The 10 Transformational Business Leaders to look out for 2021

Leader in Spotlight

VAIBHAV AGGARWAL THE FARSIGHTED INNOVATOR TRANSFORMING BUSINESSES IN INDIA On the COver

KRISHNA MARATHE

THE 10 TRANSFORMATIONAL

BUSINESS LEADERS TO LOOK OUT 2021

MANAGING DIRECTOR & FOUNDER SWIFT TECHNOPLAST PVT. LTD.

T.I.G.E.R KRISHNA MARATHE Indian Successful Entrepreneur and Innovator, Purpose Driven & Solution Provider who bring transformation around with strong vision and values for life.

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Ashvini Danigond FOUNDER AND CEO

MANORAMA INFOSOLUTIONS PVT. LTD. Technologies Enabling Businesses, Enhancing Life

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preserving data ecosystems

Technological history is linked to the history of science. Since the technology uses resources, technological history is tightly linked to economic history. From those resources, technology produces other resources, including technical artifacts used in everyday life. There are about 190 million companies around the world. But very few of them are well-known or called brands in their particular sector. What makes businesses to create a unique place in the market is their unmatched leadership. A visionary leader who adopts upgraded technologies and innovates something unique with the help of his team makes a business successful. We call them transformational business leaders as they not only change their business but also transmogrify the whole sector and add a boost to the nation’s economy.

The Enterprise Worlds special issue, The 10 Transformational Business Leaders to Look Out 2021 features the stories of leaders that have created a unique place in the market with their dedication, innovation, and vision as well as inspired budding entrepreneurs with their exemplary hard and smart work.

Featuring for the cover story is Mr. Krishna Marathe, Managing Director & Founder at Swift Technoplast Pvt Ltd. Swift is a Unique and technologically advanced industrial Rotomolding & injection Molding plastic products manufacturer in India. Today Swift is the best-known brand for dedicated & finest, plastic pallets manufacturer in India, having 125+ unique designs of pallets to cater to different industrial applications. Swift’s product range consists of pallets, ICE Box, Road Safety Products catering to domestic customers and export more than 12 countries.

Some entrepreneurs take an existing idea and use their logic and skills turning it into a spin-off making it a huge success and undercutting the competition in the perfect way possible. Such is the story of Mr. Sam Walton, the man, and brains behind the worldwide famous retail and wholesale store – Walmart. In our special editorial feature, read more about Mr. Sam Walton.

Mr. Dhananjay Arora, Founder of K Webmaker, is one of the most innovative business leaders in India. Based on the strong foundation of the Internet, K Webmaker is a digital agency that is helping companies with their digital presence. Mr. Arora had recognized the potential of the Internet back in the ‘90s. When most of the companies were just familiarizing themselves with this new concept, Mr. Arora started a firm with full-scale digital services. 22 years later, digitization is still in full swing, with new technologies coming up every day, and K Webmaker, with a strong foundation and experienced team, is helping their clients to adapt to it.

John Prakash Jha is the CEO and founder of Netsach. He understands the importance of the internet in human’s lives and its role played in the overall development of a persona and the amenities it offers but not at the cost of data and someone’s privacy. He founded Netsach to provide a very high standard and quality of cybersecurity to the people and companies alike.

Readout an interview with him to know more about Netsach and how they are transforming their client’s businesses.

There is a lot more inside!

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Leaders in Spotlight This issue of The Enterprise World, The 10 Transformational Business Leaders to Look Out 2020 (Vol 3) features, Featuring for the cover story is Mr. Krishna Marathe, Managing Director & Founder at Swift Technoplast Pvt Ltd. Swift is a Unique and technologically advanced industrial Rotomolding & injection Molding plastic products manufacturer in India. Today Swift is the best-known brand for dedicated & finest, plastic pallets manufacturer in India, having 125+ unique designs of pallets to cater to different industrial applications.

Swift’s product range consists of pallets, ICE Box, Road Safety Products catering to domestic customers and export more than 12 countries.

Mr. Bipin Chandra is a founder and CEO at Esyasoft. Esyasoft is a software product company providing pioneering Technology & Analytics solutions, enabling the modernization of power distribution networks: transforming

legacy utilities into Smart utilities.

Bipin’s vision was to be in a position to build a company with core values rooted in social responsibility – providing jobs and growth for his employees – as well as a sustainable business concept.

Mr. Dhananjay Arora, Founder of K Webmaker, is one of the most innovative business leaders in India. Based on the strong foundation of the Internet, K Webmaker is a digital agency that is helping companies with their digital presence.

Mr. Mahendar Puri is on a mission to transmogrify the Indian business sector with top-notched logistics services. Read out an interview with him in which, we discussed the current industry scenario and what MSA Global Logistics has to offer to its clients.

Enterprises in India have tremendous potential to lead the global economy. What they struggle with is to get the proper business solutions that can solve

their problems and add a push to their growth, sometimes multifold!Keeping this in mind, a person on a mission to transform Indian businesses, Mr. Vaibhav Aggarwal established BladeBRAINS Group®. Blade-BRAINS Group’s wide spectrum of business solutions includes marketing consulting, brand consulting and advisory, statutory consulting, financial services & advisory, HR management, etc.

John Prakash Jha is the CEO and founder of Netsach. He understands the importance of the internet in human’s lives and its role played in the overall development of a persona and the amenities it offers but not at the cost of data and someone’s privacy. He founded Netsach to provide a very high standard and quality of cybersecurity to the people and companies alike. Readout an interview with him to know more about Netsach and how they are transforming their client’s businesses.

08

KRISHNA MARATHE Transforming Businesses with the Best Industrial Products made with the Best & Recyclable Plastic!

CONT 34

MAHENDAR PURI

Accelerating the new logistics revolution

40

VAIBHAV AGGARWAL

CONTENT

The farsighted innovator transforming businesses in India

16 DR. BIPIN CHANDRA Brightening the future with smart integrated solutions

24 JOHN PRAKASH JHA

TENT India's business leader and the failproof response to cyber threats

28

DHANANJAY ARORA The journey of a tech-savvy youngster to a business leader in the digital landscape

20

Story of Sam Walton The man behind the worldwide famous retail and wholesale store – Walmart.

32

44

The Organic Food How to develop Market Growth enhanced Cyber Security training for managers

Cover Story

KRISHNA MARATHE

Dynamic Leader & Entrepreneur Transforming Businesses with best quality Environment Friendly Industrial Products

Krishna Marathe, Managing Director & Founder, Swift Technoplast Pvt Ltd

08 January 2021

www.theenterpriseworld.com 09

Cover Story lastic is derived from the Greek word Plastikos, which simply means easily ductile material that, can be molded into a shape. Its use increased unexpectedly in the industrial and domestic sectors in the 1970s.

P

pallets manufacturer & supplier in India” by Worldwide Achievers. Also, they were on the list of “Top 10 Most Admired companies in Plastic Industry” in Insight success magazine May 2018 issue.

As for perks of industrial revolution 4.0, businesses got an opportunity to spread their wings and accelerate their growth. In the fast-paced digital world, time matters a lot and so the logistics and storage. Here plastic plays a vital role. Industrial material manufactured using plastic is a kind of messiah as it is lighter, easily movable, thermalelectric, vibration-noise resistant, and less spaceconsuming.

Cutting through the Complexities

In this context, a leader Mr. Krishna Marathe, Managing Director and Founder, and his team of experts at Swift Technoplast Pvt Ltd is striving smart to transform businesses across the globe with topnotched plastic products offerings.

