Hall of Fame - 2021 (EUROPE Edition)

2021 EUROPE

HALL OF FAME

From Editor’s Desk Looking Ahead to a Year of Success and Growth!

W

ith pandemic that brought the whole world to a standstill, 2021 has been a year of hope and new opportunities for many people. With their unending zeal, they showed us how strong is humanity, how we can rise up together and start running the machine again.

Our special issue of The Enterprise World’s Hall of Fame, we bring to you the stories of companies that have shown everyone how to run organizations in the hardest of the times. They have shown us that it is when challenges weigh you down, that is the best way ever to spring back up, strongly than ever!

It is something like it with the challenges we face. It is very easy to put our heads down and look at all the negatives that could happen. At times such, it gets hard to focus on the positive aspects of life, it becomes hard to believe the fact that good things are happening, if only we remain patient.

These companies have shown us what hope looks like. Even when times got hard, when it became hard to focus on what was good, the leaders suited up for the day, each day and presented to us with their amazing stories of success.

To put it in different words, success sounds nothing like hard work, but hard work does have a ring of success to it! So here we are, appreciating all those people who never gave up and gave our millennials to look up to something.

Cheers to a new year of success and growth!

Shalmali Shalmali W.

The Enterprise World High Street North, East Ham, England GB

Follow Us On:

For Editorial Concerns: editor@theentetpriseworld.com For Sales & Branding Enquiries: sales@theenterpriseworld.com For Subscription: info@theenterpriseworld.com Publisher The Enterprise World Creative Content Editor Shalmali | Adeeb Marketing Coordinator(USA) Peter J. PR & Marketing Coordinator James H. Business Development Executive Ginny Creative Design Head: Sushant K. Social Media Manager Narendra S. Digital Circulation Manager Amanda V.

This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair.

We try to bring a perfect platform for business organization to showcase their valued products/ services.

Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World.

The Enterprise World solely owns all the reprint rights.

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CO

12.

OnAsset Intelligence

14.

Storage Made Easy

16.

Think Biosolution

20.

Amodo

22.

Apiumhub

24.

C Consulting

28.

36.

Marvelution

SEP

30.

38.

Amrut Software

DataDirect Networks

32.

Isos Technology

40.

Mastervoice

42.

52.

Rapport International

Dr. Nadine Hachach-Haram

44.

54.

Linguido

Emily Rogers

50.

Trust Capital TC

58.

Laura Gross And Scott Circle Communications

60.

68.

SONEAS

MediSpend

70.

62.

Lynne Peyton Consultancy

RxAll

74.

Aglaia Capital

64.

ThoughtSphere

76.

Neeti Dewan

A Revolution In The Field Of Asset Safety And Tracking

O

nAsset Intelligence is a company that has not only created a new market sector but also has changed the way one looks at various problems. They have created services that meet a plethora of problems, ranging from digital asset tracking to data privacy and security, etc. OnAsset Intelligence has carved a name as one of the most reputed companies in the sector with unique products and services, providing utmost quality standards and unparalleled user experience.

OnAsset Intelligence has so much to offer and has so many unique products and services in their arsenal that makes them a one-stop solution to various problems.

OnAsset Intelligence They started before smartphones existed when most assets were being tracked manually with very little technology deployed to automate data collection.

They were also the first company to have a real-time tracking device formally approved for use on passenger aircraft, and as a result, they were invited by the FAA to help establish the rules and regulations currently governing the use of tracking devices in the aviation industry.

OnAsset Intelligence is an end-to-end provider of supply chain tracking and asset visibility services using advanced

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sensor-based devices that monitor and protect high value and mission-critical shipments and assets. They have been in business for over a decade and their products are used in over 160 countries globally. They support customers needing real-time visibility, location and condition of high-value freight and other assets shipped across the globe via all transportation modes (air, ground, rail, ocean).

Products/Services OnAsset Intelligence work closely with their customers to understand their needs and sculpt their products to their requirements. It's important to maintain a level of flexibility because no two customers are the same, everyone has unique needs and if you can't engage and adapt it is difficult to truly succeed in this business.

They are a full OEM, and they design, manufacture and maintain all of our hardware, software and service products including a premium line of wireless tracking/sensing devices, network connectivity services, and a global cloudbased Software-as-a-Service (SaaS) operating platform for managing these assets efficiently over the web. They can execute quickly on specialized and unique requirements, and they serve hundreds of global customers including shippers, logistics providers, airlines, system integrators, technology providers and packaging customers moving high value and mission-critical goods including pharmaceuticals, perishables, medical devices, high-value electronics and much more.

SENTRY FlightSafe® tracking device/gateway, Sentinel sensor tags, OAInsight SaaS platform and mobile app, and product customization/integration services. They differentiate themselves from others with the most long-term experience deploying and supporting their solutions globally, they are the OEM of every aspect of our solutions, they hold 17 issued patents on the technologies embedded into their products, and they also hold more aviation/airline approvals than any other company in the market.

OnAsset Intelligence is a company that has not only created a new market sector but also has changed the way one looks at various problems.

Ÿ VISION PLATFORM:

OnAsset Intelligence have a wide range of products and services that are uniquely distinguished and provide effective and foolproof solutions –

Vision™ is an enterprise-grade, software-as-a-service (SaaS) platform that enables you to manage your mobile assets fast and effectively, with no

software to install to get started. A complete supply chain Control Tower experience at your fingertips. Their latest iteration is built using HTML5 to provide a seamless user experience across a multitude of systems and devices. Ÿ ENTERPRISE API:

OnAsset Intelligence understand that you have existing IT systems. They know that a good tracking and monitoring solution must play nice with your current day-today operations. This is why they created their Enterprise API – to deliver your data to you in a secure manner leveraging industry-standard methods and formats to make it easy. Ÿ HYBRID SOLUTIONS:

Customized solutions leveraging our extensive portfolio of device designs and intellectual property. They've been in business for over a decade, and they've experienced the evolution of the industry first hand.

Ÿ RFID Portals

RFID scanning systems and portals based on flexible designs to allow for rapid configuration adjustments to meet varying customer requirements. Ready to install portals built to accommodate both storefront applications as well as industrial environments. More flexible and less costly than other pre-packaged RFID portal solutions.

offers a mobile app, exceptional

Ÿ Crime Prevention Kit (CPK)

The CPK is a pre-packaged kit that includes devices, accessories and service with a handy carrying case. Used to provide quick-dispatch tracking and monitoring on the fly. Ideal for law enforcement and customers needing access to a small number of devices for quick deployment.

OnAsset have achieved an unparalleled stature in this industry and has earned a lot of respect from the competitors and the consumer base alike. Ÿ SmartContainer®

From the start with RFID technology to our experimentation with Wi-Fi, UWB, LoRa, Satellite and cellular – they have an appreciation for all technologies.

They've made a business out of integrating the right technologies into cohesive and scalable solutions, and we understand what it takes to design, launch, scale and support global products.

NexsCard

in-house, USbased customer support and early access to your

Boutique hybrid cases that combine a variety of radio and sensor technologies in a self-contained and reusable package.

They've created SmartContainers that include cellular, RFID, sensors, cameras and electronic locks for unique evidence integrity and chain-of-custody management systems. Ranging from briefcase-size to full TEU container.

government benefits.

www.theenterpriseworld.com

13

The File Fabric For All Your Data

L

ed by Jim Liddle, CEO, Storage Made Easy provides a multi-cloud data management and data protection product called the Enterprise File Fabric™ that unifies on-premises and on-cloud company storage assets. It solves the enterprise data sprawl problem in which company data is located on-premises, a data centre, and increasingly, the Cloud.

because they run out of money, or that the idea was a bad one, it is because founders either fell out or gave up because the journey became 'just too difficult'. So to answer why SME is still here is easy, it is because of-

Storage Made Easy's Enterprise File Fabric for Secure File Sharing is their entry level product. It is what the other two variants are based upon and it focuses on ultra secure file/folder sharing for file storage and object storage.

Strong technology, great team, slices of luck along the way – and we did not give up!

The Journey-

The Products and Services-

No journey starts out smooth, there are a number of obstacles one has to overcome through it. In the case of business ventures, it is the same.

Sometimes there are challenges that you could not have foreseen. But getting over those and standing strong is what counts.

The File Fabric solution offers a “blanket” that company's can privately apply to wrap around all their data: on-premises, within a public cloud, or on a third party software vendors' cloud (SharePoint or Salesforce for example).

Customers can use the File Fabric for security, encryption and control with a focus on compliance regimes such as GDPR, HIPPA, FERPA and GBLA.

The Enterprise File Fabric for Compliance builds on this with content search and content discovery modules. The content search indexes the contents of files and objects to essentially provide a company with a private search engine for corporate data. The Content Discovery module provides continuous real-time discovery of PHI/PII data and Ransom ware protection.

Although, Storage Made Easy's challenge was quite a different one; their vision was simply too early! It might not sound like a challenge, but it was, as when they first started noone was talking about multi-cloud and data federation. This is not unusual for startups. Having worked with start-ups earlier, Jim knew that the actual challenge was to stay the course until the market matures.

Storage Made Easy offers three variants of the product: Ÿ The Enterprise File Fabric for

Compliance Ÿ The Enterprise File Fabric for

Media Ÿ The Enterprise File Fabric for

The first step to success is not giving up! In the main, start-ups don't fail

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Secure File Sharing

We take any customer loss personally and we really do try 'and go the extra mile' to make our customers happy.

Storage Made Easy's The Enterprise File Fabric for Media provides a unified view of media assets that can be dispersed on-cloud and onpremises. In addition to file transfer acceleration of media assets, it provides smart indexing and data classifications, with Cloud AI integrations, that ensures media assets can be easily catalogued and found.

Jim Liddle , CEO

No data is replicated or proprietized.Its metadata is smartindexed and this forms the basis of the File Fabric being able to provide secure sharing and collaboration, content search and PHI/PII discovery, and intelligent policy based enforcement of data for compliance legislature such as GDPR / CCPA / HIPAA. M-Stream, a feature of the File Fabric, also accelerates data to/from destinations up to 10x. FIPS certified encryption ensures corporate file/object assets are protected inflight and at-rest.

Storage Made Easy's File Fabric enables a company to make a ROI return on its most important asset, its data.

Storage Made Easy has recently announced a partnership with BackBlaze that they are pretty excited about and their Cloudian partner relationship continues to go from strength to strength. The Enterprise File Fabric can be purchased directly from Cloudian and is highly complementary to their Hyperstore Object Storage solution.

Jim Liddle and the Team“Being an entrepreneur you have to be a bit of a chameleon, especially in

the early days of forming a company.

You have to be pretty good at a lot of different things and become very broad in your skill sets.”

Coming out of University Jim worked on a number of technical projects, both software and hardware and then formed a couple of start-ups in the late 90's where, looking back, he learned quite a lot of what worked (and what did not). After this he worked for a number of start-ups in various technical, sales, product management and managerial roles before forming Storage Made Easy.

Jim's job is essentially doing three things for the team. The first is to use his experience to provide guidance and help; the second is try and help them grow in what they do; the third is to try and handle what gets in the way of making them productive in their role – the 'noise'. On a day to day basis he achieves this with varying degrees of success and of course like everyone else he sometimes fails entirely but the next day you brush yourself down and try harder.

With my team I set the direction and focus of the business in addition to defining the business goals.

“We are focusing on technology partnerships, channel partnerships and country distributors to help strengthen and broaden our sales capabilities.”

www.theenterpriseworld.com

15

Platforms For Telehealth Enterprises

T

hink Biosolution is an original design manufacturer (ODM) and technology provider, building customized Remote Patient Monitoring platforms for Telehealth enterprises and Provider organizations.

In this Interview with Shourjya Sanyal, CEO of Think Biosolution, let us know more about it.

Tell us about Think Biosolution.

Think Biosolution was founded in March 2016 in Dublin, Ireland, and is now a global innovation leader in building customized early warning score-based triaging platforms for assisted living facilities and hospital groups in the USA. Our two current platforms are the At-home COVID-19 Monitoring Platform and the At-home Geriatric Care Platform. Think Biosolution currently uses third-party point of care medical devices like pulse oximeters and blood pressure monitors to predict the onset of a chronic condition for a given patient.

Our future Chronic Disease Prevention platform is projected to be launched in early 2023 will help patients prevent the onset of new eighteen different chronic conditions. The platform will

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decrease the number of hospital visits, and the length of hospital stays for patients.

This market-creating innovation will directly impact health insurance enterprises in the USA and national healthcare authorities in the EU, who will launch a new category of preventative care delivery with a significant reduction in insurance premiums.

What were the initial challenges you faced?

Our biggest challenge was to find a good product-market fit for our technology. We knew from the get-go that our multiparameter wearable medical device QuasaR™ could have big impacts in multiple marketplaces, including regulated medical devices, smart apparel, and professional athlete monitoring. However, it took us two years to identify the correct marketplace, i.e., long-term care facilities in the USA. It then took us another two years to quantify our target customers' impact on KPIs for patient outcomes, cost savings, and an increase in revenue.

Which was that point that triggered the growth of Think Biosolution?

Understanding our platform's impact on patient outcomes, cost savings, and

revenue increase for long-term care facilities helped us trigger growth.

Long-term care facilities include assisted living, skilled nursing facilities, post-hospitalization care, and at-home care.

The other major factor was the COVID-19 pandemic. The pandemic ushered in a huge need for provider organizations to immediately deploy patient monitoring programs for at-risk, suspected and confirmed COVID19 patients.

Think Biosolution is an original design manufacturer (ODM) and technology provider, building customized Remote Patient Monitoring platforms for Telehealth enterprises and Provider organizations.

What are the products/services Think Biosolution focuses on?

How are your services different from those in the market?

Our two current platforms are the At-home COVID-19 Monitoring Platform and the At-home Geriatric Care Platform. This platform is a

Shourjya Sanyal , CEO

virtual doctor that uses early warning score-based triaging to provide longterm care facility administrators realtime updates about capacity, condition, and overdue tasks.

The most important responsibility of an entrepreneur is to find a productmarket fit.

None of our competitors can predict that the onset of chronic conditions is focused on managing single chronic conditions. Examples – Propeller Health (Respiratory), Datos Health (Cardiology and Oncology), and Vivify (Health Cardiology and Hypertension).

How do you decide to take Think Biosolution a step further in terms of your products/services?

Think Biosolution is now getting regulatory approval for the QuasaR™ device. QuasaR™ device is a wearable medical device that can measure the maximum number of biometric parameters in the marketplace (heart rate, heart rate variability, respiratory rate, blood oxygen saturation, blood pressure, movement, location, and temperature). By combining these biometric parameters, the QuasaR™ device will be monitoring patients for

the onset of new chronic conditions when patients start using QuasaR™ for managing a single chronic condition.

Our future Chronic Disease Prevention platform uses the QuasaR™ device and is projected to be launched in early 2023.

