Most Inspiring Business Leaders To Watch Out For 2024

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Lay’s:

The Globally Loved Chips Brand with a Sustained Legacy

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The Impact Of PHARMACY OUTSOURCING On Patient Care And Safety

Most

INSPIRING Business Leaders

To Watch Out For 2024

RAJESH SABOO Founder & CEO I-Four Transformation Pvt Ltd

USING INTELLIGENT TECHNOLOGIES TO STREAMLINE BUSINESSES

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From Editor’s Desk

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oday's inspiring business leaders are more than executives; they are architects of tomorrow's leaders. Through visionary strategies, resilience, and a commitment to mentorship, these leaders shape not only successful enterprises but also the aspiring minds of the future. Their stories, lessons, and values act as blueprints for the next generation, fostering innovation, ethical leadership, and a drive for positive change.

In the boardroom and beyond, these inspiring figures are crafting a legacy that extends far beyond profit margins, influencing and molding the leaders who will navigate the complexities of tomorrow's business landscape.

Featuring for The Enterprise World’s this issue of Most Inspiring Business Leaders To Watch Out For 2024 are the stories of such inspiring leaders.

For the cover read aboutWith an experience that spans over three decades, Mr. Rajesh Saboo has been working in the information technology industry, catering to the needs of its various fields.

He has worked with India’s most reputed companies at various capacities. Future Group, Raymond Limited, Ashok Parimal Group, Aditya Birla Group, & Wadia Group, just to name a few. His last successful venture before ideas 4 Transformation took shape, was when he served as the Senior Vice President- IT Services of Future Group.

His area of focus lay in working as a Change Agent for the rapid stride of the group in Retail & Supply chain.

Rajesh’s contributions in the growth and innovations in his previous organizations has garnered him with numerous awards and accolades.

Having worked extensively in various corporates, Rajesh felt that the brands were not able to evaluate the usage of their network stores. These brands had no way to review if the store was offering the right mix that was attractive to the local demographics.

This led to the founding of ideas 4 Transformation, a company built to help SMART Retail and Managed IT Services for Retail & QSR.

Shalmali W.

Ofce No. 102, Bhakti Genesis, S. No. 245, H. No. 2B,Wakad Aundh Main Road, Pune. 411057

Follow Us On: For Editorial Concerns: editors@theentetpriseworld.com For Sales & Branding Enquiries: sales@theenterpriseworld.com For Subscription: info@theenterpriseworld.com Publisher The Enterprise World Creative Content Editor

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PR & Marketing Coordinator

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Priyanka N.

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Sankalp K.

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Narendra S.

Amanda V.

This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair.

We try to bring a perfect platform for business organization to showcase their valued products/ services.

Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World.

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With an experience that spans over three decades, Mr. Rajesh Saboo has been working in the information technology industry, catering to the needs of its various fields.

He has worked with India’s most reputed companies at various capacities. Future Group, Raymond Limited, Ashok Parimal Group, Aditya Birla Group, & Wadia Group, just to name a few. His last successful venture before ideas 4 Transformation took shape, was when he served as the Senior Vice President- IT Services of Future Group.

His area of focus lay in working as a Change Agent for the rapid stride of the group in Retail & Supply chain.

Rajesh’s contributions in the growth and innovations in his previous organizations has garnered him with numerous awards and accolades.

Having worked extensively in various corporates, Rajesh felt that the brands were not able to evaluate the usage of their network stores. These brands had no way to review if the store was offering the right mix that was attractive to the local demographics.

This led to the founding of ideas 4 Transformation, a company built to help SMART Retail and Managed IT Services for Retail & QSR.

LEADERS IN SPOTLIGHT

For the cover read about-

CONTENTS

12

Rajesh Saboo

upshot Everything You Need To Know Before Visiting SICILY IN ITALY!

22 Case Study

Lays The Globally Loved Chips Brand with a Sustained Legacy

The Impact Of PHARMACY OUTSOURCING On Patient Care And Safety

38 Article

32 blog

7 Types of Yogasana to Start Your Yoga Journey

48 Review

Clickup

56

# STORIES TOLD WITH A NEW PERSPECTIVE!

COVER STORY

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Demetrius Matthews Founder| Legacy Media, LLC

COVER STORY

RAJESH SABOO Using Intelligent Technologies To Streamline Businesses Founder & CEO

12 | January 2024

www.theenterpriseworld.com | 13

needs of its various fields.

L

Leadership and a strong business strategy are essential for the success of any global company. In today's highly competitive world, having a capable leader and a solid business plan is the best way to stay ahead of the competition. Good leaders guide their teams and organizations to overcome challenges when operating globally and make the most of the opportunities.

Among the values and qualities a leader should have, effective management of organizational and market changes is crucial. A leader must also strike the right balance between stability, innovation, and adaptability.

One such leader who embodies these values and is leading the charge in technology while inspiring future entrepreneurs is Rajesh Saboo, featured in The Enterprise World’s this issue of Most Inspiring Business Leaders To Watch Out For 2023.

A Visionary Leadership With an experience that spans over three decades, Mr. Rajesh Saboo has been working in the information technology industry, catering to the

14 | January 2024

He has worked with India’s most reputed companies at various capacities. Future Group, Raymond Limited, Ashok Parimal Group, Aditya Birla Group, & Wadia Group, just to name a few. His last successful venture before ideas 4 Transformation took shape, was when he served as the Senior Vice President- IT Services of Future Group.

has honed its expertise in IT services and retail solutions. The dedicated team employs a savvy approach to not only save money and accelerate processes but also to facilitate substantial growth for their clients.

The seasoned executive leadership team at i4T, with a wealth of experience in the retail sector, is deeply dedicated to ensuring the success of their client relationships.

His area of focus lay in working as a Change Agent for the rapid stride of the group in Retail & Supply chain.

“Working as an Executive sponsor in every relationship will fuel the growth story.”, adds Mr. Saboo.

Rajesh’s contributions in the growth and innovations in his previous organizations has garnered him with numerous awards and accolades.

“By combining i4T’s Retail, Technology & Services capabilities, and unparalleled understanding of the Indian consumer, we could create Retail Magic!"

Rajesh’s climb to the ladder of success lies in his deep-rooted values and strong work-ethics. Simplicity and speed are just two of the core values embedded in Rajesh’s leadership.

