MED I A KI T 2022-2 3
THE DAILY HUSKY MEDIA GROUP HMG
22,000+
People reached by our digital content everyday
WEBSITE PHONE EMAIL dailyuw.com/advertising 206.543.2336 ads@dailyuw.com
SPECIAL SECTIONS
Our special sections are just that: special. From the semi-scandalous, but mostly educational, Sex Edition, to a paper-wide effort to commemorate Earth Day, to the Game Dailies, a series built for true Husky sports fanatics, The Daily has countless opportunities to engage with students on the topics they care about the most.
PRICING
*Determined on a case by case basis. Students must be UW Seattle students and pre-pay for their ads.
5500 Copies Distributed On Campus
32 Newsstands and news racks across campus
UW OFFICE OF STUDENT PUBLICATIONS PRINT ADVERTISING 3 SPECIAL SECTIONS // PRINT ADVERTISING
SIZE
Page 1/4 Page 1/2 Page Full Page STUDENT* $50 $100 $200 $400 Front Page Strip $700
1/8
CAMPUS $130 $260 $520 $1,040 $700 NON-PROFIT* $160 $320 $640 $1,280 $800 BUSINESS $200 $400 $800 $1,600 $900 +COLOR +$50 +$100 +$200 +$200 +$0
THE DAILY of the University of Washington since 1891 dailyuw.com Back to School No hangover for Huskies in completion of perfect 4-0 homestand Pg. 9 Scott Carlson The Daily
INFORMATION
The Major Guide is the best way to reach students who are planning for their future. This issue is presented by Husky Media Group, UW’s exclusive sponsored-content publication. When you purchase a sponsored article in the Major Guide, our team will work with you to understand your advertising goals and write an article tailored to meet those goals. You may also write and submit your own article.
Connect with students on Husky Media Group’s website with a custom sponsored article. All posts will be marked as “Sponsored.”
600 Word Article
Takes up 1/2 of the page $200
Includes 1 picture/illustration
800 Word Article
Includes 2 pictures/illustrations
Takes up 1/2 of the page
MAJOR GUIDE // PRINT ADVERTISING UW OFFICE OF STUDENT PUBLICATIONS
SPONSORED CONTENT
PRICING
PACKAGE
$250
PRINT ADVERTISING 4 Feb. 28 Release Date Feb. 10 Article Reservation Deadline Feb. 17 Ad Reservation Deadline 800 Word Article 1/2 Page Display Ad 600 Word Article QUOTE BOX QUOTE BOX 1/2 Page Display Ad DISPLAY AD PRICING SIZE 1/8 Page 1/4 Page 1/2 Page Full Page STUDENT* $50 $100 $200 $400 Front Page Strip $700
CAMPUS $130 $260 $520 $1,040 $700 NON-PROFIT* $160 $320 $640 $1,280 $800 BUSINESS $200 $400 $800 $1,600 $900 +COLOR +$50 +$100 +$200 +$200 +$0
Combine article with 1/4 page ad or larger 15% OFF
*Determined on a case by case basis. Students must be UW Seattle students and pre-pay for their ads.
CHERRY BLOSSOM GUIDE
// PRINT ADVERTISING
INFORMATION
Have your ads reach thousands of tourists across campus through the Cherry Blossom Guide as they visit The University of Washington campus. Provide us with a PNG or JPEG of your ad, or have our in-house designer create you one.
Student Picks Articles
PRICING
$400
Half Panel Display Ad 4.125 in. wide by 4.125 in. tall
$800
Full Panel Display Ad 4.125 in. wide by 8.25 in. tall
$1600
Back Page 4.125 in wide by 8.25 in tall
Ad Reservation Deadline
Feb. 28
Back Page Ad
Artwork Deadline
Mar. 3
Release Date
Mar. 17
Types of Cherry Blossom
Half Panel
Half Panel
Half Panel
Full Panel Full Panel Full Panel Full Panel
Half Panel
LAYOUT Back Front
UW OFFICE OF STUDENT PUBLICATIONS PRINT ADVERTISING 5
THE DOT COM
Buy ½ page print ad or larger in any publication and receive 5,000 impressions on The Daily’s website.
