THE BACKSTAGE EXPERIENCE
E IT
S E
H T
WAREHOUSE DISTRICT
DOWNTOWN PHOENIX
421 S. 3RD ST PHOENIX, AZ 85003
SOUTH ELEVATION
NORTH ELEVATION FENDER FLAGSHIP AZ:
RENDER
The hypnotic reverberations of poetic sounds travel through body and soul and flourish within the minds of our human race, creating electrifying memories in which we refer to as music. As spectators of the masterminds behind these musical instruments, we often dream of us, too, holding such empowerment. What is it like to be a legend? Here at Fender, everyone is a VIP. Our backstage layout, creates an environment in which all who enter can customize their own experience to feel legendary. Upon entry is a VIP backstage door, inspiring that feeling of importance right away. Through the custom guitar shop and the stage venue, everyone will be inspired to create new sounds— sounds that create legends.
BE THE NEXT LEGEND.
LEGENDS AREA
MERCHANDISE/ STAGE
CUSTOM SHOP
BAR/ LOUNGE
“Let there be bass”
“I never felt so close to a guitar as that silver one with mirrors that I used on stage all the time.”
“I mean, the sound of an amplified guitar in a room full of people was so hypnotic and addictive to me, that I could cross any kind of border to get on there.”
“See, I was nine years old when I saw Elvis on ‘Ed Sullivan’, and I had to get a guitar the next day. I stood in front of my mirror with that guitar on. . . and I knew then that’s what had been missing.
-Leo Fender
-Syd Barrett
-Eric Clapton
-Bruce Springsteen
INT 362: Fall 2017 Design Studio III: Retail
Student: Erica Klipfel Instructor: Cindy Louie