The Best of 5 Creative Interior Designers

www.theenterpriseworld.com | APAC Edition | February 2020

5

The Best of

Creative

INTERIOR

DESIGNERS

Medha Kakade

Founder & Partner Architect

Kreative

House A Trendy Luxury

Pavan Kakade Co-founder & Partner Architect

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From Editor's Desk Creativity is the permanent address of Happiness!

Nature is the greatest source of inspiration for creative designing processes. Without harming nature, if you design your home then the god of nature will also bless you and off course it will take part in making your home a happier place to live.

Before, many people used to design their homes on their own. With the economic rise up, the interior designing field boomed up and people started designing their luxury with the help of these firms.

In this issue of The Enterprise World magazine, The Best of 5 Creative Interior Designers, we are proudly featuring those interior designing firms that made peoples life creatively luxurious with their innovative and out of the box interior designing ideas.

The feature for the cover story is Kreative House. Kreative House is well-known for designing luxury and green high-end Residences without compromising on innovativeness in design and excellence in execution. Under the creative vision of Ms Medha Kakde and Mr Pawan kakde, Kreative House’s team is making smart efforts to deliver the world-class luxury to their clients.

Infinity Architects and Interior Designers cater to the Luxury Interior Design market that can appreciate the finer things in life. Give a read to their journey since the inception.

Economic background is one of the important factors in creativity but not the only one.

Without wealth, one can design his tiny home using different minimalistic creative interior designing ideas. Give a read to the min is Max, a special editorial article that can make you think about the pocket-friendly interior designing ideas.

Acoustics is the term that most people are not familiar with. In an interior designing process acoustics plays a vital role. Readout about the importance of acoustics in the interior designing process in our specially featured expert’s view by Hemant Ghan, a founder at Hertz Acoustic.

Sharjah is a place that one should visit in his lifetime. Readout more about UAE’s important emirate Sharjah in Upshot Metros and plan a visit there.

Creativity is the only thing that everyone can afford!

Happy Reading

Rushikesh Deshpande

A New Approach To Modern Living www.panchshil.com

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Leaders in Spotlight This issue of The Enterprise World, The Best of 5 Creative Interior Designers features, Featuring for the cover story is Kreative House. Kreative House is a single stop shop for all architecture, interior designing and landscape designing needs. A devoted group of architects, interior designers, civil engineers, research assistants and surveyors have the potential to deliver nothing but the best in the deadline, set out as a result of tireless work. The attention to detail here at Kreative House is strictly adhered to and therefore the results will be the best.

A Design Studio, the brainchild of Satish Naik and Rupali Naik was established in 2008 and has been the ultimate destination for all kinds of interior aesthetic functionalities for more than a

decade. With the designer duo at the helm, the team of expert and experienced designers has served a lot of different clientele right from those that need retail space design to residential design.

Dezinebox is a bunch of creative, innovative and experienced people working together to design spaces beautifully. The masterminds behind the growth of Dezinebox are its founders Shweta Deshmukh & Abhijeet Deshmukh. In a candid talk with Shweta Deshmukh, read out more about Dezinebox and the interior design landscape.

PinkApple is an online marketplace for artisan-crafted products, space design and custom bulk orders that gives its customers easy access to custom-designed hand-crafted products. In an interview with Archana Ganapathy, Founder & Managing Director at The

PinkApple Studio Pvt. Ltd. Let’s get known to their quality offerings and something interesting about world of interior designing.

Infinity Architects and Interior Designers cater to the Luxury Interior Design market that can appreciate the finer things in life.

Today Infinity Architects and Interior Designers is the most recognized brand in the market and well known for its exclusivity and finesse.

Artscape is a complete design firm offering comprehensive solutions from Design, Architecture, Project Management to Final Execution. In a talk with Artscape Project’s managing director Ms. Jhilmil Vijay, let’s know more about Artscape Projects and their quality offerings.

16 A DESIGN STUDIO Innovative Ideas, Stylish Designs

INFINITY ARCHITECTS AND INTERIOR DESIGNERS

KREATIVE HOUSE A Trendy Luxury (Cover Story)

Interior that Reects You

08

FROM THE EDITOR

30

Min is MAX 34 Keep calm and think out of the box Unusual Facts

48

42

UPSHOT METROS- Sharjah - A symbol of culture, intelligence and architectural revolution

24

36 DEZINEBOX Interiors inspired by innovation (Interview)

PINKAPPLE Space Design.

Product.

Consulting (Interview)

44 ARTSCAPE PROJECTS Reaching Heights of Excellence (Interview)

Importance of Acoustics in Interior Designing Process (Expert’s view)

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CONTENTS

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February 2020

COVER STORY

Kreative House A Trendy Luxury

www.theenterpriseworld.com

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BEING ABLE TO TAKE IDEAS AND TRANSFORM THEM INTO SOMETHING TANGIBLE IS LIFEAFFIRMING

Nature is the massive source of motivation for designing. Everything that you wish to have a longer life must be beautifully created. A creation full of beauty can last longer as the people around it enjoy that beauty and also take care of it.

Interior designing is a field where there are endless possibilities of innovative creation to make spaces beautiful that becomes a landmark.

Creating a home is like finding your voice and then applying it to a beautiful, functional and rewarding space. If you have collections - learn how to display them to create clutter less forms. Use personal choices in art to add personality, and don’t be afraid to adjust your home with accessories in season.

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February 2020

COVER STORY

Medha Kakade

Pavan Kakade

Founder & Partner Architect

Co-founder & Partner Architect

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To help you with this Kreative House started its operation long back in Hyderabad. Kreative House is a renowned company for residential architecture and interior design in India. Kreative House is well-known for designing luxury and green high end residences without compromising on innovativeness in design and excellence in execution.

Kreative House is a single stop shop for all architecture, interior designing and landscape designing needs. A devoted group of architects, interior designers, civil engineers, research assistants and surveyors have the potential to deliver nothing but the best in the deadline, set out as a result of tireless work. The attention to detail here at Kreative House is strictly adhered to and therefore the results will be the best.

Antecedent Hurdles Every business that is successful today had faced many challenges while establishing. That challenge helps businesses to stand strong in the market and make businesses able to face any hurdle calmly.

Kreative House also went through many challenges.

Initially they could not interpret client design requirements during the initial meeting and designs

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February 2020

COVER STORY

Quality Offerings

presented were different from expectation. Later they reworked to get in sync with client’s vision.

Presently, Kreative House has in detail design process to capture client requirements and ideas in graphics and words, before they start with design so, now final output matches to client’s requirements.

The reason behind the long-the standing success From concept to concrete is Kreative House’s mantra.

They are one-stop solution provider for architectural, interior and landscaping requirements with design plus execution service.

Innovation is a backbone of every excellent design.

Kreative House’ innovative team driven by a passion to design something unique is a main reason behind the long standing success of the company.

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Kreative House has completed several prestigious projects across multiple cities in India. They cover a wide spectrum of residential, institutional and commercial spaces. Here is the list of the major services offered by Kreative House: • Luxury High End Residences • High End Green Residences • High End Interiors • Project Execution ♦ Luxury High-End Residences With growing technology, the advancement is directly effective the daily lifestyle, especially in interior design. Home automation is one of the buzzword in residence. The ideal home consists of bedrooms, kitchen, living room and dining room. A good architectural design plays an important role in deciding the final outcome of overall experience of the space. ♦ High-End Green Residences Climate change is real! The change in weather pattern can be seen all around the world. There are various theories and efforts are taken to counterpart these changes. In general building and residence in specific 13

COVER STORY

has to be sensible in reducing carbon footprint. The goal of Kreative House is to build and design with latest technological advancements, and choosing construction material and interior finish products with zero or low VOC emissions. ♦ High End Interiors Meeting client’s expectations is itself a task. Kreative House ensures high end interiors to the clients. There are different styles in interiors like classical, contemporary, neoclassical, country, etc and each style has its own specific design finishes, material and other respective factors. The company uses high end technology to redefine the comfort and luxury of the interiors. ♦ Project Execution Kreative House has well designed systems and process in place to handle large luxury and green residential projects. The team ensures that the client approves the design. Company’s trust and confidence on architect and interior designers helps in bringing out the stunning and better final output.