With advanced production equipment and superb technology, Swift ensures the quality of its products.

The team of professionals at Swift has rich experience in product development, designing, production, sales, and services.

We at The Enterprise World feel happy to feature, Mr. Krishna Marathe and Swift Technoplast as a cover story for our special issue, The 10 Transformational Business Leaders to Look Out 2020.

The Company Swift technoplastpvt ltd is a Unique and technologically advanced industrial Rotomolding & injection Molding plastic products manufacturer in India. Today Swift is the best-known brand for dedicated & finest, plastic pallets manufacturer in India, having 125+ unique designs of pallets to cater to different industrial applications. Swift’s product range consists of pallets, ICE Box, Road Safety Products catering domestic customers and export more than 12 countries.

The company is well-known in the industry for its customer-specific Solution based approach & longlasting performance of its products.

Swift Industrial Products is awarded as “Best Plastic 10 January 2021

Challenges are part of business, initially the company startedas a new enterprise with limited resources, great ambitions and lots of hard work... When they have started growing, all these resources are also needed to expand like finance, people, knowledge, systems. Mr. Krishna says, “I think everything to be in sync with your growth. Anything in between is a challenge in business as I said challenges and its resolutions is a way of business, we must keep transforming thing regularly” The company’s approach to challenges is always normal and they treat them easygoing. Challenges never been an issue but it’s one of the motivating, energizing factors in any business.

And then the growth started Mr. Krishna says, “Our core purpose is, to provide an innovative environment-friendly solution by identifying the purpose behind upfront needs of the industries entirely aligned and reinforced in our company culture.” Whatever the people at Swift do is Customer-centric, they always try to understand the Customer’s purpose to buy their products. Once you know the customer’s purpose well, they can innovatively provide the product as a solution. The realization of the power of purpose and alignment of the team is kind of a triggering point in the company’s growth.

Since its establishment, the company has experienced continuous progress. They have achieved YOY 3040% growth and every 3 years the company is increasing its capacity of manufacturing plant. The company is in process of doubling its capacity in financial years.

Factors behind Swift’s longstanding success The main factor behind the success of any business is Customers, If you make customer happy customer will make you successful in business, the customer

experience is most important. They always focus on customers’ experiences with swift must be enriched, weather when discussing with customer technical support, guidance to select the right product, aftersales query the most important product performance.

The company keeps product innovating, focuses on R& D, and also keeps the team upgraded aligned by regular training.

Mr. Krishna says, “Credit goes to our core purpose that understands what is the purpose of customer to buy a product when you understand that purpose then you can easily offer the right product at the right price, we see customer always happy for it & product is also performing well then your service and product are brand ambassadors of your company which make you successful in the long run. Swift always strives to create customer experiences.”

Taking innovation to the table Swift has a well-known range of plastic industrial products in the b2b segment, Mainly in Plastic pallets.

They have expertise in plastic pallets manufacturing

catering food, Pharma, logistics, Chemical, engineering companies. A wide range of pallets meets all types of budgets, performance requirements of storage, racking, load capacity and cargo Packaging needs of various industries.

The company has almost 125+ different plastic pallet variants by which they are serving different customer applications.

Plastic Pallets: The main benefit of plastic pallets is that they can be reused for a long time without breakage. They are perfect for storage and reuse in warehouses. They are sleek, light and splinter-free, friendly for manual handling. Plastic Pallets guarantee unmatched cost and time saving.

Apart from plastic pallets, Swift also manufacture Spill containment products, Insulated container/ Vaccine box, Road safety products even also custom design products as per customer need.

www.theenterpriseworld.com 11

Main Products Drum Spill Containment Pallets : Swift is pioneer and 1st company in India who developed Spill containment pallets in year 2012 as per international standard and offered Pallets are made up from High quality virgin grade polymers for excellent chemical resistance, & maximum performance as per standard norms of spill control pallet which are safe for use in food industry.

Drum Spill Containment Pallets by Swift are specially designed for the safe storage of oils and chemical containers. It is specialised in catching leak, drip, spill. These pallets are made up of high-quality materials, having reliable construction and safety on the floors and resistant to most chemicals. These drum spill pallets are having reliable chemical compatibility and resistance – preventing corrosion and deterioration, assuring a long lifetime of service.

These plastic pallets are having enhanced features that augment the speed, efficiency of product distribution and ensure product protection along with human safety.

Vaccine/Ice Box: Swift is introducing Insulated Ice boxes having up to 70 litre capacities. Boxes are manufactured from Prime Quality virgin Food grade materials, double walled Constructions with a polyethylene exterior, Rubberised locks that are easy to use and last long. These containers are having drainage plugs for water removal which makes them more demanding.

Swift is all set with this container as it can be used for storage of vaccine and medicines. Also, catering companies find the best choice when it comes to transportation of frozen items, such as ice, ice-cream, and marinated meats. Supermarkets can use these iceboxes to distribute frozen meat such as chicken, from their 12 January 2021

manufacturing unit to various distribution centres. These ice boxes allow for easy storage and transportation of frozen foods for up to a week without melting! Though it is on the heavier side, they guarantee quality.

Footwear Sanitization Station: Everyone knows that washing their hands and keeping a social distance from people is incredibly important to prevent the spread of the COVID-19 virus right now. Essential businesses that are allowed to operate are sanitizing high-touch areas several times a day such as door entrance, countertops and so on.

What people may not realise is that there is another common virus carrier and that is your shoes?

Viruses are potentially living on the shoe soles or heels hence, it is important to reduce the cross-contamination and spread of diseases through shoe with a disinfectant mat.

Swift has designed Footwear Sanitization Station which helps in stopping virus from travelling one place to another via shoes. When people travel risky area or outside pathogens, germs, virus may get placed on footwear and ride inside with us in premises hence shoes could be possible carriers for harmful germs, virus & bacteria from risk area to safe area premises, i.e. cross contamination By considering this scenario Swift has developed footwear sanitization stations which will help to reduce spread cross contamination from one place to another. It is designed for effectively delivery of sanitizer to the bottoms of footwear, upper layers provide a clean and high performing foot bath system, which helps to sanitise your soles of shoes before you enter any premise to prevent the spread of germs. Sanitise footwear effectively before entering your premise, we and Swift suggest you use of footwear sanitization stations in entry points of your premises and kitchens to sanitize footwear, to minimise the risk of travel of viruses along with footwear. www.theenterpriseworld.com 13

Nirmalya Kalash : Swift has come across this idea to find a unique solution for one of a major cause which is a religious tradition of throwing ‘Nirmalya’ - floral items, pooja items, coconuts, and so on. While most of the contributions are come enveloped by Plastic sacks and in water of rivers, lakes and ponds.

Swift has designed Nirmalya Kalash in which peoples can donate all their Nirmalya during religious festivals and poojas. Swift has given this big solution over making Nirmalya kalash, so let us all get together and save our

14 January 2021

environment from the pollution by using Nirmalya Kalash for disposal of the Holy Nirmalya in a proper way.

Probably the greatest yield of pooja and celebrations in India is the huge amounts of nirmalya and throw it away in the water. As this Nirmalya Kalash will not only save our cities from being polluted but will also provide aesthetics and a neat sophisticated way to dispose the Nirmalya without disturbing people’s religious sentiments with proud feeling of Green Farewell to preserve the environment health.

Road Safety Prducts : With Rich Industrial experience Swift is involved in offering an extensive range of Road Safety Products as they are the leading, focused manufacturer and supplier of products for highways, expressways, lane markings, construction sites, road works, hazard areas, sporting events, parking lots, controlling of crowds etc.