The most

Is there any new addition to the list of products/services? Anything exciting you would like to share?

important

Our disruptive innovation is our eighteen patented disease-specific early warning scores that can prevent the onset of half of all existing chronic conditions. Using these early warning scores, our At-home Chronic Disease Prevention platform will be able to provide automated triaging for highrisk patients in long-term care facilities or at home. This market-creating innovation will directly impact health insurance enterprises in the USA and national healthcare authorities in the EU, who will launch a new category of preventative care delivery with a significant reduction in insurance premiums.

responsibility of an entrepreneur is to find a productmarket fit.

www.theenterpriseworld.com

17

Insurance Telematics Applied

A

modo helps insurance companies address new market trends and opportunities by enabling innovative and quick-to-market smartphone-based insurance products. The platform gathers behavioral data from different data sources, consolidates and analyses them; presents them in a very userfriendly and actionable way. The platform itself is created so that different behavioral aspects tied to risk are considered while setting up the risk pricing.

Let's dig in more about Amodo in an interview with Marijan Mumdziev / CEOTell us about Amodo.

The company was founded in 2013 in Zagreb. Amodo raised 5M USD investment from Investors such as Speed Invest, Lead Ventures, SGH Capital and Bee Next. The investment supported us in building the product and consequently acquire a great customer base, among others AIG, Porsche, and BNP Paribas. Amodo clients are on 5 continents, and more than 20 countries, with the majority being in Europe and Asia.

What were the initial challenges you faced?

The biggest challenge the industry was

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facing at the beginning was educating the market on the value and need for this type of solution. In the 7 years that Amodo has been around, this changed radically so now insurance companies are more educated and are increasingly looking for specific features and customized solutions to their specific use cases.

In the beginning, we were one of the pioneers of the smartphone-based telematics propositions. Like in any industry, so in ours as well, through time comes maturity. More companies such as ours emerged, Insurance companies got more educated on different options technology could offer and started developing their preferences. It is increasingly a game in which providers focused more on which part of the technology and how much of a fit their focus is for specific insurance companies.

The main motivation to build the Amodo Connected Insurance Platform was the obvious gap between customer expectations and what Insurance Product and Services deliver.

While customer expectations are changing quickly and are shaped by influences coming from other industries, the Insurance industry had difficulty catching up in the number of transformational activities. As a consequence, we see an ever-increasing number of InsurTech companies in the past 5 years addressing different parts of the value chain.

What are the products/services the company focuses on? How are your services different from those in the market?

Amodo has been named among the top five most innovative InsurTech companies worldwide by Financial Times, thanks to successful projects with its Clients. The single most important success factor of Amodo is its relentless focus on customer pain points.

The connected insurance platform is used for 4 distinct areas in the process: Ÿ To better understand the customers through behaviour data and analysis, serve them better and in turn get the loyal customer base Ÿ To create personalized products, services and UBI pricing models Ÿ To enable successful product distribution through digital channels. efficiently sell exciting and new products through the new digital channel Ÿ To reduce customer risk through risk prevention mechanics Different data sources are used to build a comprehensive understanding of the customer behavior, including smartphone data collected through Mobile SDK, connected car data collected

Marijan Mumdziev , CEO

directly from the car or aftermarket telematics devices, various IoT devices, 3rd party platforms, and social media. Each data source has a special data processing protocol, and data is presented in a unified and actionable way to the insurance company.

Typically, insurance companies can expect a 15%-25% reduction in claims, depending on the value proposition and technology-based Risk Prevention and Engagement mechanics used. Amodo project in Latin America had dangerous parts of the city mapped out, and by encouraging people to avoid parking in these areas, Amodo Client managed to reduce the claims for bodily injuries among users of the app by 60%.

Is there any new addition to the list of products/services? Anything exciting you would like to share?

A product we are excited about is our first smartphone-based pay-per-mile insurance project. This project will be out in the market by the end of the year and the idea is that this product is perfectly adapted to the needs of endusers. The idea is that users can purchase comprehensive insurance through the app anytime, use it to cover a certain distance or time, and stop using it once they feel there is no need for this type of coverage.

Parts of Europe have predominantly

older vehicles in their car fleet and purchasing comprehensive coverage for this type of vehicle is perceived as expensive and inefficient. Since there is limited purchasing power due to a lower standard of living, these vehicles represent a significant value for their owners.

In cases of long travel or a more dangerous trip (bad weather conditions for example), there can be a will for the purchase of additional coverage. This is where our technology will come in, as it will allow drivers of these types of vehicles to purchase additional coverage only for the length of the trip they are expecting to cover and they will have the possibility of using this distance at their own choice. It does not have to be in consecutive journeys either.

If you can dream it, you can achieve it.

I am active in the Internet of Things technologies for more than 15 years with a special focus on the impact it brings to the Insurance Industry. I continually work on raising the market awareness of the oncoming disruptive trends in the Insurance Industry. Before Amodo, I was advising the Executive Board of several telecom companies in Europe on their Go To Market Strategies for the Internet of Things offering.

www.theenterpriseworld.com

21

A Revolution In Software Development And Growth

A

piumhub is one such company, working to change and revolution the software industry and its importance in the world of business. They are working experience in a wide range of technologies and have expert knowledge in the development and execution of such technologies and products.

They are not only working in the domain of professional software space but also working in the domain of IoT which not only is applicable and used in professional workplaces but can also be used in our homes and as a part of our daily lives. Apiumhub is a leading software development hub which is looking for growth and with strenuous work and top-notch services, they are one of the most trusted and respected companies in the industry. Apiumhub is leading the industry to a new change as a whole and bringing new horizons and thinking to the development of technology.

Let us find more about Apiumhub and understand their products/services and how they are differentiated and a role apart from the competition, providing high service standards and unparalleled user experience.

The Story of Apiumhub It all started with a small group of experts in software and user experience,

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joining forces and sharing the same vision, putting agile methodologies in the center of all processes. The more they worked on design & development projects, the more it made sense to separate them and launch a spin-off studio specialized in the digital product: North.

They have been expanding their services and network of collaborators to be able to cover the whole process of product transformation. Now, they are more than just a software development company, they are a tech hub that reunites innovation, design & technology. 2019 marks a new hallmark in the history of Apiumhub by creating and organizing the Global Software Architecture Summit (GSAS), an event that connects the leading figures of the Software Architecture world intending to strengthen the community, focusing on best practices and innovation.

Apiumhub is one such company, working to change and revolution the software industry and its importance in the world of business.

Apiumhub is a software development hub and a safe place for growth and selfdevelopment. It connects great minds, creating a pool of renewable knowledge.

Their know-how not only meets the most difficult challenges and objectives of their customers but also increases value on their software development investment. their core value is to build long-term

relationships with our clients to become their technology partner and stand by their side along the way.

They believe in building high quality working software, continue growing their community and their areas of expertise by bringing together the most passionate and advanced experts to deliver working software that will have an impact on the tech industry as a whole.

Products/Services Apiumhub brings together software developers & architects to help clients transform their idea into a powerful and scalable product. Their services include web development, mobile development, software architecture, product owner & DevOps. At Apiumhub they have expertise in a big range of technologies. They study the product architecture because in their opinion, good software architecture is vital to ensure platform scalability, high performance and cost reduction.

Their POs are focused on optimizing release value and time to market to achieve ROI faster, so they can guarantee high-quality digital product delivery. Their DevOps experts help deliver high-speed and quality software at the pace of business, drive continuous delivery

Evgeny Predein , CEO & Co-Founder

and automation and accelerate software release.

They believe in providing high industry standards and exceeding the client's expectations – Ÿ They build robust software for their clients. Ÿ They help developers to get better through our practical workshops and courses in Apium Academy. Ÿ They help companies get better at delivering working software by giving them tailor-made-hands-on courses. Ÿ They believe in constant improvement and growth. They regularly host and participate in software architecture events as well as organize Global Software Architecture Summit.

Latest Additions to Their Arsenal At Apiumhub they strive for constant improvement and continue to work hard to guarantee the best services for our customers. Therefore, in 2020 they have launched their own digital product VYou. It is B2B2C SaaS – customer identity and access management solution that allows having “All userrelated features in a box, ready from day one”. VYou vision is to simplify the automation of identity management as well as software development life cycle, putting extra emphasis on privacy, easy

integration, maintainability, segmentation, conversion rate, user experience and metrics. With VYou you can quickly build secure access, verification, & scalable digital identity management into your web and mobile applications.

one such

Partner Companies Ÿ SEOCOM is an award-winning agency that helps you build your SEO strategy and optimise the online presence of your brand. Ÿ PickASO is an agency specialized in App Marketing & Mobile Growth, covering all stages of an app marketing cycle – ASO, acquisition, retention, monetization and loyalty. Ÿ BrutalSys is a systems administration company, focused on cloud computing projects and administration of third-party servers. Ÿ Ymbra is a Drupal and e-commerce company with more than seven years of experience.

We measure our results; we need to know if we're in the right direction.

Apiumhub is company, working to change and revolution the software industry and its importance in the world of business.

www.theenterpriseworld.com

23

A Revolution In Software Development And Growth

F

ounded by Mr. Aldo Capurro, C Consulting S.p.A is the market leader in Italy in providing high quality software solutions for managing reinsurance processes (Life and Non-Life Lines of Business) with XLayers suite. C Consulting S.p.A. was founded in Italy in 2000.

C Consulting International, which is its subsidiary, was founded in 2014 and was borne out of the mission to promote XLayers as the end-to-end insurance solution on international markets.

XLayers first made its entry into the business in the year 2000 and insurance companies, as well as reinsurers and brokers, began utilizing it to manage and certify reinsurance processes more quickly and effectively. Over the last 20 years, C Consulting has managed to capture more than 70 percent of the domestic market in Italy and is rapidly making its presence felt all across Europe as well.

CCI's mission is to promote the diffusion of the XLayers solution on international markets and to assist Clients in the implementation of this solution so they can derive the expected benefits.

XLayers is the market leader in Italy for the management, control and

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certification of reinsurance. It is the only system on the market still owned by the initial developer (C Consulting S.p.A.) that has always been totally dedicated to the reinsurance “niche”.

Even the staff of specialists is made up of those who had conceived and developed the first version of the system. They are more than fifty and include reinsurance experts from the reinsurance and IT departments of large and even international insurance companies where they spent many years.

XLayers has been the focus of the activity of C Consulting S.p.A. for the past 20years and is now being used successfully by more than 60Customers (the majority of which operate on the Italian market) that actively participate in the “User Group”: the yearly meeting where all XLayers Customer gather to discuss about the market and the Product and where they are presented with the latest implementations on XLayers and take part to the next year Product evolution roadmap.

CCI operates abroad through a network of international partners (business and technology experts, professionals and former reinsurance managers as well) who organize presentations and demos directly to heads and employees of the relevant departments (Reinsurance, Financial Management, Risk

Management, Compliance, Operations as well as Top Management) of the target Companies.

Although, operating on such a large scale was not an easy task.

To believe in the idea sounds easy, but to make others believe it is tough, because usually one believes only after he/she gets the desired results. Same was the case for C Consulting: the main challenge was to convince Clients who were used to managing the whole reinsurance process manually that an IT system worked and could really be used to improve their services.

But the two main points that helped trigger the growth of the company were ●

●

In 2005 when the Italian Regulation Authority set the rules to managing reinsurance In 2009 when Solvency II came into force

The Products and Services of C Consulting We have been entirely dedicated to reinsurance for 20 years: we have invested 150 man-years of commitment and development on

Mr. Aldo Capurro , CEO

our flagship product, XLayers.

Currently, C Consulting leverages its flagship product, XLayers, a digital platform dedicated to reinsurance management. XLayers is an extensive suite of solutions that enables Clients to manage all aspects of the reinsurance life cycle: from the feeding of premiums and claims to the right sources and Parties all the way to the production of records for general ledgers, XLayers is an end-to-end reinsurance management solution for both the life and non-life insurance businesses.

agreements on risk premium basis, flat or variable rate Ÿ XProfile: managing portfolio profiles before and after reinsurance Ÿ Xportal: portal for reinsurance analysis

Besides the XLayers platform, C Consulting also offers Clients advisory services not just on the management of reinsurance but on all their internal reinsurance problems as well.

The C Consulting offer is very different from the other reinsurance XLayers manages both outward and services/products on the market inward reinsurance and enables the production of all the reinsurance related because of the total dedication to reinsurance management and control.

QRT's in virtually zero time.

The company's top-class added value The main benefit that Clients gain from services are designed for solutionbased project by employing highly XLayers is full control, total accuracy, qualified functional and technical and savings in both cost and time resources. because it fully automates all the processes and eliminates the manual errors that can occur when managing Their services are highly effective on reinsurance. project implementation methodology based on PMI standards. And give total guarantee from the project Their XLayers suite of services launch (processes definition, includefunctional design, data analysis, product implementation and training) Ÿ XLayers: certified management of right up to the system support. outward reinsurance Ÿ XInward: certified management of inward reinsurance Ÿ XEiopa: compliance to EIOPA (QRT) and IVASS (574/D) regulations Ÿ XLife: management of reinsurance

The main responsibility of an entrepreneur is to look a little further than the others and to guarantee top level services to all Clients in the mediumblong term.

www.theenterpriseworld.com

25

AI

has entered mainstream marketing, bringing changes one thought would be impossible to accomplish. AI has established a strong presence in many sectors, industries, with a proven track record. It is a system that can be used to perform tasks such as problemsolving, decision making, and even diagnosing diseases. The best part, it learns as it grows and handles more data and customers. Coming back to its use in marketing and how it has changed the industry. AI marketing leverages technology, increasing ROI (Return on Investment), target audience with precise decisions, and much more. With the integration of tools such as ML, Data Analytics, etc. one can find insights that would give marketing strategies a definite edge.

websites, etc. that you recently searched? This is all AI, finding the right people and providing them ads that match their searches and demands. This saves up a lot of time and costs as AI directs these ads to potential and interested customers only. Another valuable application of AI is Chatbots, and it has already proved to be a game-changer. We are all aware of them but smart chatbots will revolutionize it completely. They will be able to initiate conversation, discrepancy, etc. on a real-time basis. The time is not far away when these chatbots will be able to engage in sales, lead generation, etc. AI marketing is on the verge of becoming the next big thing to happen in the marketing industry!

Back to the Future?

Traditional Marketing with modern solutions!

AI is changing the face of marketing, in every possible way.

Digital marketing is on the rise and AI innovates and adds value to it even more. Content curation and generation are enhanced with AI providing viable topics and even curating initial drafts. AI can not only generate content but also place it on the right platform for the right people. It can also help out with mapping out end-to-end content strategies, and much more. AI marketing enables enterprises to unlock the full potential of digital marketing. This is crucial as many refer to digital marketing as the only type of marketing. Apart from this, AI with other tools can predict and analyze customer behavior and trends. This data brings insights that can be used to carve personal and unique content, strategies, etc. giving a personal touch to the products/services. And we all know that a personal touch is the key to convert and retain customers.

