Most Successful Business Leaders to Watch in 2024

WWW.THEENTERPRISEWORLD.COM | AMERICAS EDITION | JANUARY 2024

FOODS IN MEXICO: Provide Glimpse Of Rich Culinary Legacy of Mexico

Beauty Beyond Border: The Fascinating Journey of L’OREAL

BORA BORA: The Birth Place of Romance

Denisse The Most SUCCESSFUL BUSINESS Leaders to Watch in 2024

Centeno-Lamas Founder & CEO Hispanic Family Counseling Inc.

An EMPATHETIC LEADER Making A Profound Impact on the Society

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From Editor’s Desk

Dear Esteemed Readers, Welcome to the latest edition of The Enterprise World, where we bring you a compelling journey into the future with our special feature, "The Most Successful Business Leaders to Watch in 2023," spotlighting the remarkable Denisse Lamas on the cover.

In a world pulsating with innovation and dynamic leadership, this issue unfolds a tapestry of insights into the strategies, visions, and accomplishments of business leaders who are shaping the contours of success in 2023. Denisse Lamas, a beacon of excellence and ingenuity, graces our cover, representing the epitome of success and forward-thinking leadership.

As we explore the stories and accomplishments of these influential business leaders, we invite our readers to draw inspiration from their journeys, learn from their experiences, and gain valuable insights into the traits that define success in the contemporary business landscape.

At The Enterprise World, our commitment is to showcase leaders and enterprises that transcend boundaries, redefine industry norms, and drive positive change. Denisse Lamas embodies the spirit of innovation and success, and we are delighted to present her as a beacon for aspiring leaders and entrepreneurs.

We extend our heartfelt gratitude to our readers for their continued support and enthusiasm. Your unwavering curiosity propels us to deliver content that informs, inspires, and celebrates the dynamic world of business.

Thank you for being part of our journey. Wishing you an enlightening and empowering reading experience!

Warm Regards

Shalmali W.

The Enterprise World, 1985, Henderson Rd, Columbus, Ohio, 43220

Follow Us On: For Editorial Concerns: editors@theentetpriseworld.com For Sales & Branding Enquiries: sales@theenterpriseworld.com For Subscription: info@theenterpriseworld.com Publisher The Enterprise World Creative Content Editor

Marketing Coordinator (Americas)

Shalmali W.

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PR & Marketing Coordinator

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Creative Design Head

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This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair.

We try to bring a perfect platform for business organization to showcase their valued products/ services.

Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World.

The Enterprise World solely owns all the reprint rights.

Born and raised in Puerto Rico, Denisse is a Licensed Clinical Social Worker in Florida. Over the last few years, Denisse has been an active advocate in the field of suicide prevention. Additionally, she has also served as the President of the American Foundation for Suicide Prevention- Central Florida Chapter for almost 5 years, from 2014 to early 2019.

Currently, she serves as the member of the National Board and the Leadership Council Diversity Workgroup Chair. Also, she is the founder of the AFSP Puerto Rico Chapter where she serves as the president.

In February 2023, Mrs. Centeno-Lamas became certified as a #SoulShop™ Trainer, an interactive workshop that equips faith community leaders and other people of faith to prepare their congregations to minister to those affected by suicidal despair. Additionally, Mrs. Centeno-Lamas is a former adjunct instructor at the University of Central Florida.

Mrs.Centeno-Lamas is also registered to supervise Clinical Social Work Interns, and regularly supervises employees while they work towards licensure. Mrs. Centeno-Lamas is a member of different associations and organizations.

Throughout the years, Mrs. Centeno-Lamas has received several awards and recognitions. In 2012, Mrs. Centeno-Lamas followed her dream and created Hispanic Family Counseling Inc. where today, she serves as the CEO for the agency.

Currently, Mrs.Centeno-Lamas is working on her dissertation to obtain her Doctorate in Social Work at Walden University.

“My leadership philosophy is simple – Don’t give up!”

LEADERS IN SPOTLIGHT

For the cover read about

CONTENTS

12

Denisse Centeno Lamas

upshot Bora Bora: The Birth Place of Romance

Foods in Mexico: Provide Glimpse Of Rich Culinary Legacy of Mexico Beauty Beyond Border: The Fascinating Journey of L’Oreal in Cosmetics

22 bLOG

30 CASE STUDY

36 Article

PREMATURE GRAY HAIR: CAUSES AND PREVENTION

44 Review

greytHR

48

# STORIES TOLD WITH A NEW PERSPECTIVE!

Life is like a snowball, all you need is wet snow and a long hill.

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-Frank Huang Chief Marketing Ofcer & Dealing Representative Genesis Wealth Management Corp.

Denisse Centeno-Lamas An Empathetic Leader Making A Profound Impact on the Society

I

Cover Story n recent years, mental health has gained tremendous importance. Proper counseling and seeking help has helped people overcome some of their worst fears and the most challenging situations. Its importance cannot be overstated, especially in theLatino and Hispanic community.

