APPLIED ART CONCEPTS

APPLIED ART CONCEPTS

Exploring the Prussian Legacy at Hotel LUC, located at Berlin´s Gendarmenmarkt

The Prussian heritage inspired the boutique hotel at Gendarmenmarkt. The Marriott-owned “Autograph Collection” offers its guests a stylish stay in the heart of Berlin. At Hotel LUC, visitors experience an exhibition of artworks wich can be seen through every room. With the creativity of photographer András Dobi and the ARTOUI Concept Gallery, over 250 images hang under the high ceilings of the 92 rooms, in the corridors, and in the lobby. Uniforms meet unique Berlin pieces, Prussians meet Punk, historical clothing meets provocative tattoos for this unique art concept.

“ARTOUI provided a unique artistic photography concept, conducted the shoots, and delivered us high-quality murals. Hotel LUC is distinguished by its simplicity and fusion with the photography artwork of Hungarian artist András Dobi. Both the artistic and the production quality of this art collection help our guests to capture the memories of their stay with us”

Michael Wagner, COO der MHP AG

Guest rooms are adorned with art photographs created by András Dobi.

„For us, Berlin´s Gendarmenmarkt is more than just the most beautiful district in Berlin. We see the potential here to develop our own unique approach to the history of this place. For us, it´s about translating local heritage into a contemporary hotel experience”, says MHP CEO Dr. Jörg Frehse. In the words of the Prussian king: “Where friendship is concerned, I cannot be outdone.” Hotel manager Thomas Duxler and his team are looking forward to welcoming their guests.

Design and Interior with the geometric clarity of the Friedrichsstadt

The Hotel LUC was reopened by Munich Hotel Partners as a member of the Marriott Autograph Collection after a thorough renovation. Located in the heart of Berlin, overlooking the French Cathedral at the Gendarmenmarkt, it appears as a tribute to the lesser-known sides of Prussia: lightness, humor, and a wink, all set in Prussian blue and with magnificent style elements by interior designer Oana Rosen.

The design and interior of Hotel LUC reflect the geometric clarity of Friedrichstadt. The hotel’s name is derived from the French philosopher Voltaire’s nickname for his friend Frederick II of Prussia, “Luc”. Interestingly, when read in reverse (“cul”), the word means “ass” in French, adding a playful and humorous touch to the hotel’s concept. In summary, Hotel LUC welcomes it´s guests with a charming and witty atmosphere.

The Potato Order of 1756

At the peak of the food shortage during his time, Frederick the Great tried to make potatoes more palatable to the Germans. The potato order was issued, and after 15 orders, Frederick the Great finally had his royal tubers guarded by soldiers. The Germans were convinced: if the king eats it, it can’t be that bad.

András Dobi has included this and many other themes in the Hotel LUC series. The motifs in the collection are convincing on both an aesthetic and a content level, with each photo telling at least one more or less big story.

Beholding the elegance of the Grande Dameembedded in luxurious materials and marbels. Art meets culture in the hotel´s bedroom area.

The exeptional creativity of the ARTOUI team can be experienced in over 92 rooms.

“Inspiring, unique, and stylish. Artworks that create emotions. The unique visualisation create a connection between the building and today´s discerning hotel guests.”