Zhe Scott: The SEO Queen Helps Business Become Recession-Proof

COURAGEOUS WOMAN FEATURE

17 THINGS WOMEN NEED TO BUILD A POWERFUL BRAND The US has 12.3 million women-owned businesses.

US women-owned businesses generate $1.8 trillion a year.40% of US businesses are women-owned. Women started 1,821 net new businesses every day last year.

64% of new women-owned businesses were started by women of color last year. Latina women-owned businesses grew by more than 87%.

COURAGE Courage is about stepping up to the bat ready to swing. It's about believing in yourself and what you want enough to go after it and accomplish it. When starting or expanding your business, fear often takes place but taking a chance at your dream even it no one else believes takes courage.

Dr. Telishia Berry www.courageouswomanmag.com

Women have made a huge impact in the business world, creating six and seven-figure businesses, from new businesses to those transitioning from jobs into entrepreneurship, to work-from-home moms. Courageous Woman Magazine conducted a poll and asked women what they think is needed to build their businesses. More than 20 women contributed to this article.

POSITIONING Brand positioning is the place you hold in your clients' minds. Effective brand positioning happens when your brand is seen as favorable, unique, credible and sets you apart from your competition. Your brand is your label and reputation. Take the time to make it a good one!

Dr. Janice Hooker

SEO SEO is a game-changer because your competition is not using this strategy but your ideal clients are searching for you on Google Yahoo and Bing. SEO stands for Search Engine Optimization and it is how your website gets plugged into the deluge of traffic that is already looking for you.

Zhe Scott www.seoqueen.com

COURAGEOUS WOMAN FEATURE

RESILIENCE

CLARITY

To build a powerful brand, you need RESILIENCE! Resilience is the "ability to recover readily from adversity, major life changes, etc." Life will certainly present situations that will cause you to want to throw in the towel. When your resilience connects with your WHY, you become a force to be reckoned with and build momentum to keep going.

If you are going to have a successful revenue generating business plus stand out in the sea of other people that do what you do in your marketplace, then a clear and focused niche is a must. After all, when you speak to everyone, no one hears what they need from you. Plus, as I always tell my clients, “a confused mind does not buy."

Dr. Nicole S. Mason, Esq www.nicolesmason.com

Dr. Nicole Roberts-Jones www.NicoleRobertsJones.com

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STRATEGY Brand positioning is the place you hold in your client's minds. Effective brand positioning happens when your brand is seen as favorable, unique, and credible and sets you apart from your competition.

Your brand is your label and reputation.

Take the time to make it a good one!

Linda Husser www.lindashusser.com

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A woman's brand is her promise of value to the world.

VISIBILITY Visibility will always trump Ability!

Visibility gets your foot in the door, then your Ability keeps you there. To build a powerful brand that transforms lives, prospects must first know that you exist. You can no longer afford to stay quietly in the background and hope someone finds you. You must show up, speak up and follow up consistently.

Dr. Cheryl Wood www.cherylempowers.com

Dr. Stephanie Wall

AUTHENTICITY Are you a woman in business seeking to build a powerful brand? If so, you must be authentic. Authenticity is all about showing up as you. I know that seems a bit simplistic, yet it is one of the hardest things for people to do. It is emergent to be you and not play the game of show and tell. You are the foundation!

Debra Bell-Campbell www.Debrabell-campbell.com

CONFIDENCE In order for women to build a powerful brand, they must have confidence within. Confidence is a mindset, not a destination. Believing in yourself is what you need to accomplish the goals you desire. With confidence, you will take the action steps required. Your confidence within will open the doors that you are seeking. But always have the confidence in God to direct you.

CoWano Stanley www.cowanostanley.com

COURAGEOUS WOMAN FEATURE

FEARLESS

BELIEF

TENACITY

To build a powerful brand women need to be fearless. That does not mean they won’t face obstacles or be reckless.

Being fearless means you recognize what scares you and you do it anyway.

Here’s the thing, we are all afraid of something. But we have a choice to make. We can either let that fear keep us stuck or you can overcome it.

Belief that your idea is valuable. Belief in yourself--you can do it. Have the insight, courage, experience, knowledge, and most of all drive to pursue your idea from a thought to a successful brand. Like the faith of a mustard-seed, belief is all it takes to get started. Jump in with both feet and go for it. Belief to build to grow to BE!

A woman's commitment to any cause helps her look beyond obstacles to see opportunity. Tenacity gives her confidence and determination even when she cannot see a resolution in sight. Many women are smart enough to succeed in business, but few have the tenacity to work through inevitable failures and challenges.

Dr. Maryann Rivera-Dannert www.maryannriveradannert.com

Karen Brown IG: @ksunshine1014

Dr. Tanya Wiley-Brown www.wcpcommunications.com

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When who you are aligns with what you do, you’re living authentically.

Dr. Pamela Wiggins

PASSION Women are like incubators, they produce by adding the fuel of creativity and passion to the work they have heart for. Passion is synonymous with building a powerful brand. Women with passion bring synergy to the product, the service and the world. Without creativity and passion stirred together the work becomes stagnant, laborious and soul draining. Use your gifts and build a powerful brand.

Roe Braddy www.RoeBraddyproductiiions.com

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THRIVE

RELATIONSHIPS

Are you thriving or just surviving?

Thriving is the feeling of winning.

Winning as you continuously grow, elevating to your next level. When you are surviving, you feel defeated simply putting one foot in front of the other. It can kill your brand. You are your brand.

Don’t let the pandemic block your success. Elevate your mind, accelerate your brand. Time to reset, reboot, thrive.

In business, we analyze data before deciding. We use strategic processes, such as a SWOT analysis—Strength, Weakness, Opportunity, Threats—to provide an accurate picture of what we do well, and how to build our brand better. We can slay in building our brand but suck in building business relationships critical to growth and the safety of our brand.

Dr. Jena L. Bell www.theonwardway.com

Dr. Velma Bagby https://drvelma.com

COURAGEOUS WOMAN FEATURE

OT YOU G THIS!

PRESENCE

HEART

You have to have the ability to stay present and exist to own the lane you seek or wish to occupy. As women we have to level the playing field. When you enter into a space your presence and work has to illuminate the room to where you are undeniable.

Everything in life is a Heart-Matter!

Patricia Robinson www.evolveyouthtrades.org

BE US O E G A COUR

SHOW UP READY

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FOCUS ON THE WOMAN IN THE MIRROR, WHO SHE IS AND WHAT SHE WANTS.

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WE CAN'T MAKE A DIFFERENCE FROM THE SIDELINE; WE MUST GET IN THE GAME AND PLAY OUR PART. DR. LADEL LEWIS

DR. NEPHETINA SERRANO

www.NicoleRobertsJones.com