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PREPARED FOR WILL GRAY AND FAMILY
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1030 EAST MOUNTAIN DRIVE
THE EBBIN GROUP
THE NEW STANDARD IN LUXURY REAL ESTATE ELEVATING THE STANDARDS OF LUXURY REAL ESTATE REPRESENTATION THROUGH SOPHISTICATED MARKETING & BRANDING, WHITE-GLOVE CLIENT SERVICE, & SUPERIOR LOCAL MARKET EXPERTISE, DELIVERING OUR CLIENTS EXCEPTIONAL RESULTS
THEEBBINGROUP.COM
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GREG ROGOVE LUXURY PROPERTY SPECIALIST DRE 02238449
LUKE EBBIN LUXURY PROPERTY SPECIALIST DRE 01488213
JACKIE POTTER DIRECTOR OF OPERATIONS & MARKETING THE EBBIN GROUP
DRE 02150175
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THE EBBIN GROUP A proven track record consisting of noteworthy accolades and record-breaking sales has made The Ebbin Group one of the top-producing and most recognized names in Montecito, Santa Barbara, Hope Ranch, Carpinteria, and Ojai real estate.
The Ebbin Group’s peerless knowledge of market trends,
$750M+ REPRESENTED OVER $750M IN RECENT SALES
$63.25M REPRESENTED THE HIGHEST-PRICED RESIDENTIAL SALE IN MONTECITO HISTORY
contract negotiation, innovative marketing and branding strategies, architecture and design, strategic investments, and access to off-market properties provides their clients with invaluable insight and a distinct advantage in achieving their
$18M REPRESENTED THE HIGHEST-PRICED RESIDENTIAL SALE IN OJAI HISTORY
real estate objectives.
1%
#1 COMPASS TEAM IN SANTA BARBARA, MONTECITO, AND OJAI IN TOTAL SALES VOLUME
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RANKED IN THE TOP 1% OF AGENTS NATIONWIDE
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A SELECTION OF NOTABLE LISTINGS & SALES
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REPRESENTED BY THE EBBIN GROUP
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HIGHEST RESIDENTIAL SALE IN MONTECITO HISTORY
MONTECITO
RANCHO SAN CARLOS
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$63,250,000
MONTECITO
PARK LANE
$43,500,000
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MONTECITO
OAKVIEW ESTATE
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$42,500,000
MONTECITO
POSILIPO LANE
$22,000,000
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HIGHEST RESIDENTIAL SALE IN OJAI HISTORY
OJAI
SAN ANTONIO STREET
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$18,000,000
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HIGHEST RESIDENTIAL SALE IN OJAI HISTORY
MONTECITO
COLD SPRINGS ROAD
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$16,900,000
MONTECITO
SAN YSIDRO ROAD
$14,995,000
MONTECITO
LILAC DRIVE
$11,250,000
CROCKER SPERRY, MONTECITO
$8,950,000
OCEANFRONT, HOPE RANCH
$12,995,000
MCNELL, OJAI
$7,495,000
EAST MOUNTAIN DRIVE, MONTECITO
$8,950,000
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OUR METHODOLOGY
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3 Key Pillars
1 MARKETING EXCELLENCE 2 NETWORK ACCESS 3 TARGETED EXPOSURE
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THE EBBIN GROUP EDGE With proprietary technology and unparalleled marketing, we provide best-in-class service and a multifaceted, competitive advantage in selling luxury properties.
TAILORED MARKETING CAMPAIGNS With an in-house dedicated marketing team, we tailor our marketing programs unique to each listing, utilizing compelling and artful creative that sets your property apart and appeals to its most precise demographic. With online marketing expertise and substantial advertising budgets, we leave no stone unturned, tirelessly target marketing to potential purchasers of your home.
PRIVATE NETWORK ACCESS We provide an unparalleled ability to reach the market of prospective buyers through our proprietary network of individuals who directly or indirectly know those who are actively searching for real estate opportunities in our markets. Through our reputation and infrastructure, we have the ability to generate maximum exposure for our sellers.
