Media Kit v_18

MEDIA KIT

THE

DAILY

HMG

2020-21

HUSKY MEDIA GROUP

DAILY

HMG

THE

HUSKY MEDIA GROUP

ADVERTISING

We are here to connect business, organizations, and campus departments with the broader UW community. As the Advertising Department for the Office of Student Publications, we can help you utilize The Daily (student newspaper), HUA Voice (Chinese student news), Husky Media Group (sponsored content) and Smirk (student-focused social media) to reach your audience.

WEBSITE

dailyuw.com/advertising

PHONE

206.543.2336

EMAIL

ads@dailyuw.com

PAGES 01 - 02

03 - 08

09 - 10

11

12

13

Why Advertise Print Advertising Smirk UW

14

Guidelines & Policies

Digital Advertising Husky Media Group 2021-2022 Calendar

87,000+

5745

1.9M+

Students, faculty and staff at UW and UW Medicine

Website impressions each day on dailyuw.com

Yearly website visitors on dailyuw.com

16,580

3x

16,000+

Average opens for twice weekly newsletters

One copy of our newspaper is read 3 times on average

19,000+

Podcast listeners per quarter

People reached by our digital content everyday

MONTHLY STUDENT SPENDING

$ 14M

Food and Drinks

$ 9.8M Technology

$ 4.7M

Entertainment

$ 4.5M Clothing

$ 3.3M

Personal Care

$ 435 Million

Spent every year by undergraduate and graduate students

DEMOGRAPHICS 41,600

Undergraduates

14,000

Graduates

30,900

Faculty and Staff

WEBSITE

// DIGITAL ADVERTISING

INFORMATION

Tell us how many people you want to reach and let us do the rest. Provide us with a PNG or JPEG of your ad, or have our in-house designer create you one for free.

Annual Unique Visitors

1,955,000+

Annual Page Views

THE DAILY Mid Box 1

Mid Box 2

Daily Ad Impressions

3,500,000+

4,000

Leaderboard

THE DAILY Mid Box 1

Mid Box 2

WEBSITE ADS PRICING $25

Leaderboard

Per 1,000

Desktop: 728 px wide by 90 px tall Desktop only

$40

Mid Box 1

Per 1,000

Desktop: 728 px wide by 180 px tall Mobile: 336 px wide by 250 px tall

$30

Mid Box 2

Per 1,000

Desktop: 728 px wide by 180 px tall Mobile: 336 px wide by 250 px tall

PACKAGE 50% OFF

Buy newsletter ad 50% off CPM price for web

Cannot be combined with contract rates

Place ads based on rates per 1000 impressions

UW OFFICE OF STUDENT PUBLICATIONS

DIGITAL ADVERTISING

3

NEWSLETTER & PODCASTS // DIGITAL ADVERTISING

EMAIL NEWSLETTER

Reach every UW Student’s inbox every Monday, Thursday and Friday through The Weekly, an engaging wrap up of the most relevant UW news. Deadline for artwork is two days prior to the newsletter’s release.

Subscribers

THE WEEKLY

45,000

Mostly students and alumni with some UW staff and faculty.

Top Box

Open Rate

Mid Box

37%

About 16,580 people read each newsletter.

Click-Through Rate

3%

Footer Box

About 1,350 people click links in each newsletter.

NEWSLETTER ADS PRICING $425

$400 $300

Top Box

2560 px wide by 1080 px tall

Mid Box

2560 px wide by 1080 px tall

Footer Box

2560 px wide by 1080 px tall

ADD ON $100 Add a 150 word sponsored caption to a Mid Box or Footer Box Purchase

PACKAGE 25% Buy two ads for one week 25% off the entire purchase OFF Cannot be combined with contract rates

PODCASTS

With 5 podcast episodes per week and 8 shows running all quarter, reach a wide range of students interested in news, sports, history and much more.

16,000+

Average Listeners Per Quarter

All podcasts can be found on Apple Podcasts, Spotify and at The Daily’s Sound Bite website, UWPodcast.com UW OFFICE OF STUDENT PUBLICATIONS

PRICING $250

Sponsor Shout-Out

Per quarter

Have your company or UW department shouted-out as a sponsor of all podcasts for one quarter.

