Most Influential Business Leaders To Watch Out For-2023

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SUNIL PATHARE VIP Clothing Ltd.

A VISIONARY LEADER LEADING

VIP CLOTHING TO NEW HEIGHTS

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From Editor’s Desk

Delving into fascinating Journeys!

As we approach the final stretch of 2023, it is with great pleasure and anticipation that we present to you our latest issue, “Most Influential Business Leaders to Watch out For-2023.” In this issue, we turn our focus towards the trailblazers and visionaries who have shaped the business landscape over the past year.

The ever-evolving world of business constantly presents new challenges, opportunities, and innovations. In the face of unprecedented change, these influential leaders have demonstrated their exceptional skills, adaptability, and unwavering commitment to success. They have not only weathered the storms but have also set new standards, paving the way for others to follow.

In this issue, you will find profiles of individuals who have proven themselves in diverse sectors. We delve into their journeys, their strategies, and the impact they've had on their respective industries. From seasoned veterans who continue to lead with wisdom and insight to rising stars who are already making waves, each story serves as a testament to the enduring spirit of entrepreneurship.

These leaders are not just noteworthy for their business acumen, but also for their commitment to ethical and sustainable practices. The path to success, as they demonstrate, involves not only creating value for shareholders but also contributing to the greater good. They are examples of responsible corporate citizenship, and their influence extends far beyond their boardrooms.

On the cover of the magazine, we have featured Sunil Pathare (Chairman & Managing Director, VIP Clothing), who with his visionary leadership has garnered a fame and name for the brand. His leadership is visionary, and he is often considered as an entrepreneur who conceived the idea of developing innerwear business in India.

Mr. Sunil also has extensive experience in Marketing, Production Operation, Sales, Finance and Advertising. Elsewhere in the magazine, we have featured Adriana Vadilio.

We hope you have a great read!

Utkarsh D.

Ofce No. 102, Bhakti Genesis, S. No. 245, H. No. 2B, Wakad Aundh Main Road, Pune. 411057

Follow Us On: For Editorial Concerns: editor@theentetpriseworld.com For Sales & Branding Enquiries: sales@theenterpriseworld.com For Subscription: info@theenterpriseworld.com Publisher The Enterprise World Creative Content Editor

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This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair.

We try to bring a perfect platform for business organization to showcase their valued products/ services.

Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World.

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His leadership is visionary, and he is often considered as an entrepreneur who conceived the idea of developing innerwear business in India. Mr. Sunil also has extensive experience in Marketing, Production Operation, Sales, Finance and Advertising. As Mr. Sunil Pathare puts it, the company is on a mission to join hands together and become an international symbol of excellence. The team strives to do this through continuous customer satisfaction, innovation, manpower development, productivity improvement and quality improvement.

Elsewhere in the magazine, we have featured Adriana Vadilio. Adriana found inspiration in bringing technology closer to academic and government institutions.

Her vision was to bridge the gap between more developed countries and her own, ensuring that institutions could access leading technology to develop key projects profoundly impacting productivity and research efficiency. Driven to empower academic and government institutions, Adriana established Global Computing to facilitate access to cutting-edge technology. Her company became the means through which these institutions could harness advanced tools, enabling them to execute faster and more efficient research applications.

LEADERS IN SPOTLIGHT

On the cover of the magazine, we have featured Sunil Pathare (Chairman & Managing Director, VIP Clothing), who, with his visionary leadership has garnered a fame and name for the brand. Mr. Sunil J. Pathare joined the company when he was just 21 years old. Even at this young age, he headed the international business department of VIP Clothing. Due to the dedicated work and huge contributions during his journey, the VIP brand today is present in more than 15 countries.

Established in the year 2007, Sarathy Geotech and Engineering Services Pvt Ltd provide Geotechnical, Geophysical, and Engineering Services for various industries.

They provide Services on Integrated Approach for Offshore, Near Shore, and Onland Projects.

SGES is a leading geotechnical and foundation engineering consulting company specializing in several geotechnical services that provide comprehensive information via their Integrated Survey Services for Offshore & Onland Projects.

Over the past 15 years, their services have helped clients design, build and operate on construction sites that are safe, secure, and economical. Headquartered in Bangalore, India, the company has expanded its services to Indonesia, Abu Dhabi, and Saudi Arabia.

The success of SGES has always been based on consistently exceeding customers’ expectations by providing value-added services that resulted in longevity and with a dedicated team.

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L E A D E CR OS NI NT ES NP OT TS L I G H T

For the cover read about

Sunil Pathare

Ninh Binh: All you need to know about the Hidden Paradise on Earth

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22 exclusive profile

Adriana Vadillo

32 Blog

How To Make A Banana Bread That Everyone Loves

40 cASE STUDY

Lay’s: The Globally Loved Chips Brand with a Sustained Legacy

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How to Make Your Business Expansion Strategy Work

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Apple Unveils New MacBook Pro Lineup with M3 Chips, Redefining Pro Laptop Performance READ MORE

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A New Chapter in Decades-Long Rivalry Larry Ellison and Oracle have been competing with Microsoft in the database software arena for over three decades. Despite the rivalry, both companies are taking steps to cooperate more closely, leveraging each other’s strengths in the rapidly evolving technology landscape.

For the first time in his career, Larry Ellison set foot in Microsoft’s headquarters outside Seattle, symbolizing a significant milestone in the partnership between the two tech giants. In a virtual presentation, Ellison expressed his appreciation for the collaboration’s expansion, stating, “It’s actually my first time in Redmond. It’s hard to believe. I waited till very late in my career to make this trip.”

The integration of Oracle’s Exadata hardware into Microsoft’s Azure data centers holds the promise of enhanced data storage capabilities. Organizations will be able to utilize Oracle’s database software within the Azure environment, eliminating the need for installing Oracle hardware in their own data centers or relying on Oracle’s public cloud.

