The Disruptive Companies to Watch 2019

www.theenterpriseworld.com | APAC Edition | January 2020

THE DISRUPTIVE COMPANIES TO WATCH 2019

PRATEEK N. KUMAR FOUNDER & CEO

NEONICHE INTEGRATED

SOLUTIONS PVT. LTD

Building Brands, Delivering Growth

Upshot Metros

NAGPUR

The Orange City

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From Editor's Desk A positive idea, The greatest force in the world Any innovative business idea can be successful in a very short time if that idea makes people’s life easier or people’s problems go away. Many people believe that only those businesses get successful that started with large capital. It’s nothing like that, an innovative idea behind the business is the most important thing than the large capital. We know many success stories of businesses initially started with a small amount of capital.

Those who do business with positive thinking, and do not hesitate to take the risk to reshape the business and constantly try to take it forward, they surely achieve success.

In this issue of The Enterprise World, The Disruptive Companies to Watch 2019, we are proudly bringing you such businesses that made their unique position in the market with innovative ideas and strong will power.

Featuring for the cover story is NeoNiche, NeoNiche Integrated Solutions Pvt. Ltd is one of the fastest-growing experiential marketing companies in Mumbai. Mr. Prateek N. Kumar, founder, and CEO of NeoNiche is a leader in the experimental marketing landscape. With his innovative vision, dedication, and teamwork, the company has achieved many milestones.

Maharashtra, one of the industrial hubs in India has become a favourite place for investors.

Nagpur, the business centre for the Vidarbha region of Maharashtra, has had contributed a lot to the economic growth of the nation. Various cultures in Nagpur show the unity in the versatility which is the backbone of strong standing India. In our special feature upshot metros, read more about Nagpur and open gates to new business opportunities in the city.

Tardid is an Artificial Intelligence Product Company, which is continuously changing the way, everyone perceived Artificial Intelligence. Behind the massive growth of Tardid, the master brain is Mr. Niladri Dutta. TARDID built BRAINBOX, is an Industry Specific Artificial Intelligence Platform for Shipping, Aviation, Railways, Wind Farms, Oil & Gas (upstream & midstream), Original Equipment Manufacturers and Government Entities.

Readout a candid talk with Siddhi Pise, Managing Partner at Micro Precision, let’s get inspired by her entrepreneurial journey and discover more about Micro Precision. Micro Precision Manufactures High-Pressure Oil Lubrication Systems for Sugar, Rubber, Forging, Petrochemical, and Heavy Engineering Industries.

A change is the only constant thing in the world that matters a lot. A business should always be prepared to adopt new changes to be ahead in the market race. Read more about how a business can do it in our special editorial, The Challenge of Disruptive Change.

The one who has an innovative mind and hope can never lose!

Happy Reading!

Rushikesh Deshpande

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Leaders in Spotlight

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his issue of The Enterprise World, The Disruptive Companies to Watch 2019features, Featuring for the cover story is NeoNiche. NeoNiche Integrated Solutions Pvt. Ltd is one of the fastest-growing experiential marketing companies in Mumbai.

Starting off as an event management company in 2011, the company quickly started focusing on developing event planning and experiential marketing solutions for clients.

Tardid is a unique organization based in Bangalore, which gains insights from academia, researchers, industry, and domain experts to tackle today’s and tomorrow’s challenges effectively.

The Tardid think-tank group provides companies, academia, and government entities, the opportunity to know how Artificial Intelligence Technology and Brainbox can enhance their success.

ISHIR assists its clients to achieve their business objectives by successfully outsourcing their noncore business processes and functions in the areas of technology and digital marketing. ISHIR has been servicing clients thousands of miles away, maturing into a core dependable extension of a client's internal team. In a conversation with Rishi Khanna, CEO at ISHIR lets discover more about the firm and their journey from the inception.

Micro Precision Manufactures

High-Pressure Oil Lubrication Systems for Sugar, Rubber, Forging, Petrochemical, and Heavy Engineering Industries. In a candid talk with Siddhi Pise, Managing Partner at Micro Precision, let’s get inspired by her entrepreneurial journey and discover more about Micro Precision.

Necurity Solutions, a cybersecurity solution company founded by 2016, Mr. Ishwar Prasad Bhat with the mission, “to make information technology an asset in business expansion across the industry through affordable and innovative security solutions”. In an interview with Mr. Ishwar Prasad Bhat, let’s discover the business landscape of cybersecurity and its quality offerings.

Robolab Technologies is a venture by graduates from the prestigious College of Engineering Pune.

Robolab is a technology driven company, with their current offerings in the educational and industrial sector. Robolab visualizes the ideas of their clients and their research and development effects.

In a talk with Mr Vikas Owdhbal Co-Founder and Director at Senaxus, let’s get inspired by their success story and let’s discover what they offer to their valuable customers. Synonymous with innovative solutions, Senaxus under the hegemony of two college friends, Vikas Owdhbal and Rajesh Kumar Budia, commenced its operations with a humble seed funding, and it has grown by leaps and bounds doubling its size year

after year and now it aspires to be around Rs.90 Million by the end of this year and around Rs.1000 Million by 2025.

Target Integration was founded in 2008 by Rohit Thakral in Dublin, Ireland, since then, Target Integration team has expanded to include experienced Project Managers, Senior Developers, and Business Analyst, CRM & ERP Functional Consultants, Trainer and Resources has also made its presence worldwide.

In a talk with Anjana Agrawal, Digital Marketing Manager at Target Integration lets discover more about the company and their journey since the inception.

Citrus Inc. Studios is an innovative and creative animation company helping businesses to reach out to more people through the highest quality CG animation and VFX. The master brain behind the company’s long-standing success is Vrinda Sood, CEO at the Citrus Inc. Studios Pvt. Ltd. IT Champs was founded in the year 2005 in Mysore, India by two technocrats, Rajesh & Prajakta Kutnikar, who had been working with large Organizations outside India for over a decade in the ERP Space. Rajesh Kutnikar, the founder & CEO worked for SAP as a Developer in the HR module and was instrumental in the rollout of several Country versions of HR solutions in the standard SAP system.

A New Approach To Modern Living www.panchshil.com

CITRUS INC. STUDIOS PVT. LTD.

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ontent

Innovate.

Create. Animate.

Vrinda Sood, CEO

24 IT CHAMPS SOFTWARE PVT. LTD. Expanding Technology reach Rajesh Kutnikar, Founder & CEO

Cover Story

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NEONICHE INTEGRATED SOLUTIONS PVT. LTD Building Brands, Delivering Growth Prateek N. Kumar, Founder & CEO

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ROBOLAB TECHNOLOGIES Creativity Tends to Innity Amol Ashok Gulhane, Director & CEO

46 TARDID TECHNOLOGIES An Innovative AI Company Niladri Du a, CEO

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CARBANIO Digitising the Chemicals Industry in India and Beyond

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Dr. Rafi Shaik , Founder & Chief Scien fc Offcer

From the Editor ISHIR A Global Diversied Outsourced It Services Company Rishi Khanna, CEO

Organizational Effectiveness

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UPSHOT METROS NagpurThe Orange City

MICRO PRECISION

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Master in Oil Lubrication Siddhi Pise, Managing Partner

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NECURITY SOLUTIONS

WHAT’S NEW

A Cyber Security Company Ishwar Prasad Bhat, Founder

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Brightening The Future

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TARGET INTEGRATION Rohit Thakral, Founder & CEO

Gadgets on the Go

54 E- commerce, An Endless sky for business opportunities

SENAXUS Vikas Owdhbal , Co-Founder & Director

The Challenge of Disruptive Change

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January 2020

Cover Story

TEEK N. KUMAR

NEONICHE INTEGRATED SOLUTIONS PVT. LTD

FOUNDER, AND CEO

BUILDING BRANDS, DELIVERING GROWTH

www.theenterpriseworld.com

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Due to the economic rise, businesses have more opportunities but less time.

People don’t have much time to execute marketing strategies and events for the promotions of business which adds a break in the growth of the business. A word spread about business and its offerings is a basic need of the business in any sector to stand strong in the market.

Advertising and marketing is that component of the enterprise that you could never forget about. A sector is a large place and it’s very difficult to reach your target market faster and get powerful consequences.

Creating events regularly offers a brilliant opportunity to promote business all over. From a business prospect, event management is vital for promotion, branding, integrated marketing, etc. to maintain your business’ position better at the marketplace. The more people are coming for your event the more methods are coming to you to extend your business. Event management gives you greater possibilities through publicity and builds a positive image of the brand.

NeoNiche Integrated Solutions Pvt. Ltd is one of the fastestgrowing experiential marketing companies in Mumbai. Starting off as an event management company in 2011, the company quickly started focusing on developing event planning and experiential marketing solutions for clients. We help brands create a seamless endto-end experience for their audience and deliver immersive experiences that lead to unforgettable memories.

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NeoNiche has more than 120 expert and solution-oriented people working harder to transform clients’ business. The master brain behind the long-standing success of the company is Mr. Prateek N. Kumar, Founder, and CEO of the company. His innovative vision helped many businesses with marketing as well as different promotion solutions to stand strong in the market. With the experience of selling everything from fireworks to soaps, to yellow pages, he quit his job and started NeoNiche Integrated Solutions Pvt. Ltd. The company is headquartered in Mumbai and runs its processes smoothly from branches at Bengaluru, Chennai, Gurugram, Hyderabad, New Delhi, and Noida.

The Inception A smooth sea never makes a good sailor. Challenges are everywhere.

A business cannot be successful without passing through any hurdles. Once we overcome the problems one by one, the business process gets stronger and with the experience, any crucial problems seem smaller one.

NeoNiche started with very humble beginnings. Mr. Prateek decided to get out of his comfort zone, quit his corporate job and start his own venture. He says, “I remember we worked out from a basement we converted into our office space and borrowed my wife’s laptop for making my first pitch presentation.

I did not have the backing of a family business, nor did I have the means to run the company, yet with limited resources I managed to get our first client. Interestingly, I thought that with my network I would easily get business but none of the people I knew supported me.

I had to reach out to clients on my own.” The first big client they got was when they told them not to pay if they were not happy with their services. That is how they built trust in the industry and from there on there was no looking back.

The Triggering Point for Growth of the Company After the first 2-3 years, they reached a stagnancy and realized that they need to change the way they were operating if they needed to scale-up the business. That is when NeoNiche introduced new processes and hired experts to be a part of the team. It was critical for them to lay the right building blocks in every area of business to ensure that it would accelerate their business growth.

The Rising Graph of Company Since Inception NeoNiche is one of the fastest growing companies in the industry and our growth has been above industry standards right from Day 1.

• 2012 - 5 crore turnover • 2013 - 10 crores • 2014 - 20 crores

Turnover (

January 2020

Cover Story • First 3 years - 100% y.o.y growth.

• There on - 45% y.o.y growth • 2019 - 70 crores The Reason Behind Company’s Long-standing Success Business is an art as well as a science. It’s a matter of practical experience, judgment, foresight and luck. To be successful in business, one must master the basics of business success. Fortunately, all business skills can be learnt. The key is to set goals and learn the skills you would require to achieve them.

At NeoNiche, they have continuously worked towards mastering the basics and making concern for our customers a top priority.

Quality Service Offerings From simply being another event management agency in Mumbai to being an experiential marketing company, the journey required constant adaptability to understand how to improve. The competition amongst event companies in the whole of India was difficult. At the start, event management helped

(in crores)

NeoNiche in the careful detailing of a consumer experience.

Events are a beautiful field that involves countless effort but can create everlasting memories. From brand activations and product launches to corporate seminars and conferences, they look to bring something that will put a smile on people's faces.

Along the journey, NeoNiche expanded their operations to other cities. Their event management capabilities soon expanded to Bangalore, New Delhi, Chennai and Gurugram. They specialize in corporate event management with a focus on creating a seamless endto-end experience to create unforgettable memories.

The Company Taking Further Step With The industry is highly competitive and is growing leaps and bounds.

Innovation and Technology are the key drivers for sustainable growth and development of the product and services.

Mr. Prateek says, “I believe that innovation is a necessity for evolving your product/services. We constantly produce new products, services, processes and responses to be on top of the market offerings.

We also bring in data intelligence on the table to study the global best practices and use them as a benchmark to upgrade our offerings.”

NeoNiche has started their sponsorship services plus they're looking at other ideas for their customers' experience to maximize ROI for their customers’ brand.

Looking at tech to boost customer

www.theenterpriseworld.com

experience, they’re working on a whole new product line addressing the supply chain, product inventory experience and campaign applications.

Words for Rising Entrepreneurs from The Founder & CEO While addressing to the rising entrepreneurs Mr. Prateek says, “A truly responsible entrepreneur is an individual who has assessed their ability to recognize an existing problem and found a viable solution to make the quality of life in general a little better for humanity. It was my dream to start NeoNiche and change the face of the industry but it was not possible for me to do everything on my own. It was equally important for me to get a top team in place who extended the values, vision and mission I had for the company and accelerated the growth.”

About the Founder & CEO Mr. Prateek N. Kumar started his career in Hotel Management and worked with the Taj Group.

However, he decided to pursue his passion in the event industry and joined a start-up event company.

From there on he worked in the same space with his last stint being with Showbizz for almost a decade.

