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Mastermind Monthly

JUNE 2013

WHAT IT TAKES

Successful TO BE

Iconic Businesses

REVERSE ENGINEERING

The Art of

CREATING SUCCESS MASTERMIND

MasterClass ! "#$$ %& '!()*!! # +#,*"-


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DIARY DATES

Welcome! THIS MONTH’S EDITION IS ALL ABOUT SUCCESS IN BUSINESS.

MASTERMIND THINKTANK

What it takes. What the keys to success are. How to make business success YOUR reality, and not only a dream.

• JUNE 17TH, 2013

Success, as they say, leaves clues. It’s not random chance or good luck that makes someone a success. There are specific steps – strategies – that will result in a great outcome if we apply them.

• JUNE 20TH, 2013 • JUNE 21TH, 2013

MASTERMIND MASTERCLASS

I for one am ALL about making the pathway to success easier for myself and for my members! So here’s to YOUR success... Sharon

• JUNE 18TH - 19TH, 2013

ANNUAL SALES & CONVERSION POW WOW • JULY 22ND 24TH, 2013

MASTERMIND MONTHLY | June 2013 | 2


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Monthly Rant Enough with the ‘I love it, I love it, I love it… oh, why didn’t it work for me even though I’ve done F* all to make it happen’.

WE EARN SUCCESS, IT ISN’T GIVEN TO US. WHAT HAVE YOU DONE TODAY TO MAKE THE DREAM OF SUCCESS A REALITY? WHAT DID YOU DO YESTERDAY? WHAT WILL YOU DO TOMORROW? Success is an every-day-turn-up-and-do-it deal. It’s not, ‘I bought this expensive program now everything will be fine’ kind of deal! If you’re not actioning what you’re learning, then why are you learning? To make yourself believe it’s going to happen by hanging out with me? I WISH! My fees would go up by ten! Lean in, and listen. Success is not coming to the faint-hearted or the ‘wish I did, wish I could wish I had’ wannabes. If it did, successful people would be off pursuing something else.

INSIDE THIS ISSUE 2

Welcome!

3

Monthly Rant

4

FEATURE

10

What It Takes To Be A Success In Business 9

Member’s Question

EXPERT Iconic Businesses: The Reverse Engineering of Their Success

13

EXPERT The Art of Creating Success

16

EVENTS Master Class

17

Cool Bits & Bobs For You To Explore

18

Upcoming Webinars Upcoming Events

19

Your Mentors & Support

MASTERMIND MONTHLY | June 2013 | 3


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INTERVIEW WITH SHARON | PREFACE BY ELYSIUM NGUYEN (GLAM)

WHAT I BELIEVE IT TAKES TO BE A SUCCESS IN BUSINESS FIRSTLY, WHY LISTEN TO SHARON? WE KNOW YOU HEAR FROM HER A LOT, BUT DO YOU KNOW HER ACHIEVEMENTS IN BUSINESS? SO I’M THE EDITOR HERE AND I’D LIKE TO TAKE A POKE AT THAT ONE…

conversion, consultative sales, per for mance management, proper ty investment, wealth creation, development of teams, mentoring, NLP, coaching… She is a cash millionaire and owns property

Sharon has won awards as one of the best business women in Australia. Our business is a Telstra Business Awards winner. She has mentored several clients from zero in the bank to million dollar turnovers and taken our business from zero to in excess of $13,000,000 turnover a year. She’s currently mentoring three of the top business coaches and MasterMind leaders in the country – yes, they still come to her, quietly. She knows a lot about… mindset of s u c c e s s , b e i n g a n e n t r e p r e n e u r, leadership, lead generation, web sites, social media, landing pages, lead

and businesses throughout Australia. She has bought both her parents million dollar homes. She donates thousands of dollars EVERY WEEK to causes that are important to her. So I think she’s qualified to take a swing at this idea...

MASTERMIND MONTHLY | June 2013 | 4


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WHAT IT TAKES TO BE A SUCCESS IN BUSINESS. GLAM: SO WHAT DO YOU THINK IT TAKES TO SUCCEED IN BUSINESS?

