Most Recommended Salesforce Service Provider To Watch In 2024

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MARKETING COORDINATOR (Americas)

Peter J. James H.

PR & MARKETING COORDINATOR

BUSINESS DEVELOPMENT EXECUTIVE

CREATIVE CONTENT EDITOR

Shalmali W.

CREATIVE DESIGN HEAD

Julia R. Sankalp K.

GRAPHIC DESIGNER

Shweta K.

SOCIAL MEDIA MANAGER

Narendra S.

DIGITAL CIRCULATION MANAGER

Amanda V.

Welcometothisspecialeditionof wherewespotlighttheindustryleadersredefining The Enterprise World, successthroughinnovation,foresight,andunwaveringcommitment.Inour“MostRecommendedSalesforce ServiceProvidertoWatchin2024”issue,wearethrilledtoshowcasecompaniesthatarenotjustutilizing technologybutareactivelytransformingindustriesbyharnessingitsfullpotential.

Intoday’srapidlyevolvingbiotechlandscape,theabilitytoleveragedataanalyticsandcloudtechnologyis essentialfordrivingadvancementsinpatientcareandmedicaltreatments.However,manyorganizations remaintetheredtooutdatedlegacyplatforms,strugglingtokeeppacewiththedemandsofmodernhealthcare. Thisissueisdedicatedtothosevisionarycompaniesthatareleadingthechargeinmodernizingthebiotech sector,helpingtheirclientsnavigatecomplexchallengesandseizenewopportunities.

Onesuchcompanyis undertheleadershipof StratusGhasbeena StratusGLLC, CEOJaryKrauser. pioneeringforceinthebiotechindustryforover26years,initiallymakingitsmarkbycollaboratingwith majorpharmaceuticalcompanieslikePfizerongroundbreakingprojects.Theirforesightinimplementing Salesforce.comwithinbiotechcompanies17yearsagohassetanewstandardforefficiency,costeffectiveness,andinnovation.Today,StratusGcontinuestopushtheenvelopewiththeirflagshipproduct, BioTechForce—abest-practice-configuredapplicationbuiltontheSalesforceLightningplatform.

BioTechForceisnotjustanotherCRMsolution;itisacomprehensiveplatformtailoredspecificallyforthe biotechindustry,offeringunparalleledflexibility,userexperience,andspeed.Byaddressingtheuniqueneeds ofbiotechcompanies—fromMedicalScienceLiaison(MSL)functionstocomplexlogistics tracking—StratusGhasestablisheditselfasatrustedpartnerforsomeofthemostdemandingclientsinthe sector.

Inthisissue,wedelveintothejourneyofStratusGandothertrailblazingcompaniesthataresettingthe benchmarkforsuccessinthebiotechandlifesciencessectors.Theseorganizationsarenotjustservice providers;theyareenablersoftransformation,drivinginnovationandempoweringtheirclientstoachieve more.

Weinviteyoutoexplorethepagesofthisissueanddiscoverthecompaniesthataretrulythemost recommendedSalesforceserviceproviderstowatchin2024.Theirstoriesareatestamenttothepowerof vision,expertise,andarelentlesspursuitofexcellence.

Thankyouforjoiningusincelebratingtheseremarkableinnovators.Wehopethisissueinspiresyouto embracethefuturewithconfidenceandseizetheopportunitiesthatlieahead.

Onthecoverofthisissue,wehavefeaturedJaryKrauser, theCEOofStratusGLLC,andhisteamcommittedto guidingthebiotechindustrytowardmodern,cloud-based solutions.TheirdedicationhasempoweredBioPharma companiestofullyutilizedataanalyticsandcloudtechnology, ultimatelyenhancingpatientcareandadvancingmedical treatments.

Founded26yearsago,StratusGinitiallycollaboratedwith Pfizeronthepre-launchofViagraandLipitor,focusingonIT andcompliancewithintheBioPharmaindustry.Overtime, thecompanyexpandeditsexpertisetocoverallphasesof research,development,andcommercialITsystems.

Seventeenyearsago,StratusGbecamethefirstcompanyto implementtheSalesforce.complatformwithinabiotech company Thismoveenabledthecompanytoleveragethe platform’slowcost,rapiddeployment,andhighuser acceptanceinvariouswaysforitsclients.Sincethen, StratusGhasgrowntorepresenthundredsofclientsacrossthe commercialbiotech,pharmaceutical,andlifesciencessectors.

Buildingon17yearsofexperienceandadiverseproject portfolio,StratusGdevelopedBioTechForce,abestpracticeconfiguredapplicationbuiltontheSalesforce.complatform. Thisapplicationaimstoprovidetailoredsolutionsforthe specificneedsofclientsinthebiotechindustry.

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StratusG LLC

Vilnius A City Built on Beliefs, Art, History, and Rich Culture

Top 11 Road Trip Ideas Around The World to Inspire Your Next Adventure

Samsung-Inspiring Journey From Grocery to Technology 42 How to Run a Health Awareness Campaign?

Cover Story

STRATUSG LLC

Redening Success in the BIOTECH INDUSTRY

The BioPharma industry is experiencing rapid transformation driven by data analytics, leading to the development of specialty drugs and personalized therapies that require increased engagement by healthcare providers and patients. Many BioPharma organizations are still reliant on outdated legacy platforms that are not equipped for these evolving treatments.

