Mastermind Monthly Magazine - November Issue

Mastermind Monthly

NOVEMBER 2012

Member’s

Question MARKETING MATTERS

STRATEGIES

Strategic AS A thinking

LEADER Member of the month COOL BITS & BOBS FOR YOU TO

explore

S MALL B USINESS A CADEMY

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DIARY DATES

Welcome!

Thanks for the encouraging feedback from our first MasterMind mag, much appreciated! So much to do at the moment, as we’ve just had our Yearly Planning Meeting and came out of it with around 400 ideas, which have been catagorised, prioritised, and are now moving into project planning and delegating/doing.

MASTERMIND 5-DAY CLOSED DOOR EVENT

The big revelation for us was there is a big difference between being able to do something and knowing how to

• NOVEMBER 7TH - 13TH

plan something that has to be done. Most people do do do with very little planning, and that costs long term improvements and growth.

I definitely have strength as a strategist, and I guess I assume others are the same, and then I find out… that’s not

MASTERMIND THINK TANK

the case.

• JANUARY 29TH 2013

So this edition is on strategic thinking. I think.

• FEBRUARY 1ST 2013

Sharon

MASTERMIND MASTER CLASS DAY • JANUARY 30TH-31ST 2013

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MONTHLY RANT I appreciate the encouragement from you about my rant!

Didn’t hear anyone tell me they didn’t like it or didn’t appreciate it, so will carry right on. And yes, I would have

INSIDE

THIS ISSUE 2

Welcome!

3

Monthly Rant

4

Marketing Matters STRATEGIES

7

Member’s Question

8

LEADERSHIP WITH PURPOSE Strategic Thinking as a Leader

every other mediocre person who thinks this will happen because you join a MasterMind program and then sit.

11

Cool Bits & Bobs For You to Explore

The queue isn’t moving forward though, coz they’re all sitting.

12

MEMBER of the month

Bring some lunch, perhaps. A good book. That book on how

13

Random Thought

14

Webinars

16

Your Mentors

17

Upcoming Events

18

What’s happening on FACEBOOK

done it anyway even if someone had said something. True that.

This month’s rant is brought courtesy of the dreamer who wants to do $500k a year in business and is doing sweet F.A. towards making that happen, except make excuses.

Mediocrity is everywhere. Don’t need to go far to find it. It’s in shops, businesses and people everywhere you care to look.

And for some of us, sadly, it’s us. If you’re the mediocre everyday ‘I-really-want-this-but-I’m-not-going-to-do-anythingabout-it’ person I’m referring to, you can get in line behind

to make it in business through making excuses is flying out the door, I hear. Rant done.

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MARKETING MATTERS

STRATEGIES In our business I always start with the big picture – the outcome we want to achieve.

We are forward planning what we want to do months before we do it. We don’t have, and will after I write this, a monthly marketing schedule showing what

we’re doing and where to bring more high quality leads to us that will convert.

Next we have the Structure – the ‘what’ of what we’re doing. This is all the lead gen methods, the lead sources, the testing are you really reading this or just

glancing at it and doing nothing, if you’re reading this I think you’ve got a clue and a good chance to make it in this thing called business now where was I oh yes…

Structure. Here’s an example of what I would do if I was you…

MARKETING MEASURES – 2012 – WEEKLY MEASURES Date: Week of… % COST OF $ AMOUNT OF CONVERSION LEAD/COST SALES RATE OF SALE

$ EARNED PER LEAD AVE

LEAD SOURCE

# LEADS

# SALES

ADWORDS

40/week

4

10%

$50,000

$77/$138

$1,250

SEO TO WEB SITE

50/week

10

20%

$100,000

$57/$138

$2,000

NOVA MAG

2/WEEK

0

0%

REFERRAL

5/WEEK

5

100%

$25,000

$38/$438

$5,000

SPEECHES/GUEST APPEARANCES

1/WEEK

0

0%

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I’ve had something like this in place since I began doing business and every lead gen

per lead on average. Hard questions to ask someone who was ‘winging it’ and

been on our radar for over 12 months and just recently you can get them for free,

source was me, hustling.

Don’t under estimate hustle as a marketing tool.

‘having a go’ and didn’t have a clue. I will never not know the answers to those questions again.

and our market seems to be getting more familiar and comfortable with them, so we’re giving them a go for our free events. Stay tuned.

If you get fancy, these numbers will go into a spread sheet and calculate formulas for you. I don’t care, nor know about that. I just know if I can’t measure it, I can’t improve it.