SP: Thanks Glam, and thanks for the introduction, I appreciate it. It’s a big question, and not everyone is going to answer it in terms of how they create their business. Most fall short. And I think we can figure out what happened.

GLAM: SO SUCCESS, AS YOU OFTEN SAY, LEAVES CLUES?

GLAM: SO I’M HEARING PERSISTENCE IS IMPORTANT…

SP: Yes, persistence. It’s a tenacity to keep going until you get there. You don’t stop, ever, until you’ve achieved the goal. The quest isn’t, ‘That’s close enough, and harder than I thought, so I’ll stop here.’ It’s, ‘I keep going until I’m there.’ The end.

GLAM: IS IT ALL HARD?

SP: It’s not all hard. There is mostly freakin’ amazing. But the hard bits are what weed out the ‘gunnas’ from the real deal. Anyone can handle a delightful, winning day. It’s who can handle the setbacks and keep going that is going to achieve their goals.

SP:

GLAM:

Yes. Always. There is no magic bullet.

YOU SAY OFTEN, ANYONE CAN HANDLE THE GOOD TIMES. IT’S ABOUT BEING ABLE TO HANDLE THE BITS IN BETWEEN.

There is no secret. There is no white blinding light of clarity that comes in and enters us on the road to success. It’s one foot after another, learning, applying, perfecting, altering, and repeating what works until more in your business works that doesn’t work.

SP: Yes. Wise words, by the way. If all we had to do to be a famous actor is turn up to

MASTERMIND MONTHLY | June 2013 | 5


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premiers and wave and smile for a camera, then anyone could be a famous actor. That’s just not what it is. That’s what we see it is, so we measure their best days as a way of determining their lives. And that’s fantasy. They have 3am starts. 18 hour days. Years of rejection. Literally years, sometimes

because you do not want to pay the price I have paid.’

GLAM:! GLADWELL SAYS IN ‘OUTLIERS’ YOU NEED YOUR 10,000 HOURS…

SP:

decades. Bit parts. More rejection. And we see their premier and think, ‘I want that’.

I love that and I love that book. In validated what I had been suspecting for years… That this success thing was not an overnight event.

Really? When was the last time anyone got up at 3am, morning after morning, because they wanted success? And what about the decade of

If there was a shortcut, I’d have taken it. I’m not here to make it hard. And mostly, it’s easy. But when it’s hard, that’s when I’m needed to show up, larger than life, to

rejection? Are you signing up for that too? We think we want success because it looks good on people. But we have to remember the setbacks, the

push through, find a way, break shit, mend shit, get shit done. Anyone can get through the classical piece if they’re listening. Try playing it.

sacrifices and what they had do to be there for us to admire.

GLAM:

It’s like the pianist who told the listener, ‘You don’t want to play like this.’ And the listener insists they do. ‘No, you don’t’, said the

WHAT ABOUT THE MINDSET FOR SUCCESS? HOW SIGNIFICANT IS THE WAY YOU THINK FOR THIS?

pianist. ‘I practice for ten hours a day, and have done so for ten years. I have done the scales for a decade. I start at 5am. Sometimes I don’t even want to look at the piano. Don’t tell me you want what I have,

SP: I think our thinking is everything. So many people want to hear about a tactic. They want to be told how to put a web site up. They don’t want to read the manual, or

MASTERMIND MONTHLY | June 2013 | 6


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study the class, or transcribe the lesson so they can own the knowledge. They just want to be told, so they can do it. Now

GLAM:

where is the knowledge? It didn’t move to the listener, they were too busy doing what they were being told what to do. It stays with the teacher. What a waste.

WHAT’S THE ROLE OF MENTORING IN THIS?

I grew the moment I took responsibility for

The role of the mentor is not to spoon feed the answers and the templates and the checklists. I do all of that, only because many of my clients ask for them. But that’s

my learning and my thinking. Not for learning a tactic – that’s in the manual. But for learning how to think about problems, and how to solve them, without having to ‘phone a friend’.