Having worked extensively in various corporates, Rajesh felt that the brands were not able to evaluate the usage of their network stores. These brands had no way to review if the store was offering the right mix that was attractive to the local demographics.

This led to the founding of ideas 4 Transformation, a company built to help SMART Retail and Managed IT Services for Retail & QSR. ideas 4 Transformation – A Flexible Technology Partner ideas 4 Transformation is a highly adaptable technology company that excels in assisting various types of businesses, including those in retail, malls, and restaurants. They specialize in providing tailor-made IT services and clever solutions for retailers.

With a focus on the ever-evolving Indian market, Ideas 4 Transformation

Each service provided by the company is distinctive, primarily due to its customized approach, aimed at initiating, executing, and enabling the fulfillment of business requirements.

This philosophy is ingrained in the entire team's operations.

Their core belief is that in our constantly changing world, a basic set of services won't suffice to meet your company's requirements. This is what distinguishes them from the competition. i4T's team ensures that their combined services result in cutting-edge solutions that cater to customer demands and foster the development of enduring businesses.

Since its inception in 2016, the i4T team has established valuable connections with clients across India, leveraging their profound domain expertise. The company's services span across more than 1000 cities, and they maintain a local presence in over 70 cities. Additionally, the team has successfully provided training to over 500 individuals in India.

COVER STORY

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COVER STORY I4T’s Suite of Services Customized IT Managed Services for Retailers

swiftly addressed these issues, aligning their growth strategy accordingly.

Ÿ Serviceable Cities : 800+ Ÿ Multi Skilled Trained Engineers Ÿ Service Management : Through i4T Mobile App Ÿ 24*7 Support Window

Furthermore, they faced the challenge of selectively declining potential customers from their initial peer group. As a retail Ÿ Store, Office, Warehouse (Retail solutions provider, i4T prioritizes depth over April 2022 IT)Application Monitoring And breadth, opting to focus on a select few Support clients rather than a multitude. Ÿ Technical Service Desk & Remote Ÿ Focus on Vision 2025 Support “This is nice problem to have but to be dealt Ÿ Reorganization for Mission 2025 Ÿ Store & Warehouse Network with very carefully without offending; that’s Ÿ Launch of Remote Support Monitoring And Management a challenge because, with the exposure to Services Ÿ Retail POS Application Migration the CXO Group in my previous tenure, I Ÿ Consolidating the Solutions and & Roll Out need to keep everybody happy but at the Services Ÿ New Store Opening : Procurement same time don’t serve everyone and spoil Ÿ Focus on Customer Driven & Services the quality of services.”, adds Mr. Saboo.

Solutions Ÿ Asset Life Cycle Management Ÿ Focus on Value added Services “We are typical not vendors who will come Ÿ Increase City Presence: Own Solutions and Services for Retails and sell what they want to sell. We try to Created a leadership position in understand the problem of CXO community.

Retail - QSR (IT infrastructure & That’s our aim which we are trying to services) Ÿ People Counting Solutions Using achieve.”

Footfall Device March 2021 Milestones Along the Way Ÿ Retail POS Solutions Ÿ Inventory Audit: Fixed Asset & Starting small and growing to this extent Merchandise Ÿ Onboarded New Services with takes a lot of bravery and sticking to the Ÿ Self-Ordering Kiosks New Customers plan. Mr. Rajesh and his team have made it Ÿ EAS Solutions: AM & RF Ÿ Partnered for POS Migration – LS happen, even with many challenges to Ÿ In Store Video Analytics Using Retail & Microsoft 365 overcome. Such an impressive journey CCTV & AI Device Ÿ Project Services for Pantloon & deserves to be celebrated at every important SapphireFoods(KFC & Pizza Hut) point. Here are a few key moments from the Ÿ New Solutions – In Store Video Challenging the Challenges company's history.

Analytics initiated Every successful venture has its ups Ÿ Diversified IT Manged Services March 2023 and downs. into Fashion Retailers – Shopper “The road for i4T was also the one Stop filled with hurdles and achievements, Ÿ People Happiness Driven Culture Ÿ Strengthened IMS support to but one thing that remained consistent Ÿ Customer base consolidation and spread 2000+ Stores more Services was our unwavering spirit and the Ÿ Support Base in 100+ Cities Ÿ Expanding & Strengthening New aim to provide the best to our Ÿ Team expanded 100+ Dedicated Services clients.”, says Rajesh Saboo. engineers Ÿ Partner Eco System Consolidation Much like any other business, i4T April 2020 Ÿ PMO driven New Services encountered its fair share of Ÿ New Home for i4T Corporate challenges. Initially, they grappled Ÿ Expansion to NCR & Bengaluru with Ÿ Back end Process Improvements , with the task of not only attracting principal Support Office launch of Mobile App- DISHA for top-tier talent but also retaining them Engineers to deliver exceptional services.

PAN India Presence Ÿ On-boarded New Services Another crucial hurdle was the Devyani International- NSO , meticulous management of cash flow. Ÿ Trained Team Members : 450+ Server Migration , KDS & CDS However, the adept executive team Ÿ Local Presence Cities : 70+ Installation

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Ÿ Completed Metro Brands Footfall installation in 450 Stores Ÿ People Counting Solutions extended to new Customers – Dalmia Bharat & Columbia Sportswear

Smart Retail Solution – People Counting and deployed in 500 Stores April 2018

Ÿ Yearly Performance Awards at Engineer Level Ÿ October 2018 Ÿ Solution Expansion Ÿ Burger King Extended IMS services to New Stores. Future Group added EAS & RFID Solutions. Ÿ People Counting Solutions

Ÿ Addition of Global partner’s and solutions Ÿ AIRSEC for EAS Ÿ FotfallCam for People Counting Ÿ HP for End Computing Solutions Ÿ March 2018 Ÿ Customers: 5+ Corporates having diversified Biz Ÿ Prospects: Very healthy- 15+ Ÿ People: Team of 30+ Strong Experienced and Youth Ÿ Global Partnership Ÿ Solutions Portfolio Re-Defined

July 2018

December 2017

March 2019

July 2017 Ÿ Signed Burger King for PAN India IMS. Ÿ Future Group on boarded for Barcode solution. Ÿ Added 15 new employees. Ÿ Added 10 new partners April 2017 Ÿ Ÿ Ÿ Ÿ Ÿ