AI also ventures into digital advertising and fits right in the sweet spot. Do you see the ads of products/services on apps,

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If Moore's law holds, we cannot fathom what AI will be able to accomplish in the future. The innovation of AI and its integration into varied sectors has surely boosted the growth and functioning of enterprises. As its applications are being unveiled and enhanced, the future looks promising. With all being said AI marketing serves as a much-needed change in the marketing industry. It has its pros, a wider and targeted reach, better interaction and support to customers, personaliz ed emails, ads, etc. And has its downsides, repetitive ads, data security concerns, etc. With technology advancing faster than ever, whether this is good for us or bad, only time will tell.

But for now, the work and results speak for themselves, and it all is exemplary and thrilling.

“What all of us have to do is to make sure we are using AI in a way that is for the benefit of humanity, not to the detriment of humanity." -Tim Cook, CEO of Apple

How

ARTIFICIAL INTELLIGENCE is Transforming Marketing

www.theenterpriseworld.com

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Untapping The Potential To Automation

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arvelution is one such company working in this field and providing Jenkins integration for the Jira app.

Jira is the number one software development tool for agile teams and Jenkins is the most used open-source automation tool. This not only makes their services unique but also helps in providing their clients with agile, flexible, feasible and unique solutions to their respective needs. As Jira and its integrations have practical applications in many industries, it becomes highly efficient and lucrative for the companies to use this.

Jira serves as a powerful and innovative tool used by Software, Professional Service, Media & Communication, Education and Healthcare industries, and the list goes on. Today, Jira is the go-to software development tool for agile teams, also it can be expanded with integrations with source code management and continuous integration tools to streamline development processes and provide different and unique solutions.

Marvelution has truly changed the possibilities and opened the hidden potential of Jira by their unique and innovative services. Their list of happy and satisfied customers, and with more in the queue, speaks for their reputation and expertise of the

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team and hold of their services in the market.

The Road to Success: Marvelution began its journey as an open-source project, starting its journey in 2007. Marvelution was founded as an umbrella open-source project, that would hold all the opensource projects that Mark Rekveld, CEO of Marvelution was working on.

This not only helped Mark to grow his knowledge and understanding of different software development frameworks, methods and architectures but also helped him in understanding the intricate details and processes that are of key importance, etc. Earlier Mark was focused on working many projects mainly as a consultant, leading to the inception of Marvelution. One of the first projects was Jira Hudson Integration, the predecessor of the Jenkins Integration for Jira app. This success allowed Mark to establish Marvelution, the company, in 2015.

The journey of Marvelution is unique and different in every sense but one that is common to all successful companies is their initial challenges, hurdles, etc. and Marvelution is no different. The challenge with integrating Hudson (now known as Jenkins) with Atlassian Jira was that each build result added a new comment to an issue in Jira, resulting in

important user comments getting lost between all the build comments.

Marvelution overcame this hurdle by opting a better integration between the two applications. This project has been adopted by 3000+ customers during its course as an open-source project. After establishing Marvelution the company, the biggest challenge was to come up with a pricing model of the opensource projects.

When it comes to the question of a company's growth, the growth in headcount and the number of clients was not the focus of Marvelution but the overall growth of the company from an open-source project. Thus, when it comes to the graphs and performance of Marvelution, the only changing figures since its inception is the sales revenue and those numbers speak enough and with Marvelution paying extra attention to their customer's feedbacks, prompt responses to support requests even when there is no SLA (Service-Level Agreement) bound to the request speaks sufficiently if not less about Marvelution, their long-standing success and the demand for their expert and skilled solutions.

Marvelution's Unique Service Offerings: Marvelution's currently focusing on its Jenkins integration for Jira app. The

Mark Rekveld , CEO

Jenkins Integration for Jira app provides insight into issues and their relationship with builds in Jenkins.

Allowing you to answer questions such as; are the builds for issue X passing now? Is all the build green for issues in version Y? Can I release version X? The Jenkins Integration for Jira app allows Jira users, developers, release managers, QA engineers and alike, too quickly and easily see the build status of any issue they are interested in and make informed decisions based on that.

Marvelution's services are unique and custom-made to their client's needs and changing demands, truly setting them apart from the competition in the market.

Where the competitors use issue comments to link Jenkins builds to Jira issues, Marvelution uses custom view elements added to Jira to show this information. The main advantage of this is that the comments don't get polluted with comments that make it hard to find customer/user comments.

In addition to this Marvelution is also developing an automation engine that allows administrators to configure a rule that should be executed when a build or job in synchronized to Jira.

Allowing to simply create, and release, a version in Jira if the release build was successful, or automatically transition an issue if a developer is working on it.

Another differentiating factor of Marvelution is that they believe in having a single source of truth and a single place to manage this truth.

Marvelution has opted to place this source of truth in Jira where users can configure and maintain the integration.

Competitors tend to use the Jenkins build pipeline where users can configure the integration. This will result in the source of truth being distributed across the CI/CD landscape making it harder to maintain.

Marvelution spearheads the companies providing Jira solutions due to many reasons, one of them being driver feedback Marvelution receives from their customers. This can be both bug reports and feature requests and is then mixed with their out-of-the-box thinking and unique ideas for products and services. Another deciding factor is technical advancements and changes needed to make sure the products and services keep performing to the high standard set by Marvelution.

Back in 2018 Marvelution launched a new beta product Jenkins Integration Automation for Jira. After 2 years of testing with 300+ customers, Marvelution is proud to announce that the core of this new app is bug-free and ready for production. 2021 will be the year this new app gets fully integrated with the main Jenkins Integration for Jira app.

Marvelutions services are unique and custom made to their clients needs and changing demands, truly setting them apart from the competition in the market.

www.theenterpriseworld.com

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Software At Your Service

A

mrut Software is one of the most shining companies when it comes to providing End-to-end software services, and BPO services. They are not only delivering these services with the best industry standards and practices but also provide consultancy and turn-key solutions in the IT, SEO, and Multilingual Translation Industry.

Together, they not only make them a one-stop company for a wide range of solutions, with more than 100 qualified professionals and consultants working relentlessly to provide the best, most efficient, and scalable services to their customers.

Their experience with various industries has not only added to the accuracy and authenticity of their company and its services but has also carved a name for them as one of the promising Atlassian solution providers, with a bold presence all over the globe.

In conversation with the MD and Founder of Amrut Software, Abhay Bhalerao. Let's hear more about Amrut Software, its services, and the professional journey of the Founder.

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How did Amrut Software come into existence, what is Amrut Software, and the initial challenges faced by Amrut Software?

Amrut Software was started by accident. I had received an inquiry from a friend about a BPO process for a possible client and that led to the start of the company resulting in getting into software product sales and then into software services. The important point is no product can be made to get going immediately, it involves a change, training, configuration, integration, testing, etc. Hence while selling the software is important what is more important is a good implementation. We do both.

Amrut Software is an End-to-end Software and BPO services and solutions provider, based out of Mumbai. We also provide consultancy and turn-key solutions in the IT, SEO, and Multilingual Translation Industry.

Amrut Software is one of the most shining companies when it comes to providing End-to-end software services, and BPO services.

We aim to listen to business needs, promote ideas, and build strategies to provide clients with satisfactory services. We ensure that we deliver

goals by meeting deadlines, well within the cost parameters. But the real unique selling proposition is the immense trust that has helped us build long-term relationships with our clients.

At Amrut Software, we bring to you full lifecycle support of services incorporating the latest IT technology, BPO, and Software segment with their related advancements. Being Atlassian's premier partner in India, we also provide co-managed solutions that help enterprises safeguard their critical business operations. We also procure, test, configure and bring to your doorstep a wide range of leading-edge solutions and products and offer simple yet flexible, costeffective IT support packages.

Amrut Software has a robust methodology, scalable solutions, and human resources that stand as a backbone to it. We sport teamwork and encourage healthy environments so that the company and the employees can grow together for a bigger cause and a better tomorrow.

As a result of our efforts, constant research and growth as well as technological upgrades, we, the team of Amrut Software is very much pleased to offer the latest online services and software developments.

Abhay Bhalerao , MD & CEO

The challenge was to work in a BPO setup in which I had no experience or expertise. It was frustrating at first but slowly we understood the training of candidates, processes, quality, etc. It was new learning for me as I was involved in the sales of software from the start of my career. The other challenges in India are Govt rules, restrictions, etc. The management training comes in handy in such cases, which saved me.

What led to the growth of Amrut Software and the reasons keeping it successful over the years?

The growth of Amrut Software was consistent and the selection of the right people at the right time in the right place. Many times, strategies are written afterward. You need a bit of luck and firefighting systems in place.

Belief in what you are doing is very important.

We have been consistent with our product sets and continuous learning. For us, the growth of some of our partners helped in growing the company as well.

Hence being associated with the right set of partners as well as a team is very important.

Tell us about Amrut Software's service offerings, new addition, and how do these services keep up with the changing time and trends in the industry.

We focus on DevOps, ITSM, and Helpdesk services and products related to these. Our experience with multiple types of customers, long term association with such technologies and processes separate us from the rest. Again, we have always tried our best to serve clients even if in some cases it meant a loss to us. The customer is the king at the same time he is our partner in a win-win situation.

We have added Microsoft azure DevOps to Atlassian-based solutions as well as some additions to Helpdesk solutions. This gives our customers more flexibility.

Abhay Bhalerao, MD & CEO It's a continuous process of learning and relearning and change. We can't say that this is now our core competency and it's not going to change. The world is seriously flat now and we have to be on our toes.

We have to seek out new developments and be true to our customers. Honesty and integrity are very important if you want to stay long in a business.

We have added Microsoft azure DevOps to Atlassian-based solutions as well as some additions to Helpdesk solutions.

This gives our customers more flexibility.

www.theenterpriseworld.com

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Software At Your Service

I

sos Technology is the first name that comes when a company or a business is looking for ITSM, Scaled Agile, DevOps, and migrating to the cloud, etc. services. They not only pioneer the industry practices and services but also their award-winning team of experts, whose industry knowledge and experience are spread across many industries, truly makes them one of the best companies to look for in this domain.

They provide unparalleled service with a user interface that provides a uniquely satisfying experience to their clients, with tailor-made solutions that fit perfectly to their client's needs and demands. They are one of the most sought-after companies in the domain, exceeding their client's expectations and leaping ahead of the competition in the market.

In conversation with the CEO at Isos Technology, Thad West. Let's hear more about the company, its unmatched services, and also about Thad's entrepreneurial journey and his views.

Please tell us about Isos Technology and the factors triggering its growth.

Isos Technology helps companies that are changing the world. As a premier Atlassian Platinum and Enterprise Solution Partner, we make

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organizations' Atlassian tools work more efficiently and effectively for them with the least amount of disruption, so that they can focus on their business priorities. Our award-winning team has tackled some of the toughest problems companies face across ITSM, Scaled Agile, DevOps, and migrating to the cloud, helping them get the most value out of their technology investment.

Since 2005, we've helped hundreds of organizations in both the private and public sector achieve their goals through our proven process of effective communication, thorough planning, and taking a long-term view of our client's success. Headquartered in Tempe, Arizona, with offices across the U.S., Isos Technology has been recognized as an Atlassian Partner of the Year: Enterprise, an Inc. 5000 FastestGrowing Private Company, and a CIOReview Most Promising Agile Consulting Company.

Initially, it was a challenge to find our identity as a company. We knew we had a lot of value to bring to our clients, but we weren't focused and found ourselves chasing too many different types of opportunities.

Isos Technology was founded by four technology nerds in 2005 and started as an Enterprise Java development consulting firm. Our then-small team quickly took on several projects for a

few key clients in a variety of industries.

From Day 1, our development team used the Atlassian tools—Jira and Confluence, specifically—for the collaboration and planning of these consulting projects.

Very early on, our clients expressed interest in how we effectively delivered our software solutions. Many of them enjoyed learning our process, and how we leveraged the Atlassian tools to enable better collaboration and project success. It was at that point that we realized that there was something really special about Atlassian's products and the company, in general. We found our focus and identity, we became an Atlassian Platinum Solution Partner in 2014, and the rest is history.

Tell us about the services in the arsenal of Isos Technology, new additions and your plans on taking them ahead in the future.

Our award-winning, Atlassian-certified team is made up of experts in business processes, software development, change management, and more. We've tackled some of the toughest problems companies face across ITSM, Scaled Agile, DevOps, and cloud migration. In a nutshell, we help our clients get the most value out of their Atlassian investment. Companies have engaged us at every step of their technology journey, from implementation and integrations to

Thad West, MD & CEO

training, optimization, platform management, and managed services.

We're also heavily invested in the long-term journey of our clients. We roll up our sleeves and become an integral part of their organizations, for the long haul. Lots of Atlassian Solution Partners can migrate data from one platform to another, but we take pride in the fact that we do all of that initial work up front, and then engage our clients for years to come.

We learn their business goals and then set about helping them with critical business decisions, scalability issues, and every day “nitty-gritty” of handling license purchases, performing upgrades, and onboarding new staff members as users of the Atlassian tools. And we do this all with transparent, thorough, and detailed communication.

We're also different because of the value proposition we bring to our clients: We're heavily focused on leveraging the breadth of the Isos Technology team. We don't expect one person or resource to be the solution for a client. It is nearly impossible for one individual to be able to answer all the unique problems, questions, and issues that arise within a particular organization because every company is so unique.

Atlassian has a very large and dynamic ecosystem which that makes

it all the more difficult to be an expert in “all the things.” We like to take a teambased approach, and that has paid off in spades not only for our clients but for us, as well.

We're very excited about Jira Align, Atlassian's Enterprise Agile planning tool. Atlassian added Align to their portfolio in 2019 and has committed itself to provide enterprise teams with a transformational planning tool that offers real-time visibility and aligns every team to strategy. Isos Technology recently became Jira Align-certified through Atlassian and we are thrilled to be implementing this revolutionary new tool with some of our clients.

We're also excited about Jira Service Management (formerly Jira Service Desk), which launched in 2020. We see Atlassian as being a serious contender in the ITSM/ESM space. We've been working with ITSM solutions since 2016 and this latest release creates an incredible amount of opportunities for us and our clients.

Dont be afraid to stand for what you believe in, even if that means standing alone.

Our number one driver of maturing our products and services is the feedback we receive from our clients and the market.

We're not looking to build solutions or technology that interest us, we're looking to build solutions and technologies that satisfy our customers' needs.

www.theenterpriseworld.com

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Software At Your Service

S

EP is one of the leading companies in the domain, securing the valuable and resourceful data of enterprises and keeping it in top shape without compromising on the integrity and safety of the data. The team of SEP are industry professionals, packed with thorough knowledge of the latest trends and are always up to date with the latest technology to provide solutions that are not only unparalleled but also provide their clients with a sense of safety and surety that SEP always has their back and the data of their clients is always secured and I pristine condition. All these factors make them one of the most trusted and sought-after HPE solution providers in 2021.

The Company, the Journey The company was founded in 1992, headquartered in Holzkirchen near Munich, Germany, and has a subsidiary with a support and sales team in the USA. SEP has a strong partner network and relies on welltrained system houses for sales.

