseguysare specialistsinSAPapplications.Even thoughJapanspeaksadifferent languagefromEurope,hasdifferent schedules,andtheydothings differently“.JapanandEuropehave separatelanguages,distinctschedules, anduniquewaysofdoingbusiness. Buttheystillregardedthemasagood partnerbecausetheybelieveinthe abilityofABeamtosupportandsolve anyissues.
SOLUTION SAP as the platform for global integration, interfacing with external systems
ThestandardSAPsolutionfortheapparelindustry,knownasAFS,wasusedforglobalintegration.Japanwasunique hencerequiringadifferentapproachfromwhatwasbeingdoneelsewhereintheworld,andthissystemfailedtofully catertotheirneedsandexpectations.Europeadoptedblanketpoliciesunderonesoftwarepackagewhileitwas mandatoryforJapantododifferentthingsinareasliketransportandshops.BeginningAFS,beingthestandardSAP solutionfortheapparelindustryacrosstheglobegotusedbutitdidnotsatisfywellenoughtoenableJapan’s distinctivemodesofoperations.UnlikeinEuropewhereeverythingisfoundunderonesystemi.e.SAP,InJapan logisticsneedstohaveitssystemaswellasstoreoperationsbecauseofthiswecannotimplementwhathadbeendone inEurope.
"TakashiKato,aprojectmanagerinchargeofbusinessplanning,analysis,andIT,hasmoreinsights:"InJapan,they haveacustomarytradingsystemcalledshoka-shiire,whereretailersawaitpaymentforgoodssuppliesuntiltheyare soldoverthecountertocustomers,asituationalsoreferredtoas‘consignmentsales’or‘sale-basedrent.Additionally,
CONCLUSION JimmyHilfigerbeganinasmallwaybut grewintoaseriousforceinfashion.Bornin 1985,ThomasJacobHilfigerfoundeditand itbecameknownforitspreppystyleand coolpartnerships.Thoughithadproblems suchastoomuchvisibilityandbeingina crowdedfieldovertheyears,itneverthrew inthetowel.Thebrandgotinto partnershipswithcelebritiesforpromotion purposesandthusmanagedtobuildan internationalimagebesidesembracing technology.Utilizingexpertisewasa solutiontoproblemslikecultureshock. Today,TommyHilfigerisstillabigdealin theworldoffashion,showingthatonecan achieveanythingthroughcreativityand hardwork.
Exploring the Glory that We Lost with Time Imagine standing on a porch on a bright, warm afternoon. The sky is full of pink and blue hues. The sun shines over your head. The fresh breeze has taken over the city. A long wooden cart patiently awaits the owner. The day is an ethereal brilliance.
I stepped into the cart with a journal in my hand. I had embarked on a new road, exploring the places- that wanted to share their stories with me. Places that are long lost in the world with the wheel of time.
What happened to them? What tales did they hide? Did they face a deadly war? Did they fail the test of time? Why were they built? I have a million questions in my mind, with an urge to nd their answers. I ordered the cart to go back in time.
Oldest Construction in the World that will Awe-Struck You: GOBEKLI TEPE GobekliTepeisanarchaeologicalmysterylocatedsixmiles fromtheancientcityofUrfainsoutheasternTurkey.Klaus Schmidt,aGermanarchaeologistfromthe1990s, discoveredthissite.ThissitepredatesStonehengeby6,000 years.
PopularlyknownastheBellyHillinTurkish,GobekliTepe islocatedinUpperMesopotamia.Thesitestandsasa witnesstothebirthoffarmingcommunities.Itportraysa pictureofritualsandsocialrelationshipsofprehistoric hunter-gatherergroups.
GobekliTepeisaman-mademonumentalarchitecturethat holdsuniqueT-shapedpillarsthatriseto5.50meters.The pillarsarecarvedwithvarioushumanandwildanimalsthat resemblemodern-daylions,foxes,bulls,andscorpions, witnessingproofofitsrichsymboliclanguage.Thesiteis
carvedoutoflimestoneandoffersaglimpseintothe distantpastofhumancivilization.Youmayask,what makesthissiterare?