Recognizing these challenges, Jary Krauser, the CEO of StratusG LLC, and his team committed to guiding the biotech industry toward modern, cloud-based solutions. Their dedication has empowered BioPharma companies to fully utilize data analytics and cloud technology, ultimately enhancing patient care and advancing medical treatments.

Cover Story

ALegacyofInnovation

Founded26yearsago,StratusGinitiallycollaboratedwithPfizeronthepre-launchofViagraandLipitor, focusingonITandcompliancewithintheBioPharmaindustry.Overtime,thecompanyexpandedits expertisetocoverallphasesofresearch,development,andcommercialITsystems.

Seventeenyearsago,StratusGbecamethefirstcompanytoimplementtheSalesforce.complatformwithin abiotechcompany.Thismoveenabledthecompanytoleveragetheplatform’slowcost,rapid deployment,andhighuseracceptanceinvariouswaysforitsclients.Sincethen,StratusGhasgrownto representhundredsofclientsacrossthecommercialbiotech,pharmaceutical,andlifesciencessectors.

Buildingon17yearsofexperienceandadiverseprojectportfolio,StratusGdevelopedBioTechForce,a bestpractice-configuredapplicationbuiltontheSalesforce.complatform.Thisapplicationaimstoprovide tailoredsolutionsforthespecificneedsofclientsinthebiotechindustry.

Cover Story

Website Industry

Founded Specialties Company size

1996 Customer Relationship Management (CRM), Document Management, ERP, Quality Systems, Business Process Automation, Quality Management, Quality & IT Audits, Workow Enhancements, Medical Information Kol development, Salesforce.com, BiotechForce, Commercial Systems, Immunotherapy, Chain of Identity/Custody, and Compliance

EarlyChallengesinBiotech

“In the early stages of introducing Salesforce to the biotech industry, there were many challenges that needed to be addressed.”

Initially,therewasskepticismsurroundingcloudtechnology. Biotechcompanieswerehesitanttoadoptcloudsolutionsdueto concernsaboutdatasecurity,compliance,andreliability. ConvincingthemtoswitchtoSalesforce,acloud-basedplatform, requiredconsiderableeffort.AsStratusGdemonstratedthebenefits ofthecloud,opportunitiesbegantoemerge.Thecompanyutilized itsextensiveITsupportsystemexperiencetoassistbiotechsintheir approvaljourney,focusingonlater-stagesystems.

EfficiencyMeetsInnovation

StratusGspecializesinofferinginnovativeproductstostreamline biotechcompanies.Oneofitskeyofferings,BioTechForce,isa comprehensivesolutionaimedattransitioningcustomerstoa simplifiedandcost-effectiveversionofSalesforce.Thisplatformis user-friendlyandeasytolaunch,ensuringquickutilizationofits capabilities.

BioTechForcedifferentiatesitselfinthemarket byfocusingonefficiencyincost,speed, flexibility,anduserexperience.Withextensive experienceinresearch,development,and commercializationphases,StratusGunderstands thecompleteflowofdatafrominceptionto commercialization.Itacknowledgesthatdata oftencomesfromvarioussystems,suchasdata warehouses,ERPsystems,eQMS,clinicaltrial managementsystems,orevenhome-grown solutionslikeExcelspreadsheets.

InamarketdominatedbyVeevaandSalesforce, BioTechForceprovidesanappealingalternative. WhileVeevaoriginatedasaSalesforcepartner beforedevelopingitsCRManddatabasetools,it lackssupportforthelatestSalesforceLightning version.Itisalsoconsideredmoreexpensiveand outdatedbymany.Incontrast,BioTechForceis builtontheLightningplatform,offeringa contemporaryinterfaceatalowercostwith increasedflexibility

Withover15yearsofexperienceintegrating Salesforce.comintheregulatedbiotech industry,StratusGhassuccessfullyexecuted numerousprojects.Thisexpertiseenables StratusGtoimplementdata-drivensolutions thatmaximizedigitalpotentialandsavetime andcoststhroughadvancedworkflows. BioTechForcealsoincludessalesautomation functionstailoredforbiopharmacustomers withmorecapabilitiesthanSalesforceLife ScienceCloud.

BioTechForcesupportscrucialdepartments withinbiotechorganizations,including MedicalScienceLiaison(MSL,KeyOpinion Leaderdevelopment,automatedmedical informationrequests,reimbursements,logistics tracking,contractmilestones,andgovernment affairs.IteffectivelymanagescomplexGroup PurchasingOrganization(GPO)guidelinesand navigatesintricatebenefitsverificationand payerprocesses,allessentialfor commercializationsuccess.

DecadesofDedication

StratusGexperiencedasignificantturningpointwhenit implementedBioTechForceforseveralclients.The resultingend-usersatisfactiongeneratedconsiderable wordofmouthwithintheindustry Thebiotech communityiscloselyconnected,andasaresult,other leadersbegantoreachout,allowingStratusGtoexpand itsfootprintacrossvariouscompanies.Fromthat moment,thecompany'sgrowthtrajectorytrulybeganto accelerate.