Despite their ongoing competition in the cloud-based infrastructure market, Oracle and Microsoft are strategically aligning to cater to the evolving needs of their customers.

THE ENTERPRISE WORLD NOVEMBER 2023

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Cover Story www.theenterpriseworld.com | 13

Ÿ IFA – Most admired Innerwear Brand of the Year Ÿ Inside Fashion Brand Award VIP for excellence in Retail Ÿ Golden Trophy by CMAI- for best men’s innerwear in 2006-07 and best women’ innerwear in 2007-08, and also Ÿ Excellence in Advertising at 38th all India award ABBY – 2005 Ÿ Brand Slam award on 2013- October Ÿ Most Promising Asian Business Leader Award, 2017 in Malaysia Ÿ Maharashtra Mountaineers Awards, 2021 awarded by the Governor Shri Bhagat Singh Koshyari

The fashion and innerwear industry in India has witnessed a remarkable transformation over the years. From traditional garments and limited choices, it has evolved into a vibrant, diverse landscape, embracing global fashion trends and catering to a wide array of tastes and preferences. This evolution is not only about style but also reflects changing attitudes, increased awareness, and a demand for comfort and quality.

Embracing this evolution has been a significant factor for VIP Clothing’s success.

Featuring for The Enterprise World’s this issue of Most Influential Business Leaders To Watch Out For-2023 is the story of Mr. Sunil Pathare (Chairman & Managing Director, VIP Clothing), who with his visionary leadership has garnered a fame and name for the brand.

The Illustrious Journey of Sunil Pathare Mr. Sunil J. Pathare joined the company when he was just 21 years

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old. Even at this young age, he headed the international business department of VIP Clothing. Due to the dedicated work and huge contributions during his journey, the VIP brand today is present in more than 15 countries.

His leadership is visionary, and he is often considered as an entrepreneur who conceived the idea of developing innerwear business in India. Mr. Sunil also has an extensive experience in Marketing, Production Operation, Sales, Finance and Advertising.

Some of his groundbreaking achievements include: Ÿ Named as the National Vice President of Foreign Trade Development (India) Association from 2003 to 2005. Ÿ Awarded for Excellence in Manufacturing for CMAI. Ÿ Entrepreneurship Excellence Award 2007 by SME Chamber of India. Ÿ Indira Group of Institutes award for Marketing excellence in March, 2012

Ÿ Winner of the Indo-Arab Awards, 2022 for the Leading Innerwear Brand in India Establishing the VIP Brand VIP Clothing Ltd is a clothing company that has a rich history. It was founded in 1971 and has since become a leading player in the industry. Over the years, VIP Clothing Ltd has introduced innovative designs and quality products to its customers. The company has established a strong presence both locally and internationally, with close partnerships with distributions and retailers.

With its commitment to excellence and customer satisfaction, VIP Clothing Ltd continues to make a significant impact in the fashion industry.

In the last 50+ years the company has built powerful brands like VIP, Frenchie, Feelings, Leader, Brat.

“We aim to be in every Indian’s wardrobe, and go global!”

As Mr. Sunil Pathare puts it, the company is on a mission to join hands together and become an international symbol of excellence. The team strives to do this

Cover Story

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Cover Story through continuous customer satisfaction, innovation, manpower development, productivity improvement and quality improvement.

The company’s ultimate goal is to reach a stage where they can achieve cost reduction and time management effectively.

Range of VIP’s Products “For us it is very important to deliver high quality products in order to sustain in the market and therefore we have set our quality control standards very strictly.”

The quality control process involves checking standard of fibers, fabric construction, yarn, print or surface designs, color fastness and the performance, durability, reliability of final finished garment.

VIP Clothing’s team of experts is even involved pre-production inspection wherein they check the equipment that is used for cutting and stitching if there are any damages/defects and ensure a smooth production process to avoid defective products.

VIP Clothing has 1000’s of SKU’s that include Briefs, Trunks, Vests and leisurewear across Brands – VIP, Frenchie, Brat, Feelings and Leader.

Given that the company has a huge range and variety of products they use a number of fabrics depending on the product category and price range. Some of the materials the company has used are interlock, cotton, single jersey, cotton, spandex ribs, Polycotton, Modal, Cotton Modal, Micro Modal & Wovens, etc.

Capturing the Market VIP Clothing’s clever strategy to capture the market has made them the brand that they are today.

“We simple follow the 3 C’s that align with us,” says Sunil Pathare.

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Consistency The team is constantly in touch with its Audience through various touch points may it be Digital or Offline activities. The brand messaging is consistent and clear universally, not just on their social networks.

Additionally, the company also ensures that everything works together in unison: the website, packaging, brand logo, and the advertising campaigns Clarity VIP Clothing ensures that the brand’s communication is concise, powerful and clear.

Character They humanize their brand. The team interacts with its customers regularly and listens to them and engages with them to make further alterations.

Following these strategies at the right times, the company today has a strong brand presence all over India. A few of their store locations include 5 EBO’s in Mumbai.

Although, even after being an established brand, you still have to be on your toes all the times. And this alertness from the leadership team is reflected when launching any new store. Some of the factors the company considers when launching a new store include: Location: The Company always prefers to choose a suitable physical location that aligns with their target audience, and also offers good foot traffic and visibility.

Within this, they also consider other factors like accessibility, parking availability, and proximity to complementary businesses.

Supplier and Inventory Management: VIP Clothing always ensures to identify reliable suppliers or manufacturers for their clothing items. With this, they have also established a system for managing inventory,

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including stock levels, reordering, and monitoring popular products.

antimicrobial, fragrance finish, moisture wicking and cool finish to the fabric as special features which provides a luxurious feel.

Product Selection and Quality:

Following fashion forecast – Even though comfort is the key feature in innerwear but making it fashionable and trendy has become a necessity.

Bringing in new patterns/silhouettes, stand-out waistbands, double layered contoured pouch, contemporary prints and experimental colors.

