2035 Sandy Place Listing Presentation

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P R E PA R E D F O R LO R I K E N YO N FA R L E Y

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2 0 3 5 SA N DY P L AC E , M O N T E C I TO

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T H E N E W S TA N D A R D I N L U X U R Y R E A L E S TAT E E L E VAT I N G T H E S TA N DA R D S O F L U X U R Y R E A L E S TAT E R E P R E S E N TAT I O N T H R O U G H S O P H I S T I C AT E D M A R K E T I N G & B R A N D I N G , W H I T E - G LO V E C L I E N T S E R V I C E , & SUPERIOR LOCAL MARKET EXPERTISE, DELIVERING OUR C L I E N T S E X C E P T I O N A L R E S U LT S

T H E E B B I N G R O U P. C O M

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LU K E E B B I N P R I N C I PA L & F O U N D I N G AG E N T DRE 01488213

G R EG R O G OV E LU X U RY P R O P E RT Y S P E C I A L I S T DRE 02238449

SARAH DELSON D I R E C TO R O F O P E R AT I O N S & C L I E N T S E RV I C E S

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THE EBBIN GROUP A proven track record consisting of noteworthy accolades and record-breaking sales has made The Ebbin Group one of

$700M+

REPRESENTED OVER $650M IN RECENT SALES

the top-producing and most recognized names in Montecito, Santa Barbara, Hope Ranch, Carpinteria, and Ojai real estate.

The Ebbin Group’s peerless knowledge of market trends,

$63.25M R E P R E S E N T E D T H E H I G H E ST- P R I CE D R E S I D E N T I A L SA L E I N MO N T E CI TO H I STO RY

contract negotiation, innovative marketing and branding strategies, architecture and design, strategic investments, and access to off-market properties provides their clients with invaluable insight and a distinct advantage in achieving their

$18M R E P R E S E N T E D T H E H I G H E ST- P R I CE D R E S I D E N T I A L SA L E I N OJA I H I STO RY

real estate objectives.

1% R A N K E D I N T H E TO P 1 %

#1 CO MPAS S T E A M I N SA N TA B A R B A R A , MO N T E CI TO, A N D OJA I I N TOTA L SA L E S VO LUME

THE EBBIN GROUP

O F AG E N TS N AT I O N W I D E

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THE EBBIN GROUP

A S E L E C T I O N O F N O TA B L E L I S T I N G S & S A L E S

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THE EBBIN GROUP

REPRESENTED BY THE EBBIN GROUP

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HIGHEST RESIDENTIAL SALE IN MONTECITO HISTORY

MONTECITO

R A N C H O S A N C A R LO S

THE EBBIN GROUP

$63,250,000

MONTECITO

PA R K L A N E

$43,500,000

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MONTECITO

O A K V I E W E S TAT E

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$42,500,000

MONTECITO

POSILIPO LANE

$22,000,000

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HIGHEST RESIDENTIAL SALE IN OJAI HISTORY

OJAI

S A N A N TO N I O S T R E E T

THE EBBIN GROUP

$18,000,000

MONTECITO

SAN YSIDRO ROAD

$17,975,000

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HIGHEST RESIDENTIAL SALE IN OJAI HISTORY

MONTECITO

COLD SPRINGS ROAD

THE EBBIN GROUP

$16,900,000

MONTECITO

LILAC DRIVE

$11,250,000

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HIGHEST RESIDENTIAL SALE IN OJAI HISTORY

MONTECITO

VIA MANANA

THE EBBIN GROUP

$10,750,000

S A N TA B A R B A R A

SEA CLIFF

$11,975,000

C R O C K E R S P E R R Y, M O N T E C I T O

$8,950,000

O C E A N F R O N T, H O P E R A N C H

$12,995,000

M C N E L L , OJ A I

$8,495,000

E A S T M O U N TA I N D R I V E , M O N T E C I T O

$8,950,000

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OUR M E T H O D O LO G Y

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3 Key Pillars

1 M A R K E T I N G E XC E L L E N C E 2 NETWORK ACCESS 3 TA R G E T E D E X P O S U R E

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THE EBBIN GROUP EDGE With proprietary technology and unparalleled marketing, we provide best-in-class service and a multifaceted, competitive advantage in selling luxury properties.