ThekeytoStratusG’slong-standingsuccessliesinthe trustithasbuiltwithitscustomers.Clientsconsistently relyonStratusGduetoitstrackrecordofdelivering projectsontime,withinbudget,andaccordingtoscope. Thistrustiscultivatedthroughthecompany’sextensive experienceandadherencetoindustrybestpractices.As aresult,clientsincreasinglyassigngreater responsibilitiestoStratusG,deepeningthepartnership overtime.Equallyimportant,StratusGplaysacrucial roleinhelpingclientsavoidcostlymistakesthroughout theircommercialjourneys,withmanyclientsrelyingon theirexpertiseforovertwodecades.

FromStairstoSummits

In the early stages of introducing Salesforce to the biotech industry, there were many challenges that needed to be addressed.”

“Put some pain in your life. Struggle is good. Take the stairs, climb a mountain, get out of your comfort zone, and you will be better off for it.”—quotesJary

Jaryhasaccumulatedover26yearsofexperienceinthe biotechindustry Throughouthiscareer,hehas developedadeepunderstandingofthestrategic considerationsthatclientsshouldtakeintoaccount. Jaryhasastrongnetworkofcreativeandtalented individualsinvariousdepartmentsandstages,whichis crucialforguidingclientstowardPDUFAorBLA approval.

Foresight,planning,optimizingsystems,compliance, andburnrateareessentialforsuccess.AtStratusG, manyteammembershavebeenwiththecompanyfor morethanadecade,withsomebeingtheresinceits founding.Thislong-standingtenurecreatesacultureof trustandcollaboration,enablingtheteamtoeffectively addresscomplexchallenges.Jaryfindsitfulfillingand excitingtoworkwithateamthatnotonlyenjoysbut alsotrustseachother,especiallyindifficultsituations.

A City Built on Beliefs, Art, History, and Rich Culture

Vilnius, the capital of Lithuania, is one of the oldest cities in northern Europe. Did you know that it is considered the second most populous city in the Baltic States? It is known for its architectural masterpiece and is regarded as one of Europe’s largest and best-preserved old towns. When you visit this city, you will enjoy the scenic landscape and rivers that might relieve you from your daily chaos. These are some of the reasons that make this city a tourism asset, and a trip to this city is worth giving a shot.

In this article, you will get a glimpse of this city, its rich culture, heritage, food, and much more that might entice you to visit this artistic city.

Things You Should Not Miss Doing

Take in the Views of this Old Town from a Hot Air Balloon.

This activity, especially in the evening during the warmer months, can give you a unique experience in the hot air balloon. It is a soothing ride of 1 hour in the sky, you’ll enjoy the undeniable beauty of UNESCO of this Old Town. The ride will give you a top view of the historical buildings, streets, rivers, and colorful streets.

Self-Guided Kayaking on Žeimena River

Žeimena River is located near the border of the Švenčionys and Vilnius districts. It is known as one of the cleanest rivers in Lithuania, as it ows through Sand Dunes, making it the best choice for Kayaking. Swimmers can bask in this activity with the help of a rented kayak. It’s a relaxing, easy, and chilled ride. You will encounter pine trees, cozy furnished stops, and a few villages on your way.

Biking Vilnius on a Scooter

You can tour this city on an electric scooter with a local guide. If you want to have some fun activities but have less time, this is the best activity for traveling to UNESCO’s listed Old Town. On the way, you will explore the main streets, rivers, bridges, and some panoramic spots of this city. Historical landmarks, awless architecture, and artistic streets & buildings are some things that you can notice while you are riding.

Experience the Joy of Flea Markets.

Vilnius has many ea markets where you can nd beautiful handcrafts, antiques, vintage clothing, rare collectibles, and Soviet-era memorabilia. You can interact with these local vendors and buy unique jewelry that reects its history and vibrant arts scene. In this market, you can also nd the best Lithuanian honey. It is a local specialty worth trying, which is infused with herbs and spices. Kalvarijų Market is a well-known place if you are looking for herbs & spices, spices like dill and caraway seeds, other spices like juniper Berries, paprika, thyme, and allspice (a mix of different spices used in both sweet and savory dishes) is something that you can expect from this market.

Make Sure to Visit these Places

Thiscityisablendofhistoryandmodernity.Asyouwalkonthestreetsofthiscity,youwillencountersomeofthemost visitedplaces,museums,viewpoints,churches,andpilgrimagesrecommendedbybelovedlocalsandvisitors.

Discover some of the most loved places by the locals.

Ÿ GlassQuarter

TheGlassQuarterisoneoftheoldestplaceshiddenamongthebigstreetsofVilnius.Itissurroundedbyjewelers,local artists,craftandworkshops,cozyrestaurants,theheadquartersofthechamberorchestra,artgalleries,andtheStikliaiHotel.

Ÿ TheGediminasTower

Ifyouwanttoadmirethesunsetandspectacularviewoftheentirecity,youareattherightplace.Thistowerhasthreefloors andthefirstfloorexhibitsjewelryandmilitaryartifacts.Thesecondfloorcontainsaninteractiveexhibition,whichgivesyou theexperienceofhistoriceventsthathavetakenplaceinthecountry.Onthethirdfloor,visitorscangetaglimpseofoneof themostmemorablehistoricalevents:‘Thebiganti-Sovietdemonstrations’.ThiseventtookplaceinAugust1989.