GLAM: YOU HAVE WRITTEN A LOT OF MANUALS…

SP: I have! 42 of them. And I figure if I have to time to research the content, study it, own it, learn it, apply it, teach it and then write about it, someone has time to read it. Be okay with being alone and just studying. Download the class and really think about what it’s saying and how it can apply in your business. Don’t phone someone and ask them what they would do, until you’ve figured out your own strategy. Learning isn’t asking for help over and over. That’s learning how to get others to think for you. The reason I know the answers to so many questions, is because first, I think, then I apply, then I teach.

SP:

not mentoring, that’s stopping people thinking. A mentor should challenge your thinking and open up paths you hadn’t considered. They’re there to remind you there’s a bigger journey to be had than the problem of this moment. My role is to remind my clients that unless you think, you’re condemned to follow others into poverty. As someone who can create wealth, I know I didn’t do this through blindly following instructions. I sought input, learned it, applied it, taught it, applied it some more until I got the result. Wealth created. It was NOT from having someone answer all my questions about a problem I have today about some techie issue with a landing page. Nor was it from waiting for my mentor to tell me what to do next. I bring ideas to my mentors. I expect them to challenge my thinking, and open up new ideas, not just tell me what to do.

MASTERMIND MONTHLY | June 2013 | 7


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GLAM: HOW DO YOU GET PEOPLE TO DO THIS?

SP: I guess I hold the line. It doesn’t make everyone happy. There are people who think success is from a template. But in coaching you’re not attracting clients because you have a web site or a sales letter. That stuff attracts only the opportunity to work with a client. It works when you have something within you that causes the prospect to believe you can take them where they want to go. And if by chance you do have a killer sales letter, and you convert a client, they’ll see through you unless you have the goods to deliver, so you may as well be the real deal, and learn how to think.

situations. This is because most people don’t hire you just for the good times. They have a family for that, no fees required. The ‘real deal’ can bring value through insights that the client never thought of. They can bring ideas that challenge the status quo or lend strength to a new or underdeveloped idea. The real deal drives the results, and delivers, every time.

GLAM: WHAT HAS BEEN YOUR BIGGEST LEARNING IN TERMS OF SUCCESS AND WHAT IT TAKES, THROUGH YOUR OWN BUSINESSES?

SP: If it had to be one key learning it would be that we must take 100% responsibility for what is working and what isn’t working. It can’t be – I’m responsible for that success – and then – I’m not responsible for that

GLAM:

setback. It’s a package deal.

WHAT’S THE ‘REAL DEAL’?

GLAM:

SP:

WHERE DO YOU THINK PEOPLE GO WRONG? IS THERE A PATTERN?

Knowing your stuff. Knowing how to get through a tough time so you can guide someone else through their tough time. Being able to anticipate the play so you can shape the game, rather than just have stuff happen to you. Being across the aspects of success that are useful to the client, including how to turn around tough

SP: There’s so many creative ways people stuff up, myself included. There’s not one way that I think stands out except giving up. The only true failure is the person who quits. What’s the name of that guy who quit? No idea, no one remembers him.

MASTERMIND MONTHLY | June 2013 | 8


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Never give up Learn from the setbacks and apply what you learn Tomorrow it will be a different five, but that’s what it is today.

GLAM:! AND WHAT ABOUT FOR THE MORE PRACTICALLY MINDED…

SP: Okie dokie… the Top Five for the Pragmatists!

GLAM:! IF WE WERE TO SUM UP SUCCESS IN BUSINESS IN FIVE WAYS, WHAT WOULD YOU SAY?

Have a great team of people around you who demand the best of you – a mentor, whomever, who never lets you off the hook and says it as it is Go into a market where demand is strong and the clients are spending

SP: That there are ten! Okay, here goes… Have a great team of people around you who demand the best of you – a mentor, whomever, who never lets you off the hook and says it as it is Be clear on the outcome you want to achieve, and then keep going until you achieve it

Know what your market wants and give them that, all day Develop a lead generation & conversion system that isn’t reliant on you Develop great people in your team, and do it all for them

GLAM:

Have a fabulous vision for yourself and your

SO YOU GOT TO GIVE TEN…

business which makes it unique and special to the clients who appreciate your brand of unique

SP: Whew!