He always had a burning desire to start on his own venture and hence gave birth to NeoNiche.

Mr. Prateek stated that there are various milestones that are close to his heart and have been important in this journey.

The first thing was getting a great team onboard as his partners who shared his vision and have made NeoNiche be a profitable company 11

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January 2020

Cover Story

Mr. Prateek says, “For me the biggest achievement has been my personal growth. Over the years, due to my resilience and frugality, I have made the best of every situation that has come my way and been grateful for the opportunity to learn.”

The timeless Bhagavad Gita is one of the favorite books of Mr Prateek.

The saying which resonates most with him is “Karm kar, phal ki itchha mat kar” which means that we should do our work without worrying about the results.

He is fond of History as a subject and that one person he has always admired is Mahatma Gandhi due to his simplicity and philosophy of non-violence.

Ratan Tata, Chairman of $100 Billion Tata Group is a big inspiration to him. In the world of business where loyalties are evershifting and competition dictates values, he stands out with his beliefs and is driven by principles that are rooted in responsibility than in self-fulfillment. Besides, two-thirds of the Tata group is owned by philanthropic groups which are rare in today's capitalistic world.

share that their company is known for looking out for each other. His aim has always been to create a workplace where people actually want to come and work and thrive as individuals. They are a young empowered company and have various initiatives where they encourage employee engagement.

In fact, they have several instances where their employees have come back after leaving the organization as they have not been able to find this culture anywhere else.

Overwhelming Client Experience NeoNiche has always believed in taking up projects where they would be pioneers and would take them outside of their comfort zone.

Recently, they worked on executing a project for one of the largest cloud computing companies.

Mumbai does not have a large convention Centre to accommodate 10,000 + people, so they converted a shed to host India’s largest silent conference. The entire event was segmented where attendees could walk around and hear sessions by switching the channel on their headset.

To execute an event of such a scale, required leveraging technology to the maximum. Right from the start of the event, they automated processes like registration where the process took only 15 seconds which is 200% decrease in time as compared to a regular registration process. The entire event was seamlessly executed with the use of technology at various touchpoints.

The Workforce For Mr. Prateek taking care of a team is something which always has been a natural extension of who he is as a person. He feels proud to www.theenterpriseworld.com

Mr. Prateek says, “I don’t believe in being part of the rat race. I believe I am like a Trojan horse, that changes the playing field for me completely.”

‘‘

from the start. The second was building a company culture they all are proud of. Keeping the focus on customer excellence has helped them to create some remarkable experiences for their clients for which the company is known for.

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Carbanio DIGITISING THE CHEMICALS INDUSTRY IN INDIA AND BEYOND an you imagine what happens when a young and aspiring student loves a subject in his undergrad years? A whole industry can be disrupted to be digitised.

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realised that this course has applications in research and business. The course content was advanced compared to that of a master's in Organic Chemistry. So, it was a no brainer for me.

Read on to join the entrepreneurial journey of Dr. Rafi Shaik, who has built the digital platform Carbanio for the Chemicals industry.

After completing the master’s in 2002, I found a berth on GVK Biosciences team of 12 scientists recruited from across India.

However, within a couple of months, the Pondicherry Central University selected me for conducting research. So, I packed my bags for Pondicherry.

How did you come to know and become part of the world of chemicals?

“Thank you. That is a great question to start our conversation.

As a student, I loved Chemistry. I particularly liked Organic Chemistry. I would always score very high grades in Chemistry and passed my bachelor’s with a distinction in Chemistry.

Naturally, I was thinking of research in Chemistry. So, I was all charged up to ace my entrance examinations for the master’s programmes.

I stood among the top candidates in the entrance exams at Andhra, Sri Venkateswara, and Osmania universities. So, I got to choose.

In 2000, Sri Venkateswara University introduced a Medicinal Chemistry concentration in M.Sc. I 14

Studying medicinal chemistry was my first step into the world of chemicals.

The Chemistry department at the university collaborated with the pharma industry’s big names, such as AstraZeneca, heavily and actively. Processes, methodologies, new innovations filled my world even as the industry’s big names kept discussing with us many challenges they faced.

I focused on the most pressing problems in the industry. Five and a half years flew by. And I was awarded the doctorate for my thesis, Studies on synthesis and stereochemistry of selected saturated heterocycles.

materials, and the university benefitted from the royalties.

During my research, I participated in three industry projects and published 14 papers in the national and international scientific journals.

My grounding in the Chemicals industry grew from my research.

Where did your journey take you after completing the research?

I opted for post-doctoral research with National Health Research Institutes (NHRI), Taiwan. It was a nodal agency for 16 healthcare organisations. Multi-layered research from exploring a molecule to developing a drug was part of NHRI's capabilities. I was part of the team that developed the first anti-cancer drug. It was sold to an MNC and NHRI benefitted through royalty payments.

After my postdoctoral research, I moved back to India, worked with a pharma company, worked as a process innovation scientist in the University of Hyderabad. At the later, I threw myself into the thick research testing more than 350 molecules for drug development.

This was exciting for me. I got to hear the pressing challenges of the industry.

Also, we developed many patented January 2020

Interview with The Enterprise World

Carbanio is an Online B2B marketplace for listed and On-Demand Chemicals. Through Carbanio users can easily source a vast variety of chemicals in just a few clicks. It serves as a One-Stop shop for all Chemical needs.

Carbanio empowers it’s users to order Chemicals which are tailor-made as per their requirements.

For the buyers, we guarantee the purity of Chemicals and receive in a shortest time.

Apart from many small and midsized companies, universities across India and IITs , NITs and IISERs are using our platform.

Do visit our company page, Why Carbanio, to know more.

DR. RAFI SHAIK Founder & Chief Scientic Ofcer

How did you hit upon the idea of Carbanio?

And the process of obtaining chemicals is time-consuming.

I was lucky to be observing the pharma industry and academia research extensively. I understood the pharma industry’s pressing challenges. They ranged from the commercialisation of new products to sourcing. I started spotting some key disconnects in the ecosystem.

The industry faces supply-chain challenges. Sellers don’t know who to sell to, and buyers don’t know where to obtain chemicals at optimum prices. In other words, buying and selling are happening in pockets.

to address these very problems.

How did Carbanio take shape?

In the Chemicals industry, there is no seamless way to buy and sell chemicals. Universities, pharma companies, bulk drug manufacturers, research scholars – all of them need chemicals. www.theenterpriseworld.com

Even the disposal of chemicals is a challenge and resource-heavy.

Above all, the industry is not digitised.

I thought I should create a platform

I am no techie. I started attending conferences and courses related to the application of technology in the Chemicals industry. This was to develop an understanding of what challenge I was bracing for.

After spending some resources on acquainting myself, I hired a firm to develop my idea into a prototype. The prototype contained 10% of the functionality I wanted. I took it around, and the buyers and sellers showed some interest.

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The next step for me was to come up with a full-fledged version of the platform.

Along the way, I convinced Vijay Devarakonda to join me as the CEO. We met at a conference.

Later, my mentor put me in touch with Vijay when I started looking for someone to support my idea on the technology front.

On a pleasant evening, we both sat down for a talk. It lasted 6 hours and then Vijay agreed to join me.

Vijay has a long career in product management and brings in a wealth of technical expertise. After Vijay came on board, there is no looking back.

How did you get the traction during the first 2 or 3 years?

After successful development of prototype In 2017, we launched Carbanio.

After the launch, we started approaching sellers in person. All they knew about digital was the listing directories. However, the sourcing, orders, and logistics followed the same old paper-based systems.

We educated them about the benefits of joining the platform. We explained what internal processes need to change to adopt Carbanio into their business. In firms where the processes are minimal, the adoption of the platform was easy.

We demonstrated the product. We helped sign-ups. We set up a very strong contact centre to handhold the buyers and sellers.

Two of the key challenges we faced in this period was with 16

supply-chain and payments. Most of the supply-chain players were concerned about the safety and legal aspects. We had to educate them in a big way. After a long trail of trial and error, we found our logistics and payment partners.

Finding the payment partner took some time and effort.

product usage goes, we already have buyers and sellers inquiring from the neighbouring countries.

How did you manage the funding?

Can you tell us something about Carbanio?

I started with my savings. Later, the family and friends pitched in. Last year we received seed investment.

We will soon be looking for angel funding.

Carbanio enables chemicals manufacturers and buyers to buy and sell seamlessly.

When we add big data and AI to the existing mix, it will get even more exciting.

Carbanio takes care of logistics. All that the seller has to do is to package the chemicals as stipulated by us and maintain the quality of the chemicals.

What are the trends in the Chemicals sector?

For the buyer, we guarantee the purity of products, on-time delivery, refunds, and returns.

Apart from many small and midsized companies, universities across India and IITs , NITs and IISERs are using our platform.

One can donate chemicals or ask for chemicals that are not listed on the platform.

Do visit our company page, Why Carbanio, to know more.

What is your revenue model?

Our revenues are based on commissions charged on sale volumes.

Can you talk about the product roadmap?

Today we are focussed on the Indian market. But we will extend our services to include global markets. We will also diversify the products and services. As far as

Globalisation and digitisation are two huge waves transforming this sector. No doubt, there are challenges. But these trends are here to stay.

According to Statista, Asia accounted for 78.5% of the global B2B e-commerce gross merchandising volume (GMV) in 2017.

Coupled with the fact that the younger, tech-savvy generation is taking over the stewardship of businesses, we are looking at a major upswing in the usage of platforms like ours.

As with the other sectors, firms that embrace globalisation and digitisation will lead the industry.

There is a catch here. Firms cannot overlay digitisation on top of the existing processes and routines.

That calls for an overhaul. The sooner firms start their journey on this path, the higher are the chances to lead the industry.

January 2020

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P RO M A S T E R AQ UA L A N D The Iconic 200M dive watch reinvented

ISHIR A GLOBAL DIVERSIFIED OUTSOURCED IT SERVICES COMPANY and digital marketing. ISHIR has been servicing clients thousands of miles away, maturing into a core dependable extension of a client’s internal team.

In a conversation with Rishi Khanna, CEO at ISHIR lets discover more about the firm and their journey from the inception.

Rishi Khanna CEO

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he business world changed a lot with different digital techniques and ideas.

Many businesses are processing smoothly in their domain with the help of digitization.

ISHIR assists its clients to achieve their business objectives by successfully outsourcing their noncore business processes and functions in the areas of technology 18

• Tell us about the company.

ISHIR, an Inc. 5000 company, is a trusted partner to many Independent Software Vendors (ISV), System Integrators (SI), Interactive Digital Marketing Agencies, start-ups, and large fortune 500 companies since 1999.

We recently got the accolade from Great Place to Work.

ISHIR has extensive experience in providing outsourcing non-core

business processes - IT functions (custom software development, application development, product development, SharePoint consulting and development, PWA, software testing, managed IT services, managed hosting, cloud computing solutions), Web Design and Development, Internet Marketing (search engine optimization (SEO), paid search (PPC), display, web analytics, and social media marketing services), Artificial Intelligence(AI), Internet of Things(IoT), Robotics Process Automation(RPA), setting up Built Operate Transfer (BOT), specialized R&D facilities, and non-IT business process outsourcing (BPO) functions (data entry, research, photo editing, customer support, finance).

ISHIR is an SEI CMMi Level 3 company. We are also Microsoft Gold Certified Partners, VM Ware Solution Partner, and Google AdWords Company. We minorityowned and certified by NMSDC and NCTRCA. • What were the initial challenges January 2020

Interview with The Enterprise World you faced?

Started the business at the end of 1999 where the business model was to provide IT talent to the dotcom businesses. 5 months after the formation of the company there was the major dotcom burst in March 2000, which make us think who are target customers are going to be. We pivoted our services leveraging our capabilities in web application development and design towards software development companies that were traditionally building software for the desktop and traditional marketing agencies that needed to build a web presence for the businesses.

• Which was that point that triggered the growth of the company?

In 2002, 9 months after the 9/11 attack we almost went out of the business because of the back lash on outsourcing services outside the US. Our firm commitment to our business model and our confidence in our services made us relentlessly focussed and committed to the business. Despite economic and political challenges, we never look back we just bulldozed forward.

• How have the company graphs changed since the foundation?

The business has had its ups and downs based on economic and political changes over the last 20 years. We saw tremendous growth from 2002 to 2007 much like other companies experienced. We saw a flat growth or decline between 2007 and 2010 and since then, we have been continuously www.theenterpriseworld.com

experiencing growth.

• What is the reason behind your company’s long-standing success?

Our focus on core purpose, core values and maintaining the culture of the business along with focussing on our people, their personal and professional plans has given us a foundation of great talent and business leaders who are passionate about what they do and are able to work on the unique abilities to create a path of continuous growth and learning.

Our people our culture our continuous desire to grow has been the reason for our long-standing success.

The Services • What are the services the company focuses on? How are your services different from those in the market?

We focus on custom software development for the web, and mobile. We provide infrastructure services around Cloud, DevOps and offshore, nearshore, onshore IT staffing services, and Digital Marketing services. Our focus on customer experience and ideal customer outcome has ensured our services provide the right value to our customers which differentiate us from our competitors.

How do you decide to take the company a step further in terms of your products/services?