Ÿ Užupis

ItisthesmallestandmostvibrantdistrictinVilnius.ItisseparatedfromtheOldTownbytheVilnelėRiver Youcanmake yourwayunderUžupisBridge.Thisplaceisfamousforitsopen-airsculpturesandinstallations,whichareconstantly changing.Youwillgettosee‘theAngelofUžupis’inthisplace,whichwassuggestedbythe‘DalaiLama’duringoneofhis visitstothecity.

Explore these Famous Museums that You can’t Afford to Miss

• AutoMuseum

Theautomuseumhasover100cars,fromitsfirstmotorvehiclestomodernsupercars. Youwilluncovertheworld-classhistoricalcarmuseuminthelegendaryVilniusTaxi Park.Thismuseumrepresentstheevolutionofcars.

• RailwayMuseum

TheRailwayMuseumwasestablishedin1966.Twelveexhibitsarespreadoverthe 7,100m2open-airexhibitionarea.Thismuseumdisplaysroadvehicles,wagons,trains, locomotives,awatersteampump,awagonheatingboiler,anoldroadworkerhammer, andoldscales.Itissituatedonthesecondfloorandisdividedintothreehalls.Thefirst hallrepresentsinformation(exhibition),thesecondoneisforcultural(exhibitionsand events),andthethirdonehaseducationalmodels.

• Vilnil.MuseumofIllusions

Vilnil.MuseumofIllusionsisa600m2spacemuseumwherephysicsandopticsare displayedtogetherwithmysteriousartworksandclassicalriddles.Theresearchersof thismuseumareoftenresearchingtheworldofscienceandart.Theyareconstantly lookingfornewartisticsolutions.Moreover,ithasbeencomplimentedforopeningthe exclusive2DCafe.Theseinterestingillusionswillmakeyoucuriousandbringsmilesto yourface.

Churches and Pilgrimages that One Must

Experience

VilniusCathedral(CathedralBasilicaof St.StanislausandSt.Vladislav)

VilniusCathedralChurchislocatedin CathedralSquareandisconsideredtobethe mostworshipedandsignificantsitein Lithuanianhistory.Itisamajorarchitectural landmarkandattractsnumerousvisitorsdue toitsbeautifulexteriorandinteriorstyles.

Thischurchisoneofthemosticoniclandmarksin thiscity,Lithuania.Thischurchwasbuiltwiththe helpofvariouscraftsmenandartistswhoseuniqueart hasmadethischurchsosignificant.GothicBrickwork isusedtoconstructtheexteriorofthischurchandis recognizedasakeyfeatureforthesame.Thechurch hasgonethroughvariousrestorationstomaintainits uniquearchitecturalfeatures.

ThischurchisknownforitsBaroquearchitecture, opulentinterior,andhistoricalsignificance.Thischurch wasbuiltinthelate1700sandisamajorattractionfor touristsduetoitsBaroquearchitectureandlavish interior.Severalreligiousceremoniesandregular servicesarehostedhere.

Wehopetheserecommendationshavegivenyouvaluableinsightsandguidanceforyourupcomingtriporifyouare currentlyinthecity

St.Anne’sChurch
St.PeterandSt.Paul’sChurch

Top Recommended Local Dishes with the Restaurants

Cepelinai (Zeppelins)

This dish is typically made of large potato dumplings. It is lled with meat, cheese, and mushrooms. They are served with sour cream and bacon bits. It is loved so much by the people there that it is cooked at least once a month.

Best Place to have: Etno Dvaras

Šaltibarščiai (Cold Beet Soup)

Who would not love a cold beet soup on a warm day? It is recognized as the world’s most aesthetic cold soup. This soup is bright pink, as it gets the natural color of the beet. Three more ingredients like ker cucumbers, and dill are added to it which makes it incredibly tasty. Finally, it’s garnished with boiled eggs and served with boiled potato.

Best place to have: Restaurant Lokys Kibinai

Turkic Karaites are one such minority group who have invented Kibinai. It is a traditional dish of these people living in Trakai. One can enjoy a Kibinai piece by traveling from Vilnius to Trakai. The pastries are lled with mutton, beef, or vegetables. It is the perfect evening snack that is available in any Trakai café.

Best place to have: Senoji Kibinine

Bulviniai Blynai (Potato Pancakes)

Pancakes! Who doesn’t enjoy them, whether they be salty or sweet? This crispy potato pancake is enjoyed by the young and old. You can relish it with sour cream or mushroom sauce.

Best place to have: Gusto Blynine

Sakotis

Sakotis is a delicious dessert you can try after your meal. This dish is made with butter, 100 eggs, sugar, and a secret ingredient. It’s usually cooked for weddings and parties. It is also called tree cake and is generally served with coffee. You might get one type of it at Sudovia and another at Druskininkai. This dish will satisfy your sweet cravings

Best place to have: Coffee 1

Vilniusisadevelopedcityandisknownastheeconomicheart ofLithuania.Thiscitycovers⅓ofthepopulationof Lithuania’scountry Theincomeisconsiderablyhigh,andthe averagecostoflivingperpersoninthecityisaround500to 1200EUR.

Itgeneratesaround42.4%ofthenationalGDP.Theeconomy ofthiscitycontinuestogrow.Themanufacturingsector constitutesthebiggestpartofGDPinLithuania.Many manufacturingindustriesarepresentinVilnius.

