UNDAUNTED AN ADVENTURE EXPERIENCE SITE Pedestrain walkways P
Parking Sun Path
DATA How Adventurous are You?
How Old are You?
How Often do You Purchase Outdoor Gear?
Level 1 Scale 1/32”=1’
N
What Are Outdoor Stores Missing?
“Outdoor retail stores tend to have a very masculine vibe which can be intimidating for women” “Being able to try something on / test is out is key” “I would like to have a better understanding of how to choose the right gear for me”
DESIGN DRIVERS
Immersive Technology
Historical Integrity
Technology enables humans to create new experiences . VR allows customers more confidence in products, because they can try them in a real world experience before they buy and take home. Additionally, engagement with social media is encouraged in the space with “instagramble moments” and hashtags.
Celebrating the historical aspect of the building is a critical aspect of adaptive reuse architecture. In this design, the original concrete brick and ceilings are exposed, the metal railing previously used as railing on level 2 and 3 is reused as merchandise display. The exterior and interior design minimally change the original design intent of the building.
Level 2 Scale 1/32”=1’
N
Brand Reinforcement
A Destination Consumers respond to engaging environments that create experiences. The modern shopper can easily find any product online. Stores must offer more than merchandise. Today a successful store is a hub of product discovery, education ,entertainment, and brand reinforcement.
The UNDAUNTED brand is evident in the design intent. Strong, and bold statements, along with natural, raw materials, and geometry inspired by nature reflect the culture of UNDAUNTED. The celebration of adventure and the unknown is seen in the mysterious staircase at the entrance, while the recognition of the fearless is reflected in the cantilever glass boxes.
Concept imagery
Level 3 Scale 1/32”=1’
CASH WRAP SCALE 1/4”=1’
MAIN STORE
RETAIL
LEVEL 2 W. ELEVATION SCALE 1/8”=1’
DISCOVERY
INT 362: Fall 2018 Interior Design III
MATERIALS
Student: Mikayla Wilson Instructor: Gwendolyn Jarick
N