$400

45 Second Insert

Per quarter

Have a 45 second message read out by our podcasters halfway through all podcasts for one quarter.

DIGITAL ADVERTISING

4

SOCIAL MEDIA // DIGITAL ADVERTISING

INFORMATION

Reach a combined total of 24,700 followers on our social media platforms. Social media advertising is increasingly becoming the go-to way of capturing the attention of college students through advertising.

Tailor your message by allocating your posts to the platform of your choosing.

PRICING

$150

1 Post

On platform of choice

TWITTER

@thedaily

$125 each

2+ Posts

Allocate by platform

FACEBOOK

/thedaily

$50 each

Retweet

Only on Twitter

INSTAGRAM

@thedailyuw

Followers

Followers

Followers

Impressions per post

Impressions per post

Impressions per post

14,700

1,442

TWITTER POST

1024 x 512 px

7,200

532

FACEBOOK POST 1200 x 717 px

2,800

1,376

INSTAGRAM POST 1080 x 1080 px

PACKAGE

Free

Buy 1/2 page print ad or larger in any publication and receive three free posts to allocate to the platforms of your choice.

UW OFFICE OF STUDENT PUBLICATIONS

DIGITAL ADVERTISING

5

DAWG HOUSES // DIGITAL ADVERTISING

INFORMATION

Reach students in need of housing with UW’s housing hub! Dawg Houses is the most direct way to get your open room or housing property in front of Husky students, and it allows for endless customization.

Ask your account executive to help you create a Dawg Houses listing that’s tailored to fit your brand and your needs. Find it at dailyuw.com/dawghouses

1700+

Average Weekly Visitors

FEATURED COMMUNITIES

Over 75% of Site Visitors Click on a Listing

HOUSING STORIES

ALL LISTINGS

PRICING Regular Listing $30

PACKAGES

Weekly

Promote each of your available spaces with information rich listings.

$45

Featured Listing

Buy one month in featured communities and get 2000 free impressions on dailyuw.com

Featured Community

10% OFF

Weekly

$400 Monthly

Promote each of your available spaces in a premium position.

Includes three free regular listings Promote your company or housing community with a premium position and your own Dawg Houses homepage

UW OFFICE OF STUDENT PUBLICATIONS

25% OFF

Buy 10 or more listings of your choice, get 10% off all Buy 3 consecutive months in Featured Communities and get 25% off all DIGITAL ADVERTISING

6

DIGITAL EDITION // DIGITAL ADVERTISING

INFORMATION

Intended to replace The Daily's special edition print issues, these issues are built around themes relevant to students both on campus and at home. On the week of its release, each edition will be promoted through all of The Daily's communication channels, bringing additional traffic to the site.

Annual Unique Visitors

1,955,000+

Annual Page Views

THE DAILY

Daily Ad Impressions

3,500,000+

4000

WEBSITE ADS PRICING $50

Top Box

Desktop: 728 px wide by 180 px tall Mobile: 336 px wide by 250 px tall

$40

Mid Box 1

Per 1,000

Mid Box 1

Mid Box 2

Top Box

Per 1,000

$35

Per 1,000

Desktop: 728 px wide by 180 px tall Mobile: 336 px wide by 250 px tall

Mid Box 2

Desktop: 728 px wide by 180 px tall Mobile: 336 px wide by 250 px tall

PACKAGE 50% Buy an ad in the corresponding special edition newsletter and OFF get 50% off an ad in the digital edition

GRADUATION EDITION

This special issue will act as a digital yearbook to celebrate the great things the members of the Class of 2020 have done and highlight the goals they hope to achieve post-graduation.

ADVERTISING DEADLINE

JUNE 4TH

UW OFFICE OF STUDENT PUBLICATIONS

RELEASE DATE

JUNE 7TH DIGITAL ADVERTISING

7

HUA VOICE

// DIGITAL ADVERTISING

INFORMATION

Reach 1,500 people every week on HUA Voice’s WeChat platform. Choose from sponsorship options to create an ad that can be tailored to your needs.

