Top Emerging Business Leaders To Watch In 2024

MARKETING COORDINATOR (APAC)

Suchita P.

PR & MARKETING COORDINATOR

James H.

BUSINESS DEVELOPMENT EXECUTIVE

Prajwal S.

CREATIVE CONTENT EDITOR

Shalmali W.

CREATIVE DESIGN HEAD

Sankalp K.

Divya B. GRAPHIC DESIGNER

SOCIAL MEDIA MANAGER

Narendra S.

DIGITAL CIRCULATION MANAGER

Amanda V.

WelcometothelatesteditionofTheEnterpriseWorld,wherewespotlightthe remarkableleadersandcompaniesshapingthefutureofbusiness.Thismonth,our focusisonthetrailblazerswhoaresettoredefineindustriesanddriveinnovationin thecomingyear.Ourissue,titled"TopEmergingBusinessLeaderstoWatchin2024," celebratesthevisionariesandinnovatorspoisedtomakeasignificantimpactontheglobal businesslandscape.

Asthebusinessenvironmentcontinuestoevolveatanunprecedentedpace,emergingleaders playacrucialroleinnavigatingthesechangesandseizingnewopportunities.Theseindividuals bringfreshperspectives,boldideas,andarelentlessdrivetopushboundaries.Theyarenotjust adaptingtochange—theyarecreatingit.Theirabilitytoinnovate,inspire,andleadiswhatsets themapartandpositionsthemastheonestowatchin2024.

Inthisissue,wefeatureadiversegroupofleadersfromvarioussectors,includingtechnology, finance,healthcare,andsustainability.Eachprofilehighlightstheiruniquejourney, achievements,andthegroundbreakingworktheyaredoing.Frompioneeringadvancementsin artificialintelligencetochampioningsustainablebusinesspractices,theseleadersareatthe forefrontofthenextwaveofbusinesstransformation.

Ourgoalistoprovideyouwithaglimpseintothemindsandstrategiesofthesedynamic individuals.Theirstoriesoffervaluableinsightsandlessonsforaspiringleadersandestablished professionalsalike.Asyouexploretheirjourneys,youwillfindcommonthreadsofresilience, creativity,andanunwaveringcommitmenttoexcellence.

Weareexcitedtosharetheseinspiringstorieswithyouandhopetheyigniteyourpassionfor innovationandleadership.Joinusincelebratingthetopemergingbusinessleaderswhoareset toshapethefutureofbusinessin2024andbeyond.

Happyreading!

Shalmali W.

KavitaShirvaikarstandsoutasashiningexample ofonesuchleader AstheWholeTimeDirector& ChiefFinancialOfficer PatelEngineeringLtd, at herdedication,commitmenttoexcellence,and forward-thinkingapproachhavepropelledPatel Engineeringtonewheightsandsetabenchmarkfor aspiringleadersacrossindustries.Asshecontinues tomakewavesinthecorporatearena,Kavita’s influenceandimpactarepoisedtoshapethefuture ofbusinessleadershipforyearstocome.

JourneytoWholeTimeDirector&CFO

KavitagraduatedfromtheUniversityofMumbai withqualificationsinCharteredAccountancyand ICWAIinFinance&Accounts.Herinitialstintat HindustanConstructionspannedanimpressive14 years,inwhichsheascendedfromanAccounts OfficertoultimatelyholdingthepositionofAVP Finance,managingaspectrumofresponsibilities encompassingaccountsandfinance.Transitioningto SuzlonEnergy,KavitaassumedtheroleofGeneral ManagerinFinance,contributingherexpertisefor overayearandahalf.Subsequently,sheembarked onadecade-longtenureatPatelEngineering, commencingasVicePresidentofFinanceand progressivelyadvancingtoJointCFO,thenCFOand eventually,tohercurrentroleasWhole-Time DirectorandCFO.

10

SHIRVAIKAR KAVITA

EXPLORING COPENHAGEN THE CITY OF CYCLISTS

TOP 8 BEST PLACES TO WORK IN 2024

38

TOMMY HILFIGER: WHERE CLASSIC MEETS CONTEMPORARY

48

THE ROLE OF BIG DATA IN PERSONALIZING SPORTS BETTING EXPERIENCES FOR NORTH CAROLINA USERS

KAVITA

SHIRVAIKAR

Pioneering Leadership and Strategic Vision in Business

Patel Engineering Ltd Chief Financial Ofcer

Associalnormsevolve,womenbecomingleadersinthecorporateworldmarksasignificantshiftinorganizationaldynamics. Theyunderscoretheimportanceoffosteringinclusiveworkplacesandembracinggenderdiversityatalllevelsof management.Theyarebringinguniqueinsights,innovativeapproaches,andacollaborativeethostothetable,driving positivechangewithintheorganization.Theirrisenotonlysignifiesprogresstowardgenderequalitybutalsosignifiesthe immensevaluetheybringtothebusinessworld,contributingtoenhanceddecision-making,organizationalperformance,and societalimpact.

KavitaShirvaikarstandsoutasashiningexampleofonesuchleader AstheWholeTimeDirector&ChiefFinancial OfficeratPatelEngineeringLtd,herdedication,commitmenttoexcellence,andforward-thinkingapproachhavepropelled PatelEngineeringtonewheightsandsetabenchmarkforaspiringleadersacrossindustries.Asshecontinuestomakewaves inthecorporatearena,Kavita’sinfluenceandimpactarepoisedtoshapethefutureofbusinessleadershipforyearstocome.

JourneytoWholeTimeDirector&CFO

KavitagraduatedfromtheUniversityof MumbaiwithqualificationsinChartered AccountancyandICWAIinFinance& Accounts.HerinitialstintatHindustan Constructionspannedanimpressive14 years,inwhichsheascendedfroman AccountsOfficertoultimatelyholdingthe positionofAVPFinance,managinga spectrumofresponsibilitiesencompassing accountsandfinance.Transitioningto SuzlonEnergy,Kavitaassumedtheroleof GeneralManagerinFinance,contributing herexpertiseforoverayearandahalf. Subsequently,sheembarkedonadecadelongtenureatPatelEngineering, commencingasVicePresidentofFinance andprogressivelyadvancingtoJointCFO, thenCFOandeventually,tohercurrent roleasWhole-TimeDirectorandCFO.

