The Most Creative Web and Mobile App Development Companies in 2020

July 2020

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preserving data ecosystems

A situation caused due to lockdown is seen in India for the first time when the entire country is closed. There were people in the city but was a silence on the streets. If anything it was there, was the siren of police vehicles and ambulances ripping through silence. This type of emergency directly affects the economy of the nation. Thanks to the internet! The Internet saved businesses and individuals by enabling them to run their processes from home.

The boost in the digital economy has highlighted the need for innovations that can add pace to business growth digitally. In the think of that, some companies are transmogrifying the businesses with an innovative and futuristic vision.

In this issue of The Enterprise World magazine, The Most Creative Web and Mob app development companies in 2020 we are proudly featuring the companies that are adding speed to the digital revolution with their creative and comprehensive offerings.

Featuring for the cover story is Softuvo Solutions Pvt. Ltd. Softuvo Solutions is one of such landmarks on the huge landscape of technology. With the passion to create something out of the box with hard & smart efforts, Softuvo Solutions is transforming businesses with cutting edge IT solutions. Mr. Shanky Gupta is the backbone behind the company’s longstanding success.

In this technological era, the one who knows how to benefit from the internet can make a disruptive change in the market. In our special editorial feature, read about the journey of a person with a passion to innovate something by knowing the potential of the internet, Dinesh Agrawal, the founder of IndiaMart.

ChicMic is a leading name in the landscape of Mobile App and Game Development that is transforming businesses with its cutting edge and comprehensive offerings. In an interview with Mr. Manish Gulati, Co-Founder & CEO at ChicMic discover more about the company and their quality offerings.

Leadership is not limited to personal qualities and human behavior but also many types of leadership styles that make a lot more impact on the company, leadership, and productivity. In the article 'Effectiveness of leadership styles', know the styles of leadership and adapt them to accelerate the growth.

Based in Berlin and having offices in India, Russia, and Croatia, Lean Apps has made a unique position in the app and web development landscape with its comprehensive technology offerings.

Readout a journey of its co-founder & owner Mr.Garuav Soni and know how they are transforming the sector.

There is a lot more inside!

Happy reading.

Rushikesh Deshpande

INNOVATION, BEYOND IMAGINATION

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This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair.

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Leaders in Spotlight

This issue of The Enterprise World, The Most Creative Web and Mobile App Development Companies In 2020 features, Featuring for the cover story is Softuvo Solutions. Softuvo Solutions is one of such landmarks on the huge landscape of technology. With the passion to create something out of the box with hard & smart efforts, Softuvo Solutions is transforming businesses with cutting edge IT solutions. Mr Shanky Gupta, Managing Director, is a backbone behind the company's long standing success.

ChicMic is a leading name in the landscape of Mobile App and Game Development that is transforming businesses with its

cutting edge and comprehensive offerings. In a talk with Mr. Manish Gulati, Co-Founder & CEO at ChicMic discover more about the company and their quality offerings.

Solution Analysts is an enterprise software development company.

Since inception in 2011, they have assisted many startups, SMEs, and large companies to get benefits of technological advancements in web and mobile app domains. To transform businesses with the cutting edge IT solutions, Solution Analysts is making hard and smart efforts under the holistic vision of its CEO, Mr. Kalpesh Patel. iPrism Technologies is one of the leading names in the field of technology that has made a unique

position in the market with the comprehensive and best offerings.

In an interview with Mr. Mohammed Masrat, CEO at the iPrism Technologies, know more about the company and its quality offerings.

Lean Apps is an app and web development company based in Berlin with offices in India, Russia, and Croatia. They are working with large, mid-segment, enterprises and startups in Healthcare, Music, retail, and e-commerce domains helping them build digital products at lightning speed. Driven by passion, Garuav Soni, Co-Founder & Owner at the company is the backbone behind their longstanding growth.

Contents Cover Story

08

Softuvo The Other Name of Success!

Business Stories

16

Lean Apps

30

Solution Analysts

Delivering Digital Products at lightning speed!

The best IT solutions provider for your business

In a talk with..

Manish Gulati | Co-Founder & CEO

24

ChicMic Building smarter applications for smart users Mohammed Masrat | CEO

36

iPrism Technologies Inspiring Tech Needs for Business

From the editor

20

Story of IndiaMart's Dinesh Agarwal

28

SaaS Business Model Keys to Success

34

The Pros and Cons of Online Education

40

Effectiveness of Leadrship Styles

Cover Story

SOFTUVO The other name of Success!

‘‘

We don't GROW when things are EASY, we GROW when we face CHALLENGES.

08 July 2020

Shanky Gupta Managing Director

www.theenterpriseworld.com 09

T

echnology has come a long way. When creativity meets technology the result is something unique that transforms life and the world remembers it for last. There is nothing in creativity that one cannot afford, but there is something in creativity that everyone doesn’t have. That is a passion! The passion for creating something unique with the help of upgrading technology always becomes a messiah for those who dream to contribute to the transformation of society. The global economy is facing a historic downfall. Digital technology has guts to make the economy stable again as it provides employment to 10 July 2020

many from any corner of the globe.

In this era of digitization, most the businesses have a brand new address which is in the same city i.e. the internet. With the use of this vast network, the world came closer but few of them settled as a landmark. Not only they achieved success but also they know how to give back to society and they are working immensely to empower businesses and help the economy to take a boom.

Softuvo Solutions is one of such landmarks on the huge landscape of technology. With the passion to create something out of the box

with hard & smart efforts, Softuvo Solutions is transforming businesses with cutting edge IT solutions.

Softuvo Solutions encapsulates the best of IT Services, including Web Design, Web Development, IT Consultancy, Digital Marketing, Web App Development, Internet of Things, Wearable Development, Hybrid Development, Ibeacon Development, Cross-Platform Development and much more. The managing director and mastermind behind the company’s longstanding success Mr. Shanky Gupta believes in taking his client’s business personally and

working on it as one of their own.

Softuvo develops, design, and deliver bespoke web and mobile solutions based on business requirements.

