The Most Admired Companies of the Year 2021- May Edition

w w w. t h e e n t e r p r i s e w o r l d . c o m | A P A C E d i t i o n | M a y 2 0 2 1

The Most Admired Companies of the Year

2021 IDEAS 4 TRANSFORMATION Simplifying Businesses with Smart Technologies

RAJESH SABOO

Founder & CEO Ideas 4 Transformation

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In the last few decades, globalization has taken place at a very rapid pace, resulting in a rapid increase in economic, social, political, and cultural reciprocity throughout the world in the areas of technology, telecommunications, traffic, etc. It has affected human life both positively and negatively. Its negative effects need to be rectified from time to time. Globalization has affected the world economy in many positive ways. The incredible advancement of science and technology has provided astonishing opportunities for businesses to expand easily to all safe limits.

In this special issue of The Enterprise World Magazine, The Most Admired Companies of the Year 2021, we feel delighted to feature such companies that made exemplary use of globalization and technological innovations to transform businesses and inspire a revolution.

Featuring for the cover story is ideas 4 Transformation. Incepted in 2016, ideas 4 Transformation is an eminent firm that offers cutting-edge and best-in-class technology-led business consulting services that include smart retail solutions & shopping mall management, track & trace, mobility solutions, and IT management services. i4T is the brainchild of Mr. Rajesh Saboo (Founder & CEO), an ace and eminent leader instrumental in the growth of various well-known organizations.

In our special editorial feature, read out the story of David Daneshgar, who is not only a professional poker player but also has been ranked as one of the world’s best poker players, and how he used his skills to fulfill his dream of starting his own business.

It is a need of the hour to increase the use of eco-friendly packaging products that protect goods as well as the environment. In this context, a leading packaging company, Ficus Pax, provides a wide range of packaging products made up of 100% biodegradable materials. Readout more about Ficus Pax and their quality offerings.

The theory of five competitive forces analysis was given by Michael Porter and is also often called Porter’s Five Forces. This theory proves to be a powerful tool to understand the competitiveness of the business environment. With it, you can identify the potential profitability of your strategies. Give a read to the article highlighting the need of Porter’s Forces in these times.

Potential Genesis is a leading name when it comes to the best HR coaching companies in the domain. They are not only industry experts with extensive knowledge, practical and hands-on experience of the latest industry practices and trends but can impart all of their skills and much more to their clients in the most efficient and best way possible. Readout more about the Potential Genesis and how they are transforming the sector.

There is a lot more inside!

Happy Reading “Focus on being productive instead of busy.” --Tim Ferriss

Rushikesh Deshpande

www.goldmansachs.com

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This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair.

We try to bring a perfect platform for business organization to showcase their valued products/ services.

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The Enterprise World solely owns all the reprint rights.

Leaders in Spotlight This issue of The Enterprise World Magazine, The Most Admired Companies of the Year 2021, Features, Featuring for the cover story is ideas 4 Transformation. Incepted in 2016, ideas 4 Transformation is an eminent firm that offers cuttingedge and best-in-class technologyled business consulting services that include smart retail solutions & shopping mall management, track & trace, mobility solutions, and IT management services. i4T is the brainchild of Mr. Rajesh Saboo (Founder & CEO), an ace and eminent leader instrumental in the growth of various well-known organizations.

Ficus Pax is a pioneer, leading the global packaging market space providing eco-friendly and topnotched packaging solutions to businesses in almost all verticals.

Ficus Pax was incorporated in 1999 as a partnership between Mr. Ameen Rahaman and Capt B R Vijayendra with the idea of offering packaging solutions to Indian Exporters with a focus on the niche market of high precision packaging of high-value goods.

M76 Analytics is a niche business algorithm company providing applicable analytics support for the direct consumption of Senior Business Leaders. Mr. Jai Mrug, the founder of M76 Analytics is a known election analyst, and psephologist in India, since 1998.

He has worked on several aspects of data, more often than not, taking up numeric challenges that would represent deep data mining and metric quantification.

Noble House was founded in 1988 in a garage with a vision to be one of the most prominent HR consulting brands in India. Initially, the platform focused on offering the highest quality and the most effective HR services to the leading businesses, startups, and other small-to-medium enterprises by connecting them with highly skilled and experienced independent consultants.

Potential Genesis is a leading name when it comes to the best HR coaching companies in the domain.

They are not only industry experts with extensive knowledge, practical and hands-on experience of the latest industry practices and trends

but can impart all of their skills and much more to their clients in the most efficient and best way possible. The company aims to provide the best coaching, training, etc. to create the best personnel fit for the role.

TEKROI is a pioneer in enabling next-generation digital innovations, services, and consulting. Futuristic thinking, combined with more than a decade of experience in delivering consistent quality services, has helped them in carving a niche of their own.

Readout a conversation with Mr. Venkata Silva Reddy Polu, CEO & Founder of TEKROI and discover more about the company.

Infotrack Systems Pvt. Ltd.’s diverse solutions are transforming businesses in all sectors. Under the strong and visionary leadership of Dr. Brij Bhushan Sahani, Founder and MD, team Infotrack is making hard and smart efforts to transmogrify sectors across India and the globe. In a conversation with him we discussed the current industry scenario and factors behind the long-standing growth of Infotrack Systems Pvt Ltd.

C O N T E N T S 08

IDEAS 4 TRANSFORMATION

18

FICUS PAX

26

M76 ANALYTICS

30

NOBLE HOUSE

34

TEKROI

38

POTENTIAL GENESIS

42

INFOTRACK SYSTEMS

22

GET INSPIRED

46

A PRACTICAL THEORY!

Rajesh Saboo | Founder & CEO | Ideas 4 Transformation

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An organiza on inclined towa offering innova ve solu on to various large & small retailers, shopping malls, warehouses, and other domain partners.

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COVER STORY

Ideas 4 Transformation Simplifying businesses with smart technologies 08 | May 2021

ards ns

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| Cover Story

he year 2020 was a roller coaster ride for businesses in almost all verticals. The lockdown caused due to the unseen enemy created stumbling blocks in the growth paths, especially in the retail sector as everyone was locked in their homes. As the unlock process started, these businesses in the retail landscape opened again and began their battle for survival.

T

This story is about one such leader, entrepreneur, and his company that not only proved mettle in the technology industry but also inspired many budding entrepreneurs, to not hesitate, not to sit back relaxed, and take their leap towards transforming the business verticals with innovation and vision.

Various large & small retailers, shopping malls, warehouses are now at the cusp of the techno revolution. The New Normals are impelling these businesses to revamp their processes to survive in the market and be relevant to the race.

Transformation always needs a vision and an inspired implementer.

And so, an industry-leading, prominent firm, ideas 4 Transformation (i4T) rose as a savior, helping businesses to transmogrify their processes, boost up productivity, be New Normal ready and add push to their growth graph with cutting edge technological solutions.

10 | May 2021

Incepted in 2016, ideas 4 Transformation is an eminent firm that offers cutting-edge and best-inclass technology-led business consulting services that include smart retail solutions & shopping mall management, track & trace, mobility solutions, and IT management services. i4T is the brainchild of Mr. Rajesh Saboo (Founder & CEO), an ace and eminent leader instrumental in the growth of every organization (Future Group, Raymond Limited, Ashok Piramal Group, Aditya Birla Group & Wadia Group) with which he has associated. A technocrat with 33+ years of industry exposure in IT, retail, manufacturing, supply chain, logistics, and business services, Rajesh has instilled all his prowess in i4T. Under his aegis, i4T has secured a clutch in the industry as one of the reliable firms that operate as a highly professional partner for retail consultancy.

We at The Enterprise World, feel the delight to feature ideas 4 Transformation as a cover story in our special issue, The Most Admired Companies of the Year 2021.

Every successful company has its ups and downs, and the road for i4T was also one with its fair share of hurdles and achievements, but one thing that remained consistent was their unwavering spirit and their aim to provide the best to their clients. Like every business, they also faced challenges in attracting good talent, once attracted they could retain them and offer good services. Another important challenge they tackled well with is to maintain the cash flow and growth plan aligned, this continued

to be an issue for the company during this pandemic times as well. i4T truly dominates the industry with its position as a leader in the techno-led business consulting space. Their sole aim is to provide products and services that are unique, differentiated, and standing up to their legacy in the technology domain by offering new-age techno-powered AI-based solutions. i4T offers solutions, products, and services for capturing, analyzing, and transforming business needs by using technology innovations and analytics models. Their offerings are ingenious and highly adaptable at the same time, and they have made it possible with their relevant partner eco-system.