Throughouthercareer,Kavitahasshown remarkableresilienceamidstbothhighs andlows.AtHindustanConstruction,she ledvariousfinancialinitiativesover14 years,navigatingindustryfluctuationswith grace.Heradepthandlingofcomplex restructuringprocesses,includingCDR implementation,showcasedhereffective problem-solvingskills.Transitioningto SuzlonEnergyduringanotherindustry downturn,shewasactivelyinvolvedin corporatedebtrestructuringefforts, highlightingheradaptabilityandstrategic acumen.Despitechallenges,shemanaged frequenttravelandrestructuringinitiatives adeptly

JoiningPatelEngineering,Kavita continuedtoexcel,overseeingintricate restructuringendeavorslikeSDRandS4A, alongsidecominginasaWholeTime Director.Herleadershipplayedacrucial roleinorchestratingequityraisesand monetizationefforts,showcasingher expertiseinfinanceandoperations. Kavita'sskillsetspansfinance,accounting, taxation,andprojectmanagement, reflectinghercomprehensiveunderstanding ofthebusinesslandscape.

PioneeringInfrastructureSolutions

Establishedin1949,PatelEngineeringLtdisaleadingforceinIndia's infrastructureandconstructionsector,boastingadiverseportfoliospanning dams,tunnels,hydroelectricventures,transportationnetworks,andrealestate developments.Renownedforreliabilityandinnovation,thecompanyexcels intraditionalmethodsaswellascutting-edgetechnologies.Withend-to-end supportandastronglocalpresence,PatelEngineeringdeliverstailored solutions,contributingtoeconomicgrowthandsocietaladvancement. Managedbyseasonedprofessionalsandtrustedsubcontractors,thecompany hascompletedover250projects,emphasizingquality,excellence,innovation, andcommunitydevelopment.

Belowinfographictochange.Detailstocapture:

15,000 mw

300 km of Tunnels Over 5.5 lakh acres of land irrigated Over 1200+ kms of Road

LeadingwithTeamSpirit

Kavita’sleadershipphilosophy revolvesaroundthepowerof teamworkandtheimportanceof consistenteffort.Shefirmlybelieves thatsuccessisachievablethrough collectiveeffortratherthanindividual prowess,emphasizingthevalueof teamspiritandmotivation.Kavita’s abilitytoinspireandmotivateherteam hasledtoaccomplishingseemingly insurmountabletasks,earning accoladessuchastheBestFinance Teamawardfromesteemedforums. Herleadershipmantraincludes fosteringasenseofunitywithinher team,breakingdowncomplextasks intomanageablecomponents,and maintainingconsistencyand persistenceinpursuitofgoals. Furthermore,Kavitaacknowledgesthe pivotalroleofherfamily'ssupport, particularlyherparents,in-laws, husbandanddaughter,inenablingher professionaldevelopment.Their encouragementhasallowedhertofully dedicateherselftoherwork.

NavigatingChallenges

Throughoutherleadershipjourneyin theconstructionindustry,Kavita encounterednumerouschallenges, eachofferingvaluablelessonsfor growth.Inapredominantlymaledominatedfield,sheinitiallyfaced resistanceinestablishingherselfand gainingacceptanceinseniorpositions. Overcomingthisinitialhurdlerequired diligenteffortandademonstrationof hercapabilitiesinteambuilding, motivation,consistency,andhard work.

Moreover,thenatureofthe constructionindustry,withitsmixof organizedandunorganizedsectors, presenteditsownsetofchallenges. Kavitahadtonavigatefrequenttravel toprojectsitesandinteractwith

variousstakeholders,includingboth organizedandunorganizedworkforce. Thisdynamicenvironmentdemanded adaptabilityandtheabilitytoengage withdiversegroupsofpeople effectively

MilestonesofSuccess

Kavita’scareerispunctuatedby significantachievementsandmilestones thathaveshapedherleadership trajectory.Onenotableaccomplishment wassuccessfullycompletingthe HindustanConstructionCompanyDebt Restructuring(HCCDR),demonstrating heradeptnessatnavigatingcomplex financialscenarios.Thismilestonenot onlyshowcasedherabilitytolead strategicinitiativesbutalsosolidifiedher reputationasacapablefinancialleader

TransitioningtoPatelEngineering, Kavitaspearheadedtheimplementation ofcomplexdebtrestructuringincluding SDR,S4Aandcarvingoutpartbusiness andchangeinmanagementinthecarved outentity,whichincludedreducingdebt bysellingnon-coreassetsandraising equitythroughmultiplechannelssuchas

RightsIssuesandQualifiedInstitutional Placements(QIPs).Theseachievements notonlystrengthenedthecompany's balancesheetbutalsopositioneditfor futuregrowthopportunities. Furthermore,Kavita’sleadershipwas instrumentalinimplementingproject monitoringandcontrolsystems, enhancingoperationalefficiencyand transparencywithinPatelEngineering. Byleveragingherteam'scollective efforts,Kavitasuccessfullyexecuted thesemilestones.

DrivingInnovation

Kavitaunderscoresthecriticalroleof technologyinfosteringinnovationand drivingsustainablegrowthwithinher teamandorganization.Embracing technologicaladvancementshasbeen pivotalinenhancingoperational efficiencyandtransparency,exemplified bytheimplementationofSAPacross majorprojectsites.Thisdigital infrastructureenablesreal-time monitoringandcommunication, empoweringKavitatooversee operationsremotelyandmakeinformed decisionspromptly

Kavita exemplifies visionary leadership, transforming challenges into opportunities with unparalleled resilience and strategic foresight.”

Furthermore,Kavitahighlightsthe importanceofleveragingtechnologyto driveinnovationinprojectexecution. Forinstance,PatelEngineering developedin-house,assembledand installedaconcreteTowerBeltsystem forconcretingattheKiruproject, incorporatingautomationtostreamline processesandenhanceproductivity. Thisinnovationnotonlyoptimizes resourceutilizationbutalsoaccelerates projecttimelines,showcasingthe

organization'scommitmentto technologicaladvancementand creativeproblem-solving.