We are very good at accessing the emerging technology trends. We

If my mind can conceive it, and my heart can believe it - then I can achieve it.”

-- Mohammad Ali invest in continuous training and proof of concepts to help our teams to try out, risks, experiment with the new technologies. We constantly stay ahead of the curve on tech trends.

Is there any new addition to the list of products/services? Anything exciting you would like to share?

Currently, there is a lot of demand around business automation leveraging AI and machine learning. We are currently investing more in RPA, AI, machine learning and services around them for our customers.

Leadership • What do you think are the responsibilities of an entrepreneur?

An entrepreneur has superpowers to bring a change in society improving our daily lives by challenging the stethoscope and issues that concerned our community.

Entrepreneurs’ responsibility is to leverage superpowers towards the betterment of the community and society as a whole.

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They are risk-takers. They have comfort in continuous change and disruption.

They don’t get led down, demotivated when they face a dead end. In fact, it challenges them to find a way and do it.

• Can you please brief us about your professional experience?

I started my career at Deloitte in the management consulting practice. Deloitte give me the foundation to understand unstructured business challenges and make structured meaning out of them. Deloitte gave me the foundation to even how professional companies run. The training and experiment allowed me to think and start ISHIR in IT services. My short stint of 16 months and now 20 years of ISHIR as an entrepreneur has shaped me into a well-seasoned business person. As an entrepreneur, I have learned a lot of stuff about myself as well as how to attract a great team of people to build a business.

• What are the key achievements of your entrepreneurial journey?

First and foremost, over the last 20 years, I have been able to discern my own unique abilities and appreciate the things I was not good at and to identify people who are good at the things I was not good at.

I have been able to navigate the business through 3 major economic and political cycles over the last 20 years, the business and I have impacted over 1200 employees 20

through the platform of our business. And even we have impacted 2500 businesses over the last 20 years. Our social responsibility programs have impacted the people who are in the most needs and we have the support of our people impacted their lives through monetary and non-monetary contributions.

• How do you look after your employees? What makes your team unique?

As a business leader, it is my responsibility to help people much like creating a business plan for their lives. To help people identify their own core purpose, core values, and core beliefs and their unique abilities to impact their lives and families. Working together on the things I make sure that I and my team members become better every day.

• Is there any special experience with your clients you would like to highlight?

In ISHIR, we have some amazing relationships with our customers.

And we have been able to help our customers scale and disrupt and stay relevant and innovate. We appreciate client relationships where they share our core values and purpose and treat our people with the utmost respect and dignity to help achieve excellence for all stakeholders involved.

Personal Questions • Can you tell us what your favourite book is? And your favourite part of the book?

I’m an avid reader, I try to consume as many useful books each month as I could and try to implement nuggets in our business. My most recent book, Powerful: Building a Culture of Freedom and Responsibility lays a number of great concepts around people and human resource management.

There is a number of chapters that help us to come out of the editorial challenges and reinforce initiatives that we are already working on.

• One person, who you admire the most?

Both my parents have a lot of great influence on my life as an entrepreneur. Both my parents have been entrepreneurs and while growing up I watched them grow their business and now they appreciate my business acumen and how I took it from them and have taken it forward.

• Whose business story do you find the most inspiring?

Tony Hsieh from Zappos, his story about how ‘Delivering Happiness’ to his employees has led to great business and growth of the company.

• Constant vigilance- a need or a strategy? Please share your views.

It’s a strategy because what gets inspected gets improved.

• It’s a rat-race out there. How do you cope with that?

You have to stay away from shiny objects and focus on what’s important for your business and you.

January 2020

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Organiza onal Effec veness

O

rganizational effectiveness in simple words is the efficiency with which an organization is able to meet the objectives. This is important in order to achieve the set goals of the company. With organizational effectiveness, one can monitor how effectively an organization achieved its set quota of results, and how much waste is produced overall.

Generally, the organizational effectiveness for any company is expressed in terms of how well is the net profitability as compared to the target profitability. Some additional details also include the growth data and the results of customer satisfaction surveys.

These are few of the steps for organizational effectivenessLeadershipIt is the role of the leaders to define and refine the key processes, and also implement them with a daily discipline, in order to achieve higher performances. A leader must be able to translate his goals and visions into strategies and objectives. Leaders are meant to address three important questions regarding• Vision and Value • Strategy and Approach • Structure and Alignment

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CommunicationCommunication is the key in any organization. Everything happens because there is a conversation.

Good communication ensures the impact of your message, how consistent you are with your intentions. The performance culture is mostly dependent on what you say, the way you say it, and what are the circumstances under which you said it. Leaders must maximize their daily contributions to conversations. This ensures that the people are aligned around a common cause, they are focused and reduce the uncertainty.

AccountabilityThe real job of the leaders is to translate vision and mission or the strategic direction to objectives, actions and accountabilities. To achieve accountability, sustainability, predictability, learning and renewal, leaders must bring discipline in their leadership process.

Delivery-

and the efficiency will be at risk. So for the success of your organization, you need to make sure that your processes are focused on priority work, and that you are using much more effective techniques. This in turn will help you to boost the performances of your organization and you can also focus on improving operations for it.

PerformanceAs the leader, it is your duty to hire the right people for the right jobs.

Only then it will show in the performance of the team and ultimately the organization. There is no one size that fits all and not everyone is made to fit in the same.

In the 'Performance' step of organizational effectiveness, it is the responsibility of the leader to hire, train and retain the perfect applicants.

MeasurementThe application of these business processes is only useful when you can measure the success it brings.

Delivery is an important aspect of the organizational effectiveness.

Your products and services will only be successful if they are delivered to your customers. If your organization has long and complex processes, it will encounter errors January 2020

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Citrus Ink Studios Pvt. Ltd. Innovate. Create. Animate.

A

ll of us know that animation, VFX, motion graphics play a vital role in the business landscape. Pictorial representation of anything hits faster than the verbal one. The human brain can process images up to 60000 times faster than the

different fields of Animation.

Citrus Ink Studios Pvt. Ltd. is an award-winning full-service animation studio focused on delivering the highest quality CG animation and VFX in India. Their goal is to give amazing production quality in the shortest possible Have the courage to follow your time. They have heart and intuition. They somehow worked with already know what you truly want to numerous leading become. brands in the advertising space such as the Coca words. For the sake of storytelling Cola Company, Nestle, Minute about your brand, there is a need Maid Juice, the History Channel, for these things a lot.

Honda, Panasonic, Horlicks, and the World Health Organization.

Citrus Ink Studios Pvt. Ltd. is an Citrus Ink Studios Pvt. Ltd.is now innovative and creative animation working on transitioning into company helping businesses reach working on TV series and films. out to more people through the highest quality CG animation and The initial challenges VFX. The master brain behind the company’s long-standing success is Initially, they had to face a lot of Vrinda Sood, CEO at the Citrus challenges. Their geographical Inc. Studios Pvt. Ltd. location, lack of talent were the key challenges. In this industry just The Company being new itself can pose a big challenge as it is difficult for clients Citrus Ink Studios Pvt. Ltd. started and the talent to trust a new studio. it off as a sole proprietor on Animation services were very new Feb’2014 and was registered as a to Delhi in advertising and since company – Citrus Ink Studios Pvt. advertising is always time-pressed Ltd. April 2019. In these 5 years of and heavy on good quality it was journey, Citrus Ink Studios has difficult initially to gain the client’s touched many milestones in

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trust. People took a lot of time to trust the fact that small studios can deliver good work in the promised time.

The triggering point for the growth Citrus Ink Studios Pvt. Ltd had been working for almost two years now. They had done a lot of ad films by then. Their film “PaperBoat” which was a short film format, branded story (promotional film for PaperBoat) just proved to the world that they can create and deliver international quality animation. The film’s animation quality and style caught the media attention and we were also compared by, a leading social networking blog to “Pixar” as the article mentioned “Pixar of India.

The concept of the film belonged to a leading advertising agency in Delhi however the execution of the film had happened completely in their studio. This was a breakthrough and the film also won many awards at the International film festivals.

The industry will continue to upgrade itself in infrastructure and technology, however we cannot shy away from creative traditions. The traditional animation, posing structuring, the golden rules of

January 2020

The Disruptive Companies to Watch 2019

Vrinda Sood CEO animation will always remain the same and will continue to guide and form the foundation of modern day animation and film making.

revenues have also shown a steady upward rise and we hope to continue to work hard and double the numbers.

The graph of growth since inception

The reason behind the company’s long-standing success

The company’s growth has been steady and it has been an upward graph. From a team of two in February 2014 they have now expanded to a team 40 in the last 5 years and are continuing to grow.

Similarly, Citrus Ink Studio’s total

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The main reason for our company’s long-standing success is that the team is bound to each other and the company by a common thread our love for animation. Vrinda Sood, CEO Says, “When we started in Delhi - we didn’t have leading industry personnel to start the company and to guide us through. I was fresh out of college for animation and so was my colleague. Together we were joined in by more animation loving

individuals and our passion for animation led to the growth of this beautiful company. We continue to live our dream by doing better and delivering an even better output each time and it is this commitment towards our job that we have found continued success.”

The Services Being in the animation industry does not leave you with any scope, but to upgrade yourself and embrace new technology. Where it is important for us to keep upgrading our infrastructure and software's it is also very critical for us to reduce our production time and effort for more effective and affordable outcomes. We continuously have to work around to figure out new ways of doing things that may require fewer manhours and machine time.

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Citrus Ink Studios Pvt. Ltd.’s forte is animation and VFX. They are committed to a very high-quality animation and VFX and they continually strive to deliver and match their quality to the animations available worldwide.

The team at Citrus Ink Studios Pvt. Ltd. think that they still need to work a lot in many areas, however they are happy that their quality of work is acknowledged wherever they exhibit show reel internationally. The quality of work definitely sets them apart from many other studios.

The key achievements

The only way to remain ahead in terms of our products and services is to remain consistent and deliver quality in the promised time. There is no other mantra for success. The differentiated output in good quality can resolve a lot of issues in the service industry, however coming up with your own IP which may be recognized again by the international audience will be a proud moment.

In this journey, she has learned a lot, how to deliver in extreme pressure, how to work with a small team and deliver the unthinkable.

The most important thing she has learned Is the micro and macromanagement of the business simultaneously, being an entrepreneur leaves with you little opportunity to delegate your responsibilities due to lack of resources to hire an HR to do the multiple tasks. At one point in business, she remembers working as the production coordination, CFO, accountant quality supervisor, etc. However, to reach where they are today being the most satisfying feeling. They have had some great releases in the last few years, garnering a tremendous response from the viewers and that makes it all worth it. Citrus Ink Studios’ Films for PVR, Paperboat, Hero, Honda, Arctic Fox, and some other international brands were well received and appreciated.

The professional experience

A Unique, creative-minded team

Vrinda has been able to establish a good connection with her clients, deliver the best to be able to have them come back to us without any hesitation. It has been great to be working with the best talent in the industry and help them realize their dreams while working together to achieve a common goal. The experience may have had many ups and downs, however all ups have taught us to be humble about our achievements and all the lows have pushed us to do better.

Giving an equal opportunity, respect, and creative freedom to the team has helped them a lot. They recognize each other’s passion for animation and the desire to do well and give their best - this is one thing which is common to all and hence easy to understand. By continuously doing better and working with different characters, environments and products without having any creative restriction have only brought the best out of each one.

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Constant vigilance is a strategy to fulfill an everlasting need to not get complacent. It’s important to be vigilant to not lose track once in a while and not get complacent while doing what we love to do and especially when we are doing it every day and earning a living out of it. It is also important to be vigilant of the environment in this competitive world.

Overwhelming client Experience For Citrus Ink Studios Pvt. Ltd., each client has been special and they have only grown with them.

There is a client in particular in America who really encouraged them to do better and he being from one of the best animation companies in the world has really taught them in the process and help them work on the finer nuances of the characters.

About the rat race in the market There is a rat race in the market, but only the best rat wins. You have to be the best and that’s the only way to stay ahead. To win the race it is not important to be noticed, important is running. And as Steve Jobs once said “We’re here to put a dent in the universe. Otherwise, why else even be here?” So put that dent and get noticed. Stay up with innovation and quality and you’ll be good.

January 2020

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IT Expanding Technology Reach one ERP. Since then, there have been more than 250 consultants produced by IT Champs in the past decade and a half, many of whom have moved into very high positions in various organizations across the globe.

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T Champs was founded in the year 2005 in Mysore, India by two technocrats, Rajesh & Prajakta Kutnikar, who had been working with large Organizations outside India for over a decade in the ERP Space. Rajesh Kutnikar, the founder & CEO worked for SAP as a Developer in the HR module and was instrumental in the

IT Champs soon got a partnership with SAP, initially as an extended business member and later on as a You must be the change you value-added reseller wish to see in the world. for SAP licenses. IT Champs has been proud to serve rollout of several Country versions several marquee customers like of HR solutions in the standard ABB, N. Ranga Rao & Sons of SAP system. He has been working Cycle Agarbathies fame, AT&S, with large consulting firms and a Bhoruka group of companies, then, big-5 firm in the US locally in Mysore and several other overseeing SAP implementations at customers globally like American large customers like Microsoft, University in Cairo, 31 Country Starbucks, Continental General locations of ABB, ONGC Videsh, Tires, Brown-Forman Corporation, Al-Muhaidib Group of companies J. Crew, Paccar and many more. in Saudi Arabia, Subex Limited, Manipal Global Education, to name Alumni of PESIT, Bangalore, a few.