The company curates a collection of clothing items that will align with their target audience’s preferences and needs.

Additionally, they also ensure the quality of their products meets or even exceeds the customer’s expectations.

Store Branding and Identity: VIP Clothing believes in developing a strong brand identity. This includes a memorable logo, catchy color scheme, and the overall aesthetic of their brand.

They also have well-defined brand mission, vision, values and USP’s.

Store Layout and Design: The clothing brand has always made sure to add significant details and planning in their store layout and design. One of the strategies include creating an inviting and cohesive store environment. They have also always considered other factors like eminent product displays, comfortable fitting rooms, checkout counters and bright lighting.

True to size – Providing well-tailored fits that are true to one’s size and gives great wearer experience.

What the Future Holds?

The future of VIP Clothing Ltd looks promising with the introduction of new teenage innerwear and outerwear made from good quality materials. This expansion into the teenage market demonstrates the company's ability to adapt to changing consumer demands and trends. By offering stylish, comfortable, and high-quality clothing for this demographic, VIP Clothing Ltd has the potential to attract a new customer base and further establish its brand in the market.

With their commitment to providing excellent products, the company has currently received an excellent response from its audiences who are 30+ years, and thus are now well-positioned to meet the needs of teenage consumers and continue to thrive in the fashion industry.

VIP Clothing is further planning to launch an outerwear range that focuses on creating versatile and aspirational garments suitable for both casual and gym wear. The team is also looking forward to expand its existing innerwear subbrands and add more products into the bucket that will fill the gaps in the market and also keep up with the trends as well as the competitors.

Making a Difference VIP Clothing has always believed in making a difference in the way people purchase their products. One of the contributing factors is the changing lifestyles of people, especially men. Men look for something more out from their inner wear and clothing more than ever.

The days when underwear was simply a necessity have come to an end.

Here are some of the key features that make their products stand out: Fabric innovation – Fabric is the foundation of a good innerwear. Adding various treatments such as bio wash & silicon finish to make the fabric stronger, ensuring that there is no shrinkage/minimum piling and addition of

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“For us it is very important to deliver high quality products in order to sustain in the market and therefore we have set our quality control standards very strictly.”

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Ninh Binh, has a rich history dating back to thousands of years, in addition to its natural beauty. Once the capital of Vietnam, it still holds many of the historical relics and monuments built during the Dinh and early Le dynasties.

This region was inhabited by the ancient Viets, who were the ancestors of the modern Vietnamese people. The rise and fall of different dynasties and the Vietnamese War both were incapable of laying a figure on the beauty of this place.

The view from Hang Mua: Dramatically craved 500 steps into the steep face of a mountain at Hang Mua will lead you to a mesmerizing bird’s-eye view of Ninh Binh. From this point, one can witness the snakelike river lazily moving through the rice fields.

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Ÿ Boat Tour in Kenh Ga: Kenh Ga is a picturesque floating village where you can take a boat tour along the river, observing daily life and the unique scenery of waterways and limestone formations.

This is a great opportunity to peep into the cultural aspects of this place. Ÿ Visit Tam Coc: Often referred to as “Halong Bay on land,” Tam Coc offers a serene and picturesque setting with limestone karsts jutting out of the rice paddies. You can take a traditional sampan boat ride through the Trang An River and enjoy the scenic views.

Ÿ Explore Bai Dinh Pagoda: As one of the largest Buddhist complexes in Southeast Asia, Bai Dinh Pagoda boasts magnificent architecture and serene surroundings. It's a great place for cultural immersion and a sense of tranquility. Ÿ Bich Dong Pagoda: Nestled within a limestone hill, Bich Dong Pagoda is a series of caves and shrines with historical and religious significance. It’s a serene place to explore and witness the peaceful atmosphere. Ÿ Bird Watching at Van Long Nature Reserve: This pristine wetland area is home to various bird species, including the rare Delacour’s langur. It’s an excellent spot for bird watching and enjoying the peaceful scenery.

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Ÿ From April to June: During this season the temperature is mild ranging from 25 to 30 degrees Celsius. This weather with vibrant landscapes and beautiful shades of green emerging from the rice paddies contributes to its alluring scenery. Witnessing the karst mountain ranges, caves, and rivers is a heavenly experience Ninh Binh.

A humid subtropical climate followed by distinct seasons, each offering an extraordinary experience to the tourists. The best time to visit Ninh Binh is apparently when the rainfall is relatively low and when the weather is pleasant. This makes the months of April to June and September to October the best time to pay a visit.

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Ÿ From February to March: For those interested in experiencing the local festivals of Ninh Binh, this is the best time of the year to pay a visit. The mountains, caves, river, and the sky everything comes alive during these months. The vibrant celebrations showcase the traditions, customs, and spiritual beliefs of the local community.

Places You Should Not Miss In Ninh Binh

Ÿ From September to October: This time of the year is best for munching on outdoor activities such as hiking, cycling, and boat trips. The fall season of September, which is also the rice harvesting season, provides a mesmerizing sight of golden rice fields to visitors.

Ÿ Cuc Phuong National Park: As Vietnam’s first national park, exploring its beauty is one of the best things to do in Ninh Binh. Its diverse array of flora and fauna includes rare and endangered species that enhance the natural essence of this place. The butterfly season, occurring from April to June is one of the most spectacular attractions of this park.