NurturingLeadership

Kavitaemphasizesthepivotalroleof mentorshipinshapingeffectiveleaders andfosteringacultureofgrowth withinherteam.Akeyaspectofher leadershipphilosophyisidentifying andharnessingthestrengthsand

weaknessesofeachteammember, ensuringtheyareplacedinroleswhere theycanthrive.Kavita’smentorship approachextendsbeyondmere oversight;sheactivelymotivatesher teamtotakeownershipoftheirtasks, instillingasenseofaccountabilityand dedication.

Reflectingonhercareer,Kavitarecallsa particularlychallengingtaskof implementingacomplexrestructuring

withinatighttimeframe.Herteam'srelentlessdedication andcommitmenttothegoalunderscoredtheimportanceof fosteringacultureofownershipandmotivation.Her leadershipstyleencouragesherteamtogivetheirutmost effort,assuringthemofsupportandguidance,eveninthe faceofmistakes.

Furthermore,Kavitaacknowledgestheneedforadaptive leadershipstrategiestailoredtodifferentteammembers' needsandlevels.Whethermotivatingworkerson-siteor inspiringhigher-levelexecutives,sheemploysamixof approachestoensuremaximumengagementand productivity Whileshebelievesthatherleadership demeanorcansometimesberegardedasassertiveorpushy, sheremainscommittedtonurturingherteam'spotentialand drivingthemtosuccess.

StrategicDecision-Making

Innavigatingcomplexorhigh-stakessituations,Kavita adoptsabalancedapproachtodecision-makingthat combinesassertivenesswithreceptivenesstoinputfromher team.Whilesheacknowledgesherroleasaleaderwitha decisivedemeanor,Kavitavaluestheperspectivesand suggestionsofherteammembers.Whenfacedwith challengingdecisions,sheencouragesopendialogueand evaluatesalternativeviewpoints,recognizingthatthebest solutionsoftenemergefromcollaborativeefforts. BalancingVisionandAdaptability

Kavitamaintainsanequilibriumbetweenleadingwithvision andadaptabilitybyembracingacontinuouslearning mindset.Inanever-evolvingregulatorylandscape,she recognizestheimportanceofstayingabreastofchanging requirementsandcompliancestandards.Kavitaemphasizes thestrategicapproachoflearning,unlearning,andadapting tonewcircumstances,acknowledgingthatflexibilityis essentialfororganizationalsuccess.Asregulationsevolve andenvironmentalfactorsshift,Kavitaadvocatesfora proactiveapproachthatinvolvesbothembracinginnovation andlettinggoofoutdatedpractices.Shestressestheneedto remainflexibleandadaptable,evenifitmeansrelinquishing paststrategiesthatarenolongerrelevant.

GuidingPrinciple

Kavitaoffersaprofoundpieceofguidancerootedinher faithandbeliefindivineprovidence.Sheadvocatesfor approachinglifewithastrongintention,underlinedby goodnessandpersistencetowardone'sgoals.Kavita emphasizestheimportanceoftrustinginahigherpowerand

embracingthenotionthateverychallengeandsetbackserves apurpose,ultimatelyleadingtopersonalgrowthand learning.SheattributeshersuccesstoGod'sguidanceand believesthatstayingtruetogoodintentionsanddiligently pursuinggoalswillinevitablyleadtofulfillment.

EmbracingSupport

Asawomanleaderintheindustry,Kavitahasbeen supportedandencouragedbyherfamilyandcolleagues. Despitesocietalexpectations,Shewasfortunatetoreceive equaltreatmentandopportunities.Sheattributeshersuccess tothesupportiveenvironmentfosteredbyherfamilyand colleaguesatHindustanConstructionCompany(HCC), SuzlonEnergy,andPatelEngineering.

Throughouthercareer,Kavitaworkedwithunderstanding andsupportivebosseswhofacilitatedherprofessional growth,particularlycreditinghersuccesstothesupportof herCMDatPatelEngineering,Mr.RupenPatelandalsoMr PraveenSood,exCFOofHCC.Hisfaithinherabilitiesand encouragementtotaketheinitiativeempoweredKavitato

navigatechallengesconfidently. Additionally,Kavitaexpresses appreciationforthepeoplesurrounding her Thisincludesherdedicatedteam andsupportiveseniors,whose mentorshipandencouragementhave contributedtohergrowthandsuccess.

StrivingforBalance

Kavitaadvocatesforastructured approachtoachievingwork-life balance,dedicatingweekdaysto professionalcommitmentswhile reservingSundaysforqualitytime withfamily.Despitethedemandsof hercareer,prioritizesbeingpresentand fullyengagedwithherlovedones duringherdesignatedfamilytime.

WhileKavitaacknowledgesthe inherentchallengesofachieving perfectbalance,sheemphasizesthe importanceofmakingaconcerted efforttomeettheneedsofbothher careerandherfamily.Recognizingthat

completeequilibriummaybeelusive, shereliesonunderstandingandmutual supportwithinherfamilytonavigate thecomplexitiesofmodernlife.

PioneeringSocialResponsibility

AtPatelEngineeringLtd,corporate responsibilitytranscendsmerepolicy, becominganintegralaspectofits operationalethos.Thecompany activelyengageswithhumanitarian andcharitablecauses,underscoringits commitmenttosocialimpactand communitywelfare.Thisdedication extendsbeyondphilanthropy, influencingthecompany’sapproachto projects,clients,andcollaborators. Embracingthebeliefthatresponsible businesspracticesyieldpositive societaloutcomes,thecompany integratessocialresponsibility seamlesslyintoitsbusinessstrategy

Eschewing"checkbookphilanthropy," PatelEngineeringseekssustainedand engagedpartnershipsforeffecting

positivechange.Throughamethodical approach,thecompanyidentifiesenduring communitychallengesandmobilizesits resourcestodeploystrategicsolutions. Thiscommitmentisexemplifiedthrough ongoingprogramssupportingeducation, employmentopportunities,andsocietal empowerment.Drivenbytheconviction thatsocietaltransformationisimperative, PatelEngineeringremainssteadfastinits missiontocreatesafer,moreaccountable, andsustainablecommunities.