Partnership alliance with Point Mobile Check Point Zebra On boarded “FUTURE GROUP” for IoT solution

March 2017 Ÿ On boarded Murugappa Group for Trace & Track (CUMI) Ÿ On boarded Metro Brands for

18 | January 2024

Ÿ Launched Mobile app R-Live for Delivery, Sales Inventory Ÿ Added New Customer for Projects

Ÿ Team of 10 employee’s part of i4T Family

COVER STORY Ÿ On boarded another customer as a Project. Ÿ Soft Skills Training Session: Eminent Industry Speaker conducted a highly thoughtprovoking training session on the 7 Habits of Highly Effective People for the engineers of our team across PAN INDIA. January 2017 Ÿ On boarded 1st customer Burger King for IMS Ÿ On boarded our 1st partner. Ÿ Retail Solutions Portfolio & Partners identified Ÿ Team i4T welcomed the year 2017 with Team building games & celebrations

Presently, most organizations opt for various paid services that typically involve a company conducting research, dispatching personnel to collect sample data, and subsequently, through data extrapolation and analysis, formulating predictive trends for the near future market outlook.

In contrast to this prevailing approach, Rajesh advocates for harnessing the existing data, analyses, and insights to assist the industry in fostering a culture of data-driven decision-making. For instance, utilizing demographic information and customer segmentation to determine the optimal location for a restaurant, ensuring it maximizes revenue generation.

“Data-driven decision making is an offshoot of this business, which is I am doing, that we will want to focus on. Our further focus is to create a tech-based service model for retailers like OLA, Uber’s, and book and pay services. Also, we want to reach the aspiring population of India, which is in smaller cities and towns,” concludes Rajesh.”

October 2016 Ÿ i4T Starts its operations from a SOHO – Happy Valley from 11th Oct.2016 on Dussera & 1st employee hired Ÿ Roadmap Finalized Ÿ Solutions Portfolio Designed Ÿ Partners Eco system Identified Ÿ Organisation Structure Designed What the Future Holds? i4T's upcoming major initiative revolves around the enhancement of the technical support ecosystem, aiming to make it more efficient. Leveraging their extensive industry experience, one significant advantage is that the team has amassed a wealth of retail data over the years.

“We know what is happening across pan-India, across various formats, restaurants, retailers, etc. I want to create an ecosystem where we will have insights about this data and start focusing on what’s next for the industry,” says Rajesh.

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24 | January 2024

H

ave you ever heard of this phrase, “Good vibes happen on tides”? This is the exact reason why you should take a day out to visit an island and spice up your mood. Your vacation list may include historic places, mountains, forests, etc. But we know your wandering soul craves a lavish stay on the islands.

Sicily in Italy is surrounded by a luxurious aura that casts a magical spell for travelers. It offers exotic flora and fauna in addition to mesmerizing sunset views and moonlit walks on the beach. In this article, you will explore every basic detail about Sicily in Italy to help you plan your next vacation.

Fascinating Historical Background

Being one of the largest islands of Italy, Sicily is located in the heart of the Mediterranean Sea. It has always been welcoming new cultures due to its strategic position that enriched the history of the island.

Greek and Roman Eras are the most iconic parts of the history of Sicily. The island was deeply influenced by Greek settlements and left a special mark on its commerce and architecture.

During that period, commerce was blooming and architectural pieces were impeccable examples in the world. Some of them are in Agrigento's Valle di Templi and the rise of the Roman Empire enhanced the existing architectural beauty of the island. Sicily was the center of a slave rebellion in its ancient period and Christianity first appeared here.

A few years later, Arabs and Saracens made significant changes to upgrade the society of Sicily. During the Norman dynasty, European interference and governance became part of it and the Catholic Church gained supremacy over Sicily. All above mentioned foreign invasions in Sicily led to the addition of something new in Sicily and despite all the disturbances the island emerged strong.

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Things to explore in Sicily There is so much to see and do in Sicily in Italy. It has the best places to visit in Europe. Here is the bucket list of things you can do in Sicily that will tempt you to have the best adventure there.

1. Tour the Historical City of Palermo: Being the capital of Sicily in Italy, Palermo is a 2,700-year-old city that is full of architecture and culture to show its visitors. It is famous for street food and you can have a stunning walk in the city during the evening and shop for antique things to decorate your house. You can catch a show at Teatro Massimo and visit the beach of Mondello while wandering in the city.

2. Hike Mount Etna: It is a volcano in the city, highest in the Europe, and the most active in the world. Mount Etna National Park spans over 220 square miles and 20 towns and you will experience the variety of barren areas made out of lava. Vineyards, woods, volcanic craters, woods, etc. are other places to explore near Mount Etna.

3. Dinner in Cave: Putia Dell'Ostello is a restaurant in a cave in Catania. Get a table at the center of the restaurant to experience a stream of cold water while having a hot and spicy dinner in the cave. Moreover, you can enjoy your favorite drinks there.

4. Swim in Alcantara Gorge: It is a quite popular spot among locals during summer. It offers an adventurous climb over the Gorge and enjoy swimming at the bottom of it to feel fresh and energetic. Furthermore, canyoning can give you an adrenaline rush in a few seconds.

5. Visit the amphitheater in Taormina: The amphitheater in Taormonia is an absolutely interesting place to visit in Sicily. You can take the bus from the metro station and visit some boutique stores there. If possible

26 | January 2024

don't forget to watch a show at the world-famous amphitheatre.

6. Have a street food tour: If you are looking to taste the best Italian street food then Sicily is the best choice for you. Palermo and Catania provide lipsmacking street food dishes for travelers as well as locals.

7. Witness the traditional Sicilian puppet theatre: As a part of the UNESCO Intangible Cultural Heritage List, you can witness a traditional Sicilian puppet theatre in a local museum.

8. Stopover Old Towns: Being an ancient place, Sicily comprises old towns like Noto, Modica, and Ragusa.

The Ragusa architecture is stunning, Modica is famous for its raw chocolate, and Val di Noto is a UNESCO world heritage site.

9. Say hello to the flamingos: Flamingos migrate from Africa to Sicily in winter. In the salt planes of Trapani and Saline di Priolo, you can enjoy the picturesque view of them.