Rajesh Kutnikar wanted to establish a SAP consulting firm in Antecedent Hurdles Mysore as he came across many The initial challenges faced haven’t bright minds graduating from topbeen very different from what most rated engineering colleges in entrepreneurs do. Convincing the Mysore forced to migrate to larger resources to join and that they can cities for lack of opportunities build a career by learning and locally. This was a small way of getting certified in SAP, convincing giving back to the native town of the banks for credit facility against Mysore by creating opportunities the inventory of software licenses for local talent to build a career in which are intangible assets, consulting in the World’s number convincing the prospects about the 28

investment required in buying the software to reap the benefits of enterprise-grade solutions, especially in conservative places like Mysore has been challenging.

However, with time, businesses soon realised that the adaption of a stable and standard solution to run their business is inevitable to survive, let alone stay ahead of the competition.

And the growth started…

There was a large SAP implementation and rollout being worked on by a multinational company. However, they weren't able to handle some complex requirements in Countries like Singapore and other APAC locations. SAP India, then referred them to CEO, Rajesh Kutnikar for expert consulting help. He traveled to Singapore and brought the rollout under complete control which impressed the customer very much and they entered into a direct contract with IT Champs. They also referred IT Champs to several other Country locations/branches which spurred rapid growth.

January 2020

The Disruptive Companies to Watch 2019

Rajesh Kutnikar Founder & CEO Also, once they did a couple of local implementations, those customers started referring to other customers which helped the company immensely.

The reason behind the longstanding success IT Champs’ customers and its commitment to them is the main reason behind the company’s longstanding success. Customers have always given repeat business apart from referrals to other customers.

They see value in the company’s deep understanding of the software and the industry best practices which they bring to the table based on decades of collective experience across industry verticals. IT Champs never compromises on the quality of deliverables which has helped to win the trust of customers.

Quality Offerings IT Champs has offices in Mysore and Bangalore where they offer the www.theenterpriseworld.com

following quality services • SAP license sales for both on premise and cloud-based products • SAP Academy offering SAP Authorised training and global certification for aspiring consultants • SAP Implementation and SLA based application maintenance and support services • SAP Unlock – system audit and assessments to unlock the full potential of the ERP use for customers to maximize their returns on investment • Managed solutions for the entire enterprise by integrating several different systems with a suite of industry-leading products as well as home-grown portals and solutions which makes it simple and seamless for the customer to focus on their core business rather than worry about IT Support for their business • End to end HR and payroll outsourced services with all statutory compliances for over 30

Countries across the globe.

IT Champs focuses on delivering value through end to end automation to customers so that they can operate with better efficiency. Company’s USP is, they first study the business processes and the manual activities performed across various departments and without any prejudice of fitting their process into standard products, they identify the gaps and then do a detailed analysis with a focus on automating manual processes, transactional entries, interfaces between various systems so that the errors are minimized and efficiencies are gained.

Mr Rajesh says, “We would like to grow to serve more customers globally. We have plans to further our presence in the middle east and Africa region through our partner network. Our ultimate objective is to put Mysore on the World map for quality of service and trust. We 29

are also aligning with a large organization with a presence in North America to offer our services in the USA and Canada.”

Based on long-standing experience with HR systems globally, they believe that they can take away the pains of dealing with mundane transactional processing and statutory compliances by providing a proven and effective solution at a very reasonable cost. This will enable the in-house HR teams to focus on providing more strategic value to their organization by streamlining recruitment processes, learning and development of the workforce for better productivity, and so forth.

People at IT Champs have invested all of their experience across the globe and the best practices they have gathered from the various projects executed in developing own Human Resource management product called iEmpPower. This is an easy to use employee portal with not only employee, manager and administrator self-service functionalities, but also enables employees to track and regularize their attendance and absence data, view their payslips and maintain their tax-saving investment data and so on.

Rajesh Kutnikar, the founder & CEO After completing a Bachelor’s in Engineering Degree from PESIT Bangalore, and a brief job stint as a developer in Integra Microsystems, Bangalore, he was selected as a part of a team to work for SAP as a Developer in the HR module. They were a team of 10 developers recruited from India amongst hundreds of applicants in the year

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1995 and were sent to Singapore and Germany for training since there was no presence of SAP in India. The team was responsible to build country versions of the HR module in the standard SAP system for the south-east Asian countries.

After a couple of years, he was promoted as quality coordinator for four Countries and was to relocate to Melbourne.

effectively to keep up the utilization as high as possible, managing relationships with customers and partner companies to get new leads and references, setting up of processes and internal controls, mentoring and developing leadership skills in managers, are all part of achievements in the past decade and a half.

In 1998, he got an opportunity to work on the consulting side which would give him an option to be client-facing. He moved to the US to take up this job. While in the US, he worked on several project implementations for clients like Continental General Tires, BrownForman Corporation, Microsoft, Starbucks, J. Crew, Cadence Design Systems, and others. While executing and managing these projects, he had an opportunity to be part of medium to large consulting organizations, one of which was a big 5 consulting firm.

The environment at the company IT Champs always strives to provide all to differentiate themselves from their competitors, small and large. They also work with the lifestyle constraints of the employees to provide flexibilities to manage their personal and professional time without compromising family and nonwork related responsibilities. They are always on the lookout for bettering the benefits and infrastructure provided to the employees to ensure that their time and focus can remain on the learning and work rather than other issues.

Mr Rajesh stated, “One book that I love to read over and over again is The Secret by Rhonda Byrne. One person whom I admire most is our Honourable Prime Minister, Mr. Narendra Modiji. He has shown the commitment to the development of our great nation with amazing grit and determination. There are many inspiring stories about rags to riches and business successes.

Some of the better ones I have come across are that of Warren Buffet, Steve Jobs, Jack Daniel, and that of Sri. Dhirubhai Ambani.”

The key achievements Steadily growing the number of customers, projects and competencies year on year.

Managing resources and skills

In any entrepreneurial journey, with so many factors playing on your mind, it is so easy to get caught up in day to day operational issues and it is very easy to lose track of your bigger goal. Hence, there is a need for constant vigilance, a regular process of introspection and sanity check of where we are headed and is that what we set out to do in the first place.

We need to always aim at bettering ourselves and keep improving the level of knowledge, service, efficiency and overall efficacy to stay ahead of the competition. We just need to keep things simple and straight forward to keep winning!

January 2020

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BUILT TO BREAK THROUGH Available in Men’s, Women’s, and kid’s

NAG

The Oran

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January 2020

Upshot Metros

GPUR

nge City

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N

agpur, a metro city in the state of Maharashtra is also known as ‘Orange City’. Nagpur is the thirdlargest city in Maharashtra after Mumbai and Pune. It is also called as the ‘Tiger Capital’ of India. The Gond dynasty established Nagpur and afterward the Bhosales of the Maratha Empire had assembled their kingdom.

Nagpur is also the winter capital of Maharashtra, and the fast developing and the third-largest city in the state. According to the 2011 census, the population of the city was 24 lakhs 5 thousand 421.

The geographical area of the city is the 13th largest among the country’s urban areas. Recently, Nagpur has been recognized as the cleanest city in India and the second greenest city. In 2002, the city of Nagpur completed 300 years of its founding.

Nagpur is the 13th largest city in India and 114th in the world. About half of the population of Nagpur speaks Marathi. This city is very famous for its oranges. Therefore, Nagpur is also called the city of oranges. Recently, Nagpur city has received the award for the ‘Cleanest and Most Beautiful City’ in the country.

With the increasing infrastructure and fast developments, Nagpur is set to be a metro city soon. The city of Nagpur was founded by the Gond state. Then he joined the Maratha Empire after King Bhonsle. In the 19th century, the British made Nagpur the capital of Madhya Pradesh and Berar.

Nagpur city is located in the state of Maharashtra in south-western India. Geographically it is located

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almost in the center of India. It was founded by the Gond King Bakht Buland in the early eighteenth century. Nagpur was a princely state of British India. Which, during Peshwa Bajirao I, Raghuji Bhonsle made his capital. After 1761 AD, Bhonsle of Nagpur woke up to rule it independently.

It came under British influence in 1817 AD. In 1854, Lord Dlhauji seized the princely state of Nagpur as heir to the King of Nagpur and made it part of the British Empire and auctioned the precious gems and ornaments of the dynasty there.

Presently, a fort and other bhavnadi of the reign of the Bhonsle dynasty are located in Nagpur. In 1861, it was made the capital of the Central Province, which remained until 1956 AD. After independence, the state reconstruction made Nagpur the capital of Maharashtra. Nagpur is a major center of nationalist associations. Nagpur is named from the Nag River. This river passes through the old Nagpur region.

There are a river and a serpent on the sign of the Nagpur Municipal Corporation. Nagpur is famous for oranges and is also known as Santra city. And due to the presence of a snake in Nagpur, Nagpur is named Nagpur.

Nagpur contributes a large amount in the economy of India. Infosys has started its facility’s construction in SEZ. AIR India also has its facility in SEZ constructed by Boeing.

Nagpur is also called as a northeastern Maharashtra’s IT hub.

Major IT giants like TCS, Tech Mahindra, HCL, Global Logic, Persistent Systems, Hexaware and etc. run their operations smoothly in various IT parks in the city.

The food sector in Nagpur has always been in talks worldwide as it is a home for many food brands.

An Indian world famous snacks company Haldiram’s is from Nagpur. An ice cream company named Dinshaws, a spices company Suruchi International are originated from Nagpur. Ayurvedic Products from India are helping the world for better health without any adulteration. Nagpur is a home for such big brands as Vicco and Baidyanath.

Nagpur is a place where all the communities with different languages, cultures, and traditions live together in a healthy and peaceful atmosphere. One should visit Nagpur to explore different geographical, economic and cultural aspects of India.

An economic hub of northeastern Maharashtra Nagpur city is world-famous for Oranges. Oranges from Nagpur and nearby areas get exported in many countries around the world. Being forefront in the business of oranges, Nagpur got its unique identity, The City of Oranges.

MIHAN the industrial sector in January 2020

Upshot Metros

Must Visit Places in Nagpur Navegaon Dam

After forests in Nagpur, Navegaon Dam is the most popular thing in Vidarbha. Kolu Patel Kohli is appreciated for building this dam.

The dam, which is more than 300 years old, has a sanctuary called 'Dr. Salim is a bird sanctuary.

Sitabuldi Fort

Ramtek

Sitabuldi Fort is an important monument in Nagpur city. This fort is one of the most important landmarks in the history of India.

This fort is in the middle of the double (twin) mountains. The fort was built by a British officer during the uprising of 1857. The fort is built on the memories of those who lost their lives in this revolt.

The fort of Ramtek is famous for the legend associated with it. As stated in the legend, Shri Ram along with his wife Sita and brother Laxman stayed in this place to rest.

This temple is more than six centuries old. Sitting here, Kalidas wrote his epic 'Meghdoot'.

Diksha Bhumi

Dragon Palace

Thousands of pilgrims and tourists visit the land every year for initiation. There is a Buddhist stupa that is 120 feet long. Hundreds of Dalit people have come to this place. He accepted Babasaheb Ambedkar as his leader and embraced Buddhism. This day is celebrated as 'Ashok Vijay Dashami'.

Dragon Palace is a large, iconic temple that covers 10 acres of land.

In this temple, a large statue of Lord Buddha is placed on the first floor of the hall. This temple is located in the satellite city of Nagpur, which is known as 'Comp Tea'. It is also known as the 'Lotus Temple'.

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35

MICRO PRECISION MASTER IN OIL LUBRICATION

SIDDHI PISE Managing Partner

L

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ubricators are one of most the essential elements in the manufacturing industry.

The use of the correct lubrication system helps to maximize the life of machinery.

They play a very important role in saving businesses money, time and manpower.

Managing Partner at Micro Precision, let’s get inspired by her entrepreneurial journey and discover more about Micro Precision.

Micro Precision Manufactures High-Pressure Oil Lubrication Systems for Sugar, Rubber, Forging, Petrochemical, and Heavy Engineering Industries.

Micro Precision was established in 1979. The day to day operations and management activities were handled by Mr. Sachin Pise, the Managing Partner.

In a talk with Siddhi Pise,

We have a full-fledged state of the

The Company • Tell us about the company.

January 2020

Interview with The Enterprise World art workshop to manufacture HighPressure Lubricators and other parts required. Our industrial shed is spread over 2,500 sq. ft. Micro Precision is located in Pune, Maharashtra.

We have a client base of over 200 Sugar factories, Rubber factories & Forging industries in India and abroad.

Due to the sad demise of my father, Mr. Sachin Pise in the year 2016, my mother Sneha Pise and I, Siddhi Pise have started handling the business.

• What were the initial challenges you faced?

Initially, there were many challenges faced. When the company was formed, we had a little capital so investing in some heavy equipment and machinery was a challenge.

The availability of skilled workers was another challenge.