ForwardVision

Lookingahead,Kavitaenvisionsa transformativetrajectoryforher leadershiprole,transitioningfromher currentfinance-focusedpositiontoone thatencompassesoperational responsibilities.Withakeeneyeon contributingtothegrowthand developmentofhercountry,Kavitaaims toleverageherexpertiseandexperience todrivemeaningfulchangewithinher industryandcommunity.

The City of Cyclists

Acity where urban life seamlessly

blends with nature— Copenhagen. It is a city that combines historic charm, modern sophistication, and vibrant culture. This blend of urban and natural beauty makes Copenhagen a uniquely refreshing city where one can efciently reconnect with nature within the metropolitan environment. Whether you are exploring its iconic landmarks, savoring its delicious cuisine, or simply soaking up its laid-back atmosphere, the Danish capital provides a memorable experience. This delightful city may leave you overjoyed and wanting to come back. In this article, we will explore more about this place.

ClimateofCopenhagen:

Copenhagenhasatemperateoceanicclimate, withcoolsummersandmildwinters.Thecity islocatedinthesouthernpartofDenmark, influencedbytheNorthSeaandtheBaltic Sea.Summertemperaturesusuallyrangefrom 15°Cto25°C(59°Fto77°F),whilewinter temperaturestendtobearoundfreezing, sometimesdroppingbelow.Rainfallisfairly consistentthroughouttheyear,withslightly lessraininlatespringandearlysummer Copenhagenmayexperiencewindyand cloudydays,especiallyinwinter.Overall,the climateismoderate,makingitapleasant destinationforvisitorsthroughouttheyear

GeographicalRange:

Locatedontheeasterncoastoftheislandof ZealandandpartiallyontheislandofAmager, Copenhagenissituatedattheintersectionof theNorthandBalticSeas.Thecityfeaturesa picturesquelandscapewithcharmingcanals, lushparks,andhistoricarchitecture.

CultureofCopenhagen:

Copenhagenisknownforitsvibrantculture thatcombinesmodernitywithtradition.The cityisrecognizedforitsprogressivemindset, embracingsustainability,innovation,and inclusivity.Thisisevidentinitsbicyclefriendlystreets,cutting-edgearchitecture,and commitmenttorenewableenergy The culturalsceneinCopenhagenisdiverse,with avarietyofmuseums,galleries,andtheaters toexplore,includingtheiconicTivoli Gardens,knownforitsenchantingridesand liveperformances.Theculinaryoptionsinthe cityarealsovaried,rangingfromMichelinstarredrestaurantstotrendystreetfood markets,showcasingCopenhagen'sculinary creativity Withitshistoricstreetsand picturesquecanals,Copenhagenoffersalaidbacksophisticationthatinvitesvisitorsto exploreandappreciateitsrichheritageand contemporaryflair.

Culture of Copenhagen

Top 5 Local Foods in Copenhagen:

Smørrebrød:ThistraditionalDanishopenfacedsandwichismadewithryebreadand toppedwithavarietyofsavoryingredients suchaspickledherring,smokedsalmon,roast beef,andcreamyspreads.

Frikadeller:Danishmeatballsaremadefrom acombinationofgroundporkandveal, seasonedwithonions,nutmeg,andparsley, andthenfrieduntiltheyaregoldenbrown.

Stegtflæsk:Crispyporkbellyisservedwith boiledpotatoesandparsleysauce,adishthat islovedbylocalsforitsheartyandflavorful taste.

Æbleskiver:Thesefluffy,sphericalpancakes areapopularDanishtreatthatistypically enjoyedduringthefestiveseason.Theyare servedwithpowderedsugarandjam.

Smørkage:ADanishlayercakeismadewith thinspongecakelayersfilledwithcustardor whippedcream,toppedwithchocolateicing. Itisadelightfultreatforthosewithasweet tooth.

Famous Places in Copenhagen:

Nyhavn:Theiconicwaterfrontdistrictiswellknownforitscolorful17th-centurytownhouses, vibrantatmosphere,andvarietyofrestaurants andcafes.

TivoliGardens:TivoliGardensisoneofthe world'soldestamusementparks,offering charmingrides,beautifulgardens,andcultural performances.Itisamust-visitattractionfor visitorsofallages.

TheLittleMermaid:InspiredbyHans ChristianAndersen'sfairytale,thebronzestatue oftheLittleMermaidisasymbolof Copenhagenandapopulartouristlandmark.

ChristiansborgPalace:HometotheDanish Parliament,PrimeMinister'sOffice,and SupremeCourt,ChristiansborgPalaceisa magnificentarchitecturalmarvelthatoffers guidedtoursforvisitorstoexploreitsgrand interiors.

RosenborgCastle:BuiltintheDutch Renaissancestyle,RosenborgCastleisa stunningroyalresidencehousingtheDanish crownjewelsandarichcollectionofhistorical artifacts.

NYHAVN

Things to Do in Copenhagen:

CyclingTour:ExplorethecitylikealocalbyrentingabikeandpedalingthroughCopenhagen's extensivenetworkofbikelanes,parks,andwaterfrontpromenades.

CanalCruise:TakearelaxingcanalcruisetoenjoyCopenhagen'spicturesquewaterfront,historic landmarks,andmodernarchitecturefromanewvantagepoint.

VisitMuseums:ExploreDanishart,culture,andhistorybyvisitingrenownedmuseumslikethe NationalGalleryofDenmark,theDesignMuseumDenmark,andtheNationalMuseumof Denmark.

SampleDanishCuisine:ExperienceaculinaryadventurebytryingtraditionalDanishdelicaciesat variouslocaleateries,foodmarkets,andbakerieslocatedthroughoutthecity

ShopatStrøget:ExploreStrøget,oneofEurope'slongestpedestrianstreets,whichislinedwitha varietyofshops,boutiques,cafes,andstreetperformers,providingsomethingforeveryonetoenjoy.

