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THE DAILY COUGAR PRINT + DIGITAL ADVERTISING


LOCAL DISPLAY ADVERTISING

2009–2010

THE DAILY COUGAR

®

Choose one of our popular sizes. Ask your ad rep if you prefer a size not shown. Prices based on an open rate of $10.82 per column inch.

Full page HalF page 5 col. x 16” / 80 col. in 5 col. x 8” / 40 col. in (10.25” x 16”) (10.25” x 8”)

$865.60

$432.80

HalF page Quarter page 4 col. x 10” / 40 col. in 4 col. x 6” / 24 col. in (8” x 10”) (8” x 6”)

$432.80

Boost the visibility of your ad and make readers remember your message with color.

GR AY SC AL E

OT

CO LO R

Full color ........ $500 Two spot colors ........ $300 Spot color ........ $150

SP

$259.68

eigHtH page 2 col. x 5” / 10 col. in (4” x 5”)

$108.20

Special rates. FU LL CO LO R

Color is a no-brainer.

$259.68

Quarter page 3 col. x 8” / 24 col. in (6” x 8”)

National ................................ $12.99 per inch Non-profit/political advertisement .................... $6.25 per inch

Buy in bulk. Achieve maximum results and save up to 25% off the normal rate. 100 column inches........ $9.45 per inch 300 column inches....... $8.60 per inch 600+ column inches.... $8.02 per inch

Inserts? We’ll take ’em. Put your ad

supplement in front of thousands of readers.

Beat the deadline. Two business days before publication. ruN Date

aD DeaDliNe

Monday Tuesday Wednesday Thursday Friday

3 p.m. Thursday 3 p.m. Friday 3 p.m. Monday 3 p.m. Tuesday 3 p.m. Wednesday

Note: Deadline applies to all ad material, including “camera ready” ads. Also see Ad Production Guide for more information.

1-4 pages: $89 per thousand 6-8 pages: $94 per thousand 9+ pages: $100 per thousand Minimum: 10,000 (fall/spring) 6,000 (summer) Maximum: 13,000 (fall/spring) 7,000 (summer)

AWARDWINNING DESIGNERS are waiting for the chance to design your ad at no extra charge. We’ll even design spec ads for no charge and no commitment! For more information, see the Ad Production Guide or ask your Cougar ad rep.

Deliver 5 days before publication to: The Daily Cougar Inserts UH Printing Department 4210 Gulf Freeway, Dock No.3 Houston, TX 77004 Rev. 08/09


CAMPUS DISPLAY ADVERTISING

2009–2010

THE DAILY COUGAR

®

Choose one of our popular sizes. Ask your ad rep if you prefer a size not shown. Prices based on an open rate of $7.17 per column inch.

Full page HalF page 5 col. x 16” / 80 col. in 5 col. x 8” / 40 col. in (10.25” x 16”) (10.25” x 8”)

$573.60

$286.80

HalF page Quarter page 4 col. x 10” / 40 col. in 4 col. x 6” / 24 col. in (8” x 10”) (8” x 6”)

$286.80

Boost the visibility of your ad and make readers remember your message with color.

FU LL CO LO R

Color is a no-brainer.

$172.08

eigHtH page 2 col. x 5” / 10 col. in (4” x 5”)

$71.70

Who qualifies? The campus rate applies to University departments as well as registered student organizations.

Inserts? We’ll take ’em. Put your ad supplement in front of thousands of readers. GR AY SC AL E

SP

OT

CO LO R

Full color ........ $500 Two spot colors ........ $300 Spot color ........ $150

$172.08

Quarter page 3 col. x 8” / 24 col. in (6” x 8”)

1-4 pages: $89.00 per thousand 6-8 pages: $94.00 per thousand 9+ pages: $100.00 per thousand Minimum: 10,000 (fall/spring) 6,000 (summer) Maximum: 13,000 (fall/spring) 7,000 (summer)

Beat the deadline. Two business days before publication. aD DeaDliNe

ruN Date

3 p.m. Thursday 3 p.m. Friday 3 p.m. Monday 3 p.m. Tuesday 3 p.m. Wednesday

Monday Tuesday Wednesday Thursday Friday

Deliver 5 days before publication to: The Daily Cougar Inserts UH Printing Department 4210 Gulf Freeway, Dock No.3 Houston, TX 77004

AWARDWINNING DESIGNERS are waiting for the chance to design your ad at no extra charge. We’ll even design spec ads for no charge and no commitment! For more information, see the Ad Production Guide or ask your Cougar ad rep.