TA I LO R E D M A R K E T I N G C A M PA I G N S With an in-house dedicated marketing team, we tailor our marketing programs unique to each listing, utilizing compelling and artful creative that sets your property apart and appeals to its most precise demographic. With online marketing expertise and substantial advertising budgets, we leave no stone unturned, tirelessly target marketing to potential purchasers of your home.

P R I VAT E N E T W O R K AC C E S S We provide an unparalleled ability to reach the market of prospective buyers through our proprietary network of individuals who directly or indirectly know those who are actively searching for real estate opportunities in our markets. Through our reputation and infrastructure, we have the ability to generate maximum exposure for our sellers.

A F U L L S U I T E O F C R E AT I V E TO U C H P O I N T S With artistic and dynamic property films, architectural and lifestyle photography, and targeted print and digital material, we ensure that your offering gains maximized exposure and engages the most qualified demographic.

H Y P E R -TA R G E T E D S A L E S O U T R E AC H We utilize a wealth mapping technology that provides us with a database of comprehensive dossiers on the world’s high-net-worth individuals, with demographic details such as age, net worth, business, interests and affiliations. This data enables strategic, direct outreach to the most qualified luxury prospects whose personal interests and lifestyle preferences align with a property’s unique characteristics.

Other firms may claim to offer concierge service but at The Ebbin Group we deliver beyond our competition by offering our clients a gateway to an entire real estate lifestyle ecosystem. With “insider” access and relationships, we provide our clients valuable recommendations and introductions to sought-after interior designers, architects, contractors, and a multitude of other service providers.

THE EBBIN GROUP

CONCIERGE LEVEL SERVICE

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OCEAN VIEW MIDCENTURY MODERN

JUST SOLD

THE EBBIN GROUP

1 1 8 8 E A S T M O U N TA I N D R I V E

MONTECITO, CA | OFFERED FOR $12,995,000

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MARKETING & DESIGN IN-HOUSE MARKETING & DESIGN Our full-service team of marketing and design professionals expertly craft custom luxury property campaigns strategically deployed to targeted audiences.

JACKIE POTTER Director Of Marketing GINA LIPARI Marketing Advisor IVY DIEGO Designer

SERVICES WE PROVIDE: Target & Market Analysis Property Branding Photography Video Production Copy Writing Property Websites Digital Advertising Print Adverstising Social Media Public Relations Media Planning Targeted Email Blasts Print Mailers Property Brochures Luxury Renderings Floor Plans

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VANESSA VILLATORO PR Advisor

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PROPERTY BRANDING SAMPLE

THE PINNACLE OF OJAI LIVING $18,000,000

700 SAN ANTONIO STREET, OJAI SOLD FOR THE FULL ASKING PRICE OF $18,000,000 Perhaps the finest estate in the Ojai Valley, this breathtaking property is situated on 50 acres +/- and boasts two grand residences, just steps away from vibrant downtown Ojai and the world-renowned Ojai Valley Inn. Originally built in 1927 this estate has been recently renovated and impeccably maintained, showcasing its original charm and beauty.

Stately gates open to an impressive driveway leading to the spacious 5 bedroom / 4 bathroom main house, recently renovated with stunning detail and multiple vistas of the Topa Topa Mountains throughout the residence.

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In addition to the main house, the estate features a second 4 bedroom / 3 bathroom residence, which includes a large great room with a fireplace, dining room, and screen porch.

There is also a separate guest studio with a full bath, as well as a Dojo. An entertainment patio provides head-on views of the property’s rolling meadows, and Ojai’s famed Pink Moment, making it the perfect location for entertaining guests or hosting events.

The estate offers meandering pathways through gorgeous mature and manicured landscaping, with a hidden pool, meditation area, citrus orchard, chicken coop, built-in trampoline, a treehouse with birds-eye views of the Ojai Valley, and coffee plants being grown. This is a once-ina-lifetime opportunity to own one of the most exquisite properties in the Ojai Valley.