GobekliTepe’smonumentalstructureschallengetheageoldnarrativesofearlyhumansocietaldevelopment.This sitewasbuiltintheprehistoricperiodbypeople-devoid ofmetaltoolsorpottery.Itcomprises20circlesof toweringstonepillarseach,weighingupto20tons.The structuresservedforsocialgatheringsandceremonies.
Schmidt,whohasexperienceinresearchformorethana decadeatthesite,isconvincedthatthesiterepresentsthe world’soldestgroupsoftemples.Hehintsthatthis templemightbethedawnoforganizedreligiousand communalpracticesandtheoldestconstructioninthe world.
Megalithic temples of Malta TheMegalithictemplesofMaltastandamongoneof theearlieststonebuildingsworldwideanddatebackto the4thand3rdcenturyB.C.Somehistoriansassume thistempletobetheoldestconstructionintheworld.
Theirentrancesleadthespectatortopavedcourts.We seesemi-circularchambersthatareknownasapsesin theinteriors.Thetemplesareconstructedwithlocal limestoneandshowremarkablecraftsmanship.They consistofdetaileddecorationofdrilledholesandpanels thatdisplayvariouspatterns.
TheislandsofMaltaandGozoarebuiltoutof7ancient megalithictemples.Eachofthemhasauniquehistory andsignificance.ThetemplesinMaltaliketheHagar Qim,Mnajdra,andTarxienshowitsrichtemplebuildingheritagetotheworld.Itisindeedfascinatingto knowhowthesetempleswerebuiltwithoutany modern-daytools.Thishighlightsthetalentandskillof thebuilders.
Thetempleisproofthatsocietyalwaysfollowedritual practices,evidenceofMalta’srichcultureandglory Maltaisoneofthemostbeautifulandoldest constructionsintheworld.
Uruk Uruk,popularlyknownasthebirthplaceofwriting,isanancientcityintheoldMesopotamia.Itholdsacrucialplacein historyforitscountlesscontributionstohumancivilization.Urukachievedpopularityinitseraforitslegendaryruler “Gilgamesh”.Hewasknownforreachingseveralessentialmilestonesinthedevelopmentofhumansocietyalongwitha questforeternallife.
Urukgrewinstrengthinthemodern-dayWarqa.ThisoldconstructionwasdiscoveredbyKingEnmerkarin4500BCE.The city’sculturallegacystandsfarbeyonditsarchitecture.Buriedforcenturies,itwasrediscoveredin1853byWilliamLoftus. Urukhaslayersofhistorywaitingtounfold.Itistheworld’sfirsttruecity,averywell-knowncivilization.
The Knap of Howar TheKnapofHowarislocatedonPapaWestrayIslandin Orkney,Scotland.ThenameoriginatesfromtheNorse language,whichmeans‘MoundsofMounds.’Thesiteholds asignificantplaceasitisoneoftheoldestconstructionsin theworld.Researchershavefoundproofofearlyhuman habitationandagriculturaldevelopmentthrough archeologicalexcavation.Theresearchfromthissitecould leadustoourrichpast.
TheKnapofHowarshowsaglimpseintoancienthistory
ThisNeolithicsitedatesbackto3700-3500BCE.Itisthe mostancientstonehouseinnorthernEurope.Thesitehas shownsignificantpreservationandarchitecturaltalent.The Knapconsistsoftwoadjacentbuildingsconnectedbya passage.House1hasstrongstonepartitions,ahearth,anda cupboard,assumingitwasastoragehouse.
Tumulus of Bougon TheTumulusofBougonispartofaserenelandnamedBougon,locatedinwesternFrance.
TheTumulusisapowerfulrepresentationofcreativity,innovation,andculturalpride.Itisbuiltupoflargeearthlyorstone burialmounds.Theimpressivebarrowswereconstructedbetween4700and3500B.C.andbelongtotheNeolithicperiod. TheTumulusrepresentssomeoftheearliestexamplesofmegalithicarchitecturealongtheeasterncoastofFrance.Thissite isconsideredtheoldestconstructionintheworld,especiallyinFrance.