A FULL SUITE OF CREATIVE TOUCHPOINTS With artistic and dynamic property films, architectural and lifestyle photography, and targeted print and digital material, we ensure that your offering gains maximized exposure and engages the most qualified demographic.
HYPER-TARGETED SALES OUTREACH We utilize a wealth mapping technology that provides us with a database of comprehensive dossiers on the world’s high-net-worth individuals, with demographic details such as age, net worth, business, interests and affiliations. This data enables strategic, direct outreach to the most qualified luxury prospects whose personal interests and lifestyle preferences align with a property’s unique characteristics.
Other firms may claim to offer concierge service but at The Ebbin Group we deliver beyond our competition by offering our clients a gateway to an entire real estate lifestyle ecosystem. With “insider” access and relationships, we provide our clients valuable recommendations and introductions to sought-after interior designers, architects, contractors, and a multitude of other service providers.
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CONCIERGE LEVEL SERVICE
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OCEAN VIEW MIDCENTURY MODERN
JUST SOLD
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1188 EAST MOUNTAIN DRIVE
MONTECITO, CA | OFFERED FOR $12,995,000
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MARKETING & DESIGN IN-HOUSE MARKETING & DESIGN
Our full-service team of marketing and design professionals expertly craft custom luxury property campaigns strategically deployed to targeted audiences.
SERVICES WE PROVIDE: JACKIE POTTER
Director Of Marketing GINA LIPARI
Marketing Advisor
Targeted Market Analysis Property Branding Photography Video Production
Designer VANESSA VILLATORO
PR Advisor
Copy Writing Property Websites Digital Advertising Print Advertising Social Media Public Relations Media Planning Targeted Email Blasts Print Mailers Property Brochures Luxury Renderings Floor Plans
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IVY DIEGO
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PROPERTY BRANDING SAMPLE
THE PINNACLE OF OJAI LIVING $18,000,000
700 SAN ANTONIO STREET, OJAI SOLD FOR THE FULL ASKING PRICE OF $18,000,000
Perhaps the finest estate in the Ojai Valley, this breathtaking property is situated on 50 acres +/- and boasts two grand residences, just steps away from vibrant downtown Ojai and the world-renowned Ojai Valley Inn. Originally built in 1927 this estate has been recently renovated and impeccably maintained, showcasing its original charm and beauty. Stately gates open to an impressive driveway leading to the spacious 5 bedroom / 4 bathroom main house, recently renovated with stunning detail and multiple vistas of the Topa Topa Mountains throughout the residence.
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In addition to the main house, the estate features a second 4 bedroom / 3 bathroom residence, which includes a large great room with a fireplace, dining room, and screen porch. There is also a separate guest studio with a full bath, as well as a Dojo. An entertainment patio provides head-on views of the property’s rolling meadows, and Ojai’s famed Pink Moment, making it the perfect location for entertaining guests or hosting events. The estate offers meandering pathways through gorgeous mature and manicured landscaping, with a hidden pool, meditation area, citrus orchard, chicken coop, built-in trampoline, a treehouse with birds-eye views of the Ojai Valley, and coffee plants being grown. This is a once-ina-lifetime opportunity to own one of the most exquisite properties in the Ojai Valley.
50 ACRES +/- |8,000 SQ FT +/- |9 BEDS | 8 BATHS
PLAY PROPERTY FILM
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ADVERTISING
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Our advertising tactics effectively reach key luxury sectors and audiences through targeted editorial, digital, and experiential campaigns.
