ISSUE 33
AUTUMN 2019
The Icons Issue
ISSN 2052 0603
RHUBARB COLLINS
~ 30 ml Giffard Rhubarb liqueur 30 ml Gin 10 ml Giffard gum syrup 20 ml Fresh lemon juice 40 ml sparkling water
~ Method Shake first four ingredients with ice and strain into ice-filled glass
Garnish Rhubarb ribbon
~
Proudly distributed by Mangrove in the UK - www.mangroveuk.com
IN-tro
IT'S BANDIED AROUND A LOT THESE DAYS,
BUT WHAT DOES IT TAKE FOR SOMETHING OR SOMEONE TO BE REGARDED A
TRUE ICON? AND WHO DECIDES WHO
A C H I E V E S I C O N I C S TAT U S A N Y WAY ?
Big questions that need authoritative answers, which we’ve got from How Brands Become Icons author Douglas Holt. Not that we needed justification for dedicating this issue to the people, places and bottles that we consider to be 100% legit icons. But hey, it’s always good to have backup (p. 22). Speaking of icons, our favourite drinks writers and historians Anistatia Miller and Jared Brown were given the near impossible task of narrowing down their pick of living legends for these pages (p. 31). While Jane Ryan asks us to toast those who are no longer with us (p. 28). We asked Joanne McKerchar, to delve into the archives at Diageo to shed light on one of the company’s most revered brands (p. 26), and former ad exec Patrick Collister reminisces about some of the most iconic drinks ads (p. 36). Drinks-wise, the Martini (what else?) takes centre stage as Jake Burger takes us on a whistle-stop tour of its origins (p. 42). Joe and Daniel Schofield meanwhile pick seven standout recipes from their new book Schofield's Fine and Classic Cocktails, (p. 56), and Jane Ryan pops up again advising on where to sample the most iconic drinks in the world (p. 66). Movie moments, details that count, books, bottles – you name it, they’re in here. And if we’ve left any icons out, let us know by contacting us through our social media channels below. In the meantime, enjoy the read! Please imbibe responsibly
Ms S & Mr G thecocktaillovers.com
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The Cocktail Lovers - 3
IN-gredients
7. IN-the know
26. IN-the spotlight A peek in the archives
Joanne McKerchar on the evolution of one of the most revered bottles in the past 250 years
25 reasons to be a cocktail lover this season
Enjoying a threesome and sexing up our wardrobes – just two of the things we’re looking forward to in the next few months
13. IN-the know The people
Tom Bullock heads the cast of people, past and present, in the drinks industry hall of fame
14. IN-the know The detail
Close-up on the Press For Champagne button at Bob Bob Ricard
17. IN-the know The drink
In praise of the majestic Martini
28. IN-the spotlight In praise of icons past…
Jane Ryan pays her respects to the drinks industry’s departed
31. IN-focus
…and raising a glass to the living
While Anistatia Miller and Jared Brown highlight a few of today’s greats
36. IN-focus The adman cometh
Patrick Collister singles out his favourite drinks ads of all time
40. IN-focus
18. IN-the know The place
Inside Atlas, Singapore – a modern icon
22. IN-the spotlight What is an icon?
As defined by cultural branding expert Douglas Holt
4 - The Cocktail Lovers
The details that count
Cups of chicken soup, sawdust on the floor – the important details that keep guests coming back for more
IN-gredients
42. IN-focus
Editors: Sandrae Lawrence Gary Sharpen
Mmm is for Martini
1,000 words on one drink is harder than you think, as Jake Burger finds out
44. IN-style Best in show
The iconic bottles that we all know and love
50. IN-style Movie moments
Unforgettable drinks scenes from the Golden Age of cinema
54. IN-dulge Reading matters
10 essential books for cocktail lovers
56. IN-formed Hooked on classics
Joe and Daniel Schofield take on the most famous drinks recipes
60. IN-formed Word up
News, views, reviews and how-to's
66. IN-ternational
Iconic drinks and where to try them
Take your tastebuds on a journey from Florence to Singapore, New Orleans to London in pursuit of the perfect drinks
Sub-editor: Laura Hills Creative Director: James Cheverton at Burnt Studio burntstudio.com Photography Jason Bailey and Oliver Blackburn at Jason Bailey Studio jasonbaileystudio.com Contributors: Jake Burger Jared Brown Patrick Collister Joanne McKerchar Anistatia Miller Virginia Miller Jane Ryan Miles Watson With thanks to Vince and Allen at Gerry's Wines & Spirits for providing the bottles for our shoot (p. 44) On the cover: The Icons Issue For all editorial and advertising enquiries, please contact: mail@thecocktaillovers.com T: 020 7242 2546 thecocktaillovers.com Printed by Stephens & George Distributed by Gold Key Media Reproduction in whole or part of any contents of The Cocktail Lovers Magazine without prior permission from the editors is strictly prohibited. The Cocktail Lovers Issue No. 33 Autumn 2019 The Cocktail Lovers magazine is published by The Cocktail Lovers Ltd. in London, UK PLEASE DRINK RESPONSIBLY