I remember my first business coach asking me my average conversion rate and me having no clue. Then the prick asked me what I made

DOES IT GO WITHOUT SAYING THAT WE USE THIS ANALYSIS TO LOOK AT WHERE WE SHOULD TARGET MORE EFFORTS AND WHERE WE NEED TO EITHER CHANGE OUR STRATEGY OR GET OUT? Next we’re looking at what innovations we can bring that we aren’t as yet. QR codes, for example, have

We’re also going into red Balloon Days, and perhaps E b a y. Tr i a l l i n g , a n d measuring, new innovations that our market may or may not adopt.

Just because it’s there doesn’t mean it will work.

Our market is more ‘old school’ than early adopters, so we’ll see.

The other thing we do all the time is test and measure. I could pretty well say to any of you, when you ask me a question, and here’s another test to see if you’re reading this you get a million bucks cash from me if you are (disclaimer and 100% get out of that promise clause is somewhere else in this mag) test and measure it rather than asking me.

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We’re also big fans of marketing to our existing market. It might not look like it, because we’re pretty good at having marketing look like high-value content, which it is, but it’s marketing.

The classes we run on Values Pendulum, the Bonus Classes I run for Diploma students, the interviews I do with $100k in your first year members… they’re all marketing heavily disguised as freakin’ awesome content.

HERE’S SOME MARKETING STRATEGIES YOU COULD BE DOING. OR NOT. IF NOT, READ RANT. I WAS TALKING TO YOU. 1.

A marketing plan

2.

A launch plan

3.

A marketing schedule

4.

Business cards

5.

A referral system

6.

Personal letters and cards

7.

Postcards

14. Getting really clear on your avatar 15. Getting clear on your mission 16. Not making excuses about anything, ever, coz no one is listening anyway and you just look pathetic doing it, being a grown up and all 17. Your core story 18. Free stuff that adds value 19. Facebook community 20. Great free classes

8.

Joint ventures

9.

Guest on other people’s stage

10. Cialdini’s laws all over your stuff 11. A free call number 12. O u t b o u n d c a l l s t o share the love and touch base

21. Banners 22. Posters 23. Gifts 24. Backend upsells, cross sells, downsells 25. Sublisting your lists 26. Free events 27. More free stuff 13. A monthly magazine

MASTERMIND MONTHLY | November 2012| 6

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MEMBERʼS QUESTION MUCH amusement at last month’s Member Question.

Agreed, asking for a cookie

that the trust is well placed.

I’m not a believer of being somewhere as you look for

Also, why keep it to yourself? You see me sharing this stuff all over the

cutter answer to running a successful business does get a chortle from me.

the backdoor out.

place, ridiculously generous, so why not model that? It seems to be working for us!

It’s not fair on the people who are there, or their clients.

Yes, chortle.

I love that people are

THE QUESTION THIS MONTH FROM A COUPLE OF MEMBERS: I work full time, and I’m in MasterMind. What’s the best approach to take when I don’t have another source of income?

Great question.

I am not a fan of learning what you need so you can leave where you’re at. I don’t believe we can serve ‘two masters’, and if we’re going to take an employer’s dollar and their trust, then that should be rewarded with our 100% effort and

working full time and in the MasterMind program.

Particularly as I know most other MasterMind Leaders would be saying the opposite to this, as for most entrepreneurs it is all about ‘freedom’ and ‘independence’.

My recommendation is this – give 100% of you to where you are, applying EVERYTHING you’re learning, so the business you’re at benefits fully from what you’re learning. If you can’t improve an ongoing business, with all its support and structures already in place, you are

As you practice teaching it, applying it and testing it, you will add value to the company you are at. Win! You will find out what you’re made of and where you need to improve. Win! You will realise you can make a huge impact on the team and clients of the business you serve. Win! If, after 12 months, you are still asking how do I transition, you probably are still not ready for transition, or, you love what you’re doing where you’re at and everyone is benefitting. As long as you’re asking, ‘How do I get out?’ stay in.

Just do that.

not going to be likely to be able to do it out on your own.

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LEADERSHIP WITH PURPOSE

STRATEGIC THINKING AS A LEADER Was a time, I didn’t get leadership or its importance. It was most definitely an ‘added bonus’ that I was ‘hoping’ to get down the track. In the beginning, it’s all about the cash. It’s all about learning how to get someone to part with their hard earned cash because you have something way ore valuable to give them. It’s about being great at what you do, but more

i m p o r t a n t l y, b e i n g perceived as being great at what you do by people who will spend the said money on you.

this. How about you earn it, and give me, say, 20% of it instead? Don’t like that?

