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75 Hard Challenge: The Good, The Bad, and The Ugly
Here’s How Artificial Intelligence is Transforming Healthcare
MANISH MEHAN CEO
TK ELEVATOR INDIA PRIVATE LIMITED.
ELEVATING SPACES, ESCALATING CONVENIENCE
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From Editor’s Desk
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levator servicing companies have played a pivotal role in ensuring the safe and efficient operation of elevators, which are ubiquitous in modern buildings. As cities continue to expand vertically, elevators have become an integral part of our daily lives. Understanding the importance of these companies is essential, as they contribute to the safety and convenience of millions of people who rely on elevators for vertical mobility in our ever-growing urban landscapes.
Featuring for The Enterprise World’s this issue of Most Trusted Elevator Service Companies In 2023 are the stories of such trailblazing companies. For the cover read about With customers in over 100 countries served by more than 50,000 employees, TK Elevator achieved sales of €8.5 billion in fiscal year 2021/2022. It ensures high levels of customer service globally from its extensive network of about 1,000 locations. Over the past several decades, TK Elevator has established itself as one of the world’s leading elevator companies and became independent after separation from the thyssenkrupp group in August 2020. The company’s most important business line is the service business proudly provided by around 25,000 service technicians. The product portfolio ranges from standardized elevators for low-rise residential buildings to highly customized solutions for skyscrapers. In addition, it covers escalators, moving walks, passenger boarding bridges and stair and platform lifts. Integrated cloud-based solutions, such as the MAX platform, are delivering enhanced services. With these digital offerings, there are no longer any limits to urban mobility. One of the highlights of its product range is the TWIN elevator’s cutting-edge technology which allows two independent elevator cars to operate within a single shaft. The unique implementation of TWIN has led to an effective reduction in wait time for passengers and has saved valuable floor space for property owners across global landmarks.
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With customers in over 100 countries served by more than 50,000 employees, TK Elevator achieved sales of €8.5 billion in fiscal year 2021/2022. It ensures high levels of customer service globally from its extensive network of about 1,000 locations. Over the past several decades, TK Elevator has established itself as one of the world’s leading elevator companies and became independent after separation from the thyssenkrupp group in August 2020. The company’s most important business line is the service business proudly provided by around 25,000 service technicians. The product portfolio ranges from standardized elevators for low-rise residential buildings to highly customized solutions for skyscrapers. In addition, it covers escalators, moving walks, passenger boarding bridges and stair and platform lifts. Integrated cloud-based solutions, such as the MAX platform, are delivering enhanced services. With these digital offerings, there are no longer any limits to urban mobility. One of the highlights of its product range is the TWIN elevator’s cutting-edge technology which allows two independent elevator cars to operate within a single shaft. The unique implementation of TWIN has led to an effective reduction in wait time for passengers and has saved valuable floor space for property owners across global landmarks.
LEADERS IN SPOTLIGHT
For the cover read about -
CONTENTS
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TK Elevator India Private Limited
Get ready to discover the Magic of Timeless Beauty of the French Riviera in France
UPSHOT
22 CASE STUDY
How Harley Davidson is riding the waves of Change?
38 ARTICLE
Here’s How Artificial Intelligence is Transforming Healthcare
32 BLOG
75 Hard Challenge: The Good, The Bad, and The Ugly
46
ARTICLE Base Currency Strength: Analysing Forex Trends and Opportunities READ MORE
Netflix (NFLX) Earnings Expectations READ MORE
Netflix (NASDAQ: NFLX) is a major player in the video streaming industry, with millions of subscribers worldwide. Given the service’s immense popularity and the keen interest from investors, it is wise to carefully examine stock market dynamics and potential growth factors, with a focus on an American perspective. Looking ahead, we can say that the outlook is quite positive, and expectations should prove themselves right. On a global scale, the price has been on a steady rise since its initial public offering in 2002. Over this period, Netflix’s stock has seen a remarkable increase in value, surging more than 100-fold, making it one of the world’s most valuable companies. A pivotal factor influencing Netflix’s stock performance is the growth of its subscriber base. The company continues to attract new users through its unique offerings and highquality content. In recent times, Netflix has aggressively expanded its operations beyond the United States, contributing to a surge in subscribers and stock prices.
Are you a day trader looking to get ahead of the markets? Do rising and falling currency rates leave you wondering where you should be investing next? You’re not alone – staying ahead of international financial trends can be daunting. In today’s article, we’ll cover the role base currency strength plays in Forex trading and how understanding the concept can help to identify potential opportunities in different currencies. With valuable insights and tactics for setting yourself up for success, reading this guide gives you the tools to take charge of your investments confidently. Read on to understand why mastering base currency strength is essential in achieving your Forex investment goals. What is Base Currency Strength and How Does it Affect Forex Trading? Understanding the strength of the base currency is essential to successful forex trading. In forex trading, two currencies are always involved in every trade: the base currency and the quote currency. So, what is a base currency The value of the base currency fluctuates based on market conditions, economic stability, political events, and other factors. The strength of the base currency determines the value of the quote currency.