A journey towards the accomplishment Shanky has always believed in “We don’t grow when things are easy, we grow when we face challenges”.

While setting up this new venture, He had to go through a set of problems, from taking the first leap of quitting his job, diligent use of funding, team building, balancing progress and perfection to coping up with the time taken for the

results to show up. Though he came across a lot of hurdles, the only thing that persisted in his mind was a strong belief in hard work and the idea he had envisioned for this company of delivering the best services in the IT industry.

When he started off, he visualized it as a leading IT company that offers precise and realistic services and consultancy to clients across the globe. And as he was stepping up on this ladder, he realized that the industry had too much that he could cater to. So the vision of delivering his expanded growth to the industry triggered the overall growth of the company.

Since the foundation, the company charts have always been positively reflective. The overall turnover has always been leaping upward with a little in-between trembling of profits, that too because of the very reason that the company was in its expansion phase. But the overall graphs have always favored Softuvo with huge turnovers every year.

When Shanky was working as the H.O.D of a company, the only focus was on the deliverance of the final product, but when he established Softuvo, he believed in making his client’s project as very own and then working towards it

www.theenterpriseworld.com 11

“If you keep your eye on the prot, you’re going to skimp on the product. But if you focus on making really great products, then the prots will follow.”

- Steve Jobs

adding up a bunch of new technologies to their expertise.

They have moved into the field of emerging technologies, comprising of Bots Development, Wearable Development, Hybrid Development, Ibeacon Development, IoT App Development and many more so that they are constantly dealing with diverse projects and requirements of clients.

Mr. Shanky Gupta - An Unmatched Leadership

with utmost zeal and confidence.

The reason behind the company’s long-standing success is quality assurance, teamwork, and transparency along with a personalized approach so that their clients always turn up to them for their product requirements and feel one with them.

Their Quality Offerings The company compasses an array of services, including • Mobile App Development • Website Development • UI/UX Design • Digital Marketing • Cross-Platform App Development • Bots Development • Wearable Development • Hybrid Development • Ibeacon Development • IoT App Development The services Softuvo offers are not just restricted to product deliverance. What sets them apart from their competitors is that they believe in adapting their client’s business as their very own and then working on it to satisfy their valuable client’s requirements with quality and value of the product, transparency along with a 12 July 2020

personalized approach.

The emerging technological trends have transformed the business making it more profitable, with high speed, engaging more customers, to be able to serve more people worldwide, to improve the product and services quality, speed up a business process, and lesser use of human power in high-risk intensive works. In the end, technologies are meant to improve the living standards of humans and that is what Softuvo is working on.

Looking Ahead The company is already doing quite well for itself, but they look forward to expanding it by jumping into the latest technologies prevalent in the IT industry. By moving further in the field of modern technologies such as IoT Development, AR and VR, Wearable Development, Hybrid Development, Ibeacon Development and many more, they are up to expand the business to multiple levels and cater to the diverse requirements of clients.

The field of technology is everevolving, which assists them in

Mr. Shanky Gupta has an experience of eight years wherein he went on to become the H.O.D of a company that focused on getting more clients and just delivering products. Within these eight years, he comprehended that just delivering a product to a client is not sufficient. He perceived that he had a lot in store within him, where he could use his potential to assist their clients in the field of IT, like how can IT transform their business. This is why Softuvo happened and since then he along with his team strived hard to develop products that were qualityassured and had a personal touch to them along with being completely transparent so that the clients turn up to them, again and again, they retain them with their excellent services.

He says, “My set of achievements is nothing without my highly expert technological team. Softuvo Solutions has been recognized with the top-notch awards and recognitions of the IT industry. We have bagged awards from Top Mobile App Developers, Top Web Developers, Top App Development Company, Top Certified App Developers to Top Certified

www.theenterpriseworld.com 13

Developers from the leading recognizers including Clutch, Good Firms, Top Firms, App Futura, Sortlist, The Manifest, SOFTWARE WORLD, and many more. Not settling to only these, we plan to bag many more of such awards in the future.”

While addressing businesses in digital landscapes he stated, “We reside in a society that is completely driven by digital technology. We as companies need to have a firm grasp on how to utilize the digital universe to maximize brand awareness and its impact. To reach out for better results we should focus on customer security, conversational marketing, interactive content marketing, converging global supply and demand, and much more.”

14 July 2020

The workforce

for his team for newer experiences.

For leaders, perception is a very major issue. We must decide how we want our employees to view us and work towards it accordingly. To maintain a healthy work environment Softuvo focuses on motivating the team at each step of development, encouraging them and appreciating them for any of their accomplishment. Shanky believes in taking his whole team together and relate with them rather than acting above them. If there are any major disagreements or the situation demands action, he prefers to be real and transparent with the team. So that they both sail on the same boat and work towards the issue together with the same amount of zeal and hard work.

Nonetheless to say Shanky also believes in creating opportunities

About the Constant Vigilance Constant vigilance is the need of the hour for any business organization. Constant Vigilance enables an organization to obtain and maintain a competitive advantage in its industry. Effective strategic management does not begin by just deciding on a new plan. We need to plan out and execute many other strategies so that everything falls in place.

Before any formulation of a plan, a company must have clearly defined goals that have been developed with the mission statement, values, and objectives in mind.

Determining the strengths and weaknesses within the external and internal environment allows any organization to pinpoint the areas

‘‘

ANY SUFFICIENTLY ADVANCED TECHNOLOGY IS EQUIVALENT TO MAGIC. - ARTHUR C. CLARKE

that need the greatest vigilance.

Words from the MD to rising entrepreneurs Becoming an entrepreneur is not that easy in the digital world.

However, succeeding for an entrepreneur has never been harder.

The following are the key responsibilities of an entrepreneur: • Formulating and effectively implementing company policy • Directing strategy towards the profitable growth of the company • Putting in place operational planning and financial control systems • Closely monitoring the operating and financial results against plans and budgets.