All these products are tested to ensure that they will provide durable, long-term service - they’re UV protected, and they won’t split or crack even in extreme conditions. So, when you need strong, reliable, water filled products, you know that you can count on Swift.

Their Products are made out of high quality premium grade UV Stabilized Virgin Polyethylene material. With the unique design and well engineered products facilitate easy handling and are very easy to install/fit, these have been designed to withstand the high wind pressure generated by fast moving or jammed traffic areas. The products are having strips of retro-reflective sheets can also be pasted on the top to help enhance night vision.

At swift they know every industry has its uniqueness in manufacturing, material handling, procedures, products, people hence they didn’t sales only product but they understand the uniqueness, guide them to choose the right products, Whatever product Swift sells to a customer ensure fulfilment of desired application of the customer.

Technology, customer demands, way of handling products and its usage always keeps changing, by market intelligence the company comes to know what could be next in the market so accordingly they keep products innovating. Swift has its design, R&D with an inhouse tool making facility, they keep adding value to the products. www.theenterpriseworld.com 15

Business Story

Dr. Bipin Chandra Brightening the future with smart integrated solutions

Bipin Chandra | Founder & CEO | Esyasoft Technologies

T

oday, when most countries around the world are uniting to keep the increase in the Earth’s temperature below 2 degrees, everyone’s focus is on energy conservation. The smart grid plays an important role in energy saving. Smart grids can bring significant changes in the way electricity is distributed and used. It enables people to use electricity more intelligently through smart meters, smart devices, and renewable energy sources.

The traditional electric distribution system being used has many flaws.

16 January 2021

Thus, there was need for an innovation that could transmogrify the networks.

A person with a futuristic vision, passion, and dedication, Mr. Bipin Chandra broke new ground with integrated solutions to revolutionize power distribution networks.

distribution networks: transforming legacy utilities into Smart utilities. Founded in Bangalore, India, in 2014, Bipin’s vision was to be in a position to build a company with core values rooted in social responsibility – providing jobs and growth for his employees – as well as a sustainable business concept.

Mr. Bipin Chandra is the founder and CEO of Esyasoft Technologies. Esyasoft is a software product company providing pioneering Technology & Analytics solutions, enabling the modernization of power

Rapid population growth, along with modern-day reliance on technology, correlates with an exponential increase in power & water consumption: a demand borne by utility providers. This has necessitated the evolution of power

grids to keep up with such demand: providing an end-to-end integrated solution to facilitate such innovation of a legacy power grid into a Smart grid, is a major part of Esyasoft's success story. Esyasoft collaborates with several different entities (for example, energy utilities, government agencies & System Integrators ) to facilitate intelligent management of this increased supply and demand – “nurturing smart solutions for the connected world”.

Charting new paths of success Every business needs to overcome antecedent hurdles to prepare it for the massive and crucial challenges ahead. It is more difficult when you are about to make a disruptive change that can nettle established players in the sector. Any attempt to change the status quo is met with challenges and questions, not least that Esyasoft was a relatively new competitor in the energy/utilities sector. Proving that they could compete with well-established companies in the industry was an initial hurdle for Esyasoft.

Successfully transforming and provisioning India’s initial pilot Smart grid projects was a turning point that laid any doubts to rest regarding Esyasoft’s ability to compete with key players in the utility sector. The success of these pilot projects proved Esyasoft as a game-changer in the market, and scaling this up for large-scale implementation across the country was a huge next step for the company.

The company experienced exponential growth after the implementation of one of the largest Smart Grids in Central India, which empowered Esyasoft

to carve a unique position as a competitive solutions provider in this domain.

Esyasoft Technologies offers a high degree of skills, IPs, and Domain expertise to deal with the requirement & existing issues of the utility, unmatched in the industry, backed by continuously improving quality systems and processes.

Aside from the quality and consistency associated with their products and solutions, the team at Esyasoft is committed to honesty and transparency. The company values business relationships, seeking always to keep them on a long-term basis, and have found that ultimately, trust and satisfaction are fundamental to maintaining lasting, fruitful connections.

Since the foundation, the company graphs have changed by growing at a rate of 300% CAGR. Taking Innovation to the table Esyasoft is the only company in India, and perhaps globally, which offers a fully integrated Smart Grid suite: that is, all the necessary resources and software solutions to completely transform an existing power grid into a Smart grid.

Esyasoft is recognized by Gartner for its Meter Data Management System product and offers a plethora of comprehensive smart energy solutions.

Esyasoft is unique in offering an end-to-end solution to transform legacy utilities into Smart utilities.

The company has a mobility-based metering billing and collection solution designed for revenue

protection: under this solution, revenue recovery is maximized as all meters are accounted for and billed accurately.is unique in offering an end-to-end solution to transform legacy utilities into Smart utilities.

The company has a mobility-based metering billing and collection solution designed for revenue protection: under this solution, revenue recovery is maximized as all meters are accounted for and billed accurately.

Meter Data Management System Smart meters generate a quantum of data and will require an effective solution for collecting, validating, analysing, and reporting the same.

This is where Esyasoft’s expertise in Meter Data Management comes into the business. The company’s MDM Solution is a highly scalable enterprise application and acts as a central data repository. It offers a simplified interface environment, reliable business rules, interactive interfaces, insightful data analytics & MIS Reports. It can be easily integrated with existing utility applications and significantly reduces the likelihood of errors when utilizing meter data.

Peak Load Management with Demand Response It is designed to help the utility to tackle such major concern by optimized resource allocation.

Their solution includes an informative dashboard with various features that provide analytical outputs based on advanced forecasting methods. The effects of special events/occasions such as holidays, with weather data superimposition in real-time, is taken into account to have even more precise and accurate

www.theenterpriseworld.com 17

forecasting. Day Ahead Gap Analysis allows timely Demand Response event creation.

Smart Grid Analytics Esyasoft’s Intelligent Smart Grid Platform is built to address these challenges. It is a robust platform that handles big data and conducts real-time analysis to provide critical insights useful to utilities.

Revenue Management System Revenue Management System automates business-critical processes, operations, and backoffice functions of power distribution companies. Their products ESYAMBC and ESYAMOBILEMBC are selfservice applications that help utilities track customer billing, payment, queries, and complaints.

Renewable Energy Integration Esyasoft's Analytics platform with renewable energy forecasting module delivers energy forecasts with high accuracy. This empowers utilities to engage in estimating energy supply to minimize the gap between supply & demand of electricity to achieve economic and social goals. Esyasoft offers topnotch Solar Energy Integration and Wind Energy Forecasting solutions which enable its clients to utilize renewable energy sources to the fullest.

Technology taking over the traditional way of doing business Esyasoft’s combination of expertise in big data technologies and machine learning techniques saves project execution time and cost – ensuring a higher success rate.

They leverage the industry expertise of the leadership team to accomplish the solutions they offer.

In the most basic, practical of 18 January 2021

terms, Covid-19 has proven that Smart Metering is going to be an inevitable future: the ability for utilities to continue providing services, customer support, gaining accurate billing information along with reducing technical & commercial losses, etc. in a time where we are so restricted in our movements (necessarily, for health and safety) is an invaluable component of modern utility providers.

Mr. Bipin Chandra - Carving a Niche in this Domain After graduating from NIT, Jamshedpur, Bipin knew a typical “9 to 5” job was not what he was destined to do: he wanted to establish and build a company where like-minded people could join him on this journey of growth and success; all while enjoying a collaborative, open-minded and empowering working atmosphere.