Mental health has often been stigmatized in the rich cultural traditions and close-knit family values of certain communities. However, the narrative is now slowly transforming and shifting with the growing awareness of mental health’s significance. As this community faces unique challenges, such as immigration, acculturation stress, trauma, underpaying jobs, and language barriers, accessible and culturally sensitive mental health support is essential.

Featuring for The Enterprise World’s this issue of The Most Successful Business Leaders to Watch in 2023 is the story of one such impactful leader, Denisse Centeno-Lamas, who is assisting people with their emotional and mental health needs.

12 | January 2024

Denisse Centeno Lamas Hispanic Family Counseling Inc Founder & CEO

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Denisse Centeno-Lamas- Leading the Way Born and raised in Puerto Rico, Denisse is a Licensed Clinical Social Worker in Florida. Over the last few years, Denisse has been an active advocate in the field of suicide prevention. Additionally, she has also served as the President of the American Foundation for Suicide Prevention- Central Florida Chapter for almost 5 years, from 2014 to early 2019.

Currently, she serves as the member of the National Board and the Leadership Council Diversity Workgroup Chair.

Also, she is the founder of the AFSP Puerto Rico Chapter where she serves as the president.

In February 2023, Mrs. Centeno-Lamas became certified as a #SoulShop™ Trainer, an interactive workshop that equips faith community leaders and other people of faith to prepare their congregations to minister to those affected by suicidal despair. Additionally, Mrs. Centeno-Lamas is a former adjunct instructor at the University of Central Florida.

14 | January 2024

Mrs.Centeno-Lamas is also registered to supervise Clinical Social Work Interns, and regularly supervises employees while they work towards licensure. Mrs. Centeno-Lamas is a member of different associations and organizations.

Throughout the years, Mrs. Centeno-Lamas has received several awards and recognitions. In 2012, Mrs. Centeno-Lamas followed her dream and created Hispanic Family Counseling Inc. where today, she serves as the CEO for the agency.

Currently, Mrs.Centeno-Lamas is working on her dissertation to obtain her Doctorate in Social Work at Walden University.

The key to success is to be persistent. There will be people who will underestimate you, who will try to pull you down. But you need to focus on your goals and keep trying and speaking up until you are heard.

Cover Story Challenging the Challenges

“My leadership philosophy is simple – Don’t give up!”

“One of the biggest challenges was insurance companies accepting me as an in-network provider.”

Surely, it has proved to be a pivotal step in the journey throughout. It is a testament to the dedication and expertise Denisse and her team brings to the table. Denisse and her team have worked tirelessly to ensure that the company’s services meet the highest standards and that the clients get comprehensive care.

Another challenge Denisse faced during the initial days of her business was having the cashflow to invest in the expansion of the company’s services. But prudent financial management has allowed her to take the right steps in the expansion of Hispanic Family Counseling Inc’s services.

“This step towards growth aligns with our bigger vision of not only maintaining but also enhancing the quality of care we provide.”

With these elements in place, the company is well-positioned for the future, ready to continue delivering top-notch services and making a meaningful impact in the community.

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16 | January 2024

Cover Story Founding Hispanic Family Counseling, Inc. “My inspiration to start the company is deeply rooted in my passion to serve others and improve their lives.”

Denisse founded Hispanic Family Counseling Inc. in 2012, with an aim to serve the Hispanic Community in Central Florida in a culturally sensitive manner.

“Our focus is to assist with emotional and mental health needs.”

The firm’s professionals are trained in suicide prevention. As of July 2024, the company has serviced more than 13,000 clients in Orange, Osceola, Seminole, Brevard, Polk, and Lake Counties in Florida.

The company’s staff and majority of the clinicians are trained and certified in suicide prevention. The staff and specialists have been carefully selected, from which the vast majority are completely bilingual in order to provide services in the language of the community’s preference.

Hispanic Family Counseling, Inc. and its services Counseling Hispanic Family Counseling Inc.’s focus to assist with emotional and mental health needs by providing high quality services in the language clients feel more comfortable with.

The extensive experience and quality of their clinicians will help clients cope with life's situations while giving them professional tools to enhance their everyday life. They will match clients to an available counselor who fits their objectives, preferences, and the type of issues the client is dealing with. Different counselors have different approaches and areas of focus, so it's important to find the right person who can achieve the best results for each client. They offer Home-Based Therapy, Individual Therapy, Family Therapy, Group Therapy, Couples Therapy, Behavioral Analysis and more.

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Target Case Management (TCM)

The HFC team develops and facilitates individual, team, and organizational growth through customized workshops, training, and programs focused on diversity. They will partner with you to create a customized approach to advance integrated care. In addition, they provide training, education, and awareness on mental illness and substance use disorders. They have several different trainings for you to choose from whether you are an individual or an organization: Mental Health First Aid, Self-Care, Suicide Prevention, Working with the Hispanic Community, and more.