Changeover in the Interior Designing and Architectural Landscape Green is currently the most talked-about word in every aspect of our lives. And, Kreative House people believe that saving our planet and ecology has become more important today, than ever before in the history 14

of mankind due to numerous reasons. So building design in general and residence in specific has to be sensible in reducing carbon footprint and it should consider the site factors like local climate, locally available building materials and how technological advances can be used for the betterment of this objective.

The masterminds behind the growth of the company Medha Kakade - Founder and Partner Architect Medha is originally from Sangli, in Maharashtra; she received her architectural degree from Appasaheb Birnale College of Architecture in 1999. Medha’s first job was with the Sangli–Parikh Associates. Medha’s stint at Parikh Associates came to an end in 2002 and later she founded Kreative House.

Pavan Kakade - Cofounder and Partner Architect Hailing from Solapur, Maharashtra, Pavan was born and brought up in Hyderabad. With a passion for architectural design, Pavan enrolled in JNTU to pursue Architecture. Soon after completing his B. Arch., Pavan was recruited by the financial institution HDFC as their “In-house Architect”.

After four years, he moved on to AHIDCO as their ‘Chief Architect’. Later, Pavan joined hands with his wife, Medha Kakade.

February 2020

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A Design Studio Innovative Ideas, Stylish Designs

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February 2020

The Best of 5 Creative Interior Designers

A

fter having worked under a lot of big names in the world of architecture and interior design, Rupali and Satish ďŹ nally decided to be their own bosses. With the experience on hand and the spirit to serve, the pair thought they could really contribute to the world of interior design, which is why they took the plunge and established A Design Studio.

A Design Studio, the brainchild of Satish Naik and Rupali Naik was established in 2008 and has been the ultimate destination for all kinds of interior aesthetic functionalities for more than a decade.

With the designer duo at the helm, the team of expert and experienced designers has served a lot of dierent clientele right from those that need retail space design to residential design.

The Initial challenges In their voyage so far, the world of design has taught numerous lessons to the designers at the A Design Studio. Satish Naik has learned in the process of running the business that clients may have a great number of dreams, some of them even whimsical, but they always need a practical touch to the spaces that they own.

In the process of creating a niche for herself in the ďŹ eld of interior design, Rupali has had to experience natural hostility from workers and contractors that were not accustomed to taking orders from a woman. After having successfully

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First few years of A Design Studio With about 12 years of experience working in the design and décor industry, Satish and Rupali from A Design Studio have gained a whole lot of knowledge about how the industry functions and how it can be improved.

cannot design and execute with utmost expertise and professionalism. The clients of the design firm place their trust in the experts to meet the aesthetic, functional as well as economic requirements of the projects that they take up.

The motto of providing excellent service to each client is something that has led to the popularity and the success of the business.

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shattered the glass ceiling she has now grown to become the go-to contact for everyone that needs help from the design team.

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While it was challenging to bag new clients in the beginning, things started getting better when the world sat up and took notice of the unique, innovative and aesthetic solutions that the design team was providing.

And the growth started…

One of the most important factors that set A Design Studio apart from the rest is the uniqueness and the innovation in the design process.

When a new project is taken up the design team focusses on how it can be handled in a customizable manner so that the clients can be provided with the most satisfactory design solutions.

The growth of the company is also greatly influenced by the way in which they are seen everywhere on social media. Being omnipresent on the social network helps more people to take notice of the work they do and the kind of service that A Design Studio offer, which is why so many new projects have poured in, in the recent past.

Factors behind A Design Studio’s long-standing success It can be inferred from the range of projects of A Design Studio that there is nothing that the team 18

DON'T WEAR A BRAND, BE A BRAND

The Range of Quality Services A Design Studio works on all kinds of interior design solutions and makes sure to take up projects that need to be handled with innovation and utmost creativity. One thing that sets apart the work of the team is that they think emotionally and act practically, which is the best way to amalgamate the desires of the clients with their practical needs.

A design Studio and its entire team continually work towards the betterment of the work that they provide with each passing project.

The most foolproof way to further business is to contribute to the quality of work in a positive way.

Apart from the impeccable solutions in design the team also ensures that more and more people are noticing the brand and talking about it by creating a buzz on the internet.

work on the planning of a space they make sure to design it with all their heart and creativity to ensure that the aesthetic factor of design is not compromised at any cost.

However, during the planning and design phase, they also keep a keen eye on the practical requirements of the space as well as the clients to ensure that space is a perfect combination of aesthetics and functionality.

Mr. Satish Naik & Ms. Rupali Naik Mr. Satish and Ms. Rupali say that “There are two people that we draw inspiration from. One is Zaha Hadid, the great and famous architect who is known for her breakthrough work in the field of architecture and design. And the other is Steve Jobs because of the focus and business acumen that he showcased in” When you talk about the journey of the business you cannot overlook the fact that Satish is the anchor to the ship of A Design Studio that has numerous miles to cross in the ocean of design and aesthetics; he is truly the leader that brings about an undeniable air of realism to the world of imagination and creativity.

On the other hand, Rupali Naik, the partner and driving force of A Design Studio balances the scales beautifully by contributing with her innovative design ideas and creative concepts. Rupali is the element of artistic innovation that is inevitable in running a design business successfully. While she leads from the front in the world of A Design Studio, she is also a great example of how women have been able to bring about a revolution in the world of design on the whole.

When A Design Studio people February 2020

The Best of 5 Creative Interior Designers The key achievements One of the most important achievements in the journey of their work is that a lot more people now know about them. The fruitful use of social media has led the business to gain a lot of buzz among clients as well as prospective business providers.

People owning different kinds of properties now approach them to get help with the planning and design jobs.

A design Studio has also achieved a niche in the world of design by winning not only accolades among clients but also winning awards from agencies that matter. The team has won 2 National Awards and a place in the list of Top 20 as well as Top 10 Interior designers and architects.

The Team The team of A Design Studio is immensely unique because of the amount of ownership that each member of the team has. People that work with the company do not think of it as their job but as their own design firm. When people do not consider themselves as mere employees they are bound to be much more productive and creative.

A change over in the landscape of interior designing As the world turns towards smart living, the field of interior design is also in complete sync with the trends of the modern world. The Internet of things and connecting it with interior design solutions is the way to the future of design. It is important that more and more designers make use of technology to create smart homes and include the use of automation to make sure that clients have a modern and www.theenterpriseworld.com

Sa sh Naik & Rupali Naik, Founder at A Design Studio

comfortable environment.

One of the most important trends of the modern interior design according to the design pair is the use of sustainable design ideas.

While it is important to have aesthetic interiors, it should not be done at the cost of the environment which is why plans should be brought into place to carry out design practices such as making of sustainable furniture, using environment-friendly paint, having rainwater harvesting provisions and use of sanitary ware that spends water cautiously.

The Creative Designs The design decisions taken within the powers of A Design Studio are always based on the needs and preferences of the clients. When a client talks they listen and make sure to use the knowledge in the process of planning design. At A

Design Studio nothing is more important than the demands and the choices of their valuable clients.

People at A Design Studio find their inspiration from the happy and satisfied demeanour of the people that they work for. When the clients are able to find the designs that they envisaged it becomes the biggest inspiration for them to go on doing the kind of work that they do.

At A Design Studio, the only target is to be better with each new project and work in a positive direction to serve their clients.

Since they do not work towards leaving the others behind they are able to automatically reach new heights with each project and keep heads above the water in a market where people can easily get overwhelmed by the amount of competition.