Since founding Esyasoft in 2014, Bipin has been able to provide 100+ people with employment.

Creating value for his investors is another achievement that Bipin holds in high esteem.

Seeing his company grows into a global entity, and opening branches in Dubai has been the culmination of many years of hard work. The next phase will be involvement in the North American & Australian markets.

Talking about the responsibilities of entrepreneurs Bipin says, “An entrepreneur is, first and foremost, responsible to society: social responsibility is a key value of mine, and Esyasoft is involved in supporting multiple orphanages and participating in the Grant a Wish program – giving 6+ NGOs the support needed to help provide

some 450 orphans with a memorable Christmas. We have a moral obligation to help those in need.”

The most basic principle for any successful business is, in Bipin’s opinion, to have a solution for a problem or an issue that affects your daily life. This is a key point for any budding entrepreneur.

J.R.D Tata is a true source of motivation for him. Bipin finds the way he built the nation - with his business’ growth contributing back to society - to fundamentally match his values. Truly, Sir J.R.D Tata was a man who used his talents and abilities to leave the world better than how he found it.

The happening work environment Bipin’s ethos for the company’s working culture is based on trust, mutual respect, and empowerment.

Bipin is proud to employ people with talent, a fantastic attitude, and strong ethics. All employees are welcome to share thoughts and opinions; every one of his people can bring valuable perspectives and insights. It is very important to Bipin to motivate, inspire and mentor his employees to achieve their goals, as well as identifying the right people for the right roles – appreciating a person’s potential.

Looking Ahead One of Easyasoft’s next steps is to enhance existing AI/AR, ML & Blockchain components into solutions: the company’s R&D department is working on this, as well as increasing utilization of Augmented Reality to predict and prevent asset health and maintenance.

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Get Inspired

20 January 2021

SAM WALTON The man behind the worldwide famous retail and wholesale store – Walmart.

www.theenterpriseworld.com 21

W

e all hear stories of businesses, startups, and services that bring about a change in the world. Some ideas, services and products are not only unique but provide the existing products and services with utmost standard and offers that it makes it very lucrative to the customer. There are numerous startups and businesses that offer and compete for similar products and services, and no one wants to back off and get the maximum number of customer base possible.

Thus, these organisations do not leave any strategy or tactic in the box and use the best methods and measures to gain maximum reach and awareness. But there are some entrepreneurs who take an existing idea and use their logic and skills turning it into a spin off making it a huge success and undercutting the competition in the perfect way

22 January 2021

‘

Nothing else can quite substitute for a few well-chosen, well-timed, sincere words of praise.

They're absolutely free and worth a fortune.

-sam Walton

possible. Such is the story of Mr. Sam Walton, the man and brains behind the worldwide famous retail and wholesale store – Walmart.

Sam Walton started off as a sales trainee at J.C. Penney store, Des Moines, Iowa in 1940. He was really enthusiastic and zealous about his job but was never a thorough employee of the Penney store. He hated to make customers wait and, in that process, he failed to keep his books for which he was threatened by his boss and told him he's not cut out for retail work. He had a flair as a salesman and that's what saved his job and added a $25 per month in commission to his starting salary. In 1942, he enrolled in the United States Army serving as stateside as communications officer in the Army Intelligence Corps during the duration of World

War II. When he got released from the Army in 1945, he had a wife and child to support. At the age of 27, he put up $5000 and borrowed another $20000 and bought a Ben Franklin variety store in Newport, Arkansas.

His dedication, hard-work and pricing of products that was well below other retailers tripled his business by 1950. His landlord wanted the business for his son, but Walton didn’t want to sell, so he moved to Bentonville and opened Walton's Five & Dime in the summer of 1950. His business flourished and he owned 15 stores by 1960. He realized his profitability wasn’t up to the expectations and the efforts he was putting in, thus he decided to adopt a new strategy where he would slash the prices undercutting his

‘

competition, making it in the large volume of sales. This wasn’t a new idea as discounted stores were present but were small and gave discount on selected products, but he wished to open large stores that discounted everything they stocked.

He approached the company that franchised Ben Franklin stores but they turned him down. Not losing any spirit he took the gamble and opened Wal-Mart (short for Walton Mart) in Rogers, Arkansas in 1962.

Sam Walton received the Medal of Freedom for his entrepreneurial spirit and his concern for community and employees by President George Bush on March 17, 1992. He passed away in April, 1992 and at that time his net worth was estimated around $25 billion.

In today’s time Walmart is the largest company in the world by

revenue of around $514.4 billion.

Sam Walton and his story of dedication, wits and using his flair as a salesman to understand the customer and provide them with best offers and prices when it comes to their everyday products and undercutting the competition smoothly is what made his success possible. One can learn that to become successful one doesn’t need a new or unique idea, you can use any existing product or service and make it very lucrative for the customer.

The goal as a company is to have customer service that is not just the best, but legendary.

— Sam Walton

www.theenterpriseworld.com 23

In a talk with...

John Prakash Jha India’s business leader and the failproof response to cyber threats John Prakash Jha | CEO & founder | Netsach 24 January 2021

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s this year has been nothing but a roller coaster ride for us all, we have seen a lot of trends come in and old trends adapt and change. Also, the growth of various sectors and some particular domains in the field of business and start-ups. Many new companies and start-ups have come up providing a wide range of products and services and that too online so it is readily available to the consumer and without any hassle and long wait. As there has been a huge shift of population to the world of the internet that it has raised and created a lot of troubles too as everything comes with a price, the price, in this case, is our data, privacy security, etc. all in all cybersecurity.

John Prakash Jha is the CEO and founder of Netsach. He understands the importance of the internet in human’s lives and its role played in the overall development of a persona and the amenities it offers but not at the cost of data and someone’s privacy.

He founded Netsach with the aim of providing a very high standard and quality of cybersecurity to the people and companies alike. He understood the gap and is perfectly bridging it with his arsenal of products lined up to raise the bar of cybersecurity. He is not only an avid thinker, an entrepreneur, an expert but also an outstanding leader as he has brought his company forth to the reputation and status it truly deserves. John with his company and exemplary thinking and skills are what make him one of the top 10 business leaders who can transform the way we look and consume certain products and services.

In conversation with Mr. John Prakash Jha, let’s discover how he revolutionised the way we look at cybersecurity and the solution he has to all kinds of cyber threats.

• What are the products/services the company focuses on? How are your services different from those in the market?

Netsach - a cybersecurity company primarily works on 5 areas which are web security, cloud security, infrastructure security, application security and IoT security. Within each of them, we have product, service and support platform.

We have products on alert notification, Threat detection, IoT Security, GRC, and in process of creation of few cybersecurity bots.

In our service platform, we specialise in our service platform which includes, VAPT (Ethical hacking), BAS (Breach attack Simulation), Threat detection, Digital Forensic, Compliance like ISO 27001, GDPR, PCI DSS, HIPPA, etc.

We as well manage SOC and other support related project on cybersecurity as well as we help in few cyber securities awareness training to technical training to cybersecurity recruitment.

We as a company aim to become a one-stop-shop for all cybersecurity requirements in days to come.

• How do you decide to take the company a step further in terms of your products/services?

Both Vertical and Horizontal expansion is in place. We as a company will be present in Israel

(Global cybersecurity Hub) and next year will are expanding our footprint in the UAE market. By doing so we look for creating several avenues, a business prospect from various countries.

Our India office will be focussed more on delivery and support.

• How do you look after your employees? What makes your team unique?