A Targeted Case Manager provides specific case management for adults, children, or adolescents, and their families, to improve their quality of life and maintain the greatest possible capacity to function within the community with the purpose of optimizing the functioning of individuals who have complex needs by coordinating the provision of quality treatments and support services, efficiently and effectively, such services include mental health, social, education, health, vocation, recreation, advocacy, transportation, legal services, among others.

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Cover Story

Consultations/Trainings

What the Future Holds?

“Moving ahead, we aim to create a financially stable business, one which not only provides a wide range of counseling services, but one that also prioritizes convenience and the well-being of our clients.”

HFC’s vision for the future is to create a healthcare environment where the individuals and their families can have easy access to comprehensive care all under one roof, which will also further act as a catalyst to simplify the complex landscape of medical services.

In situations like these, financial stability is especially important as it will allow the company to continually invest in cutting-edge medical technologies. It will also help them attract top-tier healthcare professionals, and ultimately expand their service offerings.

PSR is a treatment modality that provides rehabilitation for behavioral disorders. A PSR Facilitator assists individuals in rediscovering skills and accessing the community resources needed to live successfully and with a self-identified quality of life. PSR approaches clients in their chosen goal settings such as jobs and housing and then trains and supports them in those settings. Similarly, other training, such as social skills training takes place in an individual’s natural environment.

discuss the findings. Its purpose can be for determining eligibility for a gifted school program, as a preassessment for bariatric surgery or pain management devices, assessing intellectual ability, identifying a learning disorder, and diagnosing an AttentionDeficit/Hyperactivity Disorder or autism spectrum disorder. Hispanic Family Counseling Inc. offers different evaluations according to the client’s needs such as psychometric, psychological, psychoeducational, and personality tests, for political and immigration purposes, as well as for bariatric surgery and VAWA (Victims of Abuse/Domestic Violence).

Psychological Evaluations

Medication Management

Psychological evaluations allow the psychologist to assess symptoms, to determine a diagnosis, and to provide recommendations for treatment. It can be initiated by the client, or by a referral from a specialist already treating the client. A psychological evaluation includes a clinical interview session, sessions for administration of tests and assessments, and a session to

Hispanic Family Counseling Inc. offers clients medication management which is the process of supervising prescribed medications to clients to make sure those are taken accurately and accomplishing the planned result. Its purpose is to improve the use of medications and its administration to clients while reducing side effects and complications.

Psychosocial Rehabilitation (PSR)

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C

an there be any place more romantic than Brad Pitt’s ocean-blue eyes or Shah Rukh Khan’s open arms? Surprisingly the answer is yes, there is a place that may be even more romantic. Like a gem in the heart of the South Pacific, Bora Bora emerges from the vast expanse of the azure sea like a dream painted on nature’s canvas. This Polynesian paradise draws travelers to an uncharted dimension where reality transcends into poetry. The sky above conspires with the island, creating a beautiful dance of colors from gentle pastels to deep crimson as the sun sets. An epic dance of hues, like the sky and the island, are having their little party. It’s not just a sunset but nature showing off, and Bora Bora is the perfect stage for this breathtaking performance.

This island is like a beautiful song of aromas – flowers mixing with the salty air, making a sweet scent. The lagoon is like a mirror, reflecting the sky’s romantic stories of love between the island and the sea. When the sun goes down, it clings to the horizon as if in love, making the island glow softly. Bora Bora doesn’t want you to just watch but to be a part of this magical dance – where nature, sky, sunset, and sea come together in a love story that’s not like any other.

22 | January 2024

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How to get there?

If your travel plans include French Polynesia, your initial destination will be Papeete Airport, situated on the main island of Tahiti. When booking flights, be sure to look for the airline code PPT. Traveling from the US, particularly the West Coast offers a convenient direct flight of just 7.5 hours from SF/LA. Upon arrival in Tahiti, you might have a layover, whether for a few hours or an overnight stay. This situation often arises due to late evening arrivals or departures from Papeete. Many travelers use this time for a quick stopover before continuing their journey or catching a ferry to other islands. If your ultimate destination is Bora Bora from Tahiti, your only airline option is Air Tahiti (distinct from Air Tahiti Nui). With several daily flights, it offers convenience. The 45-minute flight is renowned for its breathtaking scenery, and as it operates on open seating, arriving early at the airport is recommended to secure a favorable seat.

Ideal Time to Explore this Magical Island As an island getaway, the optimal period to explore Bora Bora is during the dry season from May to October. This season offers warm, comfortable days with abundant sunshine and minimal rainfall, creating an ideal setting for outdoor adventures. However, it’s worth noting that the peak season comes with higher costs for accommodations, flights, and other expenses. To avoid this, you might want to contemplate visiting during the shoulder months of April or November.