The Cocktail Lovers are proud winners of Best Cocktail & Spirits Publication, Tales of the Cocktail Spirited Awards 2016 and The London Evening Standard Progress 1000 – London’s Most Influential People 2015 and 2017
The Cocktail Lovers - 5
Contributors
Virginia Miller Since founding The Perfect Spot in 2007, Virginia Miller has been Zagat San Francisco editor, San Francisco Guardian critic and Table8 National Editor. Her work has been published in over 60 international publications and she regularly covers dining, spirits, cocktails and bars globally at Liquor.com, Where Traveler, Haute Living, Time Out, Distiller Magazine, Gin Magazine, Whisky Magazine, the London Times and beyond. For over a decade, she's been called on to judge numerous spirits, bar, cocktail competitions and international awards panels, having now visited over 20,000 bars around the world. For this issue she reveals one of her other passions, movies. With drinks in, of course (p. 50).
Anistatia Miller and Jared Brown Winners of numerous awards including Imbibe Personality of the Year Award (2016), International Wine Spirits Competition Communicator of the Year Award (2011) and CLASS Awards for Best Drinks Writing (2010), Miller and Brown are two of the most respected historians and writers in the drinks business. Together they run Mixellany Ltd, a drinks consultancy, publishing company and online resource for cocktail and drink historical research. The 30 books they've published include ‘Shaken Not Stirred®: A Celebration of the Martini’, ‘The Mixellany Guide to Vermouth & Other Aperitifs’, and ‘The Deans of Drink’. We couldn’t think of anyone better to ask for their pick of the most iconic living people in the drinks industry (p. 31).
Patrick Collister
Jake Burger
Patrick was the executive creative thingamabob of advertising giants Ogilvy & Mather. He had a stint as chief creative doo-dah for a network of direct marketing agencies and for five years he was in charge of coloured pencils at Google's creative thinktank, The Zoo. He is currently the creative director of performance agency Ad-Lib.
Jake's career in drinks started in Leeds where he began bartending the day after his 18th birthday. After proving himself as a successful and respected bar manager he opened Jake’s Bar and Grill before moving to London to open The Portobello Star, housing The Ginstitute and London’s second smallest museum – this one dedicated to gin. Gin fans can now partake in their favourite spirit at his three-storey space, The Distillery which houses restaurants, bars, rooms and the increasingly popular gin-making sessions, as well as buying his awardwinning Portobello Road Gin. In these pages, Jake extols the many virtues of the iconic Martini (p. 42).
His book ‘How To Use Creativity and Innovation in Business’ is available on Amazon for less than the price of a small latte, while his insights into the world of advertising in drinks can be found on p. 36.
6 - The Cocktail Lovers
25
IN-the know
REASONS TO BE A COCKTAIL LOVER THIS SEASON Joining the brunch bunch, tuning in, chilling out and counting down to Christmas, just a few of the many things that we're looking forward to in the next few months
N1 o
We always knew that nightlife was an art form. Thankfully the folk at Barbican Art Gallery are on the same page. ‘Into the Night: Cabarets & Clubs in Modern Art’ celebrates the social and artistic role of cabarets, cafés and clubs around the world. No bars yet, but console yourself by nipping into the Martini Bar on the first floor for a swift one, before or after the main thing. ‘Into the Night: Cabarets & Clubs in Modern Art’ is at the Barbican Art
Gallery from 4 October 2019 to 19 January 2020. barbican.org.uk
erna schmidt-caroll: chansonette (singer), c. 1928. private collection. © estate erna schmidt-caroll
Drawing in the night
The Cocktail Lovers - 7
IN-the know
2
THREE
…Martini not your jam? Try soaking in Margarita on the Rocks instead. Get yours from bubblesandbutter.com
Sinking into a Martini
For reals. Almost as good as drinking a Martini is bathing in one. Shake off whatever ails you by easing into The Martini Emotional Detox Bath Soak. It’s almost, just almost as good as the real thing. goop.com
SIX
Sexing up our wardrobes
Tuning in, chilling out
Wait, did we get that right? Has Spiritland really created a headphone bar? Check out the selection of top-of-the-range cans while you sample a dram of whisky – sounds and sips? Count us in! spiritland.com
05
liman pencil dress, by roland mouret at harrods.com
No. four
Reasons to go shopping no. 141: it’s almost party time! Add some swagger to your cocktail soireés with a f**k-off frock. Santa says you deserve it.