• Taking certain actions where necessary • Maintaining the operational

performance of the company • Representing the company to major customers and professional associations • Building and maintaining an effective executive team by following an agile methodology A forever Promise There’s a rat-race within any industry we dwell into. But what differentiates Softuvo from all those running in the race is the deliverance of a quality product with utmost transparency. They don't believe in just selling their services to the clients, but guiding them through the whole process of development and inculcating the ones that are really needed by their project to make them work better.

They do not end our process on this, they make it a point that they

offer an after development support and maintenance so that their valuable clients do not bother themselves with any problems.

As the skilled team of Softuvo works with a personalized approach with their clients, they establish cordial relationships with them which makes both of them feel like one family and at home while working with each other. This special bond which is a unique blend of professionalism and personal relation that they share stimulates clients to visit them from all over the world and share their few days with them as a family.

Softuvo promises that this unbreakable bond will be there forever even getting stronger with the one thread, the passion for creating something unique with the upgrading technology!

www.theenterpriseworld.com 15

Business Story

Lean Apps Delivering Digital Products at lightning speed!

D

igital is the new word for speed! Today, if a business desires to deliver a wow experience to the customer and attain speed, they need to go digital. Digitalization has changed every aspect of business around the world. In the competitive market, one always prefers to get things done with a single click.

We all are familiar with the current pandemic scenario across the globe. In this context, a business that has its digital presence can survive and dream for massive growth.

Knowing its responsibility well, Lean Apps is making hard and smart eorts to empower businesses digitally.

Based in Berlin and having oďŹƒces in India, Russia, and Croatia, Lean Apps has made a unique position in the app and web development landscape with its comprehensive technology oerings.

Garuav Soni, Co-founder & Owner

16 July 2020

Driven by passion, Garuav Soni, Co-Founder & Owner at the

company is the backbone behind their longstanding growth.

The Company Lean Apps is an app and web development company based in Berlin with offices in India, Russia, and Croatia. They are working with large, mid-segment, enterprises and startups in Healthcare, Music, retail, and e-commerce domains helping them build digital products at lightning speed.

The company works closely with the Digital innovation teams, Product Leaders, Product Owners & the Product Designers to validate new business models using lean startup and lean innovation framework.

The early struggling days of every business bring a brighter future.

Like many, Lean Apps also faced some initial challenges that made them what they are today. They were struggling to find their service market fit. There are so many companies providing digital services and they didn’t know their unique selling point. Getting foot into the door was a big issue for the company mainly in large enterprises.

The Growth Being part of the Bayer Corporate programme was a triggering point for the company. They created a unique service for product and idea validation using lean innovation and lean experiments, which along with product development acted as a catalyst for their growth.

Lean Apps have scaled up their revenue to 5X in the last 2 years.

They have built multiple digital

solutions for some of the large companies in the Healthcare, Music & Automobile domain mainly Bayer, BMG, Allianz, BMW, Zeiss.

All these customers were acquired by the company in the last 2 years.

They have built a complete framework to help companies do innovation at speed by validating the ideas with users through marketing experiments and discovery sprints.

Their vision as a company is to be a trusted advisor to all their customers. They believe in delivering value and create a wow experience for the customers, partners, and employees. This is the reason their customers, partners, and employees love working with them at every level. They believe in Lifetime value for everyone and this has helped them to scale and build a sustainable business.

At Bayer, they’ve tested more than 100 ideas & launched 10 new products. 1 has already been acquired by Elanco and 11 more are on their way to market. The total potential revenue is now just above 1-billion €.

Their Comprehensive Offerings Lean Apps offers a wide range of digital services for emerging technologies (AI/ML, AR/VR, Chatbot, Web and Mobile Apps, Blockchain and Voice).The product development journey starts from defining the problem through discovery sprints, validating the problem, building prototypes using design sprint and creating products at 5X speed using Agile methodology.

They work with digital and innovation teams at healthcare, pharma companies like Bayer, Charite hospitals, Allianz mainly focusing on new business models.

Gaurav Soni – A leader with a revolutionary vision Gaurav Soni, Cofounder at Lean Apps is passionate about digital healthcare, problems & ideas which are directly linked to people’s life.

He has an extensive experience in validating, building, and launching multiple digital products for Retail, Music, healthcare, and telecom using Lean experiments, Design sprint, and Agile framework. He admires Steve Jobs and Jeff Bezos, and Amazon’s business story inspires him a lot.

He loves solving problems for his customers, teams, colleagues, and vendors. Gaurav always had a passion from the start of his career to be an entrepreneur and he is happy to be on the right path!

Mr. Gaurav loves mentoring and

www.theenterpriseworld.com 17

‘‘

The hardest thing when you think about focusing. You think focusing is about saying "Yes." No. Focusing is about saying "No." And when you say "No," you piss off people.

-Steve Jobs

coaching people in product management, product leadership, and all other aspects of building a scalable and profitable product.

• Creating new business models and reinventing existing business model using digital transformation framework

He has solved multiple business problems in different domains and delivered 100+ digital products like mobile apps, web apps, chatbots, voice solutions, AR/VR, and AI solutions.

Gaurav spends two days a week with project delivery teams, HR, finance, and admin team to make sure everyone is working towards one common goal, “Delivering a wow experience to everyone”.

Talking about the responsibilities of an entrepreneur Gaurav says, “The core responsibility of an entrepreneur is to build a vision and strategy for the company, define clear goals for everyone, build the right culture, and hire the right people. It's also important for an entrepreneur to validate the idea before building a product and find the product-market fit first for the product/service before building a product or a service” According to Gaurav, companies who are on the digital innovation journey should focus on the following: • Understanding your customer pain points • Building a culture of innovation 18 July 2020

Gaurav is also responsible for the company’s future growth and spends the remaining time connecting with business leaders in different domains and understandin g the new trends in the market.

Gaurav says,” I don’t want to be part of a rat-race.

We don’t want our customers to look at us as another commodity.

The Team The workforce is a vital factor behind the long-standing growth of any business. We can definitely say that the happier and transparent working environment boosts up productivity.

At Lean Apps, they value honesty, accountability, and wow experience and respect for each other in all their interactions. They are not an average team!