The key esteemed partners of i4T are FootfallCam, MagicMirror, Chainway, Airsec, and HP to name a few. I4T developed Software products & Mobile Application have a unique offering for problem Solving and business expectation at CXO level. Leveraging the partnership & their Retail understanding i4T offers top-class business solutions for large & small retailers, shopping malls, warehouses, and much more.

The driving force of perfection takes the company forward. i4T’s action plans executed with a team of expertise transmogrifies the businesses of their clients and make them future-ready. i4T’s team of experts has the expertise in offering sustainable retail solutions, while at the same time maintaining a balance between quality and costeffectiveness. Well-versed in everything right from retail to QSR operations, this ace team at i4T has

Vision To be the Trusted Partner in helping businesses achieve accelerated outcomes by automa on, simplifica on and embedding transforma on in their culture.

Mission To provide an array of solu on for Capturing, Tracking, Analysing & to partner in the Transforma on journey of customers

Objec ve To deliver world class ‘Services’ and ‘Solu on’ for Customers PAN INDIA

Differen ators Technology Know how Relevant partner eco-system Simple & speed Flexible Engagement model Domain Specialists Impeccable business value to Customers www.theenterpriseworld.com | 11

| Cover Story

delivered various qualitative projects in the last four years. The workforce is further backed by a leadership team of experienced professionals with strong domain knowledge, who come from customer-facing organizations and believe in the core proposition of customer delight. Rajesh strongly believes ‘Supporting & maintaining same SLA for QSR in Malls, High Streets & Highways far away from Cities give them unique advantage and cutting edge to offer IT managed services to any form of Retailers any part of geography’.

· Integrated Footfall Management Solutions · AI Video Analytics using CCTV · BI & B2B Mobile Applications · Digital: Omni Channel Solutions for QSR & Cloud Kitchen · Trace & Track: Fixed Asset & Inventory Audit i4T’s offerings are ingenious and Software, Infrastructure & highly adaptable at the same me, Services (RFID & and they made this possible with Mobility) their relevant partner eco-system · Integrated Managed IT & Team that understands Retail Services, Infrastructure for World. Wait for RETAIL EXPRESS Retail Stores which will re-define Store Support. · Solutions, Products & Services for Capturing, Analyzing and Transforming business needs by using technology innovations and analytics model. i4T’s Offerings

With such dedicated offerings, i4T has bagged several national as well as international clients. Some of them are Burger King, Pizza Hut, KFC, Future Group, Metro Brands Limited, Vishal Mega Mart, Asian Paints, and Taco Bell to name a few. Sharing his insights about the future roadmap of the firm, Mr. Rajesh stated, “We have PAN India presence, and currently we are covering more than 70+ cities in India thru our engineers and aligned engineers but now i4T wishes to reach 100+ locations and the focus would be on Tier3 & Tier4 locations to provide an innovative way of SLA based IT Managed Services which will enable the Retailers to reduced their IT Support Costs without compromising in quality. From the first year onward we have witnessed the continuous growth of more than 100 percent in the revenue. Last year the statistic was 200 percent and we are expecting to bounce back quickly postpandemic impact. To keep excelling at what we are doing, our 12 | May 2021

plan for the coming future is to focus on the following key aspects, one is consolidating our Services portfolio and the other is increasing location presence”.

i4T’s unique and innovative solutions were not only technologically and cognitively ahead but to this date are far more advanced and sophisticated than any other company in the space.

They have established themselves as a one-stop solution for all problems and services related to retail, mall and warehouse management solutions. Their solutions are user-friendly, easily accessible, providing their clients with a sense of familiarity and confidence, working for their growth and development, and instilling loyalty and faith in i4T. i4T’s differentiated plethora of services and products includes: · Smart Retail & Shopping Mall Solutions · POS Systems & Self Ordering Kiosk · Magic Mirror: Key Connector to All Services · Mall Operations Management with ADSR

I-Four Transformation Pvt Ltd (i4T) taking a step ahead with Today, as new technology is rising with every new dawn, businesses need to adopt advanced and modern technologies to accelerate their business processes. If a business still relies on traditional practices, it might be holding its growth back.

Keeping this in mind, i4T continues to innovate and upgrade their solution offerings, that can cater to every need of every business in all verticals. Under the 360-degrees visionary leadership of Mr. Rajesh Saboo, i4T is taking a step ahead in the market with: ♦ Consolidating the Solutions and Services ♦ Focus on Customer-Driven Solutions ♦ Focus on Value-added Services ♦ Re-design People Structure to Matrix Organization ♦ Increase City Presence: Own &

•Creden als in nurturing long term rela onships with retailers •Execu ve commitment assuring response to client needs •Driven by Passion, Integrity & Innova on •Hi Touch customer centric approach – a rela onship driven culture Cultural Fit •Fast growing, agile, aspira on to achieve leading market posi on in a short period •Ability to work together as one team and communicate effec vely •Retail specific competencies to build business aligned solu ons Domain Strengths •Domain Integrated full service delivery model •Consul ng led execu on to focus on client’s business model •Risk free knowledge transi on with focus on con nuous service improvements •Solu on built in considering opera onal flexibility Robust Solu ons •Integrated Service Management Office (ISMO) for unified service support •Service transforma on through ITIL framework - efficiency, effec veness & innova on •Transforma on led solu on – Con nuous investments through consul ng hours in Technology & Domain areas Value Adds •KPI Metrics and dashboard for be er governance and transparency •Peak season readiness and minimize service disrup ons.

•U lity based ( per device/instance ) pricing model for the addi onal scope elements Flexibility •Willingness to work on business models yielding mutual benefits Reliable Partner

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Aligned ♦ Partner with Engineering & Management Institutes for inducting Fresh Talent ♦ Customer base consolidation and penetrate more Services ♦ Partner Ecosystem Consolidation ♦ Onboarding Mentors & Consultants

♦ Re-Organization for Growth ♦ PMO driven New Services ♦ People 1st Approach ♦ Focus on Make / Assemble in India

Key Features: • Real-Time Occupancy • Demographics – Gender, Age, Mood • Product Engagement Analysis • Empty Shelf Tracking • Car Counting

i4T’s Latest addition to the solutions: AI-based Video Analytics Solution

i4T’s Story in Numbers Sln. Par culars

Vision 2025 Oct.18 2020 2021 2025 Start Previous Current Projected

1 Customer Related

Key Focus Area

Customer Related

a

Customers

b

Average Services & Solu ons

c

Customer Brands

d

Business Ver cals

2

Partner Related

8 2 18 5

10 3 22 5

18 20 21 6

50 25 101 11

Customer Consoldia on New Age Service Por olio Increase Customer with Mul ple Brands Business Ver cal Expansion

Partner Related

Technology Partners a

Thru Indian Partners

b

Direct Global & OEM

Sln. Par culars 3

10 1

10 4

10 10

10 15

Vision 2025 Oct.18 2020 2021 2025 Start Previous Current Projected

Consolida on with Global Partners Strong Working Rela on with OEM

Key Focus Area

Solu ons & Services

Solu ons & Services

Solu ons & Products

People Coun ng & AI

a

So ware Solu ons

b

Partner

c

Infrastructure Products

d

i4T White Labelling

e

Services Por olio

4

Human Resources

a

Corporate

b

Field

c

City Presence

d

Aligned Engineers

e

Offices

14 | May 2021

2 9 10 0

4 9 12 0 2

11 5 20 2 3

11 10 30 8 11

EAS Por olio Mobility, Digital SLA Based & On Call Support Track & Trace Innova on & Transforam onal

Human Resources 7 26 8

11 50 18

1

2

6 75 25 45 1

25 300 101 201 5

Business Development Technical & So

Skilled

PMO Mul So

Tasking Skills at Engineers

Anchor of I-Four Transformation (i4T)– Mr. Rajesh Saboo i4T’s status and respect in the market and the technology-led business consulting services space is exceptional with their plethora of innovative and custom-made services, which not only speak highly of their handpicked team of industry experts and masterminds but also their able, efficient, ace, and unmatched leader, Mr. Rajesh Saboo (Founder & CEO).

Mr. Rajesh Saboo, an industry veteran, had been influencing Business Transformation, Innovative Technology Solutions adoption & Change Management agent in leading corporate houses like Future Group, Raymond Limited, Ashok Piramal Group, Aditya Birla Group & Wadia Group. He has an enriching 33+ years of overall experience out of which 30 years of Industry exposure in Information Technology, Retail, Manufacturing, Supply Chain, Logistics, and Business Services & almost 4 years as a successful Entrepreneur.