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Artscape Projects is a complete design firm offering comprehensive solutions from Architecture, Interior Design, Project Management to Final Execution. Artscape, un-like other companies, does not focus on limited selective service but provides a complete spectrum of solutions to its clients, thereby having an edge over its competitors in the market. Artscape’s product basket is spread across Industrial, Commercial and Residential segments of the market.

Artscape’s expertise of the entire project cycle from Design to Execution has helped their clients in getting major benefits in terms of Design Innovation, Resource Optimization, Cost, Quality and Speed of project Implementation.

In a talk with Artscape’s Founder and MD, Ms Jhilmil Vijay , let’s know more about Artscape Projects and their quality offerings.

What were the initial challenges you faced?

After completing my educational qualification, I started my professional career as an Architect with a leading firm in Delhi, in 2003. But I always dreamed to be a master of my own and hence wanted to start my own business. After marriage, my husband Saurabh shifted to Bangalore from Delhi and that is when I got the opportunity to fulfil my dream. I left my job in Delhi and started my own boutique firm in Bangalore in 2006.

Initial years were of big struggle as we were in a new city with limited networking and relationships. However, we had the strength that we could provide contemporary solutions with modern designs to our clients at competitive pricing and with a big smile. Service orientation and a commitment to provide full satisfaction to our clients on time and in full was the MANTRA on which we built the foundation stone of our business.

Quality was an in-thing in all our dealings and workings all around.

A rtsca p e P roj e cts

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February 2020

Interview with TEW

Reaching Heights of Excellence www.theenterpriseworld.com

Ms Jhilmil Vijay Managing Director

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How were the first few years of your interior designing company?

Bangalore was a new city for us with a different language, culture, architectural preferences and a whole new community to explore and win. While it provided its own challenges, I felt that there was a large opportunity for me to create my own space and brand in this fast-growing market. My ability to build relationships, innovate and do a fusion of various cultural architectural styles with modern designs to provide quality costeffective solutions to my clients, on time and in full delivery helped me built up the business in the initial years. My husband, Saurabh. supported me in these efforts by joining me after leaving a highly satisfying career as a Chip designer in the world’s leading MNC. We could build a strong team of likeminded professionals and built a strong “partnership of progress” with our vendors, suppliers, contractors, pear professionals etc. in supporting fields. These things have helped us build a name in the commercial, residential & Industrial design and project execution segment of the market.

We have successfully delivered quality commercial, housing complexes, and residential spaces with high-end design, interiors and construction specifications to a large group of clients in and out of Bangalore, all these years.

Which was that point that triggered the growth of the company?

I started the company in 2006 and my husband-Saurabh was supporting me in my business from day one, even while he was 22

working in an international chip design company in Bangalore. He helped me in networking, project planning and execution in those years. Once I stabilized in the business to a base level with regular clients, he took a bold decision to leave his lucrative career in that MNC and decided to join me fulltime in my Business in 2010. That became the turning point for my Business. Saurabh, with his engineering and chip designing background, is a strong planner and on time implementer.

He has strong networking, negotiating skills and is the “TREASURE HOUSE” of the company, raising timely funds for project execution through a network of investors across the country. He has helped me follow a policy where we raise required funds before starting a project-this ensure timely cash flow for our suppliers and service providers and enables us to execute all projects on time and within the cost targets.

This has helped me get large international and domestic projects in commercial, hospitality, high end residential and industrial sectors in the last few years, which we have successfully completed and delivered on time.

With steady growth in Business, we also built a strong partnership with reputed partners in support services and could also build a strong team of dedicated employees. All these helped us trigger a faster growth of the company post-2010 onwards.

How have the company graphs changed since the foundation?

Can you share a few statistics?

Starting from a small Design firm in 2006, we have steadily grown our business into a complete

Architectural Design, PMC, Interior Design and an Execution company catering to a wide range of reputed international and domestic clients in commercial, residential and industrial segments of the industry. The client base is diverse from high-end residential and villas to commercial, hospitality, clubs, healthcare, educational institutions and extends to large industries. The spectrum of services now ranges from Architecture, Structural, MEP and related services, Project Management, Interior Design and Execution.

What is the reason behind your company’s long-standing success?

My dream to be a master of my own and do something innovative in the field of Interior Design and Architecture has been the driving force behind our success all these years. This has helped me build a great team of like-minded colleagues and partners in support services and we all collectively work as a TEAM to design and implement any project on time, in full and with high standards of quality. We have maintained a very high degree of TRANSPARENCY in our deals with all our customers and stake orders. Continuous Design innovation is an in-thing and before starting a project, we do extensive discussions with the user group to understand their expectations in terms of preferences, lifestyle, operational functionality/usability, environmental integrity and wellness of the user group. This helps us in designing and implementing a project with speed and in a cost-effective way.

February 2020

A zeal for continuous learning of new concepts of designing and project execution, integrating technology and nature with all our works, ability to continuously DREAM and INNOVATE has helped us keep ourselves ahead of our competitors.

Quality is an integral part of our work style and providing timely service to our clients with a 'BIG SMILE’ is the MANTRA of our working.

What influenced you to start an Interior Designing Company?

During my initial work life, I realized that in the name of designing, most players were providing gaudy architecture, experimenting with furniture, colours and textures only. There was a bigger need for space optimization, understanding the expectation of the user group in terms of their usability, ease of doing work, aesthetics, integration of technology and nature to any design concept and a willingness to experiment with newer materials and concepts of aesthetics based on them. I, being a born rebel, always wanted to dream and experiment with something new, challenging and very different, something which is more customer-centric and www.theenterpriseworld.com

is built around his usability and ease of doing business, has an aesthetic appeal and is nature/technology friendly. With rising standards of living, changing lifestyles, reality, and technology boom and innovation in terms of newer materials, etc., I realized that a company with innovative design solutions will always have an edge over its competitors. These factors motivated me to set us my own design boutique.

What are the products/services the company focuses on? How are your services different from those in the market?

Artscape is a complete design firm offering comprehensive solutions from Design, Project Management to Final Execution. Artscape, unlike other companies, does not focus on limited selective service but provides a complete spectrum of solutions under one roof-which provides it an edge over its competitors in the market.

Artscape’s product basket is spread across Industrial, Commercial and Residential segments of the market.

This has helped our clients in getting major benefits in terms of Design Innovation, Resource Optimization, Cost, Quality and Speed of project Implementation.

How do you decide to take the company a step further in terms of your products/services?

We strongly believe that while new design concepts are continuously being experimented, the Contemporary styles still dominates the Industry. Clients continue to prefer Vastu designs with a lot of natural lighting and greenery, even in small places.

Small spaces are the in thing and there is a continuos need for practical and innovative solutions for small spaces. Utilities are getting designed to cater to this diverse universe of users. Modular construction is becoming popular even in residential premises. The use of improved materials and construction processes are helping faster execution of projects at a lower cost with improved quality and features. Use of AI (Artificial Intelligence) and Robotics is driving the design and material innovations all around. Effective utilization and optimization of natural resources like renewable energy, water conservation, Green and energy-neutral offices, LEED certifications are the things which are going to drive the architectural industry in coming times.

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February 2020

Upshot Metros

A SYMBOL OF CULTURE, INTELLIGENCE AND ARCHITECTURAL REVOLUTION

www.theenterpriseworld.com

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W

e all have at least one friend who have posted pictures of Sharjah on social media. We also get jealous by those pictures and plans to visit Sharjah. Here is our special editorial feature that can help you in your tour to Sharjah. Sharjah is the third largest populous and largest emirate in the United Arab Emirates and because of its cultural connection, millions of tourists visit the city. It is the capital of Sharjah Emirate and shares all types of political, cultural ties with the rest of the Emirate. Sharjah is geographically adjacent to Dubai and many people work in Dubai and live in Sharjah, so it can be considered a comfortable suburb.