Overwhelming client response

www.royalenď€ eld.com

Get Inspired

DINESH AGRAWAL CREATOR OF THE MOST INTELLIGENT BUSINESS PLATFORM INDIAMART.

20 July 2020

Dinesh Agarwal FOUNDER & CEO INDIAMART www.theenterpriseworld.com 21

It is not about the new users, it is about the repeat users you can attract.

-Dinesh Agarwal

N

ow and then an innate desire of becoming an entrepreneur pops up in all of us but only a few dare to step in the world of startups and business and even fewer make it past the 5year mark. Almost every other day a startup is being formed and almost every other day a startup is getting closed down, moreover with a lot of aids and options available, it is much easier to form a startup. The world of entrepreneurs, businessmen, suits, ashes, fame, money, etc. always looks invigorating and diďŹƒcult to ignore. Apart from all the gains and stature an entrepreneur attracts, the dedication, years of hard work, sleepless nights, etc. that one has to endure and tackle without moving a single inch is the price that this choice demands. All the hurdles, struggles, troubles, etc. make the world of startups an ultimate testing ground that separates the

22 July 2020

best from the rest.

As the title suggests, we are talking about one of the best startups in the world, IndiaMart. Dinesh Agarwal who worked in HCl Technologies for 6 years since 1990. He was working as a net consultant, making him understand the untapped potential of the internet and the impact it can have on Indians. The beneďŹ t it would entail to the Small-Medium Enterprises (SMEs), he carved the opportunity, he came back to India. He formed the startup, InterMesh which used to make websites for Delhi based companies, marking as the beginning of his entrepreneurial journey. IndiaMart was created as a directory for keeping the websites his company created, evolving as an online meeting place for exporters and importers. He knew that SMEs do not have lavish budgets to advertise and IndiaMart

The journey of Dinesh Agarwal wasn’t that easy as a major challenge arrived during the ecommerce bubble burst in the year 2000, in which IndiaMart managed to retain some profits. Agarwal knew the way ahead was to go global making IndiaMart a global marketplace from where buyers and sellers around the world can get the goods in their premises. Another hurdle that gave them a setback was the terror attacks in the USA in 2001, causing a 40 per cent dip in

‘‘

the revenues and the global economy plummeted. All this did not stop Agarwal and without flinching, he moved ahead with all his heart and there was no turning back ever since. With more than 50 lakh buyers, 10 lakh registered suppliers and over 50,000 paid customers, making IndiaMart the second largest B2B marketplace and online player after the Chinese giant Alibaba. IndiaMart currently produces business in the upwards of Rs. 10,000 crores.

all. It is easy to think about forming a startup but it is not simple to form and run one. It takes an intuitive idea, efforts, discipline, an immovable spirit, etc. but the most important things being a firm belief upon oneself and a learner’s mind.

These are some of the prerequisites that make people like Dinesh Agrawal stand in the hall of fame with the most successful businessmen and entrepreneurs on the planet.

Dinesh Agarwal’s story may seem one without any major hurdles and turbulences but that is exactly how every success story looks and sounds. The story of his success is one that has influenced people all over the world and showed the world the potential of the internet and its use to the benefit of one and

‘‘

would prove to be the perfect place for it. Started from generating enquiries through personal contacts, SMEs started pooling in as they saw the value and initially IndiaMart had around 70,000 businesses, 1000 paid subscribers and generated businesses worth Rs. 400 crores.

Don’t worry about being successful but work toward being significant and the success will naturally follow.

Oprah Winfrey

www.theenterpriseworld.com 23

In a talk with..

ChicMic T

he COVID 19 epidemic has turned the way of businesses. Most of the businesses shifting to a brand new address, the internet. App-based operations can be the messiah for businesses that can help them to survive in this situation.

Now a day, everyone expects everything on a single click.

Businesses can provide all their customers need using the latest and advanced technology.

In this context, many companies are providing such solutions to businesses in all areas. ChicMic is a leading name in the landscape of 24 July 2020

Mobile App and Game Development that is transforming businesses with its cutting edge and comprehensive offerings.

In a talk with Mr. Manish Gulati, Co-Founder & CEO at ChicMic lets discover more about the company and their quality offerings.

• Tell us about the company ChicMic is a software development company with core forte being Apps and Games development on the mobile (iOS and Android) and web platforms. We offer end to end solutions from ideation to launch.

Founded in April 2012, ChicMic has grown to a strong workforce of 80+ with footprints around the globe. We are the technology partners to entrepreneurs, start-ups, small/medium scale enterprises, and even Fortune 50 companies.

We are focused on building worldclass apps that deliver a seamless experience to the end-users.

Highlights of our work include: - Apps &Games with 5+ million downloads - 1000+ projects delivered - 300+ clients served - 40+ million app installs - 5+ apps & games ranked #1

-

3 Fortune 50 clients

We follow Agile, Scrum, and Kanban methodologies that provide quick turnaround, complete traceability, and high-quality output.

• What were the initial challenges you faced?

Finding talent in the market that is the right fit into your company’s culture is the biggest challenge and we have been facing this all these years. However, our interview process is very strong leading to only the right candidates.

We being a company with great technical skillset and strength were not able to find the experienced candidates as the candidates’ skillset did not match their experience. So, we started hiring the right talent from the college campuses and groomed them as per our requirements. As on date, this talent is our core strength.

• Which was that point that triggered the growth of the company?

We have been consistently growing year after year and there is no single point that triggered the

MANISH GULATI CO-FOUNDER & CEO

growth of the company.

-

• What is the reason behind your company’s long-standing success?

Our commitment to quality supported by an excellent team and vision to provide a good workplace culture driven by an ethical and honest approach.

Every client wants a high-quality product, value for money, the fulfillment of commitment, and an ethical team that can technically guide in the best interest of the client and we fulfill each one of these religiously. Our agile methodology, constant client communication, and transparency help the clients build trust in us.

• What are the products/services the company focuses on? How are your services different from those in the market?

- Mobile Application Development - Web Application Development - Game Development

Design Services

• How do you decide to take the company a step further in terms of your products/services?