John strongly believes that his people are his true strength and some of the practices that they meticulously follow are given below: ♦ Professional Workplace ♦ Open Communication ♦ Advanced Opportunities ♦ Recognition ♦ Benefits ♦ Recreation ♦ Constant encouragement on training to upgrade their skill.

And these practices not only create a sound and peaceful work atmosphere but also add on to the mental levels of the employees, making them feel safer and content, thus pushing everyone to do their best and provide the best results possible.

• Is there any special experience with your clients you would like to highlight?

Great customer service goes beyond fixing of computer, bugs, etc.

It is about leaving the customer with an experience and this is what we strive with each customer. Each customer is unique to us and has left a special memory for us to www.theenterpriseworld.com 25

cherish and we continue to deliver an amazing customer experience every time we work with them.

Few pointers we have made clear: • Our quality of work proves one of the highest in the market.

• Are reports and documents are up to the mark of the industry standard.

• Establish clean and clear communication with our customer • Get real-time feedback.

• Build a relationship to grow along the journey To highlight, I can mention one of the customer stories where we were supposed to deliver digital forensic and we had a tough time due to the smartness of the attacker and I remember very clearly, we were running out of our schedule. I and my team went beyond our limitation, worked for non-stop 40+ hours and were able to deliver our reports.

• Is there any new addition to the list of products/services?

Anything exciting you would like to share?

Yes, we are currently working on various cybersecurity bots which will help our customers to perform automated monitoring and further deep dive on the internet for research and automating maintenance tasks on the web thereby enhancing security in future.

• It’s a rat-race out there. How do you cope with that?

We have believed that technology has enhanced to a very high extent and in days to come the advancement of technology will be 26 January 2021

even more. We have always believed that today we should prepare for tomorrow and for most of our competency we try to keep ourselves updated with upcoming technology. Though there is a race I don’t see a rat race in the space of cybersecurity.

• The person, the man, the leader behind Netsach John Prakash Jha, (CEO and founder of Netsach) holds dual masters and many other certifications in cybersecurity, is a highly influential person in the space of cybersecurity/Information Security and is highly productive, innovative and is an effective professional with polished communication and interpersonal skills. His role in the organization involves creating, communicating and implementing the vision, mission and overall direction. John takes up the task of formulation and implementation of strategic plans while leading, directing and evaluating the work of other executive leaders in the organization.

He admires Ratan Naval Tata for the businessman but more than that for the leader he is and how he takes his company and employees and treats them with equality and respect, making sure that everyone rises with his company and no one is left behind when it comes to overall development and progress.

He is highly inspired by Elon Musk, who is not only a worldrenowned and one of the most successful and famous businessmen alive, but little do we remember and know the hardships, troubles and struggles he faced before making it into the hall of fame.

John finds Elon Musk’s story inspiring mostly due to his unwavering spirit and ability to overcome disappointment. He feels Constant vigilance is a need and should have the right strategy and with the right framework. Today we see a rise of 419 new threats per minute and with this rise, we must have the need for constant vigilance. He has seen many companies having a lot of tools for constant vigilance but unfortunately most of them due to lack of basic knowledge in cybersecurity miss on using those tools to their right potential. Hence there is a need for constant vigilance but need to have the right strategy in place for the effective use of it.

• The key achievements of John Prakash Jha’s entrepreneurial journey ♦ Top 10 most promising Enterprise Information Security Provider, CIO Review. ♦ Business Excellence Award, Houston, TX ♦ Certified for Quality in Business, International Trade Council. ♦ OWASP Certified Partner ♦ SendQuick Certified Partner ♦ Winner, India 500 CEO Awards.

Started operations in: ♦ India ♦ USA ♦ Canada ♦ Israel ♦ UAE (2021)

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Business Story

Dhananjay Arora The journey of a tech-savvy youngster to a business leader in the digital landscape

Dhananjay Arora | Founder & CEO | K Webmaker

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igital media is probably the most influential and powerful media there is.

With the correct tools and strategies, it has proven to be a game-changer for many. In the business world, digitalization gives 28 January 2021

you a competitive edge; it helps you reinvent your processes thus improving the overall quality of the services of your company.

changes some of the most prominent can be; the global reach, increased customer interaction, and cost-saving.

Among the many reasons why companies today are adopting these

Based on the strong foundation of the Internet, K Webmaker is a

digital agency that is helping companies with their digital presence. To come to think of it, Mr. Dhananjay Arora started the company way back in 1998, an era where the Internet was a foreign concept.

In 1993 a college-going youngster took his hands over the computer and the magic happened. That was a moment when Dhananjay got to know his future is going to be connected with computers.

And even then, Mr. Arora had recognized the potential of it. When most of the companies were just familiarizing themselves with this new concept, Mr. Arora started a firm with full-scale digital services.

22 years later, digitization is still in full swing, with new technologies coming up every day, and K Webmaker, with a strong foundation and experienced team, is helping their clients to adapt to it.

Creating digital pathways for business growth Hailing from a family of businessmen, he knew his true potential was in business, only he had not chosen his option yet.

Computers and technology had always fascinated Mr. Arora, and not long after his graduation, he started K Webmaker, a digital agency with services focused on website development and digital marketing.

Over the last two decades, this company has been a pioneer in the arena of digital marketing and mobile applications. Since its inception, with the evolving market and technology, the company has seen gradual and steady growth.

Something that started as a web-

designing agency is today a company with a suite of digital marketing solutions.

organization. Their only aim is to help the companies in designing a perfect strategy so that they can get better outcomes and thus help them grow.

Their wide spectrum of digital services include websites, e-commerce, intranets, mobile applications in iOS and Android, SEO, SMM, ORM, content creation, etc.

To take an example of their suite of services, they have helped a textile company set up their website. What is more is that they also helped them set up a global B2B portal, where customers across can navigate their products easily.

Taking innovation to the table K Webmaker is a digital agency that focuses on digital services.

Their services can be divided into 3 verticals• Web • Mobile • Digital Web services include websites, portals, e-commerce, which were their initial offerings. As the company grew and the demand increased, they dived into the other platforms of mobile and other digital services. The mobile services include application development for mobiles, both Android and iOS. And Digital services are where they handle everything about digital marketing, from social media to SEO.

As Mr. Arora says, K Webmaker is a company that not only focuses on one thing, something that customers want, apart from that they give present them with other services that complement what they are looking for and yield better results.

“As cliché as it may sound but we work with our customers as partners.”

With every customer on board, it is not a single take or simply providing them the solution they ask for. It is an entire process that they have with every customer.

They take into account and understand their business, their customers, their process, their objective, and after considering everything, they provide them with the solutions that are in their best interests.

From the start, one important aspect of the core value of the company has been and will always be-a Consultation.

Diverse people united with the same passion to create something unique

“What we do is not just basic services but complete digital transformation.”

This is something that has helped K Webmaker stay in the competition with better results. When a customer approaches, what they look at is a company as a whole, be it a start-up or an established

A team is an integral part of any victory. When we work together as a team, we can always find our way around even the most difficult of tasks.

“I am a firm believer that it is not

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W I T H O U T T E C H N O L O G Y, T A L K A B O U T A N Y I N D U S T R Y, Y O U W I L L N O T B E F U N C T I O N A L O R A S E F F I C I E N T.

the company that makes the people, it is the people that make the company.”

Without the right kind of workforce, a company cannot progress at the speed it can. It is like, you own a great car with a great engine, but if one thing is off among all its other components, then it will surely slow the car down or it won’t work to its best capacity. So every single component of a car is important for it to perform at its best capacity.