Thetombhasacomplexstructureandisbuiltoffivetombs,eachwithadifferentarchitecturalstyle.Theexcavationofthe sitehasbroughtupvarioustreasures,including220skeletonsandotherarticlesinthegrave.Thesegravesthrowlightonthe ancientburialpracticesandrituals.
EXPLORING THE OLDEST CONSTRUCTION IN THE WORLD: Thesewerethefirstfewpagesofmyjournalthatrevealedthepagesofhumanwonderstotheworld.Morepagesarewaiting tobediscovered.Ourlandsarefullofunspokencitiesandunknowntales.Eachoftheselocationsiswaitingtobeuncovered byus.Thedeepoceans,wideskies,andmysticlands-allwithdifferentstoriestotell.Areyoureadytohearone?
Theworldisfullofwondersandexquisiteexperiences.Areyoureadytowriteyourjournal?
5Reasons Why Outsourcing IT SAVES YOUR BUSINESS Intoday’sbusinessworld,technologyisnon-negotiable,butmanagingit in-housecanquicklybecomeamajordrainonresources.Findingskilled techtalentisachallenge,unexpectedcostsseemtoappearoutofthinair, andyourteamislikelyspendingmoretimetroubleshootingthan innovating.
ManybusinessesarestuckinthisITstruggle,tryingtobalancetechneeds withtheircoregoals.Butthere’sasmartersolution:IToutsourcing.
It’snotjustatrend;it’sastrategicadvantage.Imaginehavingateamof techexpertshandlingtheITheadaches,soyoucanfocusonwhattruly matters–growingyourbusiness.
ThispostwillexplorethetopfivereasonswhyoutsourcingITis becomingthego-tochoiceforbusinessesofallsizes,fromstartupsto establishedcompanies.Whetheryou’relookingtostreamlineoperations orgainacompetitiveedge,outsourcingmightbethekeytounlocking yourbusiness’sfullpotential.
HereAretheTop5ReasonsWhyOutsourcingIT SavesYourBusiness
Reason1:AccesstoExpertise Imaginehavinganentireteamoftechexpertsatyour fingertips,specializingineverythingfrom cybersecuritytocloudcomputing.Buildingsucha teamin-houseiscostlyandtime-consuming.
OutsourcingITsavesyourbusinessandgivesyou instantaccesstothisexpertise.Doyouneedto strengthenyourcybersecurity,migratetothecloud,or solveacomplextechnicalissue?OutsourcedIT providersandmanagedserviceproviders(MSPs)have youcovered.
Partneringwiththemislikehavingadedicatedtech departmentwithouttheoverhead.Theyoffer everythingfromday-to-daysupporttostrategicIT planning,ensuringyourtechnologyrunssmoothlyso youcanfocusonyourcorebusinessfunctions.
Ifyouwanttolearnmoreaboutmanagedservice providers,checkoutreputableonesinyourarea.It’sa smartwaytoleveragespecializedknowledgeandstay aheadofthetechcurve.
Reason2:CostSavings Buildinganin-houseITteamisn’tjustexpensive;it’sa financiallabyrinthoflaborcosts,softwarelicenses, hardwareupgrades,andthosepeskyunexpectedcosts thatalwaysseemtopopup.
OutsourcingIToffersarefreshingchange–predictable,transparentpricingmodelsthatcanleadto significantcostsavings.Insteadofjugglingmultiple expenses,youhaveonefixedmonthlyfeeforthetech supportyouneed.It’sliketradinginagas-guzzlerfora fuel-efficientcar:youknowexactlywhatyou’repaying for,andtherearenohiddencoststhatwillsuddenly surpriseyou.
Forexample,asmallmanufacturingcompany strugglingwithitsITneedsfoundthemselves constantlyshellingoutforemergencyrepairsand upgrades.AfterswitchingtoanoutsourcedITprovider, theycuttheirannualITcostsbyawhopping30%. That’smoneytheycouldnowinvestingrowingtheir business,ratherthanjustkeepingthelightson.