T h e n w e re y o u re a l l y expecting the money?

And until you get good at that, leadership of a team is dreaming, wishing and… insert the word you think belongs here, mine was way too rude. And here’s that disclaimer I promised from earlier – no way am I handing over $1,000,000 cash just because you read

Back to programming.

regular

Of course, hindsight is that wonderful, magical ability that I will now conjure up and tell you, it was ALL leadership, all of the time, I just didn’t know it at the time.

UNTIL YOU CAN LEAD YOURSELF, YOU CAN’T LEAD A CLIENT OR A TEAM MEMBER. IT JUST CAN’T HAPPEN. Self-leadership is, in my opinion, one of the MOST

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underestimated skills needed by more people than I count.

I meet followers and people who defend mediocrity every single day. It’s boring, how many mediocre people I meet who think they’re extraordinary because facebook tells them they are, or because they joined a program.

You’re extraordinary when you DO something extraordinary that usually helps out others. Until then,

you can’t even lead yourself.

So I’m going to give you, right now, the ultimate model for leadership. It’s called the Benchmark Model, I developed it, I will trademark it and I will write an entire licence model around it and make a few million dollars from it. Nope, not kidding. How do I know? Because I know how to self-lead; it’s not a theory, or something I’m learning, I have it in the bag. Do you? And the

answer to that question, BTW, is yes, you do, if you want to. If you don’t, you have excuses.

Once that’s sorted you can then, and only then, begin to think strategically as a leader. If your focus is on you, how can you think of others, therefore, how could you ever think strategically?

I WILL EXPLAIN THE MODEL IN UPCOMING CLASSES AND ON THE SMALL BUSINESS ACADEMY MEMBERSHIP AREA FOR YOU.

http://members.smallbusinessacademy.com.au/

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BENCHMARK MODEL

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COOL BITS AND BOBS

FOR YOU TO EXPLORE...

HTTPS://IDONETHIS.COM/

HTTPS://GOMOCKINGBIRD.COM/

Simple team performance management.

Takes the anguish out of status reporting simply Reply to an evening email reminder with what you did that day. The next day, get a digest with what everyone on the team got done. It's that simple. No hassle, no micromanagement. Get stuff done, and celebrate it with your team

Mockingbird is an online tool that makes it easy for you to create, link together, preview, and share mockups of your website or application

H T T P : / / W W W. A M I N S T I T U T E . C O M / HEADLINE/INDEX.HTM This free tool will analyze your headline to determine the Emotional Marketing Value (EMV) score. As you know, reaching your customers in a deep and emotional way is a key to successful copywriting, and your headline is unquestionably the most important piece of copy you use to reach prospects.

Your headline will be analyzed and scored based on the total number of EMV words it has in relation to the total number of words it contains. This will determine the EMV score of your headline.

HTTP://WORDPRESS.ORG/EXTEND/ P L U G I N S / C U S T O M - P O S T- T E M P L AT E / OTHER_NOTES/ Wordpress plugin to create customized post templates

HTTP://WPSALESENGINE.COM/NC/ A tool that builds, and pre-writes, sales letters and squeeze pages for you automatically H T T P : / / W W W. WA R R I O R F O R U M . C O M / WA R R I O R - S P E C I A L - O F F E R S - F O R U M / 666367-FREE-VIDEO-REVEALS-HOWCREATE-HIGH-CONVERTING-SQUEEZEPAGES-MINUTES-LIKE-BIG-EARNERS.HTML Push button easy to create Squeeze Pages H T T P : / / W W W. M Y F O N T S . C O M / WHATTHEFONT/ Seen a font in use and want to know what it is? Submit an image to WhatTheFont to find the closest matches in our database.

HTTP://WWW.LEADPLAYER.COM/ Optins and call to actions ON your videos, at the point you choose and it works with existing YouTube videos, too.

MASTERMIND MONTHLY | November 2012| 11

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MEMBER OF THE MONTH

Shane Boyd I started my journey with TCI in the Diploma of Life Coaching Program not really knowing what I was getting myself into. My background was consulting and owning and operating small business. Some successful, mostly not. My consulting business was floundering, lack of clients I thought. I know now it was the lack of systems and structure to get clients. Within a short time of being in the TCI community I was introduced to Mastermind. With no money‌ no I really mean no money, like riding day to day, I signed up.

me. He has left the party, tail between his legs, with a boot.