10. Scuba-diving in the crystal clear waters: If you skipped scuba-diving in Sicily then you did nothing special there. You must enjoy such adventurous sports in the crystal clear and warm waters of Sicily in Italy. The Aegean Islands, Taormina, Naxos, the Aeolian Islands, Lampedusa, and Capo Boeo are waiting for you to have scuba-diving.

11. A day out in Val di Noto (Noto Valley): It is a collection of lovely late Baroque towns in southern Sicily that are surrounded by the waves of the Ionian and Mediterranean Seas. The lavish late Baroque décor of its palaces is extremely spectacular, and it was designated as an Italian UNESCO monument in 2002. The region also reveals a more ancient past through theatres, temples, and even necropolis and prehistoric villages from Magna Graecia.

Best Hotels in Sicily As mentioned above there are numerous exciting things to do in Sicily and you can hit inland to explore UNESCO sites. To explore the island, you should be aware of the best places to stay and relax.

Here, we have got the list of the best hotels in Sicily where you can enjoy the spectacular scenery of Sicily.

1. Locanda Don Serafino: You may find Locanda Don Serafino among the labyrinth of narrow alleyways and baroque churches of Ragusa Ibla, a UNESCO World Heritage Site. It is one of the finest restaurants in Sicily and hosts elegant and spacious rooms for guests.

2. Hotel Villa Athena: It has an astounding location in the area of the magnificent temple of Concordia in Sicily. The hotel is home to a 300year-old villa which is set in pretty landscaped gardens. It grants an amazing view of the valley of temples.

3. Sikelia Luxury Hotel: If you want to experience a beautiful combination of simple monastic architecture and a striking modern interior then Silkelia is the right choice. It offers gorgeous palm-lined views while having a stay in sleek suits.

4. Belmond Villa Sant'andrea: The phrase “piece of paradise on the earth” would have been made for Belmond Villa. It is a five-star property that features 71 elegant rooms and it treats guests with freshly-made Sicilian sweets.

5. Capofaro Locanda & Malvasia: Here, each room opens onto the seafacing view. The chefs treat their guests with a sun-filled gastronomic experience which is a charming merger of sweet and salty food dishes.

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Mesmerizing Culture of Sicily in Italy Sicily in Italy is one of the foremost escapes for travelers that can contribute to stunning experiences. It makes you live with the rich culture and history while managing your stay at places surrounded by turquoise waters of paradise. There are a few facts about the culture you will love: ● Sicilian Cuisine: Horse is a dish that is more popular than beef and meat and seafood is the most popular choice for locals. Cannoli is a popular sweet dish throughout the island. Ricotta cheesefilled fried pastry is another famous dish. ● The Opera dei Pupi: Sicily is home to the 'Opera of Puppets' which is translated as the Opera dei Pupi in the Italian language. It generates romantic poems that belong to the 13th century and Palermo is considered as the greatest hub of theatre tradition. ● Festivals: Sicily is acclaimed for its unique culture that majorly involves festivals. Christmas holidays are celebrated with Presepe Vivente where people come together and recreate the birth of Jesus. Open street festivals, New Year celebrations, etc. give the splendid feel of the festive season. ● Sicilian language: Sicily in Italy does not have its language however, it

28 | January 2024

is blended with Arabic, Hebrew, Byzantine, and Norman languages. It sounds different from the formal Italian languages with original Roman roots.

The Most Convenient Time to Visit Sicily in Italy Siciliy has the Mediterranean Climate which is great for travelers all around the year. In the summer, there is high temperature throughout the whole day and it is the most appropriate time to hit the beach. During the autumn months, there is low sunshine and plenty of rainfall which is again a good time to visit Sicily town and explore historic monuments. In winter months, the temperature is mild and happens some occasional rainfall. You can have a quiet getaway to explore Sicily in Italy during winter. In short, April to October is the best season to visit Sicily and have fun with your loved ones.

Sicily is like no other island you will ever visit. Here, you can hike, swim and enjoy plenty of water sports on the beachside. It has something for everyone as foodies can enjoy pistachios and almonds, and wanderlusts can visit some of the oldest medieval towns in the world. We hope you enjoyed reading our article and received paramount insights about Sicily. They will help you during your journey to Sicily.

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STORIES TOLD WITH NEW PERSPECTIVE! If conveyed in an engaging manner, good stories can develop into great ones. At The Enterprise World, we are on a pursuit to give voice to some of the untold success stories from the world of business. Our proficient team has the knack for identifying successful stories and transforming them into compelling stories through our professional and artistic touch.

This, combined with our proven industry experience, make our magazines compelling and insightful.

In these business stories, we cover clients across various sectors such as technology, consulting, finance, manufacturing, healthcare, etc. These include inspiring success stories of companies as well as business leaders from these verticals. From North & South America, Europe, and Middle-east to Africa and APAC, we serve clients across the globe.

These clients include startups, small and medium-sized businesses (SMBs), as well as large conglomerates.

We focus on building positive and long-term relationships with our clients. To align with the client's vision and mission, we give a human touch to every story we publish. Our team prioritizes the promotion of services and products of clients through our reader-friendly platform.

Our experience in storytelling helps us connect with the featured leaders/companies, helping them achieve steady organic growth without having to invest too much time or money.

We also keep in mind our avid readers. Through these neatly-depicted business success stories, we aim to inspire the younger generation to pursue entrepreneurship and business as a lucrative career option.

Moreover, through our exclusive section 'The Enterprise Diary', we provide readers with the much-necessary market insights and trends from the business world.

Keep reading our magazine to get inspired and stay up-to-date with everything business!

# STORIES TOLD WITH A NEW PERSPECTIVE!

Private company wants to clean up space junk with ‘capture bags’ in Earth orbit READ MORE

A bag that one day might catch bits floating in Earth orbit is the subject of NASA’s most recent space debris technology contract.

TransAstra, a startup in space logistics, recently received a $850,000 early-stage NASA contract for a bag that might inflate once it enters Earth orbit. However, as the corporation will be entrusted with testing this equipment on the ground using inflatable struts, this is not a space debris mission for flight. SpaceNews reported the contract award.