In this season, thousands of colorful butterflies flutter around, creating a mesmerizing experience to witness. The park also has many hiking trails and one can visit the Endangered Primate Rescue Center, and discover the ancient caves and limestone formations scattered throughout the park. Ÿ The Dancing Caves: Mua Caves, also commonly known as Hang Mua, is a vibrant attraction for visitors. According to the old legends, Emperor Tran Thai Tong used to watch dance performances at this site, hence the name “Hang Mua,” or “dancing cave”. To accumulate a heavenly experience at the summit of this mountain, one has to embark on a steep climb of around 500 steps. This climb will be rewarded with an out-ofthe-world view of the surrounding mountains gently placed between the rice fields. The charm and historical significance of this place are amplified by the intricate carvings and ancient shrines in the caves. Ÿ Thung Nham Bird Garden: This popular destination in Ninh Binh is a heaven on earth for bird watchers and nature enthusiasts. Thung Nham is spread around 334 hectares of mountains, caves, and wetlands, which in return creates a perfect habitat for a diverse range of bird species. One can observe various bird species, such as stork, heron, mallard, forktail, flamingo, and many more from a boat ride through the wetlands. Apart from that, you can also engage in other activities like exploring caves and enjoying the local cuisine.

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To Taste The Culture Of Ninh Binh

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Ÿ When visiting Ninh Binh, not only will you be captivated by its stunning landscapes and rich history, but you’ll also get to savor some delicious local cuisine. The region’s cuisine is deeply rooted in Vietnamese tradition, offering a mix of flavors, ingredients, and dishes that reflect the essence of the country.

Here are some must-try foods: Ÿ Com Chay (Burned Rice): Com Chay is a simple yet unique local delicacy made by pan-frying cooked rice until it turns crispy and slightly burned. It’s often served with a side of dipping sauce or toppings like dried shrimp, beef floss, and peanuts. The contrasting textures of the crispy rice and savory toppings make it a delightful snack. Ÿ Freshwater Seafood: With its extensive network of rivers and water bodies, Ninh Binh is a prime spot for freshwater seafood. Enjoy dishes like grilled fish, steamed snails, and fish hotpot, all prepared with a variety of herbs and seasonings that enhance the natural flavors. Ÿ Bun Cha Gio (Spring Roll Noodles): Bun Cha Gio is a popular Vietnamese dish that’s readily available in Ninh Binh.

It consists of fresh rice noodles served with crispy spring rolls, fresh herbs, and a flavorful dipping sauce. The combination of textures and flavors makes it a delightful meal. Ÿ Mussel Rice: Ninh Binh’s mussel rice is a unique dish that features locally harvested mussels stir-fried with aromatic herbs and served over a bed of steamed rice. The flavors are a delightful blend of saltiness and freshness. Ÿ Ninh Binh-Style Pho: Ninh Binh’s version of the classic Vietnamese pho features a flavorful broth, tender rice noodles, and a selection of meats or tofu.

It’s a perfect dish for those looking for a comforting and delicious meal.

Whether you’re a fan of savory dishes, fresh seafood, or delightful snacks, Ninh Binh offers a diverse range of culinary experiences to satisfy your palate. This place sounds like nothing but a fairy tale, with hundreds of types of birds soaring in the sky, dodging humongous mountains. With thousands of butterflies fluttering and feasting and dancing just above the waters of the river flowing like ribbons dancing on the wind. It is hard to believe that something like this even exists, someplace that sounds so magical and real. It is impossible to portray “Magic” and “Reality” in one picture. But Ninh Binh is exactly that picture, or maybe it is the very link to connect reality with magic. We hope you enjoyed reading our article and received amazing insights from it. We hope once in a lifetime you get the opportunity to go and see this heaven on earth and don’t forget to receive that hug.

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A V 32 | November 2023

ADRIANA VADILLO Empowering Success through Transformative Leadership Director General

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I In the fast-paced and ever-evolving business world, successful leaders drive innovation, foster growth, and inspire their teams to reach new heights. As markets become increasingly competitive and global, the demand for visionary and strategic leaders has never been greater. These individuals possess the ability to navigate complexities, identify opportunities, and chart a course toward success. They inspire confidence, set ambitious goals, and lead by example, motivating their teams to overcome challenges and achieve remarkable outcomes.

Among these esteemed leaders stands Adriana Vadillo, the Director General of Global Computing S.A. de C.V. Global Computing – Software especializado whose transformative vision and unwavering commitment have elevated her to the ranks of the most successful business leaders of today.

Bridging the Technology Gap Adriana found inspiration in bringing technology closer to academic and government institutions. Her vision was to bridge the gap between more developed countries and her own, ensuring that institutions could access leading technology to develop key

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projects profoundly impacting productivity and research efficiency.

Driven to empower academic and government institutions, Adriana established Global Computing to facilitate access to cutting-edge technology. Her company became the means through which these institutions could harness advanced tools, enabling them to execute faster and more efficient research applications.

Leading by Example Adriana adopts a leadership philosophy centered on leading by example. This approach involves her direct involvement in all aspects of the company's operation, sales, and marketing. By personally taking part in these tasks, Adriana sets a high standard for her employees and demonstrates the dedication and commitment she expects from them.

Through hands-on participation, Adriana ensures that her employees can learn directly from her expertise.

By including them in various tasks, she fosters a collaborative and knowledgesharing environment within the company. This approach not only strengthens the skills and capabilities of her team but also empowers them to contribute effectively to the company's growth and success.

Empowering Excellence in Technology Global Computing S.A. de C.V., founded and led by Adriana for the past 25 years, has established itself as a distinguished software and service provider in Mexico. As the Director General, Adriana oversees the company's operations and sales, actively working in the field to identify needs and translate them into valuable business opportunities. The company's success is deeply rooted in its core

values, which emphasize high standards of integrity, personalized customer service, and establishing long-term relationships with partners, suppliers, and customers.

Specializing in the commercialization, support, and training of specialized software products for education, science, and industry, Global Computing empowers its clients to develop research applications efficiently. These applications transform into powerful decisions by analyzing and interpreting technical and scientific data, leading to increased productivity, reduced costs, and accelerated client development efforts.