I'd known I wasn't doing thongs the right way, I had the non-results to prove it, What was the right way? This is what Mastermind is. A collection of extraordinary resources from all facets of business and a collection of extraordinary people all in the one place. Are you kidding... Nup true...All very accessible and willing to help... Mastermind fills in the gaps and provides community of likeminded people. People getting up to lots of stuff...

Cool stuff.

I needed to shift my mindset. Failure had been my friend, walking quite proud next to

I listened intently, modelled success, changed my internal language and my mindset shifted. People were relating to me d i f f e r e n t l y, m y c o n v e r s a t i o n s w e r e empowered and my results changed. My external world was changing. My expectation of Mastermind, I wanted to be around business people passionate about their purpose. People doing stuff, interesting stuff.

Following their own path of success.

Financial success was clearly on my radar.

This program moves quickly. The content

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RANDOM piled high, all of what you need in one place.

Community, WOW, cool hey. Somewhat overwhelming at first, this constant flow of generosity, people constantly celebrating your success, awesome.

The biggest shift for me, mindset. Having the mindset of success in all areas of my life.

Modelling success being around it and living it. Meeting the partner of my dreams and living into the life I want and deserve. A romantic novel, yep, this is my life.

Understanding that success in all its form is out there and only moments away if your know what to look for. Having the attitude to power through challenges to continue on the journey regardless of the challenges is the key. The attitude gives rise to the actions that will propel you forward. My business has grown from zero, yes zero to turning over more than $230k per month. Extraordinary absolutely, challenging absolutely, rewarding absolutely.

I had found I was an action taker, only in comfortable situations. Easy. Now I take action when I'm uncomfortable, in fact bring it

THOUGHT

“

SUCCESSFUL PEOPLE MAKE MONEY. IT'S NOT THAT PEOPLE WHO MAKE MONEY BECOME SUCCESSFUL, BUT THAT SUCCESSFUL PEOPLE ATTRACT MONEY. THEY BRING SUCCESS TO WHAT THEY DO. WAYNE DYER

on. Just past uncomfortable is growth, is success. Limits are self-imposed, take action now that you would have resisted, take the risk and take action.

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MONDAY, 1 OCTOBER 2012

TUESDAY, 2 OCTOBER 2012

HOW TO CREATE AN IPHONE APP FOR YOUR BUSINESS IN UNDER SIXTY MINUTES WITH DALE BEAUMONT

ADVANCED MARKETING STRATEGIES USING VALUES PENDULUM (PART 4) WITH CLARE COPE

WEDNESDAY, 3 OCTOBER 2012

WEDNESDAY, 3 OCTOBER 2012

THURSDAY, 4 OCTOBER 2012

MM BONUS ROLE PLAY CLASS - HOW TO DO A NEEDS ANALYSIS WITH SHARON PEARSON

HOW TO GET ONLINE QUICKLY AND EASILY (PART 1) WITH OWEN COPE

HOW TO GET ONLINE QUICKLY AND EASILY (PART 2) WITH OWEN COPE

WEBINARS LAST MONTH

THURSDAY, 4 OCTOBER 2012

WEDNESDAY, 24 OCTOBER 2012

MASTERMIND HOTSEAT WITH SHARON PEARSON AND TWO MASTERMIND MEMBERS

PROJECT MANAGEMENT HOW TO DO THE DO! WITH STEPHEN LAKE

VISIT THE MEMBERS SITE TO ACCESS LAST MONTH’S WEBINARS HTTP:// MEMBERS.SMALLBUSINESSAC ADEMY.COM.AU

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WEBINARS COMING UP

THURSDAY, 15 NOVEMBER 2012 6PM-7PM MASTERMIND WELCOME CALL WITH SHARON PEARSON

WEDNESDAY, 21 NOVEMBER 2012

WEDNESDAY, 21 NOVEMBER 2012

THURSDAY, 22 NOVEMBER 2012

4PM-5PM

5PM-6PM

4PM-5PM

MASTERMIND Q&A SESSION WITH SHARON PEARSON

MASTERMIND NEED2KNOW WITH SHARON PEARSON

A STEP-BY-STEP TO GETTING HUNDREDS OF POWERFUL TESTIMONIALS WITH DALE BEAUMONT

THURSDAY, 29 NOVEMBER 2012

NOVEMBER

5PM - 6PM MASTERMIND HOTSEAT WITH SHARON PEARSON

And of course, you would certainly want to be there to scoop up the gold from this month’ webinars. Log onto the member’s site and make sure you are hooked up with all classes. Register now and lock them away in your diaries!