Our vision is to constantly grow this company and hence we do not leave any growth opportunity that www.theenterpriseworld.com 25

The biggest risk is not taking any risk... In a world that is changing really quickly, the only strategy that is guaranteed to fail is not taking risks.

-Mark Zuckerberg comes our way be it expanding our services, searching for direct clients, opening sales offices in other countries, etc.

• Is there any new addition to the list of products/services?

Anything exciting you would like to share?

This is really a continuous process and we take on all the new services that come our way. In the last 2 years, we have added Blockchain, Python, Flutter, RoR, Ionic, Roblox, Three.js, and Build box development.

Clickgamer /Chillingo (the original publisher of ‘Angry Birds’ and ‘Cut the Rope’).

as a company. And our responsibility is to take care of their professional and financial growth.

In 2012, I co-founded ChicMic with the details above.

• One person who you admire the most?

I admire Ratan Tata for his generosity and impeccable work ethics.

• What are the key achievements of your entrepreneurial journey?

- Developed world-class apps & games with 5+ million downloads - 1000+ projects successfully delivered - 300+ clients served with almost 99% client satisfaction - 5+ apps & games ranked #1 worldwide - Worked with Fortune 50 clients and many Enterprise clients

• Can you please brief us about your professional experience?

After completing my B.E. Computer Science from Thapar Institute of Engineering and Technology, I joined Quark Media House as Software Engineer in July 2001. I spent 9 years developing Java-based Enterprise applications including Quark proprietary Workflow Management System and Content Management System. My key roles included design, architect, and develop these enterprise applications based on Spring framework and J2EE platform.

• How do you look after your employees? What makes your team unique?

I have worked as an employee for 9 years and have been on the other side myself at ChicMic we frame policies which are employee friendly and beneficial to both employees and the employer. Also, our core employees are part of decision making as well which in turn means decisions are from employees’ perspective only.

Then I co-founded a company wherein we developed in-house apps and games for the iOS and Android stores. We developed more than 60 games and apps and a couple of them reached #1 rank in different stores. Also, one of our games was published by

Our team is unique as we have the best of talent in the industry (thanks to our interview process) and each one of them is groomed to work ethically and with honesty. Our team makes sure that we fulfill our commitment and because of this our clients have a huge trust in us

26 July 2020

• Whose business story do you find the most inspiring?

Steve Jobs success story has been a true source of motivation for me since long.

• Constant vigilance- a need or a strategy? Please share your views.

It's definitely a need as no two people are the same. Just as our children need constant vigilance so does our business especially since our workforce is quite young. The vision, experience, and foresight that come with experience come in handy with constant vigilance to handle things correctly before it's too late.

• It’s a rat-race out there. How do you cope with that?

With my 19 years of experience I have acquired the wisdom to not get into the rat race but focus on doing our work diligently and providing a quality service. This eventually leads to success and also maintains a work-life balance for everyone at ChicMic.

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SaaS Business Model Keys to Success 28 July 2020

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apid evolutions and technology have created a revolution in the industries worldwide and has changed the way one gets various products and services. Not only the eďŹƒciency and eectiveness of the product/service have increased but also the reachability, after-sales service, quality and the overall utility of the product/service has increased manifold. With the increase in traďŹƒc on online service providers, various models and service providers have turned the internet a perfect platform to provide their services. As there is a major shift of the population towards the digital world, and since the pandemic, there has been no

difference is that one needs to maintain the software and the hardware of their systems to smoothly run the software but SaaS provides access to the software online without requiring any setup, taking care of the security, performance, maintenance of service, availability, etc. making sure one has a hassle-free and satisfactory experience. The best way to understand a SaaS model is the functioning of a bank, as it provides service that is reliable and secure on a large scale, protects and maintains the privacy of its customers and making sure your data is safe and not shared without your authorization. SaaS models not only provide ease of use to the customers but also has a strong potential in various industries and with the development of AI and other intelligent systems, the future possibilities are just endless for the same.

escape or outing but the digital world. A lot of online platforms have opened since, and are providing services, for example, Netflix, HBO Now, Amazon Prime, etc. providing OTT (Over-The-Top) services to the customers. With a greater demand for such online platforms and over the counter services, it has become widely popular is being readily accepted as it has gained trust and hype amongst the masses.

SaaS (Software as a service) is gaining huge popularity amongst the crowd and is becoming a very good source of income too. SaaS is a way of providing services over the internet as a service. The main

SaaS models look very lucrative in terms of revenue generation and attractive from the customer's point of view, but one needs to understand the pros and cons of the same. As with a SaaS model, the only source of income is with the membership fee or recurring payments of the customers. SaaS model makes sure that customers can become insanely loyal to your service as they become 'members' of your society, also if the service provided is essential to their business or its functioning, they would not want to stop using it, thus adding to the profitability. The main advantage or dream of those who have an online business is receiving recurring income. As SaaS models provide services over the internet, the startup investment costs for the same is very high, as one would require good developers,

UI designers, servers, etc. to make sure that your platform is very easy to use and the interface is user friendly. Moreover, the capital generated is reinvested to enhance data capabilities, increase security, storage, also to keep the team to handle maintenance and other issues that may develop.

The effectiveness, scalability and profitability of SaaS models are no doubt full of potential and easy to understand but maintain the product actively is an entirely different ball game as it can be difficult even for people and knowledge of coding, also to market the model and finding the right niche and audience is equally challenging as SaaS models are either a hit or a miss. The examples of SaaS models are Zenforce, SalesForce.com, etc. The world of over the counter services is very enticing in terms of the earning potential but one needs to have thorough knowledge and understanding of the SaaS models, and that goes for all the business models but these models are a lilt more complex than normal ones.

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Business Story

Solution Analysts The best IT solutions provider for your business

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ne, who adopts new technologies, leads the market. All of us know that in this era of digitization there is a new technology rising with every new dawn. Businesses that are not capable of changing with the time might hold their growth back. To transform businesses with the cutting edge IT solutions Solution Analysts is making hard and smart eorts under the holistic vision of its CEO, Mr. Kalpesh Patel.