Advice for Tourists:

• BringLayers:TheweatherinCopenhagencanbeunpredictable,soitis recommendedtodressinlayersandbringawaterproofjacket,particularly ifvisitingduringthetransitionalseasons.

• UsePublicTransportation:Copenhagenhasanefficientpublic transportationsystemthatincludesbuses,trains,andthemetro,makingit easytosailacrossthecitywithoutneedingacar

• RespectLocalCustoms:Itisimportanttoremembertousephraseslike "please"and"thankyou"andtobemindfuloflocalcustomsandetiquette wheninteractingwithDanes,aspolitenessandcourtesyarehighlyvalued intheirculture.

• StaySafe:Copenhagenistypicallyasafecityfortourists.However,itis importanttostayalertandtakenecessaryprecautionstosafeguardyourself andyourbelongings,particularlyinbusytouristareas.

• EmbraceHygge:ExploretheDanishconceptof"hygge,"whichfocuses oncreatingacozyandcomfortableatmospheretoenjoylife'ssimple pleasures.Thiscanincludeanythingfromsippingacupofcoffeeata nearbycafetounwindinginaparkwithagoodbook.

FUN FACTS

about this remarkable city:

• Copenhagenisoftendubbedthe "CityofCyclists"duetoits extensiveandwell-designed networkofbikelanes.Overhalf ofthecity'sresidentscommuteby bicycledaily.

• Openedin1843,TivoliGardens isoneoftheworld'soldest amusementparksandinspired WaltDisneytocreateDisneyland.

• Copenhagenaimstobethe world'sfirstcarbon-neutral capitalby2025,showcasingits strongcommitmentto sustainabilityandgreenliving.

• Copenhagenoffersfreecitytours ledbyknowledgeableguides, makingiteasyforvisitorsto learnaboutitshistoryandculture withoutspendingadime.

• Strøget,oneofEurope'slongest pedestrianstreets,isabustling shoppingareafilledwithshops, cafes,andstreetperformers.

8

Best Places to Work in

2 0 2 4 T O P

Work. A word that evokes a range of emotions - dread, monotony, purpose, or fulllment. But what if it could be more than that? A place to experience professional growth, joy, and satisfaction, along with a good work environment and exible schedule. Building upon the principles of employee satisfaction, healthy work-life balance, and company culture creates the best places to work.

In this blog post, we have listed down the Top 8 Best Places to Work in 2024 for you to choose from and start a new journey in your professional area of life.

COMPANY

Bain & Company

NVIDIA

ServiceNow

MathWorks

Procore Technologies

In-N-Out Burger

VMware

Deltek

INDUSTRY

Management Consulting

Semiconductors

Enterprise Software

Mathematical

Computing Software

Construction Software

Fast-food Restaurant

Cloud Computing and Virtualization Technology

Enterprise Software and Information Solutions

COMPANY

Industry - Management Consulting

Founded By - William W. Bain Jr., Patrick F. Graham

Founded In - 1973

Headquarters - Boston, Massachusetts, U.S.

Website - https://www.bain.com/ BAIN &

Bain&Companyhelpsdifferenttypesoforganizationswiththeirmanagement.Theygiveadvicetopublic,private,andnonprofitorganizations.Bain&Companyisoneofthethreebiggestmanagementconsultancies.Itstartedin1973whenBill Bain,whousedtobeaGroupVicePresidentatBostonConsultingGroup,andhiscolleagues,includingPatrickF.Graham, decidedtocreatetheirowncompany.Duringthelate1970sandearly1980s,thecompanygrewreallyfast.

Bain&Companyisoneofthebestplacestoworkbecauseoftherewardingworkandteamstructure.Its corporatestructureisemployee-centric,anditoffersflexiblecareertrackandmentorshipopportunities.

NVIDIA

Industry - Semiconductors

Founded By - Jensen Huang, Curtis Priem, Chris Malachowsky

Founded In - 1993

Headquarters - Santa Clara, California

Website - https://www.nvidia.com/en-in/

JensenHuangfoundedNvidiaonApril05,1993.ItisanAmericancompanythatmakessoftwareandtechnologyproducts. Theydesignandprovidethingslikegraphicsprocessingunits(GPUs)andsystem-on-a-chipunits(SoCs)formobiledevices andcars.Theyalsocreatesoftwareandtoolsfordatascience,high-performancecomputing,andartificialintelligence(AI). NvidiahasgainedareputationasatopsupplierofAItechnologyandsoftware.

NvidiaisoneofthebestplacestoworkbecauseNvidiaplacesimmenseimportanceonemployeewell-beingandsatisfaction. Thecompany'scampusisalsohighlyregarded,providingemployeeswithaconduciveandenjoyableworkenvironment.It alsohasareputationforprovidingahealthywork-lifebalanceculture.

SERVICENOW

Industry - Enterprise Software

Founded By - Fred Luddy David Loo Don Goodliffe Bow

Ruggeri Patrick Casey

Founded In - 2003

Headquarters - Santa Clara, California, U.S.

Website - https://www.servicenow.com/

ServiceNow,Inc.isanAmericansoftwarecompanythathelpsbusinesseswiththeirdigitalworkflows.Itwasstartedin2003 byFredLuddyandisnowtradedontheNewYorkStockExchange.Theyareconsideredoneoftheworld'smostinnovative companiesaccordingtoForbesmagazine.ServiceNowprovidesacloudcomputingplatformthatallowscompaniesto managetheiroperationsmoreefficiently TheyfocusonthingslikeITservicemanagement,helpdesksupport,andmanaging technicalissues.Theirmaingoalistohelpbusinesseshandleincidents,problems,andchangesintheirIToperations.

ServiceNowisoneofthebestplacestoworkbecauseofitscommitmenttocreatingapositiveworkenvironmentand providinggrowthopportunities.Itisknownforitsexceptionalleaderswhofocusonraisingthebarandcreatingasupportive workculture.

