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The Edge A Leader's Magazine | Dennis Mitchell & Birgir Jónsson

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Entrepreneurship 101

Unveiling Five Key Entrepreneurship Success Secrets Leveraging EPOS to Boost Growth and Profitability

Unravelling the Underlying Realities Of Start-ups

Mitigating Climate Change: Canada’s Carbon Pricing Policy in Action

+

BARACK OBAMA AMBER MAC BRETT KISSEL

TITANS OF SUCCESS DENNIS MITCHELL, CEO & CFO OF STARLIGHT CAPITAL BIRGIR JÓNSSON, CEO OF PLAY AIRLINES Channelling Their Vision to Drive Change and Spur Economic Growth

Fall 2023


OVERVIEW FALL 2023

FROM THE EDITOR

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Beyond Entrepreneurship COVER STORY

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Interview: Birgir Jónsson

CO

13

Interview: Dennis Mitchell

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25 26 29 30 32

VER S TO

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BUSINESS Five Traits of Successful Entrepreneurs 7 Questions for Businesses Wanting to Franchise Interview: Sky McLean Interview: Forrest Tuff ECONOMICS Public vs. Private Business Loans Using EPOS to Drive Growth and Profitability Interview: Jesus Gonzalez Rivas Jr. Interview: Stephanie Chan Infographic: Entrepreneurship in Canada START-UP The Underlying Financial Challenges of Start-ups Twelve Growth Hacks for Start-ups

Interview: Shriya Gupta Purva Gupta 4

the EDGE Fall 2023

S TA R T- UP

Interview: Jonathan Bonnell David Gaucher


OVERVIEW TECH & INNOVATION Top Technologies Transforming Today’s Business Is Facial Recognition the New Norm?

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& IN

N O VA TI

ON

FALL 2023

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Interview: Amber Mac

48

Interview: Emma Todd

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TEC POLICIES Impact of Digitalization on the Labour Market Canada’s Carbon Pricing Policy Interview: Jordan Simmons Interview: Saminder Bhalesar

52 54 56 57

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S' C I RC R E N L

WINNERS' CIRCLE

Interview: Shelly Niro

59

Interview: Brett Kissel

60

WI

LEADERSHIP Case Studies of Exemplary Leadership Canadian Entrepreneurs Empowering Communities Interview: Chris Smith Interview: Joan Pierre

62 64 66 67 Fall 2023

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Fall 2023 F OUNDER & E DITOR - IN -C HIEF | J ENNIFER M. W ILLIAMS P RESIDENT C URTIS E LLIS P UBLISHER J ORGE M ARSHALL

S TAFF W RITERS C HINENYE E MEZIE | D AVID M ESSIHA | L UKE M ILES | S HIRLEY G RAHAM G LADYS C HRISTIAN | A ARON L EVINSON | J ACOB C ARMICHAEL

C ONTRIBUTING W RITERS R EBEKAH B LAKE |D AVE G ORDON | N IGEL T AKLALSINGH | K ENNY H EDGES | S HERIKA P OWELL L LOYD P ENNEY | J ACKIE M ARSON | N ICK D AUK | S TEPHANIE H AWKINS | S EAN P LUMMER J ASON W ADDLE | H ELEN J ACOB | J ERICHO T ADEO | P ETER C AMPBELL | M AUREEN S IMPSON R OB S HAPIRO | M ARCUS M EDFORD | O RVILLE G REEN C REATIVE D IRECTOR A RMIS N. G OODARZI BUSINESS DEVELOPMENT

GEORGE WILLIAMS | CHIEF OPERATING OFFICER MASTORA ARGHANDEWALL | ADMINISTRATOR TABITHA ROCK | OFFICE SUPERVISOR

CUSTOMER RELATIONS

ARCHANA KESHARI | POOJA PATEL, JYOTI BHAKTIA | YASHASVI PANDAY NETESHA | JETY JENY VAUGAS

TAXATION

SHILPI BHARDWAJ | MONAL NANDU

ACCOUNTING & AUDITING

ZAIDA RICAFRENTE | CHIEF FINANCIAL OFFICER WEI SHI | ACCOUNTING ASSISTANT JOSEPH GOMES | FINANCE VO NGOC | DHTHAO CHAU

C REATIVE D ESIGNER U LAMA S AIF

G RAPHIC D ESIGNER M ARK M URRAY

RESEARCH ASSISTANTS

ROSALEE EDWARDS | VIVIAN HERON RACHEL MITCHEL | DONIQUE DALEY

ONLINE CONTENT CONSULTANTS ALTHEA BLOOMFIELD KAREN SCOTT | VINCENTO COREY

DATA PROCESSING

SHIVI | GRACE DUNG ARCHANA RAND | JOEBELLE BACANI

WEB DEVELOPMENT DIT WEB SOLUTIONS INC. RESTCREATIVE AGENCY

TECHNICAL SUPPORT

D ESIGNER E RIC C HEN

MARKETING & PUBLIC RELATIONS

JACK LIU | DIRECTOR OF MARKETING TALHA ATHER | MARKETING ASSISTANT NURSULUU USENOVA| MARKETING SUPPORT

ADVERTISING & SALES

MAUREEN MONTAGUE | EXECUTIVE BUSINESS DEVELOPER DAVID HIGGINS | SALES EXECUTIVE

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DEBBIE MUKHERJEE | FRTUNA TEKLAY VATHSALA VIMAL

HUMAN RESOURCES

LEO IKESON | HR MANAGER NAZIA SUKHRA | HR SUPPORT

ADVISORY BOARD

FINANCIAL SERVICES

DAMION SMITH | IT MANAGER MICHAEL KUKASCH | COMMUNICATIONS SUPPORT AMS GLOBAL SOLUTIONS

O N THE W EB :

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RONALD SIMMONS | NENZIE NEMBHARD

The Edge Magazine is published four �mes yearly in Canada. No part of this publica�on can be reproduced without the permission of the Publisher. The opinions expressed herein are not necessarily those of the Publisher and The Edge Magazine or its team. Authors agree to grant The Edge Magazine exclusive rights to publish their works in English across Canada. The Edge Magazine cer�fies that the content within is original and not in the public domain. Authors have warranted to the Publisher that they are the sole creator and proprietor of their work. They agree not to hold the Publisher responsible for any damages in the event of a viola�on of these warran�es. The Edge Magazine content will not violate the privacy of any individuals, nor will it contain any libelous or unlawful ma�er. Addi�onally, there will be no infringements upon the copyright or rights of any person or party. The Publisher shall make no changes to the content without the consent of the Author and shall submit the edited work to Author for approval beforehand.

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