OUR PROPERTY LISTINGS ARE FEATURED IN: REGIONAL PUBLICATIONS
• • • • • • • • • • • •
Santa Barbara Magazine Montecito Journal Santa Barbara Life & Style Magazine Hope Ranch Stroll Magazine Santa Barbara Polo Magazine Los Angeles Business Journal Los Angeles Times The New York Times San Franciso Chronicle SFGate Ojai Magazine Ojai Quarterly
PROPERTY LISTING WEBSITES
• • • •
Zillow Realtor.com Trulia Compass.com
FINANCE & BUSINESS
• • • • • •
LA Business Journal ‘Wealthiest Angelenos’ issue The Wall Street Journal Financial Times Yahoo Fox Business The Real Deal
• • • • • • • • • •
Variety Architectural Digest Angeleno Magazine The Hollywood Reporter Dujour Dwell Dirt.com Mansion Global American Luxury Just Luxe
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LUXURY LIFESTYLE
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PROPERTY VIDEOS We work with the top Los Angeles-based luxury property film producers and directors to create compelling and effective video content, highlighting the beauty and unique features of our listings.
VISIT OUR YOUTUBE CHANNEL TO VIEW ALL OF OUR PROPERTY VIDEOS
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YOUTUBE.COM/@THEEBBINGROUP
MONTECITO
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OJAI THE EBBIN GROUP
SANTA BARBARA
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SOCIAL MEDIA In partnership with Compass’ Social Media division, we curate captivating and aesthetically refined creative content. This content is prominently showcased on our proprietary social media platforms as well as throughout Compass’ extensive media network, thereby securing significant visibility for our property listings.
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INSTAGRAM: @THEEBBINGROUP
10M+
8M+
160K+
ANNUAL INSTAGRAM IMPRESSIONS
VIEWS ON COMPASS YOUTUBE CHANNEL
TOTAL SOCIAL FOLLOWERS
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PUBLIC RELATIONS
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As the #1 team in sales volume on the central coast of California, Compass provides us with a top-notch PR team for our significant property listings that secures premium placements and media coverage in some of the most viewed national and international media and magazine publications.
30.9B+
523
SOUTHERN CALIFORNIA MEDIA IMPRESSIONS YEAR TO DATE
AVERAGE MONTHLY SOUTHERN CALIFORNIA MEDIA PLACEMENTS
100
360%
INTERNATIONAL MEDIA PLACEMENTS FOR SOUTHERN CALIFORNIA YEAR TO DATE
YEAR-OVER-YEAR INCREASE IN AVERAGE MONTHLY SOUTHERN CALIFORNIA MEDIA PLACEMENTS
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PROPERTY MARKETING ROADMAP
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MARKETING PLAN Each property’s customized marketing campaign starts with a common framework that has proven to deliver exceptional results.
PRELAUNCH
LAUNCH
Photography & Videography
Initial Media Placements
Copywriting and
Deploy Email Marketing Campaign to
Property Descriptions
database of clients and luxury agents locally and nationally
Finalize Marketing Deliverables Schedule
Launch Print & Digital Ad Campaign
Print Collateral Production Launch Social Print and Digital
Media Campaign
Campaign Strategy Broker’s Open PR Strategy Development (if applicable) Distribution of Collateral
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Development of Buyer Profiles
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ONGOING Print and Digital Campaign Paid Social Media Advertisements Ongoing Press Opportunities Promotion on Internal Compass Agent Channels
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Promotion on Compass-Owned Media Channels
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TARGET ANALYSIS Developing a small set of buyer profiles is key to guiding the tailored sales and marketing efforts of each property. The following archetypes represent examples of specific demographics to whom our sales and marketing strategies will be targeted.
THE GROWING FAMILY
THE HIGH-NET-WORTH EXECUTIVE
THE BUSINESS MANAGER
PROFILE
PROFILE
PROFILE
30–50 years old; dual household
50–80 years old; C-level executive or
20–60 years old; C-level executive or
income.
retired professional; possibly a multiple
retired professional; possibly a multiple
home owner.
home owner.
High bedroom counts; top-ranked
DRAWN TO
DRAWN TO
school districts.
Desirable locations; novelty amenities such
Exclusivity and privacy in the most
as helipads, motor courts, or equestrian
desirable neighborhoods.