Global Computing's approach to excellence is further bolstered by its collaborations and distribution agreements with leading companies in the I.T. market. The company remains dedicated to being a provider of technical engineering applications, making productive and research work easier for engineers, specialized technicians, and educators across various sectors, including Education, Government, Manufacturing Industry, Oil and Gas Industry, Financial Services Industry, Aeronautical Industry, Pharmaceutical Industry, Metallurgical Industry, and Telecommunications.

Operating as a smaller company grants Global Computing the agility to adapt quickly, foster creativity, and successfully navigate a competitive industry's challenges. This adaptability and commitment to excellence have propelled the company's growth and positioned it as a driving force in Mexico's technology landscape.

Empowering Data Insights Since its inception in August 1998, Global Computing has been dedicated to supporting educational institutions

ADRIANA

VADILLO www.theenterpriseworld.com | 35

ADRIANA

and research centers, facilitating faster and more efficient development of applications with technical and scientific data, and translating data into powerful insights. With a mission to enhance productivity, reduce costs, and expedite development efforts for its clientele, Global Computing has forged strategic collaborations and distribution agreements with prominent I.T. companies.

These partnerships have enabled the company to cater to specialized sectors like the automotive industry, production, civil and mechanical engineering, electronics, 3D visualization, virtual reality, and various research and business domains.

Global Computing is a reliable supplier of technical engineering applications, catering to the needs of engineers, specialized technicians, and educators.

The company offers diverse specialized tools, from secure data transfer and digital signal and image processing to symbolic and numerical calculation software, fluid dynamics, statistical analysis, high-performance computing, computer aided design software, geospatial analysis solutions, statistical analysis, experimental design, visualization tools, risk analysis, Fortran Libraries and Compilers, and more.

Armed with expertise in high-performance computing and hybrid systems, Global Computing continually

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strives to support its customers' efficiency, research, and development efforts across various industries.

Overcoming Challenges Global Computing faced the significant challenge of surviving the initial years of losses. However, the company's perseverance and dedication led to a turning point that triggered its growth. Setting itself apart from competitors, Global Computing operates based on strong core values, including maintaining high standards of integrity, delivering excellent and personalized customer service, and building long-term relationships with partners, suppliers, and customers. Global Computing differentiated itself in the marketplace by adhering to policies and procedures and ensuring win-win relationships while adding value to every project the company undertook. This commitment to values proved pivotal in fueling the company's growth and success.

decisions and drive productivity.

In addition to software solutions, Global Computing provides hardware services, offering workstations and servers with CPUs and/or GPUs for modeling and developing 3D designs with a focus on scientific computing and application programming in parallel. The company also offers installation and configuration services for PCs, workstations, clusters, and highperformance supercomputers.

Services Global Computing delivers comprehensive services to support its client's needs: Ÿ

Technical Support: Included for one year with the purchase of software licenses, technical support assists customers in installing and using products, providing after-sales and pre-sales support.

Ÿ

Training: With highly qualified and certified personnel, Global Computing offers courses in Spanish for the software products the company represents. Training is available online via webinars, on-site at the client's premises, or in training classrooms.

Ÿ

Consulting: Global Computing provides consulting services to support clients in developing their applications, offering assistance from simple details to complex troubleshooting.

Ÿ

Technical Services: The company offers technical services related to hardware and software integration, installation, and configuration of parallel processing tools and compilers for various processors and operating systems.

VADILLO

Specialized Products and Services Global Computing commercializes, supports, and trains specialized software products for education, science, and industry. The company offers a comprehensive range of cutting-edge software solutions to meet the diverse needs of its clients.

Products & Hardware Global Computing offers a wide array of software products from leading companies in the I.T. market. Some prominent products include: Adaptive Computing HPC Cloud On-Demand Software Products, Atlas.ti, Adobe, Microsoft, MSC Software One from Hexagon, Intel Software Products, Tecplot, NAG Libraries and Compilers, CADProfi, ZWCAD, Statgraphics, Stat-Ease, Zoom, and many others. These software products empower clients to develop research applications and processes more efficiently, enabling them to make well-informed

Academic Institution Benefits Global Computing benefits academic institutions with Site Licenses, including unlimited use of software products on all computers owned by the academic

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institution for professors, researchers, and students, as well as free seminars, updates, and discounts on online and face-to-face courses.

Empowering National Projects Global Computing empowers national projects through cutting-edge technology solutions. The company's specialized software products enable seamless experiences in key infrastructure, modernization, and operational initiatives. By providing efficient data analysis and decisionmaking tools, Global Computing is vital in advancing progress across various industries, fostering growth and innovation for its clients.

Resilient Expansion Strategy Under the guidance of Adriana, Global Computing demonstrated remarkable resilience during the challenging period of the pandemic. With the academic and government markets facing budget constraints, the company strategically diversified into new sectors, particularly the pharmaceutical and manufacturing industries. By establishing fruitful partnerships with software vendors offering innovative communication platforms, identity verification tools, cloud-based supply chain solutions, and artificial intelligence products, Global Computing adapted swiftly to the evolving landscape. The company's ability to integrate new software products and satisfy the needs of professors, researchers, and engineers played a vital role in supporting the country's technological advancement.

Despite the difficult environment, its agility as a small company allowed it to make quick changes and excel as a software and service provider in Mexico, navigating the market with creativity and adaptability.

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Striking the Balance

To remain innovative, Adriana stays closely connected with the end users of the software products offered by Global Computing. She gains valuable insights into their needs and expectations by actively engaging with customers. This feedback forms the basis for building a clear vision, enabling Adriana to steer the company in the desired direction. While embracing innovation, Adriana's decision-making process is methodical, ensuring that risks are assessed carefully before implementation.

Nurturing Talent and Values Adriana places a strong emphasis on identifying and developing talent within her company. Her values and natural skills are paramount in building a thriving team. She believes that individuals are born with inherent talents that can be further honed and refined, making them valuable assets to the company.

