In Studio

IN STUDIO

In 1919 Germany, one of Europe’s most influential art schools birthed and popularized a combination of crafts and fine arts. That school was called Bauhaus, and its manifesto asserted that the ultimate aim of all creative activity was building. Traditional methods and ideologies gave way to a modern fusion of design at Bauhaus, and have since formed part of the foundation of numerous schools of artistic thought across the world. Now, when your surname and your profession are inextricably linked, you can’t help but consider the power of words like destiny, fate and providence. Were Bauhaus around today, it could easily stake claim to the fine artistry of one Dana Baugh, owner and designer of Baughaus Design Studio—a modern and culturally savvy design company based in Montego Bay, Jamaica. By Michelle Gordon, Photos courtesy of Baughaus Design Studio.

MM: How is a Baughaus design born? DB: It all starts in my head. Ideas sometime come randomly or when I see a material, a method of production or some other work of art. I often envision something out-of-the-blue and quickly take note of it [advice to all designers out there; always write it down! The idea may never come again, even when you think it is so good you won’t forget…you will]. Then I usually go into development of the idea,which involves sketching, working in AutoCAD, [3D modelling], then making a prototype and in the case of ceramics a mould for production.

As far back as she remembers Dana loved making things. “I can’t pinpoint the exact moment, but it has always been a part of me. I do remember trying to figure out how things worked and making it myself,” she shares. Dana’s work today strikes a delicate balance and display of art, interior design, architecture, industrial design, graphic design and composition, all making her a master of her craft. As a child, Dana was constantly collecting things and “creating a mess”. And while this would frustrate everyone at home, Dana’s family tolerated her misadventures, encouraged her curious mind and fueled her creative journey. Today, Dana is a sought-after designer whose work adorns the homes and properties of private buyers and corporate clients across the globe—a source of pride for this young artist who lists seeing the finished product come to life as the most exciting and satisfying part of the design process.

MM: What would you say are your main influences when creating a new design? DB: Designing is a self-indulgent process. It allows you to go into your head and bring something to life. I am influenced by mid-century modern design, the materials that I use and the beauty of nature around. I love going to museums, trolling the internet and discovering all the new and exciting products released each year.

MM: Which is your favourite design of all you have created? DB: I don’t really have a favourite, each new design becomes my ‘new’ favourite. Right now I’m loving my hummingbird creamers because they are so darn cute! But also because I was overthinking the design for months, and one day the simplest solution popped into my head. I made the first prototypes, which came out perfectly in the kiln and I am excited at the thought of these little birds making the perfect gift for someone.

MM: How has modern technology affected or influenced your craft? DB: Modern technology is huge for me, especially as a design-maker. Right now it has the ability to change the industry, making production easier for

small designers like myself. I utilize laser printing, 3D printing and any computeraided design, as this is where I am most comfortable. Most of my designs start in a sketchbook, but don’t come to life until I draw them in AutoCAD and 3DS Max. This allows me to work out the kinks of the design to eventually making it. I love modern design and the way in which it reinterprets everyday items we use. Modern technology also allows us to rethink our designs and our relationship with the products we make and use.

MM: What is one design you would absolutely love to create? DB: My most recent lighting installation inspired this concept that involves scaffolding-like structures, wicker and bamboo to create the most gorgeous statement lighting piece for a lobby or reception of a hotel or corporate office. I envision a piece that is architectural and sculptural, yet celebrates traditional craft.

MM: We live in the land of wood and water. How, if at all, do these two elements factor into what you do at Baughaus Design Studio?

DB: I am constantly inspired by Jamaica, how can anyone not be? I grew up in Savanna-la-Mar, Westmoreland, and loved going to the beach with my family. The colours, the sounds, the textures, all influence my work. I love nature and all the constant inspiration it gives me. I’m the girl that will run through the rain or see a dried leaf, shell or a pebble and take it home. Then let it influence the creation of something.

MM: Every artist grows and evolves. What would Dana today say to Dana 10 years ago? DB: Just go for it! The sooner you embrace who you are, the quicker you get to being the best version of yourself. Even if you’re scared, do it anyways!

Learn more about Dana and her work at www.baughausdesign.com