MASTERMIND MONTHLY | June 2013 | 9


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Glam:!

GLAM:

WHAT WOULD YOU SAY TO SOMEONE NEW IN BUSINESS?

SO I SHOULD ASK YOU WHAT BUSINESS SUCCESS IS TO YOU…

SP:

SP:

Don’t do it just for the money, you’ll go broke. It’s got to be because you have something within you that simply drives you to have your own business. Making money gets empty. Making a difference in your life, in the lives of your family and your community… that gets you through all the days. That’s building a life of meaning.

MY TEAM SUCCEEDING.

Learn. Always. Always be seeking new strategies for success. And then apply them. Don’t be that annoying member who asks questions and does nothing with what they learn, and then asks some more questions. Ask so you can go implement, and implement imperfectly. Teach. Always teach what you learn to others, to know you know and to serve. We are here to make the world a better place, not an ignorant place. Be the teacher.

GLAM: DID YOU EVER THINK YOU WOULD ACHIEVE SUCCESS THE WAY YOU HAVE IN BUSINESS?

SP: Nope. No chance. Never. Never. Never. I never dreamed of this. My success is a team effort. It’s a collaboration, not me just banging on about what I want.

MY TEAM DOING IT WITHOUT ME. MY TEAM LOVING

THIS AS MUCH AS I DO.

ATTRACTING AND DEVELOPING THE LEADERS OF TOMORROW.

SUCCESS IN BUSINESS IS NOT WHAT I CAN DO, IT’S WHAT I CAN HELP OTHERS ACHIEVE.

WHATEVER I’VE ACHIEVED PERSONALLY, IS PROVIDING THE PATHWAY TO HELP OTHERS.

MASTERMIND MONTHLY | June 2013 | 10


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MEMBER’S QUESTION QUESTION:

4.8

HOW DO I KEEP MY TEAM BUSINESS- FOCUSSED? ANSWER: Great question. This is all about following and listening to the language of the individual. Keeping an entire team working and striving toward the business goals can be a challenge but if you know the key

So the goal is to enhance the teams thinking to create a strong business culture.

indicators and motivators then you can make this a lot simpler.!

“TAKE CARE OF THE BUSINESS AND IT WILL TAKE CARE OF YOU”.

Firstly by listening to the way an individual e x p re s s e s n e e d s y o u c a n q u i c k l y determine where their focus truly lies. Example.

“WE NEED TO DO XXXX BECAUSE IT WILL MAKE IT EASIER FOR ME TO DO XXXX”... or

“BY DOING XXXX I WILL BE ABLE TO DO XXXX FASTER”...#

How can we elevate the teams thinking permanently into the “E” (ESIP) and achieve the best results?!

In this simple simple motto lies the answer. It is about changing the teams thinking to realize the two or three fold benefit of working toward the business objectives. Wherein by supporting the business to flourish and grow you can also grow alongside. 9 times out of 10 the business objectives are the same as its teams and they will allow amazing growth and opportunity to arise for each and every member of your team. If you keep pushing

In both of these examples the end focus and outcome is all about delivering an objective for the individual. There is no

this thinking you will get great results and a brilliant culture will emerge.!

focus on the benefits of the entire team and most worryingly there is no mention of how the improvement would benefit the overall advancement of the business.!

You will know you have reached success when you hear

“THAT WILL HELP THE BUSINESS ACHIEVE ITS 90 DAY GOALS”

MASTERMIND MONTHLY | June 2013 | 11


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FROM THE EXPERT I ILSE STRAUSS

ICONIC BUSINESSES THE REVERSE ENGINEERING OF THEIR SUCCESS

JOHNSON AND JOHNSON, GOOGLE, ZAPPOS, THE COACHING INSTITUTE, APPLE, THE BODYSHOP, VIRGIN

ALL THESE BUSINESSES SHARE A UNIQUE FOOTPRINT THAT POINTS TO THEIR SUCCESS. IN IT’S INDIVIDUALITY, IT MAY SEEM UNTOUCHABLE AND IS MOST CERTAINLY ONE OF A KIND, BUT IF YOU PAY CLOSE ATTENTION YOU’LL NOTICE A STRATEGY THAT CAN AND SHOULD BE REPLICATED BY THOSE WHO WANT TO CREATE A SUSTAINABLE BUSINESS.