Currently, he is the Founder of ideas 4 Transformation company since 2016, it has its presence in 25 cities with a 75-member team. i4T steadily has built a happy customer base of Burger King, Future Group (Big Bazaar, Central), Metro Brands (Metro, Mochi, Crocs), Vishal Mega Mart, Devyani International Limited (Pizza Hut, KFC, Costa Coffee & Vaango), Burman Hospitality Pvt. Ltd (Taco Bell), Sapphire Foods (Pizza Hut, KFC), Mall of Travancore, Asian Paints, etc.

Before starting i4T, Mr. Rajesh was part of the Senior Management Team of Future

Group working as Sr. Vice President - IT Services, responsible for the Technology & Communication needs of the entire group for Retail & Supply Chain. He was also part of the Leadership team of Strategic Way Forward vision in Raymond Limited and Future Group vision 2021.

Mr. Rajesh has won many industry awards and accolades for Transformation initiatives leading to Business transformation, cost optimization, business operation effectiveness, and technology innovation from the independent house like IDG, IDC & CORE. Mr. Rajesh Saboo is a firm believer in Simplicity & Speed in all spheres of life and is an eternal optimist.

Rajesh Saboo Founder & CEO

| Cover Story

“

Good Better Best, never give it a rest until your Good is Better and Better is Best.

Have Patience and tomorrow will be better.

Ms. Nikita Deshmukh 1st Team Member

Mr. MV Seasoned HR & T

“

‘The People First’ Culture at i4T The work environment is one of the vital factors that businesses’ productivity depends on. In the era of digitization, being updated with the latest technologies can help businesses to lead. i4T is a whole big family of passionate people striving for the same purpose, ‘The Transformation’. i4T arranges different training for the team to learn, grow and achieve. Offering proper rewards and recognitions, the company ensures that its people get full credit for their smart work and get motivated to innovate more. i4T cares for its people a lot.

The company provides medical claims to employees and their immediate family members.

People at i4T just love cakes! So they celebrate the birthdays of everyone and create beautiful memories. At i4T, they celebrate diversity, every festival at i4T is celebrated in a way that the moment makes a bond stronger in between i4T’s family members!

16 | May 2021

Fr W Mr. Kiran Komatla Young & Dynamic CIO

VS Murthy Technology Leader

Mr. Subhash Maheshwari Successful Entrepuner

Mr. Pravin Shukla Veteran Technology Leader

riends, Guides & Well Wishers Mr. Tushar Gurg Veteran Sr. Leader in Commercial & SCM

www.theenterpriseworld.com | 17

| Business Story

Ficus Pax

Delivering GREEN PACKAGING to ensure a Greener Tomorrow

I

ndustrial revolution 4.0 provided tremendous opportunities to organizations to spread their wings across the globe and accelerate their growth.

In the quick-moving digitized world, logistics plays an important role to maintain speed in operation cycles. Here packaging becomes an essential part to protect goods from various factors like water, heat, vibration-commotion, and so on that products are subject to in transit or storage.

We all know that the Earth is in danger and it is time to save our Mother Earth by reducing the use of packaging products made up of wood, which results in deforestation, and polymer materials which takes 300 to 1000 years to decompose.

It is a need of the hour to increase the use of eco-friendly packaging products that protect goods as well as the environment. In this context, a leading packaging company, Ficus Pax, provides a wide range of packaging products made up of 100% biodegradable materials.

Ficus Pax is a pioneer, leading the global packaging market space providing eco-friendly and top18 | May 2021

notched packaging solutions to businesses in almost all verticals.

Their unique and innovative solutions are not only efficient, feasible but also cost-effective.

company in India that introduced an alternate to wood packing solution in the form of HEAVY DUTY AAA CORRUGATED BOARD.

Ficus Pax was incorporated in 1999 as a partnership between Mr. Ameen Rahaman and Capt B R Vijayendra with an idea of offering packaging solutions to Indian Exporters with a focus on the niche market of high precision packaging of high-value goods.

Under the MAKE IN INDIA program, the company has successfully manufactured the AAA corrugated board to worldclass standards and all their customers are enjoying the benefit of international quality. Ficus Pax has saved the country enormous amounts of foreign exchange in the process as they have stopped importing corrugated boards.

Their solutions and standards differentiate them from the rest in the market, making them a leader, commanding the packaging industry with their expertise and innovative vision. Ficus Pax is highly-respected among their highly-satisfied clients and their competition.

The Company Ficus Pax dominates the industry with its position as a global leader in the packaging space. Their solutions have been proven as most efficient and highly protective as Ficus Pax focuses on mutual growth and go green approach.

Ficus Pax is the first packaging

Ficus Pax is an ISO 9001:2015 total packaging solutions provider to most MNCs in India & world class Indian companies and the Middle East. They have experienced packaging engineers and a very strong marketing team supported by over 1200 skilled workers and staff. The company has more than 450 satisfied customers in India and the UAE. Taking into consideration the drastic changes in the environment, Ficus Pax is now committed to providing Eco-friendly packaging material to all its customers.

Ameen Rahaman Chairman & Managing Director

Capt B R Vijayendra Managing Director

“One of the first conditions of happiness is that the link between man and nature shall not be broken.”

- Leo Tolstoy

Ficus Pax’s industry-leading and differentiated solutions Ficus Pax’s solutions assure the best industry practices and standards, tailor-made according to their client’s unique demands and requirements.

The company provides solutions with a variety of Raw material using their design and engineering expertise in GREEN PACKAGING.

1) FICUS PAX AAA Heavy-Duty Boards FICUS PAX AAA Heavy-Duty Boards having excellent compression strength, has brought about a total transition in the field of Industrial Packaging and has set Global Quality standards in the Indian Industry especially for Exports. FICUS PAX AAA HeavyDuty Boards is an ideal alternative to wood, steel, plastic, and other bulky forms of packaging while being recyclable and

environmentally friendly.

2) Paper Honeycomb Foam is not biodegradable and is harmful for our environment as it may take over hundreds of years to degrade. Honeycomb is made of paper and does the same function as foam to protect the equipment inside the relevant box to protect it from any damage in transit from point A to B. Honeycomb is completely biodegradable and is recyclable as the parts disposed off www.theenterpriseworld.com | 19

| Business Story

by customers at the final destination can be sent back to a paper plant to process fresh paper.

3) Pinewood & Plywood Boxes and Crates These Boxes are customized to handle any size and weight. Crates are a cost-effective option for goods that requires more protection yet do not justify the cost of a fully enclosed box. Crates are an excellent option for a lighter, lessexpensive box that can tolerate shipping and storage with modest protection. These can be engineered to flat pack for optimization of storage and transportation cost.

4) Nailless E-1 Grade Plywood Boxes Ficus Pax offers Nailless Collapsible Plywood Boxes for clients catering to a wide range of industry segments. The biggest advantage of using Nail-less Collapsible Plywood boxes is that they can be collapsed during transportation and assembled at the client location. Nail-less Collapsible export packaging systems are made of plywood and steel. This combination offers superior performance in terms of strength, weight, and volume utilization. Nailless Plywood Boxes score over traditional plywood boxes because one does not need to have carpenters and nails to assemble these boxes onsite.

Nailless Plywood Boxes are recommended for export shipments due to their strength and lightweight design.

5) Pallets • Euro-pallets A must for European Markets, These Pallets come in 2 variants20 | May 2021

Standard Euro and Customized Euro Pallets.

I. Standard Euro Pallets - These pallets are the most preferred in the European Union. Compliant with the Euro Standard and Specifications these pallets are widely used in Logistics, Air and Sea Cargo movement, various industries, and allied Industries.

II. Customized Euro Pallets - These pallets are modified as per the customer requirements and specifications mainly in manufacturing sectors like electronics, automobile, and allied industries.

• Plywood Pallets and boxes Plywood is exempted from treatment under ISPM 15. Ficus Pax manufactures and customizes different sizes of plywood pallets and boxes of up to 3 meters in length.

• Technical Wood Pallets Technical Wood Pallets are manufactured by compressing wood chips under high pressure and temperature. Technical Wood Pallets are durable with a very high density of compressed wood chips.

These Technical Wood Pallets are recyclable and environmentally friendly.

• Cold chain solutions Ficus Pax also provides packaging solutions for the cold chain for industry verticals like food, pharma, biotech, etc.

• Packaging accessories The company also delivers packaging accessories like angle boards, stretch wrap, air bubble

rolls, VCI rolls and bags, anti-static bubble bags, etc. as most customers prefer a one stop packaging solutions partner.

• Other services Ficus Pax offers onsite packaging services, lashing services, and design and engineering services to its customers.