# STORIES TOLD WITH A NEW PERSPECTIVE!
MOST INFLUENTIAL BUSINESS LEADERS IN HEALTHCARE - 2023
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E Escalators and elevators continue to replace the traditional stairs in the modern world. As the population increases and places become more crowded, problems like congestion naturally come into the picture. In pursuit of tackling the issues created by overly populated spaces, high-rise buildings have become the need of the hour. However, escalators and elevators today aren't merely limited to sky-high buildings. The modern-day subways, shopping malls, and other much shorter residential spaces have also started utilizing their potential, making them a primary contributing factor to global infrastructural development. One major company at the forefront of this phenomenon is the leading German multinational elevator company known as TK Elevator. The company became one of the most trusted escalators and elevator service companies globally as they made navigation a breeze for all. How? Let's find out. A Brief about TK Elevator With customers in over 100 countries served by more than 50,000 employees, TK Elevator achieved sales of €8.5 billion in fiscal year 2021/2022. It ensures high levels of customer service globally from its extensive network of about 1,000 locations. Over the past several decades, TK Elevator has established itself as one of the world's leading elevator companies and became independent after separation from the thyssenkrupp group in August 2020. The company's most important business line is the service business proudly provided by around 25,000 service technicians. The product portfolio ranges from standardized elevators for low-rise residential buildings to highly customized solutions for skyscrapers. In addition, it covers escalators, moving walks, passenger boarding bridges and stair and platform
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lifts. Integrated cloud-based solutions, such as the MAX platform, are delivering enhanced services. With these digital offerings, there are no longer any limits to urban mobility.
moving walks that enable advanced mobility between major infrastructures. These moving walk networks provide an emission-free solution for airports, railway stations, and central business districts.
One of the highlights of its product range is the TWIN elevator's cutting-edge technology which allows two independent elevator cars to operate within a single shaft. The unique implementation of TWIN has led to an effective reduction in wait time for passengers and has saved valuable floor space for property owners across global landmarks.
Overall, TKE is a holistic experience that goes beyond its products and services. It begins with the purchase of TKE's precise German-engineered elevators and escalators, but what makes the experience special is the reliable service and maintenance spanning throughout the service life of the particular product.
Service, maintenance, and modernization are the crucial aspects that drive the TK Elevators' business. Developers, property managers, and REITs globally entrust TK Elevator with their entire portfolio of mobility assets across different properties and locations. The world today continues to move toward a sustainable future, including the TKE. The brand is well-equipped to leave a footprint with its innovative yet energy-efficient elevators along with its cloud-based maintenance solutions. Efficient, Convenient, and Sustainable TK Elevator has made mobility more convenient through its products and services that cater to different settings, be it residential, offices, shopping centers, hotels, hospitals, train stations, or airports. The range includes passenger, freight, panoramic, home elevators, stairs, and platform lifts for low, mid, and high-rise properties across various segments. TK Elevators has consistently proven itself as an innovative mobility solutions provider tailored toward developing urban areas. It invests significant resources in R&D to make the latest equipment available to its customer base. The simple philosophy consists of three things: Higher efficiency, lower maintenance, and the least emission. At its core, TKE's strength lies in its strong design and engineering. The company has aligned itself with the emerging global trend of designing and constructing sustainable buildings and cities. Its products and solutions optimize efficiency and reduce downtime. Notably, its magnetic traction machines allow TKE to bring energyefficient, high-speed, and high-capacity solutions to the market. TKE also offers an array of modernized solutions for older elevators and escalators. These solutions efficiently revitalize the elevators and escalators whether they were made by TKE or third parties. The product line extends to
Ground-breaking Technologies and Products TWIN: This revolutionary system offers the benefits of significantly increasing system capacity without the need for extra elevator shafts. Its ability to park one of the two cars while the other stays operational is especially impressive. Thanks to the system, when the passenger volumes are low, non-moving cars become very energyefficient. Moreover, the TWIN can also be equipped with energy recovery devices that can provide around 30% of energy back into the building's power grid. MAX: It is a ground-breaking predictive and pre-emptive service solution that enhances the remote monitoring capabilities to significantly boost the current availability levels of both new and old elevators. By utilizing the Internet of Things capabilities of Microsoft Azure, MAX enables an elevator to “inform” service workers about its actual needs. That includes real-time identification of problems, component replacements, and preventive system maintenance. AGILE: The AGILE Destination Selection Control, also known as DSC, enhances customer experience and improves the system's energy efficiency by reducing wait and travel times. More than conventional elevator control systems, the AGILE DSC increases passenger handling capacity by up to 30%. This minimizes travel time and reduces congestion in lift lobbies. In addition, DSC allows for flexible elevator grouping, lift core layouts, and overall building design. Keeping up with the Industry Trends & Challenges TKE provides services with a customer-centric mindset and a commitment to meeting customer needs through innovation. Drawing from its vast knowledge and market foresight, the company has introduced a range of valueadded products and solutions tailored to specific markets that are also sustainable.