MATHWORKS

Industry - Mathematical Computing Software

Founded By - Jack Little Cleve Moler Steve Bangert

Founded In - 1984

Headquarters - Natick, Massachusetts, USA

Website - https://in.mathworks.com/

MathWorksisanAmericancompanythatmakesspecialsoftwarefordoingmath.Theirmostimportantproductsare MATLABandSimulink,whichhelppeopleanalyzedataandsimulatethings.MATLABwascreatedinthe1970sbyCleve Moler,whoworkedattheUniversityofNewMexico.Atfirst,itwasafreetoolforacademics.JackLittle,whostartedthe company,foundthetoolwhenhewasstudyingelectricalengineeringatStanfordUniversity.MATLABletsscientists, engineers,andprogrammersanalyzedataandmakealgorithms,andSimulinkisatoolfordesigningandsimulatingdynamic systemsusingpicturesandmodels.

MathWorksisoneofthebestplacestoworkbecauseitoffersahealthywork-lifebalanceandopportunitiesforgrowthin theircareer.Italsoprovidesemployeeswithtrainingandmentorship.

PROCORE TECHNOLOGIES

Industry - Construction Software

Founded By - Craig "Tooey" Courtemanche

Founded In - 2002

Headquarters - Carpinteria, California, U.S.

Website - https://www.procore.com/en-sg

ProcoreTechnologiesisacompanyintheUnitedStatesthatmakessoftwaretohelpmanageconstructionprojects.They startedin2002andarelocatedinCarpinteria,California.ThefounderandCEO,Craig"Tooey"Courtemanche,cameupwith theideaforthesoftwarewhenhehadahardtimemanagingtheconstructionofhisownhouseinSantaBarbarawhileliving inSiliconValley.Hecreatedanappthattrackedwhattheworkersweredoingontheconstructionsite.Thecompanyusedto bebasedinMontecito,CaliforniabutmovedtoCarpinterialateron.Procore'ssoftwareisbasedinthecloud,whichmeans thatconstructionteamscanworktogetheronprojects,sharedocumentsandplans,andaccessdatausinganydevice connectedtotheinternet.

ProcoreTechnologiesisoneofthebestplacestoworkbecauseitpromotesapositiveworkculturewithaflexibleworking schedule.Italsoprovidesemployeeswithaccesstoadvancedtechnology,whichishighlyvaluedbytoptalent.

IN-N-OUT BURGER

Industry - Fast-food Restaurant

Founded By - Esther Snyder, Harry Snyder

Founded In - 1948

Headquarters - Irvine, California

Website - https://www.in-n-out.com/

In-N-OutBurgerwasfoundedbyEstherSnyderandHarrySnyderinBaldwinPark,California,in1948.Itisapopularfastfoodchainknownforitsdeliciousburgersandcustomizablemenuoptions.OneofthereasonswhyIn-N-OutBurgersstands outisitscommitmenttofreshnessandcustomization.Thechainclaimstoneverusemicrowaves,freezers,orheatlamps. Eachburgerismadefreshtoorder,ensuringthatthepattygoesfromthefridgetothegriddletothebuntoyourmouth withoutsittingonanassemblyline.In-N-OutBurgershasalimitednumberoflocations,primarilyconcentratedontheWest CoastoftheUnitedStates.

In-N-OutBurgerisoneofthebestplacestoworkbecauseitoffersjobsecurityandadvancementopportunitieswithinthe company.Storemanagerscanearnuptoasix-figureincomewithoutacollegeeducation,makingitanattractiveoptionfor thoseseekingalong-termcareer

Industry - Cloud Computing and Virtualization Technology

Founded By - Mendel Rosenblum, Diane Greene, Scott Devine, Ellen Wang, Edouard Bugnion

Founded In - 1998

Headquarters - Palo Alto, California

Website - https://www.vmware.com/ VMWARE

VmwareLLCisacompanyintheUnitedStatesthatspecializesincloudcomputingandvirtualizationtechnology.VMware wasthefirstcompanytosuccessfullyvirtualizethex86architecture.Theymakesoftwarethatallowscomputersandservers torunmultipleoperatingsystemsatthesametime,makingiteasierforbusinessestomanagetheirITsystems.Oneofthe mostimportantthingsVMwareisknownforisitshypervisors.TheystartedwithahypervisorcalledGSX,whichwasatype 2hypervisorthatranontopofanoperatingsystem.Overtime,theydevelopedtwotypesofhypervisors:type1hypervisors thatrundirectlyonhardware,andhostedtype2hypervisors.

VMwareisoneofthebestplacestoworkbecauseitactivelycommitstobuildingasustainable,equitable,andsecurefuture forall.Theiremployeeshavetheopportunitytochoosewhatworksbestforthem,suchasworklocation(remote,office, hybrid)andtraining/conferencestoattend.

DELTEK

Industry - Enterprise Software and Information Solutions

Founded By -

Donald deLaski, Kenneth E. deLaski

Founded In - 1983 Headquarters - Herndon, VA Website - https://www.deltek.com/en

DeltekwasfoundedbyKennethE.deLaskiandDonalddeLaskiin1983.ItisanAmericanmultinationalenterprisesoftware andinformationsolutionscorporationthatmakesspecialsoftwareandprovidesinformationsolutions.Theircustomersare governmentcontractors,engineeringfirms,architecturalfirms,accountingfirms,andconsultingfirms.Thesoftwaretheysell helpsthesebusinessesmanagethingslikecustomerinformation,financialandprojectaccounting,projectmanagement,risk management,enterpriseresourceplanning,invoicing,revenue,financialcompliance,andexpenses.

Deltekisoneofthebestplacestoworkbecauseitvaluesitsemployeesandinvestsintheirlearninganddevelopment, empoweringthemtobeimpactfulandengaged.Employeesappreciatethefreedomandflexibilitywithintheirrolesandthe supportiveworkenvironment.

INTRODUCTION

After a decade of strong growth, Tommy Hilger Corporation suffered a signicant decline in sales and prots in 2000. Shareholders were worried when the company’s stock price decreased rapidly. That means favorite stock on Wall Street was now facing challenges.

In 1985; the Tommy Hilger brand was established by Thomas Jacob Hilger. He found immediate success by appealing directly to the hip-hop community and expanding its line of products. However; it had grown too popular and lost track of the market. The reduction in the prices negatively impacted the reputation of the company for good quality, while its image needs to be simplied.