DRAWN TO
TACTICS
facilities.
THE EBBIN GROUP
Advertise in local luxury publications;
TACTICS
run social media campaigns targeting
TACTICS
Direct-mail high-end property
affluent couples showing “likely to
Utilize proprietary wealth mapping
presentations to business managers and
move” criteria; emphasize open houses;
software to identify contacts and direct-
celebrity agents; network at targeted
target in-district parents through school
mail premium property presentations; run
industry events; advertise
initiatives.
digital campaigns IP-targeting Fortune
in entertainment publications.
500 companies; run mobile advertising at private FBOs entertaining-ready.
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PR STRATEGY Timed to the property launch, the public relations strategy will be driven by opportunities to secure exclusive coverage after we’ve established a brand narrative and determined the story we want to tell. Our proposed strategy would focus on outreach to luxury lifestyle, real estate and design outlets. By creating assets with design-forward content highlighting quality of materials, and noted designer finishes and architecture, the property will be more appealing for editorial coverage in real estate-focused and design outlets.
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With an emphasis on design and real estate publications, we’ve compiled a list of target media outlets based on their affluent readership, interests and location.
PITCH ANGLES & OUTREACH STRATEGY LUXURY LIFESTYLE & REAL ESTATE PUBLICATIONS WE’VE FEATURED IN Robb Report Business Insider Bloomberg New York Times Financial Times Reuters Modern Luxury
Architectural Digest Elle Decor Town & Country The Hollywood Reporter Los Angeles Times Variety Dwell
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PR STRATEGY TIMELINE
PR STRATEGY BUILD OUT
EXCLUSIVE PITCHING
EXCLUSIVE RUNS
4 WEEKS BEFORE LIVE ON MLS • Obtain all assests & highlights • Pick key outlets • Finalize timeline
2 WEEKS BEFORE LIVE ON MLS • Pitch to exclusive outlets • Relay feedback from outlets • Secure exclusive coverage • Coordinate interview opportunities (if applicable))
POST LIVE DATA • Listing goes live • Exclusive article runs • Listing is pitched to all secondary outlets • All coverage is relayed
WIDE PITCHING
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SHOULD THERE BE NO EXCLUSIVE COVERAGE, POST LIVE DATA • Listing goes live on MLS • Listing is pitched to all secondary outlets • All coverage is relayed
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THE COMPASS LUXURY ADVANTAGE
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A GLOBAL FOOTPRINT Demonstrating impressive digital reach and strategic networking capabilities, Compass positions its listings for maximum exposure on the international marketplace.
300K+
1.4M+
Compass Luxury Audience1
International
307M+ International Syndication2
Website Visitors4
YOUR LISTING
+
COMPASS
Total Social Media and Website Impact5
150B+
50+ Countries Your Home Syndicates To3
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250M+
Public Relations Impressions6
1 — Internal Compass data
4 — Sourced via Google Analytics, 1.1.2022–12.31.2022.
2 — ListGlobally opt-in required. Data based on the reach of ListGlobally’s network.
5 — Sourced via Sprout Social and Google Analytics, 1.1.2022–12.31.2022
3 — ListGlobally opt-in required. Data based on the reach of ListGlobally’s network.
6 — Sourced via Meltwater, 1.1.2022–12.31.2022
TTHHEE EEBBBBIINN GGRROOUUPP
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ACCESS A PREMIER NETWORK OF TOP AGENTS
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When represented by a Compass agent, listings are positioned to reach the largest in-house network of top-performing real estate professionals in key luxury markets across the country. Access to the nation’s greatest population of agents representing luxury clientele, all under one roof, powers an unrivaled Compass advantage.