In the early 90s, many sugar factories who had purchased our products were shut down due to their own reasons, indirectly affecting our future work with them.

• Which was that point that triggered the growth of the company?

When you want to maximize the return on investment, with efficient and targeted marketing you get those results.

With the upcoming technology, we started moving along with it, by investing in machines, doing inhouse research and development. www.theenterpriseworld.com

Happy customer’s acknowledgment and their maximizing word of mouth was a plus for us.

• What is the reason behind your company’s long-standing success?

Preserving the core competency and parallelly stimulate the progress in terms of change, renewal, improvement and the pursuit of your set goals.

Precision manufactures high pressure lubricators for Rubber Intermix, “Rubber Kneaders” Banbury mixing mills with the brand name “Oilube-R”.

These lubricators are capable of delivering less viscous oil (very thin) oil at the maximum pressure of 6,000 P.S.I. ensuring high life of dust stop seal / gland seal.

Another important factor that contributes to the company's success is to trusted and satisfied customers. And as said, perseverance is the key to success.

The Products/Services• What are the products/services the company focuses on? How are your services different from those in the market?

Lubrication represents the single largest opportunity in machines reliability.

Micro Precision make Lubricators guarantees proper lubrication to reduce the friction and abrasions caused by direct metal -to metal contact, transport heat generated by friction, guarantees long life of machines and precision bearings and prevents harmful rust and corrosions.

The pumping elements mounted on the lubricator can deliver variety of oils, less viscous oil like S.S. 16, Elasto 245 to high viscous oil like Elasto 760. The flow of oil/stroke is adjustable to give output of oil as per requirement.

Micro Precision manufactures a variety of Oil Lubrication Systems based on the different types of Industries with their different requirements related to the type of lubricants, oil viscosities, oil delivery and oil pressure.

For Rubber Industries, Micro 37

guaranteed oil delivery to the bearings increasing the life of bearings. These lubricators are also suitable for grease.

technology in terms of online marketing to increase product awareness, extending business networks • Is there any new addition to the list of products/services?

Anything exciting you would like to share?

Currently, Micro Precision is focusing on techniques to merge IT in the manufacturing world.

For Sugar Industries, Micro Precision is the leading manufacturer of Mill Roll Lubricators with the brand name “Oilube-D”. Lubricators are available in 2 different types i.e.

Motorized & Sprocket wheel chain driven. These lubricators have facility of fine control of oil from 0.00 cc/stroke to 0.1 cc/stroke.

These lubricators are suitable for Oliver, Vacuum filters, Roller Mills.

For Forging Industry, Micro Precision makes high Pressure Lubricators which are capable of delivering high viscous oils like Elasto 710, Gear oil 460 at high pressures of 1500 P.S.I. This gives 38

As per the customer’s requirements we also provide Control panel along with the lubricators.

Customization related to increased oil capacity is also done. We are known in this field for “Quality Products & Services”, examples include Interchangeability of the spares and proper heat treatment of the parts. Our products and services are trusted and well acknowledged by all our customers. We also undertake overhauling and repair of the lubricators, to increase the efficiency over the years.

As said, our products and services do stand out differently from other as we follow the customer centric and quality-oriented approach.

• How do you decide to take the company a step further in terms of your products/services?

In this changing world, we need to evolve as per the changing needs of the customer. At Micro Precision, we strive for continuous improvement. I believe that a continuous improvement approach is necessary to keep ahead of the game. Also, the use of digital

With the heterogeneous mix of Information Technology and manufacturing, we are working towards analysing the massive amount of manufacturing data to increase the efficiency of the manufacturer. Analytics has the potential to boost the manufacturing business and give a competitive edge in the marketplace.

About Leadership • Can you please brief us about your professional experience?

I have completed my Bachelors in Engineering (Computer Science) from MIT, Pune. After which I worked in Cognizant Technology Solutions as a Java developer for 2 years. I then perused my Masters in Information System from the University of Maryland Baltimore County, USA. Currently, I am the Managing Partner of Micro Precision.

As a managing partner, I have met and conversed with many people.

Every day you get to learn something new for them. Be it a shop floor staff, Chief Engineers or Upper Management.

• What are the key achievements of your entrepreneurial journey?

January 2020

Interview with The Enterprise World Coming from a Computer Science background, getting moulded into a completely different field was definitely challenging.

As we know, the mechanical industry is said to be a maledominated field. I had been undermined and have heard so many things like why do you want to handle machinery and get lubricants and grease all over you?

“It’s a man’s job to handle a core mechanical industry, it does not come naturally to women”.

• How do you look after your employees? What makes your team unique?

At work, I deal with the workforce, which is mainly men in their forties. But that has never been a problem.

It is very important that the workforce should be equally enthusiastic about their work.

More than an Entrepreneur

out.

• Can you tell us what your favourite book is? And your favourite part of the book (if any)?

Message to young girls!

Never Give up! Prioritize! Give equal importance to your professional and family life. Find time for yourself. Focus on what you really like, your passion, ambition, dream big.

Recently, I have read “The 7 Habits of Highly Effective People” by Stephen Covey and I have learned a lot from it. It is an inspiring and very positive book and one of my favourites.

• One person, who you admire the most?

My father, Sachin Pise. I admire him the most. He rightfully balanced his personal and professional life. He has given us so many life lessons that I still look up to and cherish every day. Even though he is not with us, the positivity and his strength will always be with us. In a true sense, he is the backbone of our company and family.

What I follow is transparency in communication and I also ask them their views or ideas and inputs to promote continuous learning for them as well as for myself.

• Whose business story do you find the most inspiring?

I have learned that we should trust our team but have regular checks and accountability.

• Which is the most inspiring quote you have read?

• Is there any special experience with your clients you would like to highlight?

So, we have an esteemed client from Malaysia who flew to India for a business trip in 2015. He had visited our factory and he was so impressed with the quality of lubricators and its functioning that he purchased 5 units of lubricators in just one go. www.theenterpriseworld.com

I also encourage girls and young women to challenge maledomination wherever it occurs. Just because a particular space has historically been occupied by men does not mean it should remain that way. With awareness and a little cheerleading, young women can become more confident participants in any male-dominated space.

I find Mr. Ratan Tata’s business story inspiring.

“However difficult life may seem, there is always something you can do and succeed at” • It’s a rat-race out there. How do you cope with that?

Understand what you really want to achieve, set our priorities and work towards your goal.

Just don’t follow the crowd.

Explore the ways were others turn 39

Necurity Solutions A Cyber Security Company

Ishwar Prasad Bhat Founder

C

yber protection is essential because without any understanding or consideration of the issue you’re ready to be attacked. it is able to not happen now, or next week, however eventually you will be breached and you will deal with the fallout. In reality, in the last few years, cybercrime has grown at this type of speedy rate it is now an issue all businesses should constantly be monitoring and handling.

Cybersecurity is a wide term and entails everything from the security

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of the top government assets to any private records. This consists of your personal electronic devices including laptops, mobiles, tablets, and so on. We may be unaware of the information, but it may contain certain information that the hackers and the cybercriminals would love access to. this will contain other people’s phone numbers, email addresses, their names and birthdates, and all the personal information. A hacker then can input malware in their system by using your name.

Necurity Solutions, a cyber-

January 2020

Interview with The Enterprise World

In a talk with Mr. Ishwar Prasad Bhat, let’s discover the business landscape of cybersecurity and its quality offerings.

• Tell us about the company.

Necurity solutions, a Cyber Security company with a vision to make information technology an asset in business sustenance and expansion across the industry through affordable and innovative security solutions. We do Vulnerability assessment, Penetration testing including web and network, Red teaming. We make sure that the organization’s infrastructure is safe and secure from all kinds of attacks. We always believe “To catch a thief, think like a thief”. “To be protected from hackers, have ethical hackers”. We provide Cyber Security protection in an ethical Hackers way.

• What were the initial challenges you faced?

Initially, it was difficult to make industries understand why Cyber Security protection is much needed.

Many did not understand the difference between an IT team and a Cyber Team.

www.theenterpriseworld.com

• Which was that point that triggered the growth of the company?

When the industry understood that Cyber Security protection is important, that’s where our growth started, since our services are unique and we provide real protection in an Ethical Hacker’s way.

• What is the reason behind your company’s long-standing success?

Our dedication and passion for protecting the organization from all the Cyber-attacks. We have a great team that can find out the vulnerabilities that cannot be found by any industry available software.

Customers trust us, we deliver with utmost dedication.

• What are the products/services the company focuses on? How are your services different from those in the market?

We provide Red Teaming, Vulnerability Assessments, and Penetration testing. We always believe that “To catch a thief, think like a thief”. “To be protected from hackers, have ethical hackers”.

Hackers are not software or computers. They are human minds who have a unique methodology to hack into the system. We use Ethical Hackers to provide real security from all kinds of Cyberattacks.

‘‘

security solution company founded by 2016, Mr. Ishwar Prasad Bhat with the mission, “to make information technology an asset in business expansion across the industry through affordable and innovative security solutions”.

ETHICAL HACKERS ARE NOT MADE, THEY ARE BORN

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Our main services are 1. Web Application Security Assessment 2. Network Penetration Testing 3. Mobile Application Penetration Testing 4. Red Teaming & Enterprise Security

my remarkable achievements in the field of cybersecurity by AKKINENI FOUNDATION OF USA. I was also awarded Entrepreneurs of the Year Awards

by Entrepreneurs Council of India for my remarkable achievements in the field of Cyber Security.

• Is there any new addition to the list of products/services?

Anything exciting you would like to share?

• How do you look after your employees? What makes your team unique?

The technology world is at the cusp. To be ready to deal with the change we are working on an exclusive product on Cyber Security, which we would like to release by 2020.

• What do you think are the responsibilities of an entrepreneur?

We always make sure our employees are happy and have a great passion for Cyber. We have a great team of OSCP certified Cyber experts who make sure the cybersecurity of our client’s products and infra are 100% secure.

• Can you tell us what your favourite book is?

As an entrepreneur, it is extremely important to take the company in the right direction thus benefitting society.

I always prefer reading books to spending quality time. From many books that I have read, “Business Adventures” - by John Brooks is my favourite one.

• Can you please brief us about your professional experience?

• One person, who you admire the most?

I am a Certified Ethical Hacker and Certified Information Security Expert. I am known for finding a serious vulnerability in eBay that allowed hackers to purchase anything for one rupee. The record about the vulnerability is available in Google as the “eBay One Rupee Vulnerability”. I am currently listed in more than 20+ companies’ prestigious Hall of fame which includes eBay, AT&T, Blackberry and many…. I was also awarded more than 1000$ from companies like Shopify, Uber for reporting Multiple vulnerabilities in their system. I have been awarded “VINUTNA RATNA AWARD” for

Jack Ma, the founder of Alibaba has always been a source of motivation for me. I admire him the most.

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• Whose business story do you find the most inspiring?

Sundar Pichai, who recently became CEO of Google parent company Alphabet Inc. He is a mastermind behind Google growth worldwide.

world of technology, it is extremely important that you are vigilant.

• It’s a rat-race out there. How do you cope with that?

Every day is a learning for me. I keep updating myself with all the latest tech news and code that are out there in the market. I am a CEO by morning and Cyber expert by night.

Awards and Recognitions Ishwar Prasad Bhat Popularly known for his finding a serious vulnerability in eBay that allowed hackers to purchase anything for one rupee. The record about the vulnerability is available with Google search as “eBay One Rupee Vulnerability”. ♦ “Entrepreneur of The Year 2016” Award by Entrepreneurs Council of India ♦ “VINUTNA RATNA AWARD” for my remarkable achievements in the field of cybersecurity by AKKINENI FOUNDATION OF USA. ♦ Speaker and Panellist at FICCI (Federation of India Chamber of Commerce & Industry) ♦ National Technical Committee member at National Cyber Security and Safety Standards. ♦ Winner of Bug Bounty Programs of Uber, Shopify and was awarded more than 2000$ ♦ Speaker at National Information Security Summit and Hackers Day Conference

• Constant vigilance- a need or a strategy? Please share your views.

It is indeed a need. In the changing January 2020

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The Ch

DISR T

his is a world where truly change is the only constant, and seldom this challenge of disruptive change is pretty hard for the big organizations to adapt to. Often very few companies are able to innovate successfully. The needs of the market change day in and day out, and it will continue to do so. With such recurring changes, the business managements will have to ďŹ nd new ways to adapt to these.

What exactly is this disruptive change then?

Disruptive change can be deďŹ ned as a change that is not localized and becomes irreversible eventually.

This is the kind of change that 44

January 2020

hallenge of

RUPTIVE affects a portion of the industry.

Disruptive changes can be a result of the market trends that also cause a shift in the production that fit the customer demands. The best example of this is the introduction of the mobile phones. Mobile phones were introduced to replace the regular analogue phones. The first mobile phones had poor sound quality and were also expensive.

With time, better phones came out in the market, innovations made way for better phones, or what we call today the ‘smart phones’.

early which allows the managers of businesses to deal with them, although, sometimes the change is not clear until the very last moment.

Some of the common indicators for a disruptive change can be• Changes in government policies and regulations • Market availability of the products • Vast customer dissatisfaction • The public sentiments,

how well do they deal with the change and adapt to it. Some businesses get swallowed in during the process, while there are some businesses that emerge quite big.