Customers in more than 50 countries include top-tier companies, market leaders in the healthcare, financial sectors, manufacturing companies, federal ministries, public sectors and leading universities.

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SEP AG is a manufacturer of backup and disaster recovery software solutions for the protection of crossplatform, heterogeneous IT environments. The data backup solution “SEP sesam” secures a wide range of virtual environments, operating systems, applications and databases – up to SAP. SEP offers among others certified backup solutions for the entire SAP solution stack including SAP HANA on Intel & IBM Power platforms, SAP Business One, SAP NetWeaver on various databases & SAP ASE. It's “Made in Germany” with no backdoors.

The universal support of complex system environments sets the SEP solution apart from the competition.

This allows the consolidation of several backup systems to a centrally managed hybrid backup solution. The solution works reliably and consistently implements compliance requirements incl. EU-GDPR. SEP offers solutions for on-premise and in the cloud and for service providers, who are running Backup-as-a-Service (BaaS), based on the SEP sesam technology. The SEP Cloud Application Protection Service (CAPS) SEP also enables a GDPRcompliant Cloud-to-Cloud backup and data loss prevention solution for Microsoft 365, Salesforce, Google Workspace and Dynamics 365.

Their Vision is “SEP protected future”, and they make sure to take care and protect the future of enterprises. Their mission is to protect what enterprises have achieved to free their client's mind and focus on the future of their enterprise. So, companies and organizations can concentrate on their business because they take care of the availability of their data. A fast, uncomplicated data recovery to ensure SLAs is important. This can be crucial for the survival of a company's business.

The increasing heterogeneity of IT environments has created additional requirements. In addition to UNIX and Microsoft Solutions, Linux derivatives such as Suse and Red Hat have suddenly appeared. A comprehensive backup solution must also be able to support these Linux solutions, which SEP developed accordingly.

Another challenge was and is the strong data growth, which requires more and more storage capacity, especially for backups. SEP has developed a software-based deduplication solution for this, which achieves a minimisation of the backup data volume of over 90%, which can be proven in many installations.

Jan trinkl, VP Sales

Services offered by SEP, and New Additions SEP delivers backup/recovery solutions for a medium-sized business to enterprise.

“They support the systems no one else can” – their motto – describes a big advantage. They support not only the market leaders but also less widespread, heterogeneous and new technologies. This help users to consistently protect and quickly restore their diverse IT environments which are reflected in their comprehensive support matrix too. Their certifications ensure that databases and applications are backed up/ restored consistently and under the manufacturers' specifications.

They also have a focus on virtual environments and they support at the moment 9 different hypervisors and the 10th is in the starting blocks. With SEP, backup and recovery of existing systems and the newest systems are connected.

So, companies have the freedom to choose the IT components/solutions which fits best for their needs and SEP takes care of complete data protection – easy to use with a modern WebUI and centrally managed.

They plan to release their new release SEP sesam Jaglion in Q3/2021. In this release, they'll have a lot of new customer benefits included. They listen to their customers and permanently improve their solutions and services to reach an optimal customer experience. Therefore, they invest with permanent growing intensity in the know-how and qualification of their team and partners.

Their leading virtualisation portfolio will be further expanded, including the requirements of hosting providers. They continue to stand for a genuine hybrid backup – to reach optimal protection for virtual and physical worlds – on-premise and in the cloud. This is based on very close cooperation with technology partners.

They offer high-security mechanisms, deliver the technical safety for EUGDPR and other compliance requirements and guarantee that our software has no backdoors. For their clients and the customers of their service providers, it's optimal investment protection and guarantees the highest data availability.

Always check in relation to time, position and direction moving, I would say its a strategy. Otherwise, you stop being movable and flexible like you should for all times.

www.theenterpriseworld.com

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Manipulating Data, Increasing Productivity

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ataDirect Networks is one of a kind company, dominating their domain and leading the competition in the market, through their innovative, cutting-edge, and breakthrough services, that not only enhance the working of enterprises but also enhance their performance, ultimately helping their clients achieve a solid growth scale and an impeccable functioning in terms of data handling and management.

In conversation with the President and CO-founder of DataDirect Networks, Paul Bloch. Let's hear more about the company, its services, and the President's professional journey.

Tell us about the company and the initial hurdles along the way.

Founded in 1998, DataDirect Networks is the largest privately held information storage company.

DataDirect Networks provides large storage systems for unstructured data and big data, like Enterprise at Scale, AI, analytics, and high-performance computing (HPC) environments, and is deployed at more than 10,000 customers across enterprise, government, and academia sectors.

30% of the aerospace and automobile industry, 40% of leading investment banks, 50% of the world's largest oil and gas facilities, and 70% of the Top

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100 fastest supercomputers in the world are powered by DataDirect Networks' high-performance data storage products.

DataDirect Networks achieved recordbreaking annual revenue of $400 million and its highest-ever profitability in 2020. In September 2020, DataDirect Networks was rated #1 ahead of IBM, Dell EMC, Netapp, and HPE in a User Survey for Storage. Additionally, DDN was rated #1 overall, #1 in technical delivery, #1 in operational execution, and #1 in future purchase intentions.

Choosing to build the company with minimal venture capital funding proved to be challenging in the early years, but turned out to help tremendously in the long run.

Tell us the factors that pushed DataDirect Networks to the heights of success and how it has stayed as one of the most successful companies in the domain.

DataDirect Networks initially built high-speed disk storage systems, selling their first systems to NASA. With the explosion of “Big Data” Alex Bouzari and I realized that a wider “transformative” event was happening in IT and that HPC-class storage would be needed for high-end analytics and data processing, with lightning-fast IO, and the ability to scale to much higher capacities. Rather than follow a larger

market served by mainstream system and storage vendors, Alex and I decided to focus exclusively on fast access and high-capacity storage, particularly for unstructured data. By 2008, DataDirect Networks had exceeded $100 million in annual revenue and was providing storage systems for 48 of the top 100 fastest supercomputers in the world.

Tell us about the services DataDirect Networks offers, new additions, and your plans to take these services ahead with the changing times and trends.

DataDirect Networks focuses on providing Intelligent Infrastructure, AI, analytics, and multi-cloud storage and data management solutions for a changing world. For 20 years, DataDirect Networks has designed, developed, deployed, and optimized systems, software, and storage solutions that enable enterprises, service providers, universities, and government agencies to generate more value.

They accelerate time to insight from their data and information, on-premise and in the cloud. Organizations leverage the power of DDN technology and the deep technical expertise of our team to capture, store, process, analyze, collaborate, and distribute data, information, and

Paul Bloch , President & Co-Founder

content at the largest scale in the most efficient, reliable, and costeffective manner.

Our customers include many of the world's leading financial services firms and banks, healthcare and life science organizations, manufacturing and energy companies, government and research facilities, and web and cloud service providers. Having backed over 60% of the Top 100 supercomputing systems in the world, our reputation as a leader is reinforced by our increasing focus on AI data storage.

We differentiate ourselves from those in the market because not only do we have over two decades of expertise in deploying massive infrastructure, but we also produce innovative technology that continues the boundaries of the market.

The global demand for AI, analytics, and real-time insight has created new paths to innovation in every industry, along with massive management and scaling challenges.

DataDirect Networks continues to innovate and address these requirements by delivering Intelligent Infrastructure solutions that will improve operational efficiencies for countless organizations. DDN's recent launch of the unified storage platform is a realization of our vision and the

acquisitions made in previous years, enabling simplified integration of Tintri technology into DataDirect Networks' portfolio to benefit both enterprise and HPC customers at any scale. Expect to see many more synergy and product cross-pollination across DataDirect Networks and Tintri portfolios.

DataDirect Networks' sustained vision and execution have made us the world's largest privately-held data storage company. We will continue our technological and market leadership through our long-term investments in leading-edge research and development, our relentless focus on solving our customers' end-to-end data and information management challenges, and the excellence of our employees around the globe, all relentlessly focused on delivering the highest levels of satisfaction to our customers.

Life is not always a matter of holding good cards, but sometimes playing a poor hand well.

To meet these ever-increasing requirements, users are rapidly adopting DDN's best-of-breed highperformance storage solutions for endto-end data management from data creation and persistent storage to active archives and the cloud.

www.theenterpriseworld.com

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Breaking The Language Barriers

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astervoice dawns upon this impending issue, providing breakthrough services in the field of language solutions. They are the go-to service providers when looking for efficient and highly effective language solutions. They offer simultaneous translation, remote interpreting solutions, language technology, and of course language training services.

Their services come highly acclaimed as one of the best and unmatched amongst the rivals in the market.

Their dedication, service, and support, mixed with the unwavering sincerity, skills, and expertise of the team of Mastervoice, propels them to be among the 10 most reliable language solution providers in 2021.

The Company – Mastervoice Mastervoice was found with a mission to support the globalization of events and organizations with simultaneous translation for international organizations.

Mastervoice has a proven track record of excellence with more than 3,500 interpreter days on an annual basis.

They have earned a position as a trusted provider of conference interpreters for over 150 multinational companies and international organizations. They were ranked among the 15 biggest global providers

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for simultaneous interpreting with onsite conference interpretation (source: CSA) in 2014 and for simultaneous interpreting with in-person interpreting in 2020.

Mastervoice received ISO 9001 certification in 2008 for the full scope of professional language services: onsite and online simultaneous interpreting, translation services, interpretation technology, language training, and language consultancy. Quality management, reliability, and continuous improvement are key values for our organization, our employees, and our partners.

They have been pioneers of the industry, enabling organizations to work and provide peak performance without having to worry about language barriers.

The standards set by Mastervoice and its team serve as a benchmark for the industry. Their dedication and sincerity towards serving and enabling their clients are unparalleled. Mastervoice is always there for their clients, regardless of their duration working with them.

These factors make them highly soughtafter and highly trusted by the top companies around the globe.

Services Offered by Mastervoice and What Sets Them Apart Pushes Them to Heights of Success: Mastervoice was the first language service provider to offer online

interpretation with conference calls using any IP-based medium and one of the few global service providers to receive ISO 9001:2008 certification as a recognized language technology consultant.

They specialize in simultaneous interpreting as core expertise, supplemented with high-end interpretation technology, translation of presentations and meetings reports, and transcription services using nextgen language technology.

After a steep growth in the early years since their foundation back in 1998, they maintained a double-digit growth on an annual basis until the figures collapsed with Covid-19. In spite of a strong drop in revenue in 2020, they were able to maintain operational results by offering package deals to their meeting clients with bespoke online solutions based on their specific meeting requirements.

Their procedures for qualification, screening, and selection of conference interpreters require at least 3 independent reviews from vetted interpreters, as well as documented interpreter experience with proven client history. This sets them apart from the competition and has given them a competitive edge in service level excellence.

Eric Bauwelinck, CEO

Apart from this, they are striving to improve their service offerings. A company like Mastervoice sets the industry standards, being the pioneers of high-end interpreting solutions. They are client-centric, listening to feedback, and making minor to major changes, all for unmatched customer satisfaction.

Leadership at Mastervoice Mastervoice is a unique company in a unique niche, what sets them apart is their company values, resilience, deeply embedded into their cores.

All this makes a good team but having a vision and leadership is what propelled Mastervoice to become successful and command a dominating and respectful position in the industry.

Eric Bauwelinck is the CEO of Mastervoice. His mission is to unlock global business potential with online interpreting for international organizations and speakers. Eric is also the author of the book 'Voices from Above', on the transformation from onsite to online interpreting back in 2016. He is a strong believer in human language technology to globalize business.

Before establishing the company Mastervoice, Eric has been working as a conference interpreter for more than ten years. His expertise and

experience in conference interpretation paved the way to offer the full range of language services for meeting planners, corporate companies, associations, and institutions.

Key Achievements of Eric's Business Journey The first achievement was a personal journey from a freelance interpreter to a global top 15 interpreting business.

Quality has always been a key focus on that journey, with ISO 9001-2015 certification for the full scope of language services including language technology, which is exceptional in the language industry.

Mastervoice and its team have also embraced Kaizen in their organization to support change management processes and continuous improvement efforts in the past 20 years. A proven track record as a preferred interpretation supplier for 1,260 international clients including some of the largest global companies is a big achievement, but nothing beats the level of confidence they get in return as trusted partners. It is their strongest incentive to move forward, to grow, and to improve.

Instead of wondering when your next vacation is, you ought to set up a life you don’t need to escape from.

www.theenterpriseworld.com

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Accurate. Professional. Reliable.

R

apport International is a fullservice multilingual communications agency that is proud of its 30-year legacy and achievement of becoming one of the top translations and interpretation agencies providing written and spoken solutions, multilingual and global marketing, and additional language services to help businesses reach their target audience.

The core of Rapport International's success is linked to its mission “to unite people across languages and cultures”, and its foundational belief in “peoplefirst communications”, which is infused throughout the organization's ethos, processes, systems, and client relationships.

In a conversation with Wendy Pease, Owner of Rapport International, let's discover what Rapport is all about and how are they transforming businesses across the globe.

What are the key challenges you tackled while growing the company?

The evolution of technology has created key challenges for many industries, including the translation and linguistic sectors. Yet in the challenge lies creativity and opportunity to expand and rise to new levels of service, which is what Rapport International has continuously achieved.

For example, in the time since Wendy

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purchased Rapport International in 2004, the world has seen the rise of the world-wide-web, internet functionality, artificial intelligence, chatbots, social media, as well as Google Translate, and a myriad of technological advancements that can unite, strengthen, advance communications IF used in the right way. Wendy's team is committed to understanding and discovering the nuanced capabilities of each new evolution in technology to bring people closer together.

As a result, Rapport International has been able to ride out some potentially risky storms and find meaningful ways to incorporate tech advancements into innovative deliverables for their clients and projects.

What are the products and services the company focuses on? How are your services different from those in the market?

Rapport International specializes in and is known globally for high-quality language services, including Interpretation and Translation, Multilingual Marketing, Cultural and Global business strategy, customer acquisition, as well as legal, technical, and medical subject matters.

Given Rapport International's “exceeding expectations” commitment to its customers, they have retained a significant number of clients from their

early days back in the 1980s. In an age when vendors spend hundreds of thousands of dollars on lead generation to attract an everevolving door of clients, Rapport International leads the way through its “people-first” approach to client loyalty – a philosophy and business approach woven throughout the foundation of their services.

Rapport International listens, really listens, to understand the needs of each client and the scope of every job to ensure that each project is delivered on time, on budget, and in the right voice. The underpinning of every project? A desire to connect people across languages driven by a commitment to accuracy, correct terminology to enhance cultural sensitivity and avoid liability, and a high value for customized services, messaging, and strategy to ensure project success.

How do you define leadership?

How do you empower your workforce?

Leadership is the ability to play well with others and to set a vision to get the team to move in the same direction. Good leaders create a culture that rewards motivates, and recognizes accomplishments – both from individuals and the team. The

Wendy Pease, Owner

best way to empower a workforce is to make sure each person is doing the job that they want and can do.