Solution Analysts is an enterprise software development company.

Since inception in 2011, they have assisted many startups, SMEs, and large companies to get beneďŹ ts of technological advancements in web and mobile app domains. They have accomplished over 500 projects for the global corporate clientele and maintained the tradition of providing customized IT solutions to date.

Journey since inception

Kalpesh Patel, CEO

30 July 2020

Just like other IT startups, they

established Solution Analysts with a few professionals. They also faced the same initial hiccups, but at one point, got stuck. Due to late payment, they faced cash flow issues and had to delay the salary of the team by seven days. From that point on, thankfully, the company has never been in troubled waters to date.

development, eCommerce development, and enterprise software development. The teams have hands-on experience of using cutting-edge tools and technologies for developing customized, enterprise-grade software. Focus on quality and integrity helps them stay strong amid growing competition.

Mr. Kalpesh established Solution Analysts with a view to bring automation to the client’s business processes and enhance their convenience. They witnessed a troubled time in the initial years, but as he got the assistance in realtime, it became a turning point for Solution Analysts. There on, they have successfully set new milestones in providing enterprisegrade software solutions across different technology domains.

At Solution Analysts, they continuously stay updated with technological advancements and changing market trends to develop client-focused IT solutions. For example, they have started implementing rising trends like IoT and AR in their advanced app solutions to meet the client's business needs in the best possible way.

Solutions Analysts has an exciting journey so far. After having a bumpy ride in the initial years, things have been steady as they embrace futuristic technologies like IoT and wearables.

They are working on emerging technologies like IoT, AR, VR, and wearables. In cross-platform app development, they have implemented the most happening technology Flutter to build nextgen hybrid apps.

he says, “The responsibilities of an entrepreneur are neither limited nor restricted. Certainly, depending on the growth stage of an organization, your focus and priorities keep on changing. But then, certain aspects of business remain in focus forever.

As an entrepreneur, my vast responsibilities include mentoring, grooming and defining work culture. These responsibilities always are on priority and focus. To ensure the company runs and grows smoothly, entrepreneurs need to perform many other activities to ensure the growth of the company and the well-being of employees.”

The Key achievements

An Unmatched Leadership Mr Kalpesh says, “I will give all credit to my dedicated team members. Since inception, every employee at Solution Analysts has remained committed to the single goal- developing technology solutions that can assist corporate clients to take their business to the next level. Our long-standing success stays on four mainstaysdedication, client-focused approach, timely delivery, and innovation.”

Their Offerings Solution Analysts is an IT services provider. They focus on mobile app development, web design and

Mr. Kalpesh Patel has over seventeen years of experience in the tech domain. After completing BE in Computer Science, He took training in Alfresco. He has trained 100+ professionals from different backgrounds to date. In a period of seventeen years, he has designed and delivered many IT solutions using J2EE, PHP, Alfresco, Liferay, Android, iOS, and other platforms.

Mr. Kalpesh has architected systems that are being used by some of his clients since the last seven to eight years.

While talking about the responsibilities of an entrepreneur

There are many achievements worth mentioning. Onboarding many marquee customers is always an important and proud moment for any entrepreneur. But, as he says he takes more pride to mention, his first customer and his first employee are still with the company. In the initial few quarters, client payments got delayed and he was facing cash flow issues. I was feeling the utmost discomfort spending time in the office as my team’s salary was delayed by 7 days. My team stood by me and gave me confidence which has been the fuel of our growth since then. It is also worth mentioning that all his employees

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‘‘

Whether you think you Can or Think You Can’t, You’re Right.

– Henry Ford have shown integrity and dedication in the recent troubled times when they were compelled to implement the ‘Work from Home’ concept.

Happy people working together Mr. Kalpesh Says, “Many people don’t believe when I say, my team looks after me more than the care I show for them. And that is what makes my team unique.” Care for an individual's preference, comfort, dignity is deeply weaved in a company’s work culture. They believe and operate as a family in a true sense. In fact, the internal communication group and distribution lists have been addressed as “SA Family” since inception. “I am really proud of my team and I declare this on multiple occasions, My TEAM is seriously AWESOME”, he commented.

Overwhelming client experience With employees being in the center, Solution Analysts know well that the clients are extremely important as they are the backbone behind company’s existence. During the company’s initial days of business, the client was highly dependent on their technological needs. They considered this as a potential business risk and were very keen 32 July 2020

and extremely aggressive in assigning the project to the company. They had a tough time convincing the client that their project is in safe hands, and they won’t take any undue advantages of this dependency. In the end, sharing a long term vision and hiring plan made everybody comfortable. The company still share a very good personal and professional relationship with this client.

Words from founder for rising businesses in the digital landscape I personally believe that though technologies keep on evolving and market trends keep on changing, some key business factors always remain the same. We have given priority to bring automation and enhance convenience to the client's business processes since inception.

In today’s digital landscape, we focus on integrating technological advancements in client-oriented solutions to achieve these objectives. Other factors include integrity and timely project completion to gain the trust of a global corporate clientele.

A few years back, enterprise mobility and BYOD concepts were in vogue. They have brought radical changes in the way we work

by improving connectivity and establishing real-time communication. Then on-demand app technology introduced. Today, the entire service industry relies on on-demand apps for providing improved customer services and managing the business by bringing automation. Now, we are working on the integration of IoT in mobility and on-demand technology to build futuristic app solutions.

Coping up with the rat race in the market It’s a rat race everywhere. But, at Solution Analysts, rather than focusing on making them better than anyone else, they constantly focus on internal improvements.

They have been really successful in implementing a few innovative processes which make them stand apart. Mr Kalpesh says, “We also need to improve further on a few aspects. We have yet to cover some ground to declare us a perfect organization. But we are happy we compete with ourselves more than anyone else.” Solution Analyst is an extremely innovative and automation-focused company. They live their vision every day “Automation and comfort for the client. Growth and opportunities for the team”.