After all, the consequences of a change depend completely upon how people decide to take it. Some people try to ignore the situation and decide to do nothing about it, while some people play smart and minimize the disruption a change has caused by adopting to it as quickly possible.

Dealing with a disruptive change is not as hard as it may seem. You just need to have a proper market analysis and also the analysis of the enterprise as a whole. As a business manager you need to understand the trend of the market and also the nature of the challenge. The next step is accepting the challenge and exploring new possibilities.

To explore the new possibilities you need to consider the past and present trends to take into consideration the future possibilities. As the changes in the industries are ever-changing, changes in the market trends are inevitable. And for the business to succeed, it is the responsibility of the managers to identify the change indicators the earliest and be prepared to deal with it all.

And many more of such.

It is evident that the challenge of disruptive change suffers lower performances initially in the mainstream market. The indicators of a disruptive change can be seen www.theenterpriseworld.com

This challenge of disruptive change can impact many companies and its effects depend on the preparedness of the companies,

Change will neither knock you on the door, nor will it give you a second chance. It is better that we be prepared. And as it goes, precaution is better than cure!

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A perfect platform to explore, learn and build InceptionRobolab Technologies is a venture by graduates from the prestigious College of Engineering Pune (COEP) and is incubated by the BHAU Institute of Innovation Entrepreneurship and Leadership (BIEL) which is the incubation centre of the College of Engineering Pune.

With the rigorous efforts of its cofounders, Robolab Technologies is in an attempt to transform the educational facilities in the country and to provide the students to nurture their skills and talent and also to create employment for the youth.

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Robolab is a technology driven company, with their current offerings in the educational and industrial sector. Robolab visualizes the ideas of their clients and their research and development effects. With their focus on the prime objective, the delivery of highest quality solutions to their clients at optimal costs by adopting the most relevant and advanced technologies, Robolab is providing cutting robots edge solutions to its clients today.

“

W

ho doesn’t love robots?

Students today are keen on learning robotics, and one can see many engineering students taking up robotics. It is also because robotics today has evolved tremendously, and so is the scope for it. And Pratik Deshmukh, Ajit Pawar and Amol Gulhane recognised this and started the venture of Robolab Technologies.

Instead of taking up lucrative jobs, the founders chose to start a company. Having worked in the Robotics field for four years of their Engineering and being associated with the Robotics and Automation Laboratory- Robot Study Circle in COEP, Robolab Technologies was bound to happen.

Having worked on a variety of projects, participating in various types of competitions and securing laurels for the Alma Mater at all levels, the founders decided to continue with the same zeal and impart the knowledge to the newcomers and other students. The idea was finalized when they came across a survey regarding the “Research and Development

Facilities and Center of Excellences in India” by a reputed agency in India.

What is Robolab?

Robolab is your very own, on campus, Centre of Excellence in Robotics, Internet of Things (IoT), Rapid Prototyping and Industrial Automation, tailor-made for you. It is an advanced, state of the art platform to explore, learn and build robots and related technologies. We provide innovative and interactive training by experts consistent with the latest curricula and the industry requirements. This empowers the trainees to successfully run the lab for the benefit of the larger group of students. Robolab is a perfect platform for its users to learn, build and share their ideas.

Their ServicesProduct Features: • Advanced state of the art technical research facility within campus • Hands on practical experience along with required theory • Consolidation of concepts • Industry- institute Interaction • Standard guidelines and essentials • Superior quality and Advanced robot study platforms • Training by Industry Experts • Affordable excellence with Quick Return on Investment January 2020

The Disruptive Companies to Watch 2019

Amol Ashok Gulhane

Main Products/Services For Colleges and Research and Development Centers • Center Of Excellence in Robotics (COE-R) • Center Of Excellence in Internet of Things (COE-IoT) • Center Of Excellence in Artificial Intelligence (COE-AI) • Center Of Excellence in Mechatronics (COE-M) • Center Of Excellence in Industry 4.0 (COE-I4.0) • Center Of Excellence in Rapid Prototyping and Scanning (COERPS) • Center Of Excellence in Pneumatics Technology (COE-PT) • Center Of Excellence in Vacuum Technology(COE-VT) • Center Of Excellence in Industrial Automation(COE-IA) • Faculty Development Programs (FDP) • Research and Development (R&D) • Consulting, Guidance, Mentorship For Schools • Atal Tinkering Lab • Do it yourself (DIY) Lab • Robotics Lab • Internet of Things (IoT) Lab www.theenterpriseworld.com

Pratik Pravin Deshmukh

• Artificial Intelligence (AI) Lab • Rapid Prototyping Lab For Industries, Defense and Research Organizations • Research and Development Consulting • Product Development About the Team Amol Ashok Gulhane Director and Chief Executive Officer Education Bachelor of Technology in Electronics and Telecommunication Engineering from Government College of Engineering Pune (COEP), Pune, Executive Management Development Program from Indian Institute of Management, Lucknow (IIML).

Born and brought up in Yavatmal District of Maharashtra state, Amol Gulhane is the Co-Founder and CEO of Robolab Technologies. He is a first generation entrepreneur and a Roboticist Shaping the Best Robotics and Automation Company. A roboticist, Amol has deep experience of designing and manufacturing complex and task

Ajit Balaji Pawar

specific industrial robots. He has a profound knowledge of educational and defence robots and is specialized in digital image processing, embedded programming, design analysis and optimization. With his entrepreneurial, management and technical skills and being an accomplished sports-person, he implements his unique ways to motivate the entire team and get the best out of people.

Pratik Pravin Deshmukh Director Education Bachelor of Technology in Electronics and Telecommunication Engineering from Government College of Engineering Pune (COEP), Pune His right mix of technology and business skills forms a unique blend and comes in as a great positive feature to an innovative company. He has earned experience in technology consulting & solutions in the area of business analytics, analysis and consulting space. He is well versed in executing technology projects and has deep knowledge on various 47

industry methodologies. He comes with unique ideas of working with large corporations majorly in the space of sales & marketing domains. With business development background and technical education, he has a fitting understanding on extensive areas of sciences. He is the recipient of the National Entrepreneurship Award given by Ministry of Skill Development and Entrepreneurship (MSDE), Government of India, Young Achievers Award (SIDBI).

experience of working with large corporations majorly in the space of technology and operations domains. His experience in management and business operations is an asset for our company.

Ajit Balaji Pawar Chief Operating Officer

Robolab’s Awards and Recognitions include• National Entrepreneurship Award Winner 2018, Ministry of Skill Development and Entrepreneurship (MSDE), Government of India • Recipient of Young MSE Achiever Award by Small Industries Development Bank of India (SIDBI) and The Economic Times 2018 • Chosen for the Startup India Initiative, Department for Promotion of Industry and Internal Trade , Government of India • Best ICT Start-Up in India by Ministry of Electronics and Information Technology (MeitY), Government of India, ASSOCHAM and ERICSSON • Best Startup award in the field of Artificial Intelligence Innovation Domain in Education and Industry

by MITSOT, ITU, The IET • StartUp of the Year Under Future Education category at World StartUp Expo 2016 , Bengaluru • Winner of the HOT100 Startup Award by CORE • Top50 Ed-Startups in India that will redefine the education system

by SCOONEWS media • Top25 Tech Companies in India

by Insights Success Media • Best startup to work for in the year 2017 by The Economic Times

Education Bachelor of Technology in Mechanical Engineering from Government College of Engineering Pune (COEP), Pune Ajit is immensely passionate about Robotics right from his graduate studies, earned expertise in design & development of robots. He took part in many national & international robotics events and has won laurels for his Alma Mater COEP. His knowledge in product design and his way of approach to product development is commendable. He has deep experience in 3d CAD modelling, simulation, animation and analysis of the products. He has set a high standard of excellence in the areas of running high growth operations, affecting successful deployments and executing profitable integration. His exceptional people skills and sincerity have been instrumental in building an innovative enterprise.

He is an expert in executing technology projects and has deep knowledge of the industry working methodologies. He comes with an 48

He is the recipient of the National Entrepreneurship Award given by Ministry of Skill Development and Entrepreneurship (MSDE), Government of India and Young Achievers Award (SIDBI).

• Top Innovators in India who changed the Startup world by Insights Success Media • Most Innovative Company in Artificial Intelligence and Robotics Space amongst Indian Startups by Insights Success Media • Robolab Technologies CoFounder and Director, Amol Gulhane awarded with Youth Inspirator Award by Sakaal • Robolab Technologies CoFounder and Director, Amol Gulhane awarded with South India's Best of 40 under 40 Startup Entrepreneurs

by The New Indian Express • Top50 Manufacturing Innovative Leaders by World Innovation Congress • Awarded with Young Super Achiever 30 under 30 title by Hindustan Times • Part of the Delegation from Government of India to Singapore for “Business and Innovation Summit”

January 2020

Tardid Technologies An Innovative AI Company

A

rtificial Intelligence is the most needful thing that helps to boost up productivity that reflects the growth of the business. With deploying the right AI technology, businesses can save time as well as money, outputs from cognitive technology helps businesses to make faster decisions.

The Company

Tardid is an Artificial Intelligence Product Company, which is continuously changing the way, everyone perceived Artificial Intelligence. TARDID built BRAINBOX, is an Industry Specific Artificial Intelligence Platform for Shipping, Aviation, We can't solve problems Railways, Wind by using the same kind Farms, Oil & Gas of thinking we used when we (upstream & created them.” - Albert Einstein midstream), Original Equipment Manufacturers and Government Entities.

Brainbox Tardid is a unique organization helps enterprises to proactively based in Bangalore, which gains understand assets (machine & insights from academia, structure) health conditions & researchers, industry, and domain performance by leveraging experts to tackle today’s and Machine Learning and Cognitive tomorrow’s challenges effectively.

Computing to reduce unplanned The Tardid think-tank group provides companies, academia, and downtime, compensations, demurrages. It further helps in government entities, the improving decision making and opportunity to know how Artificial return-on-investment by 10 times.

Intelligence Technology and Brainbox can enhance their At Tardid, they strive to be one of success. the premier organizations were top researchers and domain experts Behind the massive growth of would like to work, further, they Tardid, the master brain is Mr. promote women in IT and science, Niladri Dutta, CEO. Tardid and help drive India’s Innovation ensures Process OEMs can get the Agenda. first-hand experience of innovative intelligent prototypes of their At Tardid, Business Meets the machines.

Future, And Innovation Meets the Market

“

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The Initial Challenges The initial challenges were many starting with: • Keeping the company bootstrapped until the product was ready, • Educating the customers of the benefits of AI in heavy industries, how it can make a difference to their unplanned downtime • Getting investment in an R&D company from Indian investors • Headhunting for the right talent to create the right team • Keeping the cost to a minimum • And most importantly to keep the patience & motivation when things didn’t go as planned Triggering Point for the growth of the Company Completing and demonstrating that structural health & machine health can be predicted by an autonomous system. They did this for a naval vessel which is one of the most complex systems in a difficult operating environment. Tardid had no looking back from thereon.

The unrelated hard work of the entire team is the only reason for their long-standing success. The belief of Tardid’s investors gave them the courage to push themselves further in the journey of building a robust and very unique AI platform. Tardid’s vision and January 2020

The Disruptive Companies to Watch 2019

Niladri Dutta CEO razor-sharp focus of taking the team together in converting ideas from drawing board to reality kept them humble and allowed to achieve the success which they are witnessing today.

The Quality Offerings Tardid from day one has focussed on providing an Artificial Intelligence Platform, specifically, for the Heavy Industries. They have two distinct segments of offerings: Structural Health & Machine Health Management of Industrial assets ranging from Ships, Cement Mills, Oil & Gas pipelines, motors, pumps, LPG cylinders, etc.

In today’s world, almost every other company is working in the space of AI but what makes Tardid stand out is how they use Physics aware models to solve real problems involving the assets’ health. Tardid provides a www.theenterpriseworld.com

prescriptive maintenance decision support system using scientific knowledge-based.

In simple terms, Tardid is helping the industries to transition from systematic casual analysis (read human intuition based outcomes) to a Scientific knowledge-based approach, which ensures the decision taken is precise and the best option available.

At Tardid, they have made a product that is vertical and horizontally scalable. They have stayed focused on offerings of AIbased SHM & MHM, however, they have been exploring various use cases for the same. Tardid started with one industry and have been gradually exploring other industries one at a time.

About Entrepreneurship As an Entrepreneur, the most

important responsibility one has, to ensure to be able to pay salaries on time to our employees. Mr. Dutta says this as their team joined with faith and belief in the idea and most of them at much lower salaries than what they can get in other companies. Money may not be the best motivator but not having to worry about money come in the account on-time month on month ensures they can mentally give their best towards the organization.

Entrepreneurship is a demanding space; it is all about balancing the responsibilities on the tight rope of dreams.

Vigilance is a must need. Vigilance isn't intrusion of privacy; it is about being proactively aware of any untoward situation. We can avoid major catastrophes if one is vigilant. From Tardid’s perspective, if we are vigilant towards our industrial assets, we can avoid unplanned downtime, it will help 51

towards Health, Safety and Environmental compliance and most importantly it can save lives of both humans and machines.

