The Creemore
Echo
Friday, December 9, 2011
Vol. 11 No. 49
thecreemoreecho.com
News and views in and around Creemore
AN “INNOVATIVE, INCUBATIVE PLACE” FOR CREEMORE SPRINGS IN TORONTO Brewery has something different planned for its new Toronto facility
by Brad Holden In the days since a Toronto Life magazine reporter strolled by the former Duggan’s brew pub at the corner of Victoria and Lombard Streets in downtown Toronto, noticed a building permit in the window with Creemore Springs Brewery written on it and published a picture of it on the magazine’s blog earlier this week, the beer world has been abuzz with possibilities. A Creemore Springs brew pub? A new branch of the brewery? A new home for the brewery? To find out more, the Echo sat down with Creemore Springs executive vice president and brewmaster Gordon Fuller and communications director Karen Gaudino, and discovered a project that is in a way still very much in the conceptual stage, despite the fact that renovation work has begun. The one thing that is for sure, though, and was stressed several times by Gaudino, is that Creemore Springs beer itself would never be brewed anywhere but Creemore. “It can’t be,” said Gaudino. “It wouldn’t be Creemore Springs without the spring water we use here.” The building, in fact, won’t even be
branded with the Creemore Springs logo, though you will be able to find plenty of our local beer in the fridges in the retail store that will be one component of it. The basement of the building will provide offices for the Six Pints Specialty Beer Company, the selling wing of Creemore Springs that was set up by Molson to focus on that company’s craft beers – currently Creemore Springs and Granville Island, though a few craft imports will (See “An urban” on page 3)
A new BIA for 2012
by Brad Holden For the first time in several years, the Creemore Business Improvement Association will enter 2012 with a brand new executive, featuring not one holdover from the previous term. The transition, however, did not result from revolt, but rather from natural evolution. The last executive, while completing a new website for the BIA and addressing a lot of the internal communication of the past, gradually saw all four members resign for various personal reasons – president Aiken Scherberger to travel and then return to his career after a short retirement, vice president Harold Elston to put more focus on his law career, secretary Lily White to make room for (See “BIA” on page 3)
INSIDE THE ECHO
Breakfast of Champions We love Breakfast with Santa! PAGE 6
Parade Winners
And what a float it was! PAGE 12
First the lesson, then the lighting, then the congratulations. That’s what Ava Hogben of Dunedin experienced last Friday night as the annual honorary lighter of the Creemore Christmas Tree. Ava earned the honour by being the winner of the Crazy Christmas Hats Contest, long a part of the village’s tree lighting celebrations. After she won for obvious reasons, Tree Society president Rowlie Fleming coached her in the art of tree lighting. In the end, as the crowd sang “Oh Christmas Tree,” it was obvious she’d done a fantastic job. Well done, Ava!
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