In the talent identification process, Adriana seeks individuals who embody the core values of Global Computing. She looks for team members who share the company's vision, work ethic, and commitment to excellence. Identifying these values in potential employees ensures a strong cultural fit within the company. Additionally, Adriana focuses on identifying individuals with natural skills and talents that align with the company's goals. By leveraging these inherent abilities, she aims to create a dynamic, diverse team capable of driving innovation and achieving success.

Thriving with Values Global Computing faced six consecutive losses in its formative years, but it transformed its financial trajectory from red to black through resilience and strategic decisionmaking. After a decade of operations, the company found its footing in the market and began an impressive growth journey, expanding by 30% annually. This success can be attributed to the company's commitment to its core values, most notably its personalized and exemplary customer service.

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With a mission to enhance productivity, reduce costs, and expedite development efforts for its clientele, Global Computing has forged strategic collaborations and distribution agreements with prominent I.T. companies.

“

Adriana adeptly navigates the delicate balance between innovation and stability to maintain profitability. She approaches this challenge as a trial-and-error process, testing her ideas and carefully analyzing the results. This iterative approach allows her to foster creativity and drive innovation within the company.

www.theenterpriseworld.com | 39

EASY 8-STEP GUIDE ON

How To Make A Banana Bread That Everyone Loves 40 | November 2023

www.theenterpriseworld.com | 41

Bananas are one of the easily available fruits in the market today.

While there are countless Banana dishes people make, one dish, in particular, has gained a lot of popularity since the pandemic, and that dish is-Banana Bread.

The dish is made using mashed bananas. Since bananas are naturally high in healthy sugars, the fruit transfers its sweetness onto the bread. Additionally, Bananas also contain loads of potassium and Vitamin B6. A combination of these healthy ingredients makes Banana Bread one of the healthier bread you can bake today.

Although it might sound complicated to some, it is quite easy to make a Banana bread, and you just need to follow some simple steps. So, if you’re searching for how to make a Banana bread drool-worthy, you have landed at the right place. Let’s get started!

Ingredients Required to Make a Banana Bread Here is the list of things that you will need to learn how to make a banana bread: Ÿ 3 ripe bananas, mashed Ÿ 1/3 cup melted butter Ÿ 1 teaspoon baking soda Ÿ Pinch of salt Ÿ 3/4 cup sugar Ÿ 1 large egg, beaten Ÿ 1 teaspoon vanilla extract Ÿ 1 1/2 cups all-purpose flour Ÿ Additional walnuts, semisweet chocolate chips, or coarse sugar, optional

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The 8-step Guide to Making a Delicious Banana Bread Step 1: Preheat the oven to 350°F (175°C).

Grease a 9x5 inch loaf pan with cooking spray or butter.

Step 2: In a large mixing bowl, combine the mashed bananas and melted butter.

Step 3: Add baking soda and salt, and stir to combine.

Step 4: Mix in sugar, beaten egg, and vanilla extract. Stir until well combined.

Step 5: Gradually add the flour to the mixture, stirring until just combined. Be careful not to it too much, as this can make the bread tough.

Step 6: Pour the batter into the prepared loaf pan, and smooth the top with a spatula.

Step 7: Bake for 50-60 minutes, or until a toothpick inserted into the center of the bread comes out clean.

Step 8: Let the banana bread cool in the pan for about 10 minutes before removing it and placing it on a wire rack to cool completely.

Any Health Benefits of Banana Bread?

While the majority of traditional Banana Breads are high in carbs, fat, and added sugar, there are healthier ways to make a Banana Bread. It is important to know that the mental and physical benefits of Banana Bread are all relative to the ingredients you use. In the end, the dish is still closer to a dessert than a healthy salad.

Here are some of the benefits of Banana Bread: 1. High-Protein Bananas naturally have a high-protein value.

Protein helps in the growth, recovery, and repairing the muscles. Additionally, it also helps stabilize blood sugar levels.

2. Fiber-Rich Bananas are a huge source of Fiber. The benefits of Fiber include a healthier heart.

According to a study, high-fiber foods like bananas can decrease the risk of heart disease. This includes Cardiovascular Disease (CVD) and coronary heart disease (CHD). Additionally, Fiber also improves digestive health.

grain or white flour. In addition to that, it also provides you with a number of vitamins and minerals. Higher energy levels will lead to better performance in daily tasks.

Searching How to Make a Banana Bread, ft. No Internet The world was yet to discover the Internet in the early to mid-1900s. It’s no surprisecooking books were one of the main sources of finding good recipes. If you look at the cookbooks from that era, you can find Banana Bread making regular appearances.

According to some food historians, Banana Bread was an aftereffect of housewives not wanting to throw away the extra-ripe Bananas from their kitchen.

Today, there isn’t one definitive answer when people ask how to make a Banana Bread, as people around the globe have created their own recipes that suit their taste buds. Having said that, we enjoyed going bananas trying to answer that question.

3. Energy-Booster Consumption of Banana Bread can take your energy to another level, thanks to whole

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46 | November 2023

Case Study www.theenterpriseworld.com | 47

As PepsiCo has taken Lay’s under its wings, the potato chips brand has succeeded in dominating the chips market since 1940. 83 years and counting, the brand is loved by all ages of the population globally. As years went by, Lay’s stood with its head held high in the list of the best potato chips ever.

In settings like friends’ get-togethers, or house parties, these days, a packet of chips opens up without any doubts. A favorite snack of all, it is the most common chips brand that exists globally. Its crunchy sound due to the big size, is the main highlight which gives the consumers a feel of having chips. The taste is so tempting, that you cannot have just one. It stands by their slogan which is “Betcha Can’t Eat Just One”. Try it for yourself!

Named after the surname of founder Herman Lay, the brand’s main agenda is to be available globally at every nook and corner. With 200 flavors in total, the distribution of the same is implemented regionwise. Flavors from barbeque chips to lemon-flavored chips to cream and onion ones, the diverse options have been curated after a deep and considerable amount of constant research. Good taste with quality was the main agenda when it conducted the research and surveys. Lay’s has a legacy of onboard global celebrity figures as its brand ambassadors.