Similarly, every single employee or team member is essential for an organization to run and progress at its best.

Mr. Dhananjay Arora has led K Webmaker to its success today with a strong team of about 100 people.

And as he said, every single one of them has contributed to the success of the company and has helped it reach where it is today.

“We are very fortunate to have the right team!”

A view from the future Any company is always looking for opportunities to grow, and these opportunities are not out there waiting for you, it is how you transition your business and lead a path towards growth.

30 January 2021

20 years ago, when K Webmaker started their journey, even having a website was a big deal. There was no e-commerce or the influence of social media to the extent it is today. So the secret to sustaining in this changing environment is to constantly keep evolving.

There is no hard and fast plan for a business, it keeps changing according to the changes happening around. This is exactly how the company has progressed to today.

There was no e-commerce, there were no mobile apps, but as these things started gaining importance, the company started adapting themselves to these changes. Now their services include everything from website management to digital marketing.

Change is the only constant and it only makes us versatile. If you keep adopting ad gives an edge to your clients, then naturally the clients are going to prefer you over others.

The other thing K Webmaker is focusing on is geographic expansion. They already have their offices across the world and are always looking for a chance to expand and find new markets to tap. Which is what they are looking forward to; to perpetually expand their global footprint? Especially in

areas where there are not many technology providers.

Technology taking over the traditional business processes Technology is a space that keeps evolving by almost every minute.

Today technology is being used everywhere. If we were to look at businesses 10 to 15 years ago, they did not use technology. But today, the scenario is completely different, technology is used from the most basic operations, be it a simple email or social media marketing.

Be it a B2B company or a B2C company, a digital footprint is a must.

To get an overview of how important technology is in every sector, we can just take a look at the clients we have. Our clients range from jewelry companies to hotels to hospitals to B2B companies, there even is a pathology lab we cater our services to. So there is not a single sector that can just stay away from technology. Everyone will want to have a digital footprint or an online presence because let’s face it, that is where people are!

The Organic Growth

The Organic Foo There has been a growth spurt in a lot of industries and sectors. The sudden spike in the demands for certain products and services is not confined to a few industries or field. Many new fields and industries have risen and taken a permanent place in our daily lives.

There have been so many products and services that have come recently but have become such a vital part in our daily lives that we feel it has been there since the beginning. For example, touch screen phones were launched in 1992, later the domain revolutionized when Apple launched the iPhone in 2007 and then the market got filled with

32 January 2021

touch screen phones. Now when we look at it almost everyone uses a touch screen phone as it is readily available and cheaper as there is a tough competition. Coming back food is something for which every one of us is working for and the food industry changed since Organic food came into the picture.

We all want better in life, we want the best comfort, best technology and other luxuries. But why would that mean one does not take care of their own health and not provide one with the best nutrition and that too of purest quality and standard.

Organic farming was started in the 1900s and became popular around

1960s. It gained momentum and recently health has been becoming a top priority as a lot of awareness has been spread about it and people are understanding the importance of being fit and healthy. This has led to an exponential growth in the organic food market as the demands have risen and once people are consuming it, they could easily spot the difference in purity and effects of the same. Organic farming not only benefits the consumers but also the environments as it decreases nitrate leaching into groundwater, reduces soil erosion, using fewer pesticides, etc.

od Market Growth All the factors not only make organic food favourable but also make it as a good source for job creation as a sudden increase in demand requires more farms and thus more farmers. Organic farming is not only confined to crops like fruits, vegetables, dairy, poultry and even beverages such as tea, coffee, beer, wine, etc. can be organically farmed and grown. This not only gives the consumers a better tasting food/beverage but also the best quality, and the producers a good source of income and also creating a requirement for those who wish to do the same. The worldwide organic and beverage market is expected to be reach around $320.5 billion by 2025. Furthermore, with

awareness and low cost of production, organic farming is reaching developing countries, raising their standard of living and the opportunities it holds with it for the people. Organic farming is not only a boon for the people but also a boon for the unemployed and the farmers alike.

Agriculture has been there since the beginning of mankind but there have been additions to technology and methods used to do the same.

With organic farming, we not only give ourselves good quality food but also help the environment which has been always giving and taking care of us. We must never forget about taking care of our own

health and body as a wellmaintained machine will always go a long way, and our body is no less than one. It is high time we look at our fitness, and also fixing the social and economic problems along the way.

Farming is a very good career choice too and with the amount of organic food demand and the growth projections, one will never run out of a job. We should never forget about our surroundings and our environment as we all have our time on this planet and what we leave for our generations is what matters the most.

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In a talk with...

Mr. Mahendar Puri Accelerating the new logistics revolution

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he logistics industry has gained immensely from the implementation of new technologies and is one of the most affected areas where technology innovation is on the rise. The logistics industry is rapidly adapting to artificial intelligence, advanced tactics, and automation, which is helping logistics companies meet the ever-increasing demands from customers and overcome some difficult challenges such as cost optimization, faster service, loss management, route Optimization, warehouse management, etc.

A leader in the field, Mr. Mahendar Puri is on a mission to transmogrify the Indian business sector with top-notched logistics services. In conversation with Mr. Mahendar Puri - founder of MSA 34 January 2021

Global Logistics, we discussed the current industry scenario and what MSA Global Logistics has to offer to its clients.

• Tell us about the MSA Global Logistics.

MSA Global Logistics established in October 2012 envisions being an integrated logistics service provider offering end-to-end solutions to its customers. MSA Global has been founded by professionals having rich expertise in commissioning and operating Container Freight Stations, Inland Container Depots, and Container Rails. The Company aspires to develop and operate CFSs / ICDs at strategic locations on a Pan India basis. In the short span of a year, MSA Global has started spreading its wings across various locations in India. The

company has established its presence in Mumbai, Chennai, Kolkata, Hazira, and Mundra.

• What were the initial challenges you faced?

The Logistics sector itself is faced with many challenges like Lower Standardisation, road network, Land acquisition in addition to the Launch of Direct Port Delivery (DPD) for Import containers.

India’s logistics industry has been adversely affected by the lower standardization of cargo and containerization of logistics traffic, hampering the overall speed and thus increasing the cost of storage and movement. Further to this, issues related to the land acquisition have also tempered the growth of the sector. The road

Mahendar Puri Founder

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network in India, though extensive, is still inadequate and suffers from several deficiencies such as the inability to handle high traffic density, poor conditions of roads, etc. The average productivity of a truck in India is an abysmal 200 km a day which could be increased to 350-400 km just by reducing congestion. Further to add, the Launch of DPD import containers across five geographical corridors at pre decided tariff has increased more Pressure on Container Freight Stations (CFS).

organization. This model works as a win-win situation for all players in the Logistics Industry by considerably reducing the overall Logistics Cost. Additionally, keeping in view the changing scenario, MSA Global has started investing in infrastructure for creating value added services for our customers.

• How have the company graphs changed since the foundation?

Can you share a few statistics?

The Company aspires to develop and operate CFSs / ICDs at strategic locations on a Pan India basis. At MSA Global, we are already operating CFSs at Nhava Sheva & Chennai.

The entire gambit of services of CFS operations includes transportation of laden / empty containers/cargo by road/rail and handling activities inside the facility but not limited to loading, unloading, stuffing, de-stuffing, facilitation of clearances, on-wheel clearances, disposal of un-cleared cargo activities can be provided by us. The Company is also operating Empty Container Repair Depots across India in Nhava Sheva, Chennai, Hazira, Mundra, and Kolkata. MSA Global also operates a warehouse in Nhava Sheva and has also been providing Freight Forwarding services to its customers, thereby making end-toend Logistical solutions easily available. MSA Global is an integrated logistics service provider offering end-to-end solutions to its customers. It has been formed by

• What is the reason behind MSA Global’s long-standing success?