The professional experience Mr. Dutta has been in the industry for over the past 25 years. He was involved in the development and deployment of telecom protocol stacks in the USA during my start of a career. He eventually moved into OSS BSS Stacks for transactional business for Telecom Industry, helping companies build products as per the global market demands and needs. Over the years he graduated to business leadership positions, handling both technology/product developments and market development globally.

The Key Achievements As an Entrepreneur, He feels his best achievement is that he has been able to develop a very strong and committed team, who are dedicated, trustworthy, dependable and most importantly willing to take their responsibilities towards the organization as their ownership.

A team that is like a very big family, working towards a common goal of achieving excellence beyond comparison. Tardid has also achieved, its share of recognition from various organizations, some of the key ones are listed as under: • ABP News & Brand Excellence “Excellence in Engineering, Research & Development Science 2019” • ABP News & Brand Excellence “Emerging Brand Award 2019” • Certificate of Recognition, Tardid Technologies Pvt Ltd, has been selected as FINALIST for

52

presentation & POC Demonstration of proposed innovation for the Defence India Start-up Challenge 2 titled, “Detection of Anomaly in Aircraft Air Trajectory” • OSHAI HSE&E Innovative Startup Product Gold Award, OSHAI • Finalist Open Innovation Contest, NTT Data 7.0 • Top 25 EmergeTech Company, Vizag FinTech Fest 2018 • Part of Aerospace & Defense Organizations in India under Trailblazers 2019 which unveiled at AeroIndia 2019 The Team Employees are the biggest asset of Tardid. It is a humble organization with no frills as bigger counterparts, but they do take care of employees by enabling them with knowledge and experience in a very niche area.

On the first day of joining, they promise their employees that they don’t guarantee them lifetime employment with Tardid but will make them employable for the rest of their lifetime, if they choose to grow out of Tardid in future.

Tardid’s team is truly unique, where most of the members are Ph.D. and M. Tech, who has joined them out of their passion for Technology. Almost all team members are headhunted and are given the task in their area of interest. Mr. Dutta said, “one of our key members left his comfortable job in Norway to pursue his passion with Tardid. The energy of our team keeps us pushing ourselves even further to achieve better and bigger success for Tardid.”

Mr. Dutta Says that “For Tardid, every client has been unique and an experience in itself, however, I would like to highlight our experience with the defense. The first time we were on the asset, it felt intimidating by the sheer size of the asset and complexity involved in providing the desired results. We knew if we could meet the military standard, the commercial line of business becomes smooth thereon. Thus with a lot of courage, we started working. On successful completion, the entire landscape changed for us. We had managed to get success with one of the most difficult customers in the most tiring environment, it gave us a belief, that yes we can and there has been no looking back since then.”

The Rat Race in The Market Tardid chooses to be in a place where the rat race hasn't started yet.

So there are many AI focussed companies but very few are focusing on the heavy industries, moreover, even if someone starts today, it takes a while in these industries to provide a solution.

Surely, in few years Tardid will have “me-too” companies claiming to be similar to what they are today, but Tardid believes that there will be space for everyone. So Tardid keeps themselves focussed on what they have to achieve, and let others bother about the race to catch them up.

Client Experiences

January 2020

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January 2020

1. REBO Plastic-Saving Smart Bottle This smart bottle measures your water intake and plastic savings over time with flight sensors. You can then track your hydration and plastic collection through the REBO app. Using this bottle, you can remove about 1000 plastic bottles from your personal use each year, and you can fund the collection to get as much as plastic bottles from places like the Philippines, Haiti, and Indonesia.

The REBO also helps reduce poverty in the region by offering plastic collectors a premium rate. If you want to work well with your water intake and want to do well in the process, Rebo Smart Bottle is for you.

2. PAWNIX noise-cancelling headset Emma Brands has a dog with her PAWNIX noise-cancelling headset for your furry friend. This comfortable hat uses sound-cancelling technology and Bluetooth to prevent stress-inducing noise.

If you know that a storm is approaching, or if it’s time to fire outside, you can easily put this cap on your dog to stay calm. Most pet items are comforting, but they don’t really stop the tension.

The dog hat is made from stretch four-way fabric and will stay on your pet.

3. Lugabug Child Travel Chair It gets difficult to travel with heavy luggage and kids. Most of the time people get panic while carrying heavy luggage and kids and ruin their vacations. Here is the solution for this. The Lugabug Child Travel Chair helps you to travel easily.

This unique travel system for kids helps them see the world without tiring them out.

Attaching to your rolling suitcase, the Lugabug lifts your child’s feet and cradles them in a comfortable position. When you stop rolling and move your bag upright, they can easily stand to exit the chair. Likewise, Lugabug is equipped with a secure strap to keep your child safe. With a weight limit of 50 lbs.

4. ENERCAMP E1 Portable Smart Power Station This portable power station charges your devices wherever you are. Going out into the wilderness will give you the freedom you need. But in the event of an emergency, you will have a smart power bank. With a 70,000-mAh capacity, this portable power station optimizes for charging on any device. In addition, this camping power station offers three ports to charge your phone and other essential device charges.

GADGETS www.theenterpriseworld.com

ON THE

GO 55

Senaxus Brightening The Future

“

IF YOU WANT TO WALK FAST, WALK ALONE. BUT, IF YOU WANT TO WALK FAR, WALK TOGETHER

- RATAN TATA

S

ynonymous with innovative solutions, Senaxus under the hegemony of two college friends, Vikas Owdhbal and Rajesh Kumar Budia, commenced its operations with a humble seed funding, and it has grown by leaps and bounds doubling its size year after year and now it aspires to be around Rs.90 Million by the end of this year and around Rs.1000 Million by 2025.

In a talk with Mr Vikas Owdhbal Co-Founder and Director at Senaxus, let’s get inspired by their success story and let’s discover what they offer to their valuable customers.

1. Tell us about the company.

Senaxus entered the market five years back. Although the planning 56

for this venture was initiated in 2010, the founding directors took some time to come out of their comfort Zones and establish this organization.

Purpose-built to serve the myriads need of the modern market, Senaxus Technologies is acing it; they are excelling at delivering turnkey solutions for complete SITC (Supply, Installation, Testing, and Commissioning) of all Solar Solutions, LED Lighting, Electrical Solutions, and Security Solution domain.

2. What were the initial challenges you faced?

The major roadblocks were funding, team building, finding the right OEMs and customers. As we were a new entrant in the already crowded market, people were a little sceptical about working with us. But, with the passage of time, we gained the confidence of clients as well as our suppliers. Today, we are associated with the biggest of the names in the Medical, Education, Hospitality, Pharma and manufacturing sectors.

3. Which was that point that triggered the growth of the company?

Initially, we were more focused on selling and providing after-sales support ONLY for the offered products by us. But, we realized

that the end client needed someone who could take care of his entire project from start to finish. This gave us a new thought and direction and we started providing Integrated End to End Solutions to all our prized customers. We started working as a consultant to our clients right from the conceptual stage to designing to execution and providing after-sales support to our clients. This propelled our growth and gave us an edge over our competitors.

4. How have the company graphs changed since the foundation?

Commenced its operations with a humble seed funding, the company has grown by leaps and bounds doubling its size year after year.

When we started our operations, the first year’s revenue was around Rs.5 Million, which scaled up to Rs.15 Million in the second year and Rs.30 Million in the third year.

Currently growing at a CAGR of 100 percent, we aspire to be around Rs.90 Million by the end of this year and around Rs.1000 Million by 2025.

5. What is the reason behind your company’s long-standing success?

Perseverance and a never give up attitude is what keeps us floating.

We sail through rough waters by backing ourselves and the entire team very strongly. Adverse situations push us to do better.

Moreover, we have a diligent team of young Engineers & Technicians who have been associated with us for over 5 years now. They work tirelessly to achieve common company goals.

6. What are the products/services the company focuses on? How January 2020

Interview with The Enterprise World

“

Vikas Owdhbal

Co-Founder and Director

NEVER GIVE UP, TODAY IS HARD, TOMORROW WILL BE WORSE BUT THE DAY AFTER TOMORROW WILL BE SUNSHINE - JACK MA

are your services different from those in the market?

Senaxus Technologies Private Limited (STPL) offers quality, comprehensive & end-to-end solutions in Power Management, Solar Solutions, LED Lighting and Complete Security Solution domains with utmost gravity on 24x7x365 after-sale services, and thus allowing its customers to sit back and relax during the installation, along the warranty period and even after the warranty period. In other words, with STPL, the commitment only gets bigger post product installation in Power management vertical, we are handling product solutions like ONLINE UPS systems from 1 KVA to 5000 KVA Capacities, Grid Connected Solar Power Plants and LED Lighting Solutions. In the security domain, we are majorly www.theenterpriseworld.com

into designing and execution of IP & HD CCTV solutions for small to large scale clients.

7. How do you decide to take the company a step further in terms of your products/services?

We aspire to be a customer-centric company. We believe in becoming a consultant to all our prized customers. We want to build a platform where our Engineers work with our client’s Engineers as a team to get the best result for the products and solutions which we are designing and executing.

Senaxus is also busy designing some new product lines based on IoT (Internet of Things) and AI (Artificial Intelligence). They plan to launch a Home Automation product line based on IoT by early 2020.

8. Is there any new addition to the list of products/services?

Senaxus is also busy designing some new product lines based on IoT (Internet of Things) and AI (Artificial Intelligence). They plan to launch a Home Automation product line based on IoT by early 2020. All these products will be plug and play type and will be operated through a Mobile App on your smartphone. You can virtually control all your House / Office Electrical equipment, doors, curtains and just everything by just a touch on your Smart Phone from anywhere in the world.

9. What do you think are the responsibilities of an entrepreneur?

Well, I do firmly believe that entrepreneurship is a great responsibility. An entrepreneur is 57

responsible not only for the external customers but also for his internal customers within his organization.

An entrepreneur should never lie or over-commit to its clients for getting business. A good entrepreneur fulfils all its promises and is willing to go further than usual to get customer satisfaction and loyalty.

10. Can you please brief us about your professional experience?

Well, I am a seasoned marketing professional having over 20 years of rich experience in the corporate world, I live in Delhi with my family of five including my father (a Retd. Senior Railway Officer), two adorable kids and wife. I am an Engineering Graduate in Electronics & Telecommunication and possess a Master’s degree in Business Administration. I was heading all India key positions for almost 10 years in an MNC in my last assignment, handling Power management products and solutions. I handle the Marketing, Business Development, customer support portfolios & strategic tieups in Senaxus.

11. What are the key achievements of your entrepreneurial journey?

We have been working mostly on integrated projects which is our strong zone. Our service desk is always available to them for any kind of Onsite or offsite support.

Here is the list of major milestones won by the company: • Senaxus is currently an ISO 9001, MNRE, MSME & DIPP certified company.

• It was rated as one of the “10 Most Promising Security companies in India in 2017” by 58

Silicon India Magazine.

• Senaxus was featured as one of the “10 Most Admired Electronic Security companies in India in 2018” by Insight Success Magazine.

• The company was listed as one of the “The Top 30 Inspiring Entrepreneurs to watch in India in 2018” in Insight Success Magazine.

Tata. I am a great admirer of his work. I have been closely following him since my childhood!! His Book “THE WIT & WISDOM OF RATAN TATA” is a masterpiece.

This book contains his simplicity, his determination, his defining moments, his generosity, his learning curve, his humility, and his intellectual curiosity.

12. How do you look after your employees? What makes your team unique?

Senaxus Technologies Pvt. Limited is a very young and dynamic company. We are a team of young Engineers, Technicians and Management graduates. We have a very open and unique work culture.

We have no bosses, only colleagues. We all respect each other's points of view and suggestions. We work cohesively as a family with only one aim “CUSTOMER SATISFACTION”.

15. One person, who you admire the most?

I admire Mr. Ratan Tata; he is the true inspiration for every entrepreneur.

13. Is there any special experience with your clients you would like to highlight?

Of late, most of our existing clients and even new prospective clients have started taking us as a very strong contender even for doing large scale integrated projects. The project values are as high as INR 35 - 40 Crores! They do consider us as their partners and consultants rather than a mere supplier. Our work has been appreciated by large business houses like Mankind Pharma Limited, Max Healthcare, Ansals, Radisson Blu Hotels, Trident Group, Vihan Network Limited, Barmalt Malting Limited and many others.

16. Whose business story do you find the most inspiring?

Mr. Jack Ma – Former Executive Chairman of Alibaba Group.

17. Constant vigilance- a need or a strategy?

I think Constant vigilance is a bit of need as well as a strategy too. In this dynamic world where cybersecurity & electronic security are the two major threats for any organization. Gone are the days when just putting a firewall used to be good enough for an IT Manager at an organization 18. It’s a rat-race out there. How do you cope with that?

Yeah, definitely there is a big Rat race going on there. Even people and organizations are doing everything and anything to secure Businesses from the clients. At, Senaxus Technologies. we try to differentiate ourselves by offering value for money to all our clients rather than just Prices.

