PREPARED FOR MARIE FERRIS
1071 EAST MOUNTAIN DRIVE, MONTECITO
THE EBBIN GROUP
A proven track record consisting of noteworthy accolades and record-breaking sales has made The Ebbin Group one of the top-producing and most recognized names in Montecito, Santa Barbara, Hope Ranch, Carpinteria, and Ojai real estate.
$700M+
REPRESENTED OVER $650M IN RECENT SALES
The Ebbin Group’s peerless knowledge of market trends, contract negotiation, innovative marketing and branding strategies, architecture and design, strategic investments, and access to off-market properties provides their clients with invaluable insight and a distinct advantage in achieving their real estate objectives.
$63.25M
REPRESENTED THE HIGHEST-PRICED RESIDENTIAL SALE IN MONTECITO HISTORY
$18M
REPRESENTED THE HIGHEST-PRICED RESIDENTIAL SALE IN OJAI HISTORY
1%
RANKED IN THE TOP 1% OF AGENTS NATIONWIDE #1
COMPASS TEAM IN SANTA BARBARA, MONTECITO, AND OJAI IN TOTAL SALES
A SELECTION OF NOTABLE LISTINGS & SALES
REPRESENTED BY THE EBBIN GROUP
MONTECITO
$63,250,000
HIGHEST RESIDENTIAL SALE IN MONTECITO HISTORY
RANCHO SAN CARLOS
$43,500,000
PARK LANE MONTECITO
MONTECITO
OAKVIEW ESTATE
$42,500,000
$22,000,000
$18,000,000
HIGHEST RESIDENTIAL SALE IN OJAI HISTORY
SAN ANTONIO STREET
OJAI
$17,975,000
SAN YSIDRO ROAD
MONTECITO
MONTECITO
COLD SPRINGS ROAD
$16,900,000
$11,250,000
LILAC DRIVE MONTECITO
$10,750,000
VIA MANANA MONTECITO
$11,975,000
SEA CLIFF SANTA BARBARA
OCEANFRONT, HOPE RANCH
$12,995,000
CROCKER SPERRY, MONTECITO
$8,950,000
EAST MOUNTAIN DRIVE, MONTECITO
$8,950,000
$8,495,000
MCNELL, OJAI
1 MARKETING EXCELLENCE
2 NETWORK ACCESS
3 TARGETED EXPOSURE
THE EBBIN GROUP EDGE
With proprietary technology and unparalleled marketing, we provide best-in-class service and a multifaceted, competitive advantage in selling luxury properties.
T AILORED MARKETING CAMPAIGNS
With an in-house dedicated marketing team, we tailor our marketing programs unique to each listing, utilizing compelling and artful creative that sets your property apart and appeals to its most precise demographic. With online marketing expertise and substantial advertising budgets, we leave no stone unturned, tirelessly target marketing to potential purchasers of your home.
PRIVATE NETWORK ACCESS
We provide an unparalleled ability to reach the market of prospective buyers through our proprietary network of individuals who directly or indirectly know those who are actively searching for real estate opportunities in our markets. Through our reputation and infrastructure, we have the ability to generate maximum exposure for our sellers.
A FULL SUITE OF CREATIVE TOUCHPOINTS
With artistic and dynamic property films, architectural and lifestyle photography, and targeted print and digital material, we ensure that your offering gains maximized exposure and engages the most qualified demographic.
HYPER-TARGETED SALES OUTREACH
We utilize a wealth mapping technology that provides us with a database of comprehensive dossiers on the world’s high-net-worth individuals, with demographic details such as age, net worth, business, interests and affiliations. This data enables strategic, direct outreach to the most qualified luxury prospects whose personal interests and lifestyle preferences align with a property’s unique characteristics.
CONCIERGE LEVEL SERVICE
Other firms may claim to offer concierge service but at The Ebbin Group we deliver beyond our competition by offering our clients a gateway to an entire real estate lifestyle ecosystem. With “insider” access and relationships, we provide our clients valuable recommendations and introductions to sought-after interior designers, architects, contractors, and a multitude of other service providers.
MARKETING & DESIGN
IN-HOUSE MARKETING & DESIGN
Our full-service team of marketing and design professionals expertly craft custom luxury property campaigns strategically deployed to targeted audiences.
RYAN LOWE Director Of Marketing
GINA LIPARI Marketing Advisor
LOGAN HOWARD Designer
VANESSA VILLATORO PR Advisor
SERVICES WE PROVIDE:
Target & Market Analysis
Property Branding
Photography
Video Production
Copy Writing
Property Websites
Digital Advertising
Print Adverstising
Social Media
Public Relations
Media Planning
Targeted Email Blasts
Print Mailers
Property Brochures
Luxury Renderings
Floor Plans
PROPERTY BRANDING SAMPLE
700 SAN ANTONIO STREET, OJAI
SOLD FOR THE FULL ASKING PRICE OF $18,000,000
Perhaps the finest estate in the Ojai Valley, this breathtaking property is situated on 50 acres +/- and boasts two grand residences, just steps away from vibrant downtown Ojai and the world-renowned Ojai Valley Inn. Originally built in 1927 this estate has been recently renovated and impeccably maintained, showcasing its original charm and beauty.