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For a Bora Bora retreat, accommodations extend beyond the classic overwater bungalow, catering to various budgets.

Here are a few recommendations:

1. Four Seasons Bora Bora: Known for its five-star luxury, this resort offers an ideal location and overwater villas. While pricier, direct bookings often come with attractive deals.

2. Intercontinental Bora Bora Resort & Thalasso Spa: Part of the Intercontinental French Polynesia group, with options in Tahiti and Bora Bora. IC Thalasso, situated on its motu, boasts luxurious features, including breathtaking views of Mount Otemanu.

3.Conrad Bora Bora Nui Resort: The newest addition to luxury resorts, offering modern accommodations, spacious decks with overwater pools, and a half-milelong private beach. It caters to various preferences, including unique villa options.

4.Le Bora Bora by Pearl Resorts: The only Relais and Châteaux property on this island, combining luxury with authentic Polynesian hospitality. Positioned on Motu Tevairoa, it captures the essence of a luxurious escape with laid-back Polynesian vibes.

Travelers can find diverse stay experiences in this tropical paradise. Booking directly with the resorts often unveils exclusive deals, ensuring a memorable visit.

Now that we are done with the essentials, it’s time for the adventure.

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6 Activities one should not Miss: For those visiting Bora Bora, the island offers more than just idyllic blue waters.

1. Lagoon Tour: Snorkeling with Sharks and Stingrays Venture into the crystal-clear waters on a lagoon tour for an unforgettable experience of swimming with harmless black-tip reef sharks and gentle stingrays. The tour provides both thrills and breathtaking views of Bora Bora and its volcanic hills.

2. Diving in Lagoon Explore the rich marine life of this island through diving. Encounter a variety of fish, including nurse sharks, reef sharks, hammerhead sharks, manta rays, and stingrays.

Top Dive is a recommended diving center for an amazing underwater experience.

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3. Cycling Opt for independent exploration by cycling around the 32 km asphalted road that encircles the main island.

Revel in the picturesque views of beaches, nature, and tranquility. Rent a bike for about €12 for a day, and don’t forget the sunscreen.

4. Mountain Climbing or Hiking Its volcanic origins showcase steep peaks like Mount Pahia and Mount Otemanu. While Mount Otemanu is too steep to climb, Mount Pahia offers a challenge for experienced climbers.

Hiking enthusiasts can explore various trails, with the Valley of the Kings track being highly recommended.

5. Whale Watching From July to October, witness the majestic humpback whales in the waters

as they breed and give birth. Opt for animal-friendly tours that adhere to eco-friendly practices and maintain a respectful distance from these magnificent creatures.

6. Enjoy the Beautiful Beaches Revel in the soft sands and stunning turquoise and emerald waters on the many beaches. While luxury resorts often grace the Motus, Matira Beach on the mainland offers a public beach with its charm.

These activities provide a diverse and unforgettable experience for visitors exploring the wonders of this magnificent island.

What makes a place extraordinary?—Food! Dragging your drained bodies after the marvelous adventures in search of food? We’ve got your back.

Embarking on a culinary adventure in Bora Bora is a treat for the taste buds. The island’s food scene, influenced by Polynesian flavors, offers a delightful array of dishes that cater to various palates.

1. Fresh Seafood Extravaganza: Ÿ Indulge in a seafood feast with an abundance of fresh catches, including tuna, mahi-mahi, and lobster. Ÿ Grilled to perfection, these ocean delights showcase the island’s maritime charm.

2.Tropical Fruit Paradise: Ÿ Savor the sweetness of tropical fruits like pineapple, mango, and papaya. Ÿ These fruits, bursting with flavor, are often served fresh, adding a refreshing touch to every meal.

3. Poisson Cru Delight: Ÿ Try the local specialty, Poisson Cru, a dish featuring raw fish marinated in coconut milk. Ÿ This refreshing dish captures the essence of Bora Bora’s culinary traditions.

4. Taro and Plantains Galore: Ÿ Explore the island’s unique staples, such as taro and plantains, prepared in various ways. Ÿ Taro, a starchy root vegetable, often accompanies main courses, while plantains make for delicious snacks or sides.

5.French-Polynesian Fusion: Ÿ Polynesian twists. Ÿ French-inspired pastries, baguettes, and fine wines complement the local flavors, offering a sophisticated culinary fusion.

This food landscape is a harmonious blend of fresh, flavorful, and culturally rich dishes, making every dining experience a journey into the heart of Polynesian gastronomy.