48 | November 2023

Case Study How it became the best potato chips brand: Do Us a Flavor Campaign: PepsiCo launched this campaign in July 2012 at Times Square by establishing a temporary store and merchandising its 22 Lay’s Chips flavors. The idea was a huge hit on Facebook. They created a Facebook Page that allowed people to share their proposals for the new flavor they’ve thought of.

PepsiCo partnered with Facebook to replace the “Like” button with the “I’d Eat That” button for some time.

Celeb endorsements & event sponsorships: From Alia Bhatt, Ranbir Kapoor, Juhi Chawla, Parineeti Chopra, Ronaldo, and Wasim Akram all of them have endorsed Lay’s potato chips some time or the other.

Controversy faced: The famous controversy of the brand where the brand sued a number of Indian farmers, claiming they had

grown a potato variety FC5 which only Lay’s had a patent to cultivate. Later it so happened, that the Indian Law doesn’t grant any Intellectual Protection Rights to seeds of plants. Resulting in the case was dismissed by the Indian Supreme Court when a number of supporters came in favor of the Indian farmers. A number of social activists, especially women came forward to support the farmers. In response, PepsiCo filed a revocation of the patent against the farmers and the women who were in support of the farmers. The Delhi High Court did not feel the need to address the accusations of public interest violation by PepsiCo. Later, PepsiCo removed all the lawsuits against the farmers and encouraged a peaceful environment.

Impulsive ad campaigns : Lay’s Gourmet: Lay’s amalgamated with the Bollywood actor, Saif Ali Khan, to endorse the royal segment Lay’s Gourmet. A perfect celeb to select for a new segment. As

www.theenterpriseworld.com | 49

everyone knows Saif Ali Khan is the royal heir of the Pataudi castle. Lay’s has mindfully onboarded him into their TVC. The brand claims that it started a gourmet segment to introduce its slow-cooked, elegant, and rich crunched bite. So no better choice other than on-boarding the Nawab of Bollywood, isn’t it? To depict the regalness and the rich heritage of both the Pataudi Nawab and their own flavor of their gourmet segment, Lay’s formulated an ad keeping in mind a similar regard.

Passport to Flavor: In this campaign, Lay’s offered four delicious new flavors to customers with a chance to win some travel-related prizes or trips to exotic destinations. Flavors introduced were Brazilian, Chinese, Greek, and Indian. In the respective regions, these flavors were a hit and widely accepted by people. Customers were invited to try these flavors and given opportunities to win a chance to visit these countries. It naturally brings the world together and guides us to explore the flavors that are specific to a single continent or a country, others get a chance to experience the taste of diverse flavors.

Taste of America: In anticipation of targeting millennials, Lay’s Potato Chips started 8 new flavors. As to creating excitement and curiosity, the potato chips brand targeted the youth who visit food festivals often. Introducing these flavors as a limited-edition segment, they also used “Fear Of Missing Out” (FOMO) as a shield. The youth are always on the lookout for something new and like to explore the same.

They were also allowed to share the images of the product on their own social media handles while tagging Lay’s chips.

50 | November 2023

Case Study

Happiness is Simple: This ad campaign of Lay’s meant spreading smiles and happiness.

The company requested its customers to send photos of themselves holding the packet such that it depicts the customer as smiling. The smiling image was already imprinted on the packet itself. A charming initiative by Lay’s to engage the customers, as the brand decided to share these photos via a photo montage on the website. A simple message is that the brand spreads happiness as it is consumed when the environment is happy and cheerful.

SNACKY COMPETITOR’S WAITING IN LINE: Dorito’s: Among the competitors of Lay’s Chips, Dorito’s is a tortilla chip brand by PepsiCo. As the brand is always finding opportunities for spreading happiness, it established a manufacturing unit in the “happiest place on earth”, Disneyland. A ready-to-eat food item, it always tops the preferences of the audience, after Lay’s.

It has created a craze amongst the general public, as it is the first choice of people.

Pringles: This one is an American chip brand, which was sold in over 140 countries, owned by Kellogg’s. Founded in 1967, it was marketed by the famous Procter & Gamble (P&G) in the United States but was later sold to Kellogg’s in around 2012. The brand also faced the situation of customers complaining of air in the packet, head-on. The brand explained the need to do so at their end, to maintain the quality and the crunch of the chips.

Nestle:

Kellogg's:

Nestle has a wide range of products, from, coffee, tea, baby food, and dairy products, and much more. The brand operates in 194 countries with factory setups numbering up to 450. It employs 3,39,000 people for smooth functioning. Operation management is also a huge win-win for the brand. The most famous product Maggi has topped the charts of the quickest recipe. With its wide variety of other products, Nestle is the most loved competitor of the Lay’s potato chips brand.

Kellogg’s is again, similar to Nestle, a multipleproducts company, based in the United States.

Recognized as the world’s largest cereal company, the brand has crossed more than $ 15 billion worth of sales. It is considered the world’s second-largest manufacturer of savory snacks, cookies, and crackers. As cereal is the most loved breakfast in the United States, the brand is the largest producer of the same and still remains at the top of the list, while being a competitor for Lay’s potato chips too.

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Lay’s Logo:

Meaning:

The logo of Lay’s Chips represents energy, power, and passion. It instigates and generates a feeling of temptation and hunger. It is a psychological trick played by many brands in the food and beverage industry. Also, the packaging of Lay’s potato chips is colorful, with one color for each flavor. The brand has redesigned its logo several times before in order to attract prospects and existing audiences. In the logo, the name of the founder Herman Lay remains as it is, due to the popularity of the brand. The gradient yellow-orange circle symbolizes the sun and potato.