Stately gates open to an impressive driveway leading to the spacious 5 bedroom / 4 bathroom main house, recently renovated with stunning detail and multiple vistas of the Topa Topa Mountains throughout the residence.
In addition to the main house, the estate features a second 4 bedroom / 3 bathroom residence, which includes a large great room with a fireplace, dining room, and screen porch. There is also a separate guest studio with a full bath, as well as a Dojo. An entertainment patio provides head-on views of the property’s rolling meadows, and Ojai’s famed Pink Moment, making it the perfect location for entertaining guests or hosting events.
The estate offers meandering pathways through gorgeous mature and manicured landscaping, with a hidden pool, meditation area, citrus orchard, chicken coop, built-in trampoline, a treehouse with birds-eye views of the Ojai Valley, and coffee plants being grown. This is a once-ina-lifetime opportunity to own one of the most exquisite properties in the Ojai Valley.
ADVERTISING
Our advertising tactics effectively reach key luxury sectors and audiences through targeted editorial, digital, and experiential campaigns.
OUR PROPERTY LISTINGS ARE FEATURED IN:
REGIONAL PUBLICATIONS
• Santa Barbara Magazine
• Montecito Journal
• Santa Barbara Life & Style Magazine
• Hope Ranch Stroll Magazine
• Santa Barbara Polo Magazine
• Los Angeles Business Journal
• Los Angeles Times
• The New York Times
• San Franciso Chronicle
• SFGate
• Ojai Magazine
• Ojai Quarterly
PROPERTY LISTING WEBSITES
• Zillow
• Realtor.com
• Trulia
• Compass.com
FINANCE & BUSINESS
• LA Business Journal ‘Wealthiest Angelenos’ issue
• The Wall Street Journal
• Financial Times
• Yahoo
• Fox Business
• The Real Deal
LUXURY LIFESTYLE
• Variety
• Architectural Digest
• Angeleno Magazine
• The Hollywood Reporter
• Dujour
• Dwell
• Dirt.com
• Mansion Global
• American Luxury
• Just Luxe
SANTA BARBARA OJAI
SOCIAL MEDIA
In partnership with Compass’ Social Media division, we curate captivating and aesthetically refined creative content. This content is prominently showcased on our proprietary social media platforms as well as throughout Compass’ extensive media network, thereby securing significant visibility for our property listings.
INSTAGRAM: @THEEBBINGROUP
10M+ 160K+ 8M+
ANNUAL INSTAGRAM IMPRESSIONS TOTAL SOCIAL FOLLOWERS VIEWS ON COMPASS YOUTUBE CHANNEL
PUBLIC RELATIONS
As the #1 team in sales volume on the central coast of California, Compass provides us with a top-notch PR team for our significant property listings that secures premium placements and media coverage in some of the most viewed national and international media and magazine publications.
30.9B+
SOUTHERN CALIFORNIA MEDIA IMPRESSIONS YEAR TO DATE
100 523 360%
INTERNATIONAL MEDIA PLACEMENTS FOR SOUTHERN CALIFORNIA YEAR TO DATE
AVERAGE MONTHLY SOUTHERN CALIFORNIA MEDIA PLACEMENTS
YEAR-OVER-YEAR INCREASE IN AVERAGE MONTHLY SOUTHERN CALIFORNIA MEDIA PLACEMENTS
PROPERTY MARKETING ROADMAP
MARKETING PLAN
Each property’s customized marketing campaign starts with a common framework that has proven to deliver exceptional results.
PRELAUNCH
Photography & Videography
Copywriting and Property Descriptions
Finalize Marketing
Deliverables Schedule
Print Collateral Production
Print and Digital Campaign Strategy
PR Strategy Development (if applicable)
Development of Buyer Profiles
LAUNCH
Initial Media Placements
Deploy Email Marketing Campaign to database of clients and luxury agents locally and nationally
Launch Print & Digital Ad Campaign
Launch Social Media Campaign Broker’s Open
Distribution of Collateral
ONGOING
Print and Digital Campaign
Paid Social Media Advertisements
Ongoing Press Opportunities
Promotion on Internal Compass Agent Channels
Promotion on Compass-Owned Media Channels
TARGET ANALYSIS
Developing a small set of buyer profiles is key to guiding the tailored sales and marketing efforts of each property.
