FLAGSHIP + MEOW FENDER Concept Statement:
The Gerardo Building, 421 S Third Street, Phoenix
“Journey back to your roots: Dive into the ambiance of a classic garage band and the experimental, exploratory sound that comes out of small groups coming together.�
Small Groups
Raw Materials
Threshold
Experimental Sound
Journey Through the Space: Begin as a starting individual, working your way up to becoming a successful band or artist. Enter through the original corner entrance and become inspired in the Legends Area, pick up and explore a variety of guitars at the featured wall or in the sound studio, find one that fits you and put your own touch on it at the Custom Area, and purchase your guitar at the cash wrap. Explore the Back to Your Roots Venue for a taste of a garage band concert or venture upstairs to the Meow Fender exhibit to discover and interact with new sound.
North Facing Elevation
Showroom Rendered Floor Plan
Overall Site Plan
Showroom
North Section
Englarged Showroom Section
Movable maple plywood blocks display guitars as well as provide seating. The showroom opens up to the second story-- giving an airy feel to the space. Accent wall lighting reflects the garage structure of the exterior.
Original Exposed Brick
Raw Maple Veneer
Holographic Tempered Glass
Original Tin Coffered Ceiling
Plyboo Acoustic Ceiling Panels
3form Resin Panels
Meow Fender Art Exhibit
Fender is a brand that branches out and partners with other brands that push boundaries and bring forth new ideas. At the Flagship Store, Fender partners with the Southwest art exhibit Meow Wolf to create an interative, exploratory installation that allows visitors to experience sound and music under the influence of art.
Street View
Perforated panel on the west exterior wall and tempered glass box on the roof attracts people from blocks away.
INT 362: Fall 2017 Design Studio III: Retail
Enter through any of the three small exhibits and open into the main interactive space.
Back to Your Roots Venue
Reflecting a garage band, live music plays inside while people can grab a drink and enjoy the show outside.
Student: Katelyn Lentz Instructor: Gwendolyn Jarick