Note: Deadline applies to all ad material, including “camera ready” ads. Also see Ad Production Guide for more information.

Rev. 08/09


AD PRODUCTION GUIDE Let us design an ad for you. A team of talented student designers is ready to work on your ad.

2009–2010

THE DAILY COUGAR

®

Do it yourself: camera-ready ads. Make sure you send us the right files.

Here’s what we’ll need to make an attractive ad. Copy: Specify the information you want in the ad. Remember, less is more! Logos: If you’re a new client, we’ll need a copy of your logo. A high-resolution JPEG, TIFF or PDF file is preferred, but we can also scan your logo from print materials, such as a brochure or business card. Artwork/photography: Let us know if you prefer photography, illustration or other visual style. If you can provide us photography, send us the original files in high resolution. We also offer on-site photographic services.

.pdf

.ai

.indd

.psd

Preferred file format. Embed all fonts. Photos and graphics must be high resolution, at least 300 dpi.

Make compatible with CS3. Please embed all artwork and convert text to outlines, or package font files in a ZIP archive.

InDesign files must be CS3 compatible and be packaged with all linked art and font files in a ZIP archive.

Files must be composed at 300 dpi at actual size. Text should be converted to outlines or rasterized.

Other acceptable formats: TIFF — Finished resolution of 300 dpi at actual size. EPS — Finished resolution of 300 dpi at actual size. All fonts must be outlines/paths. * Ads sent in other formats, including Microsoft Office files, will need to be rebuilt by our designers. We cannot accept ads created in Publisher, CorelDraw or Pagemaker.

Not sure what you want? Let us design a spec ad

E-mail print-ready files to production@thedailycougar.com

or campaign at no charge or commitment. Ask your advertising representative to get the process started.

For files larger than 10 MB, ask your ad rep about FTP access.

Column widths Size your ads to fit our column grids. R.O.P. DISPLAy ISPLA COLuMN wIDTh ISPLAy

1.9 inches wide (approx.)

Multiply your results. Color ads get better results. Here’s the proof:

20%

Adding one color to an ad makes it 20% more noticeable to readers

60%

more people read a full color ad in depth, compared to black and white only Source: NAA Ad Elements study

2 columns: 4 inches wide 3 columns: 6.1 inches wide 4 columns: 8.1 inches wide 5 columns: 10.25 inches wide

Therefore, a 2x3 ad = 4 inches by 3 inches.

CLASSIFIEDS DISPLAy DISPLA COLuMN wIDTh

1.5 inches wide

Printing: Offset, 85-line screen Format: 5-column wide tabloid Page depth: 16 inches Minimum ad size: 2 col. x 2” Single column width: 115/16” Double-truck dimensions: 11 col. x 16” (21.25” x 16”) Note: Ads exceeding 14” in depth will be charged for 16” depth.

Spot check. If you’re sending us an ad with spot colors, please use Pantone solid uncoated inks.

Please note.

(approx.)

2 columns: 3.3 inches wide 3 columns: 5 inches wide 4 columns: 6.75 inches wide 5 columns: 8.5 inches wide 6 columns: 10.25 inches wide

Mechanical information.

Therefore, a 2x3 ad = 3.3 inches by 3 inches.

The Daily Cougar Production Department reserves the right to make adjust camera-ready ads to fit reserved space, to replace missing or corrupt fonts and perform a number of technical adjustments to camera-ready ads to ensure press compatibility and accurate reproduction. See Advertising Policies for more information.

Rev. 08/09


READERSHIP

2009–2010

THE DAILY COUGAR

13.5%

Universally diverse.

®

38.6%

White/other

City within a city. UH boasts a

campus community of more than 42,000 people! The Daily Cougar is available across the whole campus at more than 60 distribution sites.

African American

8.2%

Reach a wide cross-section of cultures and backgrounds with one ad buy.

International

Faculty: 3,000 Staff: 3,000 Students: 36,000

19.9% Hispanic

19.8% Asian American

Source: UH Institutional Research

Source: Alloy Media + Marketing

Rev. 08/09

r

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monthly visitors to thedailycougar.com

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Fact: Almost 75 percent of college students say they read the ads in their campus newspaper. An astonishing 80 percent of those said they acted on an advertisement in the paper.

eri Am

Myth: Most readers ignore print ads.

the online edition when they are not on campus. Extend your reach by advertising online.

eri Am

Fact: More than 80 percent of college students read their campus newspaper. Three out of 10 read it every day of the week.

an

Asi

Myth: College students don’t read newspapers.