NEWS

Second Contract for Inflatable Catch Bags

Google launches watermarks for AI-generated images

This will be TransAstra’s second contract for inflatable catch bags in recent years. Additionally, they were given a NASA early-stage contract for 2021, which initially had an emphasis on asteroid or space rock capture However, TransAstra quickly understood that asteroids and space debris face many of the same difficulties. According to firm representatives, asteroids produce pebbles, while space debris can produce minute fragments that mimic the motion of pebbles in space.

Joel Sercel, founder and CEO of TransAstra, stated in the study, “We subsequently realised this is the greatest thing Google on Tuesday introduced an indiscernible, ever for orbital debris cleanup. permanent watermark on photos that will reveal them to be computer generated or AI-generated in an effort to aid in the prevention of the spread of false information.

The watermark is embedded within the images made by Imagen, one of Google’s most recent text-to-image producers, using a technology called SynthID. No matter how the image is edited, as by adding filters or changing the colours, the AI-generated label stays.

Additionally, by analysing incoming photos for the watermark with three levels of certainty—detected, not detected, and probably detected—the SynthID tool can determine if it is likely that they were created by Imagen.

READ MORE

32 | January 2024

The Impact Of Pharmacy

OUTSOURCING On Patient Care And Safety

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M

any healthcare institutions have begun exploring pharmacy outsourcing in response to the demands of costefficiency, quality assurance, and an aging population. This operational model involves partnering with an external pharmacy to manage medication procurement, preparation, and distribution. Such a shift has profound implications for patient care and safety.

This article will explore healthcare institutions and its impacts: 1. Quality Control Quality control in pharmacy operations is one of the most crucial yet complex aspects of outsourcing. The impact can be significantly positive when a healthcare institution outsources its pharmacy operations to an external provider that maintains rigorous quality control measures, including inhouse 503B quality assurance testing.

Such providers often specialize in pharmacy operations, deploying sophisticated systems to minimize medication dispensing and administration errors.

However, it's vital to acknowledge the inherent risks of outsourcing. Should the external provider experience lapses in its quality control measures, detrimental errors could occur. These can range from incorrect medication dosage to entirely wrong medication, posing a severe risk to patient safety.

Thus, the choice of an outsourcing provider must be underpinned by stringent assessment and selection processes to guarantee that high medication management standards are upheld.

2. Cost Reductions Cost reductions are a substantial factor that prompts healthcare institutions to opt for pharmacy outsourcing. Such a

34 | January 2024

shift can foster more efficient management of financial resources, potentially redirecting funds to enhance direct patient care services.

However, while financial considerations are undeniably critical, they must not compromise the quality of pharmacy services.

Regrettably, decisions driven by cost alone have sometimes diminished service levels or compromised quality.

As such, it is imperative to ascertain that the financial benefits from outsourcing do not negatively impact the quality of patient care. This evaluation requires a cost-benefit analysis that considers the immediate monetary savings and the long-term effects on patient outcomes and safety.

3. Enhancing Efficiency And Productivity Through Specialization Pharmacy outsourcing companies frequently employ technology, automation, and economies of scale to drive efficiency. By delegating pharmacy services, hospitals can accelerate turnaround times for medication orders, reduce waste, and free healthcare providers to focus on direct patient care.

For instance, automation in medication dispensing, widely adopted by outsourcing companies, has demonstrated its effectiveness in reducing medication errors.

Outsourcing firms can substantially improve medication management by minimizing human errors in drug dispensing and administration processes.

4. Access To Expertise One of the significant benefits of outsourcing is gaining access to specialized knowledge. Many pharmacy outsourcing companies focus on niche areas of medication management, like complex intravenous

(IV) admixtures or chemotherapy medications. This expertise can ensure patients receive optimal pharmaceutical care.

Moreover, the specialized skills offered by pharmacy outsourcing firms can be instrumental in handling rare or complicated cases. In-house pharmacy departments might not always possess the required expertise, leading to treatment delays or medication errors.

Through outsourcing, healthcare institutions can provide high-standard care, regardless of the patient's needs complexity.

5. Regulatory Compliance Healthcare and pharmaceuticals are governed by a complex network of regulations, ranging from the Food and Drug Administration (FDA) to state pharmacy boards. These regulations add another layer of complexity to the delivery of pharmacy services.

Outsourcing allows hospitals to transfer regulatory compliance responsibility to the external provider.

However, non-adherence to these regulations can pose significant safety risks. Past incidents involving compounding pharmacies—those that custom-make medications—highlight the severity of safety issues arising from regulatory noncompliance.

Therefore, it's paramount for healthcare institutions to meticulously assess their potential outsourcing providers, ensuring they maintain robust regulatory compliance programs.

6. Ensuring Medication Availability Pharmacy outsourcing also facilitates enhanced medication availability—an often overlooked benefit. Leveraging their larger supply chains and broader networks, outsourcing firms can source medications more effectively during periods of shortage. Maintaining

consistent supply chains is crucial in ensuring uninterrupted patient care, especially in crises or when dealing with medications produced by a limited number of manufacturers.

7. Patient Information Security Maintaining patient confidentiality and information security is paramount in healthcare. When outsourcing pharmacy operations, healthcare institutions must be confident that the external provider will uphold the stringent standards mandated by regulations such as the Health Insurance Portability and Accountability Act (HIPAA).

If the outsourcing provider fails to safeguard patient information, it could lead to privacy breaches and possibly result in legal repercussions and a loss of trust between the patient and the healthcare institution. Hence, when selecting an outsourcing provider, healthcare institutions must conduct an exhaustive review of the provider's data security measures and protocols.

The Takeaway Pharmacy outsourcing can optimize healthcare delivery, improve patient care, and enhance safety. However, it should be approached keenly for potential pitfalls and challenges. By thoroughly evaluating potential outsourcing partners, focusing on quality and security instead of cost alone, and planning a seamless transition, the chances of a successful outsourcing experience can significantly increase. Like all healthcare initiatives, the ultimate goal of pharmacy outsourcing should be to prioritize patient care and safety.

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Y C A

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Case Study www.theenterpriseworld.com | 39

As PepsiCo has taken Lay’s under its wings, the potato chips brand has succeeded in dominating the chips market since 1940. 83 years and counting, the brand is loved by all ages of the population globally. As years went by, Lay’s stood with its head held high in the list of the best potato chips ever.