50 ACRES +/- | 8,000 SQ FT +/- | 9 BEDS | 8 BATHS

PLAY PROPERTY FILM

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ADVERTISING

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Our advertising tactics effectively reach key luxury sectors and audiences through targeted editorial, digital, and experiential campaigns.

OUR PROPERTY LISTINGS ARE FEATURED IN: REGIONAL PUBLICATIONS • • • • • • • • • • • •

Santa Barbara Magazine Montecito Journal Santa Barbara Life & Style Magazine Hope Ranch Stroll Magazine Santa Barbara Polo Magazine Los Angeles Business Journal Los Angeles Times The New York Times San Franciso Chronicle SFGate Ojai Magazine Ojai Quarterly

PROPERTY LISTING WEBSITES • • • •

Zillow Realtor.com Trulia Compass.com

FINANCE & BUSINESS • • • • • •

LA Business Journal ‘Wealthiest Angelenos’ issue The Wall Street Journal Financial Times Yahoo Fox Business The Real Deal

• • • • • • • • • •

Variety Architectural Digest Angeleno Magazine The Hollywood Reporter Dujour Dwell Dirt.com Mansion Global American Luxury Just Luxe

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LUXURY LIFESTYLE

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PROPERTY VIDEOS We work with the top Los Angeles-based luxury property film producers and directors to create compelling and effective video content, highlighting the beauty and unique features of our listings.

VISIT OUR YOUTUBE CHANNEL TO VIEW ALL OF OUR PROPERTY VIDEOS

THE EBBIN GROUP

YO U T U B E . C O M / @ T H E E B B I N G R O U P

MONTECITO

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OJAI THE EBBIN GROUP

SANTA BARBARA

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SOCIAL MEDIA In partnership with Compass’ Social Media division, we curate captivating and aesthetically refined creative content. This content is prominently showcased on our proprietary social media platforms as well as throughout Compass’ extensive media network, thereby securing significant visibility for our property listings.

THE EBBIN GROUP

I N S TA G R A M : @ T H E E B B I N G R O U P

10M+

8M+

160K+

ANNUAL INSTAGRAM IMPRESSIONS

VIEWS ON COMPASS YOUTUBE CHANNEL

TOTAL SOCIAL FOLLOWERS

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PUBLIC RELATIONS

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As the #1 team in sales volume on the central coast of California, Compass provides us with a top-notch PR team for our significant property listings that secures premium placements and media coverage in some of the most viewed national and international media and magazine publications.

30.9B+

523

SOUTHERN CALIFORNIA MEDIA IMPRESSIONS YEAR TO DATE

AVERAGE MONTHLY SOUTHERN CALIFORNIA MEDIA PLACEMENTS

100

360%

INTERNATIONAL MEDIA PLACEMENTS FOR SOUTHERN CALIFORNIA YEAR TO DATE

YEAR-OVER-YEAR INCREASE IN AVERAGE MONTHLY SOUTHERN CALIFORNIA MEDIA PLACEMENTS

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P R O P E RT Y M A R K E T I N G R OA D M A P

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MARKETING PLAN Each property’s customized marketing campaign starts with a common framework that has proven to deliver exceptional results.

PRELAUNCH

LAUNCH

Photography & Videography

Initial Media Placements

Copywriting and

Deploy Email Marketing Campaign to

Property Descriptions

database of clients and luxury agents locally and nationally

Finalize Marketing Deliverables Schedule

Launch Print & Digital Ad Campaign

Print Collateral Production Launch Social Print and Digital

Media Campaign

Campaign Strategy Broker’s Open PR Strategy Development (if applicable) Distribution of Collateral

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Development of Buyer Profiles

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ONGOING Print and Digital Campaign Paid Social Media Advertisements Ongoing Press Opportunities Promotion on Internal Compass Agent Channels

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Promotion on Compass-Owned Media Channels

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TARGET ANALYSIS Developing a small set of buyer profiles is key to guiding the tailored sales and marketing efforts of each property.

The following archetypes represent examples of specific demographics to whom our sales and marketing strategies will be targeted.