What are the key achievements of your business journey? Ÿ Technology = Staying current on new technologies to improve service delivery gives Rapport International a personalized edge in the industry; it's what they do well. Ÿ Longevity = Commitment to developing productive and fulfilling relationships that last. Ÿ Global Connection = Embracing and facilitating connections around the world for personal and business success.

What kind of clients do you serve, any special mentions?

Rapport International nurtures and keeps long-term relationships with clients so that the client can depend on the consistency of the translation and the interpreting services over time. In addition to well-established clients, Rapport International also works with clients new to translation and interpretation. Their specialty is working with a client to develop a smart way to communicate across languages. Clients include Boston Red Sox, Duck Tours, TOMY, and many well-known hospitals and manufacturers.

Know the leader: Wendy Pease, Owner, Rapport International Wendy Pease is an expert on translation, interpretation, global business, languages of the world, and cultural diversity. Of special note is her expertise and interest in Global Marketing for Lead Generation and Customer Acquisition. She is the author of “The Language of Global Marketing – Translate your Domestic Strategies into International Sales and Profits” found on Amazon and other retail stores.

Throughout her career, Wendy has worked with hundreds of companies to help them communicate across more than 200 languages and cultures. Her expertise in international relations grew from working in several international and global marketing roles and spending years living abroad.

Instead of wondering when your next vacation is, you ought to set up a life you don’t need to escape from.

As a creative side endeavor, Wendy hosts “The Global Marketing Show” podcast, which features experts speaking on opportunities and challenges in increasing multilingual lead generation and revenue, which can be found on iTunes, Spotify, Amazon, and other platforms.

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An Apropos Application For Language Enthusiasts

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eople nowadays are much keen and enthralled on learning multiple languages and the culture that it has. With the growth in recent technology, several applications offer language programs at the ease of people's comfort. They can accurately learn a new language in their free time and one such innovation is Linguido.

Alan Kashkash, CEO of Linguido, laid the foundation of the company in order to bring new, relevant, and engaging content to students of all ages who are learning a new language. Here is an interview with Alan, Brief us about Linguido.

Linguido is an Edtech AI startup offering an app for language learners and an AI-based blended learning platform for language schools. We focus on giving the power of the latest discoveries in AI and Natural Language Processing (NLP) to teachers allowing language schools to create, manage and enhance tailor-made language courses.

What are the key challenges you tackled while establishing the company?

Definitely lack of free time. The online language learning market is highly competitive, and a fresh company pursuing product-market fit has a very difficult job to stand out from the crowd and start making profits. This high

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barrier to entry forces founders at the initial stage to keep their full-time jobs to cover overheads and develop the company after hours leaving very little time for other things.

How have the company's graphs changed since the foundation?

It's too early to discuss traction and revenue as Linguido is still in the development phase but most importantly for us at the moment is we're getting recognition. We continuously notice increased interest from media representatives, Venture Capital investors, and language schools.

Linguido is one of the very few companies granted access to OpenAI Beta for GPT-3 – the largest, most powerful AI model in history and we want people to be excited about it – the research we do and solutions we work on standing a chance to disrupt how the online learning industry operates.

However, we believe that at the current stage the most important metric is the quality of the service we're about to provide.

What are the products and services Linguido focuses on? How are your services different from those in the market?

assistance of the most powerful AI models.The platform is intended to support teachers in multiple areas: Ÿ Development of digital language courses Using the power of generative AI models like GPT-3 language schools soon will be able to automatically create new courses.

Imagine a situation where the only thing needed to generate a set of flashcards containing relevant words for your students is to provide a topic. This and multiple other possibilities will soon become available. Ÿ Course analytics As researchers, we know that enormous power to improve things we do lies in data. Language schools don't hire data scientists and must rely rather on the expertise of teachers and feedback from their students. We want to enhance that – by using big AI language models we're able to derive linguistic data and analyze the performance of courses to provide valuable insights. Ÿ Post-class activities

Linguido develops an AI-based blended learning platform for language schools to empower teachers with the tools and

Linguido isn't limited to the classroom. By providing learning

Alan Kashkash, CEO

materials covering a long range of activities needed to develop a language and gamification system rewarding every little effort we plan on supporting students after the classes so that teachers can focus on the most essential issues. Ÿ Classes management Currently, language schools have to deal with multiple applications to maintain high-quality service – CRM, Video call communicator, digital calendar, language school management software amongst others. It should be simpler… We plan on integrating the most crucial features so that the entire infrastructure will be manageable in one place.

What are the key achievements of your business journey?

Initially, by creating the MVP for our Netflix-like interactive stories we proved that people are keen to learn English the way we thought. About 22% of our site visitors proceeded to open their accounts to try the demo of Linguido validating that Linguido has something unique to offer.

Then, several months later while still in the development phase we appeared in 217th place in Google Play Store in the entire “Education” category in Poland.

Finally, the achievement that impacted our entire strategy the way we couldn't imagine without it was being granted access to the closed beta for GPT-3 from OpenAI. We're proud to be one of the very few companies working with cuttingedge technology shaping the world of tomorrow.

What kind of clients do you serve, any special mentions?

Linguido is a publicly available app, meaning that anyone willing to learn English can download it from the Google Play Store or access it on the web. What's interesting, learning with Linguido is more popular among women than men.

The limits of my language mean the limits of my world.

Besides language learners, Linguido collaborates with language schools on the development of a blended learning platform. Research areas, feature ideas, UX/UI designs – all of those we regularly consult with language schools to build the product they will authentically love.

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his post-pandemic period might be the best time for a medical spa to attract customers. Why? Because everyone is stressed, tense, and bored of staying home. But as a med-spa owner, you can't just rely on traditional marketing methods to get new clients.

You have to move a step beyond and towards digital marketing. This extremely popular and fast-growing marketing method has become one of the best ways to reach new clients and interact with existing ones. But even though digital marketing is nothing new, many spa owners continue to struggle with it. They don't know where to start or how it works. And if the same is true for you, read the top 5 hacks below to understand how you can excel at digital marketing for medical spas.

5 Tips to Excel at Digital Marketing for Med Spas

1. Define your target audience To increase your client base and ensure that people show interest exclusively in your medical spa, you must know your audience first. Blindly advertising might do the job, but careful targeting of the audience will lead to a better response.

For example, let's say that according to your stats, your client base has a majority of people lying in the age group of 3040. Then, you must tailor your campaigns to people of that particular age group.

Similarly, focus on your audience's demographic too. Careful advertising to draw the interest of your target client base is extremely important, regardless of the services you offer.

2. Engage with your community An average person looking for a service online almost always goes through the reviews that google provides. In fact, in 2016, 90% of people read at least one review before n choosing a vendor or service.

So, you must have positive customer feedback with good reviews. One of the best ways to do this is by the screening process. After a client visit, take feedback from them immediately. If the feedback is positive, give them an option to post a review. If the feedback is negative, you may

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directly contact the client to assist them and improve your service.

By doing this, you provide a sense of importance to the client by considering their suggestions. And either way, you will have genuine clients speaking for you online – something that will always attract new leads.

3. An effective and creative website If you are new to online advertising, one of the first steps is creating a smoothly functioning website. It's also crucial that your website's backend and frontend are well taken care of. Your website should be compatible as well with mobile devices as it is with desktops. Since 2017, mobile web traffic has been responsible for half of all global web traffic. So don't ignore tablet/mobile competency of your website.

People are more likely to stay on an easily navigable website with eye-catching graphics and images. Use more pictures and videos and less text for the website. As a spa, you won't have trouble clicking original, aesthetic images for your website. You can jazz them up by adding quirky taglines.

Along with a creative website, ensure that the ads that will lead to the website are equally innovative and catchy for people to click on. Engagement of ads is also critical.

PracticeBloom specialises in medical spa marketing and can help you design perfect and original ads leading to your landing page. So contacting them is a good idea if you're just starting.

4. Provide gift cards and incentives on referring friends As much as people like a rejuvenating experience, they're constantly looking for some profit along the way. Giving them some incentives and concessions is an excellent idea to increase your spa's popularity. Handing out online gift vouchers or discount coupons is sure to tempt them to visit your med spa more often. Moreover, it's a great way of advertising.

Another fantastic way to increase your client base is by providing incentives for referring friends. This would also

lead to free-of-cost advertising along with more customers.

You may provide complimentary services to clients who advertise you on their social media pages. Providing cool merchandise to your clients as a bonus is also a good option.

5. Choose the right social media platforms for marketing While social media, in general, can mean a lot of things, most of the audience is concentrated on famous platforms like Instagram (500 million active users), Facebook (1.84 billion daily users), and Twitter (330 million users monthly).

All these platforms are excellent for med spa marketing because they let you post pictures and videos too. And for a spa, these speak more than words. But to ensure success on them, you must be active and aware.

Social media marketing is very dynamic. So you have to be trendy and unique to be noticeable. If you aren't good at it yourself, hiring an expert social media marketer might be a good idea.

Wrapping Up These were the top 5 digital marketing hacks for medical spas that will be most effective for lifting your client count to new heights. Do remember, along with seeking new clients, you must also focus on retaining the old ones. Thus, along with good advertising, excellent services are mandatory for a business to reap maximum benefits.

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Enriching Lives, Creating Reliability!

F

arah is the Executive Director of Trust Capital TC. Trust Capital TC provides a secure, reliable, and transparent environment to trade CFDs on Forex, Metals, Commodities, Indices, and Cryptocurrencies.

Offering direct access to the financial markets with the benefits of competitive pricing, tight spreads, low commission, and negative balance protection.

Since Brokers do not share a good image in the market, Farah and her company aim to eradicate that by providing services that are unmatched, top-notch, and completely transparent. Trust Capital TC revolutionizes the traditional image and perception of Brokers.

Farah, and her will to create something extraordinary and change the face of trading and the air around it, makes her one of the most dynamic businesswomen to watch in 2021.

“To achieve something that you've never achieved, you have to do something that you've never done” The Company, the Journey Trust Capital TC started a revolution in the securities market. Licensed in 2018, with a mission to provide an environment where traders have transparency and reliability.

Their base of operations is set up in Cyprus, with the representative office in Dubai UAE.

To cater to clients of all kinds and offer different account types suited for all kinds of investors, professional or starting out, Trust Capital TC offers a one-stop solution.

Being a broker, a company faces many claims, which are on the negative side.

But Trust Capital TC rises as the knight in shining armor for all those cheated, mistreated, or conned by traditional brokers. The defining characteristic feature of Trust Capital TC is the education they offer, and that too free of cost! They conduct webinars, seminars, and provide online education. They also have a program called the Forex Mentor, providing one-on-one training.

Trust Capital TC and its team know trading into Indices, Forex, etc. is a risky job. They offer education so people and their clients can learn. They impart education, not to get accounts, but to establish trust and eradicate improper knowledge which stains the occupation of trading as a whole. They are the change, by being the change!

They also offer practice accounts, so people can practice trading with virtual money. This does not stop here as Trust Capital TC monitors the account with them, and tries to give them some tips, etc. on how to trade and how to get better, and much more.

One of the most challenging tasks for Trust Capital TC and its team was to get They offer a trading platform for clients to their license. As they moved and chose invest, whether they are retail or professional Cyprus as the base of operation, CySEC clients. They offer a lot of instrument (Cyprus Securities and Exchange support, such as Forex, Metals, indices, Commission) had introduced regulatory energies, Commodities, 'Cryptocurrencies, changes, implied stringent rules, and and planning to launch physical U.S stocks.' regulations. As the leverages were

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reduced to 1:30 from 1:100, making it less risky for traders, bringing in a lot of compliance work, etc. to get a license.

Moreover, to get the license they had to plan and regulate policies, in adherence to the regulations, keeping it completely transparent at all times. With dedication, hard work, and luck on their side, they were one of the last companies to get a CySEC license!

After the license, next was the task of setting up the company, but that was something they were already prepared for, making it easy for them to establish their firm.

What pushes Trust Capital TC to grow and succeed?

A lot happened during the pandemic, and for Trust Capital TC it was a make-orbreak situation. There were many changes going on in the markets and people's mindsets too. The shuffle in employment opportunities pushed people to become more aware of what trading can offer, especially as a second income source.

To tap this space, Trust Capital TC conducted online webinars, a lot of them.

Projected towards educating and creating awareness about trading online, what it means to invest online, and it is not as difficult as it seems. This not only led to more clients, but traders who are educated, aware, and understand trading, which Trust Capital TC strives to achieve.

People of different fields also became more interested in trading, because Trust Capital TC broke many myths along its journey for its clients and students.

‘You can only trade if you know finance'.

“This is not true; you can learn anything that you're interested in. All it takes is time, effort, and education. This is why we are here to help”.

Farah Hawilo, Executive Director, Trust Capital TC Trust Capital TC's roots for its longstanding success What makes Trust Capital TC successful and the first choice of traders is its reputation with its clients. As there are hundreds of brokers, spread across different instruments, regulated, and not regulated, etc. The unregulated ones, unfortunately, have made a bad reputation. There are many cases where clients face difficulty receiving their profits, customer service was bad after they opened an account, and so on.

Trust Capital TC's ethics is to have great customer service and to make sure client is aware of every stage of their account.

Even after they close the account, they make sure they're doing okay. They keep a check and make sure their clients receive anything they need, along with the surety of debiting/crediting funds on time. They do frequent follow-ups, making sure the client has received profits, is up to date, etc.

Services offered by Trust Capital TC, and what sets them apart.

Trust Capital offers a variety of instruments to trade in, right from Forex, Metals, Gold, Silver, Commodities, Indices, Cryptocurrency and are planning to offer physical U.S stocks. They offer CFDs (Contract for Differences) on these instruments. CFDs are more based on speculation, thus allowing one to trade without purchasing an instrument. This means one can trade with a higher quantity, with a lower amount. CFDs on crypto are being offered by very few, but with reliability and trust on Trust Capital TC, there is no better option out there!

Farah Hawilo, Trust Capital TC

As mentioned earlier they provide education too. They have created a mobile app that helps the client track their trades, making their trading simple and easy, thus, saving their onscreen time. Clients also get pop-up notifications showing trade information, etc. They also receive other benefits right from the calendar of news to calculators that they might need, and much more.

They also offer affiliated partnerships.

If someone wants to refer clients, they have a program for them. Also, liquidity offering is also provided. If it's a corporate account and they want to open an account, get liquidity, etc.

Trust Capital TC also provides that.

They also provide as many payment methods as possible. They have PayPal, Neteller, Skrill, credit card debit card, and bank transfer, so no one feels restricted with one payment method.

Also, the free education is a huge plus, because almost all the Brokers have great offerings but only a few offer education, and that too on a condition if you're a funded client with them.

Trust Capital also offers immersive and proactive customer service. It's 24 hours, 24×7, all days a week, even when the markets are closed, making sure clients receive regular updates about everything, are always in the light!

This is not true; you can learn anything that you’re interested in.

All it takes is time, effort, and education.