PRINT ADVERTISING
PRINT PACKAGES & SIZING //
25% OFF 1/4
15% OFF Sex Edition, Green Edition, Graduation Edition PACKAGES MAGAZINE SIZING NEWSPAPER SIZING 1/4 Page 4.85 in x 8 in 1/2 Page 4.85 in x 16 in Vertical 1/2 Page 10 in wide x 8 in tall Horizontal 1/8 Page 4.85 in x 4 in Full Page 10 in wide x 16 in tall Front Page Strip 10 in wide x 2 in tall 1/4 Page 3.65 in x 5 in 1/2 Page 3.65 in x 10 in Vertical 1/2 Page 7.875 in wide x 5 in tall Horizontal Full Page 7.875 in wide x 10 in tall UW OFFICE OF STUDENT PUBLICATIONS PRINT ADVERTISING 6
THE SPECIALS 1/2 page ad or larger in at least 2 Special Sections
page ad or larger in at least 2 Special Sections &
INFORMATION
Our distribution boxes are our main resource for students, staff, and faculty on campus to access our publications. They are all located in high traffic areas across campus, The Ave, and U District.
PRICING
$100
Small Display
Small Rack
Large Rack
LOCATIONS
Small Rack
Large Rack
Per month Per month
31 small display holders (11 in x 11 in)
$150
Large Display
14 large display holders (24 in x 11 in)
UW OFFICE OF STUDENT PUBLICATIONS PRINT ADVERTISING 7 NEWSRACKS // OUT-OF-HOME ADVERTISING
Display Small Display Small Display Small Display Small Display
Large
Reach students through Smirk UW, a news and media group run by and for the digital generation. Smirk connects students uniquely and authentically with content that highlights campus clubs, university events and tips for college life.
6,500+ Followers
3,000+ Accounts Reached Per Post
2,100+ Views per story post
3,100+ Interactions Per Post
INSTAGRAM ADS
PRICING
$500
Sponsored Instagram Reel
Video review or name that promotes your product or service. Comes with free story.
Content and info due one week prior.
$300
Post + Story
Custom multimedia post with free story. Designed by Smirk team. Content due 48 hours prior.
$50
Per video Per post Per story
ADD ON
$25
Instagram Story Ad
Photo or video post on Instagram story. Content due 24 hours prior.
Add a survey or other interactive sticker to an Instagram story ad.
UW OFFICE OF STUDENT PUBLICATIONS DIGITAL ADVERTISING 8
SMIRK UW // INSTAGRAM ADVERTISING
INFORMATION
INSTAGRAM REEL 1080 x 1920 px INSTAGRAM STORY 1080 x 1920 px INSTAGRAM POST 1080 x 1080 px INSTAGRAM @ smirk_uw
EMAIL NEWSLETTER
Reach every UW Student’s inbox through The Weekly, an engaging wrap up of the most relevant UW news. Deadline for artwork is two days prior to the newsletter’s release.
NEWSLETTER ADS
Subscribers
53,000
Mostly UW students and alumni with some faculty and staff.
49% Open Rate
More than 25,000 people read each newsletter.
5% Click-Through Rate
About 1,300 people click links in each newsletter
DAWG DEALS
Dawg Deals is a collection of coupons located on the bottom of every Monday newsletter. Buy 1 of 8 spots for the entire quarter with a deal for UW students.
2560px wide by 540px tall
PRICING
$425
$400
$225
Top Box
2560 px wide by 1080 px tall
Mid Box
2560 px wide by 1080 px tall
Footer Box
2560 px wide by 1080 px tall
ADD ON
$100
Add a 150 word sponsored caption to your newsletter box purchase
PACKAGE
15% OFF
Buy two or more ads for 15% off newsletter purchase
Cannot be combined with contract rates
QUARTERLY PRICES
Fall Quarter 11 weeks of advertising $1100
Winter Quarter 10 weeks of advertising $1000
$1000
Spring Quarter 10 weeks of advertising
DAWG DEALS PACKAGE
$2700
Purchase all 3 quarters for $400 off ($3100 value)
Cannot be combined with other packages or deals
THE WEEKLY Top Box Mid Box Footer Box NEWSLETTER // DIGITAL ADVERTISING UW OFFICE OF STUDENT PUBLICATIONS DIGITAL ADVERTISING 9
WEBSITE & PODCASTS
ADVERTISING
INFORMATION
Provide us with a PNG or JPEG of your ad and a link, and we can help you reach thousands in the greater UW community.