Remember,costreductionisn’tjustaboutcostsaving;it’s aboutallocatingyourresourcesmoreeffectively.By outsourcingIT,youfreeupcapitaltoinvestinareasthat directlyimpactyourbottomline,likemarketing,product development,andcustomerservice.
Reason3:EnhancedFocusonCoreBusiness Intoday’sfast-pacedbusinesslandscape,stayingaheadof thecompetitionrequiresalaserfocusonyourcorebusiness activities.However,theconstantdemandsofITmanagement caneasilydistractyourteamfromwhattrulymatters.
OutsourcingITservicesallowsyoutorefocusyourteam’s energyandexpertiseontheactivitiesthatdriveyour businessstrategyforward,whetherthat’sdeveloping innovativeproducts,deliveringexceptionalcustomerservice, orexpandingintonewmarkets.
WithadedicatedteamofITexpertshandlingthetechnical detailsbehindthescenes,youremployeesarefreetodowhat theydobest.Thisnotonlystreamlinesyouroperationsand boostsproductivitybutalsocreatesamorefocusedand efficientworkenvironment.
OutsourcingITisaninvestmentinyourcompany’score strengths.ByfreeingyourteamfromITburdens,you empowerthemtofocusonachievingyourbusinessgoals.
Reason4:ImprovedSecurity Cyberthreatsareaconstantandevolvingdangerfor businesses.Fromransomwareattackstophishingscams,the risksareendless.Tryingtostayaheadofthesethreatscan feellikeanever-endingbattle.ButwithoutsourcedIT,you haveateamofcybersecurityexpertsonyourside,constantly monitoringyoursystems,identifyingvulnerabilities,and implementingrobustsecuritymeasures.
Theyunderstandthelatestthreatsandhavethetoolsand expertisetomitigatethem.Thinkofthemasyourdigital bodyguards,protectingyourbusinessfromharm.They’ll helpyoudevelopacomprehensiveriskmanagement strategy,implementbestpracticesfordatasecurity,and ensureyourbusinessispreparedtorespondtoanycyber incident.
It’snotjustaboutpreventingattacks;it’sabouthavingaplan torecoverquicklyifsomethingdoeshappen.Theycan providethebackupanddisasterrecoverysolutionsyouneed tominimizedowntimeandensurebusinesscontinuity,even inthefaceofacyberattack.
Reason5:ScalabilityandFlexibility YourITneedstodayJunebevastlydifferentfrom yourneedsnextmonth,letalonenextyear.Junebe you’relaunchinganewproduct,expandingintoa newmarket,orexperiencingasuddensurgein customerdemand.
Withanin-houseITteam,scalingupordowncan beamajorheadache.Hiringandtrainingnewstaff takestimeandresources,whiledownsizingcanbea painfulanddisruptiveprocess.
OutsourcingIToffersamuchmoreagilesolution. Youroutsourcedprovidercanquicklyadapttoyour changingneeds,addingorremovingresourcesas necessary.Needmorebandwidthtohandleaspike inwebsitetraffic?Noproblem.Wanttoimplement anewsoftwaresolutionbutdon’thavethein-house expertise?They’vegotyoucovered.
Thinkofitlikehavingaflexibleworkforceforyourtechnology.You canscaleupordownasneeded,withoutthelong-termcommitments andoverheadcostsassociatedwithanin-houseteam.Thiskindof flexibilityisessentialintoday’sfast-pacedbusinessenvironment, wheretheabilitytopivotquicklycanmeanthedifferencebetween successandfailure.
Thissolutionallowsyourbusinesstostaynimbleandresponsive, adaptingtonewopportunitiesandchallengeswithease.It’slike havingabuilt-inshockabsorberforyourtechnology,ensuringthat yourITinfrastructurecanhandlewhatevercomesyourway
Conclusion Thebottomline?OutsourcingyourITisn’tjustaboutoffloading tasks;it’saboutstrategicallypositioningyourbusinessforgrowth andsuccessinthedigitalage.Ifyou’rereadytounlockthefull potentialofyourbusiness,considerexploringthebenefitsthat outsourcedITcanbring.Itmightjustbethesmartestinvestmentyou makethisyear