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By the year 2050, urban populations are projected to account for nearly 70% of the global population. That translates to a 2.5 billion increase in the number of city inhabitants, with the vast majority of growth expected in Africa, South America, and Asia. As migration to cities increases, one way to achieve urbanization is through efficient planning and infrastructure development. Keeping this in mind, TKE is investing in the development of new technologies to elevate urban mobility to new levels. Separating itself from the Crowd TKE covers the entire life cycle of elevators, escalators, and moving walks from A to Z. It prioritizes customer satisfaction and offers services that enable property owners and managers to save costs and boost profits throughout their expansion. TKE's modernization services, combined with its digital solutions MAX and AGILE Destination Selection Control are ideal for property revamps, repurposing, and upgrades. Each customer benefits from improved accessibility and passenger capacity in older buildings, resulting in short and long-term advantages such as higher rent returns. It's no surprise that the demand for IoT-based smart elevators is constantly growing. AI-powered elevators can provide real-time insights, productive maintenance, and enable communication in elevators. These innovative digital solutions have enhanced technology like data, extended
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reality technology, algorithms, and detectors to reach the required levels of efficiency and consumer safety. With innovation at the forefront, TK Elevator especially focuses on digital offerings like AGILE Destination Selection Control designed to work with new installation or modernization projects. With AGILE, TKE deploys energy intelligently and flexibly, saving energy consumption by optimizing elevator deployment at all times. Additionally, AGILE effectively provides passengers with a better travel experience by reducing waiting and traveling times. Future of High-Rise Construction The increasing number of tall buildings and the need for feasible and hassle-free traveling such as elevators are two sides of the same coin. A High-Rise elevator system demands meticulous and impartial capacity analysis and detailed simulation. In this system, not only the building, but its population and peak demands need to be correctly modeled. Furthermore, elevator configuration and physical or dynamic zoning are also determined. In high-rise buildings. TKE's TWIN is especially useful in reducing urban sprawl and its impacts. Moreover, older buildings can also be made more sustainable or “greener” by modernizing their vertical mobility system. Other solutions, namely MAX and AGILE DSC can also make operations of older buildings more energy efficient.
C India under the Spotlight In India, a country that contributes to around 17% of the world's population, the boom in high-rise construction is even less of a surprise. The country's population is growing at 1.7% every year. On the contrary, the urban population is growing rapidly at 6% with 380 million living in 8,000 cities and towns. The Indian elevator market is uniquely driven by rapid economic development and urbanization. Locally operating an R&D center underlines TKE's commitment to serving and developing solutions tailored specifically for the Indian market. TKE's Elevators and Escalators, manufactured at Pune's Multi-Purpose Facility (MPF) are widely used in shopping malls and subway stations across the country. For residential projects, Its low and mid-rise elevator solutions have become the preferred choice for local communities on a daily basis. TK Elevator has always supported the government's “Make in India” initiative through the promotion of its localized R&D and manufacturing. This MultiPurpose Facility (MPF) is built on 84,000 square meters of land. Seeing its immense growth potential, TK Elevators will continue investing its resources in the Indian market. The MPF includes a corporate office, production facility, central warehouse, centralized call center, customer experience center, training center, product showroom, and test shafts. The facility was for an initial capacity of manufacturing 6000 elevators, which can be expanded to over 10,000 units in the near future. Leveraging Cutting-edge Technologies The modern world is connected through
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smart devices, with technology revolutionizing the way humans do business. In the past few years, Smart, Machine-Learning, and Internet of Things solutions have changed the elevator industry by increasing elevator availability and reducing out-of-service situations by up to 50% through realtime diagnostics. With a lethal combination of AI and Humans, the MAX technology predicts maintenance issues before they even occur and notifies elevator engineers by flagging the need to replace components and systems before the elevator lifecycle ends. Its cloud-stored data schedules maintenance based on machine-calculated life-span predictions of components, resulting in fewer service disruptions and reduced labor costs. TKE's digitized after sales service, with each technician connected to the office through a smart tablet, enables the company to efficiently service the elevators and escalators while maintaining a better response time and minimum MTBF (Mean Time before Failure).
For some of its major customers, TKE has introduced a practice called predictive Maintenance. By leveraging this practice, critical components of the elevator can directly be replaced from the units at the end of the elevator's lifecycle irrespective of its malfunctioning or functioning.