History that creates future Sharjah has a history of years when it was one of the richest cities in the Gulf region. The city had a very small population at that time and its source of income was related to economic activities such as trade, agriculture, hunting, fishing and pearl farming. In the 16th century, the Portuguese conquered the eastern coast. The city became slightly unstable, as the Portuguese conquered the east coast. Forts at Khor Fakkan, Kalba and Dibba were built at his command.

Subsequently, the Dutch tried to dominate the region for the same reason.

The main triggering point for the growth of city was in the 18th century. The British came to this area and started trading with the Qawasim, the ancestors of the family of Sharjah. Europeans preferred the Gulf and the Red Sea to link the main course of communication between the Mediterranean and India.

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In the early 18th century, the ruling Qawasim became a strong maritime force in Sharjah and Ras al Khaimah. In 1804, Sultan bin Saqr bin Rashid Al Qasimi became the Sheikh of Sharjah. These ancestors of the current ruler ruled Sharjah for more than 50 years.

the UAE is Arabic, however, English, Hindi and Urdu are also widely spoken in the city. Islam is the official religion, widely practiced by the Emirate. The UAE is liberal about other religions but religious activities that disrupt Islam are not permitted.

The city was the regional base of the British RAF until 1971. The British presence in the city officially ended after the founding of the United Arab Emirates. On December 2, 1971, Sharjah became a founding member of the United Arab Emirates. In 1972, His Excellency Dr. Sultan bin Mohammed Al Qasimi succeeded as King of Sharjah. In the same year, the oil was found at a distance of 3 km and in the Mubarak oil fields near Abu Mausa island. Oil production started two years later, and gas drilling began in the 1990s.

The mouth-watering food

The Sharjah culture

It is a quite famous dish perhaps the most eaten, with an Arabic Roti and lamb or chicken meat. Usually, it contains pickles, fries, tomatoes and garlic sauces and most of the restaurants add a little flair while serving.

Sharjah is known for its commitment to the preservation of art, culture and heritage. In 1998, it was awarded by UNESCO as the cultural capital of the Arab world.

The city has become a major centre of education. In addition, it has many museums, parks, an aquarium, an Arabic wildlife centre as well as many modern facilities for visitors.

The sale, possession and consumption of alcohol is banned in Sharjah. It is the only emirate that restricted alcohol. The city strictly adheres to the civil laws of the United Arab Emirates (started in 2001). Also, a conservative dress code is required for both men and women.

Head to Sharjah and check out the city’s traditional food.

Al Machboos A famous traditional dish of UAE cheese, this special dish includes rice, meat, dried lemons and onions. Seasoned, the meat is cooked and served with a full, meal-filled rice to bring out the flavours.

Shawarma

Hummus This dish served with shawarma or pita bread is not a dish, but a big dip. It is also very popular internationally, which is made with gram, lemon juice, olive oil, garlic and some salt. Its unique taste will keep you craving more!

Don’t miss the chance to travel to the Middle Eastern city of Sharjah to explore your taste buds and have a fabulous holiday experience.

The official national language of February 2020

Upshot Metros The places to must visit Sharjah Desert Park Sharjah Desert Park is an editing area with three sections: Natural History Museum, Arabian Wildlife Centre and Child Farm. It helps its visitors better understand the UAE’s flora and fauna and at the same time make scientific interpretations of natural processes in a very fun way. It is situated 28 km from Sharjah Is in the distance Al Qasba Al Qasba is a commercial complex that offers a great package of entertainment in Sharjah and has some dining restaurants, theaters, and the Kids Friend Zone. These include both indoor and outdoor theaters, Kids Fun Zone, Aber Rides and Al Kasba Musical Fountain, and the Ferris Wheel, which features the Emerald-Eye of Emirates, a night scene.

The Sharjah Museum of Islamic Civilization The Sharjah Museum of Islamic Civilization is associated with Kinna in an impressive sea, allowing it to delve deeper into the roots of Arab and Islamic culture.

With exhibitions spread over two floors, visitors learn rituals, artwork, textiles and more.

Sharjah Art Museum Sharjah Art Museum UAE is the largest art museum in the world. It is the perfect place for art lovers where one can enjoy Arab culture and heritage through impressive artwork. The main focus of the museum is to depict the art of the Arab world. There are other works of 18th-century painters who, on their travels, were inspired by the culture, architecture and environment of the Middle East. www.theenterpriseworld.com

AL QASBA

THE SHARJAH MUSEUM OF ISLAMIC CIVILIZATION

SHARJAH ART MUSEUM

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BLUE SOUK

SHARJAH ARCHAEOLOGICAL MUSEUM

AL MAJAZ WATERFRONT

SHARJAH HERITAGE AREA

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February 2020

Upshot Metros Blue Souk

The Economy

One of the premier markets in Sharjah, Blue Souk is the perfect place to buy souvenirs and get a true Arab market experience. This market is also known to the locals as Central Souk and Souk al-Markazi.

Sharjah is a leading player in the international investment community in the UAE, which competes globally with a stable investment environment. During this period, it was compounded by annual growth rate (CAGR) of 6%, economy was growing at the rate of 3.5%. In 2016, GDP growth was recorded at 2%.

Sharjah Archaeological Museum The Sharjah Archaeological Museum, as its name implies, is a place where visitors can learn about the history of Sharjah through its archive archives. Come back in time with different sections of museums such as the Stone Age, Bronze Age, Iron Age and Greater Arabia.

Al Majaz waterfront The Al Majaz waterfront is a unique family destination for the people. Along with activities ranging from fine golf to fine dining, various celebrations, events and celebrations are also held at the Al Majaz waterfront at various times of the year, all of which show huge footfall. Witnessing the Sharjah Musical Fountain, the signature element of the Al Majaz Waterfront is truly a spectacular experience.

Sharjah Heritage Area Visit Old Sharjah at this place, which shows the true essence of traditional Arabic style, ancient souk and architecture built in old family homes. There are many museums in this area such as Sharjah Calligraphy Museum, Al Midfaa House, Hisn Fort, Sharjah Heritage Museum and Suk Al Arsah.

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Sustainability is seen in the city’s economy which is the highest level of diversity in the region, has a strong production presence and has a number of small and mediumsized industries. The four major sectors contributing to the city’s economy are the real estate and commercial services, manufacturing sector, mining, quarrying and energy sector and ultimately wholesale and retail trade.

Foreign exchange is one of the mainstay of the UAE’s diversified economy plan. Sharjah contributes 10% to the UAE tourism economy.

The city has built a huge milestone to develop a culture-related environment. The areas that are now focusing on transforming the emirate’s economy are the environment, real estate, healthcare, transport and logistics and the travel and leisure sectors.

Head to Sharjah and explore how an advance city can live with history. Without depending on oil market Sharjah and UAE turned Desert into the heaven on earth.

Visit Sharjah once and find more opportunities to spread wings of business.

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IT IS SAID THAT NO GREAT MIND HAS EVER EXISTED WITHOUT A TOUCH OF MADNESS.

INTERIOR THAT REFLECTS YOU

Ajinkya Dhumal Founder & Director of INFINITY Pune, Maharashtra, India

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February 2020

The Best of 5 Creative Interior Designers

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n owned space weather it may be a home or a commercial space is a dream with which everyone makes efforts in his field. Of course, everyone is ambitious to make his dream space more beautiful and unique one. Innovation is the backbone behind every beautiful creation. Designing is a mixed form of artistry and creation.

Ideate, Integrate and Implementholy trinity responsible for Infinity Phenomenal Success. Infinity Architects and Interior Designers cater to the Luxury Interior Design market that can appreciate the finer things in life. Today Infinity Architects and Interior Designers is the most recognized brand in the market and well known for its exclusivity and finesse.