In settings like friends’ get-togethers, or house parties, these days, a packet of chips opens up without any doubts. A favorite snack of all, it is the most common chips brand that exists globally. Its crunchy sound due to the big size, is the main highlight which gives the consumers a feel of having chips. The taste is so tempting, that you cannot have just one. It stands by their slogan which is “Betcha Can’t Eat Just One”. Try it for yourself!

Named after the surname of founder Herman Lay, the brand’s main agenda is to be available globally at every nook and corner. With 200 flavors in total, the distribution of the same is implemented regionwise. Flavors from barbeque chips to lemon-flavored chips to cream and onion ones, the diverse options have been curated after a deep and considerable amount of constant research. Good taste with quality was the main agenda when it conducted the research and surveys. Lay’s has a legacy of onboard global celebrity figures as its brand ambassadors.

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Case Study How it became the best potato chips brand: Do Us a Flavor Campaign: PepsiCo launched this campaign in July 2012 at Times Square by establishing a temporary store and merchandising its 22 Lay’s Chips flavors. The idea was a huge hit on Facebook. They created a Facebook Page that allowed people to share their proposals for the new flavor they’ve thought of.

PepsiCo partnered with Facebook to replace the “Like” button with the “I’d Eat That” button for some time.

Celeb endorsements & event sponsorships: From Alia Bhatt, Ranbir Kapoor, Juhi Chawla, Parineeti Chopra, Ronaldo, and Wasim Akram all of them have endorsed Lay’s potato chips some time or the other.

Controversy faced: The famous controversy of the brand where the brand sued a number of Indian farmers, claiming they had

grown a potato variety FC5 which only Lay’s had a patent to cultivate. Later it so happened, that the Indian Law doesn’t grant any Intellectual Protection Rights to seeds of plants. Resulting in the case was dismissed by the Indian Supreme Court when a number of supporters came in favor of the Indian farmers. A number of social activists, especially women came forward to support the farmers. In response, PepsiCo filed a revocation of the patent against the farmers and the women who were in support of the farmers. The Delhi High Court did not feel the need to address the accusations of public interest violation by PepsiCo. Later, PepsiCo removed all the lawsuits against the farmers and encouraged a peaceful environment.

Impulsive ad campaigns : Lay’s Gourmet: Lay’s amalgamated with the Bollywood actor, Saif Ali Khan, to endorse the royal segment Lay’s Gourmet. A perfect celeb to select for a new segment. As

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everyone knows Saif Ali Khan is the royal heir of the Pataudi castle. Lay’s has mindfully onboarded him into their TVC. The brand claims that it started a gourmet segment to introduce its slow-cooked, elegant, and rich crunched bite. So no better choice other than on-boarding the Nawab of Bollywood, isn’t it? To depict the regalness and the rich heritage of both the Pataudi Nawab and their own flavor of their gourmet segment, Lay’s formulated an ad keeping in mind a similar regard.

Passport to Flavor: In this campaign, Lay’s offered four delicious new flavors to customers with a chance to win some travel-related prizes or trips to exotic destinations. Flavors introduced were Brazilian, Chinese, Greek, and Indian. In the respective regions, these flavors were a hit and widely accepted by people. Customers were invited to try these flavors and given opportunities to win a chance to visit these countries. It naturally brings the world together and guides us to explore the flavors that are specific to a single continent or a country, others get a chance to experience the taste of diverse flavors.

Taste of America: In anticipation of targeting millennials, Lay’s Potato Chips started 8 new flavors. As to creating excitement and curiosity, the potato chips brand targeted the youth who visit food festivals often. Introducing these flavors as a limited-edition segment, they also used “Fear Of Missing Out” (FOMO) as a shield. The youth are always on the lookout for something new and like to explore the same.

They were also allowed to share the images of the product on their own social media handles while tagging Lay’s chips.

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Case Study

Happiness is Simple: This ad campaign of Lay’s meant spreading smiles and happiness.

The company requested its customers to send photos of themselves holding the packet such that it depicts the customer as smiling. The smiling image was already imprinted on the packet itself. A charming initiative by Lay’s to engage the customers, as the brand decided to share these photos via a photo montage on the website. A simple message is that the brand spreads happiness as it is consumed when the environment is happy and cheerful.

SNACKY COMPETITOR’S WAITING IN LINE: Dorito’s: Among the competitors of Lay’s Chips, Dorito’s is a tortilla chip brand by PepsiCo. As the brand is always finding opportunities for spreading happiness, it established a manufacturing unit in the “happiest place on earth”, Disneyland. A ready-to-eat food item, it always tops the preferences of the audience, after Lay’s.

It has created a craze amongst the general public, as it is the first choice of people.

Pringles: This one is an American chip brand, which was sold in over 140 countries, owned by Kellogg’s. Founded in 1967, it was marketed by the famous Procter & Gamble (P&G) in the United States but was later sold to Kellogg’s in around 2012. The brand also faced the situation of customers complaining of air in the packet, head-on. The brand explained the need to do so at their end, to maintain the quality and the crunch of the chips.

Nestle:

Kellogg's:

Nestle has a wide range of products, from, coffee, tea, baby food, and dairy products, and much more. The brand operates in 194 countries with factory setups numbering up to 450. It employs 3,39,000 people for smooth functioning. Operation management is also a huge win-win for the brand. The most famous product Maggi has topped the charts of the quickest recipe. With its wide variety of other products, Nestle is the most loved competitor of the Lay’s potato chips brand.

Kellogg’s is again, similar to Nestle, a multipleproducts company, based in the United States.

Recognized as the world’s largest cereal company, the brand has crossed more than $ 15 billion worth of sales. It is considered the world’s second-largest manufacturer of savory snacks, cookies, and crackers. As cereal is the most loved breakfast in the United States, the brand is the largest producer of the same and still remains at the top of the list, while being a competitor for Lay’s potato chips too.

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Lay’s Logo:

Meaning:

The logo of Lay’s Chips represents energy, power, and passion. It instigates and generates a feeling of temptation and hunger. It is a psychological trick played by many brands in the food and beverage industry. Also, the packaging of Lay’s potato chips is colorful, with one color for each flavor. The brand has redesigned its logo several times before in order to attract prospects and existing audiences. In the logo, the name of the founder Herman Lay remains as it is, due to the popularity of the brand. The gradient yellow-orange circle symbolizes the sun and potato.