THE GROWING FAMILY

THE HIGH-NET-WORTH EXECUTIVE

THE BUSINESS MANAGER

PROFILE

PROFILE

PROFILE

30–50 years old; dual household

50–80 years old; C-level executive or

20–60 years old; C-level executive or

income.

retired professional; possibly a multiple

retired professional; possibly a multiple

home owner.

home owner.

High bedroom counts; top-ranked

DRAWN TO

DRAWN TO

school districts.

Desirable locations; novelty amenities such

Exclusivity and privacy in the most

as helipads, motor courts, or equestrian

desirable neighborhoods.

DRAWN TO

TACTICS

facilities.

TACTICS

THE EBBIN GROUP

Advertise in local luxury publications; run social media campaigns targeting

TACTICS

Direct-mail high-end property

affluent couples showing “likely to

Utilize proprietary wealth mapping

presentations to business managers and

move” criteria; emphasize open houses;

software to identify contacts and direct-

celebrity agents; network at targeted

target in-district parents through school

mail premium property presentations; run

industry events; advertise

initiatives.

digital campaigns IP-targeting Fortune

in entertainment publications.

500 companies; run mobile advertising at private FBOs entertaining-ready.

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PR STRATEGY Timed to the property launch, the public relations strategy will be driven by opportunities to secure exclusive coverage after we’ve established a brand narrative and determined the story we want to tell.

Our proposed strategy would focus on outreach to luxury lifestyle, real estate and design outlets. By creating assets with design-forward content highlighting quality of materials, and noted designer finishes and architecture, the property will be more appealing for editorial coverage in real estate-focused and design outlets.

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With an emphasis on design and real estate publications, we’ve compiled a list of target media outlets based on their affluent readership, interests and location.

PITCH ANGLES & OUTREACH STRATEGY LUXURY LIFESTYLE & REAL ESTATE PUBLICATIONS WE’VE FEATURED IN Robb Report Business Insider Bloomberg New York Times Financial Times Reuters Modern Luxury

Architectural Digest Elle Decor Town & Country The Hollywood Reporter Los Angeles Times Variety Dwell

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P R S T R AT EG Y T I M E L I N E

PR STRATEGY BUILD OUT

EXCLUSIVE PITCHING

EXCLUSIVE RUNS

4 WEEKS BEFORE LIVE ON MLS • Obtain all assests & highlights • Pick key outlets • Finalize timeline

2 WEEKS BEFORE LIVE ON MLS • Pitch to exclusive outlets • Relay feedback from outlets • Secure exclusive coverage • Coordinate interview opportunities (if applicable)

POST LIVE DATA • Listing goes live • Exclusive article runs • Listing is pitched to all secondary outlets • All coverage is relayed

WIDE PITCHING

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SHOULD THERE BE NO EXCLUSIVE COVERAGE, POST LIVE DATA • Listing goes live on MLS • Listing is pitched to all secondary outlets • All coverage is relayed

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THE COM PA SS LUXURY A DVA NTAG E

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A GLOBAL FOOTPRINT Demonstrating impressive digital reach and strategic networking capabilities, Compass positions its listings for maximum exposure on the international marketplace.

300K+

1.4M+

Compass Luxury

International

Audience

Website Visitors4

1

307M+ International Syndication2

YOUR LISTING

+

COMPASS

50+

Total Social Media and Website Impact5

150B+

Countries Your Home

Public Relations

Syndicates To3

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250M+

Impressions6

1 — Internal Compass data

4 — Sourced via Google Analytics, 1.1.2022–12.31.2022.

2 — ListGlobally opt-in required. Data based on the reach of ListGlobally’s network.

5 — Sourced via Sprout Social and Google Analytics, 1.1.2022–12.31.2022

3 — ListGlobally opt-in required. Data based on the reach of ListGlobally’s network.

6 — Sourced via Meltwater, 1.1.2022–12.31.2022

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ACCESS A PREMIER NE T WORK OF TOP AGENTS When represented by a Compass agent, listings are positioned to reach the largest in-house network of top-performing real estate professionals in key luxury markets across the country. Access to the nation’s greatest population of agents representing luxury clientele, all under one roof, powers an unrivaled Compass advantage.