The Unmatched Leadership Mr. Ameen Rahaman - Chairman and Managing Director A law graduate has been an Industrialist & Businessman of 50 years standing. Mr. Rahaman has rich experience in Finance & Administration. As a seasoned entrepreneur, passionate about his work, coupled with rich business acumen in Marketing, Finance, and Administration, Mr. Rahaman believes that the biggest risk is not taking the risk at all.

Capt B R Vijayendra - Managing Director Capt. Vijayendra is an exserviceman having served in the Indian Army. After retirement, he has helmed various senior managerial positions. During the last 40 years, he has gained vast experience in manufacturing and marketing and designing packaging products. Capt. Vijayendra has accomplished several milestones in the research, development, and advancements in the packaging field, driven to achieve results through strategic planning and professional relationship building.

www.atempo.com

preserving data ecosystems

| Get Inspired

won The World Series of Poker in 2008 22 | May 2021

DAVID

Daneshgar

THE WORLD’S BEST POKER PLAYER AND SUCCESSFUL ENTREPRENEUR

TO SEE PEOPLE BELIEVE IN WHAT YOU’RE DOING, NOT JUST PROFESSIONALLY BUT ON PERSONAL LEVEL, GIVES YOU SELF-WORTH. - DAVID DANESHGAR www.theenterpriseworld.com | 23

| Get Inspired

‘‘ 24 | May 2021

SUCCESSFUL PEOPLE DO WHAT UNSUCCESSFUL PEOPLE ARE NOT WILLING TO DO. DON'T WISH IT WERE EASIER; WISH YOU WERE BETTER.

Never Show All Your Cards As it is said success becomes the end product and the only result after one pushes their dedication, hard work, and will into the thing they set their eyes on. We always hear stories of people, women and men making it into the league of the best and becoming the icon, the model, the inspiration they are to the world. But little do we see the struggles, the situations, the troubles and the hardships they have gone through and without breaking a sweat and their unwavering spirit brought them the success, fame, status and respect they completely and truly deserve.

Fame, status, respect and all the luxuries and tinkers that come along when one becomes successful does not pertain to the world of business, as one can get all the above in anything one does in life. This is the story of David Daneshgar, who is not only a professional poker player but also has been ranked as one of the world's best poker player and how he used his skills to fulfil his dream of starting his own business.

“It is better to fail in originality than to succeed in imitation.”

The shuffle in the deck and his life.

David Charles Daneshgar was born in Westlake Village, California on June 18, 1981. He started his life there and attended the University of Chicago Booth School of Business.

He always had a knack for business and wanted to start his own business, so he along with two of his friends decided to form a company, where they would bridge the gap between florist and customers alike. The only thing that stopped them getting started and venturing into the world of business was funding, as they did not have any. This is where David’s world-class skills of poker played a crucial role, his friends enrolled him into a competition where won the $27,000 dollars which were enough to start his business. He was not only an outstanding poker player as he was one of the top five poker players in the world from 2005 to 2008. And this is equally fascinating as there happens to be a lot of poker tournaments and with his skills, he can get all the funding he needs for his dream of starting a business.

David and his two friends – Farbod and George realised the problems between florists and customers and how large floral brokerage services worsened the situation. They also wanted local artists with unique artistry and skills get the credit and fame that they truly deserve for their work and this marked the beginning of their start-up – “BloomNation”. They respected the skills and art that was put in by local florists and also, they came across the troubles and problems faced by florists who were exploited by big companies. In order to give these florists a platform and recognition for their

work, and the customers a wide range of choices and high quality and beautiful flowers, they created this platform. The company gained further funding by venture capital firms such as Spark Capital and Andreessen Horowitz, today the number of florists selling online is more than 2,500. He is also the CEO of a Stealth Start-up, a startup that is operating in stealth mode, avoiding any public attention.

The tell, the show and the result of the games played.

We can learn a lot from the story and life of David Daneshgar. His story tells and inspires us to work forward towards our goal, and not thin about the means and anything else in between. One should always use everything in their arsenal to reach and fulfil their dreams, and not consider any skill or talent as useless. We all have different, varied and unique skills, and all we have to do is find the perfect application for them which is not only rewarding but also keeping us satisfied. As success is not measured by one’s fame or number reflecting in their bank account but by how content and satisfied, they are with their work and personal life. Thus, one should always aim for their goal as once one starts working towards are the path becomes clearer and clearer and we should never forget it’s about the journey and not the destination.

www.theenterpriseworld.com | 25

| Interview with The Enterprise World

Jai Mrug | Founder

26 | May 2021

M76 ANALYTICS A N A LY S I N G F O R T H E B E T T E R F U T U R E

M

76 Analytics is a niche business algorithm company providing applicable analytics support for the direct consumption of Senior Business Leaders.

Mr. Jai Mrug, the founder of M76 Analytics is a known election analyst, and psephologist in India, since 1998. He has worked on several aspects of data, more often than not, taking up numeric challenges that would represent deep data mining and metric quantification. Even before the AI boom began, he had a parallel career in Data Analytics, while pursuing his mainstream career in Enterprise Solutions. It was the autumn of 2013. An offer to carry out analytics offshore, as a contractor, for an American ecommerce start-up, laid the foundation of a more sustained and organized approach to data.

Incubation by the business incubator of IIT Bombay, Mumbai, bought into perspective the need to create a platformed approach to Solving Business Problems with data. One of the major motivations to build a productized approach was a statement from the Harvard Business Review, October 2013.

“Scores of start-ups and some

incumbents are exploring the possibility of using predictive technology and big data analytics.

Only a limited number of consulting jobs can currently be productized, but that will change as consultants develop new intellectual property.

New IP leads to new tool kits and frameworks, which in turn lead to further automation and technology products. We expect that as artificial intelligence and big data capabilities improve, the pace of productization (Of Consulting Services) will increase” Since then M76 Analytics (Gururaya Solutions Private Limited) has worked with several marquee customers such as Times Now, a very large AMC, Thomas Cook India, amongst others, working on solving Data Specific problems with them.

In a conversation with Mr. Jai Mrug, he shared the journey of M76 Analytics and how the company is transforming the various sectors across the globe.

customer into the business use case.

Most customers invariably felt that they had value to add to their enterprise goal through analytics.

However they did not know what the exact use case was to be, that is they did not know where to start.

The first step to that was cognizance of where the existing tools failed them. That was a sort of catharsis we had to jointly work through with our customers. The outcome was a refined need of the business statement.

The second challenge was grooming the necessary talent to work in the organization. We realized that having experienced people is rather less important, than having people with imaginative capabilities. The ability to think out of the box, approach solutions from first principles, while not having the baggage of experience.

Eventually, solutions architected out of first principles brought about robustness, scalability and configurability, while also providing business value to the customers.

• What were the initial challenges you faced?

• Which was that point that triggered the growth of the company?

The initial challenges were twofold. First, socializing the

Once a couple of solutions from first principles were deployed, it www.theenterpriseworld.com | 27

| Interview with The Enterprise World

was possible to generate a framework of the data techniques used for solution building. The exact relationship between Machine Learning and Artificial Intelligence was then understood.

The Data techniques could then be neatly delineated as Machine Learning techniques, that eventually led to Artificial Intelligence, and the learning and recommendation rules could be codified generically. The ability to generalize the entire solution approach across different verticals and business solution areas was a major boost to the entire philosophy of productization of ML and AI algorithms. Once basic ML and AI techniques were platformed, the attention moved immediately to creating the necessary visualization for the same. There was a eureka sense, that the product was now ready for prime time.

• What is the reason behind your company’s long-standing success?

Reflecting, we were able to arrive at niche algorithmic solutions, based on persistence to solve customer problems from first principles. Arriving at a business solution to the customer’s problem, without compromise, with a continuous fine-tuning of the data model, as well as fine-tuning of the product architecture.

Another pull through was the ability to stand even in the face of obtaining just a few smaller projects. Sometimes the initial ticket sizes were invariably small.

The key was grasping customer problems, and persisting to solve them.

28 | May 2021

Persistence was needed not just on the ticket size of the engagements, but also on their duration, and how collaborative those journeys were.

Often associations need us to do long journeys with the customers, almost evolving them, and evolving with them, to start with journeys of data transformation, mining, actually understanding how machine learning reflects into the business contexts, and what metric based interpretations of the learning, would the customer consider as Artificial Intelligence.

All these need to be delineated and annotated through collaborative customer journeys.

We learned that there were no shortcuts to avoid these journeys and at the same time, that these journeys were the most robust foundation of our success.