Off campus? Online. Most readers check n ica Afr

Myths = Busted. College media is a proven market with a captive audience.

ern Int

92% Students living off-campus. $40,000 Avg. household income. 72% Students with jobs.


CLASSIFIED ADVERTISING

2009–2010

Pick a category.

Classified line ads. The quickest, most affordable way to

JJ

Bulletin Board

JJ

Cars & Cycles

JJ

help wanted

All rates are net to The Daily Cougar. Charges for Classified line ads are calculated per-line, per-day with a 3-Iine minimum and 7 line maximum. The first line is approximately 30 characters with the first 2 or 3 words in all caps. Additional lines are about 32 characters each. Bulk ad rates are non-refundable and are based on consecutive insertions.

JJ

Lost & Found

Each insertion, per line per day: .........

Miscellaneous for Sale

Bulk contract (20+ consecutive insertions), per line per day: ...................

Advertisers may select from one of the following classified headings:

JJ

JJ

Real Estate

JJ

Rentals

JJ

Roommates

JJ

Rooms for Rent

JJ

Services

JJ

Travel

JJ

Tutoring

JJ

Typing/word Processing

Did you know?

get your message out to readers.

GARAGE APT for rent. Bdrm, living rm, kitchen w/appl, study. Window AC. 4310 1/2 Dallas. $500/mo. Tenant pays gas and electricity. 713-961-7696

$1.60 $1.43

‹ Example of a 4-line ad.

THE DAILY COUGAR

®

Beat the deadline. Payment and ad copy due two business days before run date. ruN Date

Monday Tuesday Wednesday Thursday Friday

aD DeaDliNe

4 p.m. Thursday 4 p.m. Friday 4 p.m. Monday 4 p.m. Tuesday 4 p.m. Wednesday

Note: Deadline applies to payment and all ad material, including “camera ready” ads.

E-mail ad material to classifieds@thedailycougar.com Designing your own ad? See our Ad Production Guide.

Cost to run this ad for 5 days: $32.00

Special display. Weekly sections highlight niche services in the community.

Classified display ads. Classified display ads are more prominent and get more attention from readers.

Rates are based on consecutive insertions. An ad’s depth in inches must be greater than or equal to its column width. (For example, ads that are 2 columns wide must be at least 2 inches deep; a 3-column ad must be 3 inches deep.)

All rates are per inch per day:

$12.77 2-19 consecutive insertions ...................... $9.62 One insertion ....................................................

Bulk contracts (20+ consecutive insertions): .................

$8.32

wednesdays:

worship Directory 1x1 display ad: $10 per week

Thursdays & Fridays:

Legal help Directory 1x1 for two days: $15 per week 1x2 for two days: $25 per week

‹ Example of a

1x2 display ad.

92%

Cost to run this ad for 5 days: $96.20

of students live off-campus. They need places to live and jobs to pay the rent! Advertise today!

Online added value.

All print ads are published on thedailycougar.com for FREE!

Rev. 08/09


CLASSIFIED DISPLAY SIZES

2009–2010

THE DAILY COUGAR

ÂŽ

What you see is what you get. Actual sizes of common Classified display ads.

1x1

Room for 30 words at size 7 pt font with a small headline. $12.77 for one day $9.62 a day for 2-19 days $8.32 a day for 20+ days

$48.10/wk

Room for 45 words at size 7 pt font with a small headline.

1 x 1.5

1x2

$19.16 for one day $14.43 a day for 2-19 days $12.48 a day for 20+ days

$72.15/wk

Room for 60 words at size 7 pt font with a small headline. Try using less text and include your logo! $25.54 for one day $19.24 a day for 2-19 days $16.64 a day for 20+ days

Frequency is everything. Frequency is everything. Frequency is everything. Save almost 25% off the cost of each ad by running more than two days consecutively.

Save money. Boost results!

Try 60-80 words with a photo, graphic or logo to make it eye-catching.

2x2

$192.40/wk

$96.20/wk

Room for 80 words at size 7 pt font with a small headline. Try using less text and include your logo!