This is why we are here to help

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Empowering Physicians With Real Time Insights

D

r. Nadine Hachach-Haram FRCS (Plast), BEM, is Consultant Plastic Surgeon and Head of Clinical Innovation at Guy's and St. Thomas' NHS Foundation Trust, in London, England. In 2016, the NHS clinical entrepreneur drew on her surgical experiences and her passion for innovation and education to create Proximie, a software platform on a mission to save lives by sharing the world's best clinical practice.

Proximie enables physicians and medical device experts to virtually scrub-in to any operating room or cath lab, from anywhere in the world. Designed in order to extend the geographical reach of a surgeon and to create the effect of a borderless operating room, Proximie's ultimate ambition is to bring to life its vision of Connected Surgical Care; a global network of operating rooms interconnected by the world's best physicians, where every incision is already informed by machine learning and every physician will be empowered with real-time diagnostics, data and analysis. The Enterprise World had the chance to interview Nadine and it follows as,

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Brief us about your journey till now.

I founded Proximie based on the ethos that shared knowledge leads to accelerated learning and better patient care. Proximie was built to allow experts to virtually scrub in to operating rooms and cath labs around the world, to support, coach, and mentor each other, and to really look at the continuum of expertise throughout a surgeon's career. I had been exposed to early-stage telecommunications platforms, but all of them were anchored to one moment in time.

One meeting, one call, one conference, but then it's gone. The options available did not enable a continuum of sharing knowledge and expertise, and they were too passive.

You can't do remote surgery in 2D. It has to be more immersive than that.

What we wanted to do with Proxmie was to create a multi-sensory experience that was a catalyst for collaboration and could digitize a surgeon's footprint.

We wanted to extend the geographical reach of a surgeon and create the effect of a borderless operating room that could empower physicians to

remotely share knowledge that would ultimately reduce variation in care and help save lives.

What were the initial challenges you faced?

I think when we first set out there was understandably some scepticism about whether or not we could match our ambition to change the paradigm of surgery.

There was also concern about whether or not we could build something intuitive yet capable of supporting the type of precision that is required in an operating room. Would Proximie end up being too otherworldly or cumbersome from an integration perspective? We knew we had to build something for the here and now, as well as for the future.

It had to answer an urgent need and have the potential to both decrease costs and increase the efficiency and quality of care immediately. That was the dichotomy we had to overcome, and it was not without its challenges or its sceptics. I was also told that this problem was too big for a practicing surgeon and first-time CEO to solve. Now we

Nadine Hachach-Haram , Surgeon, Founder & CEO

are in advanced discussions to help solve the global connectivity problems in healthcare, using 5G and Space Technology amongst other interesting innovations.

How have Proximie's graphs changed since the foundation? Can you share a few statistics?

We are now assisting procedures in over 50 countries, and we are operating in over 350 hospitals worldwide, but we know we need to keep pushing and the business is evolving every day. Since 2020, our team has grown from 25 to over 120 employees, and we recently just went through a successful Series B raise which is going to help empower more physicians and in turn help to save more lives. Our work is never done.

What are the products/services Proximie focuses on? How are your services different from those in the market?

We designed Proximie from the outset so that it would never be a siloed product. It has now been used in every surgical specialty and can extend across the whole surgical industry, or ecosystem within a hospital. That software-first approach

has enabled us to quickly layer on really exciting new technologies, and to the broadest user base possible. The key is accessibility, Proximie needs to function in a wide variety of geographical areas, social contexts, and environments, but also be malleable to innovative ideas, technologies, people, or hardware companies.

The pace of innovation tends to be quicker in software than hardware.

It's important to remember that a software-first approach means that we can continue to innovate and adapt quickly to the needs of our customers delivering value on a continual basis. This doesn't preclude us from integrating into existing hardware in the operating room, this is no mean feat to be able to integrate with older pieces in some parts of the world and the latest machines like robots in others. We're really, truly building something here.

Wherever the art of Medicine is loved, there is also a love of Humanity.

The ability to record every procedure, annotate, review, and collaborate with it sets us apart – it enables our users to create libraries of the powerful video that speeds up adoption and learning by up to four times.

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Supporting Parents For The Betterment of Their Families

E

mily Rogers— founder of Expat Parenting Abroad is amongst the dynamic leading businesswomen. At this Expat Parenting Abroad, Emily Rogers combines her personal experience and professional career in Human Resources to provide coaching support for assignee partners. Let's look at an exclusive interview with Emily Rogers.

Brief us about your journey till now My professional career was in Human Resources, however, as we moved around Asia it became more and more difficult for me to continue in my career. Instead, Emily Rogers invested her time and energy into volunteer work, with charities, networking organizations, and schools. Until She got to a point where she couldn't keep reinventing herself with every move. Emily Rogers discovered Amel Derragui at Tandem Nomads and she was inspired to start my own portable

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business – a business that harnesses my professional and personal experiences, but more importantly that will continue no matter where I live in the world.

What were the initial challenges you faced?

I'm sure any business owner will share, the learning curve when you start is so steep. From the technologies to the marketing, from the services offered to clients to the weekly content creation. There are days when it all seems overwhelming, but then you get a client saying, “you've changed my life” and all the ups and downs, they're worth it!

I try to see each challenge as an opportunity, a moment in time to learn something new, to try something different, to strengthen my skillset. If we allow the challenges to overcome us, then it becomes very difficult to stay focused and keep moving forward.

What is the reason behind your long-standing success?

People measure success in different ways, yes, I have won awards but more importantly to me, I have made a difference in the lives of my clients. I am passionate about improving the lives of parents living abroad, supporting them to transition well, to ensure their family thrives. With so many international assignments failing every year, not only is there an economic cost, but the emotional and wellbeing cost to the family. If Emily Rogers can help prevent that failure, if she can support the family to thrive, then she is successful.

What are the products/services Expat Parenting Abroad focuses on? How are your services different from those in the market?

Emily Rogers provides coaching and support through two core programs. The first is especially

Emily rogers , Founder

unique, as there are many relocation experts, but no one else focuses on supporting parents to ensure their family thrives.

Families Thriving Abroad is a program that is a step-by-step process to support the transition period for a family no matter if it's their first or fifth move or repatriating. Whether they are in the armed services, diplomatic core, or working for private companies – the issues and challenges the family face remains consistent and there are simples steps they can take to ensure the family thrives.

Kickstart Life is a program supporting people who are looking for something more in their life, they've lost their passion, their drive, or their direction. The outcome is unique to the individual, it could be to reignite their career; learn a new skill; volunteer; perhaps start their own business; the key is that so often they have no idea where to start or what they could do, and I help them to discover that.

Emily Rogers also offers tailored coaching programs addressing the specific needs of individuals. Some of the topics have been supporting parents of a teenager through identity questions; a working mother wanting a promotion; a single mother to have a better connection; a family repatriating.

The topics of coaching are endless, the commonality is seeking support to know how to move forward and take action.

How do you decide to take a step further in terms of your products/services?

In 2021 Emily Rogers has invested in a new platform that will support her to grow and scale her services to ensure that Emily Rogers can deliver coaching and support effectively to people no matter where they are in the world.

Whether I am supporting 10 people or 1,000 people this platform allows me to show up and support them in a meaningful way.

“Everything will be okay in the end. If it's not okay, it's not the end.”

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Empower Organizations With Innovative And Strategic Public Relations Solutions

S

cott Circle Communications helps mission-driven organizations and causes make the world a better place. With a focus on PR with a purpose, Scott Circle Communications helps nonprofits, associations, foundations, think tanks, corporate social responsibility programs, and others to raise awareness and advocate for issues that matter.

In a candid talk with Laura Gross, President and Founder of Scott Circle Communications we dive into lets what Scott Circle Communications is all about and what the future holds for Scott Circle Communications.

Brief us about Scott Circle Communications, what inspired you to start the company?

Scott Circle Communications is a byproduct of accident and passion.

After getting laid off from a job, I worked as a freelancer for PR agencies, political campaigns, and small nonprofits as I interviewed for jobs. I had been fortunate to have a lot of fun jobs before I was laid off—working for interesting organizations and traveling the world.

Many of the jobs I was interviewing for just seemed “meh”—nothing too

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exciting. And when I interviewed at PR agencies, I was going to be required to bring in business. I started thinking about it—if I had been making a living cobbling together work, why not do it full time? After all, why should I create business for other firms when I could do it on my own?

When you first start a business, everyone says not to turn down work, so I didn't. I did PR for a nail salon, a clothing boutique, tech startups, and authors. Our firm didn't have a specialty.

After a while, I decided to follow my passion—let's work with organizations making a difference. About five years ago, Scott Circle Communications focused our efforts on nonprofits, advocacy organizations, and associations. Our firm stood for something—we were able to attract the right type of client and the right type of staff too.

As a business owner, it is hard to only focus on one type of client—so many questions went through my head—will we still be able to grow and thrive if we narrow our focus? Is it a good idea to turn away business? Everything I read about entrepreneurship said to follow your passion and the business will come. I learned that's true. Ever since Scott Circle Communications became more focused, our business has grown.

What are the products or services Scott Circle Communications focuses on? How are your services different from those in the market?

As we like to say, our agency focuses on “PR with a Purpose.” Our clients are making a difference in the world—whether advocating for women's equality or access to health care, the work Scott Circle Communications are doing has a direct impact on people.

Our services are focused on raising the profile of these organizations through communications strategies, media relations, content creation, thought leadership campaigns, and social media.

What sets us apart from other agencies is our sole commitment to missiondriven work. Our work isn't just a division or practice area—it is the entirety of our agency. The purpose is not a trend for us—it is who we are, and I am proud to say that it sets us apart from others.

What are the key achievements of your business journey?

To keep it simple—I'm proud I have started a business, work with clients I care about and I have the privilege of employing other people too.

Laura Gross , President & Founder

Of course, I'm proud of the work we do with our partners too. And, Scott Circle Communications have won over 20 awards for our work. In 2021, we received recognition as one of the top 18 boutique PR firms in the U.S.

by Insider and were recognized as a top PR firm in Washington D.C. by Clutch. Co. Our agency growth also earned us #247 on the Inc. 5000 Regionals list of fastest-growing privately-owned companies in D.C., Maryland, Virginia, and Delaware. Not to mention that despite the immense challenges that accompanied the COVID-19 pandemic, Scott Circle Communications' survival and continued growth is something I count as a huge accomplishment.

Getting the agency to where it is today taking a significant amount of time and learning. A key component of my success was expanding and engaging with my network. I have attended training, read books, and most importantly joined organizations like the Public Relations Society of America's Counselor's Academy, Her Corner, WBENC, and the Women's Presidents Organization.

These groups and their members have been tremendous resources for me.

The final achievement I want to highlight is tied to living our brand and mission. We want to help make the world a better place—not just say we do. That is why, after discussing how we could use our expertise to help others, we launched an annual sixmonth mentoring program in 2019 called the Purpose PRogram. Through the Purpose PRogram, we provide free training to small nonprofits in the Washington, DC area on all things PR and coach them so they can create and implement their own public relations plans.

This year's program focuses on supporting nonprofits addressing housing security, safety, equity, and inclusivity. At the end of the program, our nonprofits—Main Street Connect, SCAN of Northern Virginia, Bright Beginnings, and the Wanda Alston Foundation—present their plans to the class.

My philosophy is very simple.

When you see something that is not right, not fair, not just, say something.

Do something.

Get in trouble.

Good trouble.

Necessary trouble.

www.theenterpriseworld.com

59

Where Efficiency Meets Innovation

S

ONEAS is one of the most prominent names in the Pharma and Life Sciences industry, with a pan world presence, a clientele spread throughout the globe, and three facilities in Budapest, Hungary.

They offer a comprehensive and exhaustive range of services that enable and help your company to achieve its goals and success. Their team of experts stays unmatched and offers excellent service and support standards. They are one of the few names in the industry which emphasize on by-products and work to reduce the global footprint.

They are a one-stop service provider for Pharma and Life Sciences solutions, highly sought after, with a loyal and satisfied client base. They are one of the most Trusted Pharma & Life Sciences Solution providers in 2021.

Re-Defining Pharma and Life Sciences – SONEAS SONEAS began its journey of helping and enabling pharma and biotech companies, 25 years ago. SONEAS was established in 1996, with its head office based in Budapest, Hungary.

They offer early product development and manufacturing, pre-clinical, or initial clinical activities, and large-

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scale production services. Their pilot plant facility commissioned in 2002, enabled them to offer an exhaustive range of chemistry services to support pharmaceutical and fine chemicals development, optimizing their product development cycle, and improving speed to market.

SONEAS has some of the best facilities in The company brings to bear its comprehensive set of capabilities, including R&D facilities, chemistry know-how, large scale metathesis production capabilities, quality assurance and control, regulatory compliance, and process innovation, to get the obstacles out of the way of its clients' operations.

SONEAS offers expertise in developing technologies for the production of intermediates for pharma and non-pharma applications, with all its processes being reproducible, transferable, quality compliant, economical, and environmentally acceptable.

SONEAS is a CDMO company operating on 73,544 m2 and capable of providing starting materials, intermediates pharma, and non-pharma applications as well as other fine chemical products on a commercial scale. Primarily, the company develops Active Pharmaceutical Ingredients (APIs) and intermediates to ensure

clients' development programs are catered to on time.

How SONEAS delivers on its promise of efficiency and perfection?

SONEAS offers a complete range of services, making them a one-stop service provider in Pharma and Life Sciences space. They have made and honed their services in such a way that companies of all sizes can avail and maximize their benefit from them. For small biotech companies offering early development, materials, pre-clinical activities, to large companies which require a reliable partner that can offer services of utmost quality, with unmatched standards, in a prompt manner for process optimization and scaling. SONEAS also supplies material for the commercial stage for big pharma companies.

The company's team operates from three sites in Budapest, Hungary housing R&D labs, kilo lab, pilot plants, and large-scale manufacturing facilities. Uquifa Sciences S.L., a global supplier of specialty pharmaceuticals and chemicals, with global operation in Spain and Mexico recently acquired SONEAS. What this means for their clients, is an assurance of trust and reliability that

Péter Ács , General Manager & Chief Operating Officer

SONEAS is known for, along with the added expertise coming from the two companies. Together, SONEAS offers a full range of services, including small-scale R&D services, piloting, and much more. This makes SONEAS one-stop-shop, and the perfect partner for all the clients looking for a comprehensive and trusted supplier.

The company has also earned a partnership with XiMo, a firm founded by Nobel laureate Professor Richard R. Schrock and other experts in chemistry. This opportunity provides the company and the team to use the catalyst developed by Professor Richard R. Schrock on a commercial scale.

This new generation of catalyst contains Molybdenum or Tungsten instead of Ruthenium which makes the trigger less expensive. SONEAS is constantly working its ways and innovating throughout the processes, having exhaustive knowledge and experience in applying the catalyst's inert nature and performing metathesis reactions at the commercial scale.

As the firm worked with an extremely low catalyst loading and running metathesis reaction on a 6000 liters scale, it had to build a unique

treatment system. They have successfully learned and developed this technique, eventually producing around 40,000 kg products this year using metathesis technology!