The creative, innovative and mastermind behind the longstanding success of Infinity Architects and Interior Designers is its founding director Mr Ajinkya Dhumal.

The Company Infinity believes this field requires artists that create and provide authentic service to clients.

Understanding the difference between the client’s need and want is an overlooked part of the process without which you cannot remain true to the project. The mantra of Infinity is to be aware of what the client needs while the client himself is drawn by his wants and overwhelmed by endless possibilities.

and unique for every project with no repetitions, making it completely personalized for the client.

Infinity takes a lot of pride for its impeccable execution process and detailing in Design, probably the only Design firm in the region where every given site has a dedicated Site engineer and individual Designer other than the principal Designer. Infinity is capable of blending different elements to create an ambiance which makes it feel good, lively and perfectly complements the client's character and taste.

Problem-solving attitude and focus on being part of the solution is the main key to overcome challenges.

“Do not linger around the problems, be a part of the solution team” that is the Mantra at Infinity to overcome any sort of challenges they come across.

Since its inception, Infinity has successfully designed over a thousand projects. All of them Designed and executed with a holistic approach. One look at any of their projects and you can feel the passion touching you.

A powerhouse of creative talent, a skilled workforce and a dedicated team along with a reliable source of vendors, is Infinity’s key to accomplishing challenges of any magnitude. Absorbing diverse insights from all the departments and applying towards various hurdles constructively.

The Challenges

It requires research, authenticity, and appreciation - things that Infinity does best. Every single design and material used is original www.theenterpriseworld.com

Every project is a challenge in itself. To do the best and a bit more on every project is Infinity’s prime

concern. Among the last year’s projects, E.Q. Technologic Head Office, Pune was the most challenging one. It was a tedious task as 86,000 sq. ft. the project was to be completed within 90 days. The client was not in India; the communication totally relied on electronic media. The most difficult part was correspondence over email, explaining design ideas, details, etc. and getting approval of the client. It was a technologybased project as research and understanding of new technologies and incorporating them in design was implemented. Dealing with a large number of agencies as well as designing as per U.S. standards was a strenuous job. Infinity, therefore, completed this mammoth task within the time limit overcoming all the other challenges that headed in a way.

Their Quality Offerings Infinity is the only company that gives all services under one roof like Architecture, Interior Design, Project Management Consultancy, MEP Services (Mechanical, Electrical, and Plumbing), 3D Visualization and Annual Management Contracts.

Also, Infinity gives services for Material Procurement which is beneficial to the customer for cost savings.

In-house services like Project Management Consultancy, MEP consultancy (Mechanical, Electrical, Plumbing) and AMC (Annual Management Contracts) helps the clients for their one-stop solutions even after the project is handed over.

Furthermore, at Infinity, the 31

The Creative Vision Infinity has clients majorly in Pune, Mumbai, Bangalore, Delhi, and Hyderabad. Their enduring relationships with clients are testaments to the hard work.

Infinity’s portfolio has grown extensively to include prestigious residential and commercial works.

Achieving sustainability while strategically positioning and living up to the motto, Infinity sets to build a significant presence in PAN India, implementing BIM software, Product Design and to have International Collaboration.

Infinity is striving to sculpt an entity where the lifestyle in which everyone covets gets manifested in reality.

Secret Behind Building a Successful Customer Base Value for money, creating a unique approach that makes the spaces more sustainable, user-friendly and remarkable impact.

At Infinity, they create bespoke designs for clients. This adds a unique language and design ideas to them every project; it is value for money and time given by clients for remarkable impacts.

With services like in-house annual management contracts, their clients hardly need to worry about the post-service issues faced at projects.

For Infinity, a Client is actually a Client-Partner. This way it becomes 32

easy to step into the client’s shoes.

When they get a requirement to furnish, they never come up with solutions to only these requirements; they would look at it from a 360-degree perspective and beyond.

Source of inspiration is creating new ideas, new materials, visiting new exhibitions and creating a unique lifestyle of people living in the spaces.

Being in the creative industry, Infinity meets client’s demands, needs, aspirations, imaginations and build their dream into reality.

People at Infinity are essentially the Key stakeholders of Infinity, as an architecture and interior design company, built on 17 years of vast experience and expertise; they have accumulated an impressive track record founded on trust and credibility. With quality service that speaks, our interior design concepts have been known to focus on translating clients’ specifications into discerning ideas. It’s only through their creative and technical eye that our projects are unique and exceptionally remarkable.

Every avenue of the client’s aspirations, desires, and needs to get its appropriate attention through an accommodating yet disciplined approach.

The Founding Director Founding Director Mr. Ajinkya Dhumal has been creating true masterpieces of luxury for Residential & Commercial Interior Designing for more than a decade his success story is also rich.

Coming from a simple Maharashtrian family, the grind and the Design world exploration helped him change the whole perspective. This struggle combined with his initial failures motivated him to further explore his interest in sketching. His leadership is draped in inspiration and people identify Passion as his other name. Today, with his brilliant taste and touch of luxury his company is the most recognized brand in the market and well known for its exclusivity.

Dedication, Discipline, imbibing holistic approach towards projects, his keen understanding of the extraordinary the unerring taste and always considering customer is king, are his qualities which have contributed uplifting the company.

The Workforce

The four pillars of our team “Designers, Execution, Purchase, and Admin” have eventually carved out an Elite niche name for Infinity.

Employees play the most important role in the company by working as a team; the team with vision, passion, creativity, hard work and thirst for the continuous growth of the company.

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I PREFER DRAWING TO TALKING. DRAWING IS FASTER, AND LEAVES LESS ROOM FOR LIES.

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material procurement team comes in handy for the client’s ease to help them with the material purchase, this further helps control the project budget on a longer run.

February 2020

The Best of 5 Creative Interior Designers

www.theenterpriseworld.com

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min is

MAX ou might be surprised to read the caption of this article. Don’t get confused, this is a slightly different concept to interior design. Minimalistic, more minimalistic design. This is a very important concept in modern times.

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minimalistic designing.

Even a small room can be designed very beautifully. Without wasting, in fact without ‘investing’ much amount. There are no such economic levels in the landscape of creativity. What creativity charges you is just a vision and dedication.

Every raw and out of use thing also can be turned in the masterpiece with the innovative vision.

The concept of minimalistic design began in the fashion world and then spread to other fields. The root of this concept is cost-friendly design.

In simple terms, identify your needs and design them accordingly.

A small house colored with appropriate shades and useful furniture can be a happier place to live than a luxurious bungalow. You might wonder how is it possible!

We already have a solution for it.

The Minimalistic, more

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The minimalistic designing concept started in the sixties and seventies.

Before that, there was some sense of vast and costly interior decoration.

According to this concept, one must first focus on the essentials of the home while designing the interiors. Doing so will automatically remove unnecessary items from your list. The effect of this concept is also reflected in the design of furniture in the home. In this concept of minimalism, curves, moulding, old-fashioned or classical interior design have no

February 2020

say in it. Instead, the furniture is designed using vertical horizontal straight lines and simple geometric shapes. The thing about shapes is the same as colors, that’s what we call Minimalistic.

Long ago, when this concept was very new, a lot of emphases were placed on black and white colors when designing the concept. It also changed over time, with the use of a few more colors, without pushing the core of the concept as it is now.

Now even though it has the potential to use different colors as new art, it is possible to use one or two colors at a time, depending on the concept. Even more important is the original colors. E.g. If a room is made entirely of grey and any part of the furniture is red or similar, then the red color is expected to be the original red color, which is probably best here.

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Minimalistic Interior Designing is basically, ‘I can buy everything’. But I don’t want to fill my house with waste.’

In fact, since the interior is intended to be used with very few items, it is important to have a wealth of ideas that will be used and hence it is important to pass on both the quality and appearance of the items to be used. For this reason, if anyone wants to have a minimalistic interior, it is not as if they think a big reduction in cost.