1,955,000+ Annual Unique Visitors
3,500,000+ Annual Page Views
4,000 Daily Ad Impressions
WEBSITE ADS
PRICING
$25
Per 1,000
$40
Per 1,000
$30
Per 1,000
Leaderboard
Desktop: 728 px wide by 90 px tall
Desktop only
Mid Box 1
Desktop: 728 px wide by 180 px tall
Mobile: 336 px wide by 250 px tall
Mid Box 2
Desktop: 728 px wide by 180 px tall
Mobile: 336 px wide by 250 px tall
Place ads based on rates per 1000 impressions
PODCASTS
With 5 podcast episodes per week and 8 shows running all quarter, reach a wide range of students interested in news, sports, history and much more.
16,000+ Average Listeners Per Quarter
All podcasts can be found on Apple Podcasts, Spotify and at The Daily’s Sound Bite website, UWPodcast.com
$250
PRICING Sponsor Shout-Out
Per quarter
$400
Per quarter
Have your company or UW department shouted-out as a sponsor of all podcasts for one quarter.
45 Second Insert
Have a 45 second message read out by our podcasters halfway through all podcasts for one quarter.
UW OFFICE OF STUDENT PUBLICATIONS DIGITAL ADVERTISING 10
// DIGITAL
THE DAILY Mid Box 1 Mid Box 2 THE DAILY Leaderboard Mid Box 1 Mid Box 2
DAWG HOUSES
INFORMATION
dailyuw.com/dawghouses
FEATURED COMMUNITIES HOUSING STORIES
ALL LISTINGS
PRICING Featured Listing
$50 Featured Community
DISCOUNTS
$250
Monthly Monthly
Promote each of your available spaces in a premium position.
Includes three free regular listings
Promote your company or housing community with a premium position and your own Dawg Houses homepage
$200 Per Month
Buy 3 months or more of Featured Communities on Dawg Houses for $200 per month
(Save $50 per month)
UW OFFICE OF STUDENT PUBLICATIONS DIGITAL ADVERTISING 11
Reach students in need of housing with UW ’s housing hub! Dawg Houses is the most direct way to get your open room or housing property in front of Husky students, and it allows for endless customization. Ask your account executive to help you create a Dawg Houses listing that ’s tailored to fit your brand and your needs. Find it at //
DIGITAL
ADVERTISING
1700+ Average Weekly Visitors Over 75% of Site Visitors Click on a Listing
COLOR
Submit all ads in CMYK or Grayscale. Do not use RGB color.
Husky purple CMYK: 80, 100, 0,10
Do not submit a document containing spot color.
Dot gain 30% more than on sheet-fed press.
To prevent halftones and color seperations from reproducing too dark use highlight dot: 10% dot gain, shadow dot: 75% dot gain, and midtones at 35%.
DESIGN
Keep your design simple.
Avoid fine lines, large solids, light trappings, and registration.
Avoid excessive PMS build on fonts smaller than 24pt.
Avoid fonts smaller than 7pt.
Do not knock black type or graphics out of light colored backgrounds.
Scanned photograph resolution of at least 300 DPI to prevent grainy photos.
Make sure to embed all font and images used in the document.
OUTPUT
Submit ad as a PDF file. jpg, Tiff, and EPS files are accepted, but PDF is preferred.
Adobe InDesign preferred program for making proper PDF files, as it preservers layers and scalability.
Avoid creating final product in Adobe Photoshop. We cannot process Microsoft Publisher files.
// INFORMATION UW OFFICE OF STUDENT PUBLICATIONS GUIDELINES 12
GUIDELINES
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University of Washington 144 Communications, Box 353720 Seattle, WA 98195 Megan Plocher Advertising Manager Spencer Hawk Advertising Department 206.543.2336 ads@dailyuw.com
