Caddi Keeps hands dry and clubs clean
towel
Caddi towel is designed to provide golfers with the ultimate golf towel experience. The towel features an absorbent, durable polyester-polyamide
A quick and easy to access/ release clip with a built in ball marker
interior pocket to quickly clean equipment.
immediate reach.
blend that stays wet longer during a golf round, and a textured
On the fairway
Caddi towel’s textured interior pocket quickly cleans
Seemlessly attach and release Caddi towel to your bag using the strong magnetic clip
1.
On the green
using strong magnetics and binding so Caddi towel is always within
2.
grim off golf clubs and balls
3.
Caddie towel features a Magnetic ball marker holder,
Caddi towel is easy to pickup, and retrieve using a putter and the
conveniently accessible when taking the towel to the
magnetic clip without needing to bend over.
green.
Golf Towels
Value to user
What are they used for ?
Provides a dry and secure grip on club Improves spin on ball from clean clubface groves at impact
Golfers use dry towels for absorbing moisture, drying their hands, clubs and golf ball.
Removing dirt and debris from a club’s face and ball during a round, drying club grips.
Absorbs moisture
Removes debris from ball allowing for a truer roll/ putt
Cleans golf clubs and balls
Provides golfer with added confidence when club’s grips are dry, and face and ball are clean.
Drys Hands and club grips
Golf &
Consumer
Largest Global Markets
#1 USA #2 JAPAN
Spending
Wholesale sales of golf equipment in the U.S. (2016)
#3 South Korea
*numbers in millions
2500
#4 United Kingdom #5 Canada
$485.1 Million $
2000
$ 4.5 Billion Sketch work
Golf equipment/apparel companies ranked by revenue in 2016 (in million U.S. dollars) 0
200
400
600
800
1000
Acushnet ((FY '16)** TaylorMade-adidas Golf (FY '16)* Callaway Golf (FY '16)
1200
1400
1600
2016
Other
1800
0
1,572.28
5%
10%
$250 - $500 $500 - $999
871.2
$1,000 - $1,999
v.3
IND 521: Fall 2017 Advanced Industrial Design Studio I
v.4
15%
20%
11.4% 11.1%
Under $250
939.78
v.2
Balls
Clubs
Expenditures of affluent U.S households on golf clubs and related equiptment in 2016 *Of Respondents
Prototyping
v.1
1,068
500
* 2016 Worldwide, Calculated is U.S Dollars
* 2016 Worldwide, Calculated is U.S Dollars (down less than 1% from last year)
583
1000
Total amount spent on golf apparel.
Total amount spent on golf equiptment.
$
$$ $$ $$$ $
1500
$ 8.05 Billion
$$ $
4% 4.2% 2.6% 3.1% 2.4% 2.9%
v.5 v.6
Student: Luke Williams Instructor: Joseph Velasquez