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Extra Tips for Travelers: When venturing into the captivating landscapes of French Polynesia, it’s helpful to keep a few key details in mind. Here’s a quick guide: Language Diversity: French holds the status of the official language, yet indigenous languages like Tahitian remain prevalent across the archipelago. In tourist hubs, English is commonly spoken, ensuring effective communication. Ÿ Currency Insight: The primary local currency is the French Pacific Franc (CFP), where 1 USD equals 101.40 CFP. While USD is widely accepted, having some local CFP proves beneficial, particularly for minor transactions. Ÿ Cash and Cards Convenience: Credit cards suffice for most transactions, except for local markets in Tahiti where cash may be preferable. Convenient ATMs, including one at Tahiti airport, are available across the islands. Ÿ Tipping Practices: While not obligatory, tipping is a gracious way for visitors to express satisfaction with service. There are no strict rules on tip amounts, allowing travelers to show appreciation as they deem fit. Ÿ Water Wisdom: Tap water in this heaven is safe to drink. In other islands, it’s advisable to inquire about water safety. When in doubt, opt for sealed bottles of mineral water.

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Bora Bora is a jewel clamped in the heart of the Pacific, with a symphony of nature’s finest notes. As the sun caresses the horizon, casting hues of warmth upon its shores, love becomes an eternal affair between sea and sky. From vibrant coral gardens to the soft embrace of Matira Beach, every moment here is a dance of beauty. The scent of tropical blooms mingles with the sea breeze, creating an olfactory sonnet. The turquoise waters cradle your dreams and invite all to be part of its ethereal ballet.

Furthermore, the overwhelming feeling of being at the end of the world. One can find the true essence of freedom. The tropical music, relaxed atmosphere, and enormous peace ensure ultimate relaxation. A place for your heart, a place for your soul.

# STORIES TOLD WITH A NEW PERSPECTIVE!

COVER STORY

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Craig Geisler President and CEO CHERRYWOOD ENTERPRISES, LLC

30 | January 2024

A

s they say, “There is no other sincere love than the love for food” and food is the priority wherever you travel. Everyone has different choices when it comes to food and when you are on a trip to Mexico, you must try all kinds of foods in Mexico. Mexican cuisine is a perfect blend of traditional and modern food whose methods and ingredients can take back you to the first agricultural communities (Olmec and Maya). There are numerous Mexican food dishes available all over the world however, it feels different when you are trying them in Mexico. You get an opportunity to feel close to the Mexican culture and native people. In this blog, you will be exploring everything about foods in Mexico.

Historical Background

10 heavenly delicious types of foods in Mexico

During the pre-historic period, indigenous people of Mexico and North America used to gather wild plants and chili peppers as a part of food. They were not aware of corn and wheat cultivation hence their main source of calories was roasted agave hearts. Later on, Spanish people introduced various dishes to the indigenous Mexican people and they brought new food culture to the country.

Today, despite having Spanish influence on their food techniques, Mexican cuisine has maintained its originality in their food dishes in terms of taste. Mexican beverages are famous worldwide and mainly include corn, rice, chocolates, etc.

Due to their heavenly delicious taste and amazing recipes, Mexican foods are tried in many kitchens all over the world. These dishes of food in Mexico are completely irresistible as they are prepared with the exclusive style of indigenous Mexican people. Take a look here:

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10

Heavenly Delicious Types Of Foods In Mexico 1. Tacos Al Pastor If you want to taste a legendary taco made with shawarmainspired spit-roasted pork then you must eat Tacos Al Pastor. It is one of the most iconic foods in Mexico that tastes juicy and has a meaty concoction which turns the dish into a trademark of Mexican Street Food. While taking a tour in the Mexican City, it is guaranteed you will end up testing Tacos Al Pastor at least once.

2. Chilaquiles Chilaquiles is a traditional Mexican dish served as breakfast. It features a topping of green or red salsa and lightly fried corn tortillas cut into quarters. The dish was introduced by the Spanish Cook Encarnacion Pinedo in 1898 and today it has become part of the historical legacy of Mexico. You will find refried beans or frijoles along with Chilaquiles.

Scrambled or fried eggs along with pulled chicken are served as a side dish. You will easily notice such a variety of foods in Mexico that you can eat as evening snacks.

3. Chiles en nogada Chiles en nogada are one of the patriotic foods in Mexico as they boast green, white, and red colors of the National Flag of the country. All the prominent restaurants in Mexico and North America serve this dish for lunch as well as dinner. Picadillo in the dish is a mixture of chopped meat, fruits, and spices. Its cream sauce cooked with walnuts and a topping of pomegranate seeds adds extra taste to the dish. It is a popular traditional Mexican food from the Puebla region.

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4. Chapulines When you have cravings for a crunchy, smokey snack then Chapulines is the right dish for you. You may find it worth trying this just for the sake of a change in taste. Chapulines are rich in protein and the addition of freshly made potato chips adds extra crunchiness to the dish. They are seasoned and toasted grasshoppers that are caught by farmers from Oaxaca in the summer. Chapulins are served with guacamole and some corn tortillas which is a perfect combination for evening cravings.