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#1

Residential Real Estate Brokerage in the US*

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28,000+

$230B+

Markets****

Top-Ranked

2022 Gross Transaction

Agents***

Value**

*#1 2022 closed sales volume, T. Velt, “eXp Realty, Compass earn No. 1 spots in RealTrends 500 brokerage rankings,” RealTrends, Online, HW Media, 3/09/2023, https://www. realtrends.com/articles/realtrends-500-exp-realty-jumps-to-no-1-sides-compass-no-1-volume/ **Gross Transaction Value is the sum of all closing sale prices for homes transacted by agents on the Compass platform. We include the value of a single transaction twice when our agents serve both the home buyer and home seller in the transaction. This metric excludes rental transactions. ***Agents are defined as all licensed agents on the Compass platform as of 3/31/21. ****U.S. Markets is defined as metropolitan statistical areas, or MSAs, according to the U.S. Census Bureau.

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50

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RE ACH QUALIFIED INTERNATIONAL AUDIENCES INTERNATIONAL SYNDICATION: Our global network of trusted partner sites ensures Compass listings reach millions of financially-qualified international buyers. Once listed, Compass properties syndicate to the top real estate portals domestically and in more than 50 countries worldwide for maximum

THE EBBIN GROUP

exposure.

307M+

96+

50+

International

Number of International

Number of Countries Reached via

Syndication*

Listing Syndication Portals*

Syndication Portals*

* Properstar opt-in required. Data based on the reach of Properstar’s network.

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CHINA CONCIERGE PROGRAM Overcoming the challenge of reaching high-net-worth Chinese nationals, Compass has established a dedicated website, compassrechina.com, accessible beyond the Chinese firewall. This platform showcases top listings and offers in-language advertising, newsletters, and social media engagement

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through our exclusive China Concierge program.

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ACHIEVE GLOBAL RE ACH WITH COMPASS LUXURY Compass Luxury has created an expansive multi-channel platform with an exclusive focus on presenting our premier listings. Across print and digital, sophisticated tone, content, and materials are tailored to craft an elevated

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experience that resonates with the target audience.

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65K+

COMPAS S LUXURY NE WS L E T T E RS Over 65,000 high-net-worth individuals and leading brokers worldwide receive Compass Luxury’s newsletters featuring curated selections of prestigious properties, luxury insights, and top luxury destinations each month.*

100K+

CURAT E D MAGAZ I NE Compass Luxury’s bi-annual periodical of luxury properties, Curated Magazine, reaches an elite international audience of more than 100,000 luxury consumers and qualified buyers.*

211K+

LUXURY S OCI AL CHANNE L S Delivering an artful stream of compelling content on leading social platforms such as Instagram and YouTube places Compass’s luxury listings directly into the hands of over 211,000 qualified, on-the-go clientele, no matter where they are.**

228K+

LUXURY D I VI S I ON WE B S I T E Compass Luxury’s website, LuxuryatCompass.com, drives an average of

* Internal Compass data ** Total number of followers and subscribers across @compassluxurydivision and @compass on Instagram and @CompassRE on YouTube as of 10.2.23 *** Average annual visits to luxuryatcompass.com from 1.1.21-12.31.22, according to Squarespace

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nearly 230,000 visits from luxury consumers and brokers each year.***

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COMPASS LUXURY NEWSLE T TERS: THE GLOBAL STAGE FOR YOUR LISTING Compass Luxury deploys three newsletters each month, offering a highly qualified international subscriber base a selection of luxury listing highlights from coast to coast, editorialized luxury insights and trends, and market spotlights.

65K+ Direct recipients of our monthly Compass Luxury newsletters

AUDIENCE INCLUDES:

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• Forbes Recognized Industry Leaders • Luxury Lifestyle Consumers • Wine, Art, and/or Car Collectors • Yacht Owners • Equestrian Enthusiasts • Tech Leaders

• Global Wealth Markets • All Compass Agents • Leading Global Brokers • Luxury Brand Partners • BARNES International Realty Group

C O M PA S S C U R AT E D

LUXURY TRENDS

LUXURY MARKET INSIDER

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CUR ATED MAGA ZINE Featuring Compass’ most prestigious properties throughout the country, this bi-annual publication is shared both digitally and via print with an audience of over 100,000 global luxury brokers and high-net-worth individuals.