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Education

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his year has been nothing less than a roller coaster ride for one and all, and its impact has changed a lot of things and the way things have been getting done. There has been a major shift towards the internet and most of the products/services have gone online, providing ease of access, and expanding the reach to the maximum number of people.

Since the pandemic, work from home has become the new normal, and after months of hit and trial, people are adjusting and making the most out of it by also being efficient and productive to the company. This change has given a rise to the next big and important sector to go online, i.e. the

education sector. Schools and colleges have taken a lot of steps to make sure that the education of the students is not hampered and their progress as a student is not affected in any way.

Online education has changed a lot of perceptions as one can get that certification they always wanted as now a lot of universities and institutes are offering a wide range of courses, making sure one can choose the best for themselves.

Another advantage of online education is the reach that it has generated to any part of the world who have access to the internet can avail it. Online education gives more preference to discussions and

debates as students do not have physical access, thus they have to ask their doubts and queries in the class itself, creating a healthy discussion for all the students to take part or give input in. Also, this makes education student-centred, as students can assess, analyze, and ask questions in the forums, etc. of the institute or university.

Moreover, online education has gained more in terms of access to resources as guest lectures, materials, etc. can be provided to the students regardless of the physical location of the speaker, etc.

Although the possibilities and opportunities in this new era of

THE PROS AN

34 July 2020

online education are still evolving, there are certain limitations to this which require a solution. The first and foremost requirement to get the most out of the online teaching program or platform to succeed, the students need to have access to the online learning environment. This is a major concern in lower socioeconomic and rural areas.

Both the students and teachers must possess a minimum level of computer knowledge to function successfully in an online environment. The platform needs to be user friendly and easy to use, also the technology is not always 100 % reliable, as breakdowns can occur anytime and fixing and maintaining the platform is not an

easy task. Also, some students (elementary or secondary school) require a physical presence while teaching and learning as it is very crucial for their education and overall growth. Moreover, some subjects cannot be taught online as the electronic medium does not permit the best method of instruction.

There have been many talks about the shift of education to online platforms. It has received many conflicting opinions but the reach and ease of access it has given cannot be overlooked. This shift has created a lot of possibilities and given rise to a lot of innovative techniques that teachers are using

to effectively impart education to teachers and students alike. As the program is flexible and can be taken at one’s own pace, this gives a push to all those who wanted to learn and take certain programs but are confined by their jobs and fixed working hours. In between all the opinions and views on online education, it all comes down to the students whether they want to make this change as a boon or a bane.

The students and those who wish or want to learn are the ones that can make the best use of this change, and those who do not want to will always find a fault or a reason to reject and procrastinate.

ND CONS OF

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In a talk with..

iPrism Technologies Inspiring Tech Needs for Business

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echnology has made our life so easy and has given us so many facilities, which we could never have imagined before. At the same time technology has not only improved the standard of living of human beings but has also brought revolutionary changes in the field of development of the country and the world. iPrism Technologies is one of the leading names in the field of technology that has made a unique position in the market with the comprehensive and best offerings.

In an interview with Mr. Mohammed Masrat, CEO at the iPrism Technologies, let’s discover more about the company since its inception and its quality offerings.

• Tell us about the company.

This company is a dream comes true. With this company, we aim to deliver a diversified range of digital solutions that would not only help startups and enterprises but wellestablished companies as well.

36 July 2020

• What were the initial challenges you faced?

Initial challenges were mostly finding the right team members for the company and time management. We had so much to do and in so little time. Another major hurdle would be the cutthroat competition which is already present in the market and we have to counter that with our innovative solutions.

• Which was that point that triggered the growth of the company?

I firmly believe that our dedication to provide high-quality and effective tech solutions became a definite point for our company’s growth. We ensure that our team members stay focused and are able to come up with smart solutions for smart businesses.

• How has the company graphs changed since the foundation?

Can you share a few statistics?

The company graphs definitely have taken a sharp rise in the last few months, despite the economy’s

slow growth. We are pretty confident that the bars would be rising higher than before in the next few months.

• What is the reason behind your company’s long-standing success?

There are quite a few reasons behind our company’s success along with a committed team. We respond to the market demand swiftly and with better results. We are constantly experimenting and enhancing our services to maximize the results for our clients. And we also believe in expanding our expertise with smart marketing techniques.

• What are the services the company focuses on? How are your services different from those in the market?

Our company focuses on a holistic approach and hence our services encompass almost all kinds of web and mobile services, digital marketing, and other smart solutions that will enhance any business. Our innovation and our

Mohammed Masrat CEO commitment to serve excellent services make us stand out from the crowd. We also add a touch of specialization to all our services to make our clients feel involved and unique.

• How do you decide to take the company a step further in terms of your services?

We base our decision mostly on market demand and how more and more clients are responding to newer products or services. We like experimenting with our services to come up with something new and user-friendly to enable the clients to experience something better.

• Is there any new addition to the list of services? Anything exciting you would like to share?

Oh, we are coming up with more services that would cater to a larger

audience. Our team is pretty much pumped up to devise them and is constantly working on it. So, we want to come up with smart solutions that are no longer for the I.T. companies but for other businesses as well. We will be soon announcing our latest additions.

• How has the technology transformed traditional way of business?

We have now become a community that is driven by digital technology, and to be honest, it's an amazing transition. To be able to serve more people worldwide and not being restricted to one area…technology sure has modernized the traditional business. The real-time business solutions we are able to provide and implement at the same time for so many clients…this is indeed a brilliant achievement for businesses

like us! Technology has been a boon for us.

• What do you think are the responsibilities of an entrepreneur?

Being an entrepreneur isn’t an easy job, trust me. It’s highly necessary to not only build the team but to guide them towards a common goal, a common vision which we can achieve together. An entrepreneur is like a leader, being in constant support, and helping everyone around him to grow. You also have a responsibility towards the society as well…to help the community as a whole to grow.

• Can you please brief us about your professional experience?

My solid work experience before this company has helped me realize my potential and also my calling

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towards entrepreneurship. There was always a desire in me to innovate and bring a digital change in the system and with this company, I feel I can succeed that.