The backbone to The Company’s success is that it has been founded and managed by Professional Chartered Accountants which itself is a key factor of distinction in the Logistics Industry which is predominantly run by Master Marine & Shipping Professionals.

Furthermore, MSA Global has a unique business model wherein we thrive by forming strategic alliances with existing CFS operators thereby using already available resources and assets instead of creating a new one, making MSA Global an asset-light 36 January 2021

• What are the services MSA Global focuses on? How are your services different from those in the market?

professionals having rich expertise in commissioning and operating Container Freight Stations, Inland Container Depots, and Container Rails.

• How do you decide to take MSA Global a step further in terms of your services?

Our Company aims to create an organization having a customercentric approach with the freedom to expand and exercise quick decision-making at each stage to efficiently satisfy all Logistical needs of its customers. MSA Global has been adding value to the Logistics Industry for the last eight years, with its establishment in October 2012. We have left no stone unturned by consistently embracing market changes and creating a Platform for MSA Global to grow and expand its reach across the Country. We are now getting into various projects which include but are not limited to the handling of Break Bulk cargoes at Nhava Sheva, Chennai, and Kolkata, handling logistics division for Karanja Port in Mumbai, thereby ensuring our expansion in various other services.

• Is there any new addition to the list of services? Anything exciting you would like to share?

As mentioned earlier, we have been associated with various Limited companies for providing their endto-end Logistics needs e.g. handling of Break Bulk cargoes, handling shipment for Karanja Port. We are also one of the successful bidders for Shipping Corporation of India for handling their Empty container volumes at Nhava Sheva we are excited to serve them very shortly. There are

many more projects in pipelines for which we are looking.

• How has technology transformed the traditional way of business?

The evolution of technology has changed businesses, helping them to make higher profits while taking advantage of high speeds, to get more customers, to be able to serve more people worldwide, to improve the product and services quality, speed up a business process, less use of human power in high-risk intensive works. Technology has changed business in the way we plan, start, operate, manage, market, sell, repeat, hire, communicate, and make profits in business.

• What do you think are the responsibilities of an entrepreneur?

Entrepreneurship isn’t always about charisma and glory. As an entrepreneur, you will be in charge of building the team that carries your ideas and objectives through to success. Entrepreneurs are the visionaries with the ideas, searching for opportunities for innovation and finding new ways to tackle old challenges. That role does not cease once your business has launched. You need to keep looking for innovative ways to improve, and new directions for your company to grow.

• What are the key achievements of your entrepreneurial journey?

Starting our own Company in 2012 and leading it on a path to its current success and create a Brand Name in the Logistics sector, following with the commencement

of new facilities at Chennai, Hazira, Mundra, Kolkata, are the key achievements.

• How do you look after your employees? What makes your team unique?

I urge my employees to think out of the box, paint their success canvas with multiple colors. The employees are given opportunities in various sectors to learn, grow, and develop skill sets which enable them to grow personally and professionally. The employees are given the freedom to work effectively with the guidance and mentorship available to them as and when they need which helps them to stay motivated and develop their expertise.

A combination of solid leadership, communication, and access to good resources contribute to productive collaboration, but it all comes down to having people who understand each other and work well together.

My team has the right mix of trust, ambition, and encouragement among others.

• It’s a rat-race out there. How do you cope with that?

The Status Quo Strategy. The first way to escape the rat race is to simply follow the most frequented path. To succeed, you must focus on work. The rate race is in your head if you let it affect you. Work to live, don’t live to work. Be focus and flexible in your work.

Financial Background and decades of experience in the Logistics Industry to his merit. MSA Global Logistics is engaged in the business of operating and managing Container Freight Stations, Container Repair Depots, Freight Forwarding, Bonded Warehousing, Custom Clearance, and Contract Logistics.

After attaining significant positions at Multinational Companies and International Shipping Lines, Mr. Mahendar Puri founded MSA Global Logistics with a vision to provide end-to-end solutions to the customer under one roof.

Precision, Analysis, and Negotiation Skills are the three components necessary for a professional to withstand the challenges faced in the Logistics and Transportation Industry. Apart from this, any Logistics Enterprise needs to be spearheaded by a professional possessing in-depth knowledge of the Rules, Regulations, Benefits, and Costs associated with the various modes of transports, their implications as well as their day to day impact on the Business and the Industry at a large. Mr. Puri, in addition to his own decades of experience in the Logistics Industry, experienced management and a team of young professionals who work with dedication has helped towards the constant growth of the Company.

Mr. Mahendra Puri – A leader adding fuel to India’s logistics sector The Founder of MSA Global Logistics Private Limited, Mr. Mahendar Puri has a strong www.theenterpriseworld.com 37

Business Story

Mr. Vaibhav Aggarwal The farsighted innovator transforming businesses in India

Vaibhav Aggarwal | Group CEO & Board Chairman

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n a modern world dominated by technology and growing benchmarks for mobilizing financial growth, enterprises continue to find ways to grow and be relevant in the market race.

While striving hard to achieve desired growth, businesses may face difficulties that can demolish & make ineffective all their efforts.

40 January 2021

Enterprises in India have tremendous potential to lead the global economy. What they struggle with is to get the proper business solutions that can solve their problems and add a push to their growth, sometimes multifold !

Keeping this in mind, a person on a mission to transform Indian

businesses, Mr. Vaibhav Aggarwal established Blade-Brains ® Group.

Blade-Brains ® Group’s

wide spectrum of business solutions includes marketing consulting, brand consulting and advisory, statutory consulting, financial services & advisory, HR

management, etc.

key to the longevity of the businesses as well as individuals.

The Group Blade-Brains ® Group

includes 12 Entities. The group was conceptualized with an incredible theme “Innovation and Customer are First” by Mr. Vaibhav Aggarwal and adopted the tag line “The Do More Team”.

Mr. Vaibhav Aggarwal always wanted to do something for the nation, and the roots got him back to the beloved motherland. While working abroad he was endeavouring to utilize his expertise in communication, and when compared to his overseas consumer experience, he saw that the Indian market was only waking up to the west – while the Indian consumer wanted, & had the means to buy the best from the west, the companies/businesses were not able to sell and present the offering in a package where they could maximize the revenue and capitalize on the market potential.

The Blade-Brains ® Group focuses on comprehending the convoluted snare of issues that a Business, Enterprise, or Individuals have. It offers arrangements that are a simple FIX as well as create a way to steadiness and embrace a “Business Sustainable” and a “Business Continuity”.

Blade-Brains ® Group

helps with exhibiting the bliss of the business to the intended interest group and working with a drawnout view on things, while not losing focus around short-term and midterm objectives or vision of the business leaders. The transformation of that vision into a successful mission operation is the

Having headquartered in New Delhi, Blade-Brains ® Group, puts stress on concept of “Under Commitment and Over Deliver” for its clients while on the projects. As a working philosophy, the group takes on only 2-3 consulting assignments in a month only to give their best and fullest in order to deliver the highest quality.

Their work itself manages a responsibility of business improvement for them. 98% of the gathering’s industry is a reference or by listening in on others’ conversations and the gathering has accomplished a customer consistency standard of 90%.

Group edge cerebrums says, their customers are not just the customers they resemble companions for them. Their customers completely trust the Group that they will complete the work at the highest caliber and inside the set time.