5. Tostadas Fried Tostadas spread the smell all over the house and attract your kids to the kitchen immediately. This is one of the favorite foods in Mexico for children that can be served alone or piled high with several garnishes. You can add one layer of frijoles (refried beans), cheese, cooked meat, seafood, etc to make it look delicious. Do you know the word ‘tortilla’ came from ‘torta’, a Spanish word that means ‘round cake.’

According to Mayan legend, tortillas were cooked by a farmer during ancient times to feed his hungry king.

6. Tamales Tamales are one of the most ancient foods in Mexico that date back to the period of Inca, Mayan, and Aztec tribes. It was developed to eat during the war expeditions. You can try Tamales with the usual flavoring including cumin, oregano, thyme, different peppers, and garlic powder. This Mexican delight can be enjoyed with fruits, vegetables, and peppers. The exact process to cook Tamales is stuffing corn dough with sweet filling, wrapping it in corn husks or banana leaves, and steaming it for a few minutes.

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7. Elote Elote is one of the mouth-watering foods in Mexico that should be tasted when you are hungry. Indians can relate this dish to their favorite ‘Bhutta’ from the rainy season with some cheesy and pepper twist. You can add salt, chilly powder, cheese, butter, mayonnaise sauce, etc to make it taste bitter and spicy at the same time. Its cooking process includes boiling corn and serving them in cups or on a stick. You will notice this item on Mexican Beaches and North American Islands.

8. Mole Chiles are the most common ingredient you will find in Mole and other ingredients vary according to the place. Modern moles include chocolate, additional spices, nuts, seeds, garlic, onions, cinnamon, etc. Mole poblano is the well-known mole which is a rusty red sauce typically served over turkey or chicken on special occasions like Thanksgiving.

Furthermore, you can try it with coriander rice which counts as a healthy lunch for you.

9. Guacamayas Usually, sandwiches are in high demand throughout Mexico and delicious guacamaya is the best example. It is sold by street vendors and you will find it in almost every restaurant in the Mexican City. Guacamayas are originated from León, Guanajuato. Pork cracklings, a spicy sauce tastes good with this dish and a squirt of lime juice is a must-try along with it. You can grab a few pieces of Guacamayas when you are in a picnic mood with your friends and family, they last for a longer time.

10. Cemitas Cemitas has its origins in Puebla, Mexico and it is also known as cemita poblano. It can be served as a sandwich as well as a roll so you can have it as breakfast or as lunch also. In the category of junk foods, Cemitas are the most delicious foods in Mexico that you can enjoy.

In the region of Puebla, Cemitas are generally served cold, however, in the United States, they are toasted on a griddle and served warm. They are cooked with meat, white cheese, avocado, and pápalo leaves.

This is just a short list of foods in Mexico that you can have when you are hungry. However, there are dozens of more food dishes you should not miss while traveling to Mexico. They represent the indigenous culture of it starting from the first agricultural community in the country. Tasting and enjoying some of the fine foods in Mexico at ports or on the beach will make your vacation more interesting and memorable. Your family and friends will be talking about it for months while looking at the pictures you click while eating it.

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,how simple and catchy to know that your existence has been admired by some brand! L’Oreal is dedicated to empowering every woman in society and providing solutions to anti-aging, skin issues, hairfall problems, etc.

With the change of the seasons and generations, beauty standards keep evolving and every brand needs to cope with the customer requirements.

L’Oreal has captured the essence of elegance and innovation in the industry and become a global giant. In this article, we embark you on the journey of an international brand to understand its various marketing strategies, and the challenges it faced and know how they contributed to its success. From humble beginnings to becoming a powerhouse in cosmetics, L'Oreal's story is one of resilience, challenges, and strategic brilliance.

Humble Beginning L’Oreal, an international beauty brand ruling the cosmetics industry is inventing new standards for female customers worldwide. It gives access to the best cosmetic products in quality, efficiency, and safety. Established in 1909, L’Oreal has become a leading brand with 68,000 employees working in 130 countries and earning revenue of €20.3 billion. It uses traditional recruitment tools to find the best talent in the market and reshapes the leadership qualities through them. In areas like logistics and finance, the brand faced a challenging situation in recruiting, senior, earlycareer professionals, and experts. Usually, many companies target the population looking for a job, however, L’Oreal focused on passive candidates and created its brand value in the market. To attract the best talent and build its employer brand for future candidates applicant, the company developed its online presence.

For better and faster recruitment the company used the LinkedIn platform and reached up to potential candidates. It started increasing its visibility through social ads which include offsite campaigning, link ads, and carousel ads. Moreover, the company implemented its marketing strategy on social media platforms like Instagram and Facebook. It took advantage of Christmas and New Year occasions and showed how the right marketing at the right time can be reflected in increasing its revenue in the last quarter of the corporate companies. By placing targeted ads, L’Oreal was able to generate clicks and sales at the same time which proves that its timing to run ads was accurate.