Followers

Open Rate

5,000+

26%

MAJOR POST

PRICING

HUA VOICE

MAJOR POST

$500

Leaderboard

$300

MINOR POST MAJOR POST

$150 $300

Sponsored Logo

HUA VOICE RADIO STATION Reach a more targeted audience with the HUA Voice radio station through several sponsored content options.

PRICING $80

Per Show

Sponsor Shout-out

Have a two sentence maximum script read at the beginning and end of the show

UW OFFICE OF STUDENT PUBLICATIONS

$700 Per 1,000

Total Shows

Paid Interviews

10 min audio interview posted on WeChat that includes audio, teanscript and pictures

8

$1000

Major Word Article

Article and pictures provided by client.

Sponsored Logo

Ads are placed at the bottom of a major post

Leaderboard

Ads are placed between 2nd and 3rd article

Leaderboard

Ads are placed between 2nd and 3rd article

Shows Duration

30 Min

Paid Camera Interviews

10 min video interview posted on WeChat that includes audio, teanscript and pictures

DIGITAL ADVERTISING

8

NEWSPAPER // PRINT ADVERTISING

SPECIAL SECTIONS

GAME DAILIES

WEEKLY ISSUES

8,000 - 16,000 copies printed

8,000 - 12,000 copies printed

6,500 copies printed

Newspapers and Guides with special topics

Papers handed out at all home Football and Basketball games

Newspapers released every Monday throughout quarter

PRICING SIZE

STUDENT*

CAMPUS

NON-PROFIT*

BUSINESS

+COLOR

1/8 Page

$50

$130

$160

$200

+$50

1/4 Page

$100

$260

$320

$400

+$100

1/2 Page

$200

$520

$640

$800

+$200

Full Page

$400

$1,040

$1,280

$1,600

+$200

Front Page Strip

$700

$700

$800

$900

+$0

*Determined on a case by case basis. Students must be UW Seattle students and pre-pay for their ads.

Front Page Strip

10 in wide x 2 in tall UW OFFICE OF STUDENT PUBLICATIONS

Full Page

10 in wide x 16 in tall PRINT ADVERTISING

9

NEWSPAPER // PRINT ADVERTISING

CONTRACT RATES QUARTERLY

ANNUAL

10% OFF - 4 ads or more

20% OFF

15% OFF - 6 ads or more Ads can be a mixture of print, digital or out-of-home

7 ads or more each quarter 21 total ads for the year

Ads can be a mixture of print, digital or out-of-home

PACKAGES BACK TO SCHOOL

GAME DAY

10% OFF

15% OFF

1/4th page or larger All 3 Back to School issues

Welcome Edition, BTS Magazine, Back to School Paper

1/4 page or larger All Game Daily issues

7 Football Game Dailies and 4 Basketball Game Dailies

Full Page

1/8 Page 4.85 in x 4 in

1/2 Page

10 in wide x 8 in tall Horizontal UW OFFICE OF STUDENT PUBLICATIONS

1/4 Page 4.85 in x 8 in

1/2 Page 4.85 in x 16 in Vertical

PRINT ADVERTISING

10

HUSKY MEDIA GROUP // DIGITAL ADVERTISING

INFORMATION

Husky Media Group’s digital publications are the best way to reach students who are planning for their future.

Side-by-side with helpful academically-focused content, Husky Media Group’s sponsored content offerings reach students authentically and impactfully. When you purchase a sponsored article or interview in this issue, our team will help you create a content that’s perfect for you and your goals.

SPONSORED CONTENT

Connect with students on Husky Media Group’s website with a custom sponsored an article. All posts will be marked as “Sponsored.” For more details, email us at ads@dailyuw.com.

PRICING $100 $200 $450

Sponsored Article

PACKAGE

Featured Article

15% OFF

Featured in the special edition page on the Husky Media Group site.

Featured in the special edition page and on the homepage of the HMG site.

Bundle with newsletter and receive 15% off display ads.