14. Can you tell us what your favourite book is?

Right from my growing age, I have been a die-hard fan of Mr. Ratan January 2020

www.atempo.com

preserving data ecosystems

PROVIDING SOLUTIONS TO PROTECT, STORE, SHARE AND RECOVER DATA. • Incremental and automatic file migration between heterogeneous storage • Operational storage during the migration with reduced impact on production • Automatic control of the integrity of migrated files • Performance tuning by simply adding or removing Data Movers • Single platform for securing new storage

You don't learn to walk by following rules. You learn by doing, and by falling over.

“

Richard Branson

W

hat makes businesses climb the ladder of success is nothing but a well-management.

more about the company and their journey since the inception.

The use of the latest technology helps to achieve what we call better management. To boost up the growth of businesses around the world, Rohit Thakral founded Target Integration in 2008 providing various consultation, implementation and support services.

• Tell us about the company.

Target Integration was founded in 2008 by Rohit Thakral in Dublin, Ireland, since then, Target Integration team has expanded to include experienced Project Managers, Senior Developers, and Business Analyst, CRM & ERP Functional Consultants, Trainer and Resources has also made its presence worldwide.

Target Integration has offices in 5 countries Ireland, United Kingdom, United States of America, Greece and India where they are actively providing CRM & ERP consultation, implementation and support services in 35+ different countries such as UAE, Singapore, Africa, Japan, Costa Rica, Scotland, Switzerland, Cambodia, UAE, Saudi, etc.

Here at Target Integration, we offer CRM & ERP solutions to businesses across the globe. We aim to empower the companies with our business management solutions, which can be further customized to meet the clients' requirements. Besides, we offer constant support to the client companies to manage the solutions well.

In a talk with Anjana Agrawal, Digital Marketing Manager at Target Integration lets discover

Target Integration offers wideranging services & solutions in the arena of CRM & ERP, with our

60

products ranging from Zoho, Microsoft, Odoo, Vtiger, Cloudyogi, Leadsquared, Repsly, SAP and shop tech software, etc.

• What were the initial challenges you faced?

Speaking in terms of the challenges that we faced on an initial level when we started, people were not really open to the idea of business solutions. We had a tough time explaining and convincing businesses about how they can benefit from these solutions.

However, today the situation has changed and it’s better with the companies, being well-aware of the significance of CRM & ERP solutions. They have been playing an integral part in the further growth of their business.

• Which was that point that triggered the growth of the company?

With growing days, people are more inclined towards smart work and automation in their businesses January 2020

Interview with The Enterprise World

Rohit Thakral Founder & CEO Target Integration

and that is how business solutions came into rescue. People are getting aware of different CRM & ERP software and end up looking for the solution. So when we approach and talk to them, they listen to us and get convinced.

Also, new software is coming into the market every day. We get partnered with them, perform marketing and promotions to create awareness among the business owners and take responsibility for implementing the software for clients.

We provide every possible solution to the customer in every possible way. Thus creating customer satisfaction and awareness in the business world.

• What is the reason behind your company’s long-standing success?

The reason behind our company’s long-standing success is Customer satisfaction, the dedication of the employees and experienced team www.theenterpriseworld.com

who is always willing to provide a solution to a customer query.

In the long run, we mainly focus on the satisfaction of both clients and employees. We as a team, work together, put collaborative effort to achieve a common goal or to complete a task in the most effective and efficient way.

• What are the products/services the company focuses on? How are your services different from those in the market?

Target Integration is an independent service provider. We provide ERP and CRM consulting services where we are partnered with different software like Zoho, Vtiger, Odoo, Leadsquared, Google, Zendesk, SAP, Microsoft, etc.

Our commitment to client satisfaction and providing quality work sets us apart from our competitors.

• How do you decide to take the company a step further in terms of your products/services?

One of the biggest challenges marketers face is getting the word out to the people who are most likely to become our customers. It’s important to understand that your products and services have a target audience that can be defined.

All CRM & ERP software release their version update every month and we keep updating our team members in order to deliver the best to the customers. Apart from that, we collaborate with our partners through social media channels like webinars, events, etc. to promote and always get updated with all the upcoming actions.

• Is there any new addition to the list of products/services?

Anything exciting you would like to share?

Yes. We recently partnered with Shoptech Software and Repsly.

E2 by Shoptech Corporation is a 61

manufacturing solution that offers scheduling, purchasing, shipping, customer management, and accounting. It’s designed specifically for job shops, contract and a variety of make-to-order manufacturers.

Repsly is a retail execution software for field teams doing field sales, and field team management to achieve peak performance in the field and maximize their impact on sales.

• How have the company graphs changed since the foundation?

• Can you please brief us about the professional experience?

Rohit Thakral started his career in 2001 as a customer support engineer in a reverse logistics company based in Delhi. Later in 2005, he got an opportunity to work in Ireland as the Product Specialist in Data Edge Ltd. In 2007, he switched to UPC Ireland.

In 2008, he decided to start something of his own and ended up establishing Target Integration as a company, worked on a number of 62

prestigious projects including Risk Management, Software Development, Business Application Development, CRM Consultant, Business Analysis, Open Source Consultant, Social Networking Consultant, Web & Mobile Application Development.

• What are the key achievements of your entrepreneurial journey?

Achievements are many but few are worth mentioning.

Rohit Thakral, started his career from a job in Delhi, India. He

started his own company in 2008 from a basement in an apartment in Dublin,Ireland with just 2-3 people.In the beginning of his career as an entrepreneur, he witnessed several failures and denials, but his focus on his goals and never giving-up attitude led to the success of Target Integration as a company. Today we have more than 15,000+ happy customers worldwide, serving automation in every business sector and that's what we help businesses achieve.

He also planning to expand business in other parts of Europe,

Africa and the USA in the coming years. Now, Target Integration is a well known name in the sector of ERP and CRM and when people are looking for Automation, then they consider us as their one stop solution and referring other as well.

Ireland India Business Association - Founded in 2008 with a vision of developing Irish and Indian business ties is the leading bilateral trade organization operating to build networks and commercial partnerships, supporting a comprehensive portfolio of active and dynamic working groups, focused on specific industry sectors. Rohit Thakral is on the steering committee of the Ireland India Business Association and works closely with the Executive team.

Irish Exporters Association Target Integration is a member of IEA and we help businesses manage their export business around the globe using a number of Stock and Warehouse management systems (ERP systems) built specifically for Exporters.

Dublin Chamber of Commerce Target Integration Ireland is a member of the Dublin Chamber of Commerce and Rohit is an Ambassador of the Chamber.

Small Firms Association - Small Firms Association (SFA) represents a diverse membership of businesses that provide new format valuable in accessing their information resources. Target Integration is an active member of SFA. Business Network International BNI (Business Network International) provides a positive, supportive, and structured environment for the development January 2020

Interview with The Enterprise World and exchange of quality business referrals. Target Integration is a member of BNI in Ireland as well as India. Rohit is also trained as a Director Consultant for BNI and has been to annual conferences of BNI UK & Ireland as well.

SFA Skillnet- SFA Skillnet is a multi-sector learning network for small and medium-sized enterprises (SMEs). Rohit Thakral is the chairperson of SFA Skillnets and works with the steering committee and the network manager.

• How do you look after your employees? What makes your team unique?

Target Integration has development offices in Ireland, Greece and India, and sales offices in the United Kingdom, Ireland, USA and India.

We focus on nurturing our team and providing an environment that supports creative thinking and leadership. As a team, employees will never feel alone but at the same time, they will also have time to develop, grow, evolve and learn.

This is how our team is unique and better than anyone.

• Is there any special experience with your clients you would like to highlight?

It has been an amazing experience with every client. We have implemented CRMs and ERPs for bigger brands like Dalmia, MAZARS, CUDA, SEIKO, Royal, Medicover, Aakash, Strata tiles, etc., Dalmia knew that in order to succeed in this era of technology their supply chain and logistics department needed to be much more robust than what they were. www.theenterpriseworld.com

Thus, Dalmia approached Target Integration to help streamline their operations.

We helped Dalmia in implementing CRM and customize it as per the business needs for an improved Supply Chain Management. After implementing and testing CRM successfully, Dalmia's team found that their customer satisfaction increases by 300%.

administrators, developers, managers, representatives. We provide online and onsite training programs for the feasibility of our clients.

• Constant vigilance- a need or a strategy? Please share your views.

It is a need as it keeps us updated about all the ongoing and upcoming activities. It acts as a degree of wakefulness and responsiveness to stimuli like competition, property/liability losses, business interruption, etc.

We have to strategize it too because I believe Poor planning is often worse than no planning at all. We need a strategy for constant vigilance: ♦ To set direction and priorities ♦ To get everyone on the same page ♦ To simplify decision making ♦ To drive alignment within the organization ♦ To communicate the message • It’s a rat-race out there. How do you cope with that?

A rat race is an endless, selfdefeating, or pointless pursuit. It may also refer to a competitive struggle to get ahead financially or routinely.

Target Integration offers a series of training programs for CRM and ERP solutions. Training is designed to expand your knowledge, strengthen your skills, adapt to technology, address questions and support individual learning for 63

E- commerce

An Endless sky for business opportunities

O

ver the time everything changes. Similarly, our way of shopping and doing business is also changing.

And we no longer need to go to the nearby furniture store to buy a chair. Because you can do this work sitting at home with one click.

During 1960, businesses began sharing their business documents with other companies using the Electronic Data Interchange (EDI).

Then in 1979, the American National Standards Institute formulated universal standards for sharing business documents, known as ASC X12.

After this, the birth of electronic companies like eBay, Amazon etc. started. And the e-commerce revolution started. The technology started with document sharing is now in our hands. And we can buy everything available online from any corner of the world with one click. This is the real strength of e-commerce. But, during this historical sequence of events, many events took place and new platforms, tools, technology emerged.

In the last few days, e-commerce i.e. electronic commerce has been in the headlines. Due to this, while the draft of the national e-commerce policy remained in the news, on the other hand, online shopping company Flipkart was acquired by American company 64

Walmart. On the one hand, where the craze of online shopping is increasing in the country, on the other hand, consumers are also suffering from it.

In view of these problems of the people, the government has decided to bring a national e-commerce policy to take effective steps on this. For this, the government has formed a task force, which has prepared a draft on the e-commerce policy and submitted it to the government. Through this article, we will try to find answers to many questions, such as - Who says e-commerce, what are its benefits, what are the challenges and what is the way forward in it? So let’s consider all these aspects one by one.

Actually, electronic commerce is called e-commerce in short form. It is a way of doing business online. It involves the purchase and sale of goods and services via the Internet through an electronic system.

In today’s era, Internet is one of the most important aspects for e-commerce. It presents many opportunities for the consumer as well as business along with the infrastructure. Constraints like time and distance do not matter much to consumers by its use.

The Business to Business Model.

Under this, a company sells goods to another company or firm. Under this, companies or firms come who

buy goods for their own use or buy raw materials and make goods from it.

The second type of model is B2C i.e. Business to Consumer. Under this, the consumer purchases goods directly from a company.

Similarly, the third type of model is C2C i.e. Consumer to Consumer.

Under this, the consumer directly contacts the consumer. Companies have no role in this.

The fourth type of model is C2B i.e. Consumer to Business. In this, the company directly contacts the consumer.

Similarly, in view of the increasing demand and supply of goods in the market, two types of models are now becoming more popular in online shopping of e-commerce, the first is - Market Place Model. In this model, online companies provide only one platform from where the consumer can buy goods according to his needs. For example, Amazon, Snapdeal, Flipkart etc. Similarly, the second is the inventory model. Under this, online companies sell goods on this platform through their company.

Alibaba’s name comes at the top in this.

It is important to note that there is always a feeling of doubt in the minds of consumers about online shopping whether the product they have bought will be right or not.

January 2020

This year, the government also received complaints against a number of e-commerce websites, in which the consumer said that he was given delivery of some other goods in exchange for the goods he had booked or that the goods were defective.

Similarly, many times people have complaints about where they should complain against it.

On the one hand, where there is a lack of any concrete law about it, on the other hand, there is also a lack of awareness among the people. Due to lack of clear rules and laws, some challenges may also arise in front of small and medium industries. They will not be able to face these big companies in this blind race of the market. In such a situation, the possibility of unemployment is also increasing.

People have already expressed concern about safety in the matter of online shopping. They believe that these companies are collecting their data, which is a matter of concern. Similarly, online shopping is also a problem by cloning people’s credit or debit cards and withdrawing money from their bank balance or hacking the

www.theenterpriseworld.com

banking data by hackers.

Not only this, some big companies working in the field of online shopping are now planning to deliver goods by drone, on which the lines of concern on the face of the government and people are clearly visible.

Today, the business associated with the e-commerce sector in the country is about $ 25 billion. It is estimated that in the next 10 years the trade will be around 200 billion dollars. Now the question arises that what is the reason for such rapid growth in this area? Let us tell you that on one hand, the country’s population is increasing rapidly, on the other hand, smartphones and data tariffs are becoming cheaper. Not only this, increasing network connectivity is also one of the reasons. In view of all these reasons, experts believe that this is an opportunity for the country, but the problem is that

there is no clear policy in the country regarding e-commerce. The government needs to bring a clear policy in view of the increasing possibilities in this area. The way e-commerce sector companies are collecting people’s data has increased people’s concern. Justice Srikrishna Committee constituted for data security has also submitted its report to the government.

Overall, the time has come for the government to consider it.

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