But at the same time, it is also true that the concept of minimalism teaches us to live by our needs.

This is the concept that emphasizes design by separating out unnecessary decoration in your home. We are now at such a point that there is no need to tell the differences between design and

decoration to the wise reader.

In a nutshell, it is a concept that maintains high tastes, giving the house a clean and tidy even in simplicity. At least that means the interior is done by avoiding the need for furniture, even the use of cool colors and extra flare. These types of interiors are often seen in advertisements on TV, especially if you look at ads related to the bathroom.

Last but not least, interior design has the concept of minimalistic, just as there are classical, contemporary and many other concepts and practices. It is important to know about this concept as it is current. Otherwise, there is nothing left-right in other concepts, methods, and minimalistic concepts. Every method is the best in its place!

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Abhijeet Deshmukh & Shweta Deshmukh Founders

Dezinebox

INTERIORS INSPIRED BY INNOVATION 36

February 2020

Interview with TEW

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nterior designers are those who make your dream home happier place to live and workplace more productive. An innovative and creative mind with the help of vast experience helps you to convert the house to a Home.

Dezinebox is a bunch of such creative, innovative and experienced people working together to design spaces beautifully. The masterminds behind the growth of Dezinebox are its founders Shweta Deshmukh & Abhijeet Deshmukh.

In a candid talk with Shweta Deshmukh, let’s know more about Dezinebox and the interior design landscape.

Shweta tells us about Dezinebox, A box full of creative treasures...

Dezinebox is a start-up launched by Abhijeet Deshmukh & myself in 2017. Dezinebox provides online design solutions with the ecosystem of product partners and design partners. We curate all the design elements in the form of an innovative online shopping list with a hyperlink to assist the customers for shopping while designing his space online. Everybody in this world wishes to create his or her own dream space. In tier-II &tierIII cities, people have their apprehensions about approaching an architect for a small project.

People would not consult an architect for small work, and even an architect would not like to take it up due to the commercials involved. We are precisely trying to bridge this gap!! We have crafted online products like colour consultancy, flooring ideas, lighting ideas, Vastu consultancy, furniture www.theenterpriseworld.com

designing, wall décor ideas ranging from Rs.1000-Rs.7000 per room & designing architecture projects like homes, farmhouse, school, hotels & multiplex. Peperfry, Serge Ferrari, Legrand, Everest, Nitco, Berger, Jaipur Rugs and many more product brands are our product partners. We have many architects and designer registered with us in all major cities of India.

A journey with hurdles makes destiny beautiful, here she tells us about the initial challenges they faced…

Although I have been practicing as an architect under my firm Shweta Deshmukh & Associates for 10 years it was quiet challenging to work on a start-up!

Entrepreneurship is an emotional rollercoaster ride. It every day makes you, breaks you, pulls you, pushes you, takes you high or buries you down, but it keeps you moving ahead hour-by-hour & dayby-day. Starting something disruptive like online design was full of challenges. We took almost a year to build the framework of it and then the website of it. Suddenly one day during our Y Combinator Startup School graduation, we realised we missed it all, and then we dismantled the same framework putting water on our year-long struggle. I remember we build our new strategy, structure and website in the next ten days. It is an enriching experience to speak to almost 5000+ customers till date situated in every nook and corner of our country. We iterated our offerings, pricing, strategy and model and will continue to modify it in the future as well. We feel that the beauty of entrepreneurship & Overall, it’s an incredible journey so far.

Shweta tells us about the first few years of their interior designing company…

When we launched Dezinebox in 2017, we could sell only 2 boxes for first six months. We had many expectations when we started off.

We didn’t want to disclose our identity, share our contact details and wanted to provide design services. Now when we look back we found it so amateurish. If we don't disclose our identity how would customers trust us to design their spaces? We evolved by making our own mistakes. We restructured our model so many times in last 3 years. It was really tough to sustain through these failures. But we sailed through it.

The triggering point for the growth of company in her words…

We started steady and slow. After a year we realised by our mistakes and started altering our idea. But it was YC start-up School graduation and Start-up Leadership Program that helped us to identify our minuses. We welcomed all the suggestions put forward by them and executed it. This triggered the growth of Dezinebox.

When we asked about the reason behind her company’s longstanding success, she said…

As an Architect I am totally in love with my profession! My work gives me immense joy and peace. But when we started working on Dezinebox as a start-up to give online design services, I realised passion is not enough. It also needs lots of technical & practical insight.

Abhijeet exactly balances that He is an ex-CITI banker and worked with 37

experience showed a good congruence and Dezinebox was evolved.

She tells us about their quality offerings…

start-ups as a co-founder in the past. His ever evolving strategies, understanding customers’ demands and requirements, reading market trends for the start-up industry all came together as a complete package for success. We both complement each other perfectly.

What influenced you to start an Online Designing Company?

This is an era of digitization. Every other day there is a new app or a company launched for some online products. Interiors industry is rapidly evolving online market. If we look at the statistics Interior Designing Industry of India is expected to grow at a CAGR of around 8% from US$ 837 Million in 2017 to US$ 1,138 Million in 2021. I am passionate Architect who was happily running my architectural and interior firm. I had this idea to start a design start-up for online services for a long time in my mind which Abhijeet harmonized with. His start-up and fiancé experience along with my architectural and interior 38

We provide online design services across the globe. We had created products of services. Our online products are colour consultancy, flooring ideas, lighting ideas, Vastu consultancy, furniture designing, wall décor ideas ranging from Rs.1000-Rs.7000 per room. None of the designers of Architect would give consultancy for such small requirements of clients. We receive all requirements online from the client from any corner of the world.

After understanding their requirements, we involve them in the complete design process and then deliver the final product. Our product ecosystem helps us to give a shopping list online. They help our customers execute their projects at a reasonable cost. If some clients, ask for offline services, then we recommend our registered design partner in that particular location.

How do you decide to take the company a step further in terms of your services?

We wish to create our footprint in all major cities of the world. We

always believed that Dezinebox could serve globally. We began providing services in the middle east & then realized that our ecosystem was not equipped to handle overseas clients then. So, we decided to focus on India. Now, after testing the Indian market, we wish to focus on foreign customers, especially the NRI community.

How do you combine beauty and function while designing?

We always prioritize functionality over beauty. Once the basic space requirements are addressed, then each area can be enhanced with various design elements. Nature plays a vital role in our designs, and it always reflects through some carved out design niches like cosy green corners or courtyards. We are more sensitive towards the environment and follow sustainability. We strongly feel the material that leaves the least carbon footprints on the environment should be proposed and recommended. This would be our little contribution towards mother February 2020

Interview with TEW

earth.

Can you please brief us about your professional experience?

I have professional experience of 18 years. I worked in Pune for few initial years and then shifted to Mumbai after my marriage. I worked for few architectural firms in internal years. I established my firm Shweta Deshmukh & Associates in 2010. I have worked on variety of Architectural & Interior projects such as weekend homes, resorts, multiplex & mall, farmhouses, bungalows, coworking spaces, incubation hubs, restaurants, luxury residences.

Abhijeet had worked with Citi for more than 10 years. He worked with a start-up as a cofounder for a year after that. Also, he is a visiting faculty in various management colleges like Amity University, NMIMS, ITM etc. He is also pursuing his PhD. What are the key achievements of your entrepreneurial journey?