The brightness of the logo represents a happy life, a productive life, and stability as the logo has undergone a lot of small changes, without changing the main theme. All this represents a crisp, well-made, and appetizing snack. In front of the yellow circle is the red banner with a white inscription, which draws most of the attention. The use of the rich colors and the emblem made as a whole form the logo in totality.

Who made the logo?

A firm called Landor Associates created the logo first for Frito Lay, it was made by one of the staff members. The yellow ball and a red ribbon began to be used in 1997, the first time the logo was used. Frito Lay had a similar logo at that time which was refined and a bit modified for Lay’s. So, it is safe to say that the logo was made by Landor associates.

LAY’S STATS TO LOOK FOR: Annual Turnover:

1.2 Billion USD

Annual Revenue:

800 Million USD

Sold in a total number of Countries:

200

Brand Value:

$8.6 Billion

Number of Employees:

60,000

Market Cap:

$222.8 Billion

52 | November 2023

Case Study CONCLUSION: Lay’s is a globally popular brand that is on the conscience of people when they have to gather together. It is the trendsetter in the potato chips category. As in today’s times it is the original snack and will always be. A lot of new brands started coming up after it made its entry into the market. As it is looked up as an unhealthy snack item, the company introduced a new gourmet segment, wherein its chips are baked not fried, which makes it healthier to consume. A few incidences like boycotting the snack have happened in yesteryears, so it has become alert on that front. Being the brand that serves chips in multiple countries, it continues to innovate and carries on its research.

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# STORIES TOLD WITH A NEW PERSPECTIVE!

THE ENTERPRISE WORLD

www.theenterpriseworld.com

COVER STORY

November 2023

Dr. CR Parthasarathy Founder & MD Sarathy Geotech and Engineering Services Pvt. Ltd.

VIDEO INTERVIEW’S

In Conversation with Vishal Reddy | CRMIT Solutions | The Enterprise World - To Watch Click Here.

Vishal Reddy, Executive Customer Success Strategist Vishal Reddy, Executive Customer Success Strategist, was recently interviewed by Senior Correspondent Apurva. Vishal spoke about CRMIT’s rich history and how technology is enriching the CRM landscape.

CRMIT’s unwavering commitment to innovation, has transformed the organization into a trailblazing force within the Salesforce ecosystem.

CRMIT Solutions is a leading CRM Solutions Provider specializing in Salesforce digital transformation and decision intelligence solutions, all powered by Customer360++ (a proprietary AI and decision science framework). Customer360++ is a cutting-edge digital transformation framework designed to elevate your CRM from a Minimum Viable Product (MVP) to a Maximum Value Platform (MVP).

As a premier Salesforce Consulting and AppExchange partner, CRMIT Solutions specializes in CRM, consumer understanding, brand communications,

customer experiences, business insights, field transformations, and go-to-market solutions. With over 600 Salesforce certifications and over 2000 successful deployments globally, CRMIT has successfully acquired 300+ customers spread across various domains, including financial services, manufacturing, retail, education, and healthcare. CRMIT Solutions supports its global customers through its offices in Australia, the USA, the UK, and India.

CRMIT’s vision is rooted in leveraging data, AI, and automation to create personalized digital experiences and drive proactive customer engagement. Customer360++ empowers businesses with a seamless and efficient industry-specific Salesforce experience, driving growth, operational excellence, productivity, and customer satisfaction.

CRMIT delivers all of the above in a variety of ways. They can be classified mainly under the three streams.

Read More From The Enterprise World...

56 | November 2023

How to Make

Your Business Expansion Strategy Work

?

www.theenterpriseworld.com | 57

Y

our business is steadily growing, the market is shifting, and clients in different regions want more of your product or services. You know it's time to expand, but you don't know where to start. Business expansion strategy is a daunting task because there's so much to consider. One wrong move could cripple the business' future, while a well-thought-out plan is the beginning of significant growth.

Here are some tips on how to make business expansion strategy work: 1. Build Lasting Relationships It's not really the amount of money you have that will make the difference in business expansion strategy but the relationships you build. Establishing trusting relationships with your customers, lenders, and potential partners is critical to success.

For instance, where do you go when you need urgent cash for a massive order or bill? Title loan places are one option. Making timely payments, adhering to deadlines, and being responsible with your finances all go a long way in building relationships. Get to know and relate well with local organizations and businesses in the area of expansion. They will give you great insight into the market and can also help with marketing and networking.

2. Assess Your Options Before taking the plunge, assess what options are available. Depending on how far you want to expand geographically, look into multiple strategies, such as international or local partnerships, joint ventures, franchises, or mergers.

You can even decide to operate an online business and serve customers worldwide. Look into creating

58 | November 2023

eCommerce websites, digital marketing campaigns, and other tactics that will allow you to reach your desired business expansion strategy without investing a lot of money upfront.

3. Get the Right Team Together Your business expansion strategy is only as solid as the team executing it.

The right people should have experience in the local culture, language, and any specific skills needed for the business. Your team should also understand your company's mission and values, think critically, and develop innovative solutions to make the expansion strategy work.

Additionally, ensure that all team members clearly understand the goals and objectives for the expansion. You might have to hire local staff in the new location familiar with the market and customers. Look into the work culture, remuneration, and any specific regulations related to the new area.

4. Measure and Analyze Results Whenever you launch a new business or expand an existing one, measure and analyze the results of your efforts.

You'll better understand what is working and what is not, then adjust accordingly. Keep track of metrics such as customer growth, sales performance, market share, and customer satisfaction.

You should also look at data such as the number of leads generated from your digital marketing campaigns or website traffic to gauge how well your business expansion strategy is going.

Use this information to identify any opportunities for improvement or areas where you could be doing better.

Expanding a business is a challenging task but incredibly rewarding. You'll need an effective strategy and the right team to make it happen.

As you measure and analyze your results, keep adjusting until you reach the goals set. Test the waters with a smaller expansion before making largescale investments.

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