CAMILLE DUNDAS

motivated us to keep going is knowing that we were filling a need – there just are not enough media outlets focusing on positive Black Canadian stories.

What are your top three core principles for a successful business, and how would someone go about implementing them?

Know your strengths, delegate everything else. You should learn as much as you can, but don’t try to become an expert in everything. Hire experts instead, and focus on what you’re good at.

Patience is one of the most important principles in business. When you’re passionate about something, you want it all to materialize right away, but that leads to a lot of compromising and mistakes.

Does anybody want what you’re offering?

I learned a great and simple piece of marketing advice that will help you avoid investing lots of money building a business no one wants. Most people build something and then market it. But what if you reverse the order, market it first and test the demand?

Build a quick landing page and measure how many people click on it or sign up for more info. That will give you a good indication of what the interest level is.

What advice do you have for other entrepreneurs to inculcate more diversity in their workplace?

If you want to have a more diverse workforce, then focus on it the way you would [on] any other business issue. You have to be intentional and build out a strategy. If you don’t have the skills to create that strategy, hire an expert who does.

There are also lots of things you can do to help amplify Black business voices. For example, there are many companies who are setting targets for themselves to ensure that a certain percentage of their vendors and suppliers are Black-owned. On the flip side, if you are a supplier or a service provider, offer to discount your services to Black-owned businesses. //

For every stage of life we have

Local Experience

Allstate has been protecting Canadians for over 65 years. We understand this community and strive to become your trusted advisor.

Insurance Solutions

I'll show you options that work best for your new home. I'll do a full review to find savings and discounts you may qualify for.

Discounts

I can help you save when you combine home and auto insurance.

New Home Discount

Savings based on the age of your home.

Great Claim Service

You can rely on Allstate’s experienced claims team. They provide fast, fair and efficient service.