I am a jury for ACEtech Design wall and Grandstand Awards for consecutive 3 years. I was conferred with “Exceptional Woman of Excellence” award by Women Economic Forum and All Ladies Leagues in 2017. I received Archid Award by Fortune street in www.theenterpriseworld.com

2019. Our firm received “Most Innovative Firm” award in 2019.

My incubation Hub project in Mumbai, was awarded as “Best Coworking Space” in 2019. I was invited as a speaker by WADe Asia to talk on “Architect Building an IT platform. Also, I was featured as “50 Phenomenal Architects”, “Inspiring 50 Architects” “Woman Achiever” “India’s Young Architect & Interior Designer” The team is a backbone of any business, here she says something about her team…

We truly believe in growing together. Our team is like our family. If we wish to be rich, then we also need to make our team rich. We encourage and motivate the team by involving them in all important decisions of our company. We don’t believe in cabin culture and there is a lot of trust and faith we have among our team.

Is there any special experience with your clients you would like to highlight?

I want to give a context here. When we started two years back, customers never believed us as they couldn’t see us. They couldn’t think how we would design their spaces without going there and without meeting them? So it took us almost two years to earn the trust of our valuable customers. We created a G+3 bungalow of 4300sft at Fatehabad, Hotel & restaurant in Goa, a luxury apartment at Alibag, a Living room in Srinagar and many more, a home at Buldhana, residential interiors in Pune, Jaipur.

They all are on the list of our happy customers, and they refer back to us many more now.

With the rising technology, the Interior Designing sector has changed over a period of time, Shweta tells us more about it...

Have you ever thought of buying furniture online a decade ago? But today we do that! There are no more trade secrets in this industry now. Everything is available online and customers are much more aware and up to date about current trends. They have so many options available online for all products as well as even designers. We are exactly making use of this. We empower our customer’s to execute our online designs. We are giving them DIY solutions.

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Importance of Acoustics in Interior Designing Process doesn’t sound like it did in the demo room. There are many things you might try to improve the system cables or isolation stands for your equipment. You might spend hundreds of pounds on new system cables but can the difference really?

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wellbeing, communication and productivity.

ome interior acoustics is the science of controlling noise at the home. This includes the minimization of noise transmission from one space to another and the control of the characteristics of sound within spaces themselves.

It can be particularly significant in spaces such as concert halls, recording studios, lecture theatres, and etc., where the quality of sound and its intelligibility are important.

Home interior acoustics is an important consideration in the design, operation, and construction of most buildings, and can have a significant impact on health and

If you have your ideal set-up. You have your high-fidelity speakers set in their optimum position. You have your listening position just right. But there’s a problem. It just

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The only way you can add focus to your system and improve clarity is by making your entertainment or living room in tune. No doubt the room in which high-end audio equipment is installed was not specifically designed to listen to music or watch movies. If the room has parallel walls if the room is in a square shape or rectangular shape you may suffer from room modes.

Room modes are frequencies at which sound waves in a room resonate, based on the room dimensions. The acoustic modes will “color” the sound, i.e. enhance certain frequencies and dull others.

This will, in turn, create peaks and troughs. These can be as much as 6dB difference which is a discernible change.

In a room; there are many surfaces that reflect sound. This will clutter and color the music you listen to and make it sound clouded and distorted. There will be direct sound from your speaker and after that there will be indirect sound reflecting from the walls, the February 2020

Expert’s View ceiling, and even the floor and then finally sound waves reach you. The most influential reflection is called the first reflection. This is at the mirror point between you and the speakers. The reflection points are on the sidewalls, the ceiling, and the floor. It is called the first reflection because after the direct sound it is the next sound you experience, like an echo.

To overcome all the problems one faces while watching movies or listening with family there is the only way, The acoustic treatment.

Acoustic treatment may sound like a too expensive or an odd-looking concept than can ruin your interior design idea. Actually, it’s not.

Acoustic panels come in all sizes and shapes and even one can customize them according to interior designer’s requirements.

Many people from major cities where there is endless noise of traffic and all, people are considering acoustic treatment as one of the most important needs while setting up a home. Here are some acoustic treatment methods that can help you to make your home a peaceful place to live.

Acoustic Treatment methods Acoustic Panels Acoustic panels are used to reduce unwanted modal & non-modal waves, flutter echo, comb filtering, early reflections and helps to save stereo imaging.

The Panel outperforms these “reflection-free zone (RFZ)” by combining both porous and resonating absorbers to decelerate particle velocity and reduce sound pressure. It comes fully equipped with Absorbing technology, air gap features, Aluminum frame and easy mount system. These acoustic www.theenterpriseworld.com

panels have unique features that help to solve sound wave problems in a room.

• Effective Controls primary reflections and flutter echo.

• Higher Noise Reduction Coefficient.

• Attractive panel design and excellent built quality.

Bass Traps Broadband Diaphragmatic Absorber will help reduce sound decay times, increase clarity and help you to achieve a flat sound response within a room by reducing interfering audio frequency buildup and interfering reflections that occur from room reverberation.

Tube Bass traps like these are also a wonderful way to create a very accurate, comfortable, and portable listening environment. They have following features to solve room noise issues • Bass absorption between 40 Hz and 250 Hz • Provides additional Low-End attenuation & delivering a truer sound.

• Used for wall corner and ceiling corner applications.

• Great Sturdy handcrafted construction with excellent built quality.

Skyline Diffusers Skyline diffuser is a very popular and effective tool for improving room acoustics. It consists of 144 elements, each of which has been cut on a predetermined length and the whole is arranged in a strictly defined order. The Skyline diffuserdiffuses acoustic waves before they reflect off walls or ceilings.

modulated prime root number theory to uniformly scatter sound.

• Eliminates Comb Filtering & Flutter Echoes.

• Improves your room’s acoustics without making it sound small, dry, or boxy.

• Balanced Sound field.

Ceiling Clouds Ceiling Clouds are acoustical panels that suspend horizontally from the ceiling to reduce sound reflections, Bass Control & Flutter Echo. In offices & Hotels, it reduces conversation “flanking” over office partitions with fabric room décor. Ceiling Clouds are uniquely designed with following features: • Effective controls primary reflections and flutter echo.

• Higher Noise Reduction Coefficient.

• Attractive panel design and excellent built quality.

Acoustic panels are designed in such a way that they can give you the best listening experience. Hertz acoustic deals in all of the products mentioned above. All of our products are globally certified.

Hemant Ghan Founder Hertz Acoustic

• Scientific Design - Pattern utilize 41

Unusual Facts Emus and kangaroos cannot walk backwards and are on the Australian coat of arms for that reason.

16.4 million people in the world think chocolate milk comes from brown cow.

One can hear blue whale's heartbeat from more than 2 miles away.

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February 2020

Keeping Rabbit as a pet is illegal in Australia, unless you have proof you're a magician.

Most eye oaters are caused by age related changes that occur inside your eyes.

The two-foot long bird called a Kea that lives in New Zealand likes to eat the strips of rubber around car windows. www.theenterpriseworld.com

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PinkApple Space Design . Product . Consulting

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February 2020

Interview with TEW

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inkApple is an online marketplace for artisan-crafted products, space design and custom bulk orders that gives its customers easy access to custom-designed handcrafted products. PinkApple executes and deliver tailor-made interior design solutions for homeowners and bulk orders for architects, contractors and interior designers, within budget and on time. PinkApple focuses on nurturing artisanal talent, developing new business lines, building demand for handcrafted products through trendy product lines and encouraging institutional participation through bulk orders for office spaces. Their 360-degree design services are accessible to tier-2 and tier-3 cities as well.

PinkApple won the Most Innovative Start-up of the Year at the Architecture and Interior Design Excellence Awards 2019.

It was just another day in 2008 when Archana, who was 6 months pregnant with her first child, decided to pause from her regular day job and mull over the germ of an idea. In her line of work as a successful Designer & Brand manager with fashion houses such as United Colors of Benetton, Levi’s and Wrangler, she’d come across a need in the market, that she sensed needed to be plugged. She started building on the solution she had identified, in the interior design market. Archana decided to register her company PinkApple, get a rubber stamp and make 4 quilts for a client. And thus began a journey with her first client, Purvankara Builders, from where PinkApple has never looked back.