In the years 2001 and 2002, the Tommy Hilger brand underwent major challenges which included a decrease in revenue and the departure of some of its top leadership. As the revenue fell down the CEO had to decide on an organic restructuring over regaining the lost ground in the US market.

Today after facing tons of challenges, Tommy Hilger has grown to become an apparel brand with 1,000 stores in over 90 countries worldwide. The company has agship stores in major cities such as New York, London, Paris, and Milan, and is currently actively pursuing Japan and Asia as vulnerable future markets.

This case study delves into the journey of Tommy Hilger, examining its strategic initiatives, marketing endeavors, and global expansion efforts.

Where Classic Meets Contemporary

The success of Tommy Hilger is a result of its distinct brand identity and positioning which have made it outstanding in terms of these two things. This brand has always been associated with classical America brought out by merging oldfashioned preppy looks in a more contemporary manner. The use of vivid colors with fearless stripes alongside its iconography (comprising reds/blues) has made Tommy Hilger manage to capture the taste of its customers everywhere around the world. The company has found its way into the crowded fashion industry by using the image of the American lifestyle that people dream about.

MARKETING AND CELEBRITY ENDEAVORS

Tommy Hilger has made its strategic marketing campaigns and celebrity advocacy its key aspects. For it to be seen clearly by many people and be appealing to different groups of people, this brand connects itself with prominent gures in music, sports, and entertainment. Tommy Hilger made several remarkable associations with artists such as Aaliyah, Beyoncé, The Chainsmokers, and sportspeople such as Rafael Nadal and Lewis Hamilton which have increased its popularity among youthful populations. Besides, Tommy Hilger has stayed popular in showbiz thanks to numerous mentions on television as well as appearances in movies making it an important icon in others' lives.

RetailExpansionandE-Commerce:

TommyHilfigerhasbeentoan aggressiveretailexpansionstrategy, settingupaglobalnetworkofbrand stores,departmentstorecounters,and factoryoutlets.Itsbrick-and-mortar shopsinmajorfashioncapitals worldwide,aswellasitse-commerce site,allowittoreachouttothemarket throughvariouschannels.Tommy Hilfigerisembracingdigitalandhas usedtechnologytomakeshoppingon theinternetmoreconvenient.This includessuggestionsthatare customizedjustforyou,afeaturethat letsyoutryonclothesvirtuallyaswell asvariouspaymentoptionsthatyou canmakewithoutencountering hustles.Furthermore,ithasembraced omnichannelretailingtocaterto changingcustomerpreferencesand prepareitselfforgrowthintheeraof theinternet.

StoryBehindTheBrandTommy Hilfiger:It'sBeginning

TommyHilfiger,theguybehindthe brand,isfromElmira,NewYorkstate hadlivedtherewhilethinkingfor himselfhowhewouldonedaybecome abigmusicianlikehisidolsfromthe 1960s.Herealizedthatthepeoplein thetownwherehelivedneedednice clothessimilartothosewornby famousmusicianElvisPresleyamong othersduringthoseyears.Itwasonly 17yearswhenTommyaftersaving $150earnedfromagasstationjob decidedtopurchasebellbottomsfrom thefamouscityofNewYork, afterwardheandhisfriendLarry Stemermansoldthemtofellowcollege matesintheirlocality.

Sameyearafteropeningthefirstshop named‘People’sPlace’inthe basement,theyinstantlyattractedthe

attentionofyoungesterswhowereinterestedinmusicandfashion,hence makingitgrowveryfast;bythetimeitwasending,theyhadmadesalesthat amounteduptoonemilliondollarstherebyrunningtenotheroutletsaround colleges’vicinity

In1970thingstookadownturn,morecompetitorscamein,theeconomic situationwasquiteproblematic,andgenerallypoorleadershipmeantfailure. ThiswastheyearwhenPeople’sPlacewentintoliquidationandconsequently, alltheoutletsbelongingtheJimmyHilfigerwereshutdown.Lateron,he admittedthathehadlostfocusonthebusinesssideofthings,leadingtothe downfallofhisventure.

The Benets - Delivering A Scalable, Digitally Engaging Buying Experience

ACCELERATING SALES, AND ENHANCING EFFICIENCY

With Couchbase(Couchbase is the NoSQL cloud database platform for business-critical and AI-powered applications), Tommy Hilger has accelerated the sales process. The company is also recording sales increases, with pre-fall sales for the Middle East, Africa, and the Netherlands growing.

Dening the present and future of the showroom:

Tommy Hilger said,” Our Digital Showroom revolutionizes the buying and selling journey for our retail customers and internal sales teams. We are passionate about providing our clients with the best service, experience, and quality. Our Digital Showroom concept completely reimagines the traditional buying approach and establishes a new fashion industry benchmark for business-to-business sales.”

Delivering anywhere, anytime engagement:

With the support of Couchbase, Tommy Hilger can develop and deliver a universally engaging experience regardless of device, location, or connectivity. The company can add, access, and combine data in real-time due to Couchbase’s NoSQL architecture, so retailers can not only inspect, modify, and create orders as they browse collections, but also place their nal order and arrange delivery immediately.

Tommy Hilger can continuously add to the number of collections available through the Digital Showroom and expand the concept to locations across the world.

CHALLENGE

A Partnership That Overcomes Differences In Language, Time, And Business Practices Between Europe And Japan

Althoughtheprojectstartedin2011,in Novemberthereweresomehurdlesit encountered.Thecontrastbetween JapanandEuropeispronounced.Here, wecanmentionnotonlylanguagebut alsooperationalmodelsofcompanies, logisticsystems,marketexchange processes,andotherpeculiarities.

Hence,theSAPsystemrequiredmore amendmentsthananticipatedandnone oftheHeadOfficestaffcouldaddress alldistinctions.ArneTajlmafromSVO ICTinTommyHilfigerEurope remarked,“ABeamhasdonesimilar projectswellinthepast.Theyarequite awareofhowbusinessesarerunin Japan.Inaddition,theseguysare specialistsinSAPapplications.Even thoughJapanspeaksadifferent languagefromEurope,hasdifferent schedules,andtheydothings differently“.JapanandEuropehave separatelanguages,distinctschedules, anduniquewaysofdoingbusiness. Buttheystillregardedthemasagood partnerbecausetheybelieveinthe abilityofABeamtosupportandsolve anyissues.