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Ÿ A model based on listening and engaging

L’Oreal’s Social Media Marketing Strategy is focused upon : Ÿ Improving Customer Experience Management According to Marc Duquesnoy, Social Media Performance Director, L’Oreal, “We had 120 tools to manage social networks and we did some streamlining to migrate to Sprinklr in every country by involving 3,000 users with 35 brands in 75 countries. Sprinklr is the foundation of our social media strategy. It is our backbone.”

Every single customer-facing department was targeted and community managers were trained to strengthen their roles. Moreover, its social media marketing strategy increased its autonomy and responsibilities.

The ‘Listen-to-engage’ campaign was run by L’Oreal’s digital team to understand customer expectations and better serve them.

The model consists of the following things: 1. Monitor brand reputation and collect insights from customers to track the product marketing. Catering to this, it is important to listen to all social media channels, blogs, news, etc.

2. Publishing the content on the social media accounts of the brand and building engagement with customers. Community managers find Sprinkler’s social listening capabilities interesting to trace the interesting conversations and react to them in a personalized way.

3. Detecting influencers to deploy a brand ambassador program.

4. Customer care across social channels

Listen

Customer Care

Publish & Engage

LISTEN TO ENGAGE

Inuencers

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Being the only cosmetics company to earn more than one brand franchisee, L’Oreal is a Francebased global cosmetics company. With a market share of 16.8 percent, it has remained the global brand across the industry.

Road to Success

Focus areas:

1.

2.

3.

4.

Skin Care

Hair Care and Colour

Fragrance

Colour Cosmetics

L’Oreal started an extraordinary and legendary advertisement for hair color, “Because, you are worth it”. The advertisement was diversified into a wide range of beauty products across the USA, South Asia, the Far East, Russia, etc. The company started expanding globally by introducing Maybelline in the USA, whose tagline was, “Maybe she’s borne with it.” The brand was popular for various lipstick products and nail polishes in the USA. By adding the tagline “Urban American Chic”, the company promoted its products. L’Oreal acquired Maybelline in 1996 when the brand lost its focus and equity. It was extended to the Japanese market and captured nearly 56% of the market outside the USA. By acquiring different brands, it is collaborating with the national culture and diversifying its portfolio which is part of its long-term growth strategy. With the help of research centers in New York and Paris, L’Oreal attained 493 patents registered in the name of the company in 2001. Challenges and Solutions

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Key Takeaways 1. L’Oreal owns 36 brands worldwide and continues to acquire famous beauty brands like Maybelline New York, a leading beauty product.

2. Its other acquisitions and mergers include Granier, NYX Professional Makeup, CeraVe, Redken, etc.

3. Since its establishment, L’Oreal has kept buying its competitors which are highly desirable brands, and increases the scope of its product offerings.

L’OREAL OWNS BRANDS WORLDWIDE

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Challenges and Solutions Before becoming a global brand, L’Oreal faced severe challenges in its journey that proliferated its presence at the international level. Keeping different brands in one basket was one of the biggest issues the company faced in its early years. However, the company built its strategy to deal with it and constructed good brand management. Hitting the right target audience at the right time with the right product is the solution that the company came up with. Celebrities from different cultures were hired for advertisement and promotion. Furthermore, the company has an efficient R & D department on which the company spends at least 3% of its revenue every year.

Middle-aged and working women are the main target audience of the company and established educational centers to create awareness about its products in various countries and conducted various programs regarding hairdressers. By providing a wide range of products, the company opted for the complete makeover. L’Oreal has established long-term positioning within the minds of teen-age girls and working women. Due to its science-based products, it is the only company that is known as a scientific beauty company.

L'Oreal's strategic acquisitions have helped the company to catch a market cap of nearly $227 billion, with annual sales of $38 billion.

Customer Experience Management L’Oreal Paris gave access to deep customer experience management based on their unique journey, regardless of the device they use. However, mobile devices lack responsive design and their complicated time-consuming management activities could be problematic. It is been claimed that customers using L’Oreal products for a long are diagnosed with cancer including hair and skin problems. CO2 emissions during its manufacturing have raised issues over the sustainability of the brand. Its efforts have been drawn out in its ‘For the Future’ program, launched in 2020 to address specific objectives, such as reducing all GHG emissions by 50 percent per product by 2030.

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For more than 100 years, customers have believed in the products of the L’Oreal Group. It is fulfilling the requirements of customers for performance and quality and is committed to giving the best cosmetics products. Quality is a global commitment upheld by the entire company and all of the Group's brands worldwide. The company guarantees packaging quality and safety with the help of its packaging and development teams. The packaging of the product is designed and approved through formula design, and the company checks its stability, compatibility, and dispensing system.