Like any journey, the ride has not been free of bumps, but Archana’s grit, determination, expertise in design, and belief in doing good and honest work have always paved the way forward for PinkApple.

Archana Ganapathy Founder & Managing Director

www.theenterpriseworld.com

In an interview with Archana Ganapathy, Founder & Managing Director at The PinkApple Studio Pvt. Ltd. Let’s get known to their quality offerings and something interesting about world of interior designing.

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• What were the initial challenges you faced?

1. Abandoning the steady paycheck With a good steady job, good salary it was a tough decision to quit after a very successful corporate career.

The only reason I could do it was the passion and love to start something confidently, believing in my success and also wanting to do justice to my newborn baby, by being a hands on mother.

2. Sacrificing personal capital Some entrepreneurs are able to start their ventures relying solely on external funding. That usually means a collection of angel investor contributions, government grants and loans, and results from crowdfunding campaigns. But many entrepreneurs like myself had to only dive into my own bank accounts and personal savings to get things started. Eventually a lot of financial support from parents to be bootstrapped and successful.

3. Relying on cash flow With the CGTME scheme, I managed to start with a 14lac OD ad eventually rise to a 50Lac limit.

Even if you have a line of credit, securing a regular cash flow is difficult and stressful. We could position ourselves for a profitable year, but still struggle with the dayto-day necessities if the revenue doesn’t match or exceed costs in a timely manner.

Bills can add up quickly, and if you don’t have enough revenue to support your outgoing cash flow, you could run short of money for pay checks or be forced to dip into emergency funds. This is not a 46

good sustainable situation to be in.

4. Donating personal time (and health) An entrepreneur, I took a toll on my health with trying to balance work and two kids. Countless hours doing work to make your company successful, and your remaining hours worrying about what you have or have not done thus far. You will lose sleep, you will miss out on personal time, and you will experience much more stress than usual as being a start-up one ends up doing more than one can chew.

The rewards of entrepreneurship often outweigh these personal risks, but I realized I have to be prepared to live this type of lifestyle.

sector requires different types of investments to preserve traditional crafts, strengthen the sector, and improve the incomes of artisans.

The online setup at PINKAPPLE is currently focussing on building the four cornerstones of artisan sustainability: • Nurturing Artisan Talent • Developing New Business lines • Building Demand for Crafts through interesting in trendy product lines • Encouraging Institutional Participations through bulk orders for newer offices.

• Which was that point that triggered the growth of the company?

Empowering Local Communities

• How were the first few years of your interior designing company?

‘Crafting a Livelihood’ Propelled by loss of markets, declining skills and difficulty catering to new markets, a large number of artisans have moved to urban centres in search of low, unskilled employment in the industry. To start providing these artisans back with what they are skilled with and enjoy hands on working, the designers at PinkApple work on products, custom interior product lines for clients on bulk orders/ turnkey requirements etc. To keep the passion, smile on their faces and money into their account end of the week going! We have evolved numerous models to support artisans in earning better livelihoods.

Harnessing the potential of this

PinkApple believes in design with a heart. Designing of spaces is a passion, but preserving our heritage and empowering communities is a belief. Given India’s rich tradition of handicrafts, PinkApple knows in its heart that it is important to preserve this culture and weave a balance between what is and what was.

PinkApple currently works with artisans spread across 22 clusters located in different villages in the region. The mission? To reach out and work with 2,000 such clusters by 2020. The objective is to create livelihoods for artisans by paying them for their handiwork, and in doing so, creating communities that are economically self-sufficient. In so doing, we are actually ‘making in India’, our direct association with the artisans brings down pricing and our clients can benefit from the rich tapestry of handcrafted products that are February 2020

Interview with TEW

PinkApple is working towards creating a holistic yet integrated design ecosystem that preserves, motivates, inspires and emancipates, the creator, the provider and the consumer.

• What is the reason behind your company’s long-standing success?

The founder’s determination, expertise in design, and belief in doing good and honest work have always paved the way forward for PinkApple.

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artisans, our clusters, our production house!

• What drives your design decisions? What are some of your largest inspirations?

We have internal processes streamlined and the teams follow the same religiously. Inspirations can come out of anything, however today the team is consciously working towards sustainable, ecofriendly and upcycled product lines.

• One person whom you admire the most?

Indra Nooyi and Sudha Murthy, these two super women are always

Archana Ganapathy • Archana Ganapathy is a creative design graduate from the Srishti Institute of Art, Design and Technology, Bangalore.

• She has worked as a designer and brand manager with fashion houses such as United Colors of Benetton, Levi’s and Wrangler.

• After a successful corporate stint, she felt a desire to give back to society and engage with the endangered handicraft industry.

• Archana started PinkApple with an aim to unite modern spaces with

Dare to believe that good things are possible when you follow your heart being a source of motivation for me.

• How do you decide to take the company a step further in terms of your products/services?

By offering custom orders to scale online, Design services for any kind of space online with a basic fee and offering Franchisee partnership programs for Architects & Designers.

• Whose business story do you find the most inspiring?

Every entrepreneur struggles to say a story many go unsaid. That doesn’t mean their story isn’t inspiring enough.

• How do you combine beauty and function while designing?

Beauty comes from the exposure our design team receives on a day to day basis, interacting with clients and customers on a regular basis.

Their inspiration and ideas churn beautiful looking spaces and very go to market needs with functionality combined by taking that idea to our backbone team to test technical functionality – our

• It’s a rat-race out there. How do you cope with that?

Yes, very much as being a part incubated manufacturing company, we struggle with HNI clients, Architects & Project managers procuring China make products with higher pricing and delayed lead times. We decided to launch ourselves in the digital space by taking affordable, custom to scale products to tier 2 & 3 cities.

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affordable, thus doing away with cheaper Asian imports.

century-old dying crafts and workmanship. She consciously makes an effort to do her bit to empower traditional artisans.

• For creating a brand in line with the Make in India initiative, Archana was chosen as one among The Visionary Women Leaders of 2019 by Business APAC.

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Keep Calm and think out of the box!

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February 2020

When we say that someone is very creative, it often comes out that the person has a very good understanding and interest in art. But being creative is not just that. The definition of creativity or creativity is much larger than this. Actually being creative depends on our thinking and there can be many people around us with such out of the box thinking.

No one can force anybody to be creative. If someone does so, that can ruin the entire creative process. It is easy and affordable for everyone to be creative. What you need to be creative is just an innovative mind that thinks out of the box.

Albert Einstein ones said, “creativity is just an intelligence having fun!” And no one can deny that. Everyone is best in their own field, what makes people unique is their thought process.

Here we are bringing you some stages of the creative process. You can easily relate to them.

The preparation stage This is the first step where people try to do something new and prepare their minds accordingly. For this, an attempt is made to gather as much information as possible and every possible thought is thought out. In this effort, knowledge is collected from different people and places from getting books.

Our goal in this step is to learn as much as possible so that this information can be helpful in bringing new things to the building.

The incubation stage After gathering information to try something new, we go to the Incubation stage. During this time, we stop all the activities that we started. Here at times, we feel frustrated because success is still not seen.

During this period, many people try to divert their attention such as yoga, meditation, sports, walking or resting so that the mind can be relaxed but still the unconscious thought process keeps going in us, due to which our mind after some time Tries to think of something new.

But still, we are far away from creativity.

The illumination stage There is such a twist in our lives when we suddenly find a solution to a problem. This is the Illumination stage where the creative idea suddenly comes in our mind and we get the solution. It is also called “eureka experiences”.

These thoughts come from the toilet to sleep. Like Percy Spencer got the idea of the microwave while eating chocolate.

The verification stage This is the time of action where we try to test our creative thoughts and work accordingly. If the idea is perfect, then everyone appreciates such a result which works as inspiration for other people.

Out of the box, thinking may take a lot of time but definitely, you will end up with some awesome results.

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