• What are the products/services the company focuses on? How are your services different from those in the market?

end data learned solutions, that not just offer predictive solutions, but also recommend optimal ways to carry out business.

These features are embedded into a framework that is highly customizable and configurable. Our services are around deploying the framework, and then offering the customer turnkey solutions by managing the platform for them.

That way we do the entire nine yards for the customer from envisioning a solution on our platform, to having them distraction-free day-to-day management of their business, while we manage the platform for them.

• How do you decide to take the company a step further in terms of your products/services?

We are working on several adapters and data receivers, which will not only extend the catchment area of data for our customer solutions, but also increase the richness of views that the customers can have regarding their data. These solutions also help us go to the next level in terms of developing not just business optimal solutions, but creating solutions that can fully implement production cost control, sales channel profitability, and enterprise cash flow.

We offer a Business Strategy Workspace. These workspaces use Decision Support Systems as the foundation and build on them in the larger context of inferences and interactivity required for a Decision Support System. Since these sort of Decision Support Systems themselves are new to the market, we necessarily offer them in a man + machine model. So we do not just offer our customers the entire Decision Support System, we also offer them the services around it.

• Is there any new addition to the list of products/services?

Anything exciting you would like to share?

We offer wing to wing product features starting from basic high productivity automation or data transformations that can build executive decision support to high-

We have developed our election simulators, which we are likely to launch soon on national television.

We are also building huge demographic learners, which can

be used on mobility data to produce rich insights for public service providers, right from hospitals to malls. We believe there is a huge potential for the B2C segment, especially those in the space of hospitality and travel to utilize these data sets and generate meaningful insights for business.

• How has technology transformed the traditional way of business?

Our services have offered huge productivity benefits to businesses from the word go. Not just that we have also been generating direct cash savings for the businesses of our customers. These are directly measurable benefits, either in the form of saved sales incentives, saved transportation costs, or a reduction in monthly frauds. In every engagement, we offer direct quantifiable benefits.

• Can you please brief us about your professional experience?

I graduated in the year 1996, with a degree in Mechanical Engineering from IIT Bombay. Subsequently, I worked for three years in Reliance Industries, with a core shop floor responsibility. I returned to my alma mater to pursue my postgraduation in Management, with a specialized focus on Operations Management.

Since 2001, i.e. after my postgraduation I ran a dual career, one in election research, and the other in Enterprise Software. On the software side, I spend close to 12 years working in giants such as Wipro and Patni (now Capgemini).

On the election research side, I worked for more than a decade as

the retainer consultant to Times Now, the leading English News Channel in India.

M76 Analytics (Gururaya Solutions Private Limited) started as a small team contracting off analytic research from the United States in 2013. A year and a half later in 2015, the company was incubated

by SINE, the business incubator of IIT Bombay, Mumbai, to build a business-centric data platform.

The founder also parallel cofounded a pure election focussed polling company, called VMR (Votersmood Research), which works purely in the space of election research.

• What are the key achievements of your entrepreneurial journey?

The entire organization so far has been run on a self-funded model, while seeking a temporary seed fund assistance from the business incubator of IIT Bombay, which was subsequently returned.

Since mobilizing talent initially was a challenge given the scarce resources, the company had to always work with young graduates fresh from college. Soon the talent was groomed in-house, and the challenge of expensive lateral talent was met with sufficient bandwidth, from those who took to their first job with great passion. This was in a way an adventure in substitution of experience with process and passion. It has now started paying off.

the way to productizing those patents.

• Is there any special experience with your clients you would like to highlight?

One of the initial prototypes that we carried out for our customers, was for a large Asset Management Company. We worked through a lot of innovative metrics to help them obtain the right root cause for a certain business phenomenon they were encountering. When the CFO saw those, he just exclaimed “you have opened our eyes”.

Another Eureka moment in our customer journeys, was when demonstrating a fraud management solution to large forex and travel operator, the CEO took such a great liking to the solution, that we immediately got referred to two other potential opportunities within the organization.

“IS NO STRENGTH WITHOUT SUFFERING AND NO SUCCESS WITHOUT SACRIFICE” - SRI AUROBINDO

The company has filed two patents last year with the USPTO, in the space of Machine Learning and Artificial Intelligence. It is now on www.theenterpriseworld.com | 29

| Business Story

Noble House Helping Freelancers & Businesses to Work Together efciently

A

n online platform connecting businesses with freelancers to work together and find time-bound, costeffective solutions. Noble House was founded in 1988 in a garage with a vision to be one of the most prominent HR consulting brands in India. Initially, the platform focused on offering the highest quality and the most effective HR services to the leading businesses, startups, and other small-tomedium enterprises by connecting them with highly skilled and experienced independent consultants.

However, to meet the market demands and to keep up with the present business world, the digital platform became open to other functions as well such as Digital Marketing, Supply Chain, Web Development, UI/UX Designing, and more. Currently, Noble House has a rich network of around 12K freelancers and 400+ corporates covering more than 60 industries.

With the help of AI and automation, Noble House provides a highly user-friendly and techdriven platform interface that enables freelancers and corporates to engage with ease and deftness.

30 | May 2021

The talent pool is also spread across geographies to help organizations find the right talent on-demand for their requirements.

businesses.

The objective behind the Inception of Noble House

The platform offers a talent pool with skills needed to meet the challenges of disruption and the modern business world. To help clients find the right talent for critical assignments, the website offers ready-to-use implementation solutions designed to fulfil custom and end-to-end requirements. It offers a user-friendly, intuitive experience supported by robust, secure infrastructure. Noble House has so far executed more than 400 freelancer-based assignments across 11 domains for its clients across 66 industries. Here are the topmost services offered by the organization -

With the aim of creating a digital marketplace for independent consultants to find quality gigs and unleash their maximum potential and businesses to find top talent for time-bound and skill-based projects, Noble House made its way to the business world.

The end-to-end solution provided by the platform enables clients to quickly find and utilize freelancers at scale. Through Noble House, businesses can get more done by collaborating with proven professionals to work on different areas of work ranging from HR and technology to sales & marketing, business strategy, design, finance, and much more.

The core objective of the brand is to build an ecosystem offering the right resources, tools and technology to find solutions for Companies and have freelancers deliver quality solutions tailored to the needs and budget of the

Services Offered by Noble House

Independent Consultants - A rich network of trusted and talented professionals from 11+ domains and 60+ industries to offer best-inclass and most cost-effective solutions for your business.

Featured Companies ( Microsite) - A white-labelled website featuring the company’s branding and promotional activities on the Noble House platform. Becoming a

“And once the storm is over, you won't remember how you made it through, how you managed to survive. You won't even be sure, awhether the storm is over.

But one thing is certain. When you come out of the storm, you won't be the same person who walked in. That's what this storm's all about.”

- Haruki Murakami

featured company with Noble House will help you position yourself as an employer of choice for gig workers.

Turnkey Solutions - To help organizations find quick solutions for their complex projects by utilizing ready-to-use implementation solutions entirely owned and managed by Noble House or self-create a virtual team of select NH verified freelancers to get it done. This will help you reach and access talent faster.

Expert Connect - A select pool of

industry professional experts to provide the smartest solutions tailored to your needs and budget.

Expert Connect lets you focus on things that matter to you the most and provide simple yet effective networking tactics to stay competitive and fit within the business world.

someone halfway around the world, finding the right talent for specific skillset and experience. The objective was explicit to create opportunities for both businesses and freelancers to connect and deliver highly effective costefficient solutions.

Early-stage Challenges Faced by the Company

However, some of the biggest hurdles they underwent and handled successfully are -

Initially, Noble House encountered many challenges such as gaining the trust of people to work with

♦ To educate the market about the new concept of the gig economy and how they can utilize resources www.theenterpriseworld.com | 31

| Business Story

with the specific skillset for shortterm requirements. ♦ Gaining acceptance of the gig model was resisted in the beginning but post COVID many Companies were much more willing and open to try this new model out! ♦ Concerns about data security had to be addressed by informing them of the various processes available to counter this problem. ♦ Companies were unable to grasp the idea that many professionals voluntarily chose gig assignments over having a full-time job. ♦ Also there were questions about the motivations and sincerity brought to the table by a freelancer.

But these judgements were let go, once they had positive experiences with the freelancers their Companies hired.

Milestones Achieved Since the beginning of 2018, the growth of the organization has been staggering, and they are on a growth trajectory where they foresee moving at an even much rapid pace. So far, Noble House has: ~12K registered freelancers who come from a diverse background and experience range 400+ registered corporates 400+ assignments posted 11+ active domains 60+ industries Noble House intends to expand into the APAC region, and if everything goes according to plan, it will also 32 | May 2021

spread its wings in UK and US in the next three to five years. The company has successfully extended its service line to four offerings, each of which caters to different business needs as mentioned above.