The following archetypes represent examples of specific demographics to whom our sales and marketing strategies will be targeted.
THE GROWING FAMILY THE HIGH-NET-WORTH EXECUTIVE THE BUSINESS MANAGER
PROFILE
30–50 years old; dual household income.
DRAWN TO
High bedroom counts; top-ranked school districts.
TACTICS
Advertise in local luxury publications; run social media campaigns targeting affluent couples showing “likely to move” criteria; emphasize open houses; target in-district parents through school initiatives.
PROFILE
50–80 years old; C-level executive or retired professional; possibly a multiple home owner.
DRAWN TO
Desirable locations; novelty amenities such as helipads, motor courts, or equestrian facilities.
TACTICS
Utilize proprietary wealth mapping software to identify contacts and directmail premium property presentations; run digital campaigns IP-targeting Fortune 500 companies; run mobile advertising at private FBOs entertaining-ready.
PROFILE
20–60 years old; C-level executive or retired professional; possibly a multiple home owner.
DRAWN TO
Exclusivity and privacy in the most desirable neighborhoods.
TACTICS
Direct-mail high-end property presentations to business managers and celebrity agents; network at targeted industry events; advertise in entertainment publications.
PR STRATEGY
Timed to the property launch, the public relations strategy will be driven by opportunities to secure exclusive coverage after we’ve established a brand narrative and determined the story we want to tell.
Our proposed strategy would focus on outreach to luxury lifestyle, real estate and design outlets. By creating assets with design-forward content highlighting quality of materials, and noted designer finishes and architecture, the property will be more appealing for editorial coverage in real estate-focused and design outlets.
With an emphasis on design and real estate publications, we’ve compiled a list of target media outlets based on their affluent readership, interests and location.
LUXURY LIFESTYLE & REAL ESTATE PUBLICATIONS WE’VE FEATURED IN PITCH ANGLES & OUTREACH STRATEGY
Architectural Digest
Elle Decor
Town & Country
The Hollywood Reporter
Los
PR STRATEGY TIMELINE
4 WEEKS BEFORE LIVE ON MLS
• Obtain all assests & highlights
• Pick key outlets
• Finalize timeline
2 WEEKS BEFORE LIVE ON MLS
• Pitch to exclusive outlets
• Relay feedback from outlets
• Secure exclusive coverage
POST LIVE DATA
• Listing goes live
• Exclusive article runs
• All coverage is relayed PR STRATEGY BUILD OUT EXCLUSIVE PITCHING EXCLUSIVE RUNS
• Coordinate interview opportunities (if applicable)
• Listing is pitched to all secondary outlets
SHOULD THERE BE NO EXCLUSIVE COVERAGE, POST LIVE DATA
• Listing goes live on MLS
• Listing is pitched to all secondary outlets
• All coverage is relayed WIDE PITCHING
THE COMPASS LUXURY ADVANTAGE
A GLOBAL FOOTPRINT
Demonstrating impressive digital reach and strategic networking capabilities, Compass positions its listings for maximum exposure on the international marketplace.
ACCESS A PREMIER NETWORK OF TOP AGENTS
When represented by a Compass agent, listings are positioned to reach the largest in-house network of top-performing real estate professionals in key luxury markets across the country. Access to the nation’s greatest population of agents representing luxury clientele, all under one roof, powers an unrivaled Compass advantage.
REACH QUALIFIED INTERNATIONAL AUDIENCES
INTERNATIONAL SYNDICATION:
Our global network of trusted partner sites ensures Compass listings reach millions of financially-qualified international buyers. Once listed, Compass properties syndicate to the top real estate portals domestically and in more than 50 countries worldwide for maximum exposure.
CHINA CONCIERGE PROGRAM
Overcoming the challenge of reaching high-net-worth Chinese nationals, Compass has established a dedicated website, compassrechina.com, accessible beyond the Chinese firewall. This platform showcases top listings and offers in-language advertising, newsletters, and social media engagement through our exclusive China Concierge program.
ACHIEVE GLOBAL REACH WITH COMPASS LUXURY
Compass Luxury has created an expansive multi-channel platform with an exclusive focus on presenting our premier listings. Across print and digital, sophisticated tone, content, and materials are tailored to craft an elevated experience that resonates with the target audience.