#1
Residential Real Estate Brokerage in the US*
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28,000+
$230B+
Markets****
Top-Ranked Agents***
2022 Gross Transaction Value**
*#1 2022 closed sales volume, T. Velt, “eXp Realty, Compass earn No. 1 spots in RealTrends 500 brokerage rankings,” RealTrends, Online, HW Media, 3/09/2023, https://www. realtrends.com/articles/realtrends-500-exp-realty-jumps-to-no-1-sides-compass-no-1-volume/ **Gross Transaction Value is the sum of all closing sale prices for homes transacted by agents on the Compass platform. We include the value of a single transaction twice when our agents serve both the home buyer and home seller in the transaction. This metric excludes rental transactions. ***Agents are defined as all licensed agents on the Compass platform as of 3/31/21. ****U.S. Markets is defined as metropolitan statistical areas, or MSAs, according to the U.S. Census Bureau.
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REACH QUALIFIED INTERNATIONAL AUDIENCES INTERNATIONAL SYNDICATION: Our global network of trusted partner sites ensures Compass listings reach millions of financially-qualified international buyers. Once listed, Compass properties syndicate to the top real estate portals domestically and in more than 50 countries worldwide for maximum
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exposure.
307M+
96+
50+
International Syndication*
Number of International Listing Syndication Portals*
Number of Countries Reached via Syndication Portals*
* Properstar opt-in required. Data based on the reach of Properstar’s network.
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CHINA CONCIERGE PROGRAM Overcoming the challenge of reaching high-net-worth Chinese nationals, Compass has established a dedicated website, compassrechina.com, accessible beyond the Chinese firewall. This platform showcases top listings and offers in-language advertising, newsletters, and social media engagement
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through our exclusive China Concierge program.
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ACHIEVE GLOBAL REACH WITH COMPASS LUXURY Compass Luxury has created an expansive multi-channel platform with an exclusive focus on presenting our premier listings. Across print and digital, sophisticated tone, content, and materials are tailored to craft an elevated
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experience that resonates with the target audience.
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65K+
COMPASS LUXURY NEWSLETTERS Over 65,000 high-net-worth individuals and leading brokers worldwide receive Compass Luxury’s newsletters featuring curated selections of prestigious properties, luxury insights, and top luxury destinations each month.*
100K+
CURATED MAGAZINE Compass Luxury’s bi-annual periodical of luxury properties, Curated Magazine, reaches an elite international audience of more than 100,000 luxury consumers and qualified buyers.*
211K+
LUXURY SOCIAL CHANNELS Delivering an artful stream of compelling content on leading social platforms such as Instagram and YouTube places Compass’s luxury listings directly into the hands of over 211,000 qualified, on-the-go clientele, no matter where they are.**
228K+
LUXURY DIVISION WEBSITE Compass Luxury’s website, LuxuryatCompass.com, drives an average of
* Internal Compass data ** Total number of followers and subscribers across @compassluxurydivision and @compass on Instagram and @CompassRE on YouTube as of 10.2.23 *** Average annual visits to luxuryatcompass.com from 1.1.21-12.31.22, according to Squarespace
THE EBBIN GROUP
nearly 230,000 visits from luxury consumers and brokers each year.***
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COMPASS LUXURY NEWSLETTERS: THE GLOBAL STAGE FOR YOUR LISTING Compass Luxury deploys three newsletters each month, offering a highly qualified international subscriber base a selection of luxury listing highlights from coast to coast, editorialized luxury insights and trends, and market spotlights.
65K+ Direct recipients of our monthly Compass Luxury newsletters
AUDIENCE INCLUDES:
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• Forbes Recognized Industry Leaders • Luxury Lifestyle Consumers • Wine, Art, and/or Car Collectors • Yacht Owners • Equestrian Enthusiasts • Tech Leaders
• Global Wealth Markets • All Compass Agents • Leading Global Brokers • Luxury Brand Partners • BARNES International Realty Group
COMPASS CURATED
LUXURY TRENDS
LUXURY MARKET INSIDER
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CURATED MAGAZINE Featuring Compass’ most prestigious properties throughout the country, this bi-annual publication is shared both digitally and via print with an audience of over 100,000 global luxury brokers and high-net-worth individuals.