Already among the world's best, TKE Escalators reliably moves millions of
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people across metro stations around the world. From heavy-duty powerhouse escalators to trendy interior designs, TKE escalators are exactly what customers need. Today, road traffic is a major concern in most modern cities. As a result, having a well-connected yet efficient metro network is essential. With experience in installing escalators and elevators in various cities across the globe, TKE's objective is to effectively combat high-traffic scenarios through its expert solutions. In addition to escalators and elevators, the company also offers moving walks. These moving walks are convenient, comfortable, and in line with the highest safety standards that optimize capacity and space. Whether you are pushing a stroller or carting luggage, they help people cover long stretches at metro stations while simultaneously saving time. Leveraging its global service network, TK Elevator's highly skilled professionals aim to keep the new or retrofitted system operating at peak performance for years to come. TKE will also work closely with the customer to find the right solution to retrofit or add a modern touch to your aging system.
One additional benefit of these tablets is that technicians can access routes, manuals, technical data banks, and expert advice from remote locations, making for a superior customer service experience.
Metro Station Elevators: Vision and Mission
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So far, TK Elevators has sold more than 7000 units of passenger transportation equipment to metro and railway projects across more than 21 Asian cities. Its branches are also servicing more than 2600 installed units in metro and railway lines. Additionally, TKE has installed escalators and elevators for metro networks in Sydney, Moscow, Sao Paulo, Madrid, London, Beijing, Pune, Kolkata and several other cities globally.
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Are you planning to take a trip to experience a beachside view? French Riviera is well-known for luxurious stays at lavish hotels and the kind of events that take place during the year. It is regarded as the ultimate tourist destination that offers glimmering turquoise waters, white sandy beaches, an awestruck nightlife, and world-class shopping and dining. It is a renowned haven for artists, writers, and intellectuals. In this article, we will discuss the historical background, interesting facts, and an ideal time to visit the French Riviera in France. Historical Significance of the French Riviera The French Riviera holds cultural and historical significance in the world as it provides a direct route from France to Italy. Here are some of the key points that highlight the importance of the French Riviera in world history: •
Its history dates back to the ancient time when human settlement started establishing in the coastal area of the Mediterranean Sea where trade routes were created by the Greeks.
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During the 18th century, a taste of travel was developed among the English aristocracies and they established glamourous resort destinations for visitors.
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The French Riviera experienced a golden era during the period of Belle Époque. In this period, lavish hotels and grand promenades were constructed.
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It served as a strategic location during the time of World War II and the liberation of Cannes and Nice marked crucial movements in world history.
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The French Riviera continues to be associated with wealth, luxury, and an exclusive lifestyle since ancient times. Today, it attracts many business tycoons and global elites who like to indulge in bountiful resorts at the beachside.
three days exploring the whole French Riviera. Originally, the city belonged to Italy, France, and Savoy's dominion, and in 1860, France reclaimed Nice as its own. The city is close to numerous other tourist spots. •
Cannes: For Classic Riviera Glamour
If you are into films, you must have heard about Cannes Film Festival. It takes place in the city of French Riviera in France. It exhibits a glamorous experience with the exclusivity of film festivals in a large part of the city. It grants leisurely seafood lunch after which you can enjoy a sunset cocktail at the beachside. Every traveler enjoys luxurious jogging and walking on the roadside in Cannes.
Iconic Destinations in the French Riviera
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French Riviera in France has everything it claims in terms of culture and history. Being the international capital of luxurious traveling experiences, the islands are packed with mind-blowing spots that are of the gold standard for most relaxing holidays. Here is the list of iconic places in the French Riviera that are ready to serve you on your next holiday.
Menton merits the highest attention on the list of cities in the French Riviera. It is well-known for its breathtaking gardens and stunning waterfront. The city melds the cultural glamour of French influences. It is one of the picturesque beaches in the French Riviera. While traveling into the Menton, you will witness at least 80 species of lemon trees. A walk through an old town center will lead to the seafront and port area.
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Menton: A Pretty Gem Near Monaco
Nice: A Mediterranean Gem with Italian Influence •
It is one of the biggest cities in the French Riviera that has Franco-Italian touch in its architecture. The city lies in the heart of a southern French island where you can spend two-
Saint Tropez: A Beachgoer's Dream
Many popular sunscreen brands are under the name Saint Tropez which is one of the best beaches in the French
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Riviera. You will notice large beaches and consistent sunlight in Saint Tropez which makes it one of the favorite destinations for travelers of French Riviera in France. It is associated with glamorous parties, yachts, nightclubs, and opulent hotels. •
Saint-Jean-Cap Ferrat
Once upon a time, Saint-Jean-Cap Ferrat used to be a fishing village that has become one of the most envious spots for wanderlusts. The town is constructed on one of the capes near Nice whose water is calmer than anywhere else in France. Palmoa Beach is quite beloved among celebrities all over the world. There are plenty of water sports for all age groups. •
Monte Carlo: Monaco's Iconic Port
You must have thought of visiting Monte Carlo while watching James Bond movies. The iconic port city is the ideal place for film shooting and an international symbol of wealth and luxury. It keeps attracting cruise and yacht enthusiasts as it ranks high among the list of topmost beaches on the French Riviera in France. You get to live at prestigious hotels and experience elite amenities in the city. •
Travelers who seek a picturesque destination, French Riviera is the right-most choice for them. Before that, let's dive into some lesserknown facts about French Riviera in France that need your urgent attention. •
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Antibes: Architecture, Art, & History •
This ancient walled city is a must-visit place for those who are deeply interested in art, architecture, and history. The city was once home to the famous Spanish Painter Pablo Picasso whose rugged landscapes influence Antibes city. Some fortifications of the city have been destroyed to construct houses, villas, and shops, however, you can observe some traces around the perimeters of the old city.