Asweknow,thetechsectorhasevolvedalotafterCOVID-19, andthetechindustriesarerapidlygrowinginLithuania.

Higher Education for International Students and Job Opportunities

IfyouarenewandlookingforajobinVilnius,thereare severalopportunities.Ifyouaretech-savvy,youcanworkasa UI/UXdesigner,softwaredeveloper,datascientist,and informationsecurityanalyst.YoucanalsoworkasanHR, lawyer,projectmanager,marketresearcher,andmuchmore.

Studentscanearnandlearnbyattendingcareerfairsand mentorshipprogramslike‘BeFriend’and‘LandaJobin Vilnius’.Thesehelpstudentswithjobopportunitiesinvarious industries.Thiscityprovidesqualityeducationtostudents, excitingnightlife,lowrents,andattractivediscounts.

Interesting Facts about the City

• Kernavė, Trakai, and Kaunas were the rst three capitals before Vilnius became the capital of Lithuania.

• The Vilnius TV Tower’s height is 326.5 meters and is the tallest building in Lithuania. It symbolizes the country’s Soviet past and its journey towards Independence.

• The climate of this city is cool and markedly seasonal. Generally, tourists prefer to travel to this city during the warmer spring and summer.

• In 2009, this city was declared the ‘European Capital of Culture’ due to its nightlife.

• Lithuania is ranked 19th globally but has secured a top spot in under-30 rankings in the World’s Happiest Place to Live category.

• During Christmas, this city turns itself into a Winter Wonderland. Various activities like ice skating, traditional market stalls, and festive performances are held.

• ‘Gate of Dawn’ is the most famous pilgrimage and a tourist attraction.

• This city is recognized as an attractive destination for foreign direct investment (FDI).

The localities here are friendly and welcoming. You can roam this city by foot, bike, or whatever makes you feel comfortable. This city is a blend of old and new, so if you want to enjoy the lively nightlife and cultural fests, visit the historical buildings, or indulge yourself in tasty food, you have it all!

TOP 11

Road Trip Ideas Around The World to Inspire Your Next Adventure

In today's fast-moving world, the stress of work could make you frustrated. To lessen the stress and frustration, vacations are the perfect solution! And spontaneous road trips with your loved ones can be the perfect getaway to relax and unwind. In this article, we will share 11 road trip ideas for you to choose for the much needed escape for a weekend and enjoy the beauty and calmness of nature.

TOP 11 ROAD TRIP IDEAS FOR THE ADVENTURER INSIDE YOU

Atlantic Road, Norway Molde to the Gjemnessundbrua Suspension Bridge

ExploringNorway'sextensiveroadways,whicharefilledwith bridges,tunnels,andferries,isonewaytoroaminthismighty landscape.Ithasthehighesticypeaks,deepicyfjords,andlakesfull ofglaciers.TheAtlanticRoadisthemostbeautifulroadtogoonthe trip.ThisroadcoverstheCityofMouldeandtheislandofAveroy, givingussomeofthemostspectacularviews.Sothiscouldbeyour destinationamongour11niceroadtripideas.

The Japanese Alps Kyoto to Tokyo

ToaccessJapan'sbest-kept-secrets,youhavetotravelthecountrybycar.TakethelongroadfromKyototoTokyo.Goto Kanazawa,andtheroutewillleadyoutowardstheJapaneseAlps.whereyoucouldbatheinonsen“hotsprings.”After navigatingyourwaythroughsomehills,theroutewilltakeyoutosomehistoricsitesliketheSamuraicityofMatsumoto. Aftersometime,itwilltakeyoutoTokyo,yourfinaldestination.Thiscouldbeoneoftheroadtripideasforyoutoopt.

The Panorama Route, South Africa Hoedspruit to Pilgrim's Rest

HeadingtoSouthAfrica’sDrakensberg Escarpmentwillleadyoutofruitfields, gold-rushsites,cascadingwaterfalls, andwildlifereserves.Onceyouget overthepeakoftheDrakensberg Escarpment,youwillseethrough ‘God’sWindow',theviewsoverthe BlydeRiverCanyon,thefamous KrugerNationalPark,andthe LemboboMountainsonSouthAfrica’s border.Youhaveabigchanceof encounteringthebigfiveintheKruger NationalPark,justanhour'sdrivefrom theendpointinPilgrim’sRest.You couldchoosethisideafortheroadtrip, amongourroadtripideas.

The Great Ocean Road, Australia Melbourne to the 12 Apostles

TheGreatOceanRoadofficiallystartsatthebeachtownofTorquay,andfromhere, itgoescloselywiththeVictorianCoastline,allthewayalongwiththegroupof limestonestackscalledthe12Apostles.Althoughtheweatherisgradually decreasingthenumberofstacks,theroadisstillapopularsightseeingtripfrom Melbourne.Beforecomingback,youshouldvisitCapeOtwayforthedenseforests oftheOtwayNationalPark.Thiscouldbeoneoftheroadtripideasyoucouldtake.

The North Coast 500, Scotland Inverness to Scotland's Coastline

OneofthebesttripstheUnited KingdomoffersistheNorthCoast 500.Asthe500inthename suggests,thereisa500-mileroute thatloopsitswayaround Scotland'srawcoastline.This routehaseverythingfromwhite sandybeachestomountainsto fishingvillages.Headingnorth fromInverness,theroutetakesin theBlackIsle,EasterRoss,and Caithnessaroundthetopofthe BritishIsles,includingthemost northerlypoint,JohnO'Groats. Afterthat,therouteheadsback downthewesterncoastandsouth throughSutherland,WesterRoss, andbacktoInverness.