SEVEN
…and guys, this natty Paul Smith suit will do the job just perfectly. paulsmith.com
08
…even toymaker Mattel is in on the act. Check out Cocktail Dress Barbie striking a pose in the Barbie Fashion Model Collection. For grown-up dolls everywhere. barbie.mattel.com
NINE
Investing in multitasking products Like this: speakers, LED light, vase and wine cooler all in one. Smart stuff. us.kooduu.com 8 - The Cocktail Lovers
Dressing our fingers At this time of year, it would be positively rude to ignore the Twelve Days of Christmas song. Particularly the five gold rings bit. Time to dial up the bling. Temple ring, solange.co.uk
IN-the know
10
Joining the brunch bunch French toast Jenga + a cool menu of breakfast cocktails… what’s not to love? Get your fix every Saturday at thelittleyellowdoor.com
12
Being super chilled We heart the new LG InstaView Door-in-Door refrigerator. Not only does it make three crystal-clear, slow-melting ice spheres in 24 hours (with space to store 25), it also dispenses cubed and crushed ice from the door. How cool is that? lg.com
Enjoying a threesome
13
Why work with one US drinks guru when you can collaborate with three? The Vale Fox Distillery has joined forces with Leo Robitschek, Jeffrey Morgenthaler and gaz regan to create Tod & Vixen’s Dry Gin 1651. With names like this behind it, it’s got to be good. thevalefox.com
Going Artesian No, that’s not a typo, we’re talking about the new range of cocktail glasses designed by Remy Savage, Head Bartender at the Artesian bar in London, for Nude. Clean, classic, perfection itself. nude.com
ELEVEN
FOURTEEN
15
…but if you prefer yours on the low abv side, try Portobello Road Gin’s Temperance, coming in at a very drink-aware 4.2% abv. portobelloroadgin.com
16.
Making like Prohibition is a thing
…or skip the alcohol altogether with Sea Arch, a brand-new non-alcoholic alternative for gin lovers. notginltd.com
SEVENTEEN
Do we need to disguise our wine stash in a book-like contraption? Of course not. Is it fun? Damn straight it is! Coming soon from neleman.es
Nailing it Pretty Vulgar had us when we heard that its nail polishes – or nail liquors – are packaged in whiskey-inspired bottles. And get this, there’s a wicked purple shade called Frisky Whiskey in the range. Love! prettyvulgar.com
The Cocktail Lovers - 9
IN-the know
18
NINETEEN
Showing off our language skills
Pampering our pooches Repeat after us: Cham:paws! Made with a
Parlay the wine lingo like a G with the Winerytale app.
selection of tail-waggingly good natural
Point your phone to the label, scan the code et pow! you
herbs including rose petals and rooibos,
can translate more than 100 languages – just like that.
pour it over your pooch’s food or serve as
thirdaurora.com
20
a celebratory drink. woofandbrew.com
TWENTY TWO
21
Lighting up There’s only one way to fragrance your room and that’s with the Orange Bitters candle from Jo Malone – it’s scentsational. jomalone.com
Cleaning up our act That Willy Chase is a clever soand-so. So what if you’ve spent the evening drinking his Chase Vodka? Wipe the slate clean(ish) by gulping a shot of Willy’s Apple Cider Vinegar. Genius. willysacv.com
Waking up and smelling… …the coffee. Or tea made with this stylish Barisieur tea and coffee alarm clock. joyresolve.com
23
Counting down to Christmas
Looking to up your advent calendar game? Go for broke with the Very Old & Rare Whisky collection. 24 wee bottles of exceptional tasty vintages housed in a bespoke wooden box – yours for a mere £9,999.95 from masterofmalt.com
24
10 - The Cocktail Lovers
…or go for a taste of Christmas with Pickering’s Gin Baubles. The Brussels Sprouts varietal might be a step too far in the flavoured spirits department, but you can’t blame the team for trying. pickeringsgin.com
TWENTY FIVE Styling it out This isn’t a water bottle, it’s a Prada water bottle. Which means it keeps your H20 way cooler than anything else. selfridges.com
THERE’S A HIGHBALL IN YOUR FUTURE