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an enduring environment. Even locals travel across the country just to sunbathe.
Lesser-known facts about French Riviera in France
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Cote d'Azur is just a nickname for the French Riviera. In 1887, Stephen Liegaerd wrote a book called La Cote d'Azur, which means the coast of Azure. The name, French Riviera is derived from the Italian word Riva, which means coastline. The writer described Riviera as a coast of light, warm breezes, and mysteriously balmy forests.
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Monte Carlo's casinos are not open to everyone and are reserved for a few elites in the town. Citizens of Monaco are also not permitted to visit the casinos. Moreover, they are entirely excluded from any type of gambling.
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No restaurant serves food from 2 pm to 7 pm on the French Riviera. The city encourages having lunch in mid-day and avoiding late meals.
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Three-quarters of the perfume in the world is produced on the French Riviera in France. In the 17th century, the Grasse was named as the perfume capital of the world. The perfume industry provides jobs to 2700 employees every year. Many artists keep visiting here and their art is influenced by the mesmerizing architecture of the city. Picasso and Claude Monet were been here for almost 6 months and both of them produced much work in the Antibes city.
The French Riviera is not the official term of the country and its boundaries are also not defined clearly. It lies on the south-eastern border of France which is a direct way to the Italian Riviera.
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The French Riviera in France hosts 14 million tourists every year who spend around 5 million dollars on their visits. Therefore, it can be said that money flows like a river into the island which meets the Mediterranean Sea!
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Nice is the largest city of the Riviera and Menton is the closest city to Italy. Menton is known as the city of lemons. Furthermore, Nice is the busiest port in France. Roughly, 2 million people live there. The French Riviera in France experiences 300 days of Sun per year, hence it remains a place that has unbelievable charm and
The most expensive villa in the world Villa Leopolda is located in the French Riviera in France. It was built in the 20th century that has a panoramic view of the Mediterranean Sea. Numerous filmmakers use the villa for shooting films or songs. However, it served as a hospital during the Second World War.
The ideal time to visit the French Riviera The French Riviera is a real gem to visit at any time of the year. If you are looking for a classic resort experience
then spring and Summer are preferred to visit the island. In addition to enjoying beautiful weather at the beachside, during this period, you will encounter a local festival crowd here. The southern area of France witnesses lesser rain and the Mediterranean climate. Winter is mild in the region and is the perfect season to swim on the beachside. However, water sports are active all the way around. Cannes Film Festival The first Cannes Film Festival was held in 1946 for the recognition of artistic achievements. It started providing a rendezvous piece of art for movie enthusiasts. Consequently, the festival came to be an international film festival in the marketplace where
distributors and producers could exchange their ideas about films. The 76th annual film festival took place from 16th to 23rd May 2023. The French film 'Anatomy of Fall' received the top prize in the festival and the jury was served by a Swedish filmmaker Ruben Östlund. Concluding, the French Riviera in France remains an enchanting destination with its historical and cultural significance that has attracted people for centuries. Undoubtedly, its natural beauty will leave you awestruck by creating lasting memories with your friends and family on the trip. We hope you enjoyed reading our article and find it helpful for your future reference.
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Here s How
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he United States government's total public debt has risen recently. The spike is so significant that some experts are expecting a US debt ceiling breach. And if the violation occurs, it will have a catastrophic impact that will be felt in different sectors, including healthcare.
slides in this modern world. Artificial Intelligence is transforming healthcare professionals to identify abnormalities more efficiently and accurately.
Speaking of Artificial Intelligence is transforming healthcare, the US and other nations have witnessed significant strides recently, thanks to artificial intelligence.
Predictive analytics has many uses in healthcare. Experts are using analytics in different areas, ranging from clinical research and drug discovery to automation of administrative processes in hospitals. On the other hand, early intervention ensures patients have access to support and treatment as soon as practitioners notice the first symptoms of a health issue.