Leh Ladakh Road Trip, India Leh-Ladakh

Whenyouthinkaboutbeautifulpanoramasand dramaticlandscapes,onlyLeh,Ladakhcomesto mind.Thisisanalmosthiddenlandscapein Kashmir,whichisnoteasytogetto,especially whenyou'redriving.Butthatistherealkickof theroadtrip.Youwillfeeleverydangerinyour heartandseerealIndiaalongtheway Youwill seetinyvillages,friendlylocals,andstunning scenery,whichwillmakethistripmemorablefor you.Thiscouldbetheoneforyouamongour roadtripideas.

The Dempster Highway to the Arctic Ocean, Canada Dawson City to Northwest Territories

Trulyrawandundiscovered,thisoverland expeditioncrossestundralandscapes,Boreal forests,andmountainrangesenroutetothe ArcticSea.Theroadhereisunpavedandfullof gravel,whichcouldburstyourtire,sokeepa spare.Onthistrip,youwouldmeetindigenous communitieslikeTsiigehtchic.Ifyou'retraveling inAugust,youcouldwatchCanoeracesand listentothetraditionalmusicofTsiigehtchic.You couldputupyourtentattheHappyValley TerritorialPark,facingtheMackenzieRiver

Blue Ridge Parkway, USA

Afton to Cherokee

ThreehourssouthwardspastWashingtonD.C. liesthemostbeautifulscenicbywaythatcarves itswaythroughthelushmountainousforestsof VirginiaandNorthCarolina.It'snamedtheBlue RidgeParkwaybecausethesurrounding mountainshaveabluishcolorwhenseenfroma distance.Youcoulddrivethereanytimeofthe year,butitismostbeautifulinautumn.In autumn,theforeststurnintoiridescentshadesof brown,orange,andred.Thiscouldbeyourone destinationfromourroadtripideas.

Great St Bernard Pass Road trip, Italy Turin, Italy to Montreux, Switzerland

Itisaniconicplacebecausethe openingsceneoftheclassic filmItalianJob,starring MichaelCaine,wasshothere. Thefilmopenswith LamborginiMuriagoing throughtheGreatStBernard Pass,whichisstillthesameif youignoresomesafety improvements.Thisscenic roadwayhasablendofsharp drops,hairpinbends,and tunnels,addedtothat,the startingpointisthecharming ItaliancityofTurin.Thisroad tripfinishesupontheshoresof LakeGenevainthejazztown ofMontreux.

These are the 11 road trip ideas for you to pick from and escape to the majestic mountains or nature. On these road trips, you could meet new people and make new friends. You also have to be careful about certain things in these journeys, such as rockfalls and tire bursting, so drive carefully, and keep spare instruments with you.

Wayanad Ghat Road, India Kozhikode to Wayanad

WayanadGhatRoadinIndiahasverybeautiful sceneryandadiversityofspeciesofanimals.The roadcrossesthelushforestsoftheWesternghats, waterfalls,mistymountains,andvasttree plantations.TheThamarasammyChurammountain passis800mabovesealevel,anditisworth stoppingtoexploresceneryorhikingtoexplore waterfallsandtrails.Justlookoutforwildelephants whostrollontheroadssometimes.Thiscouldbe youronedestinationamongourroadtripideas.

Southern

Utah National Park Circuit, USA Dead Horse Point to Zion National Park

Inthisarea,redpillarsofrocksstoodmajesticallyfrom theearth.Thisroutedoesn'tofficiallyhaveaname,but itamalgamatesmanyroutes.Eachroadherewillshow youanawe-inspiringview,ReminiscentofHollywood Westerns,settingofffromDeadHorsePointnear Moab,theroutetakesintheCanyonlandsNational Park,GrandStaircase-EscalanteNationalMonument, CapitolReefNationalPark,andBryceCanyonbefore finishingintheenchantingZionNationalPark,nearly 500mileslater.

SAMSUNG’S SAMSUNG’S

I N T R O D U C T I O N

Did you know that Samsung’s business empire stretched across the world for its technology and its construction sector has built the tallest building in the world, the famous “Burj Khalifa”. Samsung is a South Korean company, mainly recognized as an electronics producer, actually started as a grocery trading store. Through this case study, we will learn about the company’s history, growth and challenges throughout the years.

AMSUNG’S AMSUNG’S

Inspiring Journey From GROCERY TO

The Early Days Of SAMSUNG

Samsung used to trade noodles and other goods produced in and around the city and export them to China and its Provinces. The company expanded its business into textiles after the Korean War and opened the largest woolen mill in Korea. It decided to focus on industrialization to redevelop the country after the war. The company beneted from 3 new protectionist laws by the Korean government. These laws shield the company from competition and provide easy nance. In the latter part of 1950, it purchased three of Korea's largest commercial banks, an insurance company and a rm. In the 1960's it acquired an Oil renery, a nylon company, and a departmental store.