HTTP://MEMBERS.SMALLBUSINESSACADEMY.COM.AU

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CLARE COPE

YOUR

MENTORS ISLE STRAUSS

To access these mentors email mmmentor@ thecoachinginstitute.com.au

to request time with a mentor!

MASTERMIND MONTHLY | November 2012| 16

OWEN COPE

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MASTERMIND EVENTS RECAP Mastermind Implementation Day OCTOBER 16TH

Mastermind ThinkTank OCTOBER 15TH-18TH

The very last Implementation Day EVER before we move into MasterClass Days in 2013 was held on October

The ThinkTank sessions were the best ever. All the models Sharon and Clare have created were used to help members expand their thinking and the possibilities for their business. As always, what happens in ThinkTank stays in ThinkTank, so really all we can say is if you were in it, you know what we mean, and if you weren’t...well...

16th and it was AWESOMEBALLS!!! Sharon shared two models - how Values Pendulum is used powerfully within her business and, for the first time, The Benchmark Model was explained - the ultimate model for leadership.

BONUS DAY: Wealth Creation Strategies with Julio De Laffitte OCTOBER 22ND 2012 Julio DeLaffitte, fellow Mastermind member, shared with us his strategies and mindset for wealth creation. Our Masterminders discovered the hidden hypnosis that stands in their way of achieving their financial goals and breakthrough to wealth creation. It was a powerfuly day!

UPCOMING EVENTS...

MASTERMIND 5-DAY CLOSED DOOR • NOVEMBER 7TH - 13TH

MASTERMIND THINKTANK • JANUARY 29TH 2013 • FEBRUARY 1ST 2013

MASTERMIND MASTERCLASS • JANUARY 30TH-31ST 2013

MASTERMIND MONTHLY | November 2012| 17

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WHAT’S HAPPENING ON FACEBOOK Rose-Anna Portia found 4 hours within her busy schedule to get some pampering with her daughter whilst Mark Smith split his Avatar into 4 and Parth Bommakanti learnt a valuable lesson –

“WHEN YOUR MENTORS AND MODELS REMIND YOU TO STEP UP AND BE THAT WHICH YOU ARE, JUST DO THAT.” Simon Mouatt, and Shane Boyd shared their love of Values Pendulum and Michele Bannister asked a bucket of techie questions! And EVERYONE said they loved the Mastermind Magazine!!!

Karen Vega Takes South America By Storm!!!

Her holiday quickly turned into an epic event with 180 attendees in her very own room.

Supported by 18 crew members Karen did applied all her

Mastermind, NLP and Values Pendulum knowledge and sold 32 programs. She enjoyed rockstar status as people that had flown in from other countries to attend her event requested photos with her. Go Karen…..!!!

Chrissy Gallagher Opens Her Third SBA Module Launch Strategy was unlocked today...

OMFG!!! Started reading the Manual...

Only stopped for webinars!! This shit is WAAAAY cool!!! No sleep tonight... Did I say thanks?? Kinda doesn't sound enough... THANKS SP & TCI!!! :)

Melissa McGinness Spurs Us On Don't stop the fight. Most people give up when they're on the 1-yard line, not realizing how close they are to closing that large account. If you're certain you can add value to the account, then be persistent. If the value isn't there, then it's time to move on.

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Genevieve Matthews Got Invited‌.

I've just had a very cool invite to present for the National Tourism Development Program streamed across OZ, this is a mentoring program run for 18-35 year olds. I've presented before over the years and I have to say this time I am super chuffed because the topic is not my normal "marketing, sales, networking", it is 'Brand Me' and I see the ESSP model being ideal for these upcoming industry leaders!!

Lisa Mills Reframes Her Broken Toe Broke my toe getting of bed this morning!! Won't stop me training though...bike, rower, core and upper body for this little bunny ! There is almost always a way to train around an injury..and science proves that keeping active and a positive mind leads to a quicker recovery...same goes for challenges and set backs in business...I reckon it's about finding the opportunity in the challenge. For me, it's a perfect way to show my clients how to overcome a physical challenge and stay focused on the end point. How do u reframe an unfortunate event...let's share and learn from each other!

MASTERMIND MONTHLY | November 2012| 19

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S MALL Â B USINESS A CADEMY

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