Here are must-know advancements of Artificial Intelligence is Transforming Healthcare: 1. Enhanced Clinical Decision Making Artificial Intelligence is transforming healthcare professionals' capabilities and enhances patient outcomes, improving clinical decision-making. Take medical imaging analysis as an example. Today, with AI-powered tools and machine learning algorithms, medical experts can analyze many medical images like CT scans and MRIs and generate accurate diagnoses in record time. And that plays a transformative role by encouraging timely interventions and optimizing patient care. Additionally, AI is also making a splash in clinical support systems. How? Health experts now use AI-powered solutions to analyze patient data (lab results, genetic information, electronic health records, etc.) and tailor personalized treatment recommendations. 2. Improved Diagnosis and Treatment AI has also revolutionized diagnostic and treatment processes in healthcare in various ways. First, it has made it possible for practitioners and other experts to analyze sizable amounts of data and identify discernible patterns quickly. Rapid diagnosis alone is crucial in promoting timely treatment, increasing the chances of recovery, and improving a patient's quality of life. Artificial Intelligence is transforming healthcare experts to make accurate diagnoses and isolate the best treatment options. Proper diagnosis is an indispensable aspect because, without it, patients and caregivers often waste precious time and resources on the wrong courses of treatment. Moreover, diagnostic errors are risky because they are associated with many adverse outcomes, including patient harm. An excellent example of AI's impact on diagnosis and treatments concerns pathology. Pathologists use AI algorithms to examine tissue samples and analyze digitized
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3. Predictive Analytics and Early Intervention
The good news is AI is enabling and improving predictive analytics and early intervention. For instance, when it comes to predictive analytics, experts use the technology to analyze patient data and determine if patients are at a high risk of developing life-threatening conditions like cardiovascular diseases. Conversely, through AI algorithms and technologies like wearable devices, Artificial Intelligence is transforming healthcare providers and patients are better positioned to monitor real-time data and identify potential health risks before they aggravate. 4. Accelerated Drug Discovery As the name suggests, drug discovery refers to a process experts use to discover new medications. It's indispensable in different fields, including biotechnology, pharmacology, and medicine. Through drug discovery, specialists can design drugs for treating or preventing the spread of new symptoms and diseases. A good example involves the COVID-19 vaccines developed during the pandemic. Before the advent of artificial intelligence, drug discovery took a long time. During this time, experts conducted various tests to establish a product's safety profile. But AI has changed everything. Since AI-powered tools can process large-scale data and generate insights quickly, they've accelerated drug discovery in various ways. For instance, AI algorithms are helping scientists and researchers in virtual screening, designing drugs, and predicting drug-target interactions.
The Future is Here To summarize, AI has positively impacted various aspects of healthcare, including diagnosis, treatment, early intervention, and drug discovery. And, as technicians and researchers continue fine-tuning artificial intelligence and releasing otherworldly solutions like advanced language models, people will continue enjoying improved healthcare and services.
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Are you crazy about riding motorcycles? If yes, it might be one of your dreams to take a road trip with a Harley Davidson bike in the mountain areas. The bike gives you the experience of pleasure and adventure while enjoying the scenic beauty at the same time. Nobody will disagree with me if I say Harley Davidson bikes are the best in the world.
especially from Japan, Harley Davidson saw its poor quality bike production in the market. However, it did not affect the ever-growing graph of the company’s success. Harley Davidson inspired more bikers across the world and people started joining its fan club, showing off their bike riding skills. Rising through War Time
Their motorcycles are the perfect combination of a beautiful body framework, excellent engineering, and a smooth ride. Hardcore bike lovers, when looking to buy a motorcycle, often don’t settle for anything less than Harley. In this article, we’ll take you on a ride to show the journey of Harley Davidson from a bicycle brand to a motorcycle legend loved by all. Competition with Global Market Founded in 1903, Harley Davidson is one of the few American companies that survived the Great Depression in 1930. It was established in one of the towns in the United States of America named Milwaukee in Wisconsin. The company experienced multiple changes in terms of leadership and subsidiary arrangements. When there was serious competition in the global market,
The origin of the company can be traced back to 1901 when William S. Harvey decided to use a small engine capable of displacing 116 cc flywheels for manufacturing pedal-powered bicycles. For another two years, William, along with his childhood friend Arther Davidson kept on tinkering with the engine. The journey of one of the most iconic motorcycle manufacturers in the world began when the process of engine-making was finished. When the USA decided to participate in the First World War, the demand for motorcycle users increased. Harley Davidson sold more than 15000 motorcycles to the US military during the war. In fact, during Second World War, the government again asked Harley Davidson to serve in the military. The
company provided more than 90,000 motorcycle bikes to the military, probably one of the highest demand to date. However, when American Machine and Factory purchased Harley Davidson in 1969, the company lost its reputation for manufacturing reliable and quality motorcycles. The American Machine and Factory reduced the mass production of bikes and fired most of the workers which lowered the bike quality and made them inferior to their Japanese counterparts. Soon, the company became bankrupt and it was difficult for it to survive. However, the veteran didn’t bog down and kept coming back, ultimately making way for itself in the market again. Pioneer of ‘Chopper Motorcycles’ In the beginning, Harley-Davidson manufactured large, air-cooled cruiser motorcycles with powerful engines with a minimum displacement of 700cc. This model of motorcycles brought the trend of the “chopper” motorcycle style that underwent mass production and was customized to complement the rider’s desires and specifications. They were well-known for the personalized bike specifications company offered for buyers.
