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2012-2013 Media Kit


Issue dates – Tabloid Circulation 6,000  August 23, 30  September 13, 20, 27  October 4, 11, 18 [Parent’s Weekend], 25  November 1, 8, 15  December 6  January 24, 31  February 7, 14, 21, 28  March 7, 28  April 4, 11, 18, 25

2013 2013 2013 2013


Ad rates National  Full page  ½ page  ¼ page

 1/8 page

Dimension B&W price 10” x 10” $720 10” x 5” $360 5” x 5” “2.5 x 10” $144 5”w x 2.5”h $90

Color price $180 $ 90 $36 $22.50

*Widths and heights are interchangeable, 1/8 ad excluded. 6 columns/$12 PCI rate Full color $3/ column inch- Min $45/Max $400 Spot color $1.50/ column inch- Min $25/ Max $200 Premium placement 5% of ad price All ads should be camera ready in the following formats: TIFF, PDF, JPEG Mail to adbox@theeagleonline.com


Ad Rates Local  Full page  ½ page  ¼ page

 1/8 page

Dimension B&W price 10” x 10” $510 10” x 5” $255 5” x 5” 2.5” x 10” $102 5”w x 2.5”h $63.75

*Widths and heights are interchangeable, 1/8 ad excluded. 6 columns/$8.50 PCI rate Full color $3/ column inch- Min. $45/Max $400 Spot color $1.50/ column inch- Min. $25/ Max $200 Premium placement 5% of ad price All ads should be camera ready in the following formats: TIFF, PDF, JPEG Mail to adbox@theeagleonline.com

Full color $180 $ 90 $ 36 $22.50


Discounts & Extras  5% discount for prepayment

 5% discount for 6 or more ads contracted  10% discount for 9 or more ads contracted  15% discount for 12 or more ads contracted  5% discount for American University Depts.  Max combined discount 20%


Ad Rates Online (Pixels)  Front page banner  Front page body rectangle

 Article page body rectangle  Article page skyscraper  Article page skyscraper  Article page skyscraper

 Discounts:

5% for 2 months 10% for 3 months 25% for 6 months

728x90 300x250 330x250 160x600 120x800 120x600

$300/month, $100/week $75/month, $20/week $50/month, $15/week $75/month, $25/week $75/month, $25/week $75/month, 25/week


Classified Ads  Categories  Help wanted  For Sale/Rent  Services  Housing  Baby Sitter  Adoption  Personals  Spring Break  Garage / Moving sales

Rates – Must be prepaid  0-20 words

 20-50 words  50-90 words

$15 $25 $45


Ad submission  Camera ready in the following formats  TIFF, PDF, or JPEG  to adbox @theeagleonline.com

Submission deadline: By Tuesday 5pm


Contact us

Mailing Address: The Eagle Business Office 252 Mary Graydon Center 4400 Massachusetts Ave, NW Washington, D.C. 20016

Business Manager (202)-885-3593 business@theeagleonline.com Fax: (202)-885-1428


The Eagle 2012-2013 Media Kit