SOLUTION

SAP as the platform for global integration, interfacing with external systems

ThestandardSAPsolutionfortheapparelindustry,knownasAFS,wasusedforglobalintegration.Japanwasunique hencerequiringadifferentapproachfromwhatwasbeingdoneelsewhereintheworld,andthissystemfailedtofully catertotheirneedsandexpectations.Europeadoptedblanketpoliciesunderonesoftwarepackagewhileitwas mandatoryforJapantododifferentthingsinareasliketransportandshops.BeginningAFS,beingthestandardSAP solutionfortheapparelindustryacrosstheglobegotusedbutitdidnotsatisfywellenoughtoenableJapan’s distinctivemodesofoperations.UnlikeinEuropewhereeverythingisfoundunderonesystemi.e.SAP,InJapan logisticsneedstohaveitssystemaswellasstoreoperationsbecauseofthiswecannotimplementwhathadbeendone inEurope.

"TakashiKato,aprojectmanagerinchargeofbusinessplanning,analysis,andIT,hasmoreinsights:"InJapan,they haveacustomarytradingsystemcalledshoka-shiire,whereretailersawaitpaymentforgoodssuppliesuntiltheyare soldoverthecountertocustomers,asituationalsoreferredtoas‘consignmentsales’or‘sale-basedrent.Additionally,

CONCLUSION

JimmyHilfigerbeganinasmallwaybut grewintoaseriousforceinfashion.Bornin 1985,ThomasJacobHilfigerfoundeditand itbecameknownforitspreppystyleand coolpartnerships.Thoughithadproblems suchastoomuchvisibilityandbeingina crowdedfieldovertheyears,itneverthrew inthetowel.Thebrandgotinto partnershipswithcelebritiesforpromotion purposesandthusmanagedtobuildan internationalimagebesidesembracing technology.Utilizingexpertisewasa solutiontoproblemslikecultureshock. Today,TommyHilfigerisstillabigdealin theworldoffashion,showingthatonecan achieveanythingthroughcreativityand hardwork.

TheDawnofaNewErainSportsBetting

NorthCarolina’sentryintothesportsbettingdomainunderscoresabroader nationaltrendtowardembracingdigitalgamblingplatforms.

Withthestatepoisedtorolloutonlinesportswagering,adiversearrayof bettingsitesandapps,includinghouseholdnameslikeFanDuel,BetMGM, DraftKings,andCaesars,aresettomaketheirdebut.Theseplatformshavebeen gearinguptoofferanunprecedentedlevelofengagement,leveraging partnershipswithlocalsportsentitiestoensurecompliancewithstatemandates andenhancethebettingecosystem.

UsingBigDatainSportsBettingforEnhancedUserExperiences

Attheheartoftheevolvingsportsbettinglandscapeisbigdataanalytics,a powerfultoolthattransformsvastvolumesofdataintoactionableinsights.For NorthCarolinabettors,thismeansashifttowardshighlypersonalizedbetting experiences.

Bigdatainsportsbettingenablesplatformstoanalyzeuserbehavior, preferences,andbettingpatterns,tailoringrecommendationsandoddsto individualusers.Thepersonalizationnotonlyenhancesuserengagementbut alsoincreasesthepotentialforresponsiblegamblingbyprovidingbettorswith morecontrolandinsightintotheirbettinghabits.

TheImpactofPersonalizationonEngagementandLoyalty

Theapplicationofbigdatainsportsbettingindustryhasmadeitpossiblefor platformstoprovidecustomerswithextremelytailoredexperiences.Platforms arenowabletocomprehenduserpreferences,bettingtrends,andengagement indicatorswithnever-before-seenaccuracythankstotheanalysisofenormous databases.

Everyaspectofthebettingexperience ishighlypersonalized,fromthekinds ofbetsavailabletotheway informationisshowntoindividual users.

Contentdeliveryisoneimportantarea wherebigdataexcels.Upcoming platformsmaygreatlyincreaseuser engagementbycustomizingthe informationtomeettheirinterests.For example,auserwhohasgambledon basketballgamesinthepastmayget suggestionsforfutureNBAgamesin additiontoinformativestatisticsabout teamperformanceandbettingodds.It increasesuserpleasurebysimplifying thedecision-makingprocessand makingtheplatformmorerelevantto theuser.

Moreover,personalizationplaysa crucialroleinpromotionalactivities. Throughtargetedoffersandbonuses likeupcomingNorthCarolinabetting promos,platformscancatertothe uniqueinterestsandbetting behaviors ofeachuser,enhancingthevalue propositionandincentivizingfurther engagement.Itensuresthatpromotions arenotonlymoreappealingtothe recipientbutalsomorelikelytobe utilized,drivingloyaltyandrepeat usage.

EnhancingUserExperienceswith GeolocationTechnology

Geolocationtechnologystandsasa cornerstoneofthelegaland personalizedonlinesportsbetting experienceinNorthCarolina.

Geolocationtechnologynotonly complieswithlegalrequirementsbut alsocreatesopportunitiesforlocationbasedpersonalizationbyverifyingthat usersareinsidestateboundaries.By usingthistechnology,upcoming platformsmayprovidewagersand promosthatarepertinenttonearby sportingeventsandactivities,giving playersanadditionallevelof involvement.

Theintegrationoflocalsportsevents intothebettingexperienceisa significantadvantage.Userscan receivenotificationsandaccessodds forgameshappeningintheirvicinity, makingthebettingexperiencemore immediateandrelevant.Forexample, ifthere’sasignificantcollegefootball gameinNorthCarolina,usersinthe areamightreceivetailoredbetting optionsandpromotionsrelatedto thatevent.

Thelocalfocusnotonlyfostersa strongerconnectiontothe communitybutalsoenhancesthe overalluserexperiencebymakingit morerelevantandengaging.