The brightness of the logo represents a happy life, a productive life, and stability as the logo has undergone a lot of small changes, without changing the main theme. All this represents a crisp, well-made, and appetizing snack. In front of the yellow circle is the red banner with a white inscription, which draws most of the attention. The use of the rich colors and the emblem made as a whole form the logo in totality.

Who made the logo?

A firm called Landor Associates created the logo first for Frito Lay, it was made by one of the staff members. The yellow ball and a red ribbon began to be used in 1997, the first time the logo was used. Frito Lay had a similar logo at that time which was refined and a bit modified for Lay’s. So, it is safe to say that the logo was made by Landor associates.

LAY’S STATS TO LOOK FOR: Annual Turnover:

1.2 Billion USD

Annual Revenue:

800 Million USD

Sold in a total number of Countries:

200

Brand Value:

$8.6 Billion

Number of Employees:

60,000

Market Cap:

$222.8 Billion

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Case Study CONCLUSION: Lay’s is a globally popular brand that is on the conscience of people when they have to gather together. It is the trendsetter in the potato chips category. As in today’s times it is the original snack and will always be. A lot of new brands started coming up after it made its entry into the market. As it is looked up as an unhealthy snack item, the company introduced a new gourmet segment, wherein its chips are baked not fried, which makes it healthier to consume. A few incidences like boycotting the snack have happened in yesteryears, so it has become alert on that front. Being the brand that serves chips in multiple countries, it continues to innovate and carries on its research.

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Most Trusted Network Resilience Solution Providers Platforms

It was a lazy Sunday evening and I literally had nothing to do so one of my roommates asked me to go window shopping at the new mall. After entering the mall, I started checking these fashion brands, Armani, Prada, Burberry, Levi’s, Gucci, etc., and Gucci’s unique logo, GG captured my attention. I found it interesting and exclusive as other brands explicitly talk about their name, however, its symbol included a double G. I immediately ran to my best friend (Obviously, not my roommate), Google, and researched it.

This is how I got to know about Gucci. Since it is a popular luxury fashion brand and I was in the mall only for window shopping, I did not take an effort to go and check Gucci products. Bags, shoes, sunglasses, perfumes, etc. are famous and some of us can only dream of buying them once in a lifetime. However, many celebrities and aristocrats are loyal customers of the brand. This made me think what is so special about the brand? Well, I have tried here to tell you what I received as an answer. In this article, you will learn what made Gucci successful and popular among elites.

Most Renowned and Influential Fashion Brand In 1921, Guccio Gucci founded this Italian luxury fashion brand. Today, it is one of the most renowned and influential fashion brands. In this section, you will travel into the journey of Gucci and learn what made the brand successful.

Gucci has never failed to meet its commitment to consistent innovation and luxurious offerings. It is an emblem of Italian luxury, craftsmanship, and creativity. Its rich history and ability to evolve with the times have secured its position as one of the most coveted brands in the fashion industry. It has employed a variety of marketing strategies to reach to number one position.

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1. Sukhasana Start easy. No, literally. Begin with Sukhasana, also called an Easy Pose. In Sanskrit, Sukh means Happy. This is one of those types of yogasana that aims to put you in a content, meditative state. Ÿ Steps-by-Step Instructions: Step 1: Start in a seated position. Bend and widen your knees and cross your shins. Slip each foot beneath the opposite knee and bring the shins toward your torso.

Step 2: Sit in a relaxed position, making sure there’s a comfortable gap between your feet and pelvis.

Step 3: Do not tilt your pelvis forward or back. Keep it in a neutral state.

Step 4: Straighten your shoulder blades

Unlike in the olden days, you don’t really need a yogi or yogini to teach you how to do the yogasanas. A big thanks to Tim Berners-Lee, who first proposed the idea of the internet in 1989, a moment that led you to search about yogasanas, and ultimately to us.

Although originated in India, Yogasana is practiced for thousands of years globally. And despite being an old practice, its benefits still apply today. Here’s the thing though: Yoga doesn’t discriminate. People of all shapes and sizes can start their journey at any age—it will benefit your mind, body, and soul tremendously.

While there are many types of Yogasana to get your journey started, we have handpicked our top 10 beginner-friendly yogasanas so you don’t have to.

Your journey starts in 3...2...1..!

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Step 5: Ensure that your body weight is balanced across sitting bones Step 6: Take a deep breath and exhale after around 3 seconds Step 7: Exchange the cross position of the legs and do this pose for approx. 1 minute on each leg. Ÿ Benefits: 1. The combination of increased postural awareness and the meditative state it creates helps you relieve stress.

2. Holding the muscles helps you strengthen your core muscles. Ÿ Difficulty Level: ★☆☆☆☆ 2. Tadasana ‘Tada’ in Sanskrit means mountain and ‘asana’ means pose. P.S. You’re going to hear about the ‘asana’ part a lot as you read ahead.

This beginner-friendly pose is sometimes also called a mountain pose. Moreover, Tadasana is often a great pose to practice before beginning the standing poses.

Ÿ Step-by-Step Instructions: Step 1: Stand with your feet slightly apart from each other while maintaining balance.

Step 2: Inhale and raise your arms above your head. With your palms facing up and vision ahead, mesh up your fingers together.

Step 3: Exhale and lift your shoulders toward your ears. Return the shoulders to their original position and lower your spine as you straighten your posture and open up your chest.

Step 4: Relax your muscles Step 5: Return to Starting position Ÿ Benefits: 1. There are various types of yogasana that help with your lower back pain, and this is no exception. Tadasana will work wonders for the pain, tightness, and stiffness of your lower back. The pose is especially helpful for people with sedentary life or who have a bad posture or slouch, as it stretches your spine.

2. Tadasana improves metabolism and helps you stay at your ideal weight by keeping obesity-related problems at bay.

3. Aids in clearing clogged-up lungs caused by pollution or asthma or COPD, helping you breathe easy.

4. Rejuvenates mind and body improving memory, focus, and concentration.

of the Surya Namaskar Routine. The asana is a full-body stretch pose where you stand with your upper body folded forward. Here’s what that name means in Sanskrit: ‘Ut’ means intense, ‘tan’ means stretch, and you already know what ‘asana’ means. Ÿ Step-by-Step Instructions: Step 1: Stand straight with hands resting on your side Step 2: Inhale deeply Step 3: Exhale and slowly bend your knees forward while slightly moving your tailbones and hips back Step 4: Rest your hands on the ground next to your feet where your chest should be above your feet.