ICONIC BRANDS Branson makes headlines when he gets up to mischief and brings his fun loving, crazy antics… Apple reaffirms their commitment to ‘thinking different’ by launching a steady s t re a m o f i n n o v a t i v e t e c h n o l o g i c a l products, The Coaching Institute proves their mission to helping those who dare to dream with boas and flash mobs to premium schools dedicated to equipping great minds.

WEALTH CREATION Successful businesses get that they don’t sell ‘stuff’ but rather they sell an experience that is congruent with their brand.

MASTERMIND MONTHLY | June 2013 | 12


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This in turn allows for greater capacity of innovation for product diversification as you are open yourself up to more opportunities to improve user experiences. Price points become less of an issue as people don’t squabble over dollars and cents to do business with a ‘brand’ that is a message match for them.

PROTECTING YOUR BRAND Yes, these businesses are market leaders, they have strong business models, their products are innovative, their service culture is artfully crafted but the one thing they are share is they protect their brand at all costs. Tom Cruise is a perfect example of how a brand can go bad. He comes from a string of hits, from Top Gun, to Cocktail and then to the Mission Impossible franchise where he is always portrayed as the strong but silent type, but the one thing that he did to hurt his brand was that infamous Oprah interview where he jumped up and down on the couch and lost his ‘cool factor’. Following that, the Mission Impossible franchise lost millions of dollars in the launch of it’s very next installment.

BRAND NOT BRANDING Regardless of your turnover or how large you organization is, you have a commitment to upholding the perception of who you are (otherwise known as your core values) and keeping your brand promise. But the ‘typical’ branding elements such as your vision, mission, personality, promise and values does not serve to truly decipher what makes these business succeed, and is in-fact too 1 dimensional to really understand what is happening beneath. In-fact there is a process of reverse engineering that also needs to occur to truly understand this phenomenon of successful business. When you look closer at those businesses like Apple or Zappo’s you’ll find there is a strong service culture and organizational culture which comes not just because of the leaders values or an idea, but because of some of the factors as described below.

AN ACUTE MARKET AWARENESS One thing that is certainly not an accident is the fact that successful businesses have a deep awareness of their market. That is, the type of experiences the market wants to have, by answering questions such as:

MASTERMIND MONTHLY | June 2013 | 13


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WHO IS THEIR IDEAL SERVICE PROVIDER…?

ARE THEY EARLY ADOPTERS OR LATE COMERS…? OR

WHAT SERVICES WILL THEY SEEK AFTER YOU?

7 STAR BUSINESS Businesses that operate at this level have a 7 Star Business that includes:

BRAND DNA - WHICH IS STARTING POINT IN CREATING THE BLUEPRINT OF THEIR BRAND…

And knowing that once they understand their market and they types of experiences the market values a successful market

POINTS OF CULTURE – THAT IS BASED ON CREATING A SUSTAINABLE & ICONIC BUSINESS…

leader can establish their brandculture to exceed the desires of their market.

STRATEGIC LEADERSHIP – TO ATTRACT AND GROW INFLUENTIAL LEADERS WHO CAN IMPROVE THE CULTURE…

CLEAR POINTS OF CULTURE In understanding of the market, and creation of a strong point of culture it has created a powerful brand that transcends the traditional conversations around branding that deals only with the ‘tip’ of the iceberg rather than the BrandCulture. Rather than having ‘values’ being something that most businesses simply do as a chore and then disregard.

VALUES BASED DECISION MAKING However, in every situation successful businesses leader is faced with and make values based decisions – from their organizational direction to their marketing campaigns, to their service culture down tothe people they hire and fire.