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100K+
Total print and digital distribution of Curated Magazine, ranging from global high-net-worth consumers in the world’s top wealth markets to international brand partners and luxury agents.
350K
Estimated number of passengers reached with
100
Maximum number of listings featured in each
20%
Average percentage of featured listings in
Curated Magazine’s exclusive placement in 25 private airports across the U.S.
issue, ensuring visibility of each amongst an elite selection of prestigious properties.
contract or sold within one month of publishing Curated Magazine.
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CLIENT TESTIMONIALS “The Ebbin Group found our new home, closed on it, and successfully sold our old home in under 6 weeks. The Ebbin Group is THE dream team. Since they represented us both as buyers and sellers, I can honestly say their genius on both sides of a real estate transaction is supreme. They are negotiators that know when to hit the gas pedal and when to tap the brakes. Excellence requires character, integrity, nuance, and experience. There is no one better.”
- Virginia & Jerry Mcferran “The team patiently hung in with us on our
“Working with The Ebbin Group was awesome from beginning to end. They sold our home quickly in a relatively slow market and helped find us a rental while they looked for our next home. Excellent listeners, they had an uncanny sense of what we were looking for. When we mentioned we liked the area the rental was in, they walked the neighborhood knocking on doors and found us the perfect home that we were able to buy off market, which continues to amaze us. Knowledge, marketing, communication and responsiveness were truly first rate, but going that extra mile for us really sets The Ebbin Group apart.”
- Andy Liepman & Mary Tighe
two year search for a unique property with some elbow room and ocean views along the California Coast. Unlike many agents where one can feel a conflict of interests in that they just want you to make a deal, they waited with us until the right thing came along and then guided us to a successful
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offer.”
- Mark & Limor Johnson
“The Ebbin Group far exceeded our expectations in our recent transactions and kept us calm throughout the process. (No easy feat.) We continue to recommend The Ebbin Group to our friends and colleagues because of their insight, professionalism, and attention to detail. They are top-notch.”
- Oliver Goldstick
“The Ebbin Group represented us as both a buyer and a seller on two recent transactions. We have nothing but praise for their professionalism, knowledge of the market, honesty, and willingness to go the extra mile. They brought many people through our home and did not give up until he
found
the
perfect
buyer.
Their
recommendations for getting our house ready to show were spot on, and their follow up and communication with us and prospective buyers was impeccable.”
- Lizzie & Brent Peus “Full of market knowledge and transaction experience, The Ebbin Group also brought commitment and great instincts to the entire process of selling our home. They produced top notch marketing materials for us and communicated with us seamlessly throughout. They got it done and were a real pleasure to work with.”
- John Simpson & Patti Pagliei
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“The Ebbin Group has represented me as the seller and buyer on 3 separate transactions. I’ve bought and sold over 20 properties and have never used an agent more than once, with the exception of Luke. He is by far the most prompt, professional and honest agent I have worked with. Every transaction goes without the usual stress knowing Luke can handle the detail and nuance for any circumstance. In a competitive marketplace like Santa Barbara these qualities are what will make a successful transaction no matter whether you are buying or selling.”
- Wendy Weitzman “I can’t recommend The Ebbin Group enough. They are the consummate real estate professionals and made our property acquisition in Montecito seamless; from identifying the perfect property through negotiating the offers all the way through
- Phil Cassens
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closing, the team was there 100%”
805.400.3424 TEAM@THEEBBINGROUP.COM DRE 01488213 THEEBBINGROUP.COM
Compass is a licensed real estate broker (01991628) in the State of California and abides by Equal Housing Opportunity laws. All material presented herein is intended for informational purposes only. Information is compiled fromsources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdraw without notice. No statement is made as to accuracy of any description. All measurements and square footages are approximate. Exact dimensions can be obtained by retaining the services of an architect or engineer. This is not intended to solicit property already listed.
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