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Popular Models of Harley Davidson
Marketing Strategies
Ÿ Harley Davidson Fat Boy 114 Ÿ Harley Davidson Sportster S Ÿ Harley Davidson Street Glide Special Ÿ Harley Davidson Pan America 1250 Ÿ Harley Davidson Nightster
There are different marketing strategies that worked well for Harley Davidson and made the company what it is today. They include:
Ravishing Retro Looks One thing that fascinates most people about Harley-Davidson bikes is their retro look. In addition to customization, the company wants its customers to enjoy the retro look which takes them back into the era and relives nostalgia. The company is acknowledged for durability, comfortable ride, and most significantly, the reliability of its engines because safety is everything. Most of the bikes have an engine above 700cc segment and use the Vtwin engine which is a perfect blend of power and longevity.
Ÿ Freedom and Individualism: Harley has always portrayed itself in the ads as a free bird. It characterized the quintessential value of human beings like freedom and individualism. The way its brand is different, it shows how every rider is different. This strategy gave bike owners a wide canvas to explore who they are. Ÿ Symbol of Courage: Harley and Davidson created sports bikes in an era when there were no proper roads and racing tracks. Both of them went ahead and dared to innovate something that was way ahead of the time. It was a courageous thing to do that, and today, road trips with
Harley are encouraged as a lifetime adventure. Ÿ Listening to Customers: What makes Harley Davidson different than its competitors is that it listens to its customers and respects their opinions. The company undertakes surveys to collect data about customer preferences. They call it ‘real-time market research.’ The research provides a unique approach to studying customer behavior. Ÿ Focused on Creating Own Community: Harley Owner Group (HOG) is a sponsored community marketing club which is operated by Harley Davidson. It is for those enthusiast bike riders who are loyal customers of the company. The group promotes company products as well as encourages a posh lifestyle.
Statistics of Harley Davidson Bikes: Revenue Totals for the last five years
$5.775 B
$5.335 B
$4.045 B
$5.361 B
$5.716 B
2018
2019
2020
2021
2022
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Harley Davidson Motorcycle Sales in the last five years: YEAR
USA
CANADA
EMEA
ASIAPACIFIC
LATIN AMERIC
2022
109190
7924
30510
27905
2922
2021
125713
8005
30907
25020
3652
2020
103650
6477
36906
27220
5995
2019
125960
8946
44086
29513
9768
2018
132868
9690
46602
28724
10167
Keeping up with the Quality Harley-Davidson is one of those brands in the market that has good manufacturing quality and designs that fulfill the requirements of customers at a low cost. However, the company has faced numerous challenges throughout its journey. As mentioned earlier, during the 1970s, it experienced tough times as its market share was declining due to the poor quality of its bikes. The American Machine and Factory company desired to take advantage of the market situation and raise production by neglecting its supply chain management. The company suffered vigorously in maintaining its quality, however, it recovered to become the sole surviving heavy-weight motorcycle-producing company. Just in Time Management In 1981, Harley Davidson appointed new personnel at the management level. The company launched new production schedules that surged inventory turns from 16 to 28 million. It focused on improving relationships with suppliers and building better supply chain management. Thereafter, the company introduced “Just in Time Management” which helped it to achieve continuous advancement in quality and quantity. It increased the product development efficiency which dropped the cost and ultimately the sale was increased. Harley Davidson has become a leader in the market not just in terms of producing and selling motorcycles but also as a perfect example for upcoming startups to follow. The foremost accomplishment of the company is quality improvement and quick delivery of products. The company consistently studies customer behavior and understands their needs to make innovations in the product. What makes Harley-Davidson unique from other contemporary businesses? Today, management institutes are teaching Harley Davidson as a case study to their students and making effective contributions in the field of marketing. Here are some factors that differentiate Harley-Davidson from most of its competitors.
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Ÿ Lower Batch Size Production: Small batch size production can decrease production costs and improve the quality of the product. It fuels smooth production flow and reduces inventory. Ÿ Reduced Set-up Time: Lesser setup time improves manufacturing efficiency which eventually reduces the time and space of production. Ÿ Pull system: Based on customer demand, the pull system can control the production flow. The method eliminates waste in handling, optimizes the space of the shop floor, and makes quick product delivery to customers. Ÿ
Ÿ Complete Involvement of all Employees: At Harley Davidson, the employers are a part of the quality control circle. They motivate employees to take responsibility for their work which eliminates loopholes in the process. Ÿ Relationship with Suppliers: As we discussed earlier, building strong relationships with suppliers is one of the crucial decisions taken by Harley Davidson. It revamped the problem-solving skills of the company and removed friction while sharing information.