Factors like quality assignments, assured timely payments, freelancers with deeper skills, lowcost delivery model differentiate Noble House from the rest in the market..

The Leadership & Work Culture at Noble House The workforce and the culture of any organization play a critical role in determining the future of the business. At Noble House, the leaders take care of the workforce by building an individual association with them; giving them accountability and flexibility; by sharing their difficulties and life lessons to help them fight their battles.

The willingness to learn new skills and put what’s best for the business at the top is the driving force behind the success of the business.

Under the leadership of Sanjay Lakhotia and Sumer Dutta, Noble House is truly unrivalled and is always a leap ahead of the competition in the market, with their services, standards, and their reputation. They make sure to empower their employees by setting short-term goals and advanced performance metrics, which in turn results in enhanced employee engagement, satisfaction, and efficiency.

The Anchor of Noble House Sanjay is a gig economy evangelist and contributing significantly to building an ecosystem that supports work flexibility and adaptability.

He is a determined strategist and holds more than two decades of rich professional experience in providing expert guidance to key stakeholders on all aspects of business strategy and change management initiatives.

Sanjay is a Post Graduate in Human Resources from XLRI Jamshedpur and has worked in organizations like Crompton Greaves and Godrej Soaps Ltd. He is passionate about helping freelancers find top quality assignments and provide solutions for businesses by tapping into the on-demand talent.

Sumer on the other hand has a passion for nurturing new business opportunities and is sought after by various Indian and Multinational organizations. He has successfully delivered consulting assignments on compensation strategy, equitybased incentives, HR strategy and top management search.

He is a Post Graduate in Business Management (Finance) and has worked in organizations like Willis Towers Watson India and The HR Fund. His core strengths lie in empowering Business Leaders, Board and the Executive Committee by providing strategic guidance and direction.

C O N T A I NER F R EI GH T ST A T I O NS C W C I M P E X P A R K N A V A SH EV A D R O N A GI R I N A V I M U M B A I & S U P PL Y C H AI N L O G I S T I C S CH EN N A I V A L L U R P O N NE RI

For Any Inquiry Please Call / Mail Hrishikesh: Antima : Shilpa :

csu@msaglobal.in

(7506166968)

antima@msaglobal.in (8850594261) cre@msaglobal.in (9987775330)

MSA Global Logistics Pvt Ltd Unit 205, Kanakia Atrium-2, Behind Courtyard Marriot, Andheri Kurla Road, Andheri East, Mumbai 400093.

Contact - +91 22 6687 3535, info@msaglobal.in, www.msalogistics.in

| Interview with The Enterprise World

Venkata Siva Reddy | CEO & Founder

34 | May 2021

TEKROI PRIVATE LIMITED INSPIRING TECH NEEDS FOR BUSINESS

I

ndustrial revolution 4.0 has opened doors of opportunities for businesses in all verticals.

With digitization now it is possible to simplify the complex workflows and boost up productivity. In this scenario, if businesses are still running on their traditional business processes, they might be holding their growth back.

As the global pandemic has highlighted the need for innovation and revamping of processes, businesses are in a continuous quest for a technology partner that can accelerate their growth.

Giving an end to their search, TEKROI Private Limited is offering top-notched digital enterprise solutions.

In a conversation with Mr. Venkata Siva Reddy, CEO & Founder of TEKROI, he shared the journey of TEKROI throughout and how the company is transforming the businesses.

• Tell us about the company.

deliver on every level.

TEKROI is a pioneer in enabling next-generation digital innovations, services, and consulting.

TEKROI work with 4 Basic Principals

Futuristic thinking, combined with more than a decade of experience in delivering consistent quality services, has helped us in carving a niche of our own.

TEKROI also helps Enterprises to discover right-sized SAP tools and strategies, designed specifically for growing businesses! Become an intelligent enterprise today– To achieve game-changing outcomes.

TEKROI is into the implementation and customization of enterprise software to manage business operations and customer relations.

Much more than consultants, we’re allies on customer requirements and their digital journey. Bridging strategy to execution to all the operational pieces, we create things that accelerate your company as a whole, thoughtfully crafted to

♦ BUILT FOR IMPACT Guided by 15 years of hands-on strategy and execution experience, we ask the right questions, anticipate obstacles and create actionable plans going in. What comes out connects dots across your business with results you can ♦ PASSION FOR THE CRAFT We are real people driven to create extraordinary things. We approach technology with uncompromising standards and an artisan’s eye. We treat our client’s challenge as our own, never satisfied until it’s solved and then some. ♦ HUMBLE DOES IT We put the right people on the job, not more people, adapting our approach to the goals of each project. You get the access and strength of TEKROI management you need without the baggage and www.theenterpriseworld.com | 35

| Interview with The Enterprise World

overhead of a large consultancy.

together and share the credit.

♦ SPEED TO MARKET Get to impact faster. We bring everyone to the table from the beginning — strategy, design, development — to create and execute plans at the same time. Our teams work Offshore and onshore in cadence with yours, reducing time and complexity

♦ WIN BY EMPOWERING PEOPLE Everyone deserves the opportunity to lead and experiment, to fail as well as to succeed.

Our People Values ♦ CONSTANTLY PUSH BOUNDARIES We reject the concept of “can’t.”

We're hungry to learn, challenge ourselves, and outperform what came before. ♦ BE HUMBLE The best idea should always win regardless of the source. We solve 36 | May 2021

♦ INTEGRITY IN ALL CIRCUMSTANCES Do the right things for the right reasons every time. Trust follows naturally. ♦ SOLVE PROBLEMS PRAGMATICALLY The end is infinitely more important than the means. We make things that work in reality, not just in theory.

• What were the initial challenges you faced?

Many challenges from Choosing the Right Company Name to Right Talent. But everything we were able to solve with collective team effort and planning.

• Which was that point that triggered the growth of the company?

Being Start-up yet to see trigger point for growth.

• What is the reason behind your company’s long-standing success?

We work on the basic principle “Never Forget your Customer, nor let the Customer Forget you” Always in customer service with Quality.

• What are the products/services the company focuses on? How are your services different from those in the market?

SAP Business ByDesign and SAP Business One License Sale and Implementation.

India, the Middle East, and Africa markets.

TEKROI not only carries regular SAP Business ByDesign and SAP Business One License Sale, Implementation, and customizations, it also addresses day to day challenges of customers by applying Design Thinking and Innovative Technologies.

Examples: One of our customers is into Agri Warehousing. To meet Demand and Logistics Challenges, we implemented a grain quality app using AI/ML. There is a customer who is into Industrial Chemical Manufacturing and Trading, we are in the ideation phase of getting IoT devices for tracking its containers.

For an Automobile company in Nepal, we implemented App for its Sales Team and Dealers to track Sales Enquiries and Vehicle Sales • How do you decide to take the company a step further in terms of your products/services?

We are having customers in major industries Manufacturing: - Chemical Manufacturing, Cement Manufacturing, Textile Manufacturing, Automobile Two

Wheeler Manufacturing, Electronics, and Electrical Manufacturing & Assembly.

Trading, Distribution & Retail: Chemical, Electrical & Electronics Appliances, Industrial Equipment’s, Fashion Retail, Automobile, Steel.

Engineering and Construction, NBFC’s cum Micro-Finance We want to expand our customer base on this industry vertical.

occasion of Seminar on Individual achievements and national development held on 25th June 2016, New Delhi.

• How do you look after your employees? What makes your team unique?

Maintain a clean, Hygienic, and Professional Work Environment for employees to conduct business on a day-to-day basis.

• What do you think are the responsibilities of an entrepreneur?

Maintain an open-door policy, encouraging employees to approach their managers to discuss problems or conflicts.

♦ One who is working on highleverage activities, not stuck doing admin stuff

As an organization goes above and beyond to personally help them. We care about their personal life too.

♦ One who is spending time on growth, not putting out fires every day.

Employees sometimes place me on a pedestal but putting myself on their level by showing my vulnerability and imperfections also helps them overcome their challenges.

♦ One who is solving issues with a system, not dealing with the same issue over and over again for months on end.

• Can you please brief us about your professional experience?

Started my career as a trainee on SAP. In my entire career span of 15 Years implemented and serviced customers of around 230 companies with varied industry verticals. Worked as CEO for 8 Years helped the company to grow from Start-up to Established SAP Partner in India.