My knack for technical knowledge along with my original ideas, my professional experience has been quite eventful.

• What are the key achievements of your entrepreneurial journey?

My entrepreneurial journey has been quite a remarkable one. Apart from this company which we built from scratch, the positive and satisfied testimonials from clients all over the world were another milestone in my entrepreneurial journey. Also, with the launch of every new service, my achievements have reached a new level. This entrepreneurial journey is still continuing and I am hoping to embark on more achievements.

• How do you look after your employees? What makes your team unique?

As a dedicated entrepreneur, my employees are my first priority.

Like they say, if your employees are not happy then your company isn’t doing a great job. I always make sure that the employees are constantly heard, their opinions matter and I make sure that the workspace has a friendly vibe where everyone is treated equally.

The employees are free to voice their thoughts and have the freedom to ideate and innovate.

Their happiness matters to me and the company. Our company team is unique as they are able to be themselves as they work with us.

They get to express their creativity with the services.

• Is there any special experience with your clients you would like 38 July 2020

to highlight?

Our clients are such contented people, that every client comes with a different experience and we feel so blessed for them. There have been several instances when clients have called me up personally to appreciate the work that we did for them. This token of appreciation matters a lot. It makes me feel that we are doing a great job and this taste of success just doesn't belong to me… it belongs to all of us, the entire team of our company.

• According to you, what are the basic factors that businesses in the digital landscape should focus on to get better results?

The first and foremost approach should be to utilize the digital space in the most optimized manner. That will help the business immensely.

Then interacting with potential customers to turn them into potential leads. It’s also important for a company to enhance their brand name and with the right kind of digital marketing; the message reaches out to a larger audience.

These are some of the factors that businesses should focus on to get better results.

• One person who you admire the most?

Ah, it’s quite a difficult choice as I’ve been inspired by several gogetters and entrepreneurs who are now at such amazing levels. But I might say that Elon Musk and Mark Zuckerberg are some of the inspiring men in my life who have changed the world with their sheer innovativeness and dedication. And the way they have achieved their successes is surely commendable.

• Whose business story do you find the most inspiring?

As I said, there are many inspiring stories that have inspired me, but probably Elon Musk’s life story is something worthwhile. And the way, he has kept on innovating and achieving success in his life…it’s truly worth knowing. His story is pretty inspiring, I must say!

• Which is the most inspiring quote you have read?

I come across a lot of quotes by Jack Ma and to be honest, that man speaks from his heart. No wonder his quotes are so strong and inspiring. There was this quote by him that said, “An entrepreneur should have a different vision. If you have a vision like 99% of people, you don’t have a chance to win, because everybody does the same thing,” This quote still inspires me to work harder towards my goals.

• Constant vigilance- a need or a strategy? Please share your views.

Constant vigilance is probably a strategy that very few entrepreneurs implement. It’s required in today’s time when the competition is so high and technology is advancing rapidly. You need to be aware of your surroundings and also be aware of your own business as well.

• It’s a rat-race out there. How do you cope with that?

This rat-race will continue to be there and I feel the only best way to cope with it is to overlook the rat race and focus on your own skills, on your own strengths and weaknesses and that will just do fine. Nothing can ever hold you back when you decide to break away from the rat race.

Ladder to Success

Effectiveness of

40 July 2020

f Leadership Styles A

company’s greatest weapon is not in the structure and the production capacities but the affluent and effective leadership and management. There is always a dire need for a core team which has experienced and street-smart employees and a leader who has his/her presence along with the flair of leading the team itself. Although the concept of leadership sounds easy, involving the handling and overseeing the tasks of the team/teams under them but there is much more to it than meets the eye.

People often feel getting a higher education gets them a managerial position but that is partly true as higher education makes one eligible for the designation but that does not make them suitable or the perfect candidate for the responsibility. Leadership attributes and traits are often not heard or talked about even them being a crucial prerequisite for a managerial position. Leadership is not limited to personal qualities and human behaviour but also many types of leadership styles make a lot more impact in the company, leadership and turn the productivity of the company as they are varied and provide a feasible type for the specific industry or as per the nature of the company’s profile and work.

The first leadership style is Transformational leadership which

involves inspiring the staff through effective communications, collaboration, making this one of the most effective leadership styles.

Setting challenging targets, higher expectations requiring managers who are very attentive to details and have a very open-minded approach and thinking. The next is Democratic leadership, also known as participative leadership. It is also highly effective in which leaders ask help and ask for collaboration from their subordinates. This leadership amounts to higher job satisfaction and company benefits from the creativity of all the individuals but the process of decision making is slower as more than one individual is involved.

Laissez-faire leadership means ‘let it be’ and as the name suggests the leader allows the employees to make decisions as this style involves hands-off approach often criticized for the same as it marks a red mark on the definition of managers. This style is limited to jobs in the creative field as it requires experienced employees but active monitoring and effective communication from the leader’s end is a must to get the most from this leadership style.

Transactional leadership deals with establishing a clear chain of command, going ahead with a stick and carrot approach. Employees are clarified of what is expected from them, i.e. their performance, they

are explained how to meet the expectations and deliver maximum performance and then rewards are allocated based on the targets or the objectives of the meeting.

Autocratic leadership involves the complete control of the leader, where he/she rarely takes views and suggestions of the subordinates or employees. This style is not appreciated as it can cause a high turnover and habitual non presence of employees. Moreover, this style decreases coordination and also removes any flexibility in the line of work. Strategic leadership requires a leader who is the highest authority in the company as he/she is not confined to one part of the company. The leader deals with a wider audience at all levels, carving a high-performance team and environment in the company. This style is not only effective but one of the most desirable styles of leadership.

No matter what style one picks or creates his/her style, the most intrinsic trait about being a leader is to understand that he/she is not the head but a team player. Team player is the most necessary skill to be a leader, also one needs to be mentally and emotionally prepared as being a leader involves higher responsibility and answerability.

Thus, one needs to be sure if he/she wants to be a leader or not as everyone has their value and place in a company.

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