Meta Dynamics™ Vision and Mission

META DYNAMICSâ„¢

VISION & MISSION THROUGH CRITICAL ALIGNMENT BRAND FRAMEWORK

META DYNAMICS™ LEVEL I

Meta Dynamics™ Vision & Mission VISION vs MISSION

VISION IS FOR

MISSION IS FOR

______________

______________

EXAMPLE: THE COACHING INSTITUTE

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VISION

MISSION

______________ ______________

______________ ______________

Meta Dynamics™ Vision & Mission CRITICAL ALIGNMENT BRAND FRAMEWORK

STEP 3

• Evaluate

STEP 2

• Use Name Categories

STEP 1

• Create Your Wordbank

PREP

• Critical Alignment for Branding

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META DYNAMICSâ„¢ LEVEL I

PREP CRITICAL ALIGNMENT FOR BRANDING

ENVIRONMENT QUESTION __________________________________________________________________________ __________________________________________________________________________

STRUCTURE QUESTION __________________________________________________________________________ __________________________________________________________________________

IMPLEMENTATION QUESTION __________________________________________________________________________ __________________________________________________________________________

PEOPLE QUESTION __________________________________________________________________________ __________________________________________________________________________ START HERE

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PREP MODEL: META DYNAMICSâ„¢ VISION & MISSION

ENVIRONMENT QUESTION __________________________________________________________________ ANSWER ___________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________

STRUCTURE QUESTION __________________________________________________________________ ANSWER ___________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________

IMPLEMENTATION QUESTION __________________________________________________________________ ANSWER ___________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________

PEOPLE QUESTION __________________________________________________________________ ANSWER ___________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ START HERE

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META DYNAMICSâ„¢ LEVEL I

PREP YOUR TURN: YOUR BRAND VISION & MISSION

ENVIRONMENT QUESTION __________________________________________________________________ ANSWER ___________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________

STRUCTURE QUESTION __________________________________________________________________ ANSWER ___________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________

IMPLEMENTATION QUESTION __________________________________________________________________ ANSWER ___________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________

PEOPLE QUESTION __________________________________________________________________ ANSWER ___________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ START HERE

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STEP 1 CREATE YOUR WORDBANK

E _____________ _____________

_____________ _____________

P ____________ ____________

_____________ _____________

YOUR BRAND WORD BANK

_____________ _____________

S _____________ _____________

_____________ _____________

I ____________ ____________

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META DYNAMICS™ LEVEL I

STEP 1 MODEL: META DYNAMICS™ VISION & MISSION

_____________ _____________

_____________ _____________

_____________ _____________

_____________ _____________

META DYNAMICS™

_____________ _____________

_____________ _____________

_____________ _____________

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_____________ _____________

STEP 1 YOUR TURN: YOUR BRAND VISION & MISSION

_____________ _____________

_____________ _____________

_____________ _____________

_____________ _____________

YOUR BRAND _____________

_____________ _____________

_____________ _____________

_____________ _____________

_____________ _____________

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META DYNAMICS™ LEVEL I

STEP 2 USE BRAND CATEGORIES

D_________________ • ________________________________________________

P_________________ • ________________________________________________

C_________________ • ________________________________________________

E_________________ • ________________________________________________

B_______ R________ • ________________________________________________

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STEP 2 MODEL: META DYNAMICS™ VISION & MISSION

D________________________ • _____________________________________________ _____________________________________________ _____________________________________________

P________________________ • _____________________________________________ _____________________________________________ _____________________________________________

C________________________ • _____________________________________________ _____________________________________________ _____________________________________________

E________________________ • _____________________________________________ _____________________________________________ _____________________________________________

B___________ R___________ • _____________________________________________ _____________________________________________ _____________________________________________

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META DYNAMICS™ LEVEL I

STEP 2 YOUR TURN: YOUR BRAND VISION & MISSION

D________________________ • _____________________________________________ _____________________________________________ _____________________________________________

P________________________ • _____________________________________________ _____________________________________________ _____________________________________________

C________________________ • _____________________________________________ _____________________________________________ _____________________________________________

E________________________ • _____________________________________________ _____________________________________________ _____________________________________________

B___________ R___________ • _____________________________________________ _____________________________________________ _____________________________________________

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STEP 3 EVALUATE CHOOSE YOUR TOP 3 VISION STATEMENTS:

1.

2.

3.

SCORE EACH ON THE SCALE OF 1 TO 10 (1 = LOWEST) TOP 3 VISION STATEMENT >>

VISION 1

VISION 2

VISION 3

Is your first impression of the vision strong?

Does it sound good / look good?

Is it easy to read?

Use it in multiple sentences. Does it feel right?

Are quick associations positive? Does it have story appeal?

Does it sound credible?

Can it work internationally?

Is it registerable and protectable?

Is it memorable?

Do you like it?

Does it relate to your positioning or who you are?

TOTAL SCORE >>

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META DYNAMICSâ„¢ LEVEL I

STEP 3 EVALUATE CHOOSE YOUR TOP 3 MISSION STATEMENTS:

1.

2.

3.

SCORE EACH ON THE SCALE OF 1 TO 10 (1 = LOWEST) TOP 3 VISION STATEMENT >> Is your first impression of the vision strong?

Does it sound good / look good?

Is it easy to read?

Use it in multiple sentences. Does it feel right?

Are quick associations positive? Does it have story appeal?

Does it sound credible?

Can it work internationally?

Is it registerable and protectable?

Is it memorable?

Do you like it?

Does it relate to your positioning or who you are?

TOTAL SCORE >>

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MISSION 1

MISSION 2

MISSION 3

STEP 3 EVALUATE BONUS CHECKLIST TICK

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

11.

12.

13.

14.

15.

16.

17.

18.

19.

20.

21.

22.

23.

24.

25.

It’s memorable It recalls the brand name It includes a key benefit It differentiates the brand It imparts positive feelings for the brand It reflects the brand's personality It is strategic It is campaignable It is competitive It is original It is simple It is neat It is believable It helps in ordering the brand It is not in current use by others It is not bland or generic It does not prompt a sarcastic or negative response It is not pretentious It is not negative It is not jargon It does not make you say “so what?”

It does not make you say "oh yeah??"

It is not meaningless It is not complicated or clumsy You like it

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