Always be real and transparent Provide opportunities for new experiences • Is there any special experience with your clients you would like to highlight?

We handle customer Businesses.

Every customer is unique and special to us.

Our unique solution approach always keeps ahead when we compare with competition.

• What are the key achievements of your entrepreneurial journey?

Leadership Award for Industrial Development National on the www.theenterpriseworld.com | 37

| Business Story

Potential Genesis Teachers of the Leaders

H

uman resource is the most valuable and most important resource on the planet and if made the best and most efficient use of this resource, the world will not only push towards accelerated growth and development but will also bring in a revolution to the things and perspective about things in the current times. Human resource is not only important but also highly sensitive as a step wrong in the process of teaching or training can bring back an individual’s learning curve, career, etc. HR plays a great role in the formation and smooth functioning of a company or institution as they not only hire the right personnel but also take care of them and other related tasks to keep the employees in top form and make them give their best performance and efficiency, in turn boosting the overall growth of the company, etc. Thus, HR departments or agencies need to be strong with the knowledge of latest trends, industry practices, etc. as one step wrong can bring down the whole process and negatively affect the company and its interests. Thus, rises a need for HR coaching companies who are not only packed with years of experience but also 38 | May 2021

are more than capable to train the HRs of tomorrow.

Potential Genesis is a leading name when it comes to the best HR coaching companies in the domain.

They are not only industry experts with extensive knowledge, practical and hands-on experience of latest industry practices and trends but are able to impart all of their skills and much more to their clients in the most efficient and best way possible. Genesis makes sure that HRs are packed with all the required knowledge, hands-on approach and skills, that too taught in such a way that it is easily understood and applied, making Potential Genesis a leading industry names, with a long list of satisfied and loyal clients. They truly are a notch apart from the competition in the market and a notch above the current trends and practices.

The Company Potential Genesis was founded in 2014, but before the company began its operations, the idea was in play before the company was set up with an advisory committee consisting of people spread pan world, such as India, USA, etc. to

make sure the company approaches a tight set track to achieve their goals, upholding their vision – Ignite Potential and missionDesign Customized People Development Solution for Business Thrivability.

The company aims to provide the best coaching, training, etc. to create the best personnel fit for the roles. They have tie-ups with various global organisations to offer the highest level of services and strategically design and develop services that are fir for purpose are unique for the clients according to their needs and demands.

The company is a pioneer in offering corporates a very unique service to reduce “Allosatstic Load” through it is subsidiary helpezy.com The company is associated with the following international partners to offer high-quality people development and learning solutions.

• Charted Management Institute, UK - High-level managerial skill development.

Ramamurthy Krishna CEO

“The will to succeed is important, but what's more important is the will to prepare.”

- Bobby Knight

• Bainbidge Leadership center - 3 Vital Questions • AQR International - Mental Toughness Training • International Association for counseling - for cognition intervention program They provide their services with a plethora of options to find the best fit for the clients and provide an unparalleled service and user experience, giving them the best tolls and knowledge to take on any challenge or issue they may face in

their career ahead.

The ways in which they deliver their services are: On Demand Content • eLearning • Simulations • Pod/Vodcasts • Media libraries • Job aids Social • Communities of practice • On the job content creation

• Following leaders • Sharing via wikis, blogs Embedded • Decision Trees • Feedback capture • Help integration Mobile • Performance support applications • Assessments • Checklists Instructor Led • Presentation materials www.theenterpriseworld.com | 39

| Business Story

• Media assets • Print materials • Team activities • Facilitation support Service offerings with an extraedge and the factors taking their services ahead and boosting their growth.

Their services revolve around 4 specific factors - Learning, Coaching, Helping and Holistic Development. They work solely on training and developing individuals with their unique approach that not only enhances learning but also helps their clients retain all the knowledge and seamlessly apply in the line of work with complete accuracy and confidence. They are constantly working with groups of people which has given them and is still providing them with enormous experience in understanding the common problems and issues faced and applying it to their services to make the learning curve as easy and understandable as possible.

“

Knowing is not enough; we must apply. Willing is not enough; we must do.

- Johann Goethe

Leverage your existing learning into an application for any, be it your organization life or personal life challenges, using a tool that will fit your purpose.

Team of the future HR leaders Micro Learning – micro credentialing Program Fir for individuals as part of on demand program.

Full Scope Learning Solutions

You complete the learning show improvement and you will be awarded with “Badge of Honour” which you can display in social media.

• Most suitable for any one taking first step in learning.

• You start with a theme and take the full learning from Basics to Advance.

You will also be a part of the Micro site which you will create and maintain. Their Learning program will help you to upgrade skill and enhance your employability.

Example: • Leading others to Leading Enterprise.

• Team Management to Enterprise Management

They believe in creating industry leading professionals, breaking their service offerings into parts, making them suitable for their clients and needs. All these factors along with their dedication, relentless work and all-round support not only makes their clients packed with the tools and

Their services include:

Learning Solution Upgrades • Suitable for Advanced Learner.

40 | May 2021

knowledge but also boost their employability, etc. take their services ahead and defy the competition in the market.

The work culture at Potential Genesis is something that companies aspire to have as employees are always kept and treated as family. As teachers, as coaches the team should stay healthy and fit mentally and physically, so that their performance and capacity is always at their peak. They always aim for having a professional and personal life balance which also shows in their services and teachings. The employees feel they are working in a second home as they not only feel the same way but also keep the interests and the name of Potential Genesis as their foremost priority, making the team unique and an unparalleled one with their dedication and relentless work keeping the name of Potential Genesis as one of the leading and sought-after names as HR coaching companies.

| Interview with The Enterprise World

Dr. Brij Bhushan Sahni | Founder and MD

42 | May 2021

INFOTRACK SYSTEMS PVT. LTD E X PA N D I N G T E C H N O L O G Y R E A C H

I

nfotrack Systems Pvt. Ltd was founded in 1994 by a team of professionals with a wide range of experience in the IT Industry. The cumulative experience of more than 27 years in the HCM domain is reflected in their products, processes, and best practices. Infotrack is an ISO 9001;27001;31000;22301 & 14001 Certified Company.

Infotrack Systems Pvt. Ltd.’s diverse solutions are transforming businesses in all sectors. Under the strong and visionary leadership of Dr. Brij Bhushan Sahni, Founder and MD, team Infotrack is making hard and smart efforts to transmogrify sectors across India and the globe.

In a conversation with Dr. Brij Bhushan Sahni, we discussed the current industry scenario and factors behind the long-standing

growth of Infotrack Systems Pvt Ltd. • What were the initial challenges you faced?

India achieved Independence in 1947, but the mind-set of some Indians did not come out of the slavery mode. As a result, Indians had minimum confidence in Indian products. They still believe that they are not capable of producing IPR. We had to initially struggle to convince them that Indian products are much better than the imported products.

• Which was that point that triggered the growth of the company?

Infotrack Systems has been in the market for over 27 years and has serviced a broad range of organizations over the period.

Ranging from medium-sized businesses to Fortune India 100 enterprises which include some of the leading companies, banks, and government agencies such as the World’s largest two-wheeler manufacturer--- Hero MotoCorp, India’s largest private sector bank--HDFC Bank, India’s secondlargest pharma companyAurobindo Pharma Group (10 + companies), India’s progressive public sector fertilizer giantGujarat Narmada Fertilizers Group (GNFC), Prestigious Murugappa Group company- Cholamandalam MS General Insurance Company Ltd, India’s largest retail giant Future Group (30+ companies), DCB Bank Ltd, Ramky Group( 5 + companies), SIDBI, ITC, Vesuvius, etc.

Infotrack products have made Human Capital Mangement (HCM) a business transformation enabler www.theenterpriseworld.com | 43

| Interview with The Enterprise World

with purpose-built-custom solutions, specially built for the client. The modern age HR solution with technology that can be integrated and implemented within any organization to increase people’s engagement, drive productivity, enhance top-line, and increase EBITDA margins.

• What is the reason behind your company’s long-standing success?

customer-specific environment, processes, confidentiality, and security norms coupled with longterm, high quality, cost-effective and comprehensive support have proven to be the building blocks of their long-standing success.

• What are the products/services the company focuses on? How are your services different from those in the market?

in-built practical solutions for our clients.

Some of the Salient Features include: ♦ Customer focused approach ♦ Configurable workflows ♦ Modular Functionality ♦ Ease of Implementation and Integration ♦ Engaging User Experience ♦ Tested processes and proven methodologies in place

Range of High-Quality Services Infotrack’s action orientation approach creates a bridge from strategy to execution and helps their valuable clients focus on what matters most to the business and eliminate complexity. Infotrack’s solutions are based on an Open Architecture and can easily interface with existing systems thereby providing seamless integration. Infotrack can interface with leading ERPs such as SAP, Oracle Apps, etc.

