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Opinion: Alix Earle is the new Charli D’Amelio
22-year-old Alix Earle has gained over two million followers in the past two months
Ella Duncan
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Kendall Garcia
Alix Earle is a fourth-year student attending the University of Miami.
Earle began posting on TikTok in 2020 but gained the majority of her followers over the course of the past two months. She became the face of the “get ready with me” trend, which allows creators to share what makeup and skincare products they use, and now has many major brands competing to work with her.
Earle has gained popularity due to her genuine lifestyle. Her TikToks generally frame her day-today life as a University of Miami student. Earle has gained collaboration deals with some large brands, such as Selena Gomez’s brand, Rare Beauty.
she’s the exact picture of society’s beauty standards. But Earle is actually a lot more than just another pretty influencer. Earle tries her best to stay real with her audience but while getting ready for major events she still discusses her late nights. In one of her recent TikTok videos, Earle said, “If you’re blonde and you’re thinking about going darker, you need to really consider your mental state.” ed during the concert, said, “We gave [the soloists] a solo for seven years of hard work and labor [of being a musician]. They played very well.”
Alexa Pineda ‘26 said, “I would say I like [Earle], her videos are a little interesting. She is funny and seems like a nice person, so [I like her].”
At first glance, Earle seems like your average influencer, being that
Earle’s social media stays unfiltered. She normalizes her accutane treatments and does her best to stay real about her sometimes messy lifestyle. The platform she’s building definitely helps young girls and guys create a real vision of beauty in their minds. Her honesty creates a safe space for most, which helped her build her large platform along with her likable personality and funny videos. The majority of things that Earle recommends to her viewers on TikTok sell out in minutes.
Continued on. . . thecougarpress.org