Step 5: Ensure that your hamstrings are feeling the stretch. If not, extend your knees a bit more.

Step 6: Maintain the position for 5 to 10 seconds Step 7: Engage your core, and inhale as you put your hands on your knees Step 8: Slowly come back to the initial mountain pose.

1. If you’re someone who sits for a longer period of time, Uttanasana is an ideal pose for you to practice.

2. Helps you stretch hamstrings, hips, and calves for better mobility.

Step 1: Stand straight with your legs apart Step 2: Inhale, and raise your right hand straight above your head, parallel to the right ear Step 3: Exhale and bend your torso from the waist to your left Step 4: Slide your left arm down next to your left leg till your fingers are at your ankle Step 5: Make sure your right arm is horizontal as your head is tilted left

Ÿ Benefits

3. Strengthens your legs and makes your spine strong yet flexible

Ÿ Difficulty Level: ★☆☆☆☆

5. Energizes you by eliminating fatigue and exhaustion 6. Improve sleep pattern and helps insomnia Ÿ Difficulty Level: ★☆☆☆☆

Ÿ Step-by-Step Instructions

Step 7: Inhale, stand straight, and repeat the same process for the other side

4. Regular practice of Uttanasana improves blood circulation

One of the most beginner-friendly types of yogasana, Uttanasana is a part

Trikonasana is one of the types of yogasana that has both mental and physical benefits. Interestingly, many many people start their yoga session with this pose. However, it is important to know that this pose should not be held for a longer period of time if done at the session start. On the other hand, you can end your yoga session by doing this asana for a long time.

Step 6: Hold the pose for 30 seconds, keeping your knees and elbows straight

Ÿ Benefits

5. Alleviates stress, anxiety, as well as depression in some cases.

3. Uttanasana

4. Trikonasana

1. Tackles digestive issues such as indigestion, gastritis, flatulence, and acidity.

2. Increases spine flexibility and helps reduce backache 3. Helps tone your whole body along with aligning shoulders for an ideal shape

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4. Brings relief from menstruationrelated issues such as menstrual cramps 5. Releases happy hormones and reduces stress 6. Reduces inflammation Ÿ Difficulty Level: ★☆☆☆☆ 5. Dhanurasana Ever heard about the types of yogasana called “Bow-gasanas?”

Probably not, because we just made that up. However, Dhanurasana is a back-bending pose where your body actually looks like a bow. As a result, it’s also known as the “Bow Pose.”

What’s impressive is that the mentions of Dhanurasana can be traced back to the 19th Century texts. Ÿ Step-by-Step Instructions Step 1: Lie on your stomach, making sure your feet are apart Step 2: Keep your hands on the side of your body Step 3: Bend your knees slowly and bring your hands back to grab your ankles Step 4: Take a deep breath, and as you do that, lift your chest up from the ground while pulling your legs backward Step 5: Keep your vision ahead Step 6: Hold the position for approx.

15 to 20 seconds Step 7: Exhale deeply as you bring your legs and chest to the ground to release the pose Ÿ Benefits 1. Prevents gastrointestinal problems such as bloat, constipation, IBS, and more.

2. Improves your daily activity by strengthening your core 3. Improved flexibility prevents problems like herniated disc, slip disk, and others.

1. Reduces stiffness of your back if any along with the pain 2. Helps tone up stomach muscles in addition to the shoulders and arms

4. Releases muscle tension from the lower back along with pain and stiffness.

3. Enhances mood and improves energy levels

5. Improves your upper-back strength for better movement

4. Improves Posture and Increases Confidence

Ÿ Difficulty Level: ★★☆☆☆

5. Soothes sciatic nerve pain

6. Bhujangasana

6. Increases lung capacity and reduces asthma-related problems

This is a back-bending types of yogasana that makes you look like a hood-raised cobra. Because of this visual characteristic, it is also known as the cobra pose. ‘Bhujanga’ is a Sanskrit word that means snake or Cobra. Ÿ Step-by-Step Instructions Step 1: Place your palms flat on the ground under your shoulder Step 2: Take a moment and pause, as you look at the ground with your neck in a neutral position Step 3: Extend your toes back and press all toenails down to activate your quad

7. Helps Recover Menstrual-Related irregularities Ÿ Difficulty Level: ★☆☆☆☆ 7. Savasana Finally, cool down with Savasana. After engaging in various types of yogasanas, Savasana helps you relax as it brings your heart rate and breathing to normal levels. Corpse Pose, as it’s alternatively called is an ancient 15th-century pose.

Additionally, Savasana uses a combination of Yoga Nidra Meditation and relaxation to increase your overall awareness. Ÿ Step-by-Step Instructions

Step 4: Rotate your inner thighs upward to broaden your lower back

Step 1: Lie down on your back

Step 5: Lift up your head and chest as you roll your shoulders back and down, as you lightly press down with your hands

Step 3: Relax your arms a few inches away from your body as your palms face the sky

Step 6: Focus on lifting your chin while keeping the back side of your neck long Step 7: Keep your arms straight while keeping your shoulders away from the ears Step 8: Release the pose

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Ÿ Benefits

Step 2: Let your feet and arms flop open

Step 4: Close your eyes and take slow deep breaths through your nose Step 5: Relax your whole body by making any needed adjustments Benefits 1. Brings your increased heart to normalcy after all the exercises

2. In addition to calming your mind, it also relaxes each part of your body. This teaches your body to tackle stressful triggers calmly, without any unnecessary panic 3. Eases pain and inflammation of the joints and muscles 4. Regulates emotions and balances the nervous system 5. Helps you become more conscious and aware of your surroundings, helping you feel more connected Ÿ Difficulty Level: Zero Balance is the Key In today’s chaotic world, good health is one of the key factors that could give you an advantage over others. When we say health, it could be anything from your mind, body, or even your soul. If you are on the lookout to start your yoga journey, the types of yogasana mentioned above are exactly what you need to strike that muchneeded balance in life.

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REVIEW Ÿ Establishment Year: 2017 Ÿ Founder: Zeb Evans and Alex Yurkowski Ÿ Headquartered: San Diego, California No. of Employees: 1000+ Ÿ Website: https://clickup.com/

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