Franchise Website Dilema

WEB PRESENCE - THE FRANCHISOR DILEMMA How do I make the most of the internet for my business?

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AS A SUCCESSFUL BRANDED FRANCHISOR WHICH ROUTE IS BEST FOR YOU? Option 1 You list all franchisee’s contact details on your corporate website

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Option 2 You allow each franchisee to create their own website

OPTION 1 YOU LIST ALL FRANCHISEE'S CONTACT DETAILS ON YOUR CORPORATE WEBSITE The Potential Risks • Minimal opportunity for franchisees to market themselves in THEIR local area reducing the potential to drive new business.

• Perceived ‘controlling’ element by franchisor creating air of resentment from franchisee due to ‘not getting much for my £.’

• Possible loss of sale resulting therein.

• Your website – what is it’s primary function?

– Promoting your products and / or services?

– Attracting new franchisees?

• Only one website to hit out of thousands.

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OPTION 2 YOU ALLOW EACH FRANCHISEE TO CREATE THEIR OWN WEBSITE The Potential Risks • Loss of brand integrity – Reduced impact of any Corporate Marketing activity – Effectiveness of the Corporate Marketing budget?

• Lack of centralised control from franchisor • Multiple website hits - all different!!

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Now imagine a world where you give your franchisees what they want whilst retaining complete artistic control ensuring a common message across multiple sites yet still giving your franchisees the flexibility to be creative and entrepreneurial‌.

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INTENIX – THE SOLUTION? • Each franchisee receives their own branded CMS multifunctional website ensuring continuity of brand and public vision of your company.

• Web page templates can be protected to ensure a consistent web presence and ensuring brand integrity.

• Master page content can also be locked down ensuring the same message is reproduced for every site.

• Link equity – Every site can then be used to link back to your corporate page.

This increases search optimisation and can add value and traffic to your site – a big bonus when looking to recruit additional franchisees!

• Giving your franchisee a highly functional web shop window and allowing them to personalise their site in their own way for local promotions whilst maintaining artistic control.

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INTENIX – THE SOLUTION? • Intenix gives you complete control over layout and content with NO technical skills needed.

• Create an additional reason WHY the franchisee should buy YOUR franchise – create a USP. • Franchisees can be up and running very quickly - typically within 24 hours!

• Franchisees are then free to use SEO and their own marketing locally to promote their website. This will then lead to increased traffic and footfall generating increased sales for both them AND you. It will also increase total franchise exposure.

• Win:Win scenario as both the franchisor and franchisee get the best of both worlds.

• A consolidated approach to search engine technology ensuring optimisation of your brand, your franchisee’s and your potential to recruit new clients.

• More than one solution – as the Intenix platform is fully scalable we can offer both hosted and dedicated solution’s

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WHY INTENIX? • Intenix manages the deployment, hosting, support and backup of websites while Resellers or end users apply the design and enter the content to the system.

• Your new system is ready in 24 hours of your request - the rest is under your control. If you need help you can take advantage of our on-line support and Microsoft Messenger live support. So you’ll soon get the hang of setting up websites in record time.

• This heavyweight system will challenge your competitors and enable you to fulfill your customers’ needs all in one place. info@intenix.eu - www.intenix.eu - 020 8385 5043

TYPICAL OBJECTIONS • I can buy a website for between £200 and £500?

– You can, but most are based on what is called ‘Open Source’ software which carries inherent issues (see later slide) and often don’t portray the required professionalism

• We are not in the business of selling websites?

– So let us handle it all for you. Through our Client Services team we can approach (on your behalf) your existing Franchisee network to arrange everything.

• We do not have the technical skills to do this?

– All the technical stuff has already been done.

– Intenix has been designed so that anyone can manage the content themselves. (assistance is provided in the first instance and full user manuals are provided for ongoing use).

– On-line and Microsoft Messenger live support are also available.

• I don’t want your company name all over my websites?

– With true ‘white label’ technology it will look like your site.

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TYPICAL OBJECTIONS CONT. • What’s in it for me?

– Apart from a first class website for you and YOUR franchisees to drive growth.

– A robust platform that allows you to take a step up and perform in the next marketplace.

– Improved Branding and Brand consistency.

– Create a USP for your franchise so that when your perspective customers need to make a decision you stand out from the crowd (how many of your competitors offer this??).

• Is this going to cost me?

– Yes! But we a have flexible pricing models to suit all budgets.

– As a Reseller you set the price so you can pass the cost on to your franchisees to lesson the burden (or even make a profit!).

• We do not have the time to look at this right now?

– We often get told this but after an hour of your time and I will show you why not only how this will save you time but more importantly why you can’t afford NOT to!

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OPEN SOURCE VS. INTENIX • Open source platforms can cause problems for future upgrades • CMS systems have gratuitous features at the expense of usability and user experience • Usability of open source systems are often complex to manage • Common knowledge means they could be prone to hacking • Different components follow different coding standards so integration is not always straight forward • Developers must rely upon communitycontributed content (documentation, tutorials, and forums) • Open-source software is not always free and almost always needs a developer • Open source CMS and components are often not developed by professional developers • With open source products there is no guarantee or come back.

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• Intenix is custom built an advanced .NET Website Business Solution, not just a CMS • It has been coded using strict coding standards ensuring stability • It has a support team you can easily contact • It is built using advanced search engine structure to ensure maximum optimisation • It is robust and continually improved. This ensures your site gets the latest in innovation and trends.

• Easily bespoked to meet exact client requirements • Fully Scalable with your organisation • Innovative technology and marketing intelligence • Full QA and testing across site modules and updated versions • Intenix combines the best features of other CMS solutions and focuses on usability

EXAMPLES OF CURRENT SITES DEPLOYED USING THE INTENIX PLATFORM

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MORE INFORMATION Please contact: Alan Cousins -Client Services Manager Intenix.

Kingsbridge House, 130 Marsh Road, Pinner, Middlesex.

HA5 5LX alan@intenix.eu Tel Office 020 8385 5050 Tel Mobile 07824 414 699 www.intenix.eu

info@intenix.eu - www.intenix.eu - 020 8385 5043