65K+
COMPASS LUXURY NEWSLETTERS
Over 65,000 high-net-worth individuals and leading brokers worldwide receive Compass Luxury’s newsletters featuring curated selections of prestigious properties, luxury insights, and top luxury destinations each month.*
100K+
211K+
CURATED MAGAZINE
Compass Luxury’s bi-annual periodical of luxury properties, Curated Magazine, reaches an elite international audience of more than 100,000 luxury consumers and qualified buyers.*
228K+
LUXURY SOCIAL CHANNELS
Delivering an artful stream of compelling content on leading social platforms such as Instagram and YouTube places Compass’s luxury listings directly into the hands of over 211,000 qualified, on-the-go clientele, no matter where they are.**
LUXURY DIVISION WEBSITE
Compass Luxury’s website, LuxuryatCompass.com, drives an average of nearly 230,000 visits from luxury consumers and brokers each year.***
COMPASS LUXURY NEWSLETTERS: THE GLOBAL STAGE FOR YOUR LISTING
Compass Luxury deploys three newsletters each month, offering a highly qualified international subscriber base a selection of luxury listing highlights from coast to coast, editorialized luxury insights and trends, and market spotlights.
Direct recipients of our monthly Compass Luxury newsletters 65K+
AUDIENCE INCLUDES:
• Forbes Recognized Industry Leaders
• Luxury Lifestyle Consumers
• Wine, Art, and/or Car Collectors
• Yacht Owners
• Equestrian Enthusiasts
• Tech Leaders
• Global Wealth Markets
• All Compass Agents
• Leading Global Brokers
• Luxury Brand Partners
• BARNES International Realty Group
LUXURY TRENDS
LUXURY MARKET INSIDER
CURATED MAGAZINE
Featuring Compass’ most prestigious properties throughout the country, this bi-annual publication is shared both digitally and via print with an audience of over 100,000 global luxury brokers and high-net-worth individuals.
100K+ 350K
Total print and digital distribution of Curated Magazine, ranging from global high-net-worth consumers in the world’s top wealth markets to international brand partners and luxury agents.
100
Estimated number of passengers reached with Curated Magazine’s exclusive placement in 25 private airports across the U.S.
20%
Maximum number of listings featured in each issue, ensuring visibility of each amongst an elite selection of prestigious properties.
Average percentage of featured listings in contract or sold within one month of publishing Curated Magazine.
CLIENT TESTIMONIALS
“The Ebbin Group found our new home, closed on it, and successfully sold our old home in under 6 weeks. The Ebbin Group is THE dream team. Since they represented us both as buyers and sellers, I can honestly say their genius on both sides of a real estate transaction is supreme. They are negotiators that know when to hit the gas pedal and when to tap the brakes. Excellence requires character, integrity, nuance, and experience. There is no one better.”
- Virginia & Jerry Mcferran
“The team patiently hung in with us on our two year search for a unique property with some elbow room and ocean views along the California Coast. Unlike many agents where one can feel a conflict of interests in that they just want you to make a deal, they waited with us until the right thing came along and then guided us to a successful offer.”
- Mark & Limor Johnson
“Working with The Ebbin Group was awesome from beginning to end. They sold our home quickly in a relatively slow market and helped find us a rental while they looked for our next home. Excellent listeners, they had an uncanny sense of what we were looking for. When we mentioned we liked the area the rental was in, they walked the neighborhood knocking on doors and found us the perfect home that we were able to buy off market, which continues to amaze us. Knowledge, marketing, communication and responsiveness were truly first rate, but going that extra mile for us really sets The Ebbin Group apart.”
- Andy Liepman & Mary Tighe
“The Ebbin Group far exceeded our expectations in our recent transactions and kept us calm throughout the process. (No easy feat.) We continue to recommend The Ebbin Group to our friends and colleagues because of their insight, professionalism, and attention to detail. They are top-notch.”
- Oliver Goldstick
“The Ebbin Group represented us as both a buyer and a seller on two recent transactions. We have nothing but praise for their professionalism, knowledge of the market, honesty, and willingness to go the extra mile. They brought many people through our home and did not give up until he found the perfect buyer. Their recommendations for getting our house ready to show were spot on, and their follow up and communication with us and prospective buyers was impeccable.”
- Lizzie & Brent Peus
“Full of market knowledge and transaction experience, The Ebbin Group also brought commitment and great instincts to the entire process of selling our home. They produced top notch marketing materials for us and communicated with us seamlessly throughout. They got it done and were a real pleasure to work with.”
- John Simpson & Patti Pagliei
“The Ebbin Group has represented me as the seller and buyer on 3 separate transactions. I’ve bought and sold over 20 properties and have never used an agent more than once, with the exception of Luke. He is by far the most prompt, professional and honest agent I have worked with.
Every transaction goes without the usual stress knowing Luke can handle the detail and nuance for any circumstance. In a competitive marketplace like Santa Barbara these qualities are what will make a successful transaction no matter whether you are buying or selling.”
- Wendy Weitzman
“I can’t recommend The Ebbin Group enough. They are the consummate real estate professionals and made our property acquisition in Montecito seamless; from identifying the perfect property through negotiating the offers all the way through closing, the team was there 100%”
- Phil Cassens