SONEAS is excited about a few of its projects, adding more unrivaled services to its arsenal. The company plans on adding new manufacturing capabilities, especially on the largescale front, which will lead to 30 percent of its growth. The company is also looking at diversifying its market, spreading its reach, and innovating its services to serve other industries such as flavor, fragrance, and cosmetics.

The company is focused on bringing back Europe's early chemical industry environment, which has now disappeared. They wish to bring it to the forefront through its trained staff and unique approach toward chemical processing.

We are not involved with clients just for business, but we are involved in long-term projects with them that too at various stages of development.

www.theenterpriseworld.com

61

The IoT Platform For Authenticating Drugs

F

ounded by Amy Kao, RxAll is a platform that uses a proprietary molecular sensor device with a cloud-based IP-protected deep learning algorithm and database of spectral signatures of drugs- both prescription and recreational- to carry out nondestructive drug authentication. In this interview with The Enterprise World, Amy Kao tells us more about RxAll. Tell us about RxAll. RxAll is a drug quality authentication deep-learning IoT and authenticated drug delivery Platform solving the problem of fake and substandard drugs globally.

Our drug quality checking platform called the RxScanner is used by country FDA, Big Pharma, hospitals and pharmacies to confirm the quality of medicines before they are dispensed to patients. Through the RxScanner platform we build a customized database of drug spectral signatures for Big Pharma. We enable them and their brand security vendors carry out real time testing of drug quality on the field. Big Pharma gets real time information about drug quality and can immediately see and respond in real time to locations where brand counterfeiting is taking place.

The RxScanner platform allows Big Pharma enable their patients test medicines and also see the provenance

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of the drug. This provides real time data about patients to Big Pharma enabling them to interact with their patients as well as get feedback including on adverse drug effects.

The RxScanner platform allows Big Pharma enable their patients test medicines and also see the provenance of the drug.

Our drug delivery platform called RxDelivered delivers authenticated medicines and medical commodities (authenticated using our RxScanner) from pharma manufacturers, importers and wholesalers to pharmacies, hospitals and patients. RxDelivered enables doctors issue prescriptions to patients directly through the platform and we provide deliveries to the patients.

With over 6000 platform visits weekly, more than 500 transactions weekly and serving 200 pharmacies and hospitals and thousands of patients in West Africa using our platform, we provide big data to Big Pharma about who is buying their products and where they are located.

The Big Data generated enables Big Pharma to target ads specifically to buyers of their brands. We also help with deliveries reducing the cost to Big Pharma of servicing their clients. We are headquartered in the USA with subsidiaries in Nigeria, Kenya and China.

What were the initial challenges you faced?

Our earliest challenge was validating our proof of concept and assessing market need.

We needed to ensure that our technology

achieved maximum detection accuracy, that our technology was accurate, and that our hardware received proper certifications. It was challenging in the sense that it was time consuming in the beginning to get everything set up, but we needed the POC to convince investors that we had a viable business idea.

What are the products/services RxAll focuses on? How are your services different from those in the market?

We have 2 main products: RxScanner and RxDeliver: THE RXSCANNER Benefits:Ÿ 10x cheaper than existing counterfeit

Ÿ

Ÿ Ÿ

Ÿ

detection solutions 5x more portable than existing counterfeit detection solutions Identifies incoming raw materials and finished drugs Allows for non-destructive drug identification Identifies drugs through packaging materials including but not limited to blister plastic, alu-alu foils, glass Results delivered instantly in 20 secs. to smartphone Control centers can see all scans in real time allowing for analytics and real time monitoring Scans recorded on blockchain enable tracking of quality through the

Amy Kao , Founder

Ÿ supply chain Ÿ Data maps provide real time info

about where bad drugs are showing up and from whom allowing for quick intervention and product recalls Ÿ AI enables high accuracy, sensitivity and specificity as per national standards Ÿ No need for field based updates as AI updates software and algorithms in cloud Ÿ New materials can be added in <1 week THE RXDELIVERED PLATFORM Benefits: – Ÿ Big Data on who is prescribing,

Ÿ

Ÿ

Ÿ Ÿ

buying and using your brands including bio-data, location, purchase size and transaction frequency Ad Display and Keyword targeting to bring your message in front of those who are looking for your brands Real-Time chat messaging interface with SMS & WhatsApp integration enabling interaction in real time with doctors, pharmacies, hospitals and patients looking to engage with you Deliveries to Big Pharma customers directly eliminating logistics costs Disintermediating middle-men, reducing product costs, eliminating product quality interference and assuring brand reputation protection with patients

How do you decide to take RxAll a step further in terms of your products/services?

We adapt to the needs of our customers.

At the end of the day, we listen to our customers and want to build a product that fulfils their need. Amidst covid, the need of customer all of a sudden became real-time and contactless delivery of authentic medicines. So that's what we did. We put our customers' needs first and pivoted our business to RxDelivered.

Because we listened to our customers, our growth has been soaring 150% QoQ. Is there any new addition to the list of products/services? Anything exciting you would like to share?

The RxScanner platform allows Big Pharma enable their patients test medicines and also see the

In the past, we've really focused primarily on RxScanner, but in the wake of covid19, we launched RxDelivered and within three months of operation, we've already seen significant traction on our platform.

We're very excited to see the growth of our products and services and look forward to delivering on our mission on ensuring that every individual has access to safe, quality medicines.

provenance of the drug.

www.theenterpriseworld.com

63

Your Trusted Partner For Clinical Data Management

T

houghtSphere is a data analytics company whose market-leading technologies help pharmaceutical companies and CROs reduce development costs and better identify risk when managing clinical trials.

ThoughtSphere The InceptionThoughtSphere is a cloud-based clinical data and analytics company.

Their innovative and patented platform leverages data science expertise using artificial intelligence (AI) and machine learning (ML) to increase R&D efficiency by up to 30%.

ThoughtSphere is a company dedicated to transform clinical trial processes to increase patient safety, improve trial quality and decrease the cost of bringing new treatments to market.

The Founder and CEO, Sudeep Pattanaik says that the initial challenges for ThoughtSphere were the same as many other tech start-ups.

Finding the right people to help bring the vision into a reality and develop the product, getting the initial product to the point where it's ready for general availability and finding an initial set of customers that were willing to trust them to solve some of their biggest challenges. The company has been very fortunate from the start

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that their customers are very pleased with the results they're realizing with ThoughtSphere Cloud.

ThoughtSphere's products and services have been in the market since 2017 and every day the entire team works hard to understand the problems the industry and their customers need to solve.

We look at those problems as opportunities for us to engage with our clients and demonstrate real business value in helping them transform their business.

The Products and ServicesThoughtSphere Cloud is a clinical data and analytics platform with ClinHUB at the core. ClinHUB is a patented source-system-agnostic data collation and aggregation hub, enabled by AI and ML that can be deployed in days or weeks. On top of this are offerings for risk-based monitoring and analytics (ClinACT), budget planning and site payments (SPACE), data management, review and reconciliation (DMSphere), and a user-friendly environment for configuring new or existing reports and dashboards (BI Tool).

ThoughtSphere's services are different than general tech-services in the market. What distinguishes them from others is-

Patented Data Integration – Their platform leverages AI and ML to provide a 360-degree view and adapts to any data source or format it is ingesting in a clinical trial.

Intuitive and Easy to Use – The platform was built with business users in mind from data ingestion to analytics and visualization Time to Value – implementations can take only days versus standard implementations which might take weeks or months and clients are reporting significant cost savings of in the areas of data integration and clinical monitoring.

ThoughtSphere is delivering business value to their clients. A full-service CRO and technology-led services provider has reported these benefits using ThoughtSphere Cloud: Ÿ 50% time savings in mapping

highly complex studies Ÿ 60% improvement in time to

develop the initial interface for data warehouse Ÿ 30% cost reduction in data

integration Ÿ 25% reduction in clinical

monitoring costs using a mix of central, offsite and site monitoring

Sudeep Pattanaik , Founder

Ÿ 30% reduction in cycle time

through process optimization Ÿ 25% reduction in costs through

reduced overlap in roles and activities ThoughtSphere's client engagement and product teams proactively work with their clients on a one-on-one basis to validate product strategy and gain feedback for new ideas and product development. They encourage each of their clients to provide open and honest feedback on the product and articulate their desires for enhancements and improvements, helping them with prioritization as well.

Through regular interactions by their engagement and product teams, it becomes easy for the company to learn how the product is being used.

And because of the depth and strength of the relationships ThoughtSphere has with their clients, their valuable feedback on the platform hasa great influence on the current products as well as ThoughtSphere's roadmap.

Needless to say, fundamental to the success of ThoughtSphere are the trusted clients, their feedbacks and the people who have designed the product. Founder Sudeep Pattnaik himself, his co-founder and many of

their employees have worked in the clinical trials and data management industry. They all have a deep understanding of the problems sponsors and CROs face and how technology can be used most effectively to run clinical trials.

The journey ahead awaits several interesting aspects to explore.

Decentralized trials are promising to bring the entire clinical process online with patients at the center. Social media, tele/video conferencing, mHealth platforms and IOT/sensor devices are going to be increasingly visible to the patient.

Never give up.

Today is hard, tomorrow will be worse, but the day after tomorrow will

Behind the scenes in the areas of data management and risk monitoring, ThoughtSphere will be exploring how to help automate study build processes and focus on using their patented platform to collect data from wearables, patient apps, electronic health records, labs and eCOA. They are also focused on statistical analysis and using machine learning to analyze large datasets to extract benefits, value and insights and use this information to communicate with patients. Their focus is and always will be on how to use data science leveraging AI and ML to transform clinical trial processes.

be sunshine.

www.theenterpriseworld.com

65

Interesting Facts About

O

nline games are pretty popular among the youth these days, and why not?

For the graphics and everything, they become too hard to miss. Fun and games are on one side, but what is even more interesting is that online gaming has also established itself as a prominent growth sector in the current and the global economy as well!

Now, who would have thought about that? In fact, in the past few years, its growth has been increasing widely, owing to the evolution of mobile platforms in the gaming sector. This evolution has thus added diversity and flexibility for the players across the globe.

Here are a few facts about online gaming you don't want to miss.

Grand Theft Auto V The Grand Theft Auto V games series is probably one of the most loved games in the world. What you did not know was the fact that GTA V is the most expensive game ever made!

It cost approximately $137 million to just build the game, and about $128 million more for its marketing, making it one of the most expensive games ever made. Rockstar North, the developer of the game earned over $1 billion just in its initial 3 days!

Isn't that baffling?

Next in line with the most expensive game is 'Call of Duty: Modern War Far 2' which cost around $250 million overall including the development and the marketing.

South Korea Had Once Banned Midnight Gaming Because of the excessive gaming of South Korean children, the country had once passed a law popularly called the 'Cinderella Law'.

According to this law, children under the age of 16 were not to play online video games after midnight (from 12 AM to 6 AM).

Although the law did not affect mobiles and gaming consoles, the children just

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You Can’t Ignore! couldn't resist playing the games and thus began stealing resident registration numbers so that they could elude the law. This is an important fact in the list of facts about online gaming.

So much for the online video games!

VPN Making Online Games Better In recent years, the Virtual Private Network or the VPN has been giving the players so much more benefits that it has now become a necessity.

The VPN simply allows the players to re-route their connection through a server in any country they want.

Now isn't that amazing? It makes the gameplay smoother. This is an important fact in the list of facts about online gaming.

Thus VPN allows early access to DLC and its updates with the players' security online.

VR Becoming the New Trend We have all known of Virtual Reality through sci-fi movies, but today it is not limited to just that. It has now become a part of our lives.

The newly introduced VR Gaming Console has gained a lot of popularity making it a grand success. Looking at it in such a way, it is for sure that VR Gaming will have a bright future. This is an important fact in the list of facts about online gaming.

68% of Smartphone and Tablet Owners Enjoy Online Gaming With the evolution of gaming in smartphones, there is no doubt that they have been a huge source for the industry's growth.

Even though the quality of the games on mobile phones is not as great as compared to the PC or the Xbox, the developers have developed certain limits to it and have made it available to more people. And considering its reach, mobile gaming will only get much bigger and popular. These are some facts about online gaming.

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67

Global Compliance Platform

M

“We are now proud to be considered the compliance system of record for more than 100 life sciences companies around the world.”

The Journey of Medispend

Over the last few years, what was once a burgeoning market of new technology solution providers has now become a tighter group of mature, best-in-class solutions. MediSpend'splatformis considered to be the best purpose-built offering in the market and their client service is second to none. As the market has consolidated around their solution and a few others, MediSpend's growth has accelerated and even the largest life sciences companies in the world are now their clients.

ediSpend is a global technology company providing best-in-class transparency reporting and compliant healthcare professional (HCP) engagement software solutions for the life sciences industry. MediSpend is the compliance system of record for some of the world's largest pharmaceutical, medical device, dental and emerging biotech companies around the world.

The last decade has seen an increased use of technology by compliance teams to mitigate risk associated with HCP engagements and transparency reporting. While technology solutions have become more common in helping mitigate risk, chief compliance officers still need to manage an often confusing and decentralized array of data, systems and processes to create an integrated view of an organization's risks.

The market is now at a place where compliance enabled technology solutions are mature and have been critical in helping life sciences companies get a fuller view of their enterprise risk which enables them to better manage that risk.

Complying with ever-changing global healthcare legislation requires a highly configurable and scalable SaaS-based solution. MediSpend was first to establish an innovative, intuitive and easy-to-use SaaS-based solution to help life sciences companies meet their HCP engagement compliance needs globally. Many life sciences companies demand more configurations and less customization.

MediSpend offers an innovative technology that is purpose-built to meet client needs now and in the future.

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“With our clients as our biggest advocates, and one of our best marketing vehicles, we continue to accelerate our sales growth rate year over year..”

The Products and Services The MediSpend Global Compliance Platform represents the industry's first global solution designed to manage the end-to-end process of HCP engagements all the way through to transparency reporting, facilitating compliance with global healthcare laws while streamlining business processes.

The unified MediSpend Global Compliance Platform includes four individual applications: Transparency Reporting Solution, Engagement Manager, Grants Manager and Insight.

While the components can be sold independently, together they represent a unified end-to-end solution that helps

clients meet their global compliance needs. Ÿ Transparency Reporting Solution:

Collects, remediates, validates, analyzes and reports transfers of value to comply with state, federal and global transparency laws and codes. Ÿ Engagement Manager: Is a global compliance solution with embedded compliance controls designed to identify and mitigate risk associated with HCP engagements. Engagement Manager will help your organization manage the end-to-end engagement life-cycle on a SaaS-based platform. Ÿ Grants Manager: Manages internal and external funding requests through a secure portal ensuring seamless communication and the ability to track and report on the workflow via a more effective and efficient process. Ÿ Insight: Provides integrated, realtime data to users within the MediSpend platform. Responsive dashboards make data available on any internet-enabled device, provide direct links to source system data and alerts to compliance risks.

We have technology that is tailored to the specific needs of each life sciences company.

The combination of MediSpend'sbestin-class technology platform with their high-touch, client-focused service model is what keeps their clients happy.