1x3

$51.08 for one day $38.48 a day for 2-19 days $33.28 a day for 20+ days

$38.31 for one day $28.86 a day for 2-19 days $24.96 a day for 20+ days

$144.30/wk

Try 60-80 words with a photo, graphic or logo to make it eye-catching. $76.62 for one day $57.72 a day for 2-19 days $49.92 a day for 20+ days

$288.60/wk

2x3

Rev. 08/09


ONLINE ADVERTISING

2009–2010

NATIONAL AD POSITION

THE DAILY COUGAR

ÂŽ

Primary box

300 px x 250 px Premium position rectangle ad. It will be the first local ad that readers see. It will appear on the front page and alongside every article to maximize exposure.

NATIONAL AD POSITION

Inventory: 2 ads in rotation (one ad loads at time with each pageview) Impressions: 3,000-5,000/wk*

Call for prices/availability

Skyscraper

120 px x 600 px Secondary rectangle ad. It will appear on the front page and every article sitewide to maximize exposure. Inventory: 2 ads in rotation (ad reloads with every pageview) Impressions: 3,000-5,000/wk*

Call for prices/availability

Banner

468 px x 72 px A banner that appears in the middle of the main content section. It will appear only on the front page. Inventory: 2 ads in rotation (ad reloads with every pageview) Impressions: 1,000-3,000/wk*

Call for prices/availability

Movers and shakers. Online ads are

smaller than print but can be animated to show more information. Ask about design services for online ads.

500,000+ Pageviews a year

90%

Of readers are from the Houston area Rev. 08/09


CONTACT US

2009–2010

THE DAILY COUGAR

DISPLAy ADvERTISING

CLASSIFIED ADvERTISING

advertising@thedailycougar.com

classifieds@thedailycougar.com

713.743.5340

®

713.743.5356

BuSINESS OFFICE

713.743.5350 fax: 713.743.5384

business@thedailycougar.com

MAILING ADDRESS 151 Communication Bldg. University of Houston Houston, TX 77204-4015

Rev. 08/09


PUBLICATION CALENDAR

2009–2010

fall 2009

summer 2010

spring 2010

auguSt

JaNuarY 22 18 19 20 21 22 23

30 31

24 25 26 27 28 29 30

6

7

2

3

4

8

9 10 11 12

5 7

1

2

3

4

5

8

9 10 11 12 13

20 21 22 23 24 25 26

21 22 23 24 25 26 27

27 28 29 30

28

5

6

7

2

8

9 10

3 7

1

2

3

4

5

8

9 10 11 12 13

21 22 23 24 25 26 27

25 26 27 28 29 30 31

28 29 30 31

3

5

6

8

9 10 11 12 13 14

7 4

5

6

7

1

2

8

9 10

11 12 13 14 15 16 17

22 23 24 25 26 27 28

18 19 20 21 22 23 24

29 30

25 26 27 28 29 30

8

9 10

1

2

3

5

4

6

7

Dates in bold are publication days.

MaY

DeCeMBer 1 7

7

3

auguSt

3

15 16 17 18 19 20 21

6

6

2

25 26 27 28 29 30 31

april 4

5

1

18 19 20 21 22 23 24

6

18 19 20 21 22 23 24

2

9 10 11 12

5

11 12 13 14 15 16 17

14 15 16 17 18 19 20

1

8

4

JulY 4

11 12 13 14 15 16 17

NOVeMBer

3

27 28 29 30

MarCH 1

2

20 21 22 23 24 25 26

6

14 15 16 17 18 19 20

OCtOBer

7

1

13 14 15 16 17 18 19

13 14 15 16 17 18 19

4

6

FeBruarY

1

®

JuNe

23 24 25 26 27 28 29

SepteMBer

THE DAILY COUGAR

2

3

4

2

5

3

4

5 fall

8

Special sections. Target seasonal and niche audiences.

Guiredene

T H U R S D AY, A PRIL 17, 200 8

THE DAILY COUGAR

GR A D GU I D E 20 08

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2008 Issue • monday, august 25, Volume 74 • Issue I • RegIstRatIon

H O S E W H O A R E D E BT ORS AND T RS FA L F THE MOST FR I TO S ITSEL IVOL L RED SENT OU E C PRE F O R T S A N D . . FA N ION TION AS C . UN E S H AV E I F U L O LIG BE DI IO NT H ION S E ER PIN TA R E S TS A N E T N I O H T S N C O N IN TI B DP T NT FERE O N R E O D I F U A L FA C U LT I E S O F A C Q U I R I N A RTI E G ES HE T F EQ PR OP I F Y IN N D U N T T E R W I L L A T T A C H T H L ER EM T A A T L TY SE H IE E N T T H E LV , R E E H S F AS THE FIRST WOUL . D B IC BLE E U ICA H CT N

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With high season expectations, teams add new young talent and seasone d coaches in hopes of reaching NCAA tounaments

>> PAGE 4

Wedding Guide F FebruArY Y Promote your wedding-related business Career Guide m CH Recruit qualified mArCH UH students

Cover by Lana Flores

Green Guide APrIL IL Ready, set, save the Earth! Go Green!