Cannot be combined with contract rates

Sponsored Video Interview

Participate in a 30-minute Zoom interview to give students in-depth info on your organization. Includes an Instagram Reel on @smirk_uw

Leaderboard

BANNER ADS PRICING $35

Mid Box 1

Leaderboard

Per 1,000 impressions

Desktop: 728 px wide by 90 px tall Desktop only

$50

Mid Box 1

Per 1,000 impressions

Desktop: 728 px wide by 180 px tall Mobile: 336 px wide by 250 px tall

$40

Mid Box 2

Mid Box 2

Desktop: 728 wide 180 Mobile: 336 px px wide by by 250 px px talltall Per 1,000 impressions Mobile: 336 px wide by 250 px tall

*Impressions will run on both dailyuw.com and the Husky Media Group website

UW OFFICE OF STUDENT PUBLICATIONS

DIGITAL ADVERTISING 11

SMIRK UW

// DIGITAL ADVERTISING

INFORMATION

Reach students through Smirk UW, a news and media group run by and for the digital generation. Smirk connects students uniquely and authentically with content that highlights campus clubs, university events and tips for college life.

Followers

3,800+

Impressions Per Post

3,000+

Views per story post

1,500+

Interactions Per Post

250+

INSTAGRAM ADS PRICING $500 Sponsored Instagram Reel Per video

$300 Per post

$50

Per story

Video review or name that promotes your product or service. Comes with free story.

Content and info due one week prior.

Post + Story

Custom multimedia post with free story.

Designed by Smirk team.

Content due 48 hours prior.

Instagram Story Ad

Photo or video post on Instagram story.

Content due 24 hours prior.

ADD ON $25 Add a survey or other interactive sticker to an Instagram story ad.

INSTAGRAM

@smirk_uw UW OFFICE OF STUDENT PUBLICATIONS

INSTAGRAM POST

INSTAGRAM REEL 1080 x 1920 px

INSTAGRAM STORY 1080 x 1920 px

1080 x 1080 px

DIGITAL ADVERTISING 12

2020 - 2021 CALENDAR // INFORMATION

SUMMER 2021

WELCOME EDITION

Welcome incoming freshmen and transfer students into UW. All incoming students receive a copy at their home.

BTS MAGZINE

Handed to incoming students at the campuswide Fall Dawg Daze back to school events.

DAWG MAP

Passed out by hand and distributed to news stands across campus.

Aimed at students who are new to the U-District.

BACK TO SCHOOL

Our first issue of the school year. Full of information regarding the upcoming year at UW. Geared toward students, staff and faculty.

FOOTBALL 2021 Handed to sports fans as they enter Husky Stadium for all 7 of our home Football games.

Game day releases are pending Covid-19 developments.

SATURDAY, 9/4

SATURDAY, 9/18

SATURDAY, 9/25

SATURDAY, 11/6

SATURDAY, 11/13

FRIDAY, 11/26

MONTANA

OREGON

ARKANSAS STATE

ARIZONA STATE

UW OFFICE OF STUDENT PUBLICATIONS

CALIFORNIA

SATURDAY, 10/16

UCLA

WASHINGTON STATE

PUBLICATION CALENDAR 13

GUIDELINES // INFORMATION

COLOR • Submit all ads in CMYK or Grayscale. Do not use RGB color.

• Husky purple CMYK: 80, 100, 0,10 • Do not submit a document containing spot color.

• Dot gain 30% more than on sheet-fed press.

• To prevent halftones and color seperations from reproducing too dark use

highlight dot: 10% dot gain, shadow dot: 75% dot gain, and midtones at 35%.

DESIGN • Keep your design simple.

• Avoid fine lines, large solids, light trappings, and registration.

• Avoid excessive PMS build on fonts smaller than 24pt.

• Avoid fonts smaller than 7pt.

• Do not knock black type or graphics out of light colored backgrounds.

• Scanned photograph resolution of at least 300 DPI to prevent grainy photos.

• Make sure to embed all font and images used in the document.

OUTPUT • Submit ad as a PDF file. jpg, Tiff, and EPS files are accepted, but PDF is preferred.

• Adobe InDesign preferred program for making proper PDF files, as it preservers layers and scalability.

• Avoid creating final product in Adobe Photoshop. We cannot process Microsoft Publisher files.

UW OFFICE OF STUDENT PUBLICATIONS

GUIDELINES 14

Advertising Department 206.543.2336 ads@dailyuw.com

Advertising Manager Logen Gendron

University of Washington

144 Communications, Box 353720 Seattle, WA 98195