INNOVATION - IN EVOLVING PRODUCTS AND USER EXPERIENCES… MARKET LEADERSHIP – THROUGH UNDERSTANDING WHAT IT TAKES TO CREATE EVANGELISTS AND ADVOCATES OF THEIR BRAND… TURNKEY BUSINESS - WHICH ESTABLISHES SOLID BUSINESS OPERATIONS AS A MEANS OF EXPRESSING THE BRAND CULTURE… PEOPLE AND TEAMS - THAT DOESN’T JUST CREATE ‘EMPLOYEES’ BUT RATHER AMBASSADORS OF THEIR BRAND Successful business leaders understand that EVERY moment is a moment of truth for them to either live up to their promise or be the brand that cried wolf.

MASTERMIND MONTHLY | June 2013 | 14


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FROM THE EXPERT I JOHNNIE CASS

THE ART OF CREATING SUCCESS SUCCESS, ITS

SOMETHING WE ALL TALK ABOUT AND IT'S SOMETHING THAT WE ALL STRIVE FOR.

It’s also something that I have spent the last ten years researching and understanding, what does it take to be successful. As well all know success is subjective, my definition of success could be your worst nightmare. For me over the course of the last ten years success has been travelling

your life to be about, as Napoleon Hill wrote in his book Think and Grow Rich its to have a single minded purpose. If you are reading this and are not sure what your singleminded purpose is or if you are not 100% sure exactly what you want, just keep calm and carry on. Stressing about it will only block the answers. Take some action in getting clarity about what you want. Once you have some clarity around what you want its absolutely critical that that you continuously grow and evolve these three key areas as you move towards success.

1. MINDSET

the globe (global nomad) and speaking to audiences about designing and living a life that they truly love. Going from one country to another country and sharing thought leadership with tens of thousands of individuals. As you read this some of you might be thinking how exciting that might be and some of you are thinking you couldn’t think of anything worse, going from one hotel room to another, city after city. So the first step in creating success is define what you want. What do you want

Your mindset is absolutely paramount towards achieving and accomplishing your dreams and aspirations. However mindset

MASTERMIND MONTHLY | June 2013 | 15


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is more than just your belief systems. Mindset is about understanding who you really are, in essence your identity. It’s also about knowing your values. Remember your values provide you with all your motivation, and if your values are not in alignment with your direction this can slow you down towards your path to success.

ability to be honest about what our strengths and weaknesses are.

3.! TACTICS

2.! SKILLSET

The game of life, the game of success is a tactical game. To really succeed in life you need to think strategically. To think strategically one needs to network and develop relationships,

It’s important to have the right mindset and good strong self-belief, but we also need to develop the right skillset. As we grow and

the path to success is about fostering the right relationships and adding value to those relationships. You need to be willing to market and sell your product (especially if

evolve we need to be willing to step into a new version of ourselves, and from a skillset point of view we need to develop our leadership skills, our ability to influence and learn the power of leverage. We must

that product is you. You need to be willing to invest your money wisely and understand how to make money work for you and not the other way around, as well as of course be aware of the constant

be disciplined in our approach, and finally we must be willing to constantly evolve, the

changing landscape.

MASTERMIND MONTHLY | June 2013 | 16


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Your success in life is not a constant; we are constantly growing and evolving. It is clichéd but the journey really is the prize, there is no end destination. So the final key to your success is to make sure that your doing something that makes your heart sing. This is true success; there is no point in being financially rich if you hate what you are doing. Above and beyond always listen to you heart and follow through with your brain. Persevere long enough and success will coming knocking at your door.

Johnnie Ca!

Johnnie Cass is a highly regarded international success coach. For the last ten years he has travelled across the globe, worked with one of the largest personal

RANDOM THOUGHT

SUCCESS ISN’T A FLUKE... IT’S GOOD HABITS, EVERY DAY, BUILDING TOWARDS THE DESIRED OUTCOME. SHARON PEARSON

development companies on the planet and had the privilege to be associated with some key industry players. He has personally worked with tens and thousands of MASTERMIND MONTHLY | June 2013 | 17 individuals to create a life that they truly love.