Infotrack’s HCM platform has a multi-tier architecture that imparts a high degree of extensibility and scalability to the product making it easy to customize. Infotrack’s HR solution is the only comprehensive HR solution that is compatible with the open-source database and has options of Oracle and Postgres SQL (open source database) which massively reduces database costs.

“Infotrack has empowered over a million+ users across the country with 30+ HCM Modules.”

Infotrack works in a partnership model with large groups and most of their clients have been with them for more than 20 years, such as GNFC, ITC, SIDBI, Vesuvius, Aurobindo Group, etc. Their 44 | May 2021

Infotrack provides state-of-the-art, end-to-end completely integrated, on premise/on private cloud solutions. It is the only objectoriented AI-based HCM solution that offers a comprehensive HR Suite, ER Suite, Contingent Workforce Suite, Retirement Benefits Suite, Travel Management, and ESOPs with an AI-based voiceenabled virtual assistant.

People Dynamics-Human Capital Management Suite

CWMS (Contract Workforce Management) suite ♦ Comprehensive state-of-the-art, end-to-end Contingent Workforce Solution ♦ Comprehensive Contractor Management ♦ Caters to Policies and Statutory Compliance ♦ Real-time Contingent Workforce and Manager Self-Service ♦ Fully equipped Mobile App

Infotrack’s Platform addresses issues that are on top of the mind of every HR person. Infotrack HCM is the only integrated, comprehensive, AI-based, Cradle to Grave HCM solution. Infotrack HCM is Made in India, made for India, and Made

by Indians. We have in-built bestpractices, meticulous data security, compliances, and processes in the product that ensures optimal user experience.

Today, more and more companies are utilizing contingent workers to meet global business needs.

Contingent Workforce Management System revolutionizes how organizations manage contingent workers - to achieve total workforce visibility, maximize cost savings, improve quality, and enforce compliance. This system provides a high degree of flexibility and allows configuration of the system as per the organization’s needs.

We empathize with your human capital needs Whatever the size of your organization, we partner together to find the solutions you need. We Leverage 27+ years of our deep domain expertise to implement HR Best Practices with

♦ Higher efficiency with end-to-end Contingent Workforce Lifecycle Management ♦ Empower employees with browser-based kiosk and employee self-service ♦ Real-time compliance

management caters to policies and statutory compliances ♦ Real-time Contingent Workforce and Manager Self-Service ♦ Single sign-on facility ♦ Ease of integration with existing ERPs Retirement RBMS (Retirement Benefits Management System) suite ♦ Flexible and scalable Retirement Benefits solution ♦ Single window for administration for multiple schemes ♦ The system has provision for inbuilt benefit processes/workflows ♦ Powerful decision support system for comprehensive analysis ♦ Covers all Indian social security obligations like Provident Fund/Trust Pensions, Gratuity, Superannuation, and other welfare trusts ♦ Easily manage hybrid schemes and provisions for DBs and DCs ♦ Fully-equipped Mobile App available

Salient Features of Virtual assistant ♦ Artificial Intelligence Based on Neural Network, Natural Language Processing (NLP), Natural Language Generation (NLG), and machine learning ♦ Voice-enabled with the inbuiltconversational engine.

The conversational engine communicates with individual users in real-time. ♦ Uses Inbuilt Cognitive Engine Leverages best practices, existing data augmented intelligence, and knowledge base to mimic human intelligence. ♦ Enterprise-ready with Seamless Integration Ready to be deployed in commercial applications and can scale with enterprise quality and performance.

Neural Network-based analytics

AI-based Virtual Assistant Infotrack’s innovative AI-based virtual assistant provides a superlative employee experience, unlike humans who can only communicate with one human at a time, it can simultaneously have conversations with thousands of people, hence reducing cost per contact and ensuring that employee engagement, performance, and HR efficiency is at an optimum level.

It uses conversational user experience (UX) to deliver personalized engagements with the user, completing tasks and providing an exceptional experience.

Infotrack provides a robust neural network-based predictive analytics engine for effective decision support. This solution helps you by transforming data into Intelligence, making analytics simple and accessible. Advanced capabilities enable you to uncover powerful analyses across your workforce and business data. With powerful dashboards, various visualizations get deeper insights and make datadriven decisions. People analytics dashboards give deeper insights and help understand attrition, hiring metrics, employee cost. Find out the future high risk of churn and focus on the retention of critical people. These data insights help

you make better decisions that lead to better business results today, tomorrow, and beyond.

• How do you decide to take the company a step further in terms of your products/services?

Infotrack’s Vision and endeavour are to deliver real business value by going far beyond offering a mere HR processes automation tool.

Infotrack leads the HR Tech space with innovations like Machine Learning for Recruitment, AIenabled Virtual assistant, Power BI for data visualization, Geo-fencing and geo-tagging, for the Mobile workforce, face recognition and biometric-based attendance, Interactive dashboard for real-time data analysis, powerful people analytics to engage the workforce and retain the right talent.

• One person who you admire the most?

I had the privilege of meeting and interacting with Shri JRD Tata. I admire him for his vision, courage, confidence and humility.

• Constant vigilance- a need or a strategy? Please share your views.

It is a fundamental need.

• It’s a rat-race out there. How do you cope with that?

Do your best and the rest will be taken care of.

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46 | May 2021

From the Editor

The Five Competitive Forces Analysis

T

his theory of five competitive forces was given by Michael Porter, and is also often called as Porter's Five Forces. This theory proves to be a powerful tool to understand the competitiveness of the business environment. With it, you can identify the potential profitability of your strategies.

This is important for the growth of your business because when you understand the factors that might affect the profitability, you are then free to make changes in your business strategy, adjust it accordingly without any effect on your profitability.

Let us look at Porter's Five Forces, how they can have an impact on your long-term profitability and identify the strengths and weaknesses of your business.

In this analysis, Porter recognized that all the organizations are most likely to keep a watch on the rival organizations. But he encouraged the leaders to look beyond their competitors and look at the factors that could impact the business environment.

What makes up the competitive environment?

1. Competitive Rivalry Competitive Rivalry is the number and strength of your competitors.

Here you look at the questions like How many rivals you have? Who are they and what is the quality of their products and services? How does it compare to yours?

The companies can implement strategies like aggressive price cuts and strong marketing campaigns to attract the customers where there is intense rivalry. So if your customers and suppliers feel like they are not getting a good deal from you, they can turn to others.

On the other hand, where the competitive rivalry is minimum, almost negligible, where you product is unique in the market; you will most likely have tremendous strength and healthy profits.

2. Supplier Power The supplier power depends on how easy it is or your suppliers to www.theenterpriseworld.com | 47

| A practical theory!

increase or decrease the prices. The questions you need to ask areWhat is the number of your potential suppliers? Is the product or service they provide unique?

And lastly how expensive it would be for you to switch from one supplier to the other.

If there are a number of potential suppliers, it will only get easy for you to switch to a cheaper option.

But if it is the opposite, where the suppliers are lesser, their position and ability will be stronger. This can impact your profits.

3. Buyer Power Is it easy for your buyers to drive your prices down? What is the number of buyers you are dealing with and how big are their orders?

Is it easy for them to switch from your products to your rival's?

Here is a simple equation, The less the buyers, the more power they have. But the more the buyers, your power increases.

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4. Threat of Substitution Threat of substitution is when your customers find something that is similar to what you do. In some cases, it can also be cheaper and a little better than your services.

Thus a substitution that is cheap and gives more or less the same results can pose as a serious threat to your business. This will weaken your position and also have an impact on the profitability.

5. Threat of New Entry Other than substitution, what is more dangerous is the threat of a new entry. How easy is it t enter your industry?

If it is easy and it takes a little effort to enter the market, it is certain that your rivals will enter the market and weaken your position. But if your barriers to entry are strong and durable, then you will be able to preserve your position in the market with favorable profits.

According to Porter, these five forces are the key sources to the pressure in industry. It is important to differentiate these factors and not confuse them with the other causes like the growth rates, government interventions, and even technological inventions. Because these are temporary factors whereas the Five Forces are permanent.

So in order to not let the competition sweep you away, you need to stress on each of the forces and note your observations.

Next you need to think of the factors that are relevant to your market situation. And then lastly, summarize the size and scale of the diagram.

This process will give you an insight on how and what factors are affecting your business. You can reinforce necessary changes to improve your industry position and with it also increase the profitability of your business.

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