Urban Riding Experiences Harley Davidson builds motorcycles not just for this generation but also for upcoming generations. In order to contribute to sustainable development efforts, the company has launched EVs (Electric Vehicles) that are ready to take bike riders beyond the limitation of combustion. Examples of Harley Davidson electric vehicles include LiveWire ONE, S2 DEL MAR, etc. These bikes are manufactured for agility and urban riding experiences. Futuristic Trends Harley Davidson owns diversified futuristic plans that can transform the future of the whole bike industry. The company is branding its logo to reach more people and become a natural choice for them. Supplier training consists of a detailed study of their previous strategies, issues, and the way they approach the solutions. Today, the company seeks to manufacture world-class profitable motorcycles along with becoming the best supplier in the world. Harley Davidson ought to be recognized by customers for the quality and value of its product and services. The ‘Giving Back’ Attitude Harley-Davidson is contributing to social work as well. The company has global appeal as well as presence and it sponsors fundraisers, charities, and a variety of social events for the benefit of the community. Even without company sponsorship, Harley motorcyclists come together for charity work and try to give their back to the communities and help others.
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75 46 | October 2023
5 75
HARD CHALLENGE
The Good, The Bad, And The Ugly
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T
here is a surge of people participating in 75 hard challenges all over social media, catching millions of eyeballs with pictures of books, diet plans, before-after progress pics, and various hashtags. If you haven’t already come across this trend, you might have questions like what is 75 hard challenge? Why is everyone going gaga over it? Are there any benefits? Is it safe? Let us answer all the questions you might have and more.
3. Document Your Progress: Take your progress photos every day. 4. Water Intake: Drink at least 1 gallon of water daily. 5. Book Reading: Read 10 pages of a book every day, excluding audiobooks. P.S. The book genre must be: selfimprovement What are the benefits of 75 Hard?
What is the 75 Hard Challenge? • The 75 Hard Challenge, a program that supposedly turns your life upside down for the better, was created by Andy Frisella—an entrepreneur, author, and podcaster at Real AF. While the whole thing is positioned as a “transformative mental toughness program,” its physical effects are noticeable, as seen from numerous progress pics on the hashtags such as #75Hard. The idea for 75 Hard came after Andy interviewed James Lawrence, aka the Iron Cowboy, who completed 50 Ironman triathlons in 50 U.S. states every day for 50 days. According to James, to achieve mental toughness, one must intentionally put themselves in uncomfortable situations. In addition, Frisella also noticed that people around him were failing to complete the fitness programs they signed up for. Rules of 75 Hard 1. Keep A Diet Plan: He doesn’t specify what specific foods to eat, however, he does put emphasis on not having cheat meals or alcohol.
• • • • • •
Improved Confidence and enhanced self-esteem and selfworth Better physical health Better ability to complete daily activities and management skills Enhanced Grittiness Stronger Fortitude Career Improvements Improved relationships
The program aims to benefit the person physically, mentally, and emotionally. Nutritional discipline and workouts will certainly benefit you in losing weight and overall fitness. And the daily water intake will keep you hydrated, an important factor in a person’s health. Considering that one must only read self-improvement books, at the end of the program, you will read 750 pages, helping you solve personal issues if any. Furthermore, the progress photos will give you a dose of motivation as you see the positive physical changes. 75 Hard Challenge: Safety Concerns
2. Follow A Workout Routine: Work out twice a day for 45 minutes, out of which one workout must be done outdoors.
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It is safe to say that the 75 Hard might not be everyone’s cup of tea. And here’s why:
The creator, Andy Frisella, is not a doctor or a medical expert, nor is the program backed by scientific studies. The 75 Hard came into existence purely based on Frisella’s own intuition. While there are numerous benefits to the 75 Hard, the program fails to consider human complexity. Every human has different fitness levels, goals, and existing medical issues. As a result, many medical and fitness experts believe the program isn’t sustainable and might even cause injuries, based on the current one-sizefits-all nature of the program. Experts believe that taking small steps is more beneficial in the long run. Programs like The 75 Hard might suit someone with an already active lifestyle. However, for someone who is on the opposite spectrum, the sudden changes can be overwhelming. Should you enter the 75 Hard Program? While the physical, mental, and emotional benefits sound tempting on paper, the lack of expertise and scientific evidence means taking trendy challenges like 75 Hard with a grain of salt is a wiser choice. Here’s a scenario for you: Assuming one completes all 75 days of the program, the dopamine drop on the 76th day could be huge, potentially causing a lack of motivation for the remaining days. Considering all the pros and cons of the 75 Hard Challenge, it is best to consult the experts in their field as your doctor, dietician, or trainer, before you opt in. The expert help will allow you to tweak your lifestyle in ways that suit your specific needs and help you achieve goals efficiently in the long term.
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OCTOBER 2023
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