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MASTERMIND MASTER CLASS WELCOME TO A NEW ERA OF MASTERMIND I introduce to you Australia's most charismatic and inspiring leaders. Pulling methodologies and content from all sides of t h e i n d u s t r y, t h e s e p re s e n t e r s a re guaranteed to bring the spark every aspiring business CRAVES:

Ch#s

Peter

Helder

"u#n

Having mastered the power of mindsets, genuine communication and influence, Chris is now one of Australia’s most sought after keynote

As one of Australia’s most successful and highly esteemed motivational speakers, Peter’s concepts cover areas of desire, belief, goal setting, planning, balance and education. He has

IT’S ONLY 1 WEEK AWAY! EMAIL

helped thousands of people take action and excel in their chosen discipline.

WOW@THECOACHINGINSTITUTE.COM.AU TO MAKE SURE YOU’RE IN THE ROOM!

speakers.

MASTERMIND MONTHLY | June 2013 | 18


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After selling in excess of $10 million worth of personal development programs for one of the world’s largest organisations, Johnnie has the knowledge to drastically improve your success rate. He will share the tools and skills to increase you closing success and manage ANY sales objection.

Johnnie

Kim

Ca!

$Kay

Kim McKay's international career in media, social and sustainability marketing and communications spans over 25 years and every continent. A highly skilled communicator and entrepreneurial marketer, Kim has created and managed many visionary and large scale international projects.

Combine them with a Master Class from the relentlessly inspirational Ilse Strau! and you're ready for one hell of a journey. This is Mastermind taken above the average. This is Mastermind taken above the exceptional. Do your business justice and join me for this truly inspiring two day event.

Sharon MASTERMIND MONTHLY | June 2013 | 19


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COOL BITS AND BOBS

FOR YOU TO EXPLORE... HTTP://WWW.THECOACHINGINSTITUTE.COM.AU/ DESIGNYOURLIFE/ Check out this brand new event page that we’ve just launched! It’s a little sneak peek into the future of TCI web design. Much more to come!

HTTP://MOZ.COM/ We’ve all had our ups and downs with Google & SEO. Here’s an awesome analytics tool to help you keep on top of your inbound efforts.

HTTP://WWW.ZENDESK.COM/ Zendesk is an incredible customer relationship management application. We’re introducing it right here into the WOW team and it’s already streamlining and adding measurability to our support system. Wait til you see the full roll out! We’ll be answering your questions better, faster, stronger than ever!

MASTERMIND MONTHLY | June 2013 | 20


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TUESDAY 9TH JULY 2013 4PM-5PM MASTERMIND HOTSEAT WITH SHARON PEARSON

UPCOMING

WEBINARS WEDNESDAY 10TH JULY 2013 4PM-5PM MASTERMIND NEED2KNOW WITH ILSE STRAUSS

WEDNESDAY 10TH JULY 2013

VISIT THE MEMBERS SITE TO ACCESS THIS MONTH’S WEBINARS HTTP:// MEMBERS.SMALLBUSINESSAC ADEMY.COM.AU

5PM-6PM MASTERMIND Q&A WITH ILSE STRAUSS

MASTERMIND MONTHLY | June 2013 | 21


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UPCOMING

EVENTS

17TH, 20TH, 21ST JUNE 2013

MASTERMIND THINKTANK

18TH TO 19TH JUNE 2013

MASTERMIND MASTER CLASS

22ND TO 24TH JULY 2013

SUCCESSFUL

SALES & CONVERSION SUMMIT

EMAIL

BOOKMYEVENT @THECOACHINGINSTITUTE.COM.AU

TO RESERVE YOUR SEAT TODAY!

MASTERMIND MONTHLY | June 2013 | 22


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YOUR

MENTORS & SUPPORT

ILSE STRAUSS

To access the mentors email

mmmentor@ thecoachinginstitute.com.au

MARY ANNE

to request time with a mentor!

MASTERMIND MONTHLY | June 2013 | 23


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! "#$$ %& '!()*!! # +#,*"MASTERMIND MONTHLY | June 2013 | 24


Mastermind Monthly - June 13st