With high client satisfaction scores of 97% in client services and support and

Craig Hauben , CEO

91% in product functionality, the demand for MediSpend's Global Compliance Platform is at an all-time high.

With their Legislative Watch, MediSpend arms life sciences organizations for success by compiling free summaries of transparency reporting guidelines from countries around the world. This includes reporting deadlines, covered recipients, what to report and how, as well as webenabled links to additional resources and more to help support your compliance strategy and minimize risk.

Today, more than 100 pharmaceutical, biotech, medical device and dental companies in 96 countries around the world rely on MediSpend to aggregate enterprise data securely and accurately to comply with global compliance laws.

With their highly configurable solutions, MediSpend is able to meet the needs of emerging life sciences companies through the most complex global manufacturers.

technology that

The bottom line is that MediSpend provides:

is tailored to

Ÿ Best-in-class technology to support

“Our experienced leadership team is comprised of industry and business experts who have decades of experience developing and implementing software solutions, driving the growth of healthcare solutions, managing corporate compliance risk and developing global compliance programs for pharmaceutical and medical device companies, ultimately ensuring that clients achieve the highest levels of success with innovative technology and invaluable clientcentric services.”

Ÿ

Ÿ

Ÿ Ÿ Ÿ

We have

end-to-end process of compliant HCP engagement through transparency reporting Outstanding client service and support due toMediSpend'sdeep commitment to exceeding client expectations Subject matter expertise and advisory services that can compare with reputable management consulting firms 97% client satisfaction rate 94% of clients are referenceable 91% satisfaction of product functionality

the specific needs of each life sciences company.

The company recognizes the increased compliance burdens facing life sciences companies in the highly regulated industry and is 100% committed to working in partnership with their clients to meet their needs today, tomorrow and in the future.

www.theenterpriseworld.com

69

Where Leaders of Tomorrow Are Made!

L

ynne Peyton has been enabling organizations to get better results and pushing aspiring/budding entrepreneurs to become renowned personalities for more than 20 years now.

Being a successful entrepreneur herself, owning several businesses in the UK, Ireland, and the USA. Lynne Peyton has withered every challenge thrown at her, standing out like a true leader and a beacon for all women aspiring to own a business.

She has seen many turbulent times, right from the 2008 Financial crisis to the Covid-19 pandemic, all her businesses not only survived but also grew throughout the crisis.

Lynne Peyton has carved leaders out of amateur business professionals by strengthening their focus and leadership.

She is passionate about Lynne Peyton Consultancy – A coaching and mentoring service. She is now helping organizations working with vulnerable children and families to get scalable and positive results.

Lynne Peyton is one of the leading women entrepreneurs, motivating, inspiring, and rising as one of the most admired women leaders in business 2021.

Lynne Peyton's skill in challenging, motivating, and maximizing results from individuals and groups is unsurpassed. She brings a unique, highly expert approach to all her work and has an amazing ability to unlock individual potential and bring out the best in people.

CEO, NPO

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across different departments, and externally within the multi-agency Lynne Peyton Consultancy offers a network to provide comprehensive C.O.R.E. training package that offers a services. The secret to networking multi-level system that helps leaders at is to add value. all levels in organizations to grow and Ÿ Evaluation – Everything we do, we develop. The training package is have to try it, test it, and tweak it. focused on making you a leader, and This helps us see what is working into a persona that is admired and and change what is not. Leaders revered. learn quickly to do more of what gets results.

The training package is focused on four key areas. These key areas are designed While leaders strive for excellence to turn you into an effective business professional, equipping you with all the they also understand that perfection is tools and tricks you need to become the not an achievable standard. Better to quote Hugh Hilton and ask how can next big name in the business world! we do this better, faster, and more These four key areas are: efficiently?

The Services

Ÿ Communication – Leaders should be

clear, concise, and consistent in their communication. They should understand the importance of listening rather than speaking. They should be able to communicate in a way that influences the workforce and unites them to work in unison. Ÿ Optimization – Leaders get the most productive results when their staff is in the right role, teams are aligned for the appropriate purpose, and everyone optimizes their time, energy, and focus. Identifying and addressing time wasters, understanding and overcoming procrastination, focusing on solutions rather than problems are key aspects of the coaching program. Ÿ Relationships – Effective leaders build and invest in relationships internally within the organization,

The C.O.R.E. program meticulously covers all aspects there are to become a better and effective leader. This program is not only meant for leaders, but for everyone who wishes to have a command over their professional life, and a charismatic spark in their overall personality.

The program is delivered through a combination of one-to-one coaching for managers and leaders at all levels in the organization. The program is not like other programs which pay no heed to overall performance, results, etc.

Here you will be given your due homework and other light assignments that will shape you into a disciplined and responsible self. So, the program nurtures you in a 360 degree as well as group activities and

Lynne Peyton , Change Management Specialist

workshops focused on team building and resolving common issues.

The Woman of the hour – Lynne Peyton Lynne Peyton has enjoyed and proved her mettle, withering away challenges of both operational and strategic management. She has held many roles during her career as a leader and entrepreneur.

She has also served as a senior manager in the public sector, with responsibility for both children's services and mental health services.

Her magnified observational skills, and ability to assess what kinds of services would have the greatest impact and ensure those were delivered with the highest quality and assurance.

For the past ten years, thousands of people have benefited from the impact of her C.O.R.E. Leadership Development and Change Management Programme. Regardless of how effective and skilled their practice is, busy professionals in the Health and Social Care sectors need to have excellent managerial and leadership skills so they can get better returns on their investment, Lynne Peyton adds.

When Lynne attended a Tony Robbins 'Unleash the Power Within' seminar in Geneva, Switzerland in 1999, it stimulated her to set up Lynne Peyton Consultancy.

What makes the company so successful is that Lynne understands how to integrate solid business principles and a good lead in to the delivery of child protection services whether these are delivered by statutory or not-for-profit agencies. Her clients say a great deal about Lynne Peyton Consultancy, her passion, courage, and credibility in equal measure.

A prolific reader, her constant search for more creative and effective ways of service delivery as well as striving for personal development led her to listen to self-development and motivational programs by the great Tony Robbins, Jim Rohn, Zig Zigler, and Jay Abraham.

Lynne recognizes that supporting firstline managers can only bring about limited change unless those at the top of the organization understand the needs of the workforce as well as the needs of clients.

Regardless of how effective and skilled their practice is, busy professionals in the Health and Social Care sectors need to have excellent managerial and leadership skills so they can get better returns on their investment,

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Revamping The FinTech Industry

A

glaia Capital was founded with a strong vision and focus to revolutionize traditional Corporate Finance. The company also works in revamping and providing unmatched services for transactional technology for the financial industry with blockchain.

The company has been evolving and growing since its inception under the exceptional leadership of Ángela Álvarez. She is one of the most promising and imminent names in the industry, known for her indomitable leadership and unrivaled expertise. Ángela is not only a true leader and entrepreneur to her core but also an inspiration for budding entrepreneurs alike.

What inspired Ángela, and how Aglaia Capital was found?

Aglaia Capital was founded with a strong belief – To contribute to solving some of the issues found in the industry and Ángela's professional journey. She was set out to create something that will have an impact to create a better world.

Her wish is to imprint a vision and a personalized approach to the deals on the industries she has worked in as well as combine the discipline, knowledge of investment banking with technologies such as blockchain. Ángela wished to develop a platform with blockchain for making a more efficient and scalable business of

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providing funding, and making investments, and imprinting a customized and most dynamic approach on the most traditional deals.

Also, Aglaia Capital and her team wanted to make an impact on the world, as the way of doing business around values also constitutes their essence, such as innovation, sustainability, integrity, diversity, and impact to make a better world. Ángela believes in a fair code of the way of doing business where ethics and balance among the parties will be present through a transparent and trustful way of proceeding, and she wanted to express those values through her company as well.

Serendipity, passion, and vision have been also a constant in my professional and vital path as well as a paradoxical thinking, and some people that I have found along my path have brought me in a way or another where I am now. Ángela Álvarez What Aglaia Capital offers, and how the company is a class apart?

Aglaia Capital was born with a strong focus on traditional Corporate Finance, and on transactional technology for the financial industry with blockchain, and both have been evolving since inception.

Aglaia Capital has two main areas. One is focused on advisory Corporate

Finance, M&A, and Private Equity, focused on selected niche funds and investors, off-market deals, mainly in Spain and Europe, selectively in other geographies, specializing in Financing structures, Hotels, Real Estate. Financing structures for Real Estate and Corporates, as well as offmarket deals of hotels, Real Estate, and Distressed Assets, have been their core, which they are continually adapting according to the situations.

In traditional Corporate Finance, they are usually focused on a niche base, with investors and off-market investment opportunities. Their advice is personalized, independent, and they usually analyze the opportunities with a lens of investors and know well the ecosystem of investors and financing providers, and what they are interested in.

The second area is focused on Fintech, Blockchain, and Digital Assets. They are insiders in the Tech and in the Financial Industry which makes a difference for maximizing the value. On Digital assets, they provide advisory on the token generating events, covering also the legal and technical area through our affiliated teams.

They are also a Fintech company, addressing the whole cycle of the operative with digital assets. They are about to launch our Permissioned Platform for tokenization, based on decentralized finance Aglaia Capital DeFi Platform, which allows to get

Ángela Álvarez , Founder & CEO

funding and invest easily, while participating in the new financial infrastructure, mainly focused on the digitalization of securities, deployed in the Ethereum Blockchain.

This Platform for tokenization is the result of the evolution of the traditional Corporate Finance and private capital markets businesses combined with blockchain, as a way to solve some of the issues faced by the industry.

Team of Aglaia Capital They are proud of being focused on technology without losing humanity, and of integrity. Ángela believes in diversity, as a competitive advantage in this complex world, and in developing the capacities and the natural unique traits of the team, as a way to contribute to the rest, as well as on governments codes based on consensus and better practices.

The CEO of Aglaia Capital Ángela Álvarez is the Founder and CEO of Aglaia Capital. She has developed her professional career chairing executive international positions, and Boards in big entities and global banks, in Corporate Finance, Mergers, and Acquisitions

(M&A), Investment Banking, mainly focusing in the Financial, Real Estate, Hotels, Restructuring, and Alternative Financing sectors, as well as in Fintech Blockchain that attracted her interest years ago as a way to solve most of the issues that found in her industry.

She founded her company Aglaia Capital to imprint her vision on her industry and combine traditional Corporate Finance with Blockchain.

She also founded Aglaia Capital DeFi Platform, a Permissioned Blockchain Platform deployed in the Ethereum Blockchain, with a particular focus on tokenizations of securities, and digital assets, which completes the offering of a new generation of Corporate Finance, Alternative Investments, and Private Capital Markets. She has an affiliate company, a Private Office, and Corporate Finance boutique in London.

“Be the change that you wish to see in the world”

She is an active speaker at Economic Forums, active in the international M&A, Fintech and Blockchain space, passionate about decentralized technologies and cooperation business models, Featured as Top Fintech Influencer, Top Women Leaders, Top CEOs, and Elite league of innovative entrepreneurs, among others, as well as being awarded and her company with some innovation and other excellence awards since its inception.

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Neeti Dewan An Author, An Entrepreneur, And A Dynamic Businesswoman

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eeti Dewan is a co-founder and board director of SYMMR, a SaaS platform company.

Neeti Dewan is an inspiration for young women entrepreneurs and established businessmen/businesswomen alike.

Neeti Dewan is the author of the innovative and revolutionary business book, “From Executive to Yogi in Sixty Seconds.” The book has been hailed by one top executive “as the tool Corporate America has been waiting for to help motivate and retain its best employees”, while another has said that her book “teaches executives how to lead with passion and engagement towards profitability. ” Her next book will be out later this year – “High-Level Leadership, LowLevel Stress – How to win in business without losing your mind.”

In an interview with Neeti Dewan.

Let's hear her valuable insights and know more about her professional journey.

Brief us about the company, what inspired you to start the company?

The Executive Yogi – Everywhere I

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go, I hear from people just how much stress they have in their lives. They can't enjoy their day-to-day lives and are torn between their careers and family. I started this company to help people regain the joy in their lives, create unparalleled success in their careers and business, and achieve financial freedom for themselves and their loved ones.

Neeti Dewan also serves as the Global Head of Tax for Club Car, LLC. Headquartered in Augusta, Georgia, Club Car is a global manufacturer of golf cars, utility, personal transportation, and other low-speed vehicles, including allelectric models, and related aftermarket parts and services. In addition to its leadership in fleet golf cars, Club Car manufactures a growing line of products for consumers and commercial customers, including hotels and resorts, college campuses, airlines, theme parks, and rental companies.

What are the products or services the company focuses on? How are your services different from those in the market?

My first book is titled “From Executive to Yogi in 60 Seconds”,

and my upcoming book is “HighLevel Leadership, Low-Level Stress – How to Win in Business Without Losing Your Mind.” Ÿ Our training helps executives

take control of their lives. Our focus is on learning how to manage your mind, and once you learn that, then it's much easier to manage your job, business, family, people, situations, and anything that life springs at you.

It teaches people to be bold in life and take charge of what they want to achieve in life, for themselves and others. It wasn't this easy for me when I started her business journey. I had many stumbles and bruises before learning what works in business and in life to be successful. I now teach these success principles covered in her two books on leadership.

What are the key achievements of your business journey?

I have worked and gained experience in global tax, finance, and strategy for over two decades. I have worked for some of the largest companies like ARAMARK,

principal Global Head of Tax

KPMG, PwC, Hughes, and ClubCar. I learned to combine the wisdom of the East with the business genius of the West to come up with a system that helps executives grow exponentially in their leadership journey.

Proceeds from the sale of my books are helping create scholarships for underprivileged girls around the world. I believe that once you educate a girl, Neeti Dewan in turn will not only be independent, but will also take care of her family, her siblings, and others in her community.

Some of the girls I'm helping come from rural areas, and their education would never be supported by their families. I am highly focused on helping as many girls as I can to gain the currency of this world – education, which allows you to make choices about your economic growth in this global economy.

Neeti Dewan has also served on the Harvard University, Kennedy School Women's Leadership Board, boards of Tykhe Gaming, Sun Ray Enterprises, and several other companies.

Any client experience you would like to highlight?

Neeti Dewan joined Matthew Erwin (www.snaptech.tech) and Eric Marjoram (www.marjoramcreative.com) in cofounding SYMMR, a SaaS company whose automation tech portfolio includes a product designed to eliminate manual gaps between point-of-sale payments and backoffice accounting, tax, and ERP. Sean Kieiwet, CTO at Priority Holdings; (www.prth.com; NASDAQ: PRTH), shared that “partnering with SYMMR enabled us to competitively diversity our MX Merchant app store and quickly bring value to our clients in parallel with our internal software initiatives.

The SYMMR team is well-respected for their breadth of Fintech experience and has become a preferred vendor due to their software craftsmanship and roll-upthe-sleeves work ethic.”

The best way to find yourself is to lose yourself in the service of others.

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