In the 1970s, the company grew its interest in textile manufacturing, including processes that covered all the production from raw materials to end products. During the same period, branches of Samsung, like Samsung Heavy Industries, Samsung Shipbuilding, and Samsung Precision Company, were entrenched. It also invested heavily in the chemical and petrochemical industries.

SLee Byung-Chull belonged to a huge landowning family in the Uiryeong Region. He moved to Daegu and founded Samsung Sangoe. When the organization succeeded, he moved his head ofce to Seoul. Initially, Lee founded a trucking and real estate business in Daegu on 1st March 1938. By 1945, The company was so well established that it could transport goods to Korea and other countries. With the conquest of Seoul by North Korea, he was forced to leave Seoul and relocate his business to Busan. The next year turned out to be benecial for him as the US army demanded massive equipment. Overall, the one and half years seemed quite benecial for his Trading Company. Lee founded an association named “The Federation of Korean Industries” for cultural purposes. He also established “The Samsung Cultural Foundation” and promoted programs that enriched Korean culture.

Key Strategic Decisions

TheGrowthinthe20thCentury

Thecompanyopenedadevelopment CentreinWarsaw,Polandin2000.It startedwithSet-TopBoxtechnology beforemovingtoTVandCellPhones.In thefirsttrimesterof2012,Samsung ElectronicssurpassedNokiatobecome theworld'slargestcellphonecreator.It gotU.S.Patentsfromother organizationslikeIBM,Google,Sony, Microsoft,andApple.

BusinessStrategy

Samsunghasapplied“GreatBusiness Strategies”overtheyears.Awhileago thecompanywasn'tasfamousasitis now,butithasadvancedinsuchashort periodthatitisnowcompetingwith Apple.Inc.Itsgrowthissosignificant thatithasmadethecompanythemost profitabletechcompanyand7thmost significantbrand.Theeffectivemarketing strategychangedacost-drivensystemto reformitsstructuretoapowerproducer.

One of the company’s core strategies has been vertical integration, where the company manufactures a signicant portion of its components. This includes semiconductors, displays (LCDs and OLEDs), and batteries. By controlling these critical components internally, it ensures quality control, increases self-dependency, and maintains competitive pricing.

The company has set up manufacturing facilities and established strong distribution networks worldwide. It has adopted an aggressive international expansion strategy. This global footprint not only helped market penetration but also diversied risk across various regions and economies.

The company invested in marketing and brand-building efforts to establish itself as a global leader in technology and innovation. It is now synonymous with quality, reliability, and cutting-edge technology, which drives consumer trust and brand loyalty across diverse product categories.

Challenges Faced

Despiteitsremarkablesuccess,thecompanyhasencounteredseveralchallengesalongtheway:

LegalandEthicalIssues:Itfacedlegalchallenges,includingpatentdisputeswithcompetitors likeApple,allegationsofcorporategovernanceissues,andscandalsinvolvingtopexecutives. Theselegalbattleshave,attimes,damageditsreputationandresultedinfinancialcasualties.

MarketSaturationandIntenseCompetition:Theconsumerelectronicsmarket,particularly smartphonesandtelevisions,ishighlycompetitivewiththinprofitmargins.Itfacesconstant pressurefromcompetitorslikeApple,Huawei,andXiaomi,necessitatingcontinuousinnovation anddifferentiationtomaintainmarketleadership.

BrandDeformity:In2016somesmartphonesreporteddeformitycausingextremeheatand resultinginflamesandblasts.Itreviewedthereportedsmartphonesandfoundoutthattheyhad faultybatteries.Thecompanyreplacedthereviewedphones.Lateritwasfoundthatallthe SamsungGalaxyNote7hadthesameproblem.Sothecompanyrecalledallthephonesand foreverendeditsproductiononthesameday.

Impact on

GLOBAL MARKETS

The company's inuence on global markets is profound and multifaceted:

Technological Advancement:

The company's continuous pursuit of innovation has set industry benchmarks in consumer electronics, semiconductors, and display technologies. Its advancements in mobile phone technology, such as foldable screens and 5G connectivity, have pushed the boundaries of what is possible in consumer electronics.

Economic Contribution:

The company's continuous pursuit of innovation has set industry benchmarks in consumer electronics, semiconductors, and display technologies. Its advancements in mobile phone technology, such as foldable screens and 5G connectivity, have pushed the boundaries of what is possible in consumer electronics.

Supply Chain Dominance:

C O N C L U S I O N

It's position as a leading supplier of semiconductors (especially memory chips) gives it considerable inuence over global supply chains in technology. Fluctuations in the company's production output can have ripple effects across industries dependent on these critical components.

Samsung's evolution from a local trading company to a global powerhouse exemplies strategic foresight and innovation. The company's commitment to vertical integration, global expansion, and continuous innovation has enabled it to overcome numerous challenges and maintain its leadership position in diverse sectors. Its strong brand equity, robust R&D capabilities, and diversied business portfolio position keep the company well to continue shaping the future of technology and maintaining its pivotal role in global markets.

How to Run a Health Awareness Campaign?

Many of us always pray to God to give us a healthy life. In my teenage years, I didn’t understand this prayer. However, with growing age, I understood the importance of health. An unhealthy person goes through the pain of ailment. They depend on others whereas a healthy person is more active and productive.