Blade-BRAINS started by offering two business services to large enterprises, for which it is grateful to few industry friends in HR & Brand Consulting. Blade-BRAINS was one of the few “New Kids on the Block” that offered service with integrity. Whenever they reached out to a client, they always insisted on signing a Non-Disclosure Agreement (NDA) with the client and always kept clients confident of data privacy.

Today, the group has expanded with business interests spanning across Brand Consulting, HR, Learning & Development, to a very successful IT, Digital Advisory, Telecom, Legal & Statutory,

Intellectual property, Image Consulting & PR, Financial Services & Management Consulting practice.

Under the leadership of Mr. Vaibhav Aggarwal as the Group Chairman, Blade-BRAINS Group helps its customers across a plethora of industry verticals including but not limited to Statutory & Public Policy Issues, Enterprise Crisis Management, Intellectual Property Rights besides legal consulting, Strategic Business Management Inputs, & Leadership Coaching & Mentoring. To summarise, the group offers assistance for global 1000 in the management of Internal & External Stake Holders, not limited to Customer Outreach only. Many small & medium enterprises also benefit from over 200 years of collective work experience and sound knowledge of the market at Blade-Brains ® Group & its group enterprises.

The Blade-Brains ® Group has a presence across 8 Countries and has friends across multiple global locations. The Group also have a Startup Advisory in line with Prime Minister Narendra Modi’s Vision for a New India, in which “The Do More Team®” firmly believes.

Early Days The excursion of turning into a conglomerate and growing up as an organization was difficult and the group has needed to battle it out.

Some, since they never had profound pockets to begin the business, and some, because of Industry section obstructions that exist for another market contestant in those days.

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T H E G R E AT E S T F O R C E I N T H E WORLD IS A POSITIVE IDEA Mr. Aggarwal comes from a humble background. A family of Service class people only had enough to support a family. Of course, not forgetting to mention that his parents sent him abroad to study and gave him an opportunity to become a “global citizen” but then he came back to his country.

His father was a bureaucrat but one with a lot of integrity.

re-investing the money earned into new business lines, which were related to their core and kept growing. It is pertinent to mention here that Mr. Vaibhav Aggarwal so far hasn’t taken any Salary from the business and is “all in”. A commitment we rarely see in leaders.

Design • Media Buying • Image Consulting & Management 9. Learning & Development • Content Solutions • Training Services (Delivery) • Training Designs • Need Assessment • Executive & Leadership Coaching

Their Offerings

Clients used to be tough with them as having a foot in the door was a bit challenging. The group never had a client list initially to boast of or swanky offices that others had.

But they certainly believed in what they presented. And that gave them the ability to sign an account.

Blade-Brains ® Group offers

Two New Services will shortly join the group’s portfolio. The group has innovated on these additions – Unique offering what nobody in the world has done before.

The triggering point for growth The Blade-Brains ® Group experienced the pace in the growth of the business while working with high-end clients, because they were doing HR & Brand Consulting as their focus areas, there were requirements always there.

Remember, back then the market was just opening up. Millennials started getting heavy salary packages. Real Estate inventory grew and was selling. So, clients always used to ask if they could deliver something related. The group that has never turned it down took and received queries and visioned it as an opportunity for growth.

One thing led to another, they kept 42 January 2021

the following: 1. Advisory Practice 2. Marketing Consulting • Digital (Online) – Consulting & Services • Offline • Go to Market Strategy • Consumer Relations • Activations 3. Brand Consulting & Advisory • Including Consumer Insights 4. Statutory Consulting • Intellectual Property • Legal • Litigation Strategy • Arbitration • Due-Diligence • Corporate Intelligence 5. Financial Services & Advisory • Financial Modelling • Risk Mitigation & Analysis • Debt Recovery • Tax Advisory 6. Management Consulting • BCP – Business Continuity Planning 7. Business Consulting 8. PR & Communications • Crisis Management • Corporate Communications

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The concept of a “The Do More Team” is very important for the success of any organisation. The team which is responsible to carry forward to light of hope for the customers had to display a nonpartisan and transparent approach towards carrying forward the business. Especially that the boundary between being friendly and being patronising, does not need to be crossed.

Mr. Vaibhav says, “Uniqueness of the team is critical to the business.

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HOW TO DEVELOP ENHANCED

CYBER SECURITY TRAINING for Managers

I

n this data-oriented world, everyone comprehends the importance of cybersecurity. It is a fact that you cannot swing a wireless router unless you hit an article on cybersecurity and two-factor identification for beginners. It cannot be denied that this valuable information protects the surface of human attack, which the hackers usually target. But have you ever thought of your C-suite? Though the training for managers in cybersecurity is not emphasized as much, it should be. However, management security training does not only 44 January 2021

mean to regularly change your system passwords, asit can affect your company’s success and failure. Let’s first find out the importance of cyber security training for managers.

What is the Importance of Cyber Security Training for Managers ?

To protect your customer and company information, all employees need to complete cybersecurity training. However, the most successful and tech-savvy business people make a careless error in doing so.

The CEO of Amazon, Jeff Bezos was the target for one of the latest incident in the long line of hacked CEOs. The hackers from the Saudi obtained access to his mobile phone and leaked private information that resulted in a divorce filing.

Today, hackers’access personal accounts in a more sophisticated way, which is progress that could lead directly to accessing business accounts. The threat of hacking is even more serious for small businesses as they can partly fail in business because of the security breaches. On the other hand, largescale businesses lose hundreds of millions of dollars per year if they have been targeted by hackers.

Decreased customer confidence and loss of customer information is affected continually to your company even after the breach is repaired.

How to Develop Improved Cyber Security Training for Executives and Managers The development of improved cyber security training for

executives and managers executives goes beyond looking at normal phishing scams and fixing down password requirements.

training for managers. The reported breach should be quickly investigated and a call centre should be set up for your customers to answer their questions.

Let’s find out how training for executives and managers for cybersecurity look like by using the example of Marriott Hotels. Back in the year 2018, Marriott exposed that some hackers since 2014 were trying to tap into their Starwood Hotel’s database of frequent travelers. This affected almost 500 million people and thankfully the hackers were not able to access the social security numbers. The hackers were however successful in hacking passport numbers, travel preferences, email addresses, and payment information of that 500 million people.

Let’s now look at how to advance the cyber security training.

Reporting at All Levels The first thing to do in such situations of a breach is to report it to all levels of the company or business. This means that cybersecurity professionals and executives are required to immediately report the breach as soon as it is recognized. Moreover, all the employees in your company must be aware to report suspicious activity.

By making this a crucial part of your cybersecurity training, it will help you in maintain good relationships and restoring the confidence of your customers.

Elements of Cyber Security Training The last thing to do is to offer your clients with an increased level of data protection. This is one of the core parts of cyber security training for some executives and managers.The focus in this part of training is on how to protect customer and company information.

The program overhaul for quality training for managers include: • Depending on the size of the company, an analysis should be done for the level of training to be provided to the managers.

• Training should be geared towards the managers’ level of interest and the time they can invest in training.

• In place educational systems for reporting breaches, notifying the customers, and inhibiting spending attacks.

Although, it is impossible to investigate the things that you are unaware of. But a proper cybersecurity training that includes virtual reality and drills could help the executives to walk through the stages of recording a breach.

Therefore, a solid cyber security training will help the managers in better understanding potential threats, which will ultimately lead towards securing company and client information.

Notifying Your Customers Notifying your customers as soon as the breach is reported in the second step in cyber security www.theenterpriseworld.com 45