3 minute read

Wow Factor

W Hotels is set to shake-up the hospitality scene in Queensland’s capital with the opening of W Brisbane in early 2018.

The first five-star hotel to open in the city centre in 20 years, W Brisbane will light up the foreshore, bringing bold design and playful luxury to the western end of the CBD.

For those who want to explore the city, Brisbane’s energetic nightlife, beautiful parks, world-class restaurants and spirited fashion scene are all within easy reach of W Brisbane. A mix of intriguing markets, vibrant art exhibitions and some of the nation’s leading music and theatre venues are all on the hotel’s doorstep.

Located at 300 George Street, with stellar views across the Brisbane River to South Bank and Mount Coot-tha, W Brisbane will defy expectations and become a destination within itself.

The luxury property will offer 312 stylish guestrooms, including 29 suites, two Wow Suites® and the Extreme Wow Suite® (the brand’s modern interpretation of a Presidential Suite), all showcasing stunning river views.

The guestrooms are designed with custom furnishings and interiors inspired by Queensland’s heritage and laidback Aussie vibes.

Signature comforts, including the plush W bathrobe, Bliss® amenities and the famed W bed, will enhance the guestroom experience while the W brand’s iconic Whatever/Whenever® service philosophy will ensure guests at the hotel have access to whatever they want, whenever they want it (within legal boundaries of course).

Offering guests three supreme venues to eat, mix and mingle, W Brisbane will invigorate the city’s culinary scene.

Renowned for serving up home-grown goodness in abundance at their three supreme locations across New South Wales, W Brisbane’s signature restaurant, Three Blue Ducks, will feature the best locally sourced produce and interactive live cooking, with an alfresco vibe that invites the outdoors in.

Mixing Queensland’s vibrant yet laidback culture with their legendary paddock to plate ethos, expect fresh, local and honest cuisine showcasing bold flavours and colours. The restaurant will open for breakfast, lunch and dinner seven days a week, with an evolving seasonal menu featuring the best of Queensland and northern New South Wales produce.

The Living Room (W’s take on the traditional hotel lobby) evolves from a serene spot to relax or meet during the day to a lively hub in the evening with a dedicated DJ booth, or guests can recharge poolside at the WET® Deck with a swim, an Aussie barbeque and a range of smoothies.

At the hotel’s AWAY® Spa, guests can detox with a sublime selection of treatments and beauty services.

The spa’s relaxation pods, vitality pools, experience showers and salt inhalation chambers will leave guests feeling rejuvenated. Or they can keep fit 24 hours a day in the ultra-modern FIT ® gym with the latest equipment by TechnoGym.

Soon to be a coveted venue for weddings and other special occasions, W Brisbane covers approximately 1,100 square metres of event space and meeting rooms, which will be fully equipped with world class audio-visual facilities.

Offering limitless possibilities, W Brisbane’s sprawling 595 square metre, pillarless Great Room will cater for large productions or conferences of up to 450 guests banquet style, or can be divided into three separate spaces for events of up to 150 guests.

W Brisbane will be the only hotel in Queensland to feature built in permanent LED screens, which can be used individually or pushed together to create one large LED wall to feature highly engaging content.

In-house projection mapping technology will bring banquet tables to life with striking creatives or corporate logos.

With floor-to-ceiling glass doors opening onto individual outdoor terraces, each of W Brisbane’s event venues lead on to the contemporary Foyer space, where event planners can set the scene. Flooded with natural light from a striking skylight and boasting a wrap-around outdoor terrace and purpose-built bar, the Foyer is ideal for stylish receptions of up to 230 guests.

Or live it up riverside at the iconic WET® Deck. This space offers a glam oasis in the heart of Brisbane’s CBD and transforms into a magnetic event location for up to 200 guests (104 seated). Here, guests can enjoy the stellar views with champagne and cocktails in hand partnered with Aussie barbeque fare and DJ beats, beside a 20-metre pool.

This coveted space can also be enclosed with floor-to-ceiling windows for all-weather entertaining, with no compromise on views.

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Cover of "The Cove Magazine"