Grad Guide

DeCember + mAY AY Target UH grads and families Final Frenzy DeCember + mAY AY Don’t miss this opportunity! Rev. 08/09


ADVERTISING POLICIES

2009–2010

THE DAILY COUGAR

®

Standards of acceptability

Camera-ready terms

All advertising is subject to approval by the Student Publications acceptance committee. The committee reserves the right to refuse advertising content that does not meet The Daily Cougar’s standards of acceptance. Ads for homework, term papers, adult striptease clubs, personals, psychic readers and adoptions will not be accepted and published by The Daily Cougar. A sample of all advertised mail-order items must be submitted to the advertising manager for approval prior to scheduling or publication of an advertisement.

The Daily Cougar accepts camera-ready submissions with the understanding that the ad has been approved by the advertiser or a representative thereof for publication without additional changes or corrections. The advertiser is entirely responsible for insuring that camera-ready ads are delivered to the paper in publishable form. Please contact your advertising representative at (714) 743-5340 before sending an advertisement in electronic format. Information on electronic submissions can also be downloaded from thedailycougar.com/advertising.

The Daily Cougar will not knowingly accept any advertisement that is defamatory, promotes academic dishonesty, violates any city, county, state or federal laws, or that is potentially libelous against a person based on race, sex, age, color, creed, religion, nationality or disability. The Daily Cougar will make all reasonable efforts to see that advertising is published as accepted and that pre-printed inserts are distributed as ordered. However, The Daily Cougar will not be responsible for any consequential damages resulting from failure to do so. The advertiser and/or agency agrees to assume full and complete responsibility and liability for the content (including text representations, illustrations, photographs, and copyrights) for any advertisements placed in The Daily Cougar. Advertising having the appearance of news must be labeled “Paid Advertising” at the top center of the ad within its border. As required by Texas state law, all political and cause advertisements must display the phrase “Paid Political Advertisement” at the top center of the ad within its border. All contract advertising is subject to the terms set forth in this rate card.

Payment terms All rates are net (non-commissionable and billed accordingly) and payable by cash, check, Visa, MasterCard, American Express, or P-card and SC Vouchers. Please make all checks payable to The University of Houston. Prepayment is required for all new advertisers, political, out-of-state and transient advertisers. By placing an advertising order, the advertiser agrees to and certifies conformity with The Daily Cougar’s policies and terms. All advertising must be paid for in advance until the advertiser has established credit with The Daily Cougar. Allow two weeks for processing of credit applications. For those advertisers with approved credit, payment is due upon the receipt of invoice. All terms and conditions on the credit application apply.

To submit ads via e-mail, send files, including all placed art and fonts, to production@ thedailycougar.com Include the advertiser’s and sales rep’s names in the e-mail message that accompanies your ad.

Position requests Placement and page position of ads will not be guaranteed. Requests will be honored when possible.

Errors in ads The Daily Cougar shall not be responsible for typographical errors which do not lessen the value of an advertisement. Liability for an omitted ad shall be limited to rescheduling at the advertiser’s request. The Daily Cougar is not responsible for errors in advertising copy accepted after deadline or when advertisers or their representatives have approved an ad containing those errors. The Daily Cougar will be responsible for only the first insertion of incorrect copy or scheduling. Compensation for errors made by The Daily Cougar is limited to the cost of the first insertion of the ad.

Cancellation of ads Advertisers may cancel ad space up to the advertising deadline. Failure on the advertiser’s part to give notice of cancellation by the deadline does not release the advertiser from responsibility for payment of charges for reserved ad space.

The Daily Cougar advertising rates include ad design and layout services. Additional charges may be assessed for extensive design, photography, graphics or typesetting services. For those advertisers with approved credit, payment is due by the end of the month. All terms and conditions on the credit application apply.

Rev. 08/09


Display advertising

Business office

advertising@thedailycougar.com

business@thedailycougar.com

713.743.5340

Classified advertising

713.743.5356

classifieds@thedailycougar.com

713.743.5350 Online

www.thedailycougar.com www.uh.edu/sp


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