THE EBBIN GROUP

100K+

Total print and digital distribution of Curated Magazine, ranging from global high-net-worth consumers in the world’s top wealth markets to international brand partners and luxury agents.

350K

Estimated number of passengers reached with

100

Maximum number of listings featured in each

20%

Average percentage of featured listings in

Curated Magazine’s exclusive placement in 25 private airports across the U.S.

issue, ensuring visibility of each amongst an elite selection of prestigious properties.

contract or sold within one month of publishing Curated Magazine.

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CLIENT TESTIMONIALS “The Ebbin Group found our new home, closed on it, and successfully sold our old home in under 6 weeks. The Ebbin Group is THE dream team. Since they represented us both as buyers and sellers, I can honestly say their genius on both sides of a real estate transaction is supreme. They are negotiators that know when to hit the gas pedal and when to tap the brakes.

Excellence requires character, integrity, nuance, and experience. There is no one better.”

- Virginia & Jerry Mcferran “The team patiently hung in with us on our two year search for a unique property with some elbow room and ocean views along the California Coast. Unlike many agents where one can feel a conflict of interests in that they just want you to make a deal, they waited with us until the right thing came

THE EBBIN GROUP

along and then guided us to a successful

“Working with The Ebbin Group was awesome from beginning to end. They sold our home quickly in a relatively slow market and helped find us a rental while they looked for our next home. Excellent listeners, they had an uncanny sense of what we were looking for. When we mentioned we liked the area the rental was in, they walked the neighborhood knocking on doors and found us the perfect home that we were able to buy off market, which continues to amaze us. Knowledge, marketing, communication and responsiveness were truly first rate, but going that extra mile for us really sets The Ebbin Group apart.”

- Andy Liepman & Mary Tighe “The Ebbin Group far exceeded our expectations in our recent transactions and kept us calm throughout the process. (No

offer.”

easy feat.) We continue to recommend The

- Mark & Limor Johnson

because of their insight, professionalism,

Ebbin Group to our friends and colleagues and attention to detail. They are top-notch.”

- Oliver Goldstick

“The Ebbin Group represented us as both a buyer and a seller on two recent transactions. We have nothing but praise for their professionalism, knowledge of the market, honesty, and willingness to go the extra mile. They brought many people through our home and did not give up until he found the perfect buyer. Their recommendations for getting our house ready to show were spot on, and their follow up and communication with us and prospective buyers was impeccable.”

- Lizzie & Brent Peus “Full of market knowledge and transaction experience, The Ebbin Group also brought commitment and great instincts to the entire process of selling our home. They produced top notch marketing materials for us and communicated with us seamlessly throughout. They got it done and were a real pleasure to work with.”

- John Simpson & Patti Pagliei

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“The Ebbin Group has represented me as the seller and buyer on 3 separate transactions.

I’ve bought and sold over 20 properties and have never used an agent more than once, with the exception of Luke. He is by far the most prompt, professional and honest agent I have worked with.

Every transaction goes without the usual stress knowing Luke can handle the detail and nuance for any circumstance.

In a competitive marketplace like Santa Barbara these qualities are what will make a successful transaction no matter whether you are buying or selling.”

- Wendy Weitzman “I can’t recommend The Ebbin Group enough. They are the consummate real estate professionals and made our property acquisition in Montecito seamless; from identifying the perfect property through closing, the team was there 100%”

- Phil Cassens

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negotiating the offers all the way through

805.400.3424 TEAM@THEEBBINGROUP.COM DRE 01488213 THEEBBINGROUP.COM

Compass is a licensed real estate broker (01991628) in the State of California and abides by Equal Housing Opportunity laws. All material presented herein is intended for informational purposes only. Information is compiled fromsources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdraw without notice. No statement is made as to accuracy of any description. All measurements and square footages are approximate. Exact dimensions can be obtained by retaining the services of an architect or engineer. This is not intended to solicit property already listed.

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