We are living in a fast-paced life in which everyone is stressed out. Environmental pollution, stress, and the agony of life have resulted in the formation of many ailments. A few years back old people were more prone to disease but at present, we nd many young people suffering from many diseases such as anxiety, depression, blood pressure, sugar, and many more. What is the solution to save our new generation from these ailments? The answer is running a health awareness campaign.

If you are working in an NGO and you want to create awareness about health campaigns in your country then you can run the campaign without any communication barriers. However, the problem comes when you want to run a healthcare awareness campaign in different countries. Worry not. You can solve the problem of the communication barrier by taking assistance from healthcare translation services.

Objective of the Health Campaign

You must have seen health campaigns that are tailored to specic diseases. For example, the month of October is dedicated to create awareness regarding breast cancer. Different health campaigns are run to create awareness for different diseases. However, the objective of every campaign is to improve public health.

AwarenesstoAction

Thebestpartofrunningthehealth awarenesscampaignisthatitthrows completelightonspecificdiseaseslike heartattacksandmanyothers.Inthese campaigns,peoplearetoldhowthey cansavethemselvesfromheartdisease bymodifyingtheirlifestyle.In developedcountries,peopleare literate.Moreover,theyenjoystate-ofthe-arthealthcareservices.Therefore, thenecessityofahealthcarecampaign ismoreindevelopingcountries.People livingindevelopingcountriescan understandwhatyouaretellingthemif youspeaktotheminthelanguagethat theyunderstand.

Healthcaretranslationservicesmake peopleunderstandtheseverityofheart diseaseintheirnativelanguage.These servicesalsoguidethemhowtheycan takeappropriateactionstosave themselvesandgetpropertreatment. However, togetimpeccable translationservices,onemusthirean experiencedMedicaltranslation agency.

ShapingHabitsforaHealthier Future

Theotherobjectiveofthehealth campaignistomakepeopleadopt healthierlifebehaviors.Thiscanbe eatinglotsofveggiesandfruitsand doingexerciseregularly Toshapethe behaviortowardsahealthylifestyle, healthpractitionersusedifferent persuasivetechniques.Forexample, theyshowapictureoftonguecancer forsmokers.Thiscreatesfearamong somepeopleandtheyquitsmoking.

MakingPreventionaPriority

Apartfromchangingbehaviors,health campaignspromotepreventive measuresfordifferentdiseasesand healthconditions.Thisincludesa

distincttypeofhealthvaccinationfor fluandcough.Moreover,using sunscreentopreventskincancerand manymore.WhenCOVID-19hitthe worldin2019,weobservedmasses goingforCovidvaccination.

Bytakingthesepreventivemeasures, peoplecanleadahealthylife.They canalsomitigatethespreadofany viraldisease.Ifyourhealthcareor pharmaceuticalcompanywantsto createawarenessaboutvaccinations thentheymusttakeassistancefrom anymedicaltranslationagency.They canprovidepeoplewithinformationin thelanguagethattheyunderstand.

AStep-by-StepGuidetoBuildinga HealthCampaign

Doyouwanttoplayyourroleinthe communitybyrunningahealth awarenesscampaign?Let’sfindoutthe stepstogetstarted.

IdentifytheSpecificBehaviorthat youwanttoaddress

Beforelaunchingyourhealthcare campaign,youmustdefineyourniche andthebehaviorofthepeoplethatyou wantthemtochange.Thisisthefirst stepinplanningthecampaign.For example,peoplefocusontheir physicalhealthandignoretheirmental health.Mentalhealthisasimportantas physicalhealth.Mostofpeopledon’t knowthattheyaresufferingfrom depressionandtheythinkonlymad peoplevisitpsychologists.Youcan changethisbehaviorofpeopleby runningahealthawarenesscampaign regardingdepression.

Research

Yourhealthcampaigncanbeeffective ifyouhavedoneextensiveresearch.It canhelpyouindiggingtherootcause

ofahealthproblem.Forinstance,if youwanttoaddressthehealthissueof depressioninyouththenyouhaveto researchthecausesthatareresponsible forthismentalailment.Thereasoncan beanytragedyinlife,unemployment, inflationdivorce,andmanyother socialissues.Youcantellinyour healthcampaigns,howtodealwith theseissuesandhowtoprevent depression.

Doyouknowthatyoucanalsocheck theimpactofthehealthcampaignand itsresults?Ifanyonecanleadahealthy andhappylifewiththeresultofyour healthcampaign.Itcanbeabig achievementforyou.

SelectYourTargetMarket

Youcanselectthetargetmarketbased onthehealthissuethatyouwantto address.Forexample,ifyouwantto addresstheuseofdrugsinyouththen yourtargetaudienceisadolescents.In suchcases,youcandevelopyour campaignmessageaccordingtothe agebracketofthepeople.Moreover,it shouldsharetheeffectivewaystoquit drugsandtoavoidtheirsideeffects.

WrappingUp

Sometimes,healthawareness campaignscanfeelliketheyneedto solveentireproblemsovernight. However,itisnotarealisticapproach. Evensmallshiftsinawarenessor behaviorcanmakeabigdifferencefor individualsandcommunities.

Thinkofitlikeclimbingamountain. Eachstep,eachconversation,eachtiny bitofknowledgesharedgetsyou closertothepeakofbetterhealthand well-being.Raisingawarenessand bringingchangeinthesocietyisa greatsuccess.

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