Lessons of Worth For many decades, L’Oreal has emphasized its mission to increase its self-worth. It has dedicated its “Lessons of Worth” dedicated of the self-esteem of every woman and gives voice to celebrities from various cultures and their opinions about the beauty standards of women. Whether it is lipstick that empowers you to be the best version of yourself or a nourishing act of self-care to boost your confidence, L’Oreal is there to encourage every woman. With the help of the ‘Lessons of Worth’ campaign, the company asked every woman to embrace their character. It included various celebrities like Kate Winslet, Helen Mirren, Camila Cabello, Jane Fonda, etc.

From making shampoos and serums to lipsticks, L’Oreal has made a long journey, and if you are willing to build your own brand in the future, here are some lessons you should learn from it: 1. Create Opportunities To establish your brand, rather than waiting for the best opportunity, it is always recommended to create your opportunity. Through L’Oréal Women of Color Think Tank, the company made connections with women of all ethnicities and celebrate diversity. The initiative gave a competitive edge to the company and raised its authenticity among the customers. The company took models of natural hair to promote the brand.

2. Be brave to make out-of-the-box decisions As you know the beauty industry is growing continuously, it is important to be brave enough to come up with next-generation life-changing decisions. When your target customers are mainly women, it is important to break the stereotypes and make them feel empowered through your brand. That’s how you create truly disruptive, superior, and addictive beauty experiences for your consumers.

3. Being hungry and ambitious At L’Oreal, employees are asked to stay creative and encouraged to be curious all the time to oppose the status quo and be never satisfied. The company has developed various serums, lotions, cleansers, creams, and face masks to deal with antiaging and enhance brightening, shine control, hydration, etc.

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PREMATURE GRAY

CAUSES AND PREVE 44 | January 2024

Y HAIR:

ENTION www.theenterpriseworld.com | 45

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Review Establishment Year: 2009 Founder: Girish Rowjee Headquartered: Bangalore No. of Employees: 625 Website: https://www.greythr.com/

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Overview: greytHR is a cloud-based payroll software that provides cost-effective solutions for managing the human resources of a corporate organization.

Companies in India and the Middle East make use of greytHR app, to make processes easier.

Payroll management, employee onboarding, expense management, HR payroll compliance, income tax processes, and much more are managed efficiently by the software. By implementing these functions, it becomes a lot easier for the organization to keep detailed records of their present and previous employees.

Its cost-effective nature and high-powered automated solutions have made it the go-to choice of 20,000+ brands. Reputed brands like Teamlease, Hexaware, and Volvo use the software to keep track of their employees’ performance and other details.

Core Features of greytHR:

greytHR Plans:

Ÿ Automated inputs: greytHR software can accept salary input data from Automated File Transfer Protocols (AFTPs) via other HR systems such as salary changes, recruitment, and onboarding portals.

Ÿ Starter plan: This one is a basic plan for organizations having less than 25 employees. A lot of features are limited in this plan but are enough for the organization to manage. At times, it may be a bit tedious due to the limitations that come in the way. If this prevails, the company can always opt for the next plan.

Ÿ Auto payslips: After the salary is credited to the employees’ accounts the next step that is served is the payslips are automatically received in their bank accounts. It serves as a means of communication. Ÿ Automated accounting: greytHR software posts the entries in the company’s accounting system automatically. The manual mechanism involved in this gets eliminated and the possibility of errors gets highly reduced. Ÿ MIS Reports: The next step of generating reports is also completed by the software. The system can create MIS packs each month which contain a set of standard reports and analyses to share with the authorized personnel. It can be done either by providing access for online viewing of the data or mailing it to the respective email Ids.

Ÿ Essential plan: The essential plan is for organizations having an employee count of up to 50. With a price of Rs. 3495/month features like the mobile app for the employees, checklists for task management, An AI-powered chatbot, and features like business expense claims management are included. Ÿ Growth Plan: The growth plan includes a price of Rs.5495/ month. This one is for an organization whose employee count is 50. Add-on features like group company support, enterprise features, map-based attendance marking facility, and employee performance management are also tracked in this. Ÿ Enterprise Plan: The enterprise being the most expensive one, the price is Rs. 7495/ month. For an additional employee, the cost for a single employee goes up to Rs. 100/ month. The add-ons in this plan are facial recognition-based attendance marking, geomarking i.e. attendance marking with location tagging for remote workers, and much more.

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Customer Reviews: Ÿ It’s a great tool for all your HR needs: “The fact that it has brought together so many aspects of business functions like HR, Payroll, communication, ESS, etc. in one place. Once you make sure you understand the importance of initial configurations, then it's a smooth journey ahead. So spend time at the start.” Ÿ A very easy-to-use portal for payroll and as an employee onboarding portal: “The Most important thing about greytHR is, it's very easy to use. Also, we provide the training only once to our new employees regarding this portal and they can implement all the processes easily without much difficulty.” Ÿ greytHR is very helpful in managing all the employee-related information: “The ease to download reports, analytics, Document access, and Upload. In short, every aspect of greytHR is awesome. It is very user-friendly, be it an Admin account or